Over the years, Delhi-NCR has emerged as a hotspot for premium luxury residences with its flourishing economy and world-class infrastructure. The area now caters to the aspirations of HNIs, expats, and the urban elite seeking unparalleled living experiences. A CBRE report reveals the luxury housing market in India experienced a significant boom during the first nine months of 2024, with sales of high-end residential units soaring by 37.8% year-on-year.

NCR undergoes transforming shift with landmark luxury projects

Delhi-NCR is a leading market significantly contributing to the total luxury home sales across the top seven cities in the country. The region led the surge with 5,855 units sold during the period, displaying a 72% increase from 3,410 units sold in the same timeframe in 2023. The momentum was evident in the July-September 2024 quarter, with the region leading the pack with 2,590 units sold, a more than five-fold increase from just 480 units in the same quarter last year.

The data underscores how the surge in luxury home sales is largely driven by a shift in buyer preferences towards properties with enhanced amenities and spacious living areas that cater to the evolving lifestyles of affluent individuals. These luxury residences in NCR stand out for their exceptional lifestyle amenities, smart technologies, architectural brilliance, and premium locations. Their emphasis on advanced smart home technology is another hallmark that offers buyers a seamless living experience.

Besides, luxury residential projects in NCR are now embracing architectural styles, offering homeowners a distinct and elegant living experience. These residences often take inspiration from global themes, bringing the worlds different cultures to the region. This thematic approach not only enhances the visual appeal of these projects but also caters to the living standards of NCR’s affluent buyers. The unique designs elevate the living experience, making each residence a personal statement of luxury and distinction.

Several real estate developers contribute to this evolution of luxury housing in NCR, each bringing their unique vision and expertise. Among notable developers, Prateek Group has been at the forefront of this evolution, redefining premium luxury housing in the region. The group’s upcoming premium residences in Siddharth Vihar, Ghaziabad, centered around a fantasy world theme epitomize this shift, offering buyers a unification of design, innovation, and quality and catering to their aspirations for luxury living.

Moreover, infrastructure development is also one of the factors contributing to the region’s luxury housing growth. Major projects like the Delhi-Mumbai Expressway and the Dwarka Expressway have significantly enhanced regional connectivity, making commuting seamless and convenient. The proximity to world-class airports, such as Indira Gandhi International Airport (IGI) and the upcoming Noida International Airport in Jewar, adds another layer of appeal for global citizens and frequent travelers. These advancements position NCR as a desirable location for premium living, combining convenience with connectivity.

Looking ahead, as NCR continues to set new benchmarks in premium housing, it is not merely offering homes but curating lifestyles that resonate with modern aspirations and global standards. This transformative journey underscores the region’s ability to adapt, innovate, and thrive, solidifying its position as a leader in India’s luxury real estate landscape.

KFC just did something EPIC for its latest campaign ‘Taste The Epic‘, with Action hero and national heartthrob Vijay Deverakonda.

The VD 12 actor was spotted having a taste of his favorite crispy chicken at India’s most EPIC KFC up in the sky. The actor, who has been working with an international action director for his upcoming film, shared a series of pictures and a video on Instagram from his latest EPIC food adventure.

Vijay tastes the EPIC with KFC

In the posts, Vijay was seen hanging out of a hot air balloon flying several feet above land, experiencing INDIA’s MOST EPIC KFC IN THE SKY. Wearing a chic black shirt, white linen pants and a beige beanie, Vijay was seen enjoying his favourites from the KFC menu including the iconic Hot & Crispy Chicken bucket, and Classic American Zinger.

Vijay Deverakonda said, “For me, good isn’t good enough. I live for the thrill of the extraordinary, the EPIC. Whether its my work, my hobbies, or even the experiences I chase, I’m always searching for the greatest. When it comes to taste, KFC has always been EPIC. Right from the Hot & Crispy Chicken to Chicken Popcorn, Zinger Burgers and more, I’m a fan of their entire range of finger lickin’ good food. And today I got to enjoy this taste at India’s most EPIC KFC – in the sky in a hot air balloon! Quite literally an out of the world moment!”

Vijay’s fans can also TASTE THE EPIC, thanks to the unmatched, droolworthy taste and unbeatable crunch of KFC’s signature menu items available across all restaurants. Chicken lovers can take their pick from a range of all-time fan favourites.

KFC’s juicy and crispy signature Hot & Crispy Chicken served in the iconic bucket is best for sharing, while the crunchy Hot Wings add unparalleled taste to the table.

For the ones looking for easy, on-the-go options, the boneless range of menu items including the bite-sized Chicken Popcorn and the crispy Peri Peri Boneless Strips are perfect.

For those in the mood for something more, indulge in the range of Chicken Rolls, inspired by zesty flavours from around the globe such as Thai Spicy, Korean Tangy, American Nashville, or Indian Tandoori.

There’s also the wide variety of Zinger Burgers, bringing together crispy chicken fillets and veggies doused with delectable sauces in between soft sesame buns. Pair these with the much-loved aromatic Rice Bowlz to make for a complete meal or indulge in them as is.

Catch a glimpse of Vijay’s EPIC adventure here.

KFC’s new TASTE THE EPIC campaign celebrates the unmatched, unbeatable, and EPIC taste of KFC’s iconic range of bestselling menu items. As part of the Taste the epic campaign, a film was released across TV and digital platforms along with a robust 360- degree plan. You can watch the film here.

For more information, visit online.kfc.co.in.

Paisabazaar, India’s largest marketplace for consumer credit and free credit score platform, today announced the launch of a proprietary Credit Card Reward Calculator – designed to help consumers choose the right credit card from their wallet for different transaction categories.

The Calculator would empower consumers with a clear view of the rewards they can earn across various spending categories, including travel, shopping, dining, grocery, fuel etc. It provides a comprehensive, seamless experience that allows consumers to discover, compare, and optimize their reward earnings across various categories in seconds.

Check the Reward Calculator: www.paisabazaar.com/cards/rewards

A seamless experience that allows consumers to discover, compare, and optimize their reward earnings across various categories in seconds

Rohit Chhibbar, Head of Credit Cards, Paisabazaar, said, “With the launch of the Reward Calculator, we are addressing a big challenge faced by a large section of credit card users – the lack of clarity around rewards structure and which card to use for which transaction. Our goal is to help consumers make informed decisions and fully leverage their cards’ reward potential and maximize value.”

The Calculator would be particularly useful for consumers who hold multiple credit cards, by helping them choose the right card from the wallet that provides maximum value for each transaction. It provides a detailed breakdown of reward points for spends across categories, along with essential insights such as monthly or yearly reward earning caps, and brands that offer the highest reward potential.

In addition to standard categories, the Calculator also identifies excluded spends, such as rent, government transactions, utility bills, and jewellery purchases. This feature ensures that consumers have a complete picture of their cards potential. By providing easy access to comprehensive information for each card, Paisabazaar aims to help each consumer make smart financial decisions that align with their unique spending patterns.

Paisabazaar says, as a consumer-focussed large scale platform, one of its biggest goals this year is to innovate and address consumer pain-points to help consumers make informed choices and strengthen their overall financial health.

About Paisabazaar

• Paisabazaar is India’s largest marketplace for consumer credit and free credit score platform. It is part of the PB Fintech Group (listed on Indian stock exchanges since 2021)

• Over the last decade, Paisabazaar has earned the trust and goodwill of over 45 million consumers from 823 cities and towns across India.

• Every month, the platform receives over 20 lakh enquiries from more than 1000 cities.

• Paisabazaar over the years has built deep partnerships within the lending ecosystem, partnering with 60+ Banks, NBFCs, NBFC fintechs, to offer wide choice

• Paisabazaar has been running India’s largest credit awareness initiative, by offering consumers their credit score from the credit bureaus for free

• Paisabazaar’s co-created strategy helps meet consumer need gaps, through a robust array of exclusive, first-in-market and best-in-class digital products, built with partner Banks and NBFCs

• Paisabazaar is also an ISO (27001: 2013) certified organization with industry-best controls, to safeguard the best interest of consumers. We are also a PCI DSS certified organization

The JK Business School (JKBS), a leading business institution at Sohna Road in Gurugram, hosted the three-day Shankhnaad Youth Festival from 13-15 November 2024. Organized by the Gurugram University, this fifth edition of the Shankhnaad Youth Festival was attended by students from many colleges and was marked with a plethora of exciting competitions and events. The chief guest for the festival was Shri Gaurav Gautam, Minister of Sports and Youth Empowerment and Entrepreneurship, Haryana Government, who also presented the trophies to all the winning participants. The event concluded with a spectacular prize distribution ceremony, where winners of 45 competitions were awarded for their outstanding performances.

Prize winners of the Youth Festival 2024

The Principal of JK Business School, Dr. Richa Dahiya in her feisty opening speech encouraged all the participating students saying, “Through events such as this very popular Shankhnaad Youth Festival, we want to continue the legacy of the JK Group which embodies excellence, unwavering commitment to innovation, and the transformation from a learner to a leader. I encourage each of you to participate in all the competitions and have a great time of learning and growing as individuals.” Prof. Dinesh Kumar, the Vice Chancellor and Program Chairman also highlighted the importance of career counseling for youth, encouraging them to embrace their unique talents.

The Shankhnaad Youth Festival had over 45 unique and innovative competitions where students from various institutes participated. The Gurugram University students excelled in many disciplines and secured first place in four competitions, second in four, and third in five. The overall trophy was awarded to the Government College for Girls, Sector 14 while Dronacharya Government College, Gurugram claimed the runner-up title. The event was graced by distinguished guests and senior university officials, marking a successful celebration of youth talent and the spirit of learning.

The three-day event was also filled with cultural fervor as the JK Business School campus came alive with students coming in from various colleges. The competitions were marked with innovative ideas and the students came forward to showcase their best talents. The organizing team, including Dr. Kirti Mankotia, Mr. Deepak, Mr. Himanshu Malik, Dr. Dikshika Jakhar, Dr. Jyoti Tiwari & Dr.Ruchi Dixit besides the continuous support of other faculty members, staff and the ever-enthusiastic students of JKBS turned the festival into a successful and well-managed event.

About JK Business School

Situated in the bustling industrial city of Gurugram, JK Business School (JKBS) serves as a transformative Gurukul for managerial excellence and a beacon of visionary education in the realm of business and management. Conveniently located at the JK Chowk, just 1200 meters from the Damdama Lake Road, off the Sohna Expressway, the JK Business School has an enviable sprawling green campus. Established in 2006, JKBS emerged from the philanthropic legacy of the JK organization, with a history spanning over 140 years.

JKBSs academic programs are benchmarked against the best. The institute has programmes to suit every student’s needs. The 2-year Post Graduate Diploma in Management (PGDM) spread over 6 trimesters, is designed to develop employability skills for the 21st-century manager. For undergraduate students, the 3-year full-time BBA program focuses on practical knowledge, experiential learning, and academic excellence. The BCA program is a 3-year full-time bachelor’s degree focusing on the IT essentials for the modern AI oriented manager. All the courses are affiliated to Gurugram University.

Notably, JKBS guarantees 100% job placement to all its students through MoUs with corporates and established organizations. The JKBS’s corporate partnerships are a vital pillar supporting its mission to produce industry-ready professionals.

The Chandni Chowk Wedding Festival, powered by Omaxe Chowk, wrapped up a month-long celebration with a record-breaking 1.56 million visitors, offering a memorable mix of shopping, cultural immersion, and exciting prizes. This vibrant festival brought the best of Chandni Chowk’s wedding traditions to the forefront, drawing visitors for an unparalleled shopping experience. The grand finale included big prize announcements, with Vikas Kumar from Gurugram winning a Tata Nexon after shopping at CaratLane, and Shilpa Jaiswal from Chandni Chowk taking home a Royal Enfield Hunter for her purchases at Tanishq.

Chandni Chowk Wedding Festival Draws 1.56 Million Visitors at Omaxe Chowk, Setting a Record Turnout

For the first time, 75+ brands from Chandni Chowk and Omaxe Chowk came together to celebrate wedding season, creating an iconic event for wedding shopping. Visitors enjoyed access to wedding fashion, jewelry, and lifestyle collections with special offers and discounts that made the festival a must-visit destination for couples and families.

Shoppers who made purchases from any brand at Omaxe Chowk and Chandni Chowk were rewarded with exciting gifts as part of the Chandni Chowk Wedding Festival celebration. In addition to grand prizes like a Tata Nexon and a Royal Enfield Hunter, other lucky shoppers took home fantastic rewards: a customer who shopped at Kisna received a TV, another from CaratLane was awarded a washing machine, a shopper from Kali by Chhabra 1818 took home a refrigerator, a buyer from Malabar received a microwave, and those who shopped with Kalyan, Malabar, Roop Glam Culture, Royal and Suruchi were gifted inductions.

The festival also featured weekly lucky draws, offering even more opportunities to win incredible prizes such as a 55-inch TV, washing machines, refrigerators, microwaves etc.

Reflecting on the success of this initiative, Jatin Goel, Executive Director of Omaxe Group, said, “The success of the Chandni Chowk Wedding Festival highlights the power of collaboration between Chandni Chowk’s iconic market and Omaxe Chowk. We’re thrilled to be a venue partner in creating this one-of-a-kind shopping experience that celebrates India’s wedding traditions. We look forward to supporting many more such initiatives, providing couples and families with unique shopping festivals that blend tradition, culture, and style. We’re excited for the journey ahead as Omaxe Chowk continues to be a part of such grand cultural campaigns.“

The festival featured curated collections from renowned jewelry brands like Kalyan Jewellers, Tanishq, Malabar Gold & Diamonds, and CaratLane, alongside wedding attire from celebrated designers such as Tasva, White Hanger, Ram Chandra Krishan Chandra, Chhabra 555, Odhni, and Koskii, making it a one-stop destination for wedding essentials.

The Chandni Chowk Wedding Festival has set a new benchmark for wedding shopping, making Chandni Chowk an unbeatable destination for quality, tradition, and style under one roof.

Biesse, a global leader in woodworking machinery and manufacturer of integrated lines and machines to process wood, glass, stone, plastic, and composite materials, has achieved the significant milestone of exporting 10,000 machines to over 75 countries across six continents from India. This accomplishment highlights the global demand for Biesses premium products and services, the companys commitment to the “Make in India” initiative, and the export of high-quality machines to developed nations. This success is attributed to Biesses proficient integration and localization of European expertise, skills, and technology within its Indian operations.

Biesse Exports 10,000 machines to 75+ countries

The company offers premium machines and technological capabilities that meet European standards, exemplifying its commitment to excellence. Biesse consistently advances its cutting-edge technology as a premier brand, exporting approximately 80 per cent of its total production worldwide.

Speaking on the announcement, Sayeed Ahmed, CEO, Biesse India, said, “Biesse’s manufacturing facility in Bangalore is the largest outside Italy, contributing significantly to India and its major markets. The company empowers its employees with advanced manufacturing skills, enabling them to produce world-class machines.

We continuously focus on scaling up production and enhancing the skills of our workforce here. This achievement reflects the dedication and expertise of our workforce. Biesse is poised for exponential growth in the coming years and aims to increase our market share in other industries like glass, stone & advanced material and thereby be recognized as a company providing solutions for multi-material processing.“

Biesse India is not only exporting machines globally but also sending trained engineers to its subsidiaries globally to support markets where we have supplied machines from India.

The Indian governments initiatives to impose trade barriers against substandard imports have further increased the demand for high-quality, made-in-India products. The growing demand for BIS-certified machines, factory automation, and the rising market in Tier 2 and Tier 3 cities projects a significant boost in Biesse’s sales.

Biesse is expanding its product range and investing in product development to serve our markets better by addressing the production problems of our customers globally through Made in India products at our Bengaluru facility. Biesse has its own competent technical product team who are constantly innovating and working on new projects to serve customers better.

About Biesse

Biesse is a globally recognised company specialising in the manufacturing of integrated lines and machines for processing wood, glass, stone, plastic, composite materials, and future materials. Established in Italy in 1969 and listed on the Euronext STAR segment of the Italian Stock Exchange, Biesse supports the business evolution of its clients across the furniture, housing and construction, automotive, and aerospace industries.

Currently, approximately 80 percent of Biesses consolidated revenue is derived from international markets, facilitated by a growing global network that includes four manufacturing campuses and over 30 showrooms, reaching more than 160 countries.

Thanks to its rooted competence embodied by 4,200 employees, Biesse empowers the imagination of industry-leading companies and prestigious names in Italian and international design to make the potential of any material shine.

India is experiencing a major shift in its economic landscape, with rising household incomes fuelling an unprecedented boom in domestic consumption. This change is not only happening in cities but also in rural areas, creating new opportunities for businesses and investors. Let’s take a closer look at how rising incomes are boosting consumption in India and what it means for mutual fund investments like the Bajaj Finserv Consumption Fund.

The Bajaj Finserv Consumption Fund NFO ends on November 22, 2024

The move to upper-mid and high-income groups

One of the biggest changes happening in India is that more and more households are moving into the upper-middle and high-income groups. This is happening because of steady economic growth, more job opportunities, and improvements in various sectors.

As more people earn higher incomes, they have more money to spend. This doesn’t just mean buying food or clothes, but also spending on things like luxury products, better housing, travel, and services. This is creating a huge demand for a wide range of goods and services across different sectors.

More disposable income, better living standards

With rising incomes, people have more disposable income. This has led to a change in spending habits. Consumers are buying not just essentials but also products and services that improve their quality of life. This includes things like smart gadgets, better homes, entertainment, dining out, fitness, and travel.

As a result, many people are enjoying a better lifestyle. They can afford things they could not before, such as going on international vacations or upgrading their homes with new appliances. Higher wages and more access to credit are making it possible for people to live more comfortably.

The growth of rural consumption

While India’s cities have always been at the heart of economic growth, rural areas are now also experiencing a rise in consumption. Thanks to better agricultural incomes, government support programs, and improved access to financial services, rural India is catching up with urban areas.

Today, many rural households are spending more on products like electronics, home appliances, and FMCG (Fast-Moving Consumer Goods). This is also being helped by the growth of e-commerce, which is making it easier for rural consumers to access a wider range of products. This increase in rural consumption is helping reduce the gap between urban and rural income levels.

Changing spending patterns

As incomes rise, consumers are spending a larger share of their income on things beyond food and basic needs. They are now spending on premium products, luxury goods, experiences, and services. This includes buying better clothes, high-end gadgets, dining out, or upgrading to more comfortable living conditions.

This change in spending patterns marks a shift from the past when many people focused only on necessities. Now, with more disposable income, people are able to enjoy a higher standard of living and buy products that make their lives easier or more enjoyable.

The Bajaj Finserv Consumption Fund: Capitalizing on India’s growing consumption

This rising household income and consumption in India presents a huge opportunity for investors, and the Bajaj Finserv Consumption Fund aims to take advantage of this trend. Investors can consider starting a lumpsum or SIP investment in this scheme. The Bajaj Finserv Consumption Fund is focused on investing in India’s consumption story, targeting industries that will benefit from the increasing demand for goods and services.

The New Fund Offer (NFO) period of this scheme is from November 8 to November 22, 2024.

This is an open-ended thematic fund and will follow the consumption theme, investing in companies and sectors likely to benefit from the rising domestic consumption.

What makes the Bajaj Finserv Consumption Fund different

The Bajaj Finserv Consumption Fund takes a unique approach by focusing on long-term megatrends. These megatrends are big, sweeping changes that can impact entire economies and societies over many years. By investing in these trends early, the fund aims to capture growth in areas that can benefit from India’s growing demand for consumer products.

Here are some key megatrends that the fund is focusing on:

Demographic dividend: India has a large, young population. As more people join the workforce, the demand for consumer goods will rise, especially through e-commerce platforms.

Rising consumerism and urbanization: As more people move to cities, demand for housing, infrastructure, and lifestyle products will grow. At the same time, people are earning more, and they are spending on luxury goods, premium services, and dining out.

Fast-Moving Consumer Goods (FMCG): The demand for everyday products like food, beverages, and personal care items is rising. Rural areas, in particular, are seeing a boost in FMCG consumption, creating opportunities for businesses in this space.

Ease of purchase: With more people using smartphones and the internet, buying products online has become quicker and easier. The growth of e-commerce, quick commerce (rapid delivery services), and online food delivery are all making shopping more convenient for consumers.

Real estate: Rising incomes and urbanization are leading to more demand for homes, especially affordable housing. This growth in the housing market will also boost demand for products related to home construction, furniture, and appliances.

Automobiles: As people earn more, the demand for cars, especially premium models, is increasing. This is part of a bigger trend of people buying aspirational products as they upgrade their lifestyles.

Key features of the Bajaj Finserv Consumption Fund

The Bajaj Finserv Consumption Fund stands out because of its focus on long-term trends and its balanced approach to investing. Here are some of the fund’s unique features:

True-to-label: The fund stays focused on consumption, investing only in sectors that are benefiting from rising consumer spending.

Market cap agnostic: The fund invests in companies of all sizes. It includes both large, stable companies and smaller, fast-growing businesses.

Future-focused: The fund looks ahead to identify new growth opportunities, staying ahead of emerging trends and focusing on businesses with strong future growth potential.

Conclusion

Rising household incomes are driving India’s consumption boom, creating exciting opportunities across various sectors. As people’s spending moves beyond basic needs, demand is growing for everything from luxury goods to better housing and more convenient services. The Bajaj Finserv Consumption Fund is designed to capitalize on this shift, focusing on long-term trends that will continue to drive India’s economic growth. By investing in sectors that aim to benefit from rising domestic demand, the fund offers investors the opportunity to tap into a potential growth story in India.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

La Pink, India’s first beauty brand with 100% Microplastic Free Formulations celebrated for its unique, natural and innovative products, is excited to announce the onboarding of renowned actress Parineeti Chopra as its first-ever brand face. This partnership marks a significant milestone for La Pink as we continue redefining clean beauty standards and inspiring confidence among women nationwide.

Mr. Nitin Jain, founder of La Pink, proudly announces actress Parineeti Chopra as the brand ambassador, celebrating La Pink’s commitment to natural, microplastic-free beauty

La Pink entered the market with 17 products in 2023 and now has more than 60 products in its portfolio. Entirely relying on customer feedback, be it packaging or formulations, La Pink has always been customer-centric and dedicated to bringing revolutionary, impactful, innovative products to the Indian mass consumer. In a quest to find the perfect face that resonates with La Pink’s personality, the brand found its ideal match with Parineeti Chopra, an actor, entrepreneur, philanthropist, singer and above all, an empath.

Mr. Nitin Jain, founder of La Pink, proudly announces actress Parineeti Chopra as the brand ambassador, celebrating La Pink’s commitment to natural, microplastic-free beauty

“Her smart and aspirational approach to self-expression blends effortlessly with our belief that beauty should reflect your true self. As a passionate advocate for social change, Parineeti’s support for initiatives that uplift women and foster self-love resonates deeply with La Pink’s mission of giving the best to the community. We are thrilled to collaborate with her to encourage our community to embrace their individuality and celebrate their unique beauty with only the best of natural ingredients,” said Mr Nitin Jain, Founder and Director of La Pink- India’s first beauty brand with 100% Microplastic Free Formulations.

As La Pink continues to revolutionize the Indian beauty industry, the brand is thrilled to have Parineeti Chopra as a partner in its mission to inspire conscious beauty and create a healthier future for both consumers and the planet.

Parineeti Chopra, Brand Ambassador expressing her excitement about joining La Pink, said, “When I came across La Pink, the concept of being microplastic-free instantly caught my attention. While there are many natural and organic skincare brands, very few are discussing the harmful effects of microplastics on our skin and the environment. That’s why I knew I had to participate in this mission. Indian consumers deserve to know about these ingredients and make informed choices. La Pinks products, like the Ideal Bright Serum and Vitamin C Sunscreen, have become my go-to essentials. They repair, nourish, hydrate, and maintain the skin’s pH balance, all while being completely free of microplastics. This is exactly what modern skincare should be-unique, natural, and innovative. I’m excited to be associated with La Pink and hope this collaboration will inspire people to embrace mindful beauty choices for healthier skin and a better planet.”

About La Pink

La Pink is India’s first 100% Microplastic Free Formulation beauty brand. ‘La‘ means ‘The‘ in French, and ‘Pink‘ defines ‘Beauty.’ La Pink was established to bring a revolutionary change in the beauty industry, with the intention of providing the best quality products to the end consumer without compromising on their beauty needs because of the price.

Australian Test cricket captain Pat Cummins stars in a special instalment of Tourism Australia’s Come and Say G’day campaign to run on TV screens across India throughout the upcoming five Test series between Australia and India, which begins in Perth on Friday, 22 November.

Howzat for a Holiday

With up to 50 million Indian cricket fans expected to tune in to watch the action on the pitch Cummins will feature alongside brand ambassador Ruby the Kangaroo between overs in Howzat for a holiday to show Indian travellers the world-class tourism destinations and experiences Australia has to offer outside of its stadiums.

Howzat for a Holiday | India 30s | Tourism Australia​

Howzat for a Holiday | India 30s | Tourism Australia: www.youtube.com/watchv=KFjAr_-pAiw

As part of the campaign there are 30, 15 and 6 second videos, Out of Home creative and digital advertisements to run in India this Summer. The assets will also be localised to run in the UK during next year’s Women’s Ashes series starting January 2025, and Men’s Ashes starting November 2025. Last week Tourism Australia also released a content series in India featuring recently retired Australian cricketer, David Warner, showcasing his favourite Australian holiday destinations.

Tourism Australia Managing Director, Phillipa Harrison, said India has long been a key market for Australian tourism and with arrivals from the country on the rise the Test series between our two nations presents the perfect opportunity to ramp up activity in the market.

“With a population of more than 1.4 billion people and more Indians looking to travel the potential in the Indian market is endless and we see the upcoming Test series as our chance to get on the front foot and promote our country to a captive TV audience,” Ms Harrison said.

“The Test series will attract enormous TV audiences of up to 50 million across India and tens of millions of those are high yielding travellers who are in the market for an international holiday.”

“While we have their attention firmly on Australia for the cricket this is an unmissable chance to encourage those travellers to visit Australia and see what we have to offer as a holiday destination.”

“The aviation links between India and Australia have never been stronger, the market was one of the first to fully recover after the pandemic and, according to forecasts, the number of Indians travelling to Australia will double 2019 levels by 2028.”

“It will be a tough Test series for India on the field, but we are confident Indian travellers will still want to Come and Say G’day.”

Pat Cummins is the newest member of Tourism Australia’s Friends of Australia advocacy program.

Tourism Australia Chief Marketing Officer, Susan Coghill, said the latest special instalment builds on the work the global Come and Say G’day campaign has already achieved since it launched in October 2022.

“Howzat for a holiday proves the versatility of our brand ambassador Ruby the Kangaroo, who is once again voiced by the wonderful Rose Byrne. Ruby was at the centre of our global campaign when it launched two years ago and since then she has been central to all of our work including a campaign for the FIFA Women’s World Cup and now cricket,”Ms Coghill said.

“We are so pleased to have been able to work with the Australian Test cricket captain Pat Cummins, Rose Byrne and also our new creative agency, Accenture Song, who have helped to create a uniquely Australian campaign that will resonate with audiences in India.”

“This new creative is part of a whole range of activity around the Summer of Cricket. Ahead of the Test series we launched a four-part social media content series with David Warner, we followed that with the launch of Howzat for a holiday and we will also be hosting a group of Bollywood talent here in Australia. All of this activity will run in India throughout the series to showcase Australia as a holiday destination.”

“This is now a proven formula and it is one we will execute once again with a push into England with localised creative during the Women’s and Men’s Ashes here in Australia next year.”

Howzat for a holiday will go live in India today just ahead of the Test series between Australia and India. The series will be played in Perth (22-26 Nov), Adelaide (6-10 Dec), Brisbane (14-18 Dec), Melbourne (26-30 Dec) and Sydney (3-7 Jan). The campaign assets will also be adapted and go live in the UK from 10 January 2025 for the Women’s Ashes and the Men’s Ashes series against England in November 2025.