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Celebrate your New Year at a New Venue in South Mumbai

India ITME Society launched its newly built ITME Expo & Knowledge Center (ITME CENTER). This elite Venue in South Mumbai is designed to host varied activities such as Art & Craft Exhibitions, Photography Exhibitions, Conferences, Trainings, Press Conferences, Photo Shoots and more…

This Year Celebrate your New Years Eve in a brand-new exquisite destination

ITME Center facility offers unparalleled sophistication, luxury, and cultural vibrancy with proximity to Mantralaya, NCPA, Marine Drive & other Heritage landmarks of Mumbai City.

This exclusive venue offers an area of 10000+ sq. ft. of Soundproof facility with digitally equipped Halls, Conference Rooms, Pantry, VIP lounge, A/V equipment & Inbuilt stage. The Venue can accommodate up to 180-200 pax in theatre style and upto 400 pax floating in single hall.

Adding to the charm of South Mumbai, ITME Center offers high class destination for Corporate functions, Board meetings, Theatrical performances, Workshops, Product promotions, Memorial lectures, Book launches, Farewell Programs, Christmas & New Year Programs and many more. With customized service cost competitive convenient location of ITME Center can be your Ideal solution to Venue requirements, whatever the event maybe.

The Center is available for visit & view with prior appointment. To confirm your visit connect with us at +91 8591951768 / +91 8591951769 or email at bookings@itmecenter.in / contact@itmecenter.in.

Or Click youtu.be/6wuQcfd38bA for a virtual tour.

Out with the old and in with the New …. This Year Celebrate your New Years Eve in a brand-new exquisite destination …. ITME CENTER !!!!

Rejuvenate Your Mind, Body and Soul at These Airbnbs in India

As the New Year approaches, it’s time to rejuvenate, reflect, and recharge for the year ahead. What better way to embrace 2025 than by escaping to a tranquil Airbnb stay that offers the perfect balance of wellness, and nature Whether you’re dreaming of meditating by Goa’s peaceful beaches, practicing yoga in the mountains, or indulging in ayurvedic treatments amidst Kerala’s lush greenery, these Airbnb stays promise a refreshing start to the New Year.

Wellness and Yoga Retreat with Sara Ali Khan

Wellness and Yoga Retreat with Sara Ali Khan is based in a lush, jungle-style oasis in Goa for a mindful experience. The retreat seamlessly blends the indoors and outdoors and features a biophilic design surrounded by dense foliage, tall bamboo trees, and fragrant blossoms. Whether one is looking to embrace self-care or simply unwind, the retreat offers a peaceful, minimalist space designed with soothing earthy tones. You can enjoy a refreshing dip in the pool, or dinner in the gazebo under the stars. This unparalleled experience promises to revitalize your mind, body, and soul amidst the serene surroundings of Goa. Right from a meet and greet with Sara Ali Khan to savoring her favorite healthy dishes and indulging in rejuvenating massages, the two-night, three-day retreat promises an unforgettable experience to the guests.

SwaSwara by CGH Earth a 26-acre eco-sensitive wellness sanctuary, offers a serene escape into natures rhythm. Nestled amid lush greenery, its Konkan style villas feature open-to-sky bathrooms, private yoga decks, and air-conditioned bedrooms, creating a perfect balance of comfort and harmony. Its wellness-focused cuisine celebrates slow food with fresh, locally sourced ingredients like millets, unpolished rice, and on-site molasses, offering meals that are wholesome, creative, and deeply rejuvenating. Wake up to birdsong, enjoy breathtaking views, and let SwaSwara reconnect with your inner self.

Sea La Via, an Airbnb villa in North Goas Reis Magos, offers an unparalleled luxury experience. This Santorini-inspired villa features breathtaking 270 sea views, two exquisite pools (an infinity pool and a plunge pool), and a sprawling deck with multiple lounge areas perfect for a morning Yoga session or an evening workout. With five opulent ensuite bedrooms, a sea-facing open-plan living and dining area adorned with bespoke furniture and curated artworks, a fully equipped modular kitchen, and a private chef option, every moment promises comfort.

Heal Farm, a serene retreat nestled within a regenerated forest of over 12,000 plants since 2012. The property embraces the art of doing nothing. This 5-acre carbon-negative sanctuary, with far-spaced living structures, composting toilets, and glass-roofed bathrooms, offers a smoke- and alcohol-free space to slow down and reconnect with nature. Guests can meditate at the rock of contemplation, practice in the ‘YogaShala,’ or explore creativity in the art room. The place offers a gentle detox through an intermittent diet plan and hikes to a tranquil lake. Every element of Heal Farm reflects a commitment to harmony, sustainability, and personal renewal.

Eden, a charming family home located a few kilometers from Coonoor, offers a serene escape with breathtaking views of a lush valley and surrounding tea plantations. Surrounded by a beautiful garden and green lawn, the home is a peaceful retreat away from the towns hustle and bustle. Built in the early 2000s, Eden reflects the personal touch of its owners, Jose and Sindhu, with hand-picked furniture from South India and a warm, inviting atmosphere. The spacious verandah provides stunning sunrise views, while the interiors feature reclaimed wood, antique pieces, and cozy fireplaces. The property is home to a variety of birds and wildlife, with the surrounding area offering the chance to spot local species and enjoy the natural beauty of the flora and fauna.

River Lodge is located on the serene banks of the Periyar River in the historic port city of Muziris. With a stunning 150-meter riverfront, seven river-facing bedrooms, an infinity pool, open air bathroom, an Ayurvedic spa, and a boat jetty, the place is nestled within the pristine rural Kerala landscape offering a chance to disconnect from the hustle bustle of the city and connect with yourself.

Prioritizing Prevention: Coimbatore’s Sri Ramakrishna Hospital’s Diabetes Experts Advocate for Regular Diabetes Check-ups to Combat Complications

November 14, 2024 marks “World Diabetes Day” which reminds the importance of right awareness and care in controlling this globally concerned condition. The Diabetology and Endocrinology experts at Sri Ramakrishna Hospital stress on the importance of regular checkups and the importance of preventing complications.

Every year on November 14th, the world marks “Diabetes Day” to spread awareness about the condition that has been constantly on the rise. “Diabetes” or commonly called “Sugar” was predominantly reported in adults, but when the statistics are analysed today the diabetes cases are alarmingly rising in the younger generation as well.

Diabetes is a condition where insulin cannot be either produced or used by the body. Insulin is a hormone that keeps the blood sugar levels maintained in the body. There are two major types of diabetes Type 1 and Type 2 diabetes namely. The Diabetes experts at Sri Ramakrishna Hospital emphasize the need to understand that diabetes is highly manageable and the complications can be prevented when regular checkups are followed.

In India, there are about 10 crore people dealing with Type 2 diabetes. Unfortunately due to lack of awareness many people assume that diabetes is early manageable and can be prevented by diet alone; also believing that even if one is diagnosed with diabetes they can simply avoid sugary foods to control the diabetes.

The diabetes doctors emphasize that diabetes can be prevented but not at all times, as diabetes is a condition that highly depends on the genetics as well. Although when a person is diagnosed with diabetes with proper care and regular checkups one can avoid the complications and enjoy their life without any restrictions.

There are several diabetes management techniques and treatment options that help in effectively managing diabetes.

The complications of diabetes:

Unmanaged diabetes can lead to several complications that include:

  • Kidney problems

  • Diabetic retinopathy (eye problems)

  • Diabetic foot ulcers

  • Nerve damage

  • Gum disease

All these complications are related to diabetes and can be severe and also life threatening. Also people tend to ignore the complications that diabetes can cause and assume that when the diabetes levels are managed they don’t develop complications.

Also lifestyle habits alone cannot help in managing diabetes, medical care is also equally important when it comes to diabetes. Diabetes can have a silent impact on many vital organs, and the damage often occurs gradually without any indications.

The impact of social media:

With every information available at the fingertips the diabetology experts at Sri Ramakrishna Hospital highlight the importance of verified content and apps. Irrespective of age, people turn to the internet for answers that they might be looking for regarding diabetes.

And people often fail to understand that not all the available information is verified and the apps available are government-certified. Following such information makes the diabetes not only worse but also increases the risk of complications that might make the treatment much more complicated.

Insulin therapy is a highly effective treatment method when it comes to managing diabetes. When insulin therapy is recommended alongside medications and other treatment options it can work wonders for people with diabetes and prevent complications.

Early detection:

Diabetes is a condition that is often considered as slow progressing. This is because diabetes can go unnoticed for a long time as the symptoms may be mild. The common diabetes symptoms include:

  • Frequent urination

  • Increased thirst

  • Feeling tired

  • Blurred vision

Early detection can help the individual to effectively control the blood sugar levels and manage the condition without progressing further. Even when the blood sugar levels are managed, undergoing regular checkups ensures that there is no impact on the organs due to diabetes.

A life-long care:

Diabetes is a lifetime condition that requires monitoring round the clock, throughout the life. Especially when medications are involved one cannot quit them midway stating their sugar levels are under control. As diabetes can get out of hand very quickly once a proper lifestyle and care is not provided.

With constant monitoring and effective care one can not only control glucose in the long term but also prevent complications from arising.

Diabetology experts at Sri Ramakrishna Hospital emphasize the importance of patient education and self-care, including maintaining a healthy lifestyle, adhering to prescribed treatments, and attending regular check-ups. Patients who actively engage in their care are far more likely to prevent complications and enjoy better health outcomes. The experts encourage all individuals with diabetes to prioritize regular check-ups, as it is one of the most effective ways to manage the disease and prevent serious complications.

About Sri Ramakrishna Hospital:

Sri Ramakrishna Hospital has attained an iconic reputation since its inception in 1975. Situated in the heart of Coimbatore city, this hospital has in many ways became a part of medical history. In fact, it has been an integral part of the healthcare revolution of modern India. Established and run by the SNR Sons Trust, Sri Ramakrishna Hospital treats several lakhs of patients each year. From providing the most advanced medical procedures to treatments for everyday ailments, they bring relief to patients from all walks of life using state-of-the-art technology and cutting-edge surgical and medical techniques to deliver outstanding results.

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Amanora School Hosts Successful CBSE Regional Science Exhibition 2024-25

The CBSE Regional Science Exhibition 2024-25, hosted byAmanora School, Pune, concluded successfully today after two days of exceptional scientific innovation and creativity. The event, centered on the theme “Science and Technology for a Sustainable Future,” brought together 106 teams from over 70 schools across the Pune region.

Prize distribution at Amanora School CBSE Regional Science Exhibition 2024-25

Distinguished guests at the inauguration included Chief Guest Shri Vishal Solanki, IAS (Retd), Trustee Shri J K Bhosle, and Guest of Honor Shri Aditya Deshpande. The ceremony commenced with the traditional lamp lighting, followed by cultural performances including a themed street play and a specially composed science song by Amanora School students.

In his inspiring address, Chief Guest Shri Vishal Solanki emphasized the importance of scientific temperament among students and commended the efforts of school leaders and mentors across Maharashtra. The exhibition was officially launched with an impressive display of a Chandrayaan model crafted by Amanora students.

Students from Classes VI to XI showcased research-based projects across various sub-themes including:

  • Food, Health & Hygiene

  • Transport and Communication

  • Natural Farming

  • Disaster Management

  • Mathematical Modelling and Computational Thinking

  • Waste Management

  • Resource Management
    ​

A panel of expert judges, specially selected by CBSE from fields including Medicine, Science and Technology, Waste and Resource Management, and Artificial Intelligence, evaluated the projects. Following rigorous assessment, 15 teams were selected for the National Round – seven teams from Category 6-8 and eight teams from Category 9-11.

“The exhibition demonstrated our students exceptional ability to connect theoretical concepts with practical applications,” said Meera Nair, Director Principal of Amanora School.“These young innovators have shown remarkable insight into addressing real-world challenges through scientific exploration.”

As the qualified teams prepare for the National Round, the event stands as a testament to the vibrant scientific spirit among Maharashtras youth and the dedication of educational institutions in nurturing future scientists and innovators. The exhibitions focus on sustainable solutions particularly highlighted how the next generation is setting a strong foundation for future scientific endeavors.

About Amanora School

Amanora School has been providing outstanding education and support to students across the globe. Amanora School is affiliated to the Central Board of Secondary Education (1130452), India. It follows the MyPedia curriculum in Kindergarten and switches to CBSE for Grades 1 to 12, representing multiple ethnicities – making us a truly international community. We offer a blend of academic, cultural, technological and globally connected activities within a dynamic environment. With an aim to be one of the finest educational institutions, Amanora School features state-of-the-art classrooms and innovation studios. We encourage creation and collaboration in arts, science and technology. In addition to unrivalled academic standards, we also encourage a healthy combination of sports and extra-curricular activities – providing a holistic education that prepares our students for life, as well as examinations. We pride ourselves in offering an all-encompassing learning experience that moulds our students into young adults who are achievers of the highest order in almost every field.

TERI Hosts Global Research Leaders at the 6th RD20 Conference: Accelerating Clean Energy Collaboration Among G20 Countries

The 6th RD20 Conference, a prestigious global forum for advancing clean energy technologies, began today at the India Habitat Centre, New Delhi. Organized by The Energy and Resources Institute (TERI), in collaboration with the Ministry of New and Renewable Energy (MNRE), this is the first time the conference is being held outside Japan, highlighting India’s leadership in global energy innovation. Over five days, leading research institutions, industry experts, and policymakers from G20 nations will convene to explore innovative pathways for achieving carbon neutrality through enhanced international collaboration in the clean energy domain.

Global research leaders at the inaugural session

Launched in 2019, the RD20 platform serves as a global hub for exchanging ideas, research, and best practices to address pressing energy challenges. It facilitates international collaborations that accelerate the development and deployment of cutting-edge technologies, particularly in domains such as green hydrogen, sustainable biofuels, life cycle analysis (LCA), and renewable energy.

Dr Vibha Dhawan, Director General, TERI, welcomed the participants and stressed the importance of innovation. “As a member of the RD20 institution hosting the RD20 Conference in India is a significant milestone, reflecting TERI’s commitment of advancing research and deploying clean energy technologies. We follow the green path and want to show to the world that development is possible along with reducing the carbon footprint,” she said.

In his inaugural address, Shri PK Singh, Secretary, Ministry of New and Renewable Energy (MNRE), and the ‘Guest of Honour‘ for the event, expressed that MNRE has shaped the renewable energy space in the country and is helping India move towards deployment of clean energy. “It is great to see India hosting the RD20 for the first time, with focus on biofuel, bioenergy and green hydrogen, a subject we are passionate about. We intend to emerge as a global leader in this field and work together for a cleaner and greener world,” he further added.

The first day’s technical sessions included discussions on green hydrogen technologies and sustainable biofuels. Leading the session on hydrogen, Mr Pierre Serre-Combe, Deputy Director, CEA, France, said, “Green hydrogen is a unique solution to reach the challenging net zero goals. The goal is to identify technical barriers and challenges for hydrogen transportation, storage, and end-use, R&D efforts to address those barriers, and potential collaboration opportunities.

Shri Alok Sharma, Director of R&D, Indian Oil Corporation Ltd. (IOCL), discussed on the various facets of hydrogen opportunities and challenges from the Indian perspective. Sharing his insights on the National Green Hydrogen Mission, he emphasized, “The outlay for different hydrogen projects, is Rs 455 crore up to 2029-30 for low carbon steel projects, Rs 496 crore up to 2025-26 for mobility pilot projects, Rs 115 crore up to 2025-26 for shipping pilot projects and Rs 400 crore up to 2025-26 for hubs and other projects.”

Discussing the advancements in biofuels and their contribution to a circular economy, Dr Sangita Kasture, Advisor and Head of Bioenergy, MNRE, remarked, “We need to work together within India, both domestically and internationally, as innovations are key for achieving high performance in bio-refineries. Collaboration is essential to address recent challenges, and increased investments from both the public and private sectors are crucial for enhancing the share of bioenergy in the renewable energy landscape.”

The technical session on hydrogen highlighted sustainable solutions for a circular economy. Prof Dr Christopher Hebling from Fraunhofer Institute, Germany shed light on the global challenges and solutions in the hydrogen sector. Speaking on the drivers for expected globally increased energy demand, he noted, “We cannot just come down and decrease our energy demand. There are many drivers – electrification & increasing energy demand, hydrogen-based energy carriers and chemical feedstock, artificial intelligence, negative emission technologies, space emissions and increase in use for seawater desalination.”

Afternoon sessions discussed about India targets for sustainable energy transition through green energy. Dr AK Tripathi, Scientist G, MNRE, said, “India aims to achieve net zero emissions by 2017, with a short-term goal of 500 gigawatts, through non-fossil fuel-based energy systems. By 2030, the country aims to reduce cumulative electric power instalment to 50% fossil fuel resources, with 46% already achieved. The fourth target is to reduce GDP emission intensity by 45% of 2005 levels. India is working on reducing fossil fuel consumption in major sectors, such as electricity generation and gas production.”

Dr Mitsuharu Oguma from AIST, Japan, discussed biodiesel, its feedstock, properties, and the importance of controlling fuel quality, emphasizing its relevance in various countries. He said, “ERIA (Economic Research Institute for ASEAN and East Asia), is an international initiative aimed at controlling pollution. Additionally, there are effects of oxidation stability on fuel tank corrosion, specifically referencing BBD (Biodiesel Blend Diesel).”

The RD20 Conference aims to build joint research initiatives, address shared challenges, and foster partnerships among academia, industry, and governments. The event will culminate in a closed-door leader’s session workshop, where G20 members will chart actionable collaborations to overcome technical, policy, and economic barriers in clean energy.

Continuing until December 6, the conference features technical sessions, policy dialogues, collaborative discussions, technical sessions and technical site tour that will shape the roadmap for international cooperation in clean energy. TERI, as India’s representative in RD20, continues to advance impactful projects, reinforcing the country’s leadership in the global transition to carbon neutrality.

About TERI
The Energy and Resources Institute (TERI), based in India, is an independent, multi-dimensional research organization with capabilities in policy research, technology development, and implementation. An innovator and agent of change in the energy, environment, climate change and sustainability space, TERI has pioneered conversations and action in these areas for nearly five decades. Headquartered in New Delhi, it has centres in six Indian cities, and is supported by a multi-disciplinary team of scientists, sociologists, economists, engineers, administrative professional and state-of-the-art infrastructure.

Chambal Fertilisers and Chemicals Limited and TERI sign MoU for ‘Centre of Excellence for Advanced and Sustainable Agriculture Solutions’

Chambal Fertilisers and Chemicals Limited (CFCL) and The Energy and Resources Institute (TERI) signed an Agreement for research today, to establish the “CFCL-TERI Centre of Excellence for Advanced and Sustainable Agriculture Solutions.” The Agreement was signed by Mr Abhay Baijal, Managing Director, CFCL and Dr Vibha Dhawan, Director General, TERI.

MoU signing ceremony of CFCL and TERI

The joint initiative of CFCL and TERI aims to address the pressing challenges in the Indian agriculture sector, such as stagnating agricultural productivity, soil health degradation, poor nutrient use efficiency, reduced response (resistance) to chemicals and negative impact of excessive synthetic inputs on environment and human health, by developing innovative biogenic solutions, such as nano biotechnology based alternative fertilisers, bio-fertilisers, bio-stimulants, and biological control agents and biopesticides which would have no negative impact on environment and human health and provide improved benefit to cost ratio to farmers.

With the grant-in-aid from CFCL over a period of 5 years, TERI will carry out end-to-end research, and products will be jointly developed to provide biological solutions as a complement to chemical agri-inputs.

Dr Vibha Dhawan, Director General, TERI, emphasized the significance of this initiative, saying, “The ever-increasing population poses food-security challenges, and by 2050 the world needs to increase food production by 70 percent. Traditional chemicals alone cannot increase food production and protect crops from pathogens. The Indian Government under the PM PRANAAM scheme is continuously promoting alternative fertilisers and biogenic agri-inputs. TERI is one of the pioneers in this arena, and in collaboration with robust industry partners like CFCL, holds the potential to bring cutting-edge biological solutions to the market to address multiple issues related to food security, human health, and impact on environment and climate.”

Mr Abhay Baijal, Managing Director, CFCL, expressed optimism about the partnership, stating, “The success of Uttam Superrhiza and encouraging response of Uttam Pranaam Bio-Phosphorous led us to establish this joint Centre of Excellence (CoE) to promote sustainability through bio-based agricultural solutions in India. This initiative strengthens our long-term partnership with TERI to develop sustainable agriculture bio-solutions that benefit both agriculture and the environment. The Centre of Excellence aligns closely with the Government of India’s BioE3 initiative which aims to promote bio-manufacturing industries. By leveraging TERI’s research capabilities and CFCL’s market expertise, it aims to create innovative, eco-friendly agricultural solutions that enhance soil and environmental health, address climate resilience, and support food security.”

The partnership between CFCL and TERI marks a significant milestone in the journey toward sustainable agriculture, with promising benefits for both the agricultural community and the environment.

About CFCL
Chambal Fertilisers and Chemicals Limited (CFCL), one of India’s leading urea manufacturers, produces nearly 12 percent of the country’s total urea. For over two decades, the company has significantly contributed to Indias food security. Its three state-of-the-art nitrogenous fertiliser plants, located in Gadepan, Kota (Rajasthan), have a combined annual production capacity of around 3.4 million MT. These plants, commissioned in 1994, 1999, and 2019, leverage advanced technologies from Denmark, Italy, the USA, and Japan.

Catering to farmers across 14 states in India, CFCL is a key supplier in Rajasthan, Maharashtra, Madhya Pradesh, Punjab, Uttar Pradesh, Bihar, Chhattisgarh, and Haryana. Through its flagship Uttam brand, the company offers a one-stop solution for farming needs, providing urea, DAP, MOP, NPK fertilisers, crop protection chemicals, and specialty nutrients.

About TERI
The Energy and Resources Institute (TERI), based in India, is an independent, multi-dimensional research organization with capabilities in policy research, technology development, and implementation. An innovator and agent of change in the energy, environment, climate change and sustainability space, TERI has pioneered conversations and action in these areas for nearly five decades. Headquartered in New Delhi, it has centres in six Indian cities, and is supported by a multi-disciplinary team of scientists, sociologists, economists, engineers, administrative professional and state-of-the-art infrastructure.

LEAD Group Launches ‘Code.AI SuperTeachers Contest’ to Empower Educators and Nurture India’s Future Tech Innovators

This World Computer Literacy Day, LEAD Group, India’s leading School Edtech innovator, proudly announces the Code.AI SuperTeachers Contest, a first-of-its-kind initiative to celebrate and empower Computer Science educators across India. Open to more than 50,000 Computer Science teachers in CBSE and ICSE schools across India, the contest will recognise Coding and AI teachers who are using innovative pedagogical approaches to inspire students to become technology creators and problem-solvers.

LEAD Groups Coding SuperTeachers Contest – CODE.AI

Sumeet Mehta, CEO and Co-Founder, LEAD Group, said, “On World Computer Literacy Day, were excited to launch the Code.AI SuperTeachers Contest. Computational and algorithmic thinking are critical skills for today’s students, and it’s essential to recognize and celebrate the educators who are transforming the way these skills are taught. With Code.AI and our exceptional super teachers coming together, this contest is a tribute to their dedication and innovation in preparing students for a digital-first future.”

The Code.AI SuperTeachers Contest celebrates Computer Science educators who use innovative teaching methods to instill love of technology in students. Winners will be honored at a national level with certificates, cash prizes, and recognition across platforms. Beyond recognizing outstanding Computer Science teachers, the contest aims to encourage innovation in how coding is taught in Indian schools. By adopting innovative, NCF-aligned multimodal pedagogies in classrooms, schools can ensure that every student, regardless of location or background, has the opportunity to succeed.

About LEAD Group
LEAD Group is Indias only School Edtech company dedicated to transforming school education through its pioneering Integrated School Edtech System. With a presence in over 8,000 schools across 400+ towns and cities, LEAD Group reaches more than 35 lakh students and empowers over 50,000 teachers. Since its founding in 2012, LEAD Group has been committed to delivering an international standard of education to schools across India.

Through its comprehensive approach, LEAD Group combines research-backed curriculum and pedagogy with cutting-edge technology to enhance student learning outcomes and teacher effectiveness. Its integrated system helps partner schools provide holistic education, equipping students with the skills and confidence to succeed in life.

LEAD Group was founded by Sumeet Mehta and Smita Deorah with the mission to transform school education in India. The Group continues to set new benchmarks in school education, inspiring the next generation of learners and educators.

Sebamed’s ‘Project Skin Deep’ Campaign Shows Proof of Real Beauty

  • Sebamed’s latest campaign shows proof of beautiful skin, in never seen before images done for the first time in India

  • In partnership with Leo Burnett, ‘Project Skin Deep’ boldly magnifies the unseen skin and boldly challenges the cliches of conventional beauty.

  • By delving into the microscopic layers of skin, their film showcases transformation not just as a concept, but as a visible, scientific truth.

Sebamed, the German skincare expert brand marketed by USV Pvt. Ltd – a leader in cardio-diabetic healthcare in India, unveils its transformative new campaign, ‘Project Skin Deep‘.

Sebamed’s latest campaign ‘Project Skin Deep’

A Vision Beneath the Surface

In a world where beauty campaigns are content to stop at the mirror, Sebamed dares to venture further – 3mm further, to be exact. ‘Project Skin Deep’ is no ordinary skincare campaign, it’s a paradigm shift. The campaign begins where few dare to look: under the microscope, zooming into the layers of skin to question if beauty really is skin deep. The answer, as it turns out, is a rather satisfying yes.

The campaign reveals a series of breathtaking images: vivid, microscopic landscapes of healthy skin before and after Sebamed’s products. Captured in striking, almost celestial hues, these microscopic images are testimonies of what healthy skin looks like when science works. For decades, beauty campaigns have relied on glamour shots, clever lighting, and cleverer editing. Sebamed flips the script. This is beauty without makeup, both figuratively and literally. Because, as Sebamed seems to remind us, skin doesn’t lie – even under a microscope.

Where Science Becomes Art

While some might say science and art live in separate worlds, Sebamed begs to differ. The campaign is where science becomes art. Every microscopic detail is proof of Sebamed’s pH-balanced formulations in action, repairing and protecting skin at its very foundation.

Spanning platforms from digital screens to billboards, Sebamed’s call resounds across mediums, even your subconscious, sparking a movement in consumers to demand better from their skincare. Produced in collaboration with Leo Burnett, the campaign marries creativity with scientific precision, crafting a narrative that redefines beauty standards.

Karan Goel, Marketing Head, Sebamed India (USV Pvt. Ltd.), shares, “Too often, skincare campaigns focus solely on immediate visible results. At Sebamed, we believe true beauty stems from healthy skin – inside and out. This campaign empowers consumers with the knowledge that long-term skin health is the foundation of lasting beauty. ‘Project Skin Deep’ underscores our unwavering commitment to science-backed skincare and informed choices.”

Sachin Kamble, Co. Chief Creative Officer, Leo Burnett – South Asia, adds, “With ‘Project Skin Deep’ we took the bold step of doing an actual biopsy of a skin cell before and after using Sebamed products and then went on to integrate it into the visual narrative of the campaign. Each image is a glimpse into how beautiful, complex yet intriguing each skin cell is and the profound impact of Sebamed. At Burnett we believe in the power of authenticity in storytelling and this campaign is the best example integrating science, design, technology and creativity.”

Key Campaign Highlights

About Sebamed

Sebamed Products are marketed in India by USV Private Limited. USV Private Limited is a leading pharmaceutical player with over six decades of impeccable legacy driven by its Credo values and commands leadership positions in diabetes and cardiac therapeutic segments in India.

From India, For India: EVM Unveils Locally Storage Solutions Made in India Ram & SSD’s

Hundia Info Solutions Pvt. Ltd, a Mumbai-based leading vendor of computing and mobility products and the brand owners of EVM, one of the leaders in IT Storage Solutions, proudly announces the launch of India’s first Made-in-India storage products, including SSDs, RAM, and other cutting-edge solutions. This launch marks a historic milestone as EVM becomes the first Indian brand to introduce locally developed and manufactured, Made in India storage solutions.

From India, For India: EVM Unveils Locally Storage Solutions Made in India Ram & SSDs

Owned by Hundia Info Solutions Pvt. Ltd., EVM has solidified its position as the No. 1 Indian brand in the IT storage solutions space, achieving the remarkable milestone of over 25 crore products. With this launch, EVM takes a giant leap toward strengthening India’s technological self-reliance while empowering local innovation. For locally made storage solutions, EVM to initial start with range of SATA and NVMe SSDs, along with DDR4 and DDR5 RAM modules, designed to cater to the needs of both everyday consumers and industry professionals & adding more products going forward.

“This is more than a product launch; it’s a declaration of India’s capability in the global tech arena. EVM plans to build on this momentum by expanding our product portfolio in the near future, introducing additional locally manufactured storage solutions,” said Kunal Hundia, Managing Director of EVM India. “EVM has always been about empowering Indian consumers. These Made-in-India storage solutions are a validation to what Indian innovation can achieve. As an Indian brand, we are proud to introduce high-quality storage solutions tailored to Indian needs with similar quality as of other international brands.”

Beyond innovation, EVM remains steadfast in its commitment to giving back to society. For every product sold, EVM donates Rs. 10 to children’s cancer initiatives. “Our business isn’t just about selling products; it’s about making a difference,” added Vishal Hundia, CEO EVM India. “Through our ‘Buy One Give Ten’ initiative, we are honored to contribute to the fight against childhood cancer while building a stronger, self-reliant India.”

EVM’s Made-in-India products are designed to deliver exceptional durability, reliability, and performance, meeting international standards at competitive prices. These solutions come with industry-leading warranties ranging from 5 to 10 years, ensuring long-term peace of mind for customers.

EVM has consistently led the charge in the Indian IT storage market. Recognized as the No. 1 Indian storage solutions brand, EVM offers unparalleled customer support through its extensive after-sales service network, which includes over 500 service centers across the country. The brand’s free pick-up and drop-off service ensures a seamless customer experience, reinforcing its promise of reliability and convenience.

With the launch of its Made-in-India storage solutions, EVM not only raises the bar for local manufacturing but also invites consumers to join its journey of innovation and empowerment.

About EVM (Hundia Infosolutions Pvt. Ltd.)

EVM, incorporated in 2008, is one of India’s leading privately held company with strong presence in Consumer Durables, IT and Mobile Accessories. Envisioned 15 years ago, the company was started with a vision to improve the lives of people by giving them easy access to latest technology and smart value products. EVM is a ‘Made In India’ consumer electronic brand which focuses on consumer’s needs and provides value for money products. EVM brand already exists in the India market (B2B) and has a strong distribution channel across the country. The company has more than 500+ centers.

Metrix to bring together Industry Leaders to Discuss Growth Opportunities of Rs 3.50 lakh Cr. Market for Home Products

The rapid pace of urbanization and increasing household incomes are paving the way for significant opportunities in the home products sector, including home appliances, electrical systems, lighting solutions, modular kitchens, and paints. In light of this promising landscape, Metrix Research & Analytics, a frontrunner in retail analytics and insights, is set to host a National Industry Conclave on Tuesday, December 3, 2024. This meeting will see industry leaders share strategic insights and explore avenues for growth under the theme “Identifying Growth Opportunities for Home Products“.

Metrix Home Products Industry Conclave

The Home Products industry is actively exploring growth opportunities and ways of adapting to evolving market trends and consumer behavior. With India’s average per capita disposable income growing by 13% in FY23, even more consumers are now doing up their home interiors and purchasing high-quality appliances. Ejaz Hoda, Director & CEO of Metrix Research & Analytics, highlighted the importance of industry collaboration, saying, “Today’s Home Products market is at a crucial juncture. The sector is ripe for continued growth, but to fully realize its potential, it’s vital for key players to recognize paradigm shifts and adapt to emerging market realities.”

With the emergence of significant trends related to increasing proportion of working couples, food delivery and spread of quick commerce, higher consciousness about sustainability and widespread adoption of technology are transforming the expectation from home products. This industry is poised for even higher levels of innovation and growth. Metrix Research & Analytics is playing a critical role in this transformation by equipping businesses with knowledge of consumer trends and data-driven solutions that enable smarter decision-making and sustained growth. Dinesh Aggarwal, an industry veteran and formerly CEO, RR Kabel Ltd and erstwhile Joint Managing Director, Panasonic Life Solutions, said, “Metrix Research & Analytics is a reliable partner for businesses and has been offering a deep understanding of retail markets and access to proprietary datasets for 20 years. It empowers companies to navigate complexities and seize opportunities with confidence.”

Highlighting the industry’s evolution, Biswabaran Chakrabarti, President, Business Operations & Advisory at Metrix Research & Analytics, said, “We stand at a critical moment where technology and sustainability intersect. We see this as an exceptional opportunity to discuss with industry players, address challenges, and deliberate on solutions that align with the values of today’s eco-conscious consumers.”

The Industry Conclave promises an engaging lineup of keynote addresses, panel discussions, and interactive sessions, featuring prominent thought leaders and experts from the home products domain. These discussions aim to equip attendees with actionable insights to address industry challenges and leverage emerging opportunities.

Positioned as a landmark event for home products, the conclave is designed to foster collaboration, encourage knowledge sharing, and inspire stakeholders to explore forward-thinking business models and strategies for a sustainable and dynamic future.

About Metrix Research & Analytics

Metrix is a leading retail market analytics company in India, with cutting edge expertise in retail measurement services, technology enabled shopper research and advanced analytics. They are working closely with leaders in diverse markets, helping them navigate the rapidly evolving retail market landscape with sound market intelligence and insights.

The company’s MARKET PULSE Retail Measurement services is a pioneer in the domain of multi-channel products such as LED lighting, building electricals, small home appliances and stationery. The company has recently launched the largest retail research for the decorative paints market which covers 660+ towns in India.

Website: www.metrixra.com.