Trident Group successfully showcased its latest innovations at its New York office during March 23–27, Market Week 2026, presenting a forward-looking portfolio under the theme A Brighter Way Forward.

Thoughtfully curated bed & bath linens by Trident Group, blending responsible innovation and modern living, showcased at NY Market Week 2026

The showcase highlighted Trident’s commitment to purposeful design, enduring comfort, and modern living. Visitors experienced an extensive and thoughtfully curated range of bedding, towels, and bathrobes, each reflecting the company’s focus on quality, sustainability, and contemporary lifestyles.

A standout of the exhibit was the introduction of next‑generation plant‑based fabrications, including eucalyptus, bamboo and lyocell-derived materials, underscoring Trident’s leadership in sustainable fibre technologies. These innovative fabrics demonstrated enhanced softness, breathability, and reduced environmental footprint.

The collection also placed special emphasis on beauty and wellness, showcasing textiles enriched with advanced skincare finishes to elevate everyday comfort. Strengthening its luxury segment, Trident unveiled premium offerings crafted from Pima, Supima, and Giza cotton, which drew strong interest from global buyers.

Recognizing emerging lifestyle trends, a dedicated product line was featured for the rapidly expanding Airbnb and short‑stay market, offering versatile and durable essentials for modern hosts. Additional attractions included melange and washed ranges, vibrant kids’ collections, and curated holiday assortments, all receiving enthusiastic appreciation from attending buyers and partners.

Trident Group emphasized that A Brighter Way Forward reflects its strategic focus on sustainability, well‑being, and delivering excellence in everyday living.

About Trident Group

Trident Limited is the flagship company of Trident Group, an Indian business conglomerate and global player. Headquartered in Ludhiana, Punjab, Trident Limited is a vertically integrated textile (Yarn, Bath & Bed Linen) Paper (Wheat Straw-based) and Chemical manufacturer. Trident’s yarn, bath & bed linen, and paper businesses have earned global recognition and are delighting millions of customers across India and the world. Trident is one of the largest players in home textiles in India. Supplying national, captive, and retailer-owned brands; the organization is highly decorated with awards from its customers, vendors, and various government entities in recognition of advancing the highest standards in product quality, social responsibility, and environmental stewardship. The company operates in three major business segments: Textile (Yarn, Bath & Bed Linen) Paper (Wheat Straw-based) and Chemical, with its manufacturing facilities in Punjab and Madhya Pradesh.

For more information please visit us at: www.tridentindia.com.

Bhumika Realty, one of North India’s leading real estate developers, has announced the onboarding of Rohit Sharma, former captain of the Indian Cricket Team, along with Ritika Sajdeh, as its official brand ambassadors.

Bhumika Realty Announces Strategic Association with Rohit Sharma & Ritika Sajdeh as Brand Ambassadors

The association is aligned with the company’s focus on strengthening brand credibility and expanding its presence across North India’s key real estate markets. It reflects Bhumika Realty’s approach to engaging with a wider audience while continuing to position itself as a developer driven by design precision, quality craftsmanship, and global standards – delivering a refined and elevated experience for its stakeholders.

Rohit Sharma, widely known as the ‘Hitman’, brings with him a strong legacy of performance, consistency and leadership, while Ritika Sajdeh adds depth to the partnership with her understanding of brand building and consumer engagement.

“We are delighted to welcome Rohit Sharma and Ritika Sajdeh to the Bhumika Realty family. This association reflects the direction in which we are taking the brand as we scale our operations across key markets. The alignment of discipline, consistency, and long-term focus resonates strongly with our brand philosophy. Our emphasis remains on structured growth, strong fundamentals, and delivering with precision as we strengthen our presence across regions,” said Uddhav Poddar, CMD, Bhumika Group.

“For us, it’s always about consistency, discipline, and contributing to a larger vision. We are pleased to associate with Bhumika Realty; the company’s strong leadership vision and focus on execution make this collaboration both meaningful and well-aligned,” – Rohit Sharma & Ritika Sajdeh.

The development comes as Bhumika Realty continues to advance its growth trajectory across key markets. As part of its next phase, Bhumika Realty is strategically intensifying its presence in the NCR region, backed by substantial land acquisitions. This underscores a focused and long-term vision to scale its footprint across Delhi-NCR through thoughtfully planned developments.

The company has successfully delivered and is currently operating Urban Square Mall, Udaipur’s largest mall anchored by a premium hotel chain, and is progressing with developments including a mixed land use project in Faridabad, a commercial project in Gurugram, and upcoming integrated township plans across Faridabad, Sonipat, Meerut, and Vrindavan.

In addition to its core real estate developments, Bhumika Realty is actively expanding into transit-oriented infrastructure, including development opportunities at DMRC Metro Stations, as well as hospitality assets such as hotels at key strategic locations – further strengthening its diversified growth strategy and long-term value creation approach.

SixthFactor, a global insights consultancy headquartered in Dubai, UAE, with offices in India, Saudi Arabia, Singapore, and the United States, has launched BrandIQ globally, an AI-powered brand health intelligence platform that monitors how brands are perceived and experienced across digital channels in real time.

BrandIQ: AI-Powered, Forward-looking Brand Intelligence

What is BrandIQ?
BrandIQ is an always-on brand intelligence platform developed by TheSixth.AI, SixthFactor’s proprietary AI analytics division. It continuously monitors and analyses digital brand signals across four interconnected dimensions to deliver a unified, live, real-time view of brand awareness, perception, trust, and advocacy, replacing the rearview mirror of periodic surveys with forward-looking intelligence.

• AI & LLM Visibility: How a brand is represented in AI-generated responses across large language models including ChatGPT, Google Gemini, and Perplexity

• Search Performance: How a brand surfaces, ranks, and competes in organic and paid search environments

• Social Narrative: How brand-related conversations form and travel across social platforms

• Consumer Reviews & Validation: How consumer sentiment and trust signals play out through public reviews and ratings

Today’s consumer spends 6–7 hours online daily (Telefonica, 2025), searching, reviewing, comparing, and reacting publicly. Before they buy, they sense-check. Before they trust, they search. What looks like everyday digital behaviour is in reality live brand experience, playing out continuously, at scale, largely outside the view of traditional brand tracking. BrandIQ is built to change that.

Developed by TheSixth.AI, SixthFactor’s proprietary AI-led insights division, BrandIQ has been launched globally, with its India debut marking a major expansion of the platform’s footprint, bringing always-on brand intelligence to India, home to nearly 1.02 billion internet users and one of the world’s fastest-growing digital consumer markets (Reuters, Jan 2026).

BrandIQ’s methodology is AI-powered, human-led, and research-grade with analytical models and correlative data analysis. Advanced AI models process the scale and complexity of digital signals. Human expertise interprets them, delivering structured intelligence that can be acted upon, not just observed. Each engagement is bespoke, built around a brand’s specific category, competitive context, and strategic questions. Crucially, BrandIQ is one of the few brand intelligence platforms to include Generative AI Visibility as a core tracking dimension, monitoring how brands appear in responses generated by large language models such as ChatGPT, Google Gemini, and Perplexity, a channel that now influences consumer decisions before a traditional search even takes place.

Himanshu Vashishtha, Founder and Global CEO, SixthFactor, said, “Brands today are navigating a digital ecosystem that is more complex, faster moving, and more consequential than anything traditional tracking was built for. BrandIQ is our answer to that. It gives our partners a complete, real-time view of their digital brand health, so that every brand decision starts from the clearest, most current picture of where they stand.”

Diptanshu Ray, Managing Director, SixthFactor India, stated, “India is one of the most digitally active consumer markets in the world, and the signals that shape brand perception here are richer, faster, and more complex than ever before. Brand decisions today need to be informed by what consumers are searching, saying, and experiencing in real time. BrandIQ makes that possible, delivering structured, decision-ready intelligence that turns digital signals into genuine competitive advantage.”

Faisal Khan, Managing Director, TheSixth.AI, added, “Most AI tools today are built to listen. BrandIQ is built to understand. The AI models powering this solution handle the complexity and scale. The structured analytical framework and correlation modelling applied on top of that make it research-grade. And human judgment ensures the intelligence is real.”

Frequently Asked Questions
Q: What is BrandIQ?
BrandIQ is an AI-powered brand health intelligence platform by SixthFactor that tracks digital brand signals in real time across AI/LLM environments, search, social media, and consumer reviews.
Q: Who is BrandIQ designed for?
BrandIQ is built for brand managers, CMOs, and insights teams at mid-to-large organisations seeking always-on visibility into how their brand is perceived and experienced across digital channels.
Q: How is BrandIQ different from traditional brand tracking?
Traditional brand tracking relies on periodic consumer surveys, which provide a retrospective snapshot. BrandIQ delivers continuous, real-time intelligence across live digital signals, including AI-generated brand mentions, a channel not captured by any legacy tracking methodology.
Q: In which markets is BrandIQ currently available?
BrandIQ is now live for clients across global markets.

About SixthFactor 
SixthFactor is an insights consultancy, powered by Behavioural Sciences, Artificial Intelligence and Design Thinking, that gives organizations clarity, predictability and profitability at every step of their growth journey. Founded in 2012 and home to the Middle East’s first Neuro Lab, the firm is headquartered in Dubai, with offices in Saudi Arabia, India, Singapore, and the United States. SixthFactor deploys a full spectrum of qualitative, quantitative, and advanced research methodologies including neuromarketing, AI analytics (TheSixth.AI), ethnographic research and Design Thinking sprints along with proprietary Behavioural Economics frameworks, translating insight into commercial action. Clients include HSBC, Visa, IKEA, Amazon, Google, Microsoft, Samsung, Nestlé, Flipkart, ITC, Birla White, Asian Paints, Emami, Tata Consumer Products, Dabur and other global and regional leaders. 

Website : www.sixthfactor.in ; www.thesixth.ai.
LinkedIn : www.linkedin.com/company/sixthfactor-consulting
Business Contact for Queries or to book a BrandIQ demo : Arjun Urs | arjun.urs@sixthfactor.com.

BHIVE, Bengaluru’s largest and most loved coworking brand, has announced its entry into North Bengaluru with a sign-up at Phoenix Asia Towers, Hebbal. Built on a campus-first model, over 80% of BHIVE’s total seats are housed within large, amenity-rich campuses that bring together workspace, community, and experience at scale. Today, BHIVE powers a network of over 25,000 professionals and stands as the second-largest managed workspace provider for enterprises. With an already widespread portfolio across Bengaluru, this expansion into North Bengaluru, located within the landmark development by The Phoenix Mills Limited next to the iconic Mall of Asia, also marks BHIVE’s first collaboration with the developer.
 

BHIVE expands into North Bengaluru: A premium 2,600-seat workspace spanning 1.4 lakh sq ft at Phoenix Asia Towers
 

BHIVE is actively scaling its campus-led model, with plans to add 1 million sq. ft. of new capacity in 2026, which involves an overall investment of approx. Rs. 250-300 crore. The company is also targeting strong revenue growth this year, driven by expansion across key micro-markets.
 

“The response to BHIVE’s campus model has been exceptionally strong. Our customers truly value the experience of working in campus-style environments, and we’re seeing clear, growing demand for more such developments across Bengaluru. In line with this, we are actively expanding our campus footprint, with close to 1 million sq. ft. of new capacity being added in 2026 alone. Phoenix Asia Towers in Hebbal is the first of these new sign-ups, and I’m particularly excited about this launch. It’s an outstanding property and a perfect milestone as we enter the North Bengaluru market,” Shesh Rao Paplikar, Founder & CEO, BHIVE Workspace.
 

This launch marks the debut of BHIVE Platinum Plus in Bengaluru. Platinum Plus is BHIVE’s highest category of workspace, defined by premium design, elevated hospitality, and a distinctly experience-led approach to work. The newly launched centre, BHIVE Platinum Plus, Phoenix Asia Towers Hebbal, sets a new benchmark for the brand in the city, spanning approximately 1.4 lakh sq. ft. with a capacity of over 2,600 professionals. A defining aspect of this launch is its location within a U.S. Green Building Council (USGBC) Platinum Plus certified property. This certification is the highest level awarded for commercial buildings. It reflects adherence to the most rigorous global standards of sustainability and reinforcing BHIVE’s commitment to leasing future-ready infrastructure. Designed to deliver a more refined and elevated work experience, the space brings together thoughtful design, comfort, and functionality in a seamless environment, positioned within one of North Bengaluru’s most dynamic and well-connected business ecosystems.
 

“We are delighted to welcome BHIVE to Phoenix Asia Towers. Our development brings together next-generation office spaces, the iconic Great Hall, and the Mall of Asia’s premium retail and F&B ecosystem. Together, this creates a well-rounded environment for modern workplaces and their talent. BHIVE’s vision for world-class office environments aligns closely with our commitment to delivering best-in-class developments, and we are confident this partnership will set new benchmarks for workplace experiences,” Vithal Suryavanshi, CEO – Commercial Real Estate, The Phoenix Mills Limited.
 

The development also features The Great Hall, a central, experience-led space that brings together business, community, and lifestyle. Designed to offer lounges, cafes, meeting rooms, event spaces, fitness centre, and more, The Great Hall enhances interaction, collaboration, and everyday comfort within the campus environment.
 

BHIVE Platinum Plus, Phoenix Asia Towers Hebbal will soon offer a mix of coworking spaces, private cabins, customizable managed offices, and enterprise suites. With the launch, businesses can begin booking their office spaces and be among the first to access the workspace as it becomes fully operational.
 

With a growing portfolio across Bengaluru and Mumbai, BHIVE continues to scale its presence while strengthening its positioning as a campus-led workspace brand. The launch at Phoenix Asia Towers marks not just a geographic expansion into North Bengaluru, but a continued focus on building workspaces that combine scale, community, and experience.

VinFast has officially opened bookings for the VF MPV 7, a premium seven-seater electric MPV designed for Indian customers. With its spacious interior, smart technology, and strong practicality, this third VinFast model in the market is expected to fully meet everyday mobility needs with outstanding value proposition. It also reaffirms the company’s long-term commitment to developing a comprehensive green mobility ecosystem in India, delivering smart, modern, and sustainable transport solutions for every household.

VinFast officially opened bookings for the VF MPV 7, a premium seven-seater electric MPV designed for Indian customers

From April 2, 2026 VinFast will accept booking for the VF MPV 7 through its official website at vinfastauto.in and its current network of 50 authorized dealerships nationwide, with a booking amount of INR 21,000. The official launch and price announcement of VF MPV 7 will be on April 15, 2026.

As one of VinFast’s latest models, the VF MPV 7 is developed based on the signature ‘golden ratio’ proportions of MPV design, with its wheels pushed toward the corners to maximize cabin space.

With dimensions of 4,740 x 1,872 x 1,734 mm and a wheelbase of 2,840 mm, the VF MPV 7 offers a spacious cabin in both width and length. It is optimized for a seven-seat configuration, ensuring consistent comfort across all three rows, making it particularly suitable for larger families.

Its R19 alloy wheels, gives the vehicle a strong presence that suits family use while maintaining a sporty character.

The VF MPV 7 is equipped with 60.13 kWh battery which enables a driving range of 500+ kms on a full charge. Its advanced fast charging technology allows the battery to charge from 10 percent to 70 percent in approximately 30 minutes, enhancing convenience in real world conditions.

Mr. Tapan Ghosh, CEO of VinFast India, said, “The VF MPV 7 marks another step forward in VinFast’s efforts to win over Indian consumers with modern, practical, and accessible electric mobility solutions. We believe this model will help redefine standards in its segment and become an ideal choice for families seeking a clean mobility solution that meets everyday practicality.”

InPrior to the VF MPV 7, in September 2025, VinFast launched its two premium electric-SUVs, the VF 6 and VF 7, both of which received multiple prestigious industry awards. Alongside expanding its product line-up, the company continues to strengthen other pillars of its comprehensive EV ecosystem through an expanding showroom and aftersales network, as well as partnerships with local financial institutions. It has also extended Industry Best Product Warranty and introduced customer-centric support policies such as the value assured program, trade-in programs for switching from gasoline vehicles to electric vehicles, and free charging within the V-Green network until March 31, 2029, creating optimal conditions for customers to transition to electric mobility.

About VinFast

VinFast (NASDAQ: VFS), a subsidiary of Vingroup JSC, one of Vietnam’s largest conglomerates, is a pure-play electric vehicle manufacturer with the mission of making electric mobility more accessible to everyone. VinFast’s current product portfolio includes a wide range of electric SUVs, electric motorcycles, electric bicycles, and electric buses.

VinFast is entering its next phase of growth by rapidly expanding its global distribution and dealer network while strengthening manufacturing capabilities, with a focus on key markets in North America, Europe, the Middle East, and Asia.

Learn more at: vinfastauto.in 

The Indo-French Chamber of Commerce and Industry (IFCCI), in collaboration with Embassy of France in India, Business France, CCEF (French Foreign Trade Advisers), La French Tech India, and Team France Export, proudly hosted the 8^th Edition of the Indo-French Business Awards (IFBA) 2026 and the Grand Prix VIE Awards on 1^st April 2026 at the Embassy of France in New Delhi.

Indo-French Business Awards 2026 spotlight Indo-French innovation, excellence, and strategic collaboration

Held under the esteemed patronage of H.E. Mr Thierry Mathou, Ambassador of France to India, the evening honoured excellence across key sectors, including innovation, energy, healthcare, food and beverage, luxury, manufacturing, digital transformation, and sustainability.

Bringing together over 150 senior industry leaders, CEOs, CXOs, diplomats, and senior business executives, the event celebrated the shared vision, growth, and collaborative spirit that continue to define the Indo-French business landscape.

This year witnessed over 95 nominations from across India and France, with the highest participation in the ‘French Group of the Year’ category, showcasing the growing depth of Indo-French economic engagement and the increasing momentum of cross-partnerships between the two countries.

Speaking at the event, H.E. Mr Thierry Mathou, Ambassador of France to India, remarked, “At a time when innovation is becoming the cornerstone of sustainable growth, it is encouraging to see companies and business leaders from both countries driving meaningful progress across sectors. As we celebrate the India-France Year of Innovation 2026, these achievements reflect our shared ambition to deepen collaboration in technology, industry, and sustainable development.”

Ms Payal S. Kanwar, Director General of IFCCI, added, “These awards celebrate not only excellence, but also the growing strength of Indo-French synergies. Over the past eight years, the Indo-French Business Awards have evolved into a premier platform for recognising excellence in Indo-French cooperation and honouring the outstanding achievements of French and Indian companies and individuals. These collaborations are poised to deepen further, driving new breakthroughs and strengthening industrial partnerships across sectors.”

Winners of Indo-French Business Awards 2026 are as follows:

1. French Group of the Year –  Air Liquide India Pvt. Ltd.

2. Indo-French Innovation Partnership of the Year – ENGIE India Pvt. Ltd.

3. Entrepreneur of the Year – Monique Patisserie LLP

4. SME of the Year – Nutrivita Foods Private Limited

5. Jury Special – Schneider Electric India

6. Choose France – Best Indian Investment in France – Tata Consultancy Services (TCS)

7. La French Tech India – H Company

8. Personality of the Year – Leena Nair CBE, Global Chief Executive Officer, Chanel

9. CSR Project of the Year – STMicroelectronics Foundation India (Project: Digital Unify)

Winners of Grand Prix VIE Awards 2026 are as follows:

Organised by Business France, these awards honour outstanding young professionals working in India through the Volontariat International en Entreprise (VIE) programme.

1. Prix du Leadership “Chalo, Let’s Go !” – Alice Robichet, V.I.E at Santos

2. Prix France–India Bridge – Léo Castaing, V.I.E at Thales

3. Grand Prix V.I.E/ V.I.A Inde – Jugaad ~ Innovation – Clara Feuvrier, V.I.E at MBDA

These recognitions further reinforce IFCCI’s role as a catalyst for bilateral collaboration and a promoter of excellence in Indo-French business development.

The 2026 edition holds particular significance as it aligns with the ongoing India-France Year of Innovation 2026, a landmark initiative dedicated to deepening bilateral cooperation in science, technology, innovation, and transformative industries.

At the recently concluded AI Impact Summit hosted by India in February 2026, Prime Minister Narendra Modi and President Emmanuel Macron reaffirmed the immense potential for collaboration between India and France in the field of innovation, further strengthening the foundation for future partnerships and joint breakthroughs.

About the Indo-French Chamber of Commerce & Industry (IFCCI)

The Indo-French Chamber of Commerce & Industry (IFCCI) is the most active bilateral chamber promoting economic and commercial relations between India and France since 1977. Representing over 800 member companies and a strong network of institutional partners and industry stakeholders, IFCCI plays a pivotal role in fostering trade, investment, innovation, and strategic partnerships across sectors.

Visit: www.ifcci.org.in.