Bharat Petroleum Corporation Limited (BPCL), a Fortune Global 500 company, and one of India’s leading oil and gas companies, through its lubricants brand MAK Lubricants, has launched a nationwide integrated radio campaign through its lubricants brand, MAK Lubricants, to honour the invaluable contributions of automobile mechanics. Themed “Thank you, Mechanics – for Safe and Smooth Journeys,” the initiative reflects BPCL’s commitment to recognising the unsung heroes who keep India moving and ensure road safety for millions of commuters every day.

BPCL’s MAK Lubricants celebrates mechanic community with nationwide radio campaign

Spanning across 116 cities over 30 days, the campaign will air more than 18,000 radio spots across 13 leading stations, delivering over 16 lakh seconds of airtime. MAK Lubricants’ brand ambassador, cricketing legend Rahul Dravid, will feature in specially created audio jingles in 13 languages. Additionally, innovative RJ mentions during popular radio segments such as time checks and traffic updates will further extend the outreach.

Mr. S. Kannan, Business Head (Lubes), BPCL said, “As Bharat Petroleum celebrates its 50th year of foundation, MAK Lubricants is proud to dedicate this campaign to the mechanic community, whose relentless efforts keep India moving. This unique integrated campaign not only expresses our gratitude but also strengthens our bond with them by acknowledging the crucial role they play in ensuring safe and smooth journeys for everyone.”

A key highlight of the campaign is its interactive approach with the mechanic community. Over 1,000 mechanics will share their experiences, tips, and insights through radio interviews, while RJs will travel to more than 200 transport hubs for live, on-air interactions.

In addition, over 5,000 mechanics will be invited to radio stations for meet-and-greet sessions, and more than 200 RJ reels will be created for social media cross-promotion, ensuring widespread visibility and participation. Complementing the on-air activities, below-the-line activations will further deepen connect and pride within the mechanic fraternity, making the campaign truly memorable.

With its multi-format outreach and community-driven approach, this campaign reinforces BPCL’s ethos of trust, reliability, and inclusivity, while honouring the contributions of mechanics across the nation.

About Bharat Petroleum Corporation Ltd. (BPCL)

Fortune Global 500 Company, Bharat Petroleum is the second largest Indian Oil Marketing Company and one of the integrated energy companies in India, engaged in refining of crude oil and marketing of petroleum products, with presence in the upstream and downstream sectors of the oil and gas industry. The company attained the coveted Maharatna status, joining the club of companies having greater operational & financial autonomy.

Bharat Petroleum’s Refineries at Mumbai, Kochi and Bina have a combined refining capacity of around 35.3 MMTPA. Its marketing infrastructure includes a network of installations, depots, fuel stations, aviation service stations and LPG distributors. Its distribution network comprises over 23,500+ Fuel Stations, over 6,200+ LPG distributorships, 500+ Lubes distributorships, 80 POL storage locations, 54 LPG Bottling Plants, 79 Aviation Service Stations, 5 Lube blending plants and 5 cross-country pipelines.

Bharat Petroleum is integrating its strategy, investments, environmental and social ambitions to move towards a sustainable planet. The company has Electric vehicle charging stations at 6500+ Fuel Stations.

With a focus on sustainable solutions, the company is developing an ecosystem and a road-map to become a Net Zero Energy Company by 2040, in Scope 1 and Scope 2 emissions. Bharat Petroleum has been partnering communities by supporting several initiatives connected primarily in the areas of education, water conservation, skill development, health, community development, capacity building and employee volunteering. With ‘Energising Lives’ as its core purpose, Bharat Petroleum’s vision is to be an admired global energy company leveraging talent, innovation & technology.

About MAK Lubricants

MAK Lubricants, a flagship global brand of Bharat Petroleum Corporation Limited (BPCL), commands an enviable presence in the automobile and industrial lubricant sector in India, with a growing footprint in overseas markets. With 400+ grades, MAK Lubricants provides top-notch solutions for a wide spectrum of applications.

Bhumika Realty, leading NCR real estate player, gets recognition at the 17th Realty+ Conclave & Excellence Awards – North 2025, held at The Leela Ambience Gurugram Hotel & Residences.

From Emerging Developer to Fastest-Growing Brand: Bhumika Realty Shines with Dual Honours at Realty+ Awards 2025

The Group was honored with two prestigious awards, reflecting its commitment to growth, innovation, and excellence in the real estate sector: Fastest Growing Realty Brand of the Year, received by Mr. Amitav Sinha, President – Sales & CRM, and Mr. Yogesh Thakur, President – Marketing, and Emerging Developer of the Year, awarded to Mr. Vikas Verma, President – Sales & CRM and Mr. Yogesh Thakur. These accolades further reinforce Bhumika Group’s dedication to redefining India’s real estate landscape through customer-centric, design-led, and future-ready developments.

The event brought together the stalwarts, innovators, and disruptors of the real estate industry. Bhumika Group’s leadership made an impactful presence with Mr Uddhav Poddar, Managing Director, contributing as a speaker on the thought-provoking panel discussion “Delhi-NCR 3.0: Reimagining the Capital Region for the Next Decade.” His insights on infrastructure-led growth and the evolving aspirations of NCR residents resonated strongly with the audience.

Uddhav Poddar, CMD, Bhumika Group, said, “We are truly humbled to be recognized with these prestigious awards at the Realty+ Conclave 2025. For us, this recognition is not just about growth numbers, but about the trust our customers place in us and the responsibility we carry to deliver on that promise. Real estate is ultimately about creating communities where people feel proud to belong, and these honors reaffirm our journey of building future-ready spaces that reflect aspirations and redefine the way people experience real estate.”

Siddharth Katyal, CEO, Bhumika Realty, said, “These awards reflect the evolution of real estate itself. The industry is moving from being product-driven to experience-led, where sustainability, technology, and lifestyle aspirations converge. At Bhumika Group, we see ourselves as enablers of this change, creating environments that resonate with how people will live, work, and connect in the future. This honor motivates us to think bigger, design smarter, and set new benchmarks that not only meet today’s needs but anticipate tomorrow’s possibilities.”

The 17th Realty+ Conclave & Excellence Awards was a collective call for innovation, resilience, and visionary leadership in real estate. With these dual wins, Bhumika Realty has further cemented its position as one of the most dynamic and trusted real estate players in North India.

DigiComm Marketing Services LLP (DigiComm) has been awarded the prestigious title of ‘Digital Marketing Agency of the Year’ at the 17th Realty+ Conclave & Excellence Awards 2025 – NORTH, held at The Leela Ambience, Gurugram. The award is among India’s most respected industry recognitions, spotlighting leadership, innovation, design, technology, and marketing excellence across the real estate and allied sectors.

DigiComm, the Digital Venture of ICCPL Group, Wins Digital Marketing Agency of the Year

DigiComm, the digital marketing arm of ICCPL Group, has established a strong reputation since its inception in 2017 by providing comprehensive digital marketing solutions, including SEO, SMO, and content marketing, as well as ORM, Lead Generation, and Website Development. Its diverse clientele spans through real estate, Hospitality, E-commerce, Education, and Automobile Sector, making it one of India’s most dynamic digital-first agencies in India. The recognition underscores DigiComm’s role in shaping brand narratives in an evolving digital ecosystem.

Commenting on the win, Dushyant Sinha, Founder of DigiComm Marketing Services LLP, said, “This win reaffirms our position as a leading communications and marketing agency in the country today. We have always been a leading and one of the most reputed PR firms since our inception as ICCPL group in 2011, and when we ventured into the digital marketing space with DigiComm in 2017, our vision was to provide a platform to communicate with a larger audience and help ease the transformation of communications from offline to online! Today, we can proudly say that through our multiple divisions under our communications platform, we are able to service our clients better and meet their expectations more efficiently.”

Shrey Gupta, Associate Director, Digicomm Marketing Services LLP, added, “This award is very special for us at Digicomm because it validates the belief we started with, that digital marketing has to be more than just promotions, it has to create real impact for clients. Over the years, we’ve endeavoured to combine creativity with strategy, creating digital solutions that are both innovative and results-driven. We see this recognition as a team win, because it’s our passion and consistency that have brought us here. It also motivates us to keep evolving with the industry and stay ahead of the curve for our clients.”

This recognition marks a defining moment in DigiComm’s journey, reinforcing its position as one of India’s leading digital-first agencies. With a clear focus on innovation, creativity, and measurable outcomes, the company is committed to scaling new heights and setting benchmarks in digital marketing excellence.

About DigiComm
Founded in 2017, DigiComm is the digital wing of ICCPL. It offers end-to-end digital marketing solutions (SEO, SMO, ORM, Content Marketing, Lead Generation, Website Development and much more) for multiple sectors, including real estate, hospitality, e-commerce, education, and automobile. Over the past eight years, DigiComm has served more than 250 clients and executed over 150 successful campaigns. Its mission is to deliver transformative digital solutions that enhance reach, visibility, brand recognition, and conversions. It was also awarded the Best Digital Marketing Agency of the Year at The Corporate Titans Awards, held in Mumbai in 2022, and recognised as the Digital Marketing Company of the Year by Silicon India in 2020.

BPTP Ltd., one of NCR’s leading real estate developers founded by Kabul Chawla, has been honoured with two prestigious accolades at the 17th Realty+ Excellence Awards 2025 – North, highlighting its commitment to innovation, excellence, holistic, and customer-centric design.

BPTP wins dual honours at Realty+ Excellence Awards 2025 – North for Amstoria Verti-Greens and GAIA Residences

The company received the titles “Skyscrapers Project of the Year” and “Design Project of the Year” for its landmark residential projects, Amstoria Verti-Greens and GAIA Residences. These honours recognize the projects exceptional launch strategy and its distinctive, future-ready design, which sets new standards of contemporary urban living. The awards were received by Mr. Harinder Dhillon, National Sales Head, BPTP Limited and Mr. Varun Juneja, Sr. VP Architecture, BPTP Limited at an award ceremony held at The Leela Ambience, Gurgaon.

BPTP’s projects are recognized in the following categories

• ‘Skyscrapers Project of the Year‘- Amstoria Verti-Greens – Awarded for its signature high-rise vertical gardens and energy-efficient building technologies, Amstoria Verti Greens redefines the Gurgaon skyline while setting new sustainability standards in urban luxury. Amstoria Verti-Greens is thoughtfully planned with a blend of elegance and functionality, the project offers a truly elevated living experience with its expansive 1.75 lakh sq. ft. Club & Amenity Zones. The property features 15 Sky Gardens across five towers, providing residents with serene green spaces and breathtaking views. The project features an impressive array of state-of-the-art amenities designed to enhance the living experience.

• ‘Design Project of the Year‘ -GAIA Residences- Honoured for its future-first architecture, GAIA Residences is the first residential development on the Dwarka Expressway to feature glass and metal facade towers that enhance energy savings and reduce outside noise, providing residents with a more comfortable and sustainable living environment. The project is IGBC Platinum pre-certified, promoting eco-friendly living, and is built to Seismic Zone V standards for maximum safety. Amenities such as sky gardens with a yoga deck at 400 feet, a library lounge at 300 feet, and a co-working lounge at 200 feet offer residents opportunities for wellness, relaxation, and productivity.

Sunil Kumar Jha, Chief Design and Sustainability Officer, BPTP Limited, said, “This double recognition at the Realty+ Excellence Awards 2025 is a proud moment for all of us at BPTP. Both Amstoria Verti-Greens and GAIA Residences reflect our commitment to building spaces that are aesthetically inspiring, environmentally responsible, and future-ready. These awards show the trust our customers place in us and our vision of creating communities that enrich lives.”

Both Amstoria Verti-Greens and GAIA Residences projects on the Dwarka Expressway offer direct access to major business and shopping hubs in Gurugram and Delhi, reflecting BPTP’s vision to shape premier urban lifestyles. With Cyber City and Ambience Mall within a 25-minute drive, IGI Airport 30 minutes away, and key services like Delhi Public School and Sheetla Mata Devi Hospital just five minutes away, the projects exemplify BPTP’s commitment to delivering integrated living experiences. NH-8 provides additional connectivity to Noida, Greater Noida, Faridabad, Manesar, Sohna, and the New Diplomatic Enclave.

This recognition highlights BPTP’s dedication to creating projects, like Amstoria Verti-Greens and GAIA Residences that shape urban skylines and fulfil lifestyle aspirations across North India.

The Realty+ Excellence Awards 2025 brought together the best of North India’s real estate industry, celebrating design excellence, superior execution, and impactful market contributions. The edition featured thought leadership sessions, wide industry participation, and honoured innovators redefining residential, commercial, technology, and sustainability landscapes.

About BPTP
BPTP is one of India’s most trusted and leading real estate developers, with a strong presence in the Delhi-NCR region. Led by Chairman and MD Kabul Chawla, the company has delivered over 25,000 homes, as well as numerous landmark residential and commercial projects that blend cutting-edge design, modern architecture, and sustainable living solutions. Known for its innovative and customer-centric approach, BPTP continues to redefine urban luxury through future-first development, premium amenities, and a commitment to excellence, transparency, and elegant, efficient living.

India is at the cusp of developing and making products for the world, with quality that is of international standards, especially in the electronics and semiconductor industry, and MSMEs and startups have huge potential. It is not a distant ambition but a fast-emerging reality, but does India have the hunger to speed to reach out and achieve it

(L-R) Sunil Sinha, Founder & CEO, Ignite Excellence DMCC and Soumitra Bhattacharya, CEO & Director, IFQM at IFQM Symposium 2025

The IFQM second annual symposium brainstormed on the core issue of MSMEs challenges of adopting, practising, achieving and developing a quality culture and their immense potential to contribute to various industries, especially in IT (Artificial Intelligence), Pharma, Health, Education and Automobile. A galaxy of senior industry leaders explored the strengths, weaknesses, opportunities, and areas of engagement and improvement.

The broad questions that IFQM posed to the experts during the two days included: How does India ramp up to World Class Quality What is Total Quality What lessons for business are from the disciplines of fine arts What does it take to succeed globally in the electronics and semiconductor industry How can India improve access to quality healthcare and superior infrastructure Transforming the MSME sector through Quality, Innovation and Excellence. How to rise in the Pharma Value Chain. How does the learning from Quality plus Innovation in Design and Manufacturing help MSMEs face and manage their challenges Can a crisis act as a catalyst for National resurgence What actions are required to integrate the Academia – Industry ways of work

The sessions also examined the strategies to strengthen Indias global competitiveness across critical sectors, like advancing pharmaceuticals through innovative therapeutics and health sciences, scaling electronics and semiconductors, and expanding access to quality healthcare and infrastructure. Dr. Noriaki Kano emphasised that lasting innovation must be anchored in quality and continuous improvement. In a participative engagement through historical context, Dr Kano shared insights as a creator of a Quality Model. He informed that more training sessions on TQM will be undertaken for the MSMEs, including visits to the JUSE institute in Japan.

The biggest takeaways from the second annual IFQM Symposium 2025 focused on a central theme, “Quality & Innovation to Make India Globally Competitive.”

Mr Soumitra Bhattacharya, CEO & Director, IFQM, said “We just concluded the IFQM Symposium, which to my mind is a remarkable step forward from where we started. A confluence of all stakeholders, nearly 450 of them – from policy makers to Business leaders from organizations both large and small, Leaders from the Academia consisting of Deans and professors from reputed educational institutions, students representing the future talent and many others who have India up in their minds. We all have a unified intention to carve out a path for India to be globally competitive. IFQM is fast evolving as an Industry led-Nation first movement, gaining pace and momentum by the day. The Symposium urged organizations to invest in the future, adopt Quality as a strategy, and thereby create value that makes India an economic super power, a place it richly deserves to be. The Symposium has fueled ambition, promise and confidence for IFQM to grow multifold, atleast 5X in the following year, with newer platforms, programs and projects that integrate these stakeholders, by adopting Digital as a force multiplier.“

A unique session on the lessons industry and businesses can incorporate from the disciplines of Fine Arts highlighted the methods to develop empathy, excellence, ambition, collaboration, discipline, mentorship (guru), and sensitivity.

Commenting on the importance of investment by the industry, in the sectoral growth — Surinder Singh, Advisor, Technology India Semiconductor Mission ISM stated that the industry has a bigger role in innovation, quality and talent growth. Dr Devi Shetty, chairman and founder of Narayana Health, suggested that the way forward is for employers to push employees to have health insurance partly funded in India. That must happen with the organised and unorganised sectors. He said that India could become the first country in the world to dissociate health care from wealth and prove that the nations or familys wealth has nothing to do with the quality of health care its citizens will enjoy within the next decade.

The two-day symposium was attended by government leaders, global experts, industry champions, and academia to deliberate on an action agenda for positioning India as a trusted, world-class player in global value chains. IFQM is led by a Governing Council* consisting of top industry captains.

About IFQM
Instituted in the year 2023, IFQM is the Indian Federation for Quality Management that is committed to the promotion of transformative changes across Indian industries. It seeks to institutionalise a culture of quality that meets and exceeds global standards. It is about bringing in continuous improvements of both products and services, thereby elevating the perception about Brand India. Committed to the prosperity and quality of life of all, IFQM functions as a catalyst in making Indian businesses globally respected with cooperative trust, respect, empathy, and mutual sharing. Through its initiatives, IFQM supports Indias journey towards becoming a developed nation by 2047, with an emphasis on innovation, excellence, and stakeholder engagement across sectors.

*The IFQM Governing Council: • Mr. N. Chandrasekaran, Chairman, Tata Sons • Mr. Dilip Sanghvi, MD, Sun Pharmaceuticals • Ms. Kiran Mazumdar Shaw, Executive Chairperson, Biocon Biologics • Mr. TV Narendran, CEO & MD, Tata Steel Limited • Mr. K.N. Radhakrishnan, Director & CEO, TVS Motor Co • Dr. Randhir Thakur, CEO & MD, Tata Electronics Pvt. Ltd. • Mr. Salil Gupte, President, Boeing India & South Asia • Mr. SN Subrahmanyan, Chairman & MD, Larsen & Toubro • Mr. Venu Srinivasan, Chairman Emeritus, TVS Motor Co & Chairman, IFQM • Mr. Vivek Chaand Sehgal, Chairman and Co-Founder, Motherson Group.

IFQM on Web: https: ifqm.org.in
IFQM Events: events.ifqm.org.in
IFQM on social media: www.linkedin.com/company/ifqm

• 60-storey landmark tower spanning 1.5 million sq. ft. in Dubai Maritime City.

• Seafront living with panoramic Gulf views, fully furnished homes, 15 minutes from city centre.

• 40+ resort-style amenities, including infinity pools, wellness centres, outdoor cinemas, and more.

Danube Properties, one of the UAE’s most innovative and fast-growing private real estate developers, has announced the launch of its latest landmark development, Breez by Danube. Soaring 60 storeys high with a built-up area of nearly 1.5 million sq. ft., Breez is set to become the tallest residential tower in Dubai Maritime City, offering an unrivalled blend of seafront luxury, lifestyle, and value.

Breez by Danube

Located just 15 minutes from the city centre, Breez promises a new era of exclusive waterfront living where panoramic views of the Arabian Gulf meet contemporary design. Following the overwhelming response to Oceanz by Danube, Breez is the developer’s second flagship and fourth tower in Dubai Maritime City, reinforcing its ambition to transform the district into one of Dubai’s most prestigious lifestyle destinations.

Breez is designed to serve both discerning homeowners and investors seeking a rare opportunity to own prime waterfront property. With waterfront plots becoming increasingly limited, the tower is expected to deliver high ROI and strong long-term appreciation, making it as much an investment in luxury as it is in lifestyle.

Mr. Rizwan Sajan, Founder and Chairman of Danube Group, said, “At Danube, our mission has always been to seamlessly blend luxury with affordability. With Breez by Danube, we’re not just offering homes – we’re delivering a premium waterfront lifestyle with panoramic sea views in one of Dubai’s most prestigious destinations. Dubai has consistently witnessed some of the highest ROI and value appreciation in waterfront properties, and Breez takes this legacy further. Building on the success of Oceanz, Breez elevates our vision by combining an iconic location, an exceptional lifestyle, and unmatched investment potential. Supported by our signature 1% monthly payment plan, Breez empowers both homeowners and investors to achieve their dreams without compromise.”

The project will feature over 1,000 residences, ranging from chic studios and spacious 1-4 bedroom apartments to exclusive duplexes and signature Breez Penthouses, all thoughtfully oriented to capture unobstructed sea views. Each unit will come fully furnished with stylish interiors, offering a move-in-ready experience from day one.

True to Danube’s reputation for redefining modern living, Breez offers more than 40 premium resort-style amenities designed to elevate everyday life into an immersive experience. Residents will enjoy rooftop infinity pools with sweeping ocean horizons, world-class wellness and fitness centres, landscaped jogging tracks, outdoor cinemas, BBQ decks, lush green gardens, and dedicated play areas for children. Together, these spaces create an unmatched environment of leisure, health, and community.

As with its previous developments, Breez will also be available under Danube’s signature 1% monthly payment plan, making luxury waterfront living in Dubai more accessible and attainable for buyers and investors alike.

With Breez, Danube Properties once again demonstrates its commitment to delivering iconic projects that combine design, quality, and affordability – cementing its place as a leading name in Dubai’s real estate landscape.

Beyond its design and amenities, Breez’s strategic location in Dubai Maritime City adds to its appeal. Just 15 minutes away from Downtown Dubai, Dubai International Airport, and the city’s premier shopping, dining, and entertainment destinations.

With an anticipated completion date in July 2029, Breez underscores Danube’s hallmark reputation for innovation, affordability, and ahead-of-schedule delivery.

About Danube Group
Founded in 1993 by Rizwan Sajan, Danube Group is one of the Middle East’s most diversified conglomerates, with operations in building materials, real estate, hospitality, and home dcor. The Group records an annual turnover of over USD 2 billion and employs over 5,000 people from 44 nationalities.

SBI General Insurance, one of India’s leading general insurance companies, has launched an innovative, unique health tracking feature on its mobile app, marking a significant advancement in health and wellness promotion. This new feature leverages advanced biometric technology to provide users with easy access to important health metrics through simple face and finger scans. The initiative offers a seamless, contactless, and tech-enabled approach to proactive wellness, designed to support users in taking charge of their health and well-being in real time.

SBI General Insurance mobile app now offers face & finger-scan based health tracking, fostering proactive wellness and digital empowerment

The health tracking feature, developed in collaboration with CarePlix, enables users to access vital health metrics such as heart rate, respiration rate, blood pressure, BMI, body weight, stress levels, total body fat, body water and more. By simply scanning their face or finger, users can quickly gain a comprehensive understanding of their health, empowering them to make informed decisions about their wellness.

Utilizing CarePlix’s innovative remote photoplethysmography (rPPG) technology, this feature extracts health data from a simple video recording via the device’s camera or by fingerprint scanning, allowing users to monitor their health anytime, anywhere, without the need for physical sensors or needles.

Speaking about the launch, Shri Mohd. Arif Khan, Deputy Chief Executive Officer, SBI General Insurance, “This innovative health scanning feature is a major step towards offering accessible health insights beyond traditional insurance. It reflects our vision of a digitally empowered, health-conscious society, equipping individuals to actively manage their well-being. By integrating proactive wellness with ease, this feature positions us at the forefront of the health insurance sector, where innovation and convenience merge seamlessly with everyday life. The Company will continue to expand its technological capabilities to provide customers with advanced and user-friendly solutions.”

The new biometric health feature is available for existing and new customers. The app also offers 5% discounts on standard lab tests through partnered providers, providing further value to customers. The ease of use and instant accessibility of health metrics reflect SBI General Insurance’s dedication to fostering a digitally connected customer base and providing them with practical tools to stay healthy.

This launch marks a key milestone in SBI General Insurance’s digital journey, reinforcing its commitment to customer-centric innovation and value-added services beyond traditional insurance, aimed at building a healthier, more secure society.

Download the SBIG app now!

For Android: play.google.com/store/apps/detailsid=com.sbig.insurance
For iPhone: apps.apple.com/in/app/sbi-general-insurance/id1495616048

About SBI General Insurance
SBI General Insurance, one of the fastest-growing private general insurance firms, backed by the robust support of SBI, upholds a legacy of trust and security. We position ourselves as Indias most trusted general insurer amidst a dynamic landscape. Since our establishment in 2009, our expansion has been substantial, growing from 17 branches in 2011 to a nationwide presence in 146 branches. In FY 2024-25, SBI General Insurance reported a Gross Written Premium (GWP) of INR 14,140 crores, recording a YOY growth of 11.1%.

The company received numerous prestigious accolades, showcasing its excellence across various domains. Key honors include being named as the Domestic General Insurer of the Year – India and Claims Initiative of the Year – India at Insurance Asia Awards 2025 Singapore, Large General Insurance category at the Mint BFSI Summit & Awards, the 3rd InsureNext Awards 2024 for Best Claims Settlement, and India’s Best General Insurer of the Year at the 7th Insurance Conclave Awards. At the India Insurance Summit & Awards 2024, the company secured titles for General Insurance Company of the Year and Leading Implementer of Analytics Technology in Insurance. Additionally, it was honored as the Best BFSI Brand at the ET NOW Best BFSI Brands Conclave 2024 and included in BW BusinessWorld’s India’s Most Respected Companies. Certified as a Great Place to Work in 2024, the company also excelled at the ETBFSI Exceller Awards 2024 with recognition for Best Claims Management in Insurance and Best CSR Campaign of the Year, further highlighting its commitment to social responsibility and innovation.

With a team of over 9,000+ employees and our multi-distribution model covering Bancassurance, Agency, OEM, Broking, Retail Direct Channels, and Digital collaborations, we are committed to providing both Suraksha and Bharosa to all our consumers. Leveraging a vast network that includes over 22000+ SBI branches, plus agents, financial alliances, OEMs, and digital partners, we extend our services to even the most remote areas of India. Our offerings cater to Retail, Corporate, SME and Rural segments, and our diverse product portfolio ensures accessibility through both digital and physical channels.

BharatGen, India’s first government-backed multimodal Sovereign AI flagship initiative, has been awarded funding of Rs. 988.6 crore by the Ministry of Electronics and Information Technology (MeitY). The formal announcement was made by Hon’ble Union Minister of Electronics G IT, Shri Ashwini Vaishnaw, during an event at Hotel The Ashok, New Delhi.

Hon’ble Union Minister of Electronics & IT, Ashwini Vaishnaw, made the formal announcement at an event held in Delhi

The allocation positions BharatGen as the foremost beneficiary of the Rs. 1,500 crore IndiaAI Mission 2025, highlighting its central role in building India’s sovereign AI ecosystem.

The funding will help BharatGen create powerful AI models, including Large Language and Multimodal Models with up to one trillion parameters, as well as smaller models designed for specific uses. It will also boost the development of India-focused technologies like text-to-speech, speech recognition, and vision-language tools. The models are expected to support real-world applications across key areas such as agriculture, governance, finance, healthcare, and education. To make this possible, BharatGen will train the models on advanced supercomputing clusters, while also setting aside resources for other essential needs.

Earlier this year, BharatGen launched Param-1, a bilingual LLM with 2.9 billion parameters, pretrained on 5 trillion tokens in English and Hindi. The next phase will expand to multilingual and multimodal AI systems across all 22 scheduled Indian languages, ensuring equitable access for every citizen. The BharatGen consortium includes leading institutions such as IIT Bombay, IIT Madras, IIIT Hyderabad, IIT Kanpur, IIT Hyderabad, IIT Mandi, IIM Indore, IIIT Delhi, and IIT Kharagpur, strengthening the mission’s collaborative foundation.

Sharing his excitement on the announcement, Prof. Ganesh Ramakrishnan, IIT Bombay & Principal Investigator stated, “The allocation will empower BharatGen to advance its foundational models, strengthen India’s AI infrastructure, drive enterprise adoption, and enable developers through our Sovereign AI stack, while ensuring inclusive access across the country’s diverse linguistic and cultural landscape. As a national sovereign AI ecosystem, BharatGen brings together a consortium of dedicated faculty members committed to this vision.”

Commenting on the development, Rishi Bal, Executive Vice President, BharatGen stated, “This landmark allocation by MeitY signals India’s resolve to build sovereign AI at scale. With BharatGen, we are laying the foundations of an AI ecosystem that reflects the diversity of our nation while advancing India’s leadership in the global technology landscape.”

Prof Abhay Karandikar, Secretary DST also expressed his enthusiasm, “I extend my heartfelt congratulations to the entire BharatGen team for this well-deserved support by India AI Mission for scaling the technology. Its truly inspiring to witness the remarkable scale and speed of the progress that the BharatGen team has achieved. We at the Department of Science & Technology are proud to have been a part of the revolutionary journey for sovereign LLM and we are confident that with this whole of government approach, BharatGen is poised for an even brighter and greater future.”

Professor Kedare, Director, IIT Bombay stated, “At IIT Bombay, we are very happy to host BharatGen as a National Sovereign AI Ecosystem that works laterally across academia and industry. It is to the credit of Team BharatGen’s leadership of Prof. Ganesh Ramakrishnan and Mr. Rishi Bal that IIT Bombay will play a central role in India’s sovereign AI journey. We are extremely grateful to the India AI Mission, MeitY and the Department of Science and Technology for helping set up this initiative through BharatGen.”

Mr. Krishnan, Secretary MeitY states, “I am delighted to see BharatGen taking on the crucial responsibility of developing a sovereign GenAI stack for our nation. The India AI mission is delighted to facilitate their effort through 988.6 Cr of funding over 1 year to build LLM models in the range of 1 trillion parameters. This unique consortium has set a good precedent for effectively bridging the gap between academic research and downstream applications. We are proud to see this completely government-funded mission thriving in its goal to build a robust Gen AI ecosystem for India. We are looking up to Team BharatGen to make a mark globally as India’s Sovereign AI.”

BharatGen is led by Rishi Bal, Executive Vice President, and Prof. Ganesh Ramakrishnan, IIT Bombay, Principal Investigator. Their combined leadership bridges cutting-edge academic rigor with enterprise-scale execution.

AboutBharatGen

BharatGen is a pioneering initiative by the BharatGen Consortium, envisioned as a comprehensive suite of Generative AI technologies designed to serve India’s diverse socio-cultural, linguistic, and industrial needs. Anchored under the Technology Innovation Hub (TIH), IIT Bombay, and supported by the National Mission on Interdisciplinary Cyber-Physical Systems (NM-ICPS), Department of Science and Technology (DST), Government of India, BharatGen is the nation’s first government-funded Multimodal Large Language Model (LLM) project. The initiative is developing inclusive and efficient AI across 22 Indian languages, integrating text, speech, and images to create robust AI solutions built for India’s realities.

Ai+ Smartphone has announced special festive pricing for its two models, exclusively during Flipkart Big Billion Days. Ai+ Pulse (4G) will be priced at Rs. 4,499*, down from Rs. 5,999, while Ai+ Nova (5G) will retail at Rs. 6,999*, down from Rs. 8,999. Prices go live with 24-hour early access for Flipkart Plus and Black members starting September 23.

Ai+ smartphone

Both phones feature a 6.7-inch HD display with high refresh rates (Nova 120 Hz; Pulse 90 Hz), a 50 MP AI dual-camera system, and a 5000 mAh battery for all-day use. They also include a side fingerprint sensor, expandable storage up to 1 TB, and come in vibrant colours: Black, Blue, Green, Pink, and Purple. Powered by NxtQuantum OS, India’s sovereign mobile operating system, the devices deliver privacy, security, and everyday performance tailored for users.

This festive season, Ai+ smartphone is a strong gifting choice for people who want world-class performance, bold design, and sovereign data privacy in one seamless device. With these special prices, Pulse and Nova are within reach for more families, designed to delight every member of the household.

Availability

• Platform: Flipkart during Big Billion Days

• Early access: September 22 for Flipkart Plus and Black members

• Prices: Pulse ₹4,499* (earlier Rs. 5,999); Nova Rs. 6,999*(earlier Rs. 8,999)

About NxtQuantum Shift Technologies
NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for the mobile-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India’s first sovereign mobile operating system, and is committed to building technology that is authored in India and globally competitive.