A Memorandum of Understanding (MoU) was signed between the Ganga Hospital, Coimbatore, and Johnson & Johnson Medtech at the hospital on 23rd April 2025.

MoU signed in the presence of Dr. Rajasekaran, Chairman of Orthopaedics, and Kanakavalli Shanmuganathan, Managing Director of Ganga Hospital, Coimbatore

The MoU was signed in the presence of Dr. Rajasekaran, Chairman, Department of Orthopaedics at the hospital; Kanakavalli Shanmuganathan. Managing Director of the Hospital; Yoo Jin Chey, Vice President, Asia Pacific, Johnson & Johnson Medtech; Dr. Ambuj Chaturvedi, Director, Professional Education, Johnson & Johnson Medtech, India and other doctors of the hospital.

Following the MoU, Dr. Rajasekaran, Chairman, Department of Orthopaedics at the hospital, headed a press meet and announced that in recognition of excellence, Johnson & Johnson MedTech Asia Pacific has designated Ganga Hospital as a Global Centre of Excellence in Trauma, Joint Replacement, and Sports Medicine Surgeries.

The hospital will now serve as a global training hub for orthopaedic surgeons across the Asia Pacific region. Notably, this is the world’s first Global Centre of Excellence recognised specifically for trauma surgery, shared at the press meeting.

The partnership between Johnson & Johnson and Ganga Hospital, which collaborates to provide specialised training to global health Professionals in surgical techniques and patient care. The goals of these centres include:

• Fostering professional development through workshops, seminars, and courses.

• Promoting best practices in patient care and clinical procedures.

• Driving innovation through research and collaboration with educational and healthcare institutions.

• They also provide access to cutting-edge medical technologies and products for training.

This partnership goes beyond collaboration; it is a platform for the advancement of training and mentorship for surgeons at various stages of their professional careers. Training will cover the entire spectrum from basic surgical skills to very advanced robotic joint replacement surgeries.

Surgeons from Asia Pacific countries like Singapore, Australia, New Zealand, Japan, Korea, Malaysia, and Thailand will come to Ganga Hospital for immersive training experiences and learning vital procedures and the safe, effective use of advanced medical products from skilled in-house surgical experts of Ganga Hospital.

The program is carefully crafted to provide learning through case discussions, live surgical observations, clinical discussions, postoperative care, and knowledge transfer. Overall, 100 Surgeons from the Asia Pacific region will be trained under this program yearly.

The collaboration between Johnson & Johnson Medtech and Ganga Hospital marks a significant milestone in the education of young orthopaedic surgeons, improving their skills and knowledge on a global level. Together, they are establishing a hub for innovation and surgical excellence, setting new standards of care throughout the region and beyond India.

This initiative will help to place India in a very coveted and esteemed position in the surgical training of orthopaedic surgeons. While traditionally, for many decades, Indian surgeons were going abroad for training, this will achieve a reverse flow where surgeons from many advanced countries will come to India for training.

Johnson & Johnson MedTech
It is a global organisation committed to advancing patient care and outcomes through innovative medical technologies and devices for the last 139 Years.

The Johnson & Johnson ‘Global Centre of Excellence’ is an initiative focused on advancing education, training, and innovation in healthcare worldwide. These centers aim to deliver high-quality educational programs, resources, and hands-on training for healthcare professionals, students, and researchers to enhance their skills in healthcare and medical technology.

For more information, please visit: www.gangahospital.com

Manipal Academy of Higher Education (MAHE) Manipal, announces the unveiling of India’s one-of-a-kind, Manipal Hospice and Respite Centre (MHRC), which will be formally inaugurated on April 30, 2025, by Hon’ble Justice Shri Syed Abdul Nazeer, His Excellency Governor of Andhra Pradesh. It will commence clinical services from July 2025. This high social impact initiative by MAHE is entirely free of cost and aims to be a one-stop destination for excellent compassionate holistic palliative care. It will provide comprehensive hospice and respite care to patients and their families facing serious and life-limiting illnesses.

Empathy meets Excellence: MAHE to unveil Manipal Hospice and Respite Centre

The facility is strategically planned to operate with support from multiple partners, including Kasturba Medical College, Kasturba Hospital Manipal, and Indian Association of Palliative Care offering specialist palliative care by a multidisciplinary team of trained palliative medicine physicians, nurses, psychologists, social workers and other support team, alongside several corporates and non-profit organizations contributing to its funding. Situated just 4.5 kilometers from Kasturba Medical College Hospital and 4 kilometers from NH-66, the Manipal Hospice and Respite Centre (MHRC) is set within a peaceful 12-acre green campus, nestled along the tranquil banks of the Swarna River.

Speaking on the occasion, Dr HS Ballal, Pro-Chancellor of MAHE, said, “Our commitment has always extended beyond education and research to encompass the values of empathy, dignity, and humanity. The idea behind creating this unique facility that combines medical excellence with a nurturing environment is to provide an ecosystem of compassion and patient-centric care for those facing life-limiting conditions.” “Designed to nurture emotional and spiritual well-being alongside physical care, it reflects our belief that healing must embrace the whole person-not just the disease,“ he added.

Expressing his happiness ahead of the launch,Lt Gen (Dr) MD Venkatesh, VSM (Retd.), Vice Chancellor, Manipal Academy of Higher Education, Manipal said, “MHRC is a pathbreaking initiative that advances our mission to deliver specialized, empathetic, and academically rooted healthcare. As the only hospice in India affiliated with both a medical college and a tertiary hospital, it is uniquely positioned to provide advanced palliative care while serving as a training ground for future caregivers. The services offered through this high-impact initiative will be provided entirely free of cost to patients and families facing serious and life-limiting conditions.“

Dr Sharath K. Rao, Pro Vice-Chancellor-Health Sciences, Dr Narayana Sabhahit, Pro Vice-Chancellor (Technology & Science), Dr Raviraja NS, Chief Operating Officer. Dr. Giridhar Kini, Registrar of MAHE and Dr. Naveen Salins, Professor and Head, Department of Palliative Medicine and Supportive Care, and Dr. Seema Rajesh Rao, Director, Manipal Hospice and Respite Centre (MHRC) also spoke on the occasion.

MHRC is different from other hospice facilities because of its unique and strategic inclusion of advanced palliative care with research and education. The facility is developed to be only hospice in India attached to both a medical college and tertiary care hospital, that caters to cancer and non-cancer conditions. MHRC will provide innovative care models while training the next generation of palliative care specialists.

About Manipal Academy of Higher Education

Manipal Academy of Higher Education (MAHE) is an Institution of Eminence Deemed-to-be University. MAHE offers over 400 specializations across the Health Sciences (HS), Management, Law, Humanities & Social Sciences (MLHS), and Technology & Science (T&S) streams through its constituent units at campuses in Manipal, Mangalore, Bangalore, Jamshedpur, and Dubai. With a remarkable academic track record, state-of-the-art infrastructure, and significant research contributions, MAHE has earned recognition and acclaim nationally and internationally. In October 2020, the Ministry of Education, Government of India, awarded MAHE the prestigious Institution of Eminence status. Currently ranked 4th in the National Institutional Ranking Framework (NIRF), MAHE is the preferred choice for students seeking transformative learning experience and an enriching campus life and for national & multi-national corporates looking for top talent.

In a rare and prestigious visit, Shinji Fukuyo, Chief Blender of Suntory and one of the world’s most respected alcobev artisans, travelled to New Delhi to celebrate the legacy of Hibiki – Suntory’s iconic blend and the pinnacle of Japanese luxury spirit. Fukuyo, the fifth Chief Blender in Suntory’s century-long history, carries forward a legacy of mastery and innovation. His and his team’s expertise was recently recognized with the esteemed Master Blender of the Year award at the International Spirits Challenge 2024 – a testament to the team’s skill and dedication to the art of blending.

Mr. Shinji Fukuyo, Chief Blender of Suntory, during an exclusive event in Delhi to celebrate the artistry of Hibiki

First introduced in 1989 to commemorate Suntory’s 90th anniversary, Hibiki has remained an iconic expression of the Japanese spirit, embodying harmony through meticulous blending.

At an exclusive event held in Delhi, Fukuyo led a curated masterclass that offered discerning drinkers, industry leaders, and tastemakers a rare chance to experience the philosophy of Wa (harmony) through Hibiki’s signature craftsmanship. Guests explored the layered artistry of Hibiki, crafted from malts from Yamazaki and Hakushu distilleries and grain blend from Chita distillery, matured in American white oak, Spanish oak, and rare Mizunara casks.

Shinji Fukuyo, Chief Blender of Suntory, expressed his gratitude, saying, “It is always an honor to bring the artistry of Hibiki to premium spirit lovers in India, a market that truly appreciates the depth and craftsmanship of Japanese spirits. This event was an opportunity to showcase not only Hibiki’s refined complexity but also the dedication and meticulous craftsmanship that define Suntory. Looking ahead, we remain committed to expanding the reach of Suntory while staying true to the tradition, innovation, and excellence that have defined our legacy for over a century.”

Rohan Jelkie, Head of On-Trade & Brand Advocacy and Programme Manager, Suntory Global Spirits, said, “The afternoon was more than a celebration of Hibiki’s legacy. It was an immersive journey into the harmony, craftsmanship, and artistry that define The House of Suntory. Guided by Chief Blender Shinji Fukuyo’s vision, each pour reflected refined elegance and innovation, deepening our connection with India’s luxury spirits landscape.”

The event marked a significant moment for the House of Suntory, underscoring its commitment to deepening cultural connections with India’s discerning alcobev audience. Attendees experienced the symbolism behind Hibiki’s 24-facet bottle representing Japan’s seasons, its washi paper label, and its Kokimurasaki (deep purple) hue, once reserved for nobility – each element a tribute to the concept of Kacho Fugetsu (beauty in nature and time).

At the event, guests embarked on an immersive journey into the artistry of Hibiki, experiencing its depth, harmony, and refined character through an intimate tasting session led by Fukuyo. The session unveiled the intricate layers that define Hibiki’s unmistakable balance. During the Q&A, Fukuyo shared his insights into the evolving appreciation for luxury spirits among Indian connoisseurs and how Hibiki resonates with their palate, offering a harmonious blend of tradition, craftsmanship, and innovation. He also elaborated on the significance of maturation techniques and the influence of Mizunara oak, a defining element of Hibiki’s signature depth and elegance.

The afternoon’s highlight was an exclusive masterclass, where guests were guided through the delicate equilibrium that embodies Hibiki. Following this, a thoughtfully curated tasting allowing attendees to discover the nuanced complexity and exquisite finish that makes Hibiki a true expression of Japanese harmony.

Hibiki represents the pinnacle of Japanese luxury, seamlessly blending tradition, nature, and artistry in every sip. As the icon of The House of Suntory, it continues to redefine spirit experiences through cultural collaborations, curated events, and immersive activations. Committed to unmatched craftsmanship, The House of Suntory leads the category in authentic Japanese blends, adhering to the rigorous standards set by the Japan Spirits & Liqueurs Makers Association (JSLMA) to ensure transparency and authenticity.

In line with this commitment, JSLMA recently introduced a new certification logo to reinforce its Standards for Labeling Japanese Spirits, established in 2021 and fully implemented in 2024. This logo, featuring the letters “JW” within a cask design, will help consumers easily distinguish genuine Japanese spirits in domestic and international markets. As JSLMA works toward securing Geographical Indication (GI) status and establishing legal labeling standards, the House of Suntory remains dedicated to preserving the integrity of Japanese spirits. By expanding production while maintaining its exceptional quality, it honors tradition while embracing new possibilities, continuing to set global benchmarks for excellence, artistry, and pioneering spirit.

As The House of Suntory continues to expand its footprint in India, events like this offer more than just a taste of the blend – they bring a piece of Japan’s soul to the glass.

About House of Suntory
Since 1923, Suntory has been renowned as the founding house of the Japanese Spirit. Founder Shinjiro Torii built Japans first malt distillery in Yamazaki, and the Suntory legacy continued with Toriis son and Suntorys second Master Blender, Keizo Saji, who continued to establish distilleries, including the Hakushu Distillery.

As the generations of Suntorys master blenders carry on, Suntory remains committed to heritage and innovation. The House of Suntory is proud to confirm that all exported Suntory Japanese Spirit products are 100% distilled, matured, and bottled in Japan and compliant with the new production and labelling standards set by the Japan Spirits & Liqueurs Makers Association (JSLMA). The House of Suntory has been named Distiller of the Year four times at the International Spirits Challenge in London, UK (2010, 2012, 2013, 2014), with Chief Blender Shinji Fukuyo being named Master Blender of the Year for the first time ever and Yamazaki 12-Year-Old being recognized as the Supreme Champion Spirit in 2024. Suntory Spirits are subtle, refined, and complex. The portfolio includes Yamazaki, Hakushu, Chita, Kakubin, Hibiki, Suntory Toki™ and Ao. The House of Suntory portfolio also offers Roku™ and Haku™. Created from Japanese ingredients by the master artisans at The House of Suntory, Roku™ and Haku™ represent the nature and spirit of Japan. In 2023, Suntory celebrated one hundred years of spirit innovation-a major milestone not only for the brands history, but for Japanese spirits culture as a whole. To mark this anniversary, The House of Suntory rolled out its centennial campaign throughout 2023.

• Massive footfall

• 1,980 undergo tests in first four days, majority of them women

Trident Group, a leading textile conglomerate and a global leader in textile manufacturing, is organising a 10-day cancer screening and awareness camp at Arun Memorial Cultural Centre, Raikot Road, Barnala. The camp, which entered its fourth day on Thursday, is an initiative for the early diagnosis and to raise awareness about cancer, helping its beneficiaries identify symptoms and prevent the disease from progressing. Under the leadership of Trident Group’s Chairman Emeritus Rajinder Gupta, the CSR initiative is being held by Trident Humanity Foundation in collaboration with World Cancer Care Charitable Society Chairman Kulwant Singh Dhaliwal.

10 days Mega Cancer Screening Camp organised by Trident Group in collaboration with World Cancer Care Charitable Society

The camp was inaugurated by DIG Sukhwant Singh Gill on Monday. Barnala SSP Sarafraz Alam, SP Rajesh Kumar Chhibber and Kulwant Singh Dhaliwal were also present on the occasion.

Trident official and Barnala Cricket Association secretary Rupinder Gupta thanked the guests, saying that the camp was an opportunity to unite against a disease that has deeply impacted countless lives and families. He said the word “cancer” evokes fear and anxiety, but the gathering on Monday symbolized a collective pledge to turn this fear into hope, anxiety into awareness, and despair into a joint effort.

In its first four days until Thursday evening, the camp has already seen the registration of 1,980 persons, a majority of whom are women, numbered at 1,064 (54%).

A team of specialist doctors is offering free consultation and information on cancer; blood sugar and blood pressure checks; mammography for breast cancer screening (for women); pap smear tests for cervical cancer (for women); PSA tests and prostate cancer screening (for men); blood cancer, oral and throat cancer screenings; bone density tests, and eye checkups and free eyeglasses.

Trident expressed gratitude to local village heads, panchayats, municipal councillors, journalists, and dignitaries for participating and urged widespread participation to benefit those in need.

About Trident
Trident Limited is the flagship company of Trident Group, an Indian business conglomerate and global player. Headquartered in Ludhiana, Punjab, Trident Limited is a vertically integrated textile (Yarn, Bath & Bed Linen) and Paper (Wheat Straw-based) manufacturer. Tridents towels, yarns, bedsheets, and paper businesses have earned global recognition and are delighting millions of customers across India and the world. Trident is one of the largest players in home textiles in India.

Supplying national, captive, and retailer-owned brands; the organization is highly decorated with awards from its customers, vendors, and various government entities in recognition of advancing the highest standards in product quality, social responsibility, and environmental stewardship. The company operates in three major business segments: Textiles, Paper, and Chemicals, with its manufacturing facilities in Punjab and Madhya Pradesh.

For more information about Trident, please visit: www.tridentindia.com.

We are thrilled to unveil the MBM Co-founders Club, a landmark initiative born from the spirit of “By MBM, For MBM.” Crafted in close collaboration with some of our most respected alumni-Vipul Kocher (Founder & CEO, TestAIng.com), BL Mohatta (CEO MEC Tubes), Virendra Gupta (Founder & CEO Dailyhunt) and Sushil Sharma (Founder & CEO, Marwari Catalysts)-this exclusive subfund is more than a financial vehicle; its a legacy in motion.

MBM Co-founders Club: Fueling Dreams, Forged by Alumni

Fueling this ambitious vision are distinguished MBM alumni – Aditya Garg, Sunil Kulkarni, Abhishek Kumbhat, Rachit Sharma, Sanjay Dusad, and Jhilmil Kochar – whose unwavering belief, entrepreneurial spirit, and commitment to giving back are propelling this movement forward with unstoppable momentum.

Rooted in the proud heritage of MBM Engineering College, established in 1951 and renowned for shaping generations of visionary engineers and leaders, this initiative represents the next chapter of our enduring excellence.

MBM Co-founders Club: Fueling Dreams, Forged by Alumni

A Subfund to Spark the Next Wave of MBM Innovation
The MBM Co-founders Club is powered by a CAT-I AIF under Marwari Catalysts, and is laser-focused on funding startups founded by MBM alumni over the next 3-5 years. With an initial cheque size of ₹25 Lakhs, scaling up to ₹1 Crore per startup, this is not just an investment-it’s a vote of confidence from your own community.

This is our way of backing the dreamers who once walked the same corridors, sat in the same classrooms, and now dare to build the future.

By MBM. For MBM. With MBM
This subfund is a rallying point for alumni, faculty, and other MBM stakeholders to come together and co-create the future. Its a platform where capital meets conviction, where support meets shared experience, and where alumni don’t just cheer from the sidelines-they build, back, and believe.

From Jodhpur to the World
To fuel this momentum, a series of exclusive MBM alumni meetups will be hosted in Jodhpur, Bangalore, Delhi, Mumbai, and global hubs like New York, Los Angeles, and Dubai. These gatherings aim to rekindle the MBM spirit, forge new alliances, and invite startup founders with MBM roots to apply for funding and mentorship.

Just as importantly, it offers fellow alumni the chance to co-invest, expanding our collective footprint in the startup world while nurturing a tight-knit, purpose-driven ecosystem.

Voices of Vision

Vipul Kocher shares, “This fund is a tribute to our roots. It’s about putting our trust-and our resources-behind fellow MBMites who are building something remarkable. We’re strengthening MBM’s place not only as an academic beacon but as a birthplace of game-changing ventures.”

Sushil Sharma adds, “At Marwari Catalysts, we’ve always believed in the power of community-led growth. With this fund, we’re not just investing-we’re giving our alumni a seat at the table, a voice in the journey, and a chance to help shape the next generation of startups that carry the MBM legacy forward.“

This is more than a fund.

It’s a movement.
A call to every MBM alumnus to rise, rally, and reinvent what’s possible-together.

Welcome to the MBM Co-founders Club.
Let’s build the future we once dreamed of-now, with each other.

Be part of MBM Co-founder Club- docs.google.com

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SignDesk, India’s leading digital contract and workflow automation platform, hasannounced a landmark partnership with NeSL (National E-Governance Services Ltd.) to power Digital Document Execution. This collaboration marks a significant step forward in simplifying and digitizing the traditionally paper-heavy and time-consuming document execution process for corporates and financial institutions in over 29 states and union territories in India.

SignDesk Partners with NeSL to Launch Digital e-Stamping

As a pioneer and leader in the digital contracts space, SignDesk continues to push boundaries by integrating cutting-edge technology with regulatory frameworks to create frictionless, compliant, and scalable document automation solutions. Partnering with NeSL underscores SignDesk’s commitment to transforming how businesses manage document execution process – making the process paperless.

“This partnership with NeSL is a milestone moment in our journey to further our objective of paperless solution,” said Krupesh Bhat, CEO and Co-founder of SignDesk. “For years, the paper-based stamping has been mired in inefficiencies and time-consuming process. With NeSL, we’ve built a secure scalable and paperless solution that will change the way document execution is done in India.”

The Digital Document Execution will benefit banks, NBFCs, fintechs, and enterprises by significantly reducing turnaround times, operational costs, and fraud risk apart from fostering ease of doing business in India. It will also provide a centralized, regulator-compliant infrastructure aligned with RBI and IBBI mandates, furthering India’s digital financial infrastructure goals.

Debajyoti Ray Chaudhuri, MD & CEO of National E-Governance Services Limited commented, “At NeSL, we are committed to bringing trust and efficiency into India’s financial systems through technology. NeSL’s DDE is a digital and paperless documentation solution already popular with banks and in the securities markets. It is also used by corporates for their operational contracts. SignDesk is an established player in this segment and this partnership would help us reach out to many users who would benefit from digital and paperless e-stamping, which is also legally enforceable in digital form.”

With this initiative, NeSL and SignDesk aim to empower stakeholders across the financial ecosystem, from banks to businesses, to adopt digital execution as the new standard – making paper-based stamping a thing of the past.

About SignDesk

SignDesk is a leading digital contract automation and workflow platform enabling businesses to digitize, sign, and manage contracts with ease. Trusted by India’s top banks, NBFCs, fintechs, and enterprises, SignDesk is at the forefront of creating intelligent, compliant, and scalable digital workflows.

About NeSL

National E-Governance Services Limited (NeSL is India’s first Information Utility regulated by the Insolvency and Bankruptcy Board of India (IBBI) under the provisions of the Insolvency and Bankruptcy Code, 2016 (IBC). NeSL is a repository of financial information, including documents, submitted by the financial or operational creditor with the parties to the debt being given an opportunity to authenticate it.

Ergon Labs, an emerging leader in light EV powertrain technologies, today announced a strategic partnership with Omega Seiki Pvt. Ltd. (OSPL), one of India’s fastest-growing electric vehicle manufacturers. As part of the collaboration, OSPL will be the first OEM to integrate Ergon’s cutting-edge Integrated Power Converter (IPC) into its electric three-wheelers, starting with the L5 segment. Further cementing their collaboration, Omega Seiki Pvt. Ltd. has placed an order worth Rs. 50 crore for Ergon’s IPC technology to power its upcoming variants.

Ergon Labs Integrated Power Converter for Three-wheelers

The IPC, a ground-breaking component that combines the on-board charger and motor controller into a single compact unit, delivers unprecedented performance, reliability, and charging convenience for electric three-wheelers. The partnership also includes a strategic investment by Mr. Uday Narang, Founder and Chairman of Omega Seiki Pvt. Ltd., in Ergon Labs. As part of the agreement, Mr. Narang will join Ergon’s advisory board.

Driving Industry-First Innovations

Ergon’s IPC unlocks significant advantages for vehicle operators and fleet owners, including:

• 30% (17 degrees) gradeability – with peak torque operation extended from the industry-standard 1 minute to 3-5 minutes.

• 50% faster charging – allowing over 50 km of range to be added in under an hour using any standard 15A socket.

• 30% lower system cost compared to conventional separate on-board chargers and motor controllers.

• Significant reduction in wiring harness complexity and improved vehicle efficiency.

Rigorous on-road testing for over 50,000km and pre-compliance certification processes have been completed, with full certification slated for completion within the next month.

Strategic Roadmap and Market Impact

The first commercial deployment of 2,000 units is planned across India in FY26, starting with the L5 Passenger segment – a rapidly growing market fuelled by aggregators like Rapido, Ola, and Uber, and increasing adoption in metro cities and regional centres. Omega Seiki Pvt. Ltd’s Rs. 50 crore order for Ergon’s IPC technology underlines the strong market confidence in this integrated powertrain solution and positions both companies to meet rising demands for higher performance, greater reliability, and lower total cost of ownership in the EV three-wheeler space.

The companies are also jointly developing a high-performance L5 Cargo electric vehicle capable of handling over 500 kg payload with a best-in-class 30% gradeability, targeting diesel vehicle replacement in markets such as Kerala and the North East.

A Shared Vision for the Future

“This partnership with Omega Seiki is a pivotal milestone in Ergon’s mission to bring breakthrough innovations in light EV powertrains to market,” said Ashwin Ramanujam, CEO of Ergon Labs. “OSM’s vehicles will see meaningful improvements in gradeability, payload capacity, and charging reliability – all enabled by deep component integration at both hardware and software levels. This moment represents the culmination of three years of relentless product development by our engineering team. More importantly, it sets the stage for our next major innovation: one-hour home charging for two-wheelers, launching in 2026.”

Mr. Uday Narang, Founder and Chairman, Omega Seiki Pvt. Ltd. added, “After over three decades of bold investments across global financial markets, I returned to India with a mission to drive environmental and economic impact through engineering-led innovation. Omega Seiki Pvt. Ltd. was born out of that vision. My investment in Ergon is a continuation of this commitment. From my first conversation with Ashwin to witnessing their technology’s performance first-hand, it was clear that Ergon brings world-class engineering to India’s EV ecosystem. I’m excited to partner with this exceptional team and bring their breakthrough product to market.”

About Omega Seiki Pvt. Ltd.
Omega Seiki Pvt. Ltd., a member of the Anglian Omega Group, is a rapidly growing electric vehicle manufacturer focused on creating sustainable, future-ready mobility solutions for India and global markets. The company has made significant inroads into the electric three-wheeler market, with a fast-expanding dealer network and a growing fleet presence in passenger and cargo applications.

About Ergon Labs
Ergon Labs is an engineering-led start-up building next-generation powertrain technologies for light electric vehicles. With a vision to redefine charging behaviour and vehicle performance, Ergon’s product portfolio – starting with the Integrated Power Converter – integrates hardware and software systems to deliver superior performance, lower costs, and higher reliability.

Malkist, the iconic 14-layered cracker biscuit brand from Mayora India, proudly launches its latest campaign – ‘Malkist Can’t Resist‘ – a high-energy, humorous take on cravings so irresistible, they take over life’s most important moments.

Malkist Can’t Resist

Rooted in a powerful consumer insight, the campaign highlights a simple truth: the cheesy, crunchy temptation of Malkist is simply irresistible. Whether it’s a big promotion, a wedding proposal, a performance, or your own Wedding Day – once Malkist enters the scene, everything else takes a backseat.

Directed by Prasoon Pandey, the creative brings this idea to life with an unexpected situation: a bride, on her wedding day, is so lost in the indulgence of her favorite Malkist Cracker Biscuits that she forgets to get ready. One by one, her parents and even the groom’s entire procession gets lured – all drawn in by the 14 crunchy layers and rich, cheesy topping of Malkist.

Sonal Dabral, Founder of Tribha, the creative agency behind the campaign, said, “I genuinely love Malkist. When something is that irresistible, the ideas just fall into place. We wanted to capture that in a way that’s funny, visual, and rooted in everyday craving. And what better setting than a wedding – where everything’s meant to be under control Weddings are already high drama. We just added cheese and 14 crunchy layers to it. That’s Malkist for you – even the bride has got her priorities sorted. You should try one too.”

Expressing his excitement on the launch of the campaign, Rituraj, Head of Marketing at Mayora India, said: “At Mayora, we believe that great products create unforgettable experiences – and Malkist is the perfect example.Its 14 crunchy layers and innovative toppings like cheese, cappuccino, double chocolatey and caramelized sugar make it hard to resist, no matter the occasion. With this campaign, we’ve captured that irresistible magnetism – because Malkist doesn’t just fit into moments, it takes them over.”

The new Malkist creative will be amplified through TV,Digital & Influencer collaborations and will be supported by consumer engagement activities. This 360-degree campaign is set to drive deeper connections and reinforce Malkist’s position as ‘an irresistible cracker biscuit‘.

Don’t miss the cheesy & crunchy delight – follow malkist_official on Instagram and be a part of the #MalkistCantResist campaign.

Watch the new ‘Malkist Can’t Resist’ creative here: www.youtube.com/watchv=-qEpct_vjOY

About Malkist

Malkist is an iconic cracker biscuit brand from Mayora India, known for its 14-layered crunchy crackers with cool toppings like Cheese, Double Chocolatey, Cappuccino & Caramelized Sugar. Manufactured in Indonesia by the Mayora Group, Malkist has won the hearts of consumers across the globe for its irresistible taste and unique consumption experience.

About Mayora India

Mayora India, a rapidly growing FMCG company, is part of the Mayora Group headquartered in Jakarta, Indonesia. Its diverse portfolio in India includes Kopiko in the Confectionery category; Malkist and Coffee Joy in Biscuits; Choki-Choki in Chocolates; and Caf Blend in the Beverages category.

Reach us on: www.mayoraindia.com | info@mayoraindia.com
Instagram: malkist_official | YouTube: Mayora India: Malkist
Hashtag: #MalkistCantResist

Manipal’s American University of Antigua (AUA) College of Medicine, part of the renowned Manipal Education & Medical Group, is now accepting applications for its August 2025 intake. AUA offers a comprehensive medical program tailored for students who have completed their 12th grade or equivalent and aspire to become global doctors. Students can begin their academic journey at the Manipal Academy of Higher Education (MAHE) in Manipal, India.

AUA Spring 2025 White coat ceremony

For more details on admission and eligibility visit go.auamed.org/india or click here

Aerial view of Manipals American University of Antigua Campus at Antigua

About Manipal’s AUA College of Medicine
Established in 2004, the American University of Antigua (AUA) College of Medicine, part of the prestigious Manipal Education and Medical Group, is a fully accredited international medical school offering a rigorous, innovative education designed to prepare students for successful careers in medicine.

Manipal’s AUA has grown into a hub for international education, operating from a modern, 150,000 sq. ft. technologically advanced campus in Antigua. It follows a US-modeled curriculum that emphasizes hands-on training and personalized learning through small batch sizes.

With clinical rotations at over 35+ affiliated teaching hospitals across the United States, UK, and Canada, and a vast network of over 4,000 accomplished alumni practicing worldwide, Manipal’s AUA provides a dynamic and nurturing environment for students to develop their medical expertise.

The university is recognized by the Medical Board of California (MBC), approved by the New York State Education Department, and accredited by the Caribbean Accreditation Authority for Education in Medicine and Other Health Professions (CAAM-HP). Graduates are fully eligible for residencies and medical licensing exams in the USA, Canada, and the UK, opening doors to global opportunities.

Backed by Manipal’s 70-year legacy in healthcare and education, Manipal’s AUA is more than just a medical school. It emphasizes a holistic admissions approach, selecting highly motivated students based on a well-rounded profile that includes 10th and 12th scores, personal interviews, entrance test, letters of recommendation, and extracurricular activities, rather than relying solely on the NEET score.

Alumni Spotlight
“I didn’t come from a family of doctors, and my path wasn’t traditional, but AUA believed in me when others didn’t. With strong academics, supportive mentors, and hands-on training, I was prepared to match into residency and complete a competitive fellowship in interventional cardiology. Today, I’m a board-certified interventional cardiologist at Medicor Cardiology in New Jersey, treating complex heart and vascular conditions using advanced, minimally invasive techniques. AUA gave me the foundation and confidence to pursue the career I truly wanted.”

• Dr. Parija Sharedalal, MD

Interventional Cardiologist, Medicor Cardiology, New Jersey
AUA Class of 2015

Apply Now
Applications are now open for the August 2025 intake. For more information on admissions and eligibility criteria, visit go.auamed.org/india.