In an endeavour to ensure the safety and security of millions of devotees attending the Maha Kumbh Mela, this year, Maha Kumbh Police is further enhancing safety at the event with support from Eveready Industries India Ltd., the country’s leading flashlight and battery manufacturer. As part of the initiative, Police personnel deputed for the grand duo-decennial occasion will be equipped with 5000 Eveready Siren torches, featuring a powerful safety alarm, to help maintain order. In addition, safety norms will be propagated across 56 police stations within the Mela premises.

Eveready supports Maha Kumbh Police with 5000 Siren Torches to make Maha Kumbh Safer

The Maha Kumbh Mela 2025, a once in a lifetime event, is expected to draw approximately 400 million pilgrims this year. Given its sheer magnitude, it will be paramount for authorities including the Maha Kumbh Police to ensure a peaceful and transformative experience for all devotees at the event. To contribute to this objective, Eveready has stepped forward to present its latest innovation, the Siren Torch DL102, to the Maha Kumbh Police.

Eveready Ultima Batteries & Siren Torches will also be prominently visible across the Kumbh VIP Dome City and various parts of the holy city.

Commenting on the initiative, SSP Kumbh Mela, Shri. Rajesh Dwivedi, said, “We have made extensive arrangements for the safety and security of pilgrims. Eveready’s Siren torches will also be an important part of this arrangement. It will definitely help strengthen our efforts.”

The Eveready Siren Torch, while serving as a traditional flashlight, transforms into a powerful and empowering safety device with a 100dbA sound alarm that can be activated by simply pulling an attached keychain. As part of this initiative, Eveready will undertake a practical demonstration for the Maha Kumbh Police to showcase the dual functionality and utility of the device. This versatile and pocket-friendly flashlight which is more than just a product, is a symbol of safety, empowerment and the ability to raise one’s voice in critical moments.

Anirban Banerjee, Sr. Vice President & SBU Head (Batteries & Flashlights) at Eveready Industries India Ltd., said, “The Maha Kumbh Mela is one of the world’s largest congregations and this year the 44-day long spectacle is expected to draw unprecedented visitors. Over the years, police has consistently done a commendable job by efficiently managing large crowds thereby safeguarding millions of pilgrims during their spiritual journey. This year, we are proud to join forces with the Maha Kumbh Police equipping them with the powerful Siren Torch to assist them in effective crowd management and maintaining a safe environment.”

Link to the teaser video: www.youtube.com/watchv=FlC9rUFIC58

The Siren Torch will further help the police manage vast crowds while simultaneously enhancing surveillance and security measures at the venue. Furthermore, the Maha Kumbh Police and Eveready will also display emergency contact numbers, at prominent police posts, to help attendees reach out to relevant authorities in case of any crisis.

The revolutionary DL102 Siren Torch is an indispensable instrument and stands as a beacon of confidence, giving individuals especially women, the assurance to push boundaries and explore horizons without compromising on their safety. This powerful device empowers them to move forward boldly and carefree transforming moments of hesitation into opportunities for fearless advancement.

About Eveready Industries India Limited

With a legacy spanning over a century, Eveready Industries India Ltd. (www.evereadyindia.com) has continually evolved to meet the dynamic needs of consumers. In 2023, the company embarked on a transformative journey, marked by the unveiling of its new infinity logo and the empowering tagline “Give Me Power, Give Me Red.” The pivotal year also witnessed the introduction of Evereadys cutting-edge go-to-market strategy, reinforcing its commitment to innovation and customer satisfaction.

At the heart of Evereadys innovations lies the launch of its New Ultima Alkaline battery in 2023, meticulously designed to cater to the discerning needs of todays consumers. Evereadys steadfast dedication to providing top-tier quality and reliability has positioned the company as Indias No. 1* battery and flashlight brand.

Since its inception in 1934, Eveready has been at the forefront of the dry cell battery market, enriching the lives of millions with portable energy and lighting solutions. The companys iconic catchphrase “Give Me Red” has become synonymous with trust and dependability, resonating with consumers across generations.

Evereadys commitment to excellence extends beyond product development. With manufacturing facilities strategically located across six locations in India, equipped with state-of-the-art technology platforms, the company upholds the highest operating standards. Evereadys facilities adhere to stringent quality (ISO 9000), environmental (ISO 14000), Occupational Health & Safety standards (ISO 45000) and Energy management system (ISO 50000), reflecting its dedication to sustainability and responsible manufacturing.

Backed by a Research and Development (R&D) facility approved by the Indian National Accreditation Board for Testing and Calibration, Eveready continues to drive innovation and set industry benchmarks. The company remains steadfast in its mission to enrich lives through reliable, innovative energy solutions, lighting the way for a brighter tomorrow.

The rising demand for luxury homes in Delhi-NCR has sparked the search for new ideal locations that offer a blend of convenience, modern amenities, and upscale living. As buyers increasingly seek well-connected and thoughtfully planned neighborhoods, the spotlight shifts toward emerging areas that promise unparalleled value and lifestyle benefits. Amidst this search, Siddharth Vihar in Ghaziabad is rapidly carving a niche as the new address for premium luxury living. With its strategic location and high-end residential developments, Siddharth Vihar is gaining recognition as a promising luxury hotspot in NCR.

Siddharth Vihar: The New Address for Premium Luxury Living in NCR

Positioned along the NH-24 and seamlessly connected to the Delhi-Meerut Expressway, Siddharth Vihar offers the perfect balance of urban accessibility and tranquil surroundings. One of its most compelling features is exceptional connectivity that ensures seamless access to key NCR cities such as Delhi, Noida, and Greater Noida. Further, the proposed RRTS elevates Siddharth Vihar’s convenience quotient. Starting from Siddharth Vihar in Ghaziabad, the line will extend to Greater Noida West, Alpha One, and Noida International Airport. Once operational, the metro connectivity will drastically improve the city’s accessibility to major hubs, making the area even more attractive to homebuyers seeking efficient public transportation options.

Over the last couple of years, Ghaziabad has seen significant launches in the luxury housing segment. According to a report by PropEquity, between 2019 and September 2024, Ghaziabad witnessed a new supply jump by 14% and a capital appreciation of 139% from Rs. 3691 per sq. ft. to Rs.8823 per sq. ft. This pricing advantage allows homebuyers to access premium luxury residences without the hefty price tags often associated with traditional luxury markets, making Siddharth Vihar an attractive proposition for luxury living. Moreover, when compared to other parts of NCR, Siddharth Vihar is fast catching up with the interest of investors and end-users for luxury homes. Additionally, the upcoming Noida International Airport is set to be a massive boost for real estate demand in surrounding areas. Thus, with the area witnessing rapid appreciation over the past few years, investors can expect substantial capital gains in the future.

Besides, the residential landscape in Siddharth Vihar showcases a blend of modern architecture, sustainable designs, and premium amenities. Developers are focusing on creating world-class homes that offer spacious layouts, contemporary designs, and eco-friendly features. Among the standout developments is Prateek Grand Begonia, the latest offering from the renowned Prateek Group. Recently launched, the project is witnessing heightened interest from buyers and investors. It features thoughtfully curated theme-based design, combining colonial architecture with grand arches, elegant sculptures, and lush green landscapes. Positioned along the NH-24 corridor, this development promises an unmatched lifestyle experience for residents while offering immense potential for long-term appreciation.

Siddharth Vihar is enriched with social infrastructure, offering an excellent mix of educational, healthcare, and recreational facilities. The area is home to reputed schools that cater to families looking for quality education for their children. World-class healthcare facilities are within close reach, ensuring easy access to medical care.

Siddharth Vihar’s rapid transformation into a luxury living hub is driven by exceptional connectivity, well-planned infrastructure, and a surge in luxury housing projects. Due to its strategic positioning and upcoming infrastructure projects, it promises to continue its trajectory of growth, with further appreciation in property values expected. This offers a unique opportunity for investors and homebuyers to secure a foothold in one of NCRs most sought-after regions for luxury real estate.

• Features Protinex in this celebrated season to spotlight proteins critical role in a healthy lifestyle

• During every audience poll segment, each member of the studio audience will receive an exclusive Protinex hamper as a token of appreciation for their participation

Protinex, India’s leading health nutrition brand from the house of Danone, is thrilled to announce its collaboration with India’s most beloved gameshow, Kaun Banega Crorepati (KBC), hosted by the iconic actor Amitabh Bachchan that airs every Monday to Friday at 9 PM on Sony Entertainment Television. This unique partnership celebrates the perfect synergy of knowledge and health.

Protinex partners with Kaun Banega Crorepati 16 to raise awareness about daily protein intake for a healthy body and mind

As a co-powered partner of KBC 16, Protinex aims to amplify awareness about the critical role of protein in maintaining a healthy lifestyle by integrating itself into the gameshow to promote its message of holistic health. During every audience poll segment, each member of the studio audience will receive an exclusive Protinex hamper as a token of appreciation for their participation. Adding further value to the collaboration, Amitabh Bachchan himself will educate viewers on the importance of protein as a macronutrient and the necessity of choosing trusted supplements to meet daily nutritional requirements.

“At Danone India, we believe in empowering individuals to take charge of their health through informed choices. Our partnership with Kaun Banega Crorepati is a testament to our commitment to spreading awareness about protein’s vital role in everyday nutrition. By associating with a platform as influential as KBC, we aim to inspire millions of viewers to prioritize their health and well-being,” said Sriram Padmanabhan, Marketing Director, Danone India.

Sandeep Mehrotra, Head-Ad Sales, Network Channels, at Sony Pictures Networks India (SPNI) added, “Kaun Banega Crorepati is more than just a show – its an institution that brings families together. As an iconic property, it offers brands a unique opportunity to connect with their target audience in a trusted and engaging environment. We’re delighted to partner with Protinex for the first time and craft bespoke solutions that not only meet their business objectives but also seamlessly integrate into the content, creating a holistic and impactful brand experience.”

Further speaking about the association, Shekhar Banerjee, Chief Client Officer, and Office Head – West, North & East, Wavemaker India said, “At Wavemaker, we strive to bring brands closer to audiences in ways that truly matter. This partnership between Protinex and Kaun Banega Crorepati is all about sparking conversations that can inspire healthier choices for millions of viewers. By seamlessly integrating the message of daily protein intake into one of India’s most iconic shows, we are not just amplifying awareness but creating a lasting impact on the way people perceive health and nutrition.”

Protein is a cornerstone of good health, contributing to muscle repair, immunity, and overall energy levels. However, research indicates that India faces a significant protein gap, with many individuals unaware of their daily protein needs. Protinex’s collaboration with KBC is designed to raise awareness towards bridging this gap by combining entertainment with education, leveraging the show’s massive reach and popularity to inspire healthier dietary choices.

Protinex’s association with KBC underscores the shared values of perseverance, growth, and championing excellence. With every episode, this partnership seeks to not only entertain but also equip audiences with the knowledge to make healthier lifestyle choices.

About Protinex
Protinex is Indias leading nutrition brand and is known for its range of high-quality protein supplements. The brand has been a trusted name for over 65 years and is committed to promoting good health and wellbeing.

About Danone
Danone is a leading multi-local food and beverage company building on health-focused and fast-growing categories in 3 businesses: essential dairy & plant-based products, waters, and specialized nutrition. With its ‘One Planet. One Health’s frame of action considers the health of people and the planet as intimately interconnected, Danone aims to inspire healthier and more sustainable eating and drinking practices. In India, Danone started its nutrition business in 2012 through the acquisition of the nutrition portfolio from the Wockhardt group. Danone India embodies an integrated approach offering a full range of products across life stages under recognized brands like Aptamil, AptaGrow, Neocate, Protinex, Dexolac, and Nusobee.

About Sony Entertainment Television
Sony Entertainment Television (SET), one of Indias leading Hindi general entertainment television channels, is a part of Sony Pictures Networks India (SPN). Since its launch in October 1995, SET has created a unique space of being the ‘Thought Leader’ in the Indian Television industry with path-breaking content and innovation in the entertainment business.

Over the years, SET has continued to bring forth an impressive array of impactful urban stories delivering on the promise of novelty, variety, and quality with finite shows like Jassi Jaisi Koi Nahin, Heena, Bade Acche Lagte Hain, Kuch Rang Pyaar Ke Aise Bhi, Patiala Babes, Beyhadh, Ek Duje Ke Vaste, Mere Dad Ki Dulhan, Kathaa Ankahee and several others. Apart from these, socio-mytho and historical shows like Shrimad Ramayan, Mere Sai, Vighnaharta Shree Ganesh, Porus, Chandragupta Maurya, and Punyashlok Ahilyabai amongst others have also enjoyed positive viewership.

SET pioneered new waves in television programming with home-grown formats like Super Dancer, Superstar Singer, and India’s Best Dancer. Furthermore, SET revived Kaun Banega Crorepati, which redefined its weekday appointment viewership and introduced viewers to a globally acclaimed business reality show with the launch of SharkTank India. Shows like Indian Idol, Jhalak Dikhhla Jaa, The Kapil Sharma Show, Comedy Circus, and Dus Ka Dum have further strengthened its weekend leadership.

SET’s international feed is available across the US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands, and Seychelles.

About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks India)
Sony Pictures Networks India is the consumer-facing identity of Culver Max Entertainment Private Limited which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan.

The Company has several channels including Sony Entertainment Television (SET and SET HD), one of Indias leading Hindi general entertainment television channels; Sony SAB and Sony SAB HD the family-oriented Hindi comedy entertainment channels; Sony MAX, Indias premium Hindi movies and special events channel; Sony MAX 2, another Hindi movie channel showcasing great India Cinema; Sony MAX HD, a high definition Hindi movie channel airing premium quality films; Sony WAH, the Hindi movies channel for rural markets; Sony PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from its content library; Sony PIX and Sony PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; Sony YAY!, the kids entertainment channel; Sony Sports Network – Sony Sports Ten 1, Sony Sports Ten 1 HD, Sony Sports Ten 2, Sony Sports Ten 2 HD, Sony Sports Ten 3, Sony Sports Ten 3 HD; Sony Sports Ten 4, Sony Sports Ten 4 HD; Sony Sports Ten 5; Sony Sports Ten 5 HD; Sony Marathi, the Marathi general entertainment channel; Sony LIV – the digital entertainment VOD platform and Studio NEXT the independent production venture for original content and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is available in 167 countries.

The Company is recognised as an employer of choice within and outside the media industry. It is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work Institute, India, ‘Aon Best Employers India’ awards in recognition of the company’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.

The Company is in its 30th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com.

The largest wealth transfer in history is underway, and women are positioned at the center of this systemic shift. By 2025, women will control over 50% of global wealth, an estimated $30 trillion-a transformative opportunity to redefine leadership, investing, and economic impact. Encubay, the Shecosystem of change, is pioneering in this movement, catalyzing conversations, actions, and opportunities for women entrepreneurs to lead the charge.

Encubay Panel at Davos 2025

At Davos, Encubay will bring together global leaders, entrepreneurs, and changemakers to address this unprecedented wealth shift through their curated dialogue:

“The Great Financial Shift: A Dialogue on Wealth, Diversity, and Leadership”

Encubay sees the 2025 wealth shift as more than a transfer of assets-its a reallocation of power, purpose, and potential. With women driving purpose-driven investments and reimagining financial strategies, this shift presents unparalleled opportunities to advance gender equity, innovation, and sustainable impact.

“This isn’t just about wealth-it’s about creating a legacy of empowered women reshaping industries, driving diversity, and leading the global economy forward,“said Deeksha Ahuja, Founder of Encubay.“Women controlling over 50% of global wealth by 2025, is not just about numbers; its about redefining leadership and economic impact.”

“Women are expected to receive $34 trillion by 2030 due to a massive wealth transfer, highlighting the growing financial power of women. They are championing financial independence, purpose-driven investing, and sustainable wealth creation. The 2025 wealth shift will be a historical moment where we will see a significant shift in investment trends,” added Avneet Kohli, Co-founder of Encubay.

“The percentage of female ultra-high-net-worth individuals worldwide rose to 11% in 2023 from just 6.5% in 2010. By recognizing and embracing this wealth shift, we can unlock new opportunities for innovation, collaboration, and growth. This is an opportunity to empower more women and shape a prosperous future for all,“said Archana Jahagirdar, Founder & Managing Partner, Rukam Capital.

Encubay at Davos: Uniting Voices, Driving Audacious Action

In line with the World Economic Forum’s theme, “Audacious Action“, Encubay will facilitate:

Online Awareness Sessions:
The “2025 Wealth Shift: Women Leading the Change” LinkedIn Live Series starting January 14, 2025. The series will feature thought leaders, entrepreneurs, and financial experts sparking dialogue and sharing inspiring stories of women shaping the future of investing.

Panel Discussions:
“The Great Financial Shift: Women, Wealth, and Impact” panel discussion will focus on how women’s growing financial power can redefine investment trends, challenge traditional business models, and foster inclusive economic growth.

Exclusive Events:
Encubay will host Women Investing Soires across Mumbai, Delhi, and Abu Dhabi in February and March to engage women entrepreneurs, investors, and financial leaders in actionable conversations about wealth management and purpose-driven investing.

The Women’s Wealth Report:

On International Women’s Day, March 2025, Encubay will unveil the Great Financial Women’s Report, featuring insights, trends, and actionable strategies to empower women investors globally.

Global Speakers & Partners

Encubay’s session at Davos will feature an inspiring lineup of women leaders at the Women Inspiring Network Lounge at the Hotel Schatzalp in Davos, including:

• Archana Jahagirdar, Founder & Managing Partner, Rukam Capital

• Aditi Balbir, Co-founder & CEO, EcoRatings

• Sanskriti Thakur, Founder & Chairwoman, Tower Capital

• Cherie Blair, Founder, Cherie Blair Foundation

• Claire Lincoln, Global Head Institutional Investor Relationships, World Gold Council

• Deeksha Ahuja & Avneet Kohli, Founders of Encubay

• Daniella Foster, Global Head, Public Affairs, Market Access & Sustainability, Bayer Consumer Health

• Dhivya OConnor, CEO, Cherie Blair Foundation for Women

• Isabelle Grosmaitre, Founder, Goodness & Co.

• Kanika Tekriwal, CEO, Jet Set Go

About Encubay

Encubay is a global startup and angel network enabling women entrepreneurs through knowledge, networks, and capital. With a vision to enable women to create sustainable businesses and redefine leadership, Encubay is at the forefront of driving diversity and equity across the global entrepreneurial and investing landscape.

For more information, visit www.encubay.com.

Surya Sarees, a renowned name in ethnic wear, celebrated a significant milestone with the grand opening of its new store at Omaxe Chowk on January 12, 2025. With a legacy spanning over four generations, Surya Sarees has long been a trusted destination for timeless elegance and exquisite designs. This expansion brings the brand closer to a wider audience, reinforcing its commitment to blending traditional Indian fashion with modern sensibilities.

Bollywood diva Malaika Arora launching New Surya Saree Showroom at Omaxe Chowk

A Grand Celebration Unfolds

The opening event was a grand affair that seamlessly combined tradition, culture, and glamour. The festivities began with a ceremonial lamp lighting, symbolizing positivity and prosperity. This ritual marked the start of a new chapter for Surya Sarees. Guests were then treated to a Director’s Talk, where the visionary leader behind the brand Mr. Raghav Mittal, Managing Director of House of Surya, shared insights into its rich history, remarkable journey, and aspirations for the future. The speech highlighted the brand’s dedication to preserving Indian craftsmanship while embracing contemporary trends.

Reveling new Surya Saree Showroom

The events highlight was the presence of Bollywood diva and style icon, Malaika Arora, who graced the occasion as the special guest. Malaika, a long-time fan of ethnic wear, expressed her admiration for the vibrant energy of Chandni Chowk and praised Surya Sarees for its stunning collection. She also engaged with fans during an exclusive meet-and-greet session, making the event even more memorable.

The event was further honored by the presence of distinguished guests such as Mr. Jatin Goel, Executive Director of Omaxe Limited and Mr. Neeraj Gupta, Founder of House of Surya.

The celebration didn’t end with the formalities. Guests were treated to an array of authentic Chandni Chowk street food, which recreated the area’s renowned culinary culture. The aromas of chaat, parathas, and other local delicacies filled the air, adding to the festive atmosphere. The excitement continued with live music performances, creating an electric ambience that kept the mood lively throughout the day.

Guests also participated in fun activities such as games, quizzes, and surprise giveaways. The lively interactions and sense of community made the event truly special, ensuring that everyone left with unforgettable memories.

A Legacy of Elegance and Craftsmanship

Surya Sarees, also known as the House of Surya, is more than just a fashion destination; it is a cultural institution. Specializing in bridal, couture, and prt fashion, the brand offers a wide range of sarees, lehengas, and other ethnic garments perfect for weddings, festivals, and special occasions. With a legacy spanning over four generations, Surya Sarees has earned its reputation as a trusted name in Indian ethnic wear.

What sets Surya Sarees apart is its unwavering commitment to high-quality fashion, ensuring a sophisticated and inclusive shopping experience for all customers. The brand’s mission extends beyond offering beautiful garments; it aims to showcase the unparalleled artistry of Indian karigars (craftsmen) and weavers on a global stage. By promoting the incredible craftsmanship of these artisans, Surya Sarees helps elevate their recognition and value in the fashion world.

Why Omaxe Chowk

The decision to expand to Omaxe Chowk was a strategic move, reflecting Surya Sarees’ desire to make its exquisite designs more accessible to a growing clientele. Omaxe Chowk, located in the heart of Delhi, is a modern retail and cultural hub that combines the old-world charm of Chandni Chowk with the convenience of contemporary shopping. This location offers the perfect blend of tradition and modernity, allowing Surya Sarees to bring the rich heritage of Chandni Chowk to a fresh, contemporary setting. The expansion is not just about opening a new store; it’s about making the legacy of Surya Sarees available to more people, in a space that reflects both the brand’s history and its forward-thinking vision.

Find your next masterpiece

The grand opening of Surya Sarees at Omaxe Chowk was more than just the unveiling of a new store. It was a celebration of tradition, culture, and style. Whether you’re a bride-to-be, a fashion enthusiast, or someone looking to explore the best of Indian ethnic wear, this event was an unmissable occasion. The day was filled with glamour, excitement, and unforgettable moments that will be cherished by everyone who attended.

Surya Sarees continues to be a key player in the Indian fashion landscape, offering timeless elegance and exceptional craftsmanship. The opening at Omaxe Chowk marked a new chapter in the brand’s illustrious journey, bringing the best of Indian ethnic wear to a whole new audience. For those who missed the grand opening, Surya Sarees promises even more exciting experiences and collections in the future.

Stay tuned for more updates and follow Surya Sarees on social media for exclusive sneak peeks and announcements.

Website: www.houseofsurya.com

Wordswork, an award-winning digital marketing agency specializing in strategy, social media marketing, content development, and more, proudly announces its 5th anniversary. This milestone is more than a celebration of time-it’s a powerful testament to the rare and enduring relationships that have defined the agency’s success.

Wordswork Celebrates 5 Years of Service Excellence, Client Trust, and Family Values

In an industry where change is constant, it’s incredibly rare to see clients and employees stay with an agency for the long haul. Yet, wordswork has achieved this remarkable feat, with long-term partnerships from esteemed clients such as BLS International, Jio-bp and Entrepreneurs’ Organization (EO). Past collaborations with leading brands like Sarovar Hotels Pvt. Ltd. and Tao Paris further underline the agencys exceptional ability to deliver results and build trust. These relationships are not just business agreements-they are shared journeys of growth, trust, and mutual success.

Equally remarkable is the agencys ability to retain its original team members, many of whom joined at wordswork’s inception. In an era where turnover is often high, the agency’s strong family-oriented culture and unwavering support for its employees have fostered a sense of belonging, loyalty, and purpose that keep the team intact. These enduring relationships, both with clients and within the agency, are the emotional heart of wordswork’s success.

Key Milestones Over the Past Five Years

Long-Term Client Loyalty: Wordswork has built lasting relationships with clients like EO, Jio-bp, and BLS International. These partnerships reflect trust, shared values, and consistent results, setting a benchmark for client retention.

A Family-Oriented Culture: From day one, Wordswork has fostered a sense of belonging where employees feel valued and supported. This connection has cultivated a passionate team, with many members staying since the agencys founding.

Award-winning Excellence: Wordswork’s innovative campaigns, such as the 100th store launch of Jio-bp, have earned accolades, including the Elets INDIA Digital Marketing Awards 2024, showcasing its creativity and impact.

Creative Legacy: Over the years, Wordswork has successfully delivered impactful campaigns for clients like Sarovar Hotels Pvt. Ltd. and Tao Paris. These campaigns have gone beyond marketing, building meaningful connections with audiences.

Community Commitment: Wordswork has consistently supported local causes through corporate social responsibility initiatives, ensuring its impact extends beyond digital campaigns.

“We’re celebrating more than just five years-we’re celebrating a journey that’s been marked by incredible bonds with our clients and a team that feels like family,” said Ms. Sudha Maheshwari, Founder and CEO of wordswork. “In a world where relationships often feel transactional, we’ve built something deeply emotional. Our clients have stayed with us because they believe in our vision, and our team members have stayed because they feel truly part of the wordswork family. This is a rare gift, and we treasure it every day. As we look to the future, we are driven by the same passion and commitment that have gotten us here.”

To commemorate this milestone, wordswork plans to host a series of events and initiatives aimed at celebrating with clients, partners,the team and the community. Details of these celebrations will be announced in the coming weeks.

About Wordswork
Wordswork is a premier digital marketing agency based in Gurgaon, India. Founded in 2019, the company specializes in crafting customized communication strategies that enhance brand presence and foster meaningful connections between clients and their target audiences. Trusted by organizations like EO, Jio-bp, and BLS International, wordswork is renowned for its lasting client relationships and family-oriented culture. Past collaborations with brands like Sarovar Hotels Pvt. Ltd. and Tao Paris further highlight its creative legacy. The agencys dedication to creativity, service excellence, and genuine connections makes it a trusted partner for businesses seeking impactful digital marketing solutions.

For more information, please visit www.wordswork.in.

Truecaller, the leading global communications platform, today announced the appointment of Hemant Arora as Vice President, Global Ad Sales Business. With this strategic addition to its leadership team, Truecaller aims to further strengthen its position in the ads business and double down on its largest revenue stream, redefining its global ad sales strategy.

Truecaller Appoints Hemant Arora as Global Head of Ad Sales Business

With over 25 years of expertise in driving high-growth revenue strategies and managing global operations, Hemant has consistently delivered transformative results for top-tier media and technology companies such as TikTok, Times Network, Dainik Bhaskar Group, NDTV Media and Discovery Networks South Asia. In his previous role at TikTok, Hemant was heading global accounts for Europe, APAC and METAP regions.

Expressing his enthusiasm, Hemant Arora, Vice President, Global Ad Sales Business, Truecaller said, “With a global active user base of over 425 million people, Truecaller is uniquely positioned at the intersection of technology, trust, and communications. I am excited to join the team and look forward to driving impactful growth and deepening our partnerships, globally.”

“Hemant’s proven track record of building scalable revenue models and his deep understanding of global markets make him the ideal leader to drive Truecaller’s ad sales strategy,” said Rishit Jhunjhunwala, CEO, Truecaller. “His appointment will further strengthen our vision to revolutionize how brands connect with consumers and unlock the full potential of our platform for advertisers across the globe.”

Truecaller continues to evolve as a trusted global communications platform, leveraging its expansive user base of over 425 million active users worldwide. With Hemants leadership, the company aims to expand its ad sales portfolio, deliver cutting-edge solutions, and deepen its footprint in global markets.

About Truecaller
Truecaller is an essential part of everyday communication for over 425 million active users, with more than a billion downloads since launch and close to 46 billion unwanted calls identified and blocked in 2023 alone. The company is headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm in October, 2021.

www.truecaller.com