Indian outbound travel company Switrus Holidays has achieved a landmark milestone by bringing over 3,000 Indian travellers to the Swiss Alps within a single year of its official partnership with Jungfrau Railways.

Switrus Holidays Honoured by Jungfrau Railways for Serving 3000+ Travellers

The achievement makes Switrus one of the highest-contributing Indian tour operators to Switzerland’s iconic alpine tourism sector and has earned the company formal recognition as an Official Partner for promoting Jungfraujoch – Top of Europe, one of Europe’s most visited mountain destinations.

A Record Year for Indian Tourism to Switzerland

Within just the first year of collaboration, Switrus successfully operated large-scale Europe group tours, sending more than 3,000 Indian tourists to Jungfraujoch – Top of Europe.

This milestone highlights the rapidly growing demand for Switzerland tour packages from India and reinforces India’s importance as a key source market for Swiss tourism.

Europe-Only Specialist with Weekly Departures to EUROPE

Founded in India in 2013, Switrus Holidays has built its brand exclusively around Europe group tours. The company is currently operating weekly scheduled Europe departures from India, reflecting operational scale, structured planning, and destination specialization.

Unlike general outbound travel companies offering multiple global destinations, Switrus focuses solely on Europe, positioning itself as a dedicated Europe tour operator from India.

Strengthened Presence with Germany Office

As part of its international expansion strategy, the company has established Switrus Holidays GmbH in Germany to strengthen its European base operations.

The Germany presence enables:

• Direct coordination with European suppliers

• Improved service standards

• Better pricing control

• Stronger on-ground support for Indian travellers

This operational structure provides Switrus with a strategic advantage in managing large-scale Switzerland and Europe group tours.

Strengthening India–Switzerland Tourism Relations

The recognition from Jungfrau Railways reflects India’s growing contribution to Swiss tourism and marks a defining moment for Indian outbound travel brands expanding their global footprint.

With over 13 years of experience and a rapidly expanding pan-India presence with offices in Delhi, Maharashtra , Gujarat, West Bengal, Telangana, Karnataka, Tamil Nadu & Kerala,   Switrus Holidays continues to play a significant role in driving Indian tourism to Europe.

As the ICC Men’s T20 World Cup unfolds, homes across the country shift into match mode. Living rooms carry the intensity of every over, kitchens stay active between timeouts, and outdoor spaces become extensions of the on ground celebrations. Recognising how closely these moments are tied to the spaces we live in, Crompton Greaves Consumer Electricals Ltd. (CGCEL) is strengthening its ongoing ‘Every Space Bright & Right with Crompton Lights’ campaign through a strategic collaboration with former India cricketer, World Cup champion, IPL batting coach, mentor and one of India’s leading commentators, Dinesh Karthik.

Crompton collaborated with Dinesh Karthik

The association comes alive through a digital film and a series of contextual Instagram reels rolled out during the tournament. Developed in collaboration with Aflog’s creative studio and supported by AI-driven visual storytelling, the campaign draws a parallel between the evolution of the game and the evolution of how homes are lit today. At its core lies a clear message — lighting should do more than brighten a room. It should brighten the moment.

Dinesh Karthik is one of the most respected voices in cricket today, known for his composure and sharp match awareness. Hailing from Tamil Nadu, he shares a deep connect with audiences across South India, where cricket is passionately followed. His instinct for making the right call aligns naturally with Crompton’s ‘Bright & Right’ philosophy — choosing lighting that fits the purpose of each space and moment.

Through the Instagram reel series, released around key match days, Dinesh Karthik shares insights from the tournament while drawing natural parallels to his bright & right spaces at home. Just as a well-timed move can influence momentum on the field, the right lighting can elevate the experience of a space — bringing focus to a living room, clarity to a kitchen, or warmth to an outdoor gathering. The series of sub-films feature Dinesh Karthik announcing the “Crompton Player of the Game” after every Indian match during the tournament. The initiative celebrates standout performances on the field while reinforcing Crompton Lighting’s association with moments that truly light up the game.

Speaking about the campaign, Tanmay Prusty, Chief Marketing Officer – Crompton Greaves Consumer Electricals Ltd., said, “At Crompton, we believe lighting plays a defining role in shaping how people experience their homes. With ‘Every Space Bright & Right’, we are encouraging consumers to move beyond a one-size-fits-all approach and think more deliberately about how each space is lit. Dinesh embodies that mindset naturally. He is known for his clarity of thought, composure under pressure, and ability to make the right call at the right moment. A connoisseur of good design and a seeker of authentic partnerships, Dinesh Karthik brings both taste and thoughtful curation to this collaboration. His strong connect across South India, especially during a cricketing event of this scale, makes him an authentic voice for this campaign. Together, we are bringing a simple but important idea into everyday conversations — that the right light can meaningfully enhance how a space feels.”

Speaking about this collaboration, Dinesh Karthik said, “In cricket, the difference often lies in small decisions made at the right time. That mindset applies at home too. Lighting plays a bigger role than we realise — it can change the energy of a room instantly. Whether you’re watching a match, spending time with family, or relaxing at home in the evening, the right light makes that experience better. That’s what I found compelling about this campaign.”

Shot at his home, this collaboration culminates in a digital film that captures this evolution. The film opens with Dinesh Karthik reflecting on how the game has evolved over the years from being part of India’s historic win at the inaugural ICC Men’s T20 World Cup in 2007 to the fast, high-intensity format fans enjoy today. He recalls returning home after that tournament and realising that the lighting in his space didn’t quite match the energy and excitement of the game. That realisation led him to rethink the way his home was lit, eventually turning to Crompton lighting to create the right ambience. As he walks through his home, each space reflects a different rhythm of the day – warm lighting elevates the match-viewing experience, crisp illumination enhances kitchen clarity, and thoughtfully placed outdoor lights create a relaxed evening ambience. The message comes together simply: as the game evolves, so should the way we light our homes.

With this next phase of ‘Every Space Bright & Right’, Crompton reinforces its leadership in lighting – offering solutions designed not just to illuminate homes, but to enhance how modern India lives in them.

Link to the Social Media Video – www.instagram.com/reel/DVfWzPJkiHy

About Crompton

With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions, and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after-sales service to its customers. Beyond its consumer portfolio, Crompton also has a robust B2B presence in the Lighting segment, delivering advanced and energy-efficient solutions for commercial and industrial applications. In 2025, Crompton became the first lighting company to receive the GreenPro certification for its B2B lighting solution, reaffirming its commitment to sustainability and innovation. Strengthening its foothold in the renewable energy space, the company has forayed into solar rooftops—representing a significant step forward in its contribution to India’s evolving clean energy landscape. With solar solutions spanning lighting, pumps, and rooftops, Crompton continues to lead as a responsible and future-ready brand in sustainable energy.

The company’s consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the company’s storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of India’s Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 Companies 2022’ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

Smile Train India and the Birth Defects Research Foundation announced the launch of BIND – Birth Anomalies Network of India, a first-of-its-kind national forum aimed at closing critical gaps in prevention, early detection, treatment, and long-term care for children born with birth anomalies.

Launch of Birth Anomalies Network of India (BIND)

In India, birth anomalies affect an estimated 600,000 newborns annually and contribute significantly to infant mortality, lifelong disabilities, and financial and emotional strain on families. As deaths from infectious causes decline in India, congenital anomalies account for a growing proportion of child mortality but often receive insufficient attention.

Gaps in Care for Children with  Anomalies

BIND seeks to align stakeholders across government, healthcare, research institutions, and civil society to strengthen surveillance and data systems, promote preventive measures, expand awareness of anomaly scans and newborn screening, improve timely access to quality treatment, and drive evidence-informed policymaking in a coordinated way. At the core of the initiative is the proposed National Birth Anomalies Registry, which aims to generate authentic data, identify preventable risk factors, and guide equitable resource allocation.

Speaking at the launch, Mamta Carroll, Vice President and Regional Director, Asia, Smile Train, said, “Birth anomalies have remained under-recognized in public discourse for far too long. BIND aims to create a unified platform that brings together clinicians, researchers, caregivers, policymakers and civil society around a shared national purpose. BIND is launched with an ambitious vision to a more enabling and inclusive environment where every child born with a birth anomaly has timely access to timely information, quality treatment, rehabilitation, and long-term support, and every family is empowered with the care and dignity they deserve.”

Dr. Anita Kar, Director, Birth Defects Research Foundation, Pune highlighted the research gap, stating, “India lacks robust nationwide data on the true burden, causes, and long-term outcomes of birth anomalies. Without strong surveillance and registry systems, policies remain fragmented and reactive. Children with congenital conditions require integrated, multidisciplinary care, from early diagnosis to safe and sustained comprehensive care supported by sustained public investment and evidence-based planning.”

The launch of this initiative on March 2, 2026, at India Habitat Centre, New Delhi and was attended by healthcare leaders, researchers, civil society organizations, affected individuals and families to advance a coordinated national agenda. A whitepaper outlining the roadmap for a proposed National Birth Anomalies Task Force and recommendations was released at the event.

About Smile Train India: www.smiletrainindia.org

About Birth Defects Research Foundation: www.birthdefectsindia.com

 BMC Helix gathered over 75 leaders from top GSIs (global system integrators) at SPEX — Service Provider Exchange 2026 held in Phuket, Thailand. The annual event brought together partners spanning India, Malaysia, Singapore, the US, and the Netherlands. It showcased the company’s latest product innovations and its Agentic AI roadmap, along with the partner ecosystem.

BMC Helix hosts over 75 GSIs at SPEX 2026 in Phuket

“SPEX is an invite-only event for our GSI partners and plays a crucial role in bringing together BMC Helix’s product strategy, customer focus, and partner expertise, with a shared vision,” said Shwetha Sanjeev, Area Vice President Sales, International, BMC Helix. “The shift towards intelligent, self-optimizing operations is no longer theoretical; it is happening now, and we are committed to working closely with our GSI partners to help our mutual customers navigate this transformation by leveraging BMC Helix’s Agentic AI capabilities. Along with our GSI partners, we remain focused on strengthening collaboration, delivering measurable outcomes and empowering customer organizations to lead with confidence in an increasingly autonomous digital world.”

Following the separation of BMC Helix from BMC, SPEX 2026 is a milestone in establishing BMC Helix’s identity as an independent leader in IT Service Management and AIOps. The event’s main theme centred around AI Agents driving the next wave of ServiceOps. Attendees included senior representatives from Infosys, TCS, Tech Mahindra, HCL Technologies, Wipro, Kyndryl, Accenture, CGI, and Dell, among others.

“SPEX Roadshow in Phuket is a powerful reminder that transformation is a collective journey,” said Kurt brown, Vice President Sales, GES, BMC Helix. “It’s about aligning strategy with our partners and customers to shape the future of digital enterprises together. The conversations here go beyond technology. They focus on long-term collaboration, shared accountability, and building resilient, autonomous organizations at scale, powered by GenAI and Agentic AI. With growing momentum across the globe, we remain committed to strengthening our ecosystem, deepening strategic relationships, and driving sustainable business impact for the future.”

The event featured immersive training sessions for partners to directly experience BMC Helix’s evolving capabilities. These included the BMC Helix Airline Simulation and a hands-on lab, “Elevating Innovation Through Helix Agentic AI.” The event also featured product demonstrations and a roadmap of the organisation’s future direction. SPEX 2026 concluded with an awards ceremony that recognized partner organizations and individuals for their outstanding performance in fiscal year 2026.

About BMC Helix
BMC Helix, now an independent company, helps the world’s most forward-thinking IT organizations turn AI into action—unlocking human potential to multiply productivity so teams can focus on the work that matters most. With an industry-leading, AI-powered, open platform, BMC Helix delivers a dynamic fleet of AI agents that augment work across enterprise IT service and operations management to anticipate needs, automate solutions, and accelerate outcomes for ServiceOps.
 

Disclaimer
BMC Helix refers to BMC Helix, Inc. Helix and other Helix marks are exclusive properties of BMC Helix, Inc. and BMC, BMC Software, the BMC logo, and other BMC marks are the exclusive properties of BMC Software, Inc. Both are registered or may be registered with the U.S. Patent and Trademark Office or elsewhere. All other trademarks or registered trademarks are the property of their respective owners. ©Copyright 2025 BMC Helix, Inc.

For further information, please visit: events.bmc.com/bmc-helix-roadshow-phuket/home

As we build up to the 2026 edition of the  Indian Premier League, we will have a look at key personnel changes and how the teams shape up ahead of the season. In this analytical preview, David Warner and Eoin Morgan – Chief Cricket Analysts, Parimatch Sports, two of the game’s most respected cricket minds – deliver a comprehensive breakdown of the makeup of the 10 IPL teams.

Ravindra Jadeja and Sanju Samson served their respective sides well over the last decade

Eoin Morgan, Chief Cricket Analysts Parimatch Sports

Eoin Morgan Shares Expert Insight on IPL 2026’s Biggest Trade Shock
The 2026 IPL mini-auction had a lot of surprises in store for the fans, but the biggest surprise was unfurled even before the auction started as the Rajasthan Royals decided to trade Sanju Samson for Ravindra Jadeja and Sam Curran from Chennai Super Kings, allowing all three players a new lease of life in the IPL.

Samson served as the skipper for the Royals for five years between 2021 and 2025, helping the inaugural IPL champions reach the final for the first time since 2008 in his second year of captaincy.

The right-handed top-order batter is also the all-time leading run-scorer for RR but the emergence of Vaibhav Sooryavanshi made the RR side very top-heavy with Samson, Yashasvi Jaiswal, Sooryavanshi, Dhruv Jurel, Riyan Parag, and Shimron Hetmyer vying for the top four spots in the batting order.

On the other hand, Ravindra Jadeja never finished as the highest run-scorer or the highest wicket-taker for the Super Kings in any single edition, but the all-rounder is the all-time leading wicket-taker for CSK in the IPL. Jadeja’s presence, along with Ravichandran Ashwin, would be highly missed as the Super Kings enter a new era with newer heroes on the horizon.

David Warner gives an insight into the biggest trade ahead of IPL 2026
If I look back on my IPL career, I represented two franchises, the Delhi Capitals and the Sunrisers Hyderabad, and returning to Delhi after playing for Sunrisers for 7 years was definitely a moment I looked forward to at that point of my career.

Ravindra Jadeja started his career with the Royals but went on to win three more titles with CSK, and it would definitely be an emotional moment for the all-rounder to return to his first franchise in the IPL.

On the other hand, Samson might be in need of a fresh challenge in the IPL, and once he’s relieved of the captaincy duties, he might even surpass the pedigree and potential we saw in Sanju during his time with the Royals.

Sanju Samson’s fresh opportunity at CSK
When Samson was appointed as the captain of the Royals in 2021, there were not many bonafide stars in the RR dressing room with Yashaswi Jaiswal and Riyan Parag still in their teenage while Shivam Dube and Glenn Phillips were not the finished elite T20 product in terms of finishing games and providing genuine all-round options.

Sanju took on that load of leading a young team and even qualified for the final of IPL 2022, 14 years after RR had made it to their last final. Despite his calibre and achievements, the Royals took the decision of trading Samson to improve their balance and offer more all-round options in the squad.

The wicket-keeper batter is fresh off a great T20 World Cup campaign where he wasn’t even part of the first-choice playing XI, but came in and helped India make it to the semi-final against all odds.

Ravindra Jadeja’s second homecoming at RR
Ravindra Jadeja is adored by the fans in Chennai as one of their own and is part of the greatest CSK team which achieved IPL, CLT20, and completely dominated the T20 franchise circuit for a couple of years.

But, after a couple of ordinary seasons, Jadeja would be looking forward to a change in scene as his skills and experience would be much more revered in the young RR setup where Kumar Sangakkara is back as the head coach and would be looking to get the best out of both Jadeja and Sam Curran.

Shane Warne and Ravindra Jadeja bowled in tandem for RR in 2009 and 2010
Jadeja’s rise as an all-round talent was well documented in his early years with RR with the legendary Shane Warne referring to him as ‘A Superstar in the Making’. After a gap of 15 years, the all-rounder is back where things started for him and alongside Curran, would allow the Royals to play a deeper batting line-up with more bowling options.

Eoin Morgan feels Sanju Samson is the perfect fit for CSK
If I look at this from a neutral lens, both teams have walked away with what they wanted, as Rajasthan Royals were short on all-rounders last season, while CSK lacked the firepower at the top, ultimately finishing with the wooden spoon in IPL 2025.

With MS Dhoni edging towards the last one or two years of his IPL career, and many reports suggesting that the 44-year old might feature as an impact player and not don the gloves, Sanju can step into Dhoni’s role with ease behind the stumps.

Apart from his excellent glove work, Dhoni is known for giving valuable inputs, which helped Ruturaj Gaikwad grow as a leader, and Samson, with his rich experience of leading RR and being part of India’s 2024 ICC T20 World Cup-winning squad, can offer similar inputs to Gaikwad, who will continue to lead CSK despite Samson’s arrival.

Prashant Veer and Kartik Sharma have been identified as Jadeja’s and Dhoni’s respective heirs in the lower middle order, along with the presence of Dewald Brevis and Shivam Dube, who complete CSK’s middle order.

Along with the upcoming prodigious talent Ayush Mhatre and skipper Gaikwad, Samson could be the perfect fit for CSK’s top order as the opening batter from Kerala is equally adept at playing seam and spin bowlers.

Sanju has learnt from the best, as he was often on the sidelines watching Rohit Sharma and Virat Kohli do their respective jobs with 100% precision. At RR, Sanju has also played under the captaincy of internationally acclaimed leaders like Steve Smith and Ajinkya Rahane, who are very tactically astute, and those learnings would certainly come in use in the near future when he would be one of the senior-most players in the CSK squad once Dhoni hangs up his boots.

Contributed by– David Warner, Brand Ambassador Parimatch Sports & Eoin Morgan, Chief Cricket Analysts  Parimatch Sports

Vikram Mills, a legacy name renowned for manufacturing premium quality wheat flours, has announced a major strategic expansion to its operations. This year, the company successfully implemented a new 100-tons-per-day “rice to rice” processing plant directly at its headquarters at Lawrence Road Industrial Area.
 

This latest development marks a significant milestone in the company’s evolution from a specialised flour miller into a comprehensive agro-products powerhouse.
 

Rice Production at Vikram Mills
 

Speaking on the development, Mr. Shubham Garg, Director, Vikram Roller Flour Mills Limited said, “The addition of the 100-ton rice-to-rice plant at our Delhi headquarters is an important step for us. It allows us to extend our established wheat processing capabilities into rice while strengthening supply and logistics across NCR. Our focus remains on building capacity in line with long-term demand.”
 

Building on regional success, the launch of the headquarters unit follows closely on the heels of another major operational victory. Just last year, Vikram Mills successfully commissioned a 100-tons-per-day “paddy to rice” plant located in Kiloi, Rohtak.
 

The Rohtak facility expanded the company’s rice processing operations, particularly in procurement planning, grading and large-scale handling. The experience from that unit supported the setup of the new headquarters plant and helped streamline sourcing, processing and distribution activities.
 

Production at Vikram Mills
 

The seamless implementation of the Rohtak plant reinforced the company’s ability to scale beyond wheat. Now, the new headquarters plant builds on that base and expands processing capacity to meet domestic supply requirements in the Delhi NCR region.
 

Combining “Flour Muscle” with Basmati Rice Production, this is a strategic move to integrate wheat and basmati rice operations at the headquarters. By placing the new rice-to-rice plant at its headquarters, Vikram Mills is effectively combining its traditional “flour muscle”, its large-scale wheat processing capacity, with its growing rice operations.
 

This integration offers several distinct advantages for the market:

One-Stop Solution: It enables a single manufacturing unit to cater to dual demands, streamlining logistics and procurement.
 

Enhanced B2B Services: Business partners, FMCG retailers and institutional buyers can now source both premium flour and high-quality rice from the same trusted supplier.
 

Supply Chain Efficiency: Consolidating these operations ensures a highly controlled, uninterrupted and efficient supply of essential staples across the capital region.
 

Looking ahead, as consumer and institutional demand changes, many buyers prefer to source multiple staples from reliable partners. Vikram Mills plans to strengthen its distribution network to serve both food service and retail markets. With the Rohtak and Delhi plants operational, the company will focus on maintaining steady supply and consistent output across its wheat and rice operations.

Some homes don’t announce themselves. They reveal who you are when the noise fades and the day finally exhales. In the latest episode of Asian Paints Where The Heart Is Season 9, the doors open not just to a home, but to a gentler way of living. Tucked away from the rush, Gautam Gambhir and his wife Natasha Gambhir have shaped a space that feels like an intentional pause—quiet, grounded, and deeply personal. Flooded with natural light and softened by thoughtful details, their home in Delhi reflects life lived at an unhurried pace, where connection comes before clutter and comfort before spectacle.

Asian Paints Where The Heart Is S9 – Gautam Gambhir

Known for his steely resolve in public life, Gautam speaks of home as the place where that armour can finally be set aside. “On the field, I’m Gambhir. At home, I’m Gautam,” he says—a distinction that quietly explains the home’s restraint, softness, and absence of excess. Situated in a calm, tree-lined neighbourhood, the two-storey home offers a gentle counterpoint to the demands of a high-pressure life; a sanctuary designed for balance, peace, and the simple luxury of feeling at ease.

Having left home at a young age to pursue cricket, Gautam carries with him a deep awareness of what home represents, not just as a place, but as reassurance. That understanding quietly informs the way the house feels today. Here, returning home is not an event, but a feeling. “When you come back home, this is your space; a place that makes you feel secure and stable,” he reflects.

At the heart of the home is a soaring atrium, crowned with a domed ceiling where sunlight moves softly through the day, casting changing patterns of light and shadow. The walls, finished in Lankan Jasmine from Asian Paints’ Nilaya Arc Matt range, lend a breathable, tactile warmth to the interiors. The restrained palette is intentional, “My favourite colours are white and ivory,” Gautam shares, allowing architecture, light, and natural textures to take centre stage.

While Gautam’s preference for clean, neutral tones lays the foundation, Natasha brings warmth and personality to the space. Classic furniture, carved wood accents, polished marble, and subtle metallic highlights coexist in quiet balance. Soft curtains, delicate pelmets, and layered textures make the home feel lived-in rather than styled. As Gautam puts it, “Home design is about making the right choice. There are so many options and colours, but what matters most is what you like.”

Season 9 also introduces a first for Where The Heart Is with the launch of the Asian Paints Where The Heart Is Lookbook, designed as a thoughtful companion to the stories unfolding in each home. Drawing from Gautam and Natasha’s space, the Lookbook gently decodes the calm palette of whites, ivories, and soft textures that define their home, translating its understated elegance into curated colour stories and design cues. It allows viewers to move beyond admiration and into understanding—showing how the quiet harmony of light, colour, and material seen in this home can be thoughtfully recreated in their own spaces.

Every corner carries meaning. A carefully curated trophy lounge traces Gautam’s cricketing journey, with awards displayed with quiet restraint, alongside family photographs and books. Yet, even here, achievements take a back seat to emotion. “This room has been created with a lot of love and affection, which, for me, matters far more than all the achievements,” he says. The trophy lounge is not a display of success, but a gentle reminder of the journey — the perseverance, setbacks, and growth that matter far more than what is won.

The episode moves into the daughters’ rooms, which carry a softer, more intimate energy shaped around comfort, security, and everyday joy. Designed to feel light and airy, the spaces use calm whites and gentle neutrals, allowing natural light to take centre stage. Smart storage, uncluttered corners, and flexible layouts create room for play, rest, and growing independence.

At home, wins and losses fade away. As Gautam shares, his children don’t measure success in trophies or scorecards; they simply know when he is home. That constancy, more than achievement, forms the emotional heart of the space. After years of pressure and public life, the house offers something rare and deeply personal: stillness. “When you come back home, this is your space, a place that makes you feel secure and stable,” Gautam says. In the end, the home reflects a simple truth, home is peace.

Watch Gautam Gambhir’s serene and timeless aesthetic in Asian Paints Where The Heart Is Season 9 in the link below:

Asian Paints Where The Heart Is S9 E4 | Featuring Gautam Gambhir’s Pristine Delhi Bungalow

Link to the episode: www.youtube.com/watch?v=uaySQYkV2tA&t=2s

Where the Heart Is Lookbook: www.beautifulhomes.asianpaints.com/magazine/where-the-heart-is.html

About ‘Asian Paints Where The Heart Is’ Season 09

Asian Paints Where The Heart Is is Asian Paints’ flagship home and lifestyle series that explores the deeply personal relationship people share with their homes. Now in its ninth season, the series goes beyond décor to capture how Indian homes are being shaped by emotion, identity, relationships, and everyday living.

Season 9 features Archana Puran Singh, Keerthy Suresh & Antony Thattil, Sonakshi Sinha & Zaheer Iqbal, Gautam Gambhir and Aman & Priya Gupta each opening the doors to homes that reflect who they are beyond their public personas. Through thoughtful storytelling, the series highlights how colour, texture, light, and spatial design quietly influence how people live, feel, and connect.

As a first this season, Asian Paints introduces a curated Where The Heart Is Lookbook, allowing viewers to recreate elements of homes in their own spaces. Featuring décor cues, colour inspirations, and design tips drawn from the episode, the vision board is seamlessly integrated into the viewing experience, guiding audiences to BeautifulHomes.com.

Asian Paints Where The Heart Is Season 9 is available across Asian Paints’ digital platforms and OTT platform, JioHotstar.

About Asian Paints Limited

Since its founding in 1942, Asian Paints has become India’s leading and Asia’s second-largest paint company, with a consolidated turnover of Rs. 33,797 crores (Rs. 338 billion). It continues to uplift spaces, transcend the boundaries of colour and design, creating a positive impact in the lives of customers. The organization operates in 14 countries and has 26 paint manufacturing facilities globally, servicing consumers in over 60 countries.

Asian Paints has always been a leader in the paint industry, innovating and introducing new concepts in India like Colour Ideas, Beautiful Homes Painting Service, Colour Next, and Asian Paints Beautiful Homes Stores. Asian Paints manufactures a wide range of paints and coatings for Decorative and Industrial use and also offers specialized painting and interior decor solutions. The decorative business portfolio also includes the SmartCare range for waterproofing, WoodTech products for wood finishes, and the Adhesives range for all surfaces.

Asian Paints also offers a wide range of Home Décor products and is one of the leading players in the integrated decor space in India, offering Modular Kitchens and wardrobes, Bath Fittings and Sanitaryware, Decorative Lightings, uPVC windows and doors, Wall coverings, Furnitures, Furnishings, Rugs, etc.

For our email disclaimer please visit www.asianpaints.com/disclaimer.html#email

The Science Based Targets initiative (SBTi), called on Indian corporations to prioritize science-based targets to transform food supply chains into resilient, low-carbon systems that deliver long-term cost savings, enhanced productivity, and reduced climate risks during his trip to India last week.

David Kennedy, CEO of Science Based Targets Initiative (SBTi)

Mounting pressures on global food systems, where more frequent droughts, heatwaves, and shifting growing seasons threaten harvests and drive annual agricultural losses of $123 billion worldwide. In Asia, these climate-related disasters equate to nearly 4% of agricultural GDP, cascading impacts through food security, livelihoods, and economic stability.

David Kennedy, CEO of Science Based Targets Initiative (SBTi), during his recent visit to India, positioned the Forest, Land and Agriculture (FLAG) sector’s reliance on ecosystems as a call to invest in regenerative practices, reduce food waste and deforestation, and build resilience through diversified sourcing, traceability, and stronger supplier partnerships.

By end-2024, 85% of companies with validated SBTi FLAG targets implemented regenerative farming to slash agricultural emissions, while 75% tackled land-use change and deforestation, proving science-based targets drive tangible operational shifts for sustainable supply chains. Over 10,000 companies and financial institutions globally, including 290 in India, have set SBTi targets, representing more than 40% of global market capitalization across major sectors and regions.

David Kennedy, CEO of SBTi said, “Indian companies are at the forefront of food systems transformation in the Global South. More than 400 food value chain companies globally now have science-based targets covering FLAG emissions. Embedding these targets into core strategy can unlock long-term cost efficiencies, strengthen resilience, reduce regulatory risks, and improve access to capital. The opportunity now is to scale credible, low-emission systems that deliver for business, smallholders and the planet with urgency and integrity.”

Arun Nanda, Trustee on the SBTi Board, stated, “India’s corporate climate moment is here. Extreme weather is already disrupting supply chains and productivity, but science-based targets offer a clear pathway to turn these pressures into competitive advantages. Indian firms, deeply embedded in global markets, can lead by adopting SBTi frameworks to cut costs through efficiency, secure green financing, and build resilience across food systems. The time to act is now, shaping a sustainable economic future for the nation.”

SBTi research shows companies with science-based targets gain benefits beyond emissions cuts, including stronger risk management, competitive advantage, and deeper supplier relationships. The revised Corporate Net-Zero Standard (V2) adds tailored criteria for medium companies across upper-middle, lower-middle, and low-income countries, and for small and micro-enterprises globally, improving accessibility despite size, location, or financing constraints. Scope 3 targets drive collaborative supplier engagement through capacity building and transition planning. Both V1.3 and draft V2 also stress climate justice, urging greater support for vulnerable countries and affected communities.

For Indian companies, Kennedy stressed that adopting SBTi routes insulates against sourcing volatility, cuts long-run costs via efficiency and resilience, and positions firms as leaders in equitable food transitions, recognizing “survival emissions” while prioritizing adaptation co-benefits like nutrition security and livelihoods.

About SBTi

The Science Based Targets initiative (SBTi) drives ambitious corporate climate action by providing science-based emissions reduction targets. Over 10,000 companies and financial institutions use SBTi standards to align with the Paris Agreement, fostering resilient, net-zero economies.

Learn more at www.sciencebasedtargets.org.

Parimatch Sports, a premium sportswear brand inspired by the world’s top athletes, proudly joins forces with star cricket team Maharashtra Tycoons as their official partner. This season, the Tycoons competed in the World Legends Pro T20 League in Goa, a tournament bringing together legendary cricketers from around the world. The Tycoons, led by Carlos Brathwaite, took to the field once again, creating memorable highlights with star power, outstanding individual performances, and truly emotional cricket that kept fans on the edge of their seats.

The Maharashtra Tycoons became one of the most talked-about cricket teams in the tournament thanks to a strong international lineup. The squad included players whose careers have long become part of cricket history, such as Dinesh Karthik, Chris Gayle, Dale Steyn, Carlos Brathwaite, Stuart Binny, Shaun Marsh, Alastair Cook, Nathan Coulter-Nile, and Peter Siddle.

“We are proud to be the official partner of the Maharashtra Tycoons in the new season of WLPT20. Their professionalism, passion, and team spirit allowed them to celebrate every victory and face every defeat with dignity. They demonstrate true strength of character and determination—qualities that closely align with our brand,” said the Parimatch Sports Press Office.

The league format allowed these legends to step back onto the field, with skill, strategic thinking, and the will to win are just as important as the result. Subsequent matches highlighted the high level of competition.

“This season showed how important experience, trust within the team, and the willingness to fight until the end are. Playing alongside cricket legends and feeling the support of fans is what makes tournaments like this truly special,” commented Carlos Brathwaite, captain of the Maharashtra Tycoons.

Parimatch Sports’ partnership with the Maharashtra Tycoons emphasizes cricket as a spectacular experience where emotions, the will to win, and fan connection matter. This format combines sporting competition with entertainment, brings together multiple generations of fans, and creates powerful stories around the game. With Parimatch Sports, fans feel the synergy of moving forward and immerse themselves in an atmosphere full of love and passion for cricket, enjoying every moment of the season.

About Parimatch Sports
Parimatch Sports is a high-quality sportswear brand inspired by the world’s top athletes and designed to equip every brave soul on their winning track. Trusted by international stars like Trinidadian cricket legend Sunil Narine, Parimatch Sports creates professional on-field kits for football and cricket teams, including its partnership with the star cricket team Maharashtra Tycoons, alongside a comprehensive range of stylish workout wear for fans. The brand stands out with exclusive designs inspired by the greatest athletes and their victories on the pitch. Parimatch Sports aims to expand the horizons of Asia’s love for sports, bringing it to a new level.

Maharashtra formally set the stage for PULSE 2026 as Hon. Chief Minister Devendra Fadnavis chaired the Curtain Raiser at the Maharashtra Vidhan Bhavan on Tuesday, outlining a comprehensive vision to position the state at the forefront of healthcare innovation, medical education, and related investments.

Hon’ble Chief Minister Devendra Fadnavis at the Curtain Raiser of PULSE 2026, convening leaders from healthcare, academia and industry

More than a ceremonial opening, the Curtain Raiser underscored how the Government of Maharashtra is reframing healthcare not only as a social imperative, but also as strategic infrastructure central to the state’s economic, innovation and research agenda. Headlined by the Chief Minister, the event was graced by Minister for Medical Education Shri Hasan Mushrif, Minister of Water Resources Girish Mahajan, Minister of State for Medical Education Smt Madhuri Misal, Secretary, Medical Education and Pharmaceuticals Shri Dheeraj Kumar (IAS), and Commissioner, Medical Education Shri Anil Bhandari (IAS).

Leaders from healthcare institutions including Sir H. N. Reliance Foundation Hospital and Lilavati Hospital, alongside Swapnali Kadam of Bharati Vidyapeeth, and diagnostics major Agilus Diagnostics participated in the discussions. They were joined by Prashant Desai, longevity and health span educator; integrative health expert Luke Coutinho; actor and women’s health advocate Soha Ali Khan, associated with UNFPA India; and representatives from the Ramky Group, which is involved in bulk drug park development in Maharashtra. Many of the participants also joined the initiative as Champions for PULSE, committing to support the platform’s long term vision of strengthening healthcare innovation, research collaboration and health systems transformation in the state.

The composition of the gathering reflected the ambition of PULSE 2026 as a convergence of clinical medicine, preventive wellness, diagnostics, policy and investment. Importantly, the state confirmed that PULSE 2026 will be held on March 27 to 28, 2026, at the Jio World Convention Centre in Mumbai, reflecting the scale and ambition of the summit.

In his address, the Chief Minister articulated a clear vision for the sector’s evolution.

“Healthcare must be viewed as both a social responsibility and a driver of long term economic growth. Maharashtra has the institutional depth, medical expertise, and innovation capacity to emerge as a national leader in healthcare transformation. Through PULSE 2026, we aim to create a structured platform that brings together policy, capital, research and clinical excellence to strengthen our health ecosystem,” said Chief Minister Devendra Fadnavis.

The Chief Minister also highlighted the importance of building affordable healthcare models and strengthening Maharashtra’s health and medtech ecosystem. He emphasised that the state’s expanding digital health infrastructure and public health data systems can play a catalytic role in enabling innovation, research and technology development, while creating new opportunities for collaboration between government institutions, healthcare providers and private sector innovators.

Beyond infrastructure and innovation, PULSE 2026 will place strong emphasis on preventive healthcare, early diagnostics and community awareness as foundational pillars of long term health resilience. By aligning public policy with private sector participation and institutional expertise, the state aims to catalyse investment into healthcare infrastructure, medtech manufacturing, digital health platforms, biotechnology research, wellness, medical tourism and healthcare expansion.

Research and academic collaboration will form another central pillar of the conclave, with a focus on competency based medical education, global university partnerships, translational research and technology enabled learning environments.

Mumbai’s status as a medical, financial and educational hub gives the initiative natural momentum. The broader vision, however, is more expansive: to position Maharashtra as a gateway for healthcare innovation, research excellence and global capital participation. 

PULSE 2026 is expected to bring together more than 130 national and international speakers across 20 sessions over two days, with an estimated 2,900 delegates representing government, academia, clinicians, industry leaders, investors and multilateral institutions. Conceived not as a one time event but as part of a sustained five year charter for healthcare transformation, the initiative will also explore how emerging technologies and digital platforms are reshaping healthcare delivery, medical education and innovation ecosystems.

As momentum builds toward March 27 to 28 at the Jio World Convention Centre, PULSE 2026 is being framed not merely as a conference, but as a strategic platform to shape the future of healthcare delivery, investment and research in India.