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Celebrate National Nutrition Month with the Power of California Walnuts

Good nutrition is the foundation of overall well-being, influencing everything from energy and immunity to long-term health. That’s why each September, National Nutrition Month reminds us to make mindful choices that fuel a healthier future. This year’s theme, ‘Eat Right for a Better Life,’ highlights the power of balanced eating in transforming everyday health. Decades of research suggest that California walnuts are a smart choice-nutrient-rich, versatile, with proven benefits that make healthy eating both simple, enjoyable, and effective.

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Healthy eating with California walnuts

California Walnuts: Everyday Food for Everyday Champions
In today’s busy lifestyles, everyone is striving to perform at their best – whether at work, at home, or on the field. That’s where walnuts fit in perfectly. Packed with plant-based omega-3 ALA, protein, fiber, and antioxidants, walnuts provide the kind of sustained energy and nourishment that helps people show up stronger every day. They truly are food for champions in the simplest, everyday sense.

Heart, Brain, and Gut – All in One Nut
Walnuts are the only tree nut significantly high in plant-based omega-3 ALA (2.5g per 28g serving), an essential fatty acid that the body cannot produce on its own. Growing body of evidence suggests that regular walnut consumption supports heart health by helping maintain healthy cholesterol levels and blood pressure.,

But the benefits don’t stop at the heart. Walnuts are also considered true “brain food” – studies have linked them to better memory, learning skills, and reduced age-related cognitive decline. They also nourish the gut microbiome, acting as a natural prebiotic to improve microbial diversity, which in turn supports digestion, immunity, and overall metabolic health.⁴,⁵

From Indian Kitchens to Global Plates
What makes California walnuts truly special is how easily they can be added to everyday meals. In Indian households, they can be ground into chutneys and podis, mixed into poha, upma, curry, or dal, or even blended into festive sweets like kheer and halwa. And if you’re in the mood to experiment beyond traditional dishes, they add a delicious crunch to salads and pasta, blend smoothly into shakes and smoothies, and even work as a wholesome base for plant-forward recipes.

This versatility means that whether you’re reaching for a quick snack, preparing a wholesome family dinner, or experimenting with fusion recipes, California walnuts can seamlessly fit in – all while adding a satisfying crunch and mild, naturally sweet flavor. Explore our full collection of California walnut recipes here for more inspiration.

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A handful of health with California walnuts

A Smart Step Toward Better Health
With increasing rates of cardiovascular disease, diabetes, and digestive issues in India, preventive nutrition has never been more important. Incorporating a handful of walnuts a day is a simple yet powerful step toward better long-term health. Packed with protein, fiber, antioxidants, and healthy fats, they deliver the kind of nutrition that supports modern lifestyles without compromising on taste.

To learn more about the health benefits of California walnuts, visit californiawalnut.in.

This Nutrition Month, Choose California Walnuts
As we celebrate National Nutrition Month, it’s a reminder that small, consistent choices shape our health journey. Adding California walnuts to your diet is one of the easiest – and tastiest – ways to stay strong, sharp, and balanced – a true food for champions.

References:
1FDA approved claim: Supportive but not conclusive research shows that eating 1.5 ounces of walnuts per day, as part of a low saturated fat and low cholesterol diet, and not resulting in increased caloric intake, may reduce the risk of coronary heart diseas. U.S. Food and Drug Administration, March 2004. One ounce of walnuts provides 18g of total fat, 2.5g of monounsaturated fat, 13g of polyunsaturated fat, including 2.5g of alpha-linolenic acid, the plant-based omega-3.
2Kris-Etherton P. Walnuts decrease risk of cardiovascular disease: a summary of efficacy and biologic mechanisms. J Nutr. 2014; 10: 39:2S-8S.
3Muthaiyah B, Essa MM, Lee M, Chauhan V, Kaur K, Chauhan A. Dietary supplementation of walnuts improves memory deficits and learning skills in transgenic mouse model of Alzheimers disease. J Alzheimers Dis. 2014;42(4):1397-1405. doi:10.3233/JAD-140675
4Baer/USDA/Gut Health/Jun 01 2018, Parhofer/Univ Munich/Gut Health/Feb 22 2018, Lamendella/Penn State/Gut Health/Dec 18 2020 (citations noted below in Health Research section)
5Wallace TC, Guarner F, Madsen K, et al. Human gut microbiota and its relationship to health and disease. Nutr Rev. 2011;69(7):392-403. doi: 10.1111/j.1753-4887.2011.00402

Eveready Announces Strategic Expansion of Product Portfolio; Forays into Mobile Accessories Segment

  • Launches powerbanks from 10K mAH to 20K mAH variants, along with built-in cable models

  • Chargers ranging from 12W to 65W GAN have also been introduced

Eveready Industries India Ltd., the India’s leading battery and flashlight brand, has announced its entry into the mobile accessories segment. The strategic move is a sign of Eveready’s willingness to keep pace with shifting consumer lifestyles and digital connectivity needs.

Eveready enters the mobile accessories market with fast-charging solutions

With a 100-year-old long legacy built on delivering reliable power solutions, Eveready is taking a step forward by introducing an all-inclusive and comprehensive range of mobile accessories, which includes power banks and chargers designed to keep consumers seamlessly connected anytime, anywhere. The new product line blends Eveready’s signature quality and innovation with features designed to meet the demands of today’s fast-paced, mobile lifestyle.

“Eveready’s foray into the mobile accessories segment represents a significant step forward in our mission to power everyday life in India. We are steadfast in our commitment to offering reliable and innovative solutions that cater to the evolving needs of today’s connected consumers. With the introduction of high-quality power banks and chargers, we aim to provide millions across the country with consistent, on-the-go power. This expansion not only strengthens Eveready’s legacy as a trusted brand but also signals our embrace of the future of digital mobility and convenience,” said Mr. Anirban Banerjee, CEO, Eveready.

The new range of Eveready mobile accessories includes handy and universal power banks ranging from 5,000 mAh to 20,000 mAh with easy-to-use Magsafe-compatible as well as cable-included variants for hassle-free on-the-move charging. These are supported by effective chargers in between 12W and high-powered 65W GAN chargers, which provide fast, secure, and dependable charging for an array of devices. Additionally, with this launch, Eveready has also introduced a versatile range of charging cables featuring premium nylon-braided options, fast-charging support up to 5A, and universal compatibility with Apple, Android, and Type-C devices. These products are competitively priced to make high-quality mobile power solutions accessible to a wide range of consumers across India.

“Eveready has been a trusted name in Indian homes for decades, delivering dependable power through our batteries, flashlights, and lighting solutions,” said Ms.Insiyah Chawala, Senior General Manager, Eveready. “As consumer lifestyles evolve, so must we. Our entry into the mobile accessories category is a natural progression, highlighting a shift in mindset that true fast charging needs a fully compatible system. The entire mobile accessory system must support rapid charge, from charger to cable to power bank. This strategic diversification reinforces our vision to be synonymous with power in any form, for all consumers.”

With this exciting new chapter, Eveready continues to power the lives of millions, staying true to its promise to offer reliable, innovative power solutions as consumer needs evolve in India’s digital era. The range also includes thoughtful additions like wireless charging pads and compact, travel-friendly designs to enhance everyday convenience, making Eveready a one-stop destination for modern mobile power essentials.

About Eveready Industries India Ltd.

About Eveready Industries India Limited: With a legacy spanning over a century, Eveready Industries India Ltd. (NSE Code: EVEREADY, BSE Code: 531508) (www.evereadyindia.com) has continually evolved to meet the dynamic needs of consumers. In 2023, the company embarked on a transformative journey, marked by the unveiling of its new infinity logo and the empowering tagline “Give Me Power, Give Me Red.” The pivotal year also witnessed the introduction of Evereadys cutting-edge go-to-market strategy, reinforcing its commitment to innovation and customer satisfaction.

At the heart of Evereadys innovations lies the launch of its New Ultima Alkaline battery in 2023, meticulously designed to cater to the discerning needs of todays consumers. Evereadys steadfast dedication to providing top-tier quality and reliability has positioned the company as Indias No. 1* battery brand.

Since its inception in 1934, Eveready has been at the forefront of the dry cell battery market, enriching the lives of millions with portable energy and lighting solutions. The companys iconic catchphrase “Give Me Red” has become synonymous with trust and dependability, resonating with consumers across generations.

Evereadys commitment to excellence extends beyond product development. With manufacturing facilities strategically located across Matia, Lucknow, Noida, Haridwar, Maddur, and Kolkata, equipped with state-of-the-art technology platforms, the company upholds the highest operating standards. Evereadys facilities adhere to stringent quality (ISO 9000) and environmental (ISO 14000) practices, reflecting its dedication to sustainability and responsible manufacturing.

Backed by a Research and Development (R&D) facility approved by the Department of Scientific and Industrial Research (DSIR), Ministry of Science and Technology, Government of India, Eveready continues to drive innovation and set industry benchmarks. The company remains steadfast in its mission to enrich lives through reliable, innovative energy solutions, lighting the way for a brighter tomorrow.

*As per Nielsen Oct 24 MAT Report

Building with Vision, Responsibility, and Care – A Message from Harsh Trehan

Success in real estate is never the outcome of chance. It is the product of consistent effort, careful planning, and a commitment to values that stand the test of time. At Trehan Group, honesty, punctuality, responsibility, and sincerity have guided every step of our journey. These values are not just words; they define how we work, deliver, and maintain trust with our customers.

Mr. Harsh Trehan, CMD Trehan Group

We focus on one core principle: delivering projects on time with uncompromised quality. For me, success is not measured in the number of towers built but in the trust and peace of mind our customers feel.

Reflecting on the journey, Harsh Trehan notes that the performance of Trehan Group stands strong, rating between 8.5 to 9 on any scale of delivery, quality, and customer satisfaction. This confidence comes from the company’s consistent ability to deliver projects on time with uncompromising quality. It is a reflection of Trehan Group’s core values of punctuality, precision, and an unwavering commitment to excellence, which continue to define its reputation in the real estate industry.

Why We Began with Alwar and Bhiwadi

Many ask why we did not enter Gurgaon earlier, given its growth potential. The answer is simple: real growth must be planned. Even giants like DLF took decades of thoughtful planning before becoming what they are today.

I chose to focus on Alwar, Bhiwadi, Tapukara, and Neemrana because these towns lacked basic facilities like sewerage systems and organized housing. People here deserved better standards of living, and I wanted to provide that foundation.

We built supporting infrastructure – substations, generators, and sewerage treatment plants – creating entire communities. Bhiwadi and Tapukara grew alongside industrial development. As industries shifted from Delhi and Gurgaon due to high costs, these towns became home to a growing workforce. Many middle-class families who could not afford Gurgaon found dignity and affordability in our projects. Today, property prices in these belts have multiplied, validating the vision we had years ago.

Defining True Luxury

Luxury is not just marble floors or designer fittings. True luxury is the dignity and security of community living. It is about 24×7 security, reliable power, clean water, proper parking, street lighting, and landscaped green areas – essentials of modern life.

It also lies in design thinking – maximizing natural light, ensuring cross-ventilation, and creating spaces that promote health and happiness. Facilities like gyms, children’s play areas, and jogging tracks are necessities for a society that values well-being. Whether buying a modest one-bedroom or a spacious three-bedroom flat, residents should feel proud, safe, and content. That is real luxury.

Gurgaon, Sohna, and the Next Wave of Growth

Gurgaon is now India’s leading IT and business hub. With expressways, metro connectivity, and proximity to the international airport, it is ideal for homebuyers seeking modernity and accessibility. Property prices remain more reasonable compared to Delhi, making it an attractive market.

Sohna, once overlooked, is emerging as a strong contender. Government-backed infrastructure and improved social harmony are opening doors to significant real estate growth. The Delhi-Mumbai Industrial Corridor and Expressway expand opportunities across the entire stretch, benefiting areas like Faridabad, Ballabgarh, and beyond.

How Trehan Group Stands Apart

At Trehan Group, 60% of the work is in planning, even before the first brick is laid. Architects, engineers, and specialists coordinate from the start, removing deficiencies at the design stage. This meticulous approach minimizes delays, reduces wastage, and guarantees quality.

I personally visualize the final product, suggesting improvements wherever possible. To ensure quality, we deploy extra workforce, follow multi-tier checks, and adhere strictly to building codes. Fluctuating material prices don’t make construction costly – poor planning does. Our mantra is smart execution with long-term durability.

Privacy, Convenience, and Sustainability

Modern homebuyers want both privacy and community living. Our projects combine independent-floor living with gated-society amenities. From smart locks and automated lighting to energy-efficient systems and solar-powered solutions, we integrate technology that enhances comfort and reduces environmental impact.

Even small details matter – air conditioning that consumes less energy, lifts that run efficiently, or water systems that guarantee purity. Once installed, these systems serve families reliably for years.

A Message to Homebuyers

At Trehan Group, we build not just homes but trust. Our commitment to punctuality, perfection, and care ensures that every investment is in a vision that extends beyond bricks and mortar. You are choosing a community built with honesty, foresight, and responsibility.

Real estate is more than property – it is about shaping lifestyles, building cities, and creating value for generations. That has been, and will always remain, the vision of Trehan Group.

Moscow Fashion Week: Celebrating Creativity and Fostering Global Cultural Exchange

Moscow Fashion Week has successfully concluded, reaffirming its status as a dynamic and essential platform on the international fashion calendar. The event served as a powerful testament to Russias growing role in the global cultural conversation, featuring collections from designers across 13 countries and fostering significant international dialogue, particularly with a strong and influential delegation from India.

Shantnu & Nikhil at Moscow Fashion Week

The prominent participation of top Indian designers was one of the highlights of Moscow Fashion Week. Architectural silhouettes were expertly blended with elaborate draping and hand embroidery in the renowned brand Shantnu & Nikhils debut all-women’s couture collection, ‘Armour’, which was inspired by the 1930s. Pawan Sachdeva displayed his distinctive urban, well-tailored styles in the showroom, which attracted a lot of attention from both young audiences and buyers.

“Since Shantnu & Nikhil is one of the most prestigious and respected brands in the Indian fashion industry, we believe that attending Moscow Fashion Week is the ideal and distinguished way to introduce ourselves to the Russian market,” stated designers Nikhil Mehra and Shantnu Mehra.

The event also served as a powerful showcase for homegrown Russian talent. Designer Ianis Chamalidy presented a collection defined by strict architectural cuts and a minimalist aesthetic, creating looks that appeared as sculptures in motion. Kisselenko captured audience attention with a collection rooted in Eastern culture and strict geometric silhouettes, where every detail reflected a refined sense of style and craftsmanship. Stas Lopatkin offered an avant-garde take on classic tailoring, blending Eastern and Western cultural elements in a collection that functioned as an artistic manifesto. Emerging brand Vira Plotnikova‘s ‘Diva’ collection highlighted the harmony between tradition and modernity with its technologically innovative feminine silhouettes.

Moscow Fashion Week’s global reach – spanning Africa, Europe, Asia, and the Americas – was further emphasized by the presence of international runway stars, including David Tlale, one of Africa’s leading couturiers, and Turkish designer Emre Erdemoglu, known for styling world-famous celebrities. This cross-cultural exchange was a recurring theme, with many designers drawing inspiration from Russian culture. Brazilian designer Mayari Jubini of Artemisi explained her influence:

I was influenced by sculpted cinema, especially the works of Andrei Tarkovsky, where each frame evokes time, memory and sensory depth. These references led to the creation of garments that blur the line between the real and the surreal, combining advanced techniques with refined manual techniques.”

Held concurrently, the BRICS+ Fashion Summit became one of the industrys largest and most significant business events. As a founding member of BRICS, India sent a large delegation to Moscow.

Pawan Sachdeva, who is also a member of the Board of Governors of the Fashion Design Council of India (FDCI), participated in both events. He affirmed that “these events serve as a powerful platform for cross-cultural exchange and international collaboration in the fashion industry. Traditional textiles, local motifs, and indigenous techniques are brought to a global stage, increasing appreciation for lesser known fashion traditions.”

Moscow Fashion Week and the BRICS+ Fashion Summit have firmly established Moscow as a thriving fashion hub and a platform for cultural exchange. The events gave partners like India a valuable chance to showcase well-known designers internationally and strengthen connections with global markets. Moscow has eloquently shown that fashion is a universal language, speaking to audiences across every continent.

Manipal University Jaipur Hosts 4th Convocation for Online Learners

Manipal University Jaipur organized the 4th Convocation for its online degree students, celebrating yet another milestone in its journey of academic excellence and global impact. More than 4,000 learners graduated in this cohort, pushing the university’s online degree alumni community past the 10,000 mark since the launch of online degrees through Online Manipal.

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Manipal University Jaipur Hosts 4th Convocation for Online Learners

The ceremony, held on September 20 at the Manipal University Jaipur campus, brought together learners from 27 countries and 23 states across India, reflecting the university’s strong national and international presence.

Having students from all age groups, the event was blended with inclusivity, diversity, and balanced participation. With the youngest learner being 19 years old and the oldest learner at 66 years, the event had a perfect balance of youthful energy and seasoned experience.

The ceremony began with a welcome address by Dr. Karunakar A. Kotegar, Pro-President of MUJ. This was followed by an overview of MUJ by Dr. N. N. Sharma, President – MUJ, who shared his vision for the university. He remarked, “In a short span of 14 years, CDOE, MUJ has crossed 100,000 students and you should be proud to be a part of this legacy. There are 1100 universities in India and MUJ has been awarded 58th rank by NIRF in 2025.

The Chief Guest, Mr. Mukesh Jain, CTO – Capgemini, offered insights and encouragement to the graduating students. He stated, “In my 30 years of experience, I’ve learned that success rests on the 4 As: Ambition – always think big, Attitude – your mindset shapes your path, Audacity – dare to take on challenges, and Action – because nothing matters until you get it done.”

A special address was also delivered by Mr. Ambrish Sinha, CEO of UNext Learning, who commended the achievements of the learners. In his words, “Online learning is a lifelong goal for all of us. You need grit and determination to complete your program and you all are the testament for this incredible journey.”

The highlight of the day was the conferring of degrees to the graduates, marking a proud moment of celebration.

The 4th Convocation highlighted how technology-driven education bridges borders and empowers learners. As graduates begin new journeys, MUJ stays dedicated to fostering talent, innovation, and future-ready leaders.

For more information about online degree programs, visit www.onlinemanipal.com.

Boman Irani Inspires Graduates at Chitkara University’s Online MBA Convocation

Renowned actor and storyteller Boman Irani delivered an inspiring keynote address at Chitkara Universitys Punjab Campus, celebrating the second graduating batch of the universitys Online MBA program. Drawing from his remarkable personal journey, Irani spoke passionately about perseverance, creativity, and resilience in overcoming lifes challenges.

Boman Irani joins Chitkara University leaders and Online MBA graduates during the convocation ceremony, celebrating achievement and inspiring futures

Addressing the graduates, Irani emphasised the power of transforming obstacles into opportunities for growth, urging students to tap into their inner strength and creativity as they launch their professional careers. His compelling message resonated deeply with both students and faculty.

Speaking to the graduating class, Pro-Chancellor Dr. Madhu Chitkara said, “We are immensely proud of our Online MBA graduates, who have shown exceptional dedication and adaptability throughout their journey. Having Boman Irani share his inspiring story adds immense value to their learning experience and motivates them to dream boldly and persist through challenges.”

Reflecting on the occasion, Irani added, “Lifes challenges are not roadblocks but stepping stones. Creativity and resilience are the true companions of success. I am honoured to celebrate this milestone with Chitkara Universitys graduates and encourage them to remain lifelong learners who continue evolving.”

The ceremony marked the successful completion of rigorous academic pursuits and the realisation of professional aspirations. As these graduates embark on their career journeys, the wisdom shared during this convocation will serve as a lasting source of motivation and guidance.

About Chitkara University
Chitkara University is a distinguished private institution known for its commitment to fostering academic excellence, research, and innovation across various disciplines. With a focus on creating leaders of tomorrow, the university offers a wide array of undergraduate, postgraduate, and doctoral programs that equip students with the knowledge, skills, and values needed to succeed in an ever-evolving global landscape.

For more information visit www.chitkara.edu.in.

Why AI Skills Matter: Futurense Honored at World Education Summit 2025

Futurense Technologies has been crowned Best AI Skilling Company at the Elets World Education Summit 2025, marking a big milestone in its journey to prepare people for the future of work. The company not only teaches people how to build AI technologies but also shows them how to use AI effectively in everyday life and work. This balance between technical know-how and real-world application is what sets the company apart in today’s fast-changing world. To make world-class learning more accessible, Futurense has joined hands with leading IITs, bringing top-quality AI skilling programs to learners across the country. These programs combine cutting-edge knowledge with industry-focused training, ensuring students and professionals are ready for the challenges of tomorrow.

Futurense Honored at World Education Summit 2025

For Futurense, this recognition is especially meaningful. Since its beginning, the company has proudly called itself an AI Skilling Company. But for them, it is more than just a name. It is their identity and mission. Futurense works on two fronts:

  • Building talent that builds AI by training people with the skills to design and develop AI systems.

  • Enabling talent that leverages AI by helping professionals in different industries use AI tools to be more effective.

This dual mission has guided Futurense’s journey and helped it emerge as a trusted name in future-ready learning and workforce solutions.

Raghav Gupta, Founder and CEO of Futurense Technologies, said, “Awards may come and go, but this one is special because it carries the very identity we have stood by from the start: AI Skilling. It is not just a title for us, it is our purpose. For the whole Futurense team, this is proof that our belief in combining human potential with technology is the right path forward.”

Shaping the Workforce of Tomorrow

Futurense is known for designing AI learning programs that are practical, relevant, and accessible. The company works closely with universities, corporates, and government organizations to ensure that learners gain not only technical knowledge but also real-world confidence.

Its courses cover a wide range of areas including machine learning, natural language processing, computer vision, AI in decision-making, and automation. By keeping programs hands-on and industry-focused, Futurense is making AI education inclusive and useful for professionals across levels and sectors.

Why This Award Matters

The Elets World Education Summit is one of the most respected platforms for recognizing innovation in education. Winning this award confirms Futurense’s impact so far, while also motivating the company to go further. As Raghav Gupta added, “This award is not just for us, it belongs to every learner, partner, and supporter who believed in us. It pushes us to keep going, to keep building talent that creates AI, and to keep enabling people everywhere to use AI to succeed.”

About Futurense
Futurense is India’s largest AI-skilling company, on a mission to bridge the gap between academic excellence and industry needs. Through partnerships with top-tier institutions and the Futurense Leadership Council, comprising CXOs from Fortune 500 companies, it delivers future-first learning experiences that make Indian professionals globally competitive in the age of AI.

From Tier-1 to Tier-2+, India’s Festive Shopping is Now Digital, Vernacular & Cross-Screen: Affle’s Festive Pulse 2025

Affle 3i Ltd, a leading consumer technology company, today launched its India festive season report, titled “India’s Festive Pulse 2025: Decoding Trends for the Shopping Season.” The report, produced in collaboration with audience intelligence platform VTION, is based on a first-party survey of consumers across Metros and Townclass, and sheds light on evolving shopper journeys for brands to maximize impact during the high-stakes period. The report captures a 360 view of how India’s festive shoppers are blending mobile, CTV, and offline touchpoints; how multilingual ads are shaping engagement; and how marketers are recalibrating campaigns to tap into both urban and emerging Tier 2+ markets.

Affle shares Indias Festive Pulse: Decoding Trends for the 2025 Shopping Season

The Indian festive season, spanning key periods from Navratri and Durga Puja to Diwali,remains the most crucial sales window for brands. This period is characterized by a higher consumer sentiment, bonus-linked spending power, and the cultural significance of gifting and upgrading. In recent years, the season has also become synonymous with blockbuster eCommerce sales, aggressive discounting, and omnichannel shopping experiences that blur the lines between online and offline. As the festive season starts across the country today, the outlook is positive with 47% respondents suggesting they have a higher purchase intent this season.

Commenting on the findings of the report, Vipul Kedia, COO – India & Emerging Markets at Affle, said, “With this years report, we set out to highlight how India’s festive shopper is navigating a truly connected journey, one that spans mobile apps, CTV, and offline touchpoints in seamless but complex ways. What’s clear is that discovery and purchase are no longer linear or tied to a single screen. Instead, consumers move fluidly across platforms, with ads on mobile and CTV playing a pivotal role not just in triggering action but in building lasting recall. The rise of vernacular and culturally contextual creative further underscores the need for marketers to think beyond reach and embrace resonance. As festive campaigns become more multi-screen and intent-driven, the opportunity lies in integrating these touchpoints into one connected, measurable experience.”

Key Takeaways from the Report

  • Discovery is Mobile-First but Cross-Channel: Mobile remains a primary device for festive purchases. Nearly 68% of consumers discover festive deals through in-app ads. While social media plays a similar role, CTV is emerging as a popular channel of choice with product discovery increasingly being driven there.

  • Intent Builds Early, Conversions Peak Later: Nearly half (49%) of shoppers start planning festive purchases 15 days in advance, while 50% of purchases occur within 3-7 days after seeing an ad.

  • Regional Relevance is a Game-Changer: 79% of users engage better with ads in their local language. Reflecting this, over 70% of marketers are now investing in state-specific campaigns, with 41% prioritizing Tier 1-2 cities this season.

  • Cross-Screen Journeys Define Shopping: While 58% of consumers purchase on the same device where they first discovered a product, 32% switch devices and 38% complete the transaction offline, proving festive shopping is an omnichannel blended experience.

Shailesh Varudkar, Chief Operating Officer at VTION added, “The festive season in India has always been the heartbeat of commerce, and this report, in collaboration with Affle, shows just how much the pulse has changed. Shoppers are now mobile-first, discovery-driven, and effortlessly omnichannel; switching between social feeds, CTV, and shopping apps before making a purchase. For marketers, the lesson is clear: campaigns must be recalibrated for this new consumer journey, where timing, personalization, and context define festive success..”

Detailed insights from Indias festive season consumption habits are covered in the Report that can be accessed here

About the Survey: A nationwide survey was conducted by VTION in collaboration with Affle in August 2025, with 1850 respondents across Metros and non-Metros. Among the respondents, 67% were males and 33% were females, spanning age groups from 18-35+ years. The survey covered NCCS A/B/C/D/E.

About Affle

Affle 3i Limited is a global technology company enabling AI-led solutions in mobile advertising. Affle enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience insights and advanced generative AI capabilities.

With our market-leading portfolio of tech platforms, we empower brands to move beyond automation toward next-gen experiences with measurable impact. Our consumer intelligence platforms deliver personalized solutions at scale, helping marketers connect with audiences in more relevant and meaningful ways. With innovative tech-powered capabilities, we drive performance across every stage of the mobile marketing journey. We are augmenting our authentic intelligence with AI-powered agents and algorithms, going beyond efficiency to adapt in real-time and drive outcomes that matter. Affle 3i Limited is listed on the NSE (AFFLE) and BSE (542752).

For more information, visit www.affle.com | contact: pr@affle.com.

Vicat In India Welcomes GST Reduction on Cement; Commits to Passing Full Benefits to Customers

Vicat In India, through its subsidiaries Bharathi Cement Corporation Limited and Kalburgi Cement Private Limited, warmly welcomes the Government of India’s landmark decision to reduce the Goods and Services Tax (GST) on cement from 28% to 18% with effect from today i.e. 22nd September 2025.

Anoop Kumar Saxena, CEO of Vicat In India Operations

This progressive and visionary reform, led by Hon’ble Prime Minister Shri Narendra Modi Ji and Hon’ble Finance Minister Smt. Nirmala Sitharaman Ji, will directly benefit millions of individual home builders, infrastructure developers, and consumers across the country. It is also expected to significantly accelerate India’s low-cost housing schemes and infrastructure growth, while creating a more competitive environment for the cement industry.

Mr. Anoop Kumar Saxena, CEO, Vicat In India Operations, said, “The reduction of GST on cement from 28% to 18% is a bold step that lays the foundation for a stronger and more self-reliant India. At Bharathi Cement and Kalburgi Cement, we remain fully committed to supporting this movement by ensuring a reliable supply of superior quality products in the market. From 22nd September, we will be passing on the complete benefit of this GST reduction to our customers across both our brands – Bharathi Cement in the South and Vicat Cement in Maharashtra.”

Mr. Manish Sharma, Chief Operating Officer, Vicat In India Operations, added, “Our invoices will reflect the GST change from 28% to 18% for cement sales across India. We have already advised all our dealers and channel partners to reduce cement prices accordingly and ensure that the full benefit is passed on to customers. This reform will not only help home builders but also contribute to India’s journey of becoming the world’s third-largest economy.”

With this decisive step by the Government of India, Vicat in India reiterates its commitment to being a responsible partner in the nation’s growth story, while continuing to deliver superior quality products backed by global expertise and eco-friendly practices.

About Vicat Group

Founded in France in 1853, Vicat Group is behind many of the world’s landmark constructions and is widely recognized for its eco-friendly approach. Operating in 12 countries, Vicat’s core businesses include cement manufacturing, ready-mix concrete, and building aggregates, supported by a workforce of 10,000 employees worldwide. In India, Vicat operates through Bharathi Cement Corporation Limited and Kalburgi Cement Private Limited, delivering superior quality cement and contributing to the nation’s infrastructure and housing growth.

Centre for Chronic Disease Control Marks 25 Years of Advancing Public Health with Scientific Symposium in New Delhi

The Centre for Chronic Disease Control (CCDC) marked its 25th anniversary with a two-day Scientific Symposium held on September 18-19, 2025, at the Manekshaw Centre, New Delhi. The event brought together over 400 leading public health experts, policymakers, researchers, and practitioners from India and around the globe to discuss on advancing chronic disease prevention and care.

Rajiv Bahl Felicitation

The Scientific Symposium highlighted CCDC’s role in shaping India’s response to major Non-Communicable Diseases (NCDs) like diabetes, cancer, hypertension, cardiovascular disease, and environmental health. The event deliberated on evidence-based research which can be translated into policy and practice through a combination of keynote addresses, scientific sessions, panel discussions, fireside chats, poster walks, and exhibition areas.

Release of Coffee Table Book

Opening the event, Prof. D Prabhakaran, Executive Director, CCDC, traced the institution’s journey since its inception, noting, “What began as a vision to bridge the gap between clinical care and public health research has grown into a collaborative effort that has changed how India and low- and middle-income countries (LMICs) approach chronic diseases. Our work has only just begun; the next 25 years will be even more critical as we move towards a healthier, more equitable India.”

Notable speakers included Prof. K Srinath Reddy, Founder Director, CCDC; Ex-Head, Dept. of Cardiology, AIIMS, New Delhi; Dr Rajiv Bahl, Director General, Indian Council of Medical Research (ICMR), Secretary, GoI – Dept. of Health Research; Prof. Nikhil Tandon, Prof. and Head, Dept. of Endocrinology & Metabolism, AIIMS, New Delhi; Prof. Venkat Narayan, Executive Director, Emory Global Diabetes Research Centre, Emory University; and Prof. Neil Poulter from Imperial College, London, among others.

The inaugural keynote address was delivered by Prof. K Srinath Reddy, who said, “Public health must always remain rooted in the service of people and society. Institutions like CCDC show how collaborative, multidisciplinary action can advance Universal Health Coverage and build systems that endure. The principles that have guided this journey must now be carried forward to strengthen healthcare for future generations.”

Over two days, discussions spanned urgent and emerging issues, including digital health for Universal Health Coverage, reimagining health systems for NCD care, food systems and nutrition, cancer research in India, women’s health, mental health and a session on Exposomics featuring the environmental determinants of chronic conditions.

In a plenary talk delivered by Dr Rajiv Bahl, Director General, ICMR, Secretary, GoI – Dept. of Health Research, focused on the role of evidence and implementation science in transforming healthcare systems in India. He said, “While not every policy can be entirely evidence-based, ensuring that health systems are evidence-informed is essential. India is building mechanisms – from evidence synthesis and national guidelines to implementation research – that can bridge the gap between good ideas and real-world impact. The real challenge has been effective implementation, and it is here that research must guide us in creating sustainable change.”

As the curtains drew on the two-day event, a critical session featuring leading scientists and thought leaders chaired by Prof. VijayRaghavan, Prof. N.K. Arora and featuring, Prof. Pratima Murthy, Prof. Anurag Agrawal, Dr. Atul Kotwal , Dr. Krishna Reddy and Dr. Santosh Mathew deliberated with younger CCDC researchers Dr. Aditi Roy and Dr. Nikhil S.V on envisioning CCDC’s next 25 years’ efforts towards strengthening health platforms for Viksit Bharat. Collaborators and participants echoed a shared commitment to together scaling innovation, building capacity, and driving policies that address the growing burden of chronic diseases in India and LMICs.

About CCDC

The Centre for Chronic Disease Control (CCDC) is leading efforts to transform public health and empower public health professionals to combat the growing challenge of chronic diseases across India and low- and middle-income countries (LMIC). Established in 2000 as a non-profit scientific organisation, this Delhi-based organisation has been working alongside the Government of India (GoI) to reduce the burden of chronic diseases in India.