Several trends are emerging in India’s car market: It is leaning heavily toward SUVs, and the electric shift is slowly but clearly underway. Between January and July this year, more than 90,000 electric cars and SUVs were sold. July alone crossed 15,000 units, a record that highlights how interest is building month by month.

Both VF 6 and VF 7 feature large touchscreens, vegan-leather upholstery and support for over-the-air updates

The share of battery-electric cars in new passenger vehicle registrations reached 5.4 percent in August, up from 4.9 percent in July. SUVs and MPVs now account for nearly two-thirds of car sales in this financial year, underlining the country’s preference for taller, larger vehicles.

At the upper end of the market, growth has been faster. Electric models in the luxury segment saw a 66 percent rise in sales between January and May, pushing their share from 7 percent to 11 percent. For many buyers, electric mobility is starting to feel like a serious choice rather than an experiment.

It is into this early but growing market that VinFast has recently introduced the VF 6 and VF 7, the first models to come out of its new 400-acre plant in Thoothukudi, Tamil Nadu. The launches arrive at a time when interest in electric SUVs is beginning to spread.

VF 6 and VF 7: Affordable-Premium Answer

The VF 6 is priced between Rs. 16.49 lakh and Rs. 18.29 lakh. The larger VF 7 ranges from Rs. 20.89 lakh to Rs. 25.49 lakh. Both combine SUV styling with long-range batteries, placing them in the space where many Indian buyers are now looking.

The VF 6 carries a 59.6 kWh battery pack with an ARAI-certified range of up to 468 km. It supports DC fast charging from 10 to 70 percent in around 25 minutes. The VF 7 uses a larger 70.8 kWh pack and can travel up to 496 km, with fast charging in about 28 minutes. Higher trims add all-wheel drive, with quicker acceleration for those who value performance.

Inside, the focus is on clean design and technology. Both models feature large touchscreens, vegan-leather upholstery and support for over-the-air updates. The cabins are minimalistic but functional, offering flat rear floors that make the second row more comfortable. Boot space is 423 liters in the VF 6 and 537 liters in the VF 7, with folding seats for added flexibility.

Features like adaptive cruise control, lane-keeping assist and 360-degree cameras bring a degree of driver assistance not always common in this price band. Pininfarina’s influence is visible in the styling, with sharp surfaces, coupe-like rooflines and distinctive V-shaped lighting signatures.

VinFast is offering incentives to ease adoption. Buyers get free nationwide DC charging at partner V-Green stations until July 2028, along with three years of free maintenance. The battery, the most critical component of an EV, is covered by a 10-year or 200,000 km warranty, offering reassurance for those still cautious about longevity.

VinFast India is rapidly expanding its presence across India with planned 35 dealer touchpoints and 26 Workshops across 27 cities by year-end. These include metros and emerging EV hubs like Delhi, Mumbai, Bengaluru, etc.

What It Means for Indian Buyers

For many households, the choice to go electric depends on practicality, cost, and trust. The VF 6 and VF 7, which Pham Sanh Chau, CEO of VinFast Asia, described as models that “embody the perfect harmony… that Indian consumers aspire to,” address those concerns with SUV formats, long-range batteries, and support measures like free charging and maintenance.

India’s 4-wheeler EV market is still young, but crossing 5 percent of new registrations shows the shift is widening. In that context, the VF 6 and VF 7 occupy a middle ground of accessible SUVs that can make the move to electric feel less like a leap and more like a natural step forward.

DuDigital Global Limited (NSE: DUGLOBAL) successfully concluded its exclusive partner activation event in Delhi, drawing prominent Chartered Accountants, leading law firm partners, and senior travel industry professionals for a high-impact networking and knowledge-sharing session on UAE company formation and advisory opportunities. The engagement led to multiple partner onboardings, underscoring strong market interest and confidence in DuDigital Global’s end-to-end support model.

Turning visions into ventures: DuDigital Global hosted an advisor-exclusive Delhi session on UAE company formation; strong turnout and new partner onboardings

Hosted in association with Meydan Free Zone, the session focused on actionable pathways for Indian advisors to expand client services into Dubai through streamlined licensing, compliant structures, and concierge-led execution. The discussions emphasized practical use cases, referral workflows, and go-to-market enablement for channel partners.

Manoj Dharmai, Group CEO, DuDigital Global, said, “We are delighted by the response from Delhi’s advisory community. The quality of discussions and immediate sign-ups validate our proposition of trusted execution, transparent processes, and measurable outcomes for clients expanding to the UAE.”

Shivaz Rai, Director, DuDigital Global, added, “This activation was designed for decision-makers like CAs, lawyers, and travel leaders who advise growth-focused clients. We’re pleased to have onboarded several partners and will continue to equip them with training, sales enablement, and on-ground support in Dubai.”

Mohammad Bin Humaidan, Director, Meydan Free Zone, commented, “Our collaboration with DuDigital Global is helping us engage India’s advisory community more effectively. The strong turnout in Delhi and multiple onboardings demonstrate the demand for a simplified, compliant, and growth-oriented pathway to establish businesses in Dubai.“

If you missed the session and would like to explore becoming a channel partner, please write to info@dudigitalglobal.com and a concerned associate will connect to guide you through program details and onboarding.

About DuDigital Global

DuDigital Global Limited (NSE: DUGLOBAL), established in 2015, leads digital transformation in global mobility-simplifying international travel, identity, and business establishment for individuals and enterprises. The company manages visa application centres and consular services, offers end-to-end UAE company formation (Free Zone and Mainland), and provides investment-led Residency and PR pathways. DuDigital is a trusted partner to embassies and tourism boards, including the Embassy of India in South Korea and the Korea Tourism Organization, and is the developer of DuVerify, a digital document authentication platform. DuDigital has a strong presence across India, South Korea, UAE, Thailand, and Bangladesh.

About Meydan Free Zone

Meydan Free Zone, centrally located in Dubai, provides entrepreneurs and businesses a premium platform with 100% foreign ownership, tax advantages, multi-activity licensing, and modern infrastructure, supported by streamlined setup and concierge services.

During HUAWEI CONNECT 2025, Huawei and Zhongshan Hospital, Fudan University (Zhongshan Hospital in short) officially launched a global showcase for intelligent healthcare.

Launch of the Zhongshan Hospital Intelligent Healthcare Global Showcase

Shi Yinghong, Vice President of Zhongshan Hospital; Sean Zhou, Co-CEO of United Imaging Intelligence; and Li Junfeng, Vice President of Huawei and CEO of the Global Public Sector BU, jointly participated in the launch of the global showcase.

As the saying goes, “To do a good job, one must first sharpen their tools.” To build a smart hospital that meets the high standards and expectations of the people, Zhongshan Hospital has partnered with Huawei to co-develop a new healthcare service ecosystem, focusing on an integrated smart foundation, and scenario-based solutions.

On the scenario side, leveraging Huaweis joint innovations with partners, including smart hospital campuses and smart medical technology, Zhongshan Hospital has progressively implemented 8 core and 24 extended intelligent healthcare scenarios. This allows for intelligent operations across 1 main and 9 branch campuses, along with coordinated medical technology and research efforts, supporting scientific innovation in over 40 major disease areas. In the radiology department, AI assists physicians with image annotation, analysis, and report generation, boosting diagnostic efficiency by 50%.

In her remarks, Gu Jianying, Party Secretary of Zhongshan Hospital, emphasized that empowered by cutting-edge technologies such as advanced computing, storage, and large-scale AI models, Zhongshan Hospital will continue to drive the demonstration and dissemination of innovative medical technologies across the healthcare landscape.

Sean Zhou, Co-CEO of United Imaging Intelligence, shared that leveraging the foundation of the companys uAI NEXUS model, six specialized healthcare agents have already been deployed at Zhongshan Hospital. These include agents for radiology, surgical procedures, and quality control management, among others. Together, they help the hospital deliver equitable, high-quality, and efficient healthcare services.

Li Junfeng, Vice President of Huawei and CEO of the Global Public Sector BU, stated that with the empowerment of AI, the healthcare industry is rapidly entering a new era of intelligent and personalized experiences. Huawei remains committed to advancing foundational technologies and continuously innovating scenario-based solutions. Through this effort, Huawei supports Zhongshan Hospital in building a globally leading model of intelligent healthcare, bringing Chinas cutting-edge healthcare innovations to the international stage.

Ortus International School proudly etched a historic milestone with its inaugural Investiture Ceremony, a celebration of leadership, responsibility, and the vibrant spirit of its students. The event symbolized the school’s unwavering mission to nurture tomorrow’s change makers- who combine confidence with compassion, and values with vision.

Young leaders take charge at Ortus Investiture Ceremony

The ceremony began with the solemn investiture of the student council, where young leaders donned their badges of honor and pledged to uphold integrity, discipline, and excellence. Their oath was not just a promise but a powerful reminder that leadership at Ortus is defined by action, accountability, and service.

A landmark highlight was the formal launch of the four distinguished school houses – Chola, Satavahana, Gupta, and Maurya. Rooted in India’s glorious dynasties and reimagined for today’s learners, each house carries a timeless legacy:

• Chola – Strength and maritime vision, inspiring ambition beyond boundaries.

• Satavahana – Cultural richness and global outlook, promoting harmony and inclusivity.

• Gupta – The golden age of knowledge, fostering curiosity, creativity, and innovation.

• Maurya – Unity and governance, encouraging empathy-driven leadership.

These houses will become the heartbeat of Ortus life, cultivating teamwork, healthy competition, and a sense of belonging-ensuring every child has the opportunity to shine in academics, sports, arts, and service.

Addressing the gathering, the guest Shri Ghanta Venkata Rao, Additional Superintendent of Police, Telangana Police Academy reaffirmed, “It gives me immense joy to see Ortus nurturing not just students, but confident young leaders who will shape the future.”

The Investiture Ceremony was more than an event-it was a defining moment that showcased Ortus International School’s vision of shaping global citizens grounded in values. With this proud beginning, Ortus stands ready to lead its students into a future filled with purpose, pride, and possibility.

Northwind Estates has recorded a strong response to the launch of its flagship luxury residential project, Sanctuary, in Greater Noida. At the Grand Allotment Day, the company announced that 50% of the Rs. 600 crore sales realisation was achieved on the very first day.

Northwind launches its luxury project Sanctuary in Greater Noida

Spread over 4.5 acres in Sector Pi, near the Greater Noida Metro station, Sanctuary will comprise only 180 apartments across three residential towers. Two towers will feature four apartments on each floor, while the third tower will have just two apartments per floor, ensuring both density and exclusivity. The project offers 3BHK units of 1,900 sq. ft., 4BHK units of 2,400 sq. ft., and 4BHK + Utility units of 3,700 sq. ft. Each tower is equipped with four elevators, and the design emphasizes space and privacy.

Northwind Estates said the project is among the first IGBC Platinum-rated group housing societies in Greater Noida. Facilities include a five-star clubhouse with lifestyle amenities, landscaped open areas, and a retail complex on the ground level.

“The launch of Sanctuary marks an important milestone for Northwind Estates. The overwhelming response on the very first day highlights the demand for well-planned luxury residences in Greater Noida. With its IGBC Platinum rating, low-density design, and focus on sustainable living, Sanctuary reflects our commitment to creating projects that combine quality, comfort, and long-term value for our customers. We believe this development will set a new benchmark for premium housing in the region,” saysShaurya Garg, Director of Marketing & Sales, Northwind Estates.

The location offers proximity to key city infrastructure. Pari Chowk, Fortis Hospital, and Kailash Hospital are within a 10-minute drive, while the upcoming Jewar Airport is expected to be reachable in under 30 minutes. Designed by architectural firm Confluence, the project is set to add a premium address to the region’s housing market.

About Northwind Estates
Northwind Estates is a refined expression of modern living, rooted in over two decades of real estate legacy. With an unwavering focus on design integrity, sustainability, and transparency, the brand is shaping elevated spaces that resonate with purpose and elegance. Their flagship development in Greater Noida offers a thoughtfully crafted lifestyle amidst expansive greens- where architecture meets harmony, and every detail is designed to enrich the way you live.

Hong Kong

The Sun Hung Kai Properties Hong Kong Cyclothon, organised by the Hong Kong Tourism Board (HKTB), returns this year on 30 November (Sunday) as the city’s largest annual cycling event. This year, it introduces exciting new routes for selected rides and enhanced experiences to heighten its appeal. Registrations opened on 13th September and will close on the 20th of September, with 6,000 spots available for local, Mainland, and overseas cyclists.

The Sun Hung Kai Properties Hong Kong Cyclothon will be held on 30 November. Registration is now open for 6,000 cyclists across multiple race categories

HKTB Chairman Dr Peter Lam said, “Hong Kong has successfully hosted a series of major international sports events in recent years, reinforcing the city’s growing presence on the global sports stage. The Hong Kong Cyclothon is a true highlight of our sporting calendar, offering locals and visitors an exceptional competitive cycling experience and showcasing the city’s ability to blend sport with tourism. This year’s event continues to place a strong emphasis on mass participation by hosting the most popular 50km ride, allowing cyclists to ride through ‘four tunnels, three bridges. There is also the 32km ride which covers ‘two tunnels, two bridges’ and includes the inaugural World University Trophy, welcoming cyclists from universities in Hong Kong, Mainland and overseas, including students from some of the top 100 global institutions. The City Cycling Challenge around Greater Bay Area (Hong Kong) – Sun Hung Kai Properties Men’s and Womens Open will feature new, more demanding routes to elevate the excitement of the competition. Looking ahead, the HKTB aims to expand the Hong Kong Cyclothon across the Greater Bay Area and work in partnership with neighboring destinations to build a world-class tourism brand for the region.”

The Family Fun Ride and CEO Charity and Celebrity Ride will be held together this year along a new waterfront route in the West Kowloon Cultural District for the first time. The site will feature dedicated cheering zones for spectators to voice their support for the cyclists. The Family Fun Ride will include interactive parent-child tasks, making it an ideal location for families to spend quality weekend time together. Both rides are charity-focused with 100% of registration fees to be donated to The Community Chest of Hong Kong to support good causes and people in need, with additional contributions from Sun Hung Kai Properties.

This year’s non-competitive rides include the 50km “four tunnels, three bridges” route (Cheung Ching, Nam Wan, Eagle’s Nest, Sha Tin Heights Tunnels; Tsing Ma, Ting Kau, Stonecutters Bridges) and the 32km “two tunnels, two bridges” route (Cheung Ching, Nam Wan Tunnels; Ting Kau, Stonecutters Bridges). A total of 6,000 spots are open to local, Mainland, and overseas cyclists to test their fitness on major roads against the backdrop of Hong Kong’s iconic urban scenery. The 32km ride will also debut the World University Trophy, bringing together university cyclists from Hong Kong, Mainland, and abroad in a challenge that blends sport, tourism, and cultural exchange

New Routes for City Cycling Challenge around Greater Bay Area (Hong Kong) – Sun Hung Kai Properties Men’s and Womens Open

This year’s City Cycling Challenge, Sun Hung Kai Properties Men’s and Women’s Open breaks from tradition with an extended single-lap format that goes beyond Tsim Sha Tsui, testing riders with varied terrain. The men’s 30km route covers four districts on a “two tunnels, two bridges” course (Cheung Ching Tunnel, Ting Kau Bridge, Nam Wan Tunnel, Stonecutters Bridge), with dramatic views from Tsing Ma Bridge and a demanding mix of strategy, strength, and stamina. The women’s 8km route runs along the West Kowloon Highway from Salisbury Road, passing landmarks such as the Clock Tower, Hong Kong Space Museum, ICC, Xiqu Centre, and the Hong Kong Palace Museum, offering a unique blend of competitive excitement and Hong Kong’s cityscape.

Celebration of Music, Sport and Charity
The sporting extravaganza extends to the West Kowloon Cultural District’s Art Park where the HKTB will present an action-packed Cyclothon Carnival. From morning to dusk, the carnival will offer a dynamic mix of music and sports performances. Visitors can enjoy a variety of food stalls , sports gear markets, interactive emerging sports experiences, face painting and balloon art workshops, and other enjoyable activities. The program will give locals and visitors of all ages and interests the opportunity to immerse themselves in the spirit of the Hong Kong Cyclothon. Races will be livestreamed on a giant screen to ensure carnival-goers do not miss a second of the action.

Performance Highlights
The event will also feature a full day of performances and activities. Energizing Bike & Brew (6:30am-11:00am) includes a star cyclist sharing session, rhythmic gymnastics, and bicycle acrobatics shows. Vibrant Midday Motion (11:00am-3:00pm) brings cheerleading, breakdance, Zumba, and rope skipping performances. To close the day, Relaxing Sunset Wind Down (3:00pm-6:00pm) features the Hong Kong A Cappella Academy and street band The Flame.

Registration Opens Tomorrow (13 September)

Cyclists can register on the event website (www.discoverhongkong.com/eng/what-s- new/events/cyclothon.html) . All new joiners of the 50km ride and 32km ride must attend and pass a cycling technique assessment except for those who have completed in the Hong Kong Cyclothon from 2022 to 2024 or who hold qualifications from the Cycling Association of Hong Kong, China.

About Hong Kong Tourism Board (HKTB)
The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked with marketing and promoting Hong Kong as a travel destination worldwide and enhancing visitors experience once they arrive. These include making recommendations to the Government and other relevant bodies on the range and quality of visitor facilities.

The HKTB’s missions are to maximise the social and economic contribution made by tourism to the community of Hong Kong and to consolidate Hong Kong’s position as a unique, world-class, and most desired destination.

Universal Sompo General Insurance is pleased to announce its partnership with Dabang Delhi K.C., one of the premier Pro Kabaddi League team in India. Through this initiative, Universal Sompo intends to promote the sport of Kabaddi – a game deeply rooted in India’s cultural ethos and recognised as one of the nation’s proud sporting traditions and to raise more awareness surrounding how insurance can protect lives.

Universal Sompo General Insurance proud to partner with Dabang Delhi KC. We are joining forces to celebrate India’s beloved sport Kabaddi

Kabaddi is an agile, endurance-based, and strategic sport. Every raid requires cautious risk-taking, anticipation of the opposing move, and quick decision-making that secures the teams victory. Likewise, insurance enables individuals to evaluate risks, control uncertainties, and make smart decisions that secure their future. The same philosophical premise of caution and foresight inspires Universal Sompos alliance with Dabang Delhi, making an apt connection between the game on the mat and readiness in life.

Dabang Delhi has performed a remarkable act this season, securing Six victories with captain Ashu Malik at the helm. The team is an inspiration to young sportsmen all over the country and stands for the values of self-discipline, perseverance, and unity. By supporting Kabaddi, Universal Sompo also aims to increase the popularity of the sport further among youth, strengthening its position as a symbol of resilience, discipline, and collective spirit.

Prashant Mishra, CEO of Dabang Delhi said, “It is an absolute pleasure to welcome Universal Sompo as our Suraksha Partner. Kabaddi is a sport based on bravery and strength, and having a partner who believes in protecting and empowering athletes is simply wonderful. Together, we are committed to empowering the sporting fraternity to feel secure, on and off the field.”

Sharad Mathur, MD & CEO, Universal Sompo General Insurance said, “Kabaddi is not just a game – it symbolises India’s culture of courage, teamwork, and discipline. Through our association with Dabang Delhi, we are doubling down on our commitment to develop a rich sports culture in India and creating further awareness about protecting and financially securing athletes and their families.”

The partnership will be accomplished through awareness campaigns, educational and community programs to inspire young talent and raise awareness of the need for safety in sports. Together, both organizations are working towards building a healthier, financially literate, and resilient sporting ecosystem in India.

About Universal Sompo General Insurance

Universal Sompo is a joint venture of Indian Bank, Indian Overseas Bank, Karnataka Bank, Dabur Investments, and a global insurer SOMPO. The company is headquartered in Mumbai and has 142 offices nationwide, with representation through its digitally enabled employees across over 300 locations. It has a strong distribution network of agents, point of sales salespersons, bank branches, automobile dealers, brokers, common service centres, and digital platforms/ e-commerce players. The company offers 181 IRDAI-approved products, and 2049 add-on covers, ranging from motor, accident & health, home insurance, shopkeepers’ packages, crop and other non-life packages for SMEs, fire, marine, engineering, employee benefits, project insurance, liability, and other special products for Corporates. Microinsurance covers the rural segment.

When it comes to water supply, consumers look for solutions they can trust – especially for high-value, long-term investments like submersible pumps. Recognizing this, Crompton Greaves Consumer Electricals Ltd., India’s trusted name in consumer electricals, has introduced the DURA Series Submersible Pumps (3W, 4W, and 4VO series). With over 80 years of expertise, the new range is built to ensure durability and reliability, while supporting diverse needs from household water supply and agriculture to industrial use.

Crompton’s Submersible DURA Pumps

For households, farms, and industries alike, submersible pumps are critical yet often challenging to maintain. Breakdowns not only disrupt routines but also bring the added expense and effort of installation and removal. This is why customers value pumps that last longer, demand minimal servicing, and deliver consistent performance over the years. Widely used across residential and industrial applications, submersible pumps are designed to be fully submerged in water, with a hermetically sealed motor close-coupled to the pump – ensuring efficiency, quiet operation, and no need for priming. Yet these benefits truly matter only when the pump is durable enough to endure years of use. With this in mind, Crompton’s DURA Series has been engineered to address key concerns of breakdowns, corrosion, and maintenance, ensuring peace of mind and long-term savings.

The DURA Series Submersible Pumps bring together advanced features designed for everyday durability and performance

• SuperCool Motor: Specially engineered to keep the motor cool during continuous operation, which enhances its durability and extends the overall life cycle of the pump. This ensures consistent water supply without frequent breakdowns.

• Sand Fighter Design: Built to restrict the entry of sand and silt into the pump. By minimizing wear and tear caused by abrasive particles, it delivers reliable performance even in challenging water conditions.

• Energy Efficient: The series includes star-rated BEE and ISI certified pumps, which help consumers save on electricity bills while maintaining powerful performance. This makes them an efficient and sustainable choice for long-term use.

• Anti Rust Coating: All critical cast iron parts are coated with advanced CED (Cathodic Electro Deposition) technology. This provides superior protection against rust and corrosion, ensuring the pump stays durable and dependable for years.

Speaking about the new launch, Rajat Chopra, Business Head – Home Electricals & Pumps, Crompton Greaves Consumer Electricals Ltd. said, “Durability and reliability are decisive factors for customers when investing in submersible pumps. These products are not replaced frequently, and the process of installation and removal itself is both complex and costly. At Crompton, our focus has always been to translate these consumer insights into meaningful innovations. The DURA Series embodies this approach – combining advanced features like corrosion resistance, sand protection, and energy efficiency to ensure long-lasting performance. With this launch, we are not only addressing the critical concerns of our consumers but also reaffirming Crompton’s leadership in delivering trusted, efficient, and durable water solutions for every need.”

The DURA Series Submersible Pumps are available at nearest Crompton stores. Suitable for applications across multistoried buildings, farmhouses, construction sites, industrial use, gardening, sprinkler systems and drip irrigation, the DURA Series is set to become a dependable choice for diverse consumer needs across the country. With state-of-the-art attributes, robust build quality, and Crompton’s engineering trust, this range ensures reliable water solutions that deliver efficiency and durability for years to come.

About Crompton
With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc.; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs, but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after sales service to its customers.

The companys consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the companys storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of Indias Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 companies 2022’ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

Premium lifestyle brand EUME marked World Gratitude Day in an unprecedented way, by celebrating its lead investor Ashish Kacholia. Known as one of India’s most respected investors, Kacholia was honoured not just for his financial support but for the vision, trust and mentorship that have powered EUME’s journey. For the brand, this was a moment to highlight that growth is never a solo act. At the heart of EUME’s culture lies gratitude, and by shining a light on their investors, the founders sought to remind the ecosystem that success is a shared achievement.

EUME marked World Gratitude Day by celebrating its lead investor Ashish Kacholia

Kacholia’s involvement has been about far more than capital. His sharp market acumen, foresight and people-first approach have inspired EUME to think long-term, build customer trust and never compromise on quality. His conviction in the brand has given the team the courage to pursue bold goals from strengthening distribution and operations, to pushing global aspirations and investing in research-driven design. As the founders put it, his mentorship has been less about numbers and more about creating sustainable value, a force multiplier that has shaped EUME’s growth story.

To make their gratitude tangible, EUME designed a series of exclusive bags inspired by Kacholia’s personal passions: wildlife and the stock market. These creations were more than products; they were symbols of how the brand tells stories through design. The wildlife-inspired bags reflected his love for nature, blending bold aesthetics with sustainable craftsmanship, while the stock market motifs drew from his identity as an investor, weaving in cues of financial growth. The result was a collection that married personal storytelling with EUME’s hallmark of premium innovation, a testament to the brand’s creative edge in the lifestyle space highlighting #makingmoves.

In a startup world where fundraising announcements usually take center stage, EUME’s gesture stood out as bold and refreshing. By celebrating an investor in such a personal and public way, the brand positioned itself as one that values human connection above transactions. Gratitude, for EUME, is not an afterthought but the foundation of its identity woven into how the company designs, communicates and grows. This initiative has not only set a precedent in India’s startup ecosystem but also reaffirmed the brand’s commitment to humility and long-term partnerships.

Looking ahead, EUME plans to continue using storytelling as a growth driver, building deeper emotional bonds with customers and communities. By celebrating people, ideas and values through design, the brand aims to strengthen loyalty and reinforce its position as a lifestyle company rooted in gratitude, creativity and purposeful growth. The message to the larger ecosystem is clear: when founders and investors honour each other’s journeys, partnerships transcend capital and become catalysts for enduring success.

Azzaro is pleased to announce Ibrahim Ali Khan, emerging actor, style icon, and one of India’s most promising young talents, as its new Fragrance Local Ambassador. Ibrahim will feature in the upcoming Azzaro Wanted campaign, showcasing the new Forever Wanted Elixir fragrance.

Created to seduce and be desired, Azzaro Wanted fragrances are crafted for those who live life to the fullest and celebrate elegance, hedonism, and audacity.

Welcoming Ibrahim Ali Khan as the New Fragrance Local Ambassador

Ibrahim Ali Khan’s effortless charisma, distinctive style and energetic lifestyle perfectly resonate with the vibrant and daring spirit of the brand. He represents a new generation of men who embrace individuality and live each moment with passion and confidence.

“Ibrahim has a magnetic personality, a genuine and captivating aura that made him a perfect match to embody the bold spirit of Azzaro Wanted in India,” said Mr. Charles-Alexandre Boczmak, General Manager of LOral International Distribution SAPMENA.

Speaking about this partnership, Ibrahim Ali Khan added, “Azzaro Wanted isn’t just a range of fragrances, it’s an attitude. Strong, bold and full of character, it captures my spirit perfectly.”

Ibrahim will lend his image to the new Azzaro Wanted local campaign, featuring the Forever Wanted Elixir fragrance. Representing Azzaro Wanted, this fragrance is designed for those who thrive on daring self-expression. Forever Wanted Elixir is the essence of seduction – an unforgettable and irresistible signature. Wear it once, and its scent becomes an eternal echo, a fragrance forever etched in memory.

A rising star in the Indian film industry, Ibrahim Ali Khan is rapidly emerging as a youth icon. With his modern sense of style, natural screen presence, and a rapidly growing fan base of over 1.4 million followers on Instagram since his debut, he represents the evolving face of new-age masculinity. Beyond his professional journey, Ibrahim is widely admired for his grounded personality and effortless charm, making him a cultural trendsetter and the perfect face for Azzaro’s new chapter.