Home Blog Page 28

TUMI Celebrates the Year of The Horse with A Limited-Edition Collection

Hong Kong

International travel, lifestyle, and accessories brand TUMI celebrates the Year of the Horse with its 2026 Lunar New Year Collection. In the lunar zodiac, the Horse symbolizes momentum and a drive to explore new horizons. TUMI’s limited-edition collection captures that feeling, honoring the strength, optimism, and spirited energy of the Horse.
 

Entering the Year of the Horse with momentum, strength, and purpose


Blending innovation with craftsmanship, the capsule reimagines iconic silhouettes from the Alpha BravoVoyageur, and Belden collections with equestrian-inspired details.

The Horse represents movement, freedom, and an unwavering pursuit of what’s next — all qualities that deeply resonate with how we design at TUMI,” says Victor Sanz, TUMI’s Global Creative Director.For this collection, we incorporated equestrian elements in a thoughtful way to create pieces that carry intention into the new year.”

Designed for lives in constant motion, Alpha Bravo styles channel the Horse’s dynamic spirit and confident energy. The Navigation Backpack, Search Backpack, Retreat Tote, Compass Flap Crossbody, and Platoon Sling are updated with embossed horse motifs, bridle-inspired trim, and contrast stitching. Whether used for day-to-day travel or longer itineraries, each style upholds the premium functionality that the Alpha Bravo collection is known for.

 

(Left to right: Alpha Bravo Navigation Backpack, Alpha Bravo Platoon Sling, Voyageur Q Tote, Voyageur Celina Backpack, Belden ID Card Lanyard)


Bestselling Voyageur silhouettes—including the Adela Crossbody, Celina Backpack, Halsey Backpack, and Pouch—return this season, joined by the relaunched Q Tote. Each is crafted from our signature lightweight, durable nylon and features bridle-inspired accents and equine details. Select styles include a collectable lucky horseshoe coin, while backpacks and totes also feature a horse-embossed card case.

The Year of the Horse capsule continues TUMI’s tradition of celebrating cultural moments through high-performance design. Perfect for gifting, the collection invites us to step into the new year with optimism and good fortune. The 2026 Lunar New Year Collection is available now at TUMI stores worldwide and online at TUMI.com.

 

About TUMI

Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions.

 

For more about TUMI, visit TUMI.com and follow on InstagramTikTokFacebook, and YouTube.

TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2026 Tumi, Inc.

Anurag Sinha Marks Resolute Return on Screen with Taskaree, Shines with a Stellar Performance in Netflix's Worldwide Release

Anurag Sinha forays back on screen with the Netflix crime thriller Taskaree, based on customs and smuggling networks, directed by Neeraj Pandey and Raghav Jairath.

 

Anurag Sinha

 

Taskaree is Anurag Sinha’s first collaboration with Neeraj Pandey for a Netflix series. With a selective blend of varied genres ranging from crime thrillers, drama and dramedy, Anurag Sinha has yet again proved his ability to enthral audiences with his clinical yet highly compelling and bold performance. Set against the backdrop of smuggling and customs, Taskaree is an eclectic mix of a promising ensemble cast including Emraan Hashmi, Sharad Kelkar, Zoya Afroz, Nandish Singh Sandhu, Amruta Khanvilkar and Hemant Kher.


Debuted with Subhash Ghai’s Black & White and known for his stellar work in Nikhhil Advani’s Prisoners of War, Anurag Sinha was last seen in Shadow Assassins, a film based on true events of secret killings in Assam, 1991, for which he won the Best Actor award at NJIFF and ALTFF, Toronto.


With Taskaree, Anurag Sinha returns to the global platform, reaffirming his versatility in projects that combine strong narratives with compelling performances. The spotlight widens as he enters his next chapter. 


Taskaree | Released worldwide on 14 January 2026 on Netflix. 


Anurag Sinha
Taskaree
Netflix India


#AnuragSinha #Taskaree #NeerajPandey #Netflix 

VinFast Ends 2025 on a High and Hits the Ground Running in 2026

In the final days of 2025, when many factories begin winding down and skeleton crews take over, the VinFast manufacturing complex in Hai Phong showed no signs of easing up. Robotic arms kept time with one another. Conveyors rolled steadily forward. Lights stayed on long after dark, as electric vehicles continued to come off the line at full pace. If this was a year ending, it did not feel like one slowing down.

 

VinFast rolled its 200,000th electric vehicle of 2025 out of the Hai Phong plant

 

That sense of continuity turned into a milestone on December 31, when VinFast rolled its 200,000th electric vehicle of 2025 out of the Hai Phong plant. The number capped a year in which the company had already spent more than twelve months as the best-selling car brand in Vietnam, steadily widening a gap between itself and long-established rivals.

 

The factory itself helps explain how that pace has been sustained. With more than 1,200 ABB robots and a production process nearing 90 percent automation, the Hai Phong plant runs with the discipline and rhythm of a mature global manufacturer. December alone saw nearly 26,000 vehicles completed. On its busiest day, the plant produced more than a thousand cars in 24 hours, a level of output that puts it firmly in gigafactory territory.

 

The identity of the 200,000th vehicle mattered as much as the number itself. It was the Limo Green, a fully electric seven-seat MPV that has become one of VinFast’s standout successes. In November 2025, the model posted monthly sales of 9,642 units, the highest single-month figure ever recorded by any car in Vietnam. The appeal is straightforward and deliberate: space, features, and practicality, wrapped into an electric MPV designed for families and fleet buyers alike. VinFast plans to bring the Limo Green to India and Indonesia next, markets where affordable electric people movers have big growth potential.

 

While celebrations were underway in Hai Phong, another piece of good news arrived from more than 5,000 kilometers away. On that same December 31st, India’s VAHAN data showed VinFast had recorded 321 new electric vehicle registrations for the month, overtaking both Hyundai and Kia. The result placed VinFast fourth in India’s EV market in December, a notable showing for a brand still learning its way around the country.

 

The ranking deserves attention. Although VinFast officially launched its brand in January 2025, sales only began in September, and with just two models, the VF 6 and VF 7, both assembled locally at its Tamil Nadu plant. Four months later, the company had already expanded to 35 showrooms nationwide.

 

VinFast’s entry is raising the bar for design, features, and performance in the EV segment,” wrote one industry observer.

 

Taken together, these developments suggest a company stepping into 2026 with its footing secure. Beyond Hai Phong, VinFast brought three new factories online over the past year, in Ha Tinh in Vietnam, Tamil Nadu in India, and Subang in Indonesia. The footprint reflects a strategy built around local production, tighter supply chains, and a long view of global growth.

 

Looking ahead, change is coming, but the direction remains consistent. VinFast is continuing to build out its EV ecosystem, expanding dealerships and service centers while tackling charging access head-on. In December, its strategic charging partner V-Green signed agreements with HPCL to install EV chargers at fuel stations across India, addressing one of the most persistent concerns among Indian EV buyers.

 

In 2026, the company’s three core pillars will continue to bring tangible benefits to consumers. Vehicles are designed to meet high-quality standards. Pricing is structured to stay inclusive. Exceptional after-sales policies are meant to reduce uncertainty. Indian customers are offered warranties of up to ten years/200,000 km on vehicles and batteries, along with benefits such as three years of free maintenance, incentives that aim to make the transition to electric feel less like a leap of faith.

 

For a new brand, the strategy signals patience. VinFast is spending early to earn trust later, betting that consistency will matter more than quick wins. As one Indian auto industry analyst observed, the next phase will come down to execution. If manufacturing strength continues to show up in everyday ownership and charging access improves at the same pace, VinFast’s early momentum could carry well beyond 2026.

 

For customers already behind the wheel, the shift feels personal. “I didn’t buy it just because it looks good and new, though that helps,” said Rahul, a first-time EV owner in Pune. “I bought it because the VinFast team at the showroom made me feel supported, and because they’ve actually built a factory here. That tells me they’re serious about staying for the long term.”

Sentient Animals Like Elephants Deserve More Respect, says New Study by World Animal Protection

New research conducted by World Animal Protection states that two thirds of captive elephants in Thailand’s tourism industry still live in poor conditions, despite some welfare improvements. Most elephants used in Thailand’s tourism industry continue to suffer in captivity, according to new World Animal Protection research.

 

Elephant in Samutprakarn Crocodile Farm and Zoo in Bangkok in Thailand Photograph credit: Abhishek Shankhwar

 

Nearly two in three captive elephants are still living in poor conditions, despite some limited progress since the last assessment in 2019.

 

Elephants continue to endure short chaining, inadequate diets, dirty living conditions, lack of veterinary care and forced tourist interactions including riding, washing and shows.

 

The research, led by World Animal Protection elephant expert and wildlife veterinarian Dr Jan Schmidt-Burbach, assessed 236 tourism venues housing 2,849 elephants across Thailand between February 2024 and January 2025. Encouragingly, observation-only elephant experiences with no direct human contact are increasing.

 

In 2024, 7.3% of captive elephants were kept at venues offering observation only experiences, compared with 4.6% in 2010.

 

The findings are published in Bred to Entertain – A new assessment capturing 15 years of Thailand’s elephant tourism industry, released on 12 January 2026. Link:

 

Using nine animal welfare criteria, the study found persistently low welfare standards across venues, with results almost identical to those recorded in 2019. World Animal Protection has long documented the severe physical and psychological harm caused by elephant rides and shows, driven by harsh training methods and restrictive living conditions that prevent elephants from expressing natural behaviours.

 

This study is of cardinal importance to the elephant riding situation in India given the status of riding elephants, especially the eighty elephants in Amer Fort in Jaipur in Rajasthan, the restarting of elephant rides in Corbett National Park (Tiger Reserve) and the tragic death of an elephant safari elephant named Swarnimoyee in Kaziranga on 11 December, 2025. The current situation is untenable and continuing research like the recent study in Thailand continue to show that captive elephants suffer in confined spaces and that the current tourism policy worldwide that somehow finds it acceptable that wild animals in captivity are entertainers needs to change.

 

In India, we are faced with massive issues of habitat loss and human animal conflict and the need of the hour is to address these in situ, rather than bring in more elephants into captivity and add to the wildlife trade and wildlife entertainment problem.

 

We understand that in a fast changing world, business models are adapting to new demands and tastes, and there is a very significant trend toward humane animal treatment that moves away from traditional practices of treating animals as commodities and commercial resources rather than sentient beings.

 

Regarding sentience, we are increasingly seeing very big strides in recognition of sentience in all animals, with debates becoming increasingly prevalent on whether all forms of animals, including invertebrates and forms of animals that have traditionally not been considered as being particularly sentient fit the sentience category and if sentience can extend to artificial intelligence in the advanced learning models that are now being developed. 2026 is being considered a cardinal year for discussions on the subject of sentience, with New Zealand making significant strides in this area. Sentience in animals like elephants and great apes now clearly show that their cognitive and behavioral abilities make them candidates for many rights that are accorded to humans.

 

World Animal Protection has been working on several levels to address the problem of sentient animals like elephants being mistreated: by lobbying and advocating for policy changes with the government, by convincing corporates to come out of offering cruel elephant rides and by engaging people to pledge not to take elephant rides anywhere, in any venue.

 

It is hoped that with emerging consciousness on the nature of animal sentience and emerging research that shows that breeding and maintaining elephants in captivity represent unscientific and immoral attitudes to our relationship with other life forms, wildlife tourism practices will change. In this regard, World Animal Protection is pleased to welcome Wildpaw Adventures and North East Travels under the wildlife friendly tourism initiative with the hope that other travel companies will follow their suit to move to more responsible travel practices.

 

We hope the Thailand report research will encourage outbound Indian tourists to avoid low welfare venues abroad and exercise responsible travel choices in India to respect sentient animals like elephants. With India assuming the Presidency of BRICS in 2026, it is important for governments to recognize the role of sentience in framing policies toward tourism involving animals, wildlife trade and treatment of farm animals with regard to health and zoonoses as well,” says Gajender Kumar Sharma, Country Director, World Animal Protection in India.

University of Aberdeen Opens Admissions for First Mumbai Campus Cohort; Launches Pioneer Scholarship of Rs. 2 Lakh for All Students Applying by Jan 31

The University of Aberdeen, founded in 1495 and among the world’s oldest and most prestigious centres of learning, today announced the opening of admissions for its Mumbai campus for the inaugural September 2026 intake. The announcement was made by Professor Peter Edwards, Principal and Vice-Chancellor of the University, during a visit to Mumbai where he formally inaugurated the development of the campus site in Powai, marking a key milestone towards the official opening of the University of Aberdeen’s campus before August 2026.

 

Professor Peter Edwards, Principal & Vice-Chancellor, University of Aberdeen announcing the admissions for the First Mumbai Campus Cohort

 

As part of its India launch, Professor Edwards unveiled the Aberdeen Pioneer Scholarship, to support talented students to access academic excellence. The scholarship programme will provide a Rs. 2 lakh tuition fee waiver to all eligible undergraduate and postgraduate students who apply by 31 January 2026 and are accepted to enroll in September 2026. The scholarship amount will be deducted directly from the tuition fees and indicated in the acceptance letter from the University.

 

Academic Programmes

At the undergraduate level, Aberdeen will offer the courses under the Scottish four-year degree structure, giving students two foundational years followed by specialisation at the end of the second year. Initial undergraduate programmes include BSc Data Science (Hons), BSc Computing Science (Hons), MA Economics (Hons) and MA Business Management (Hons). All programmes will be delivered in line with the University’s UK academic standards, with students graduating with a UK-accredited degree awarded by the University of Aberdeen.

 

Responding to India’s rising demand for specialised technical expertise, the University will also introduce a one-year MSc in Artificial Intelligence and MBA. With AI expected to add $1.7 trillion to the Indian economy by 2035, the programme is designed to equip graduates with future-ready skills.

 

The one-year MBA is designed for professionals with a minimum of two years’ work experience and offers an accelerated pathway to leadership development. One-year MBA programmes remain relatively uncommon in India, at a time when working professionals are increasingly seeking shorter, career-aligned postgraduate pathways.

 

During his visit, Professor Edwards also chaired a leadership roundtable on the impact of artificial intelligence on early-career talent, bringing together industry leaders to discuss how universities and employers can better prepare graduates for an AI-driven workplace.

 

As part of the University of Aberdeen’s broader commitment to strengthening industry-academia collaboration in India, four strategic MoUs were signed. The first, with TEAM (Tech Entrepreneurs Association of Mumbai), aims to advance a shared vision of nurturing entrepreneurial talent in the region. The second, with GOQii, an AI-powered preventive health-tech and longevity platform, and the third with InvestorAi, an AI-powered investment platform co-founded by University alumnus Bruce Keith. In addition, the University signed an MoU with The Akanksha Foundation to enable students from low-income communities to access the University of Aberdeen’s high-quality education in Mumbai. These collaborations reinforce the University’s focus on building meaningful industry partnerships that support experiential learning, innovation, and career-ready education for students.

 

Professor Peter Edwards, Principal & Vice-Chancellor, University of Aberdeen, said, “For more than five centuries, the University of Aberdeen has stood for academic excellence, purpose-driven learning, and global engagement. Our entry into India reflects our commitment to delivering world-class, future-focused education to one of the world’s most dynamic talent ecosystems. The MoU with the City and Industrial Development Corporation (CIDCO) marks an important milestone towards the establishment of the University’s future campus at the proposed Educity, and further strengthening our long-term partnership with India. As we prepare to welcome our first cohort, we look forward to building a globally connected academic community and working closely with stakeholders to foster meaningful collaborations that support India’s education and innovation ambitions.”

 

Alison Barrett MBE, Country Director India at the British Council, said, “I congratulate the University of Aberdeen on opening admissions for its Mumbai campus. International campuses are aligned with the priorities of the UK-India Vision 2035 and the National Education Policy 2020, and will expand access to globally recognised education, strengthening academic collaboration, and creating meaningful opportunities for students and educators. As the first Scottish university to be granted permission to establish a campus in India, Aberdeen’s entry reflects the growing trust and shared ambition between India and the UK.”

 

Harjinder Kang, British Deputy High Commissioner to Western India and His Majesty’s Trade Commissioner to South Asia, said, “The University of Aberdeen opening its first Indian campus in Mumbai brings the India-UK Vision 2035 to life. As the first Scottish university to take this step, Aberdeen is expanding access to world-class UK degrees and equipping young people with future-ready skills in AI, data, and business. This is what our education partnership looks like in action – a shared commitment to nurture the next generation of global talent.”

 

Ranked 18th in the UK (Guardian University Guide 2026), Top 250 globally (The World University Rankings 2026), and 83rd for sustainability worldwide (QS 2026), the University of Aberdeen brings over five centuries of academic excellence, five Nobel laureates and an EQUIS-accredited Business School to India’s rapidly evolving higher education ecosystem. Its India entry is anchored in UK-accredited degrees, global academic rankings and the four-year Scottish undergraduate model, bringing a distinctive approach to higher education in the country.

 

Further information on programmes, admissions and scholarships is available on the University’s India Campus website: University of Aberdeen Mumbai | Study Here.

 

About the University of Aberdeen

Founded in 1495, the University of Aberdeen is the fifth oldest in the UK and holds an ancient tradition of modern thinking that has sparked lasting change for over 530 years. With education and active research delivered across 12 schools, our diverse community of over 130 nationalities and 14,500 students come together to create real-world change across five key interdisciplinary areas: Energy Transition, Social Inclusion and Cultural Diversity, Environment and Biodiversity, Data and Artificial Intelligence; and Health, Nutrition and Wellbeing. At the heart of this interdisciplinary mindset is a supportive and welcoming community, underpinned by our state-of-the-art learning environments and vibrant locations. 

ZebPay Introduces SIPs to Promote Disciplined, Long-Term Bitcoin Investing

ZebPay, one of India’s pioneering Bitcoin exchanges, has announced the launch of its Systematic Investment Plan (SIP) feature, allowing users to avail the benefit of automated, recurring crypto investments. The new feature is designed to promote a disciplined, long-term approach to crypto investing, especially Bitcoin, helping Indian investors manage market volatility with consistency and confidence.

 

https://www.newsvoir.com/images/article/image1/34351_ZebPay_image.jpg

ZebPay Introduces SIPs to Promote Disciplined, Long-Term Bitcoin Investing


Reinforcing its long-standing Bitcoin-first philosophy, ZebPay has designed its SIP offering with a clear emphasis on systematic Bitcoin investing, while also extending access to a curated set of 15 crypto investing pairs. Anchored in the brand’s “Bitcoin Mein Pro” ethos, the initiative underscores ZebPay’s belief that long-term value in crypto is built through discipline, consistency, and informed participation rather than short-term speculation.


Sharing his views on the launch, Rahul Pagidipati, CEO of ZebPay, said, “Bitcoin investing, like any long-term financial journey, rewards discipline and consistency. While market volatility is inevitable, systematic investing can help users navigate these cycles with greater confidence. Through the launch of SIPs, we aim to make it easier for Indian investors to adopt a long-term mindset, leverage rupee-cost averaging, and participate in the crypto ecosystem in a more structured and responsible manner.”


By enabling regular investments at fixed intervals, ZebPay SIPs help users reduce reactionary decision-making and build disciplined investing habits focused on long-term participation in the crypto ecosystem. The feature is suited for both first-time investors beginning their crypto journey and experienced users seeking a more structured investment approach. Furthermore, ZebPay SIPs enable users to automate their crypto investments on a daily, weekly, or monthly basis through the platform’s Quick Trade feature. Investments are executed automatically at prevailing market prices, allowing for hands-free investing while helping users average their purchase costs over time. Users also retain full flexibility, with the option to pause, resume, or cancel their SIPs at any time, without lock-ins or penalties.


Raj Karkara, COO of ZebPay, mentioned, “Over the years, we’ve seen growing interest from users seeking simpler, more automated ways to invest in crypto without the need to constantly track the markets. ZebPay SIPs are designed to offer users control and transparency while reducing the friction associated with manual investing. This launch marks another step in our ongoing efforts to build intuitive, compliant, and investor-first solutions for India’s evolving crypto community.”


Setting up a SIP on ZebPay is designed to be simple and transparent. Users can select a crypto asset of their choice, set a fixed investment amount in INR, and choose an investment frequency aligned with their financial goals. Each SIP execution is carried out through Quick Trade market orders, with the purchased crypto credited directly to the user’s account. Investors also have clear visibility into their investment amounts, applicable fees, and execution history at all times.


In line with ZebPay’s commitment to accessible and responsible investing, SIPs follow the same fee structure as Quick Trade. As a special benefit, users making their first-ever Bitcoin transaction, even if via SIP, will enjoy a zero-fee experience, making it easier for new investors to take their first step toward systematic Bitcoin investing. On that note, ZebPay SIPs are available to KYC-compliant users, with investments executed only when sufficient wallet balance is present. The feature has been live on Android and web platforms from January 8, 2026, and has also become available on iOS since January 12, 2026.


With this launch, ZebPay reinforces its position as a platform focused on long-term value creation. The SIP offering embodies the company’s broader philosophy of promoting disciplined investing, setting ZebPay apart from platforms primarily focused on active or high-frequency trading.


About ZebPay
ZebPay is one of India’s oldest Bitcoin exchanges, with over 6 million registered users. Founded in 2014, it strives to be the leading blockchain asset solution provider and the #1 financial advisor for Indians in the crypto space. The company’s mission is to help its members achieve financial freedom in the Web3 economy. ZebPay is an FIU-registered digital asset exchange, accessible via zebpay.com/in/ as well as the Android Play Store and Apple App Store. Customers can invest in Bitcoin, Ethereum, BAT, and 400+ other crypto pairs, trading both crypto-fiat and crypto-crypto. ZebPay OTC, a bespoke trading desk for high-volume clients, serves both individual and institutional investors.


For more details, please visit: www.zebpay.com.


For details related to ZebPay’s security measures, please visit the security page.

Esri India and TERI SAS Ink Pact to Advance Geospatial Education and Research

Esri India Technologies Private Limited, the leading provider of Geographic Information System (GIS) technologies and location intelligence solutions, has formalized a Memorandum of Understanding (MoU) with The Energy and Resources Institute School of Advanced Studies (TERI SAS), a Deemed-to-be University, to advance geospatial education, capacity building and applied research in India.

 

Through this strategic collaboration, both organizations will combine their complementary strengths in undertaking initiatives that promote the use of GIS technology for governance and sustainable development. Leveraging TERI SAS’s expertise in environment, energy, and sustainability with Esri India’s cutting-edge geospatial technology leadership, this collaboration will span multiple programs to foster a robust geospatial ecosystem in India.

 

Agendra Kumar, Managing Director, Esri India, said, “This collaboration with TERI SAS represents a significant step in strengthening India’s geospatial education ecosystem. By combining our advanced GIS technology with TERI SAS’s academic rigor and research excellence in sustainability, we are creating a powerful platform to train the next generation of geospatial professionals and decision-makers. Through joint capacity-building initiatives and curriculum alignment, we aim to drive the adoption of data-driven, location-based approaches in critical areas, including urban planning, environmental management, disaster resilience, and infrastructure development. This collaboration exemplifies how academic institutions and industry can work together to build India’s self-reliance in geospatial intelligence and innovation.”

 

Prof. Suman K Dhar, Vice Chancellor, TERI SAS, added, “This MoU is designed to foster collaboration on state-of-the-art geospatial tools and techniques to build a workforce of Geoinformatics professionals, enabling a transition toward a greener and sustainable future. TERI SAS, being at the forefront of education in the sustainability domain, hopes to play a transformative role in the critical area of ‘Geoinformatics AI for Sustainability’.”

 

The MoU will lead to initiatives such as faculty training programs under the GIS Academia Council of India (GACI) framework, curriculum enhancements for university-level GIS education, capacity-building workshops for government officials, and applied research projects. TERI SAS and Esri India will also jointly facilitate advanced learning through guest lectures by industry experts, student workshops, and innovation challenges to bridge the gap between academic learning and real-world GIS applications.

Okaya Introduces JXT 90Ah Inverter Battery, a New Innovation in Jumbo Tubular Technology

Okaya Power, a trusted name in power backup solutions and solar rooftop systems, has announced the launch of its new JXT 90Ah Inverter Battery. The JXT battery marks Okaya’s latest innovation in the Jumbo Tubular category, designed to deliver higher backup in a more compact form factor. The launch follows the successful introduction of Okaya’s Next-Gen Super Jumbo Tubular (SJT) and Advanced Tall Tubular (TT) batteries in 2025.
 

Okaya JXT 90Ah Inverter Battery, a compact Jumbo Tubular innovation with Advanced Tubular Technology, AEMS, and Certified Backup Hours for dependable power backup
 

A Compact Take on Jumbo Tubular Batteries

The JXT 90Ah inverter battery has been developed for users who need longer backup without increasing installation space. While Jumbo Tubular batteries are traditionally associated with larger footprints, Okaya’s new JXT design reimagines the category by offering a compact container that still delivers a full 90Ah capacity.
 

This makes the JXT 90Ah especially relevant in environments facing frequent power cuts, limited installation space, and high maintenance costs associated with small VRLA batteries. It also serves as a practical replacement for multiple low-capacity VRLA and SMF batteries used across various applications.
 

Engineered for Long Life and Stable Performance

Built using Okaya’s Advanced Tubular Technology, the JXT 90Ah battery is engineered for deep-cycle performance and extended operational life. It is supported by Advanced Electrolyte Management System (AEMS), which improves electrolyte circulation, manages heat better, and ensures stable performance during voltage fluctuations and extended power cuts.
 

Each JXT 90Ah battery is tested under Okaya’s Certified Backup Hours (CBH) protocol. This testing method verifies the actual backup delivered under defined load conditions, helping users make informed decisions based on real-world performance rather than theoretical ratings.
 

Designed for Residential and Professional Applications

Beyond residential inverter usage, the JXT 90Ah battery addresses the growing need for reliable power in professional and semi-industrial setups. It can replace 24Ah to 65Ah VRLA or SMF batteries commonly used in online UPS systems, telecom power nodes, FTTH installations, automation panels, fire alarm systems, ATMs, and data logger infrastructure.
 

By reducing the number of batteries required in a series string, the JXT 90Ah helps lower wiring complexity, maintenance effort, and overall replacement costs. Its compact design also allows easier installation in confined spaces such as UPS racks, telecom enclosures, and equipment rooms.
 

Warranty and Ownership Value

To enhance long-term ownership value, the Okaya JXT 90Ah inverter battery comes with a 48-month warranty. Compared to smaller VRLA batteries that often require replacement within 18 to 24 months, the JXT 90Ah offers a longer service life, resulting in reduced downtime and improved cost efficiency.
 

Easy Availability Through Okaya’s Dealer Network

Consumers interested in the JXT 90Ah inverter battery can locate authorised Okaya dealers near you through the company’s dealer locator, ensuring easy access to genuine products, installation support, and after-sales service.
 

Commenting on the launch, Arush Gupta, CEO & Director of Okaya Power Private Limited said, “The JXT 90Ah has been designed for real usage conditions where space, backup reliability, and maintenance matter as much as capacity. It is a natural progression in our tubular battery portfolio.”
 

With this launch, Okaya continues to strengthen its position as a comprehensive power and solar solutions provider. Alongside its inverter batteries, home UPS systems, and solar rooftop solutions, the JXT 90Ah reinforces Okaya’s focus on compact, high-backup energy solutions that work across homes, businesses, and critical infrastructure.
 

About Okaya Power

Established in 2002, Okaya Power brings over 20 years of experience in delivering reliable power backup and energy solutions. The company has served more than 110 million happy and satisfied customers across residential, commercial, and industrial segments.
 

Okaya is backed by a workforce of over 1,500 employees, including more than 600 dedicated sales and service professionals, supported by a strong pan-India dealer and service network. This ensures easy access to products and dependable after-sales support across the country.
 

The company follows world-class manufacturing standards with stringent inwards and outwards quality check facilities and procedures to ensure consistent product performance and reliability. Okaya also operates a company-owned lead recycling unit and in-house plastic recycling facilities, reinforcing its commitment to environmentally responsible manufacturing.
 

With operations expanding across over 40 countries, Okaya continues to strengthen its global footprint. Further enhancing its manufacturing capabilities, the company is set to open new electronics plant this year. Alongside its inverter batteries and home UPS systems, Okaya also offers solar rooftop solutions, supporting the transition to cleaner and more sustainable energy.
 

For more information, please contact
Email: care@okaya.in
Call/WhatsApp: +91-981890909

'Fans Reimagined': Signify Unveils Its Latest Ecolink Campaign with Rashmika Mandanna

Bringing a fresh spin to home aesthetics, Signify (Euronext: LIGHT), has rolled out a new campaign featuring its power packed Ecolink BLDC fans range, starring actor and brand ambassador Rashmika Mandanna.

 

‘Fans Reimagined’- Signify unveils its latest Ecolink campaign with Rashmika Mandanna

 

The new campaign highlights how Ecolink fans seamlessly blend design, style, and performance, reflecting the growing consumer preference for design-led, smart and expressive living spaces. The campaign taps the evolving consumers of today, who increasingly view everyday appliances as an extension of their personal taste and lifestyle.

 

Set in elegantly crafted, dreamlike environments, the film captures the essence of refined design and innovation, reinforcing Ecolink’s role in redefining spaces. Each frame highlights the attention to detail, from sculpted forms and elegant finishes to the effortless fluidity of motion, blending design and performance seamlessly.

 

Speaking on the campaign launch, Nikhil Gupta, Head of Strategy and Marketing, Signify, Greater India said, With Ecolink, we aim to bring performance, style, and sustainability to every home with our products like our well-received BLDC fans series. Our Fans Reimagined’ campaign reflects the understanding of today’s consumers, who seek products that are efficient, lifestyle-driven, and designed for them. It marks an important step in strengthening Ecolink’s position as a brand that champions intelligent design and innovation. Partnering with our brand ambassador Rashmika Mandanna again, allows us to bring this vision of smart, sustainable living to life.”

 

Rashmika Mandanna said, “I am truly excited to be part of the Ecolink campaign again, working with Signify is always great. What really resonates with me is how these fans combine efficiency with thoughtful design, efficiency and performance, making them a beautiful addition to any home.”

 

The Ecolink fan range offers industry-first design high-speed performance with superior air delivery, powered by advanced energy-efficient technology. Designed to meet evolving consumer desires, the range features BLDC technology across models such as AiroElevate, AiroQuad, AiroJewel and AiroGeometry. Each fan comes with a 5-year warranty (3+2). The campaign further illustrates how the Ecolink fan series can turn everyday spaces into a joyful, expressive environment. The conceptualization of the campaign is done by Hashtag Orange.

 

This campaign will be available across YouTube, Instagram, Facebook and social media channels.

 

Link to the Campaign: youtu.be/WZ0iwRyJvUE

 

About Signify  

Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers, and the Internet of Things. Our Philips products, Interact systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces. In 2024, we had sales of EUR 6.1 billion, approximately 29,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for eight consecutive years and have achieved the EcoVadis Platinum rating for five consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

The Hindu Lit For Life 2026 Returns to Chennai on January 17 & 18

The Hindu Lit For Life, India’s sharpest literature festival, returns for its 13th edition on January 17 and 18, 2026, at the Lady Andal School premises, Chennai.
 

The festival celebrates the many ways literature permeates everyday life shaping ideas, culture, creativity, and conversations far beyond the written page. This year, over 100 acclaimed voices from India and across the world will come together in more than 50 sessions, conversations, and workshops, offering audiences a rich and immersive literary experience.
 

The Hindu – Lit for Life 2026
 

The 2026 line-up features an exceptional mix of writers, thinkers, journalists, economists, historians, and cultural commentators. From Perumal Murugan and Banu Mushtaq’s deeply human narratives and Shobhaa De’s sharp cultural observations to Kiran Desai and Satoshi Yagisawa’s intimate, borderless storytelling, the festival showcases literature in all its lived forms. Thought leaders such as A.C. Grayling, Shashi Tharoor, and Arvind Subramanian explore ideas around philosophy, democracy, and economics, while Laura Spinney bridges science, history, and narrative.
 

Lit For Life 2026 has already begun its journey beyond the main festival dates. In November and December 2025, Lit For Life Dialogues and Lit For Life Unplugged have taken the spirit of the festival into cities and communities, extending conversations beyond traditional auditoriums. Chennai, Bengaluru, and Hyderabad witnessed engaging discussions led by voices such as Dr. Ambrish Mithal, Sanjaya Baru, Devina Mehra, Manu Joseph, Manu Pillai, Neha Dixit, and Arundhati Ghosh, spanning themes of health, wealth, power, history, identity, and contemporary relationships. Lit For Life Unplugged brought literature into intimate, vibrant spaces ranging from bookstores to pubs.
 

The Hindu – Lit for Life 2026 – Schedule – Day 1
 

Nirmala Lakshman, Curator, The Hindu Lit For Life and Chairperson, The Hindu Group, said, “The festival continues to reiterate that literature can go beyond the pages to light up one’s life. As always, we have a scintillating line-up of speakers, whose writing and thoughts have inspired many. The festival offers everyone – speakers and the audience – a change to engage and exchange ideas and experiences not just through the sessions and workshops but also through direct engagement.”
 

The festival’s on-ground engagement continues in the weeks leading up to January, with initiatives such as:

  • mobile library travelling across Chennai

  • Storytelling sessions in government and private schools in Chennai

  • Interactive formats including treasure hunts, quizzes, and contests
     

Speaking about the vision behind Lit For Life 2026, Suresh Balakrishna, Chief Revenue Officer, The Hindu Group, said, “Lit For Life has always been more than a festival; it is a cultural platform that brings together ideas, audiences, and partners in meaningful ways. The theme ‘Love Every Bit of Lit’ reflects our belief that literature lives everywhere-in culture, public discourse, and everyday life. We are delighted to see Lit For Life grow beyond two days into a year-round engagement that creates value for communities, partners, and the larger ecosystem.”
 

The Hindu – Lit for Life 2026 – Schedule – Day 2
 

The Hindu Lit For Life 2026 continues to strengthen its position as a platform where literature meets society, culture, and commerce offering brands, institutions, and communities a unique opportunity to engage with informed, discerning audiences.
 

The Hindu Lit For Life is presented by The all-new Kia Seltos. In association with: Christ University, NITTE, Associate Partners: Orchids- The International School, Hindustan Group of Institutions, State Bank of India, IndianOil, Indian Overseas Bank, New India Assurance, Akshayakalpa, United India, ICFAI Group, Chennai Port Authority and Kamarajar Port Limited, Vajiram & Sons, Life Insurance Corporation of India, Mahindra University, Realty Partner: Casagrand, Education Partner: SSVM Institutions, State Partner: Government of Sikkim, Official Timekeeping Partner: Citizen, Regional Partner: DBS Bank India Ltd, Tourism Partner: Bihar Tourism, Bookstore Partner: Crossword and Water Partner: Repute.
 

For the detailed agenda, speaker line-up and registration, visit www.thehindu.com/lit-for-life.