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Dr. Sara George Muthoot Receives Lifetime Achievement Award

Dr. Sara George Muthoot, Director of St. George’s School and Paul George Global School, New Delhi has been honoured with the Lifetime Achievement Award by Helping Gurus. Helping Gurus is an organisation dedicated to transforming India’s K-12 education ecosystem through a network of over 10,000 schools. It recognises and supports individuals and institutions that are driving innovation, inclusion and excellence in education.

 

Dr. Sara George Muthoot receiving the Lifetime Achievement Award from Ambassador Deepak Vohra, Former Indian Diplomat and Special Advisor, at a ceremony held in New Delhi

 

The honour was presented to Dr. Sara George Muthoot by Ambassador Deepak Vohra, Former Indian Diplomat and Special Advisor in Bharat and Africa who lauded her as a visionary educator whose work shapes young minds with compassion, purpose and integrity.

 

Since 1982, Dr. Sara George Muthoot has led St. George’s School, and since 2015, Paul George Global School, transforming the lives of more than 100,000 students and 1,000 teachers. Under her leadership, both institutions have built a culture of holistic learning that encourages academic excellence while nurturing empathy, discipline and character.

 

Beyond academics, Dr. Sara George has been a tireless advocate for women’s empowerment and child welfare, championing initiatives that provide education and opportunities to underprivileged communities. Her work reflects her long-standing values of compassion, integrity, and service to society.

 

Her earlier recognitions, including honours from NASA’s Kennedy Space Centre, highlight her global standing in the field of education. However, her true legacy lies in the countless young lives she has inspired through her dedication to nurturing not just knowledge, but values that help build a stronger and more compassionate society.

 

Speaking on the recognition, Dr. Sara George Muthoot said, “This honour is deeply humbling. Education, for me, has always been about nurturing both knowledge and values and empowering young minds to become compassionate and responsible citizens. I dedicate this recognition to every educator and student who has been part of this incredible journey.”

Ai+ Smartphone Unveils Sparkle Red: A Bold New Shade for the Festive Season

Ai+ Smartphone from NxtQuantum Shift Technologies has unveiled a new Sparkle Red colour edition across its Pulse and Nova 5G models. Inspired by the vibrance of India’s festive season, the new color brings a bold, high-energy aesthetic to the Ai+ smartphone range, reflecting the confidence and individuality of its users.

Sparkle Red

“The Sparkle Red edition reflects what Ai+ Smartphone stands for: individuality, purpose, and performance that lasts,” said Madhav Sheth, CEO of Ai+ Smartphone and Founder of NxtQuantum Shift Technologies. “Our mission is to build technology that inspires confidence and puts control back in the hands of Indian users, combining beautiful design with uncompromising trust.”

Powered by NxtQuantum OS, India’s first sovereign mobile operating system, Ai+ Smartphone ensures users have complete control over their personal data. Every device comes with the NxtPrivacy Dashboard, a real-time privacy control center that shows which apps are accessing your camera, mic, gallery, or location and allows users to revoke access instantly. With no hidden trackers or bloatware, all data is securely stored within India.

Key Highlights

  • New Sparkling Red Color: A premium, high-gloss red with luminous metallic undertones – inspired by the vibrancy and warmth of India’s festive palette.

  • Performance: Powered by T615 (Pulse) and T8200 (Nova) chipsets for smooth, efficient multitasking.

  • Display:6.7″ HD+ screen with 90Hz (Pulse) and 120Hz (Nova) refresh rates.

  • Camera:50MP AI-powered dual camera system for detailed, vibrant images.

  • Battery:5000mAh all-day battery with fast charging support.

  • Storage: Up to 8GB RAM and 128GB storage, expandable up to 1TB.

  • Software:NxtQuantum OS with the built-in NxtPrivacy Dashboard, focus modes, and a zero-ads interface.

The Sparkle Red edition joins Ai+ smartphone’s existing color range (Black, Blue, Green, Purple, Pink), and will be available from October 15, 2025, on Flipkart and over 12,000 retail outlets, at price parity with existing models – ₹4,999 for Ai+ Pulse and ₹6,999 for Ai+ Nova 5G.

This new color launch underscores Ai+ Smartphone’s ongoing commitment to user choice, design excellence, and trust-building in the Indian market. The brand continues to set itself apart by combining vibrant design with India-centric privacy features and robust performance.

About Ai+ Smartphone

Ai+ Smartphone is a next-generation brand built in India to deliver reliable, high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system, Ai+ combines clean design, long battery life, and trusted software performance at accessible price points.

About NxtQuantum Shift Technologies

NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for the mobile-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India’s first sovereign mobile operating system, and is committed to building technology that is authored in India and globally competitive.

D and P Advisory Curates ‘Beyond 22 Yards – ‘The Power of Platforms, The Price of Regulation’- an IPL & WPL Valuation Report for the year 2025′

  • For the first time in its history, the IPL has faced two consecutive years of ecosystem valuation decline-from IND 92,500 crore in 2023 to IND 82,700 crore in 2024, and further down to IND 76,100 crore in 2025.

  • The drivers of this contraction are structural. The consolidation of media rights under JioStar has ended the competitive tension that once fuelled “auction fever.” Meanwhile, the sweeping ban on Real Money Gaming (RMG) advertising and sponsorship has removed IND 1,500-2,000 crore of annual spend from the ecosystem, leaving a visible void across broadcaster revenues, franchise partnerships, and fan-engagement activations.

  • These twin shocks-the collapse of rivalry in media rights and the exit of the IPL’s most aggressive sponsor category-mark a reset for the league’s business model.

  • Compared to the previous edition, the WPL ecosystem’s value has decreased from INR 1,350 Cr to 1,275 Cr, marking a 5.6% decline. In USD terms, this translates from USD 160 million to USD 148 million, reflecting an approximate 7.5% drop.

  • Royal Challengers Bangalore (RCB) finally ended their title drought in IPL 2025, lifting the trophy for the first time and instantly reinforcing their position as the league’s strongest brand.

D and P Advisory, a provider of consulting, advisory, and valuation services, today launched ‘Beyond 22 Yards – ‘The Power of Platforms, The Price of Regulation’, an IPL & WPL Valuation Report for the year 2025.

This has been a landmark year for the IPL, one that combined sporting drama with structural disruption. The season reminded us why the IPL remains the most-watched cricket league in the world, drawing over one billion viewers across TV and digital platforms, with digital audiences now surpassing television for the first time.

If the IPL is grappling with maturity and recalibration, the WPL is still in its growth arc. In its third season, the league has proven that women’s cricket is no longer an experiment but a premier sporting platform in its own right. Stadiums were filled across expanded venues, with travel data showing surges in bookings to WPL host cities during match windows. Television ratings jumped by ~150% year-on-year, and digital viewership grew by ~70%, in the opening game of WPL 2025. The overall Television viewership increased by ~142% year on year, making the WPL one of India’s fastest-growing broadcast properties.

IPL Ecosystem Valuation

According to the report by D and P Advisory, for the first time in its history, the IPL ecosystem has recorded two consecutive years of valuation decline. The overall value dropped from IND 92,500 crore in 2023 to IND 82,700 crore in 2024 (≈ -10.6%) and has now further contracted to IND 76,100 crore in 2025 (≈ -8.0%). In USD terms, the ecosystem has slid from USD 11.2 billion in 2023 to USD 9.9 billion in 2024, and now to USD 8.8 billion in 2025.

Brand

2024

2025

% Change

Value of IPL Ecosystem (INR Crore)

82,700

76,100

-8.0%

Value of IPL Ecosystem (USD Billion)

9.9

8.8

-10.9%

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IPL Ecosystem Valuation

There are 2 drivers responsible for this contraction-

A Plateau Triggered by Media Rights Consolidation in 2024

The first decline came in 2024, when the Disney Star-Viacom18 merger created JioStar, consolidating IPL’s television and digital rights under one roof. This eliminated the fierce two-horse race that had driven rights inflation and “auction fever” in prior cycles. While the league still drew record audiences, the prospect of a monopolised rights market signaled lower escalation in future auctions. The valuation dip was therefore interpreted as a plateauing of growth after years of steep climb.

A Structural Shock from the RMG Ban in 2025

The 2025 decline is sharper in its commercial impact and more structural in nature. Fantasy and gaming platforms had become the IPL’s most aggressive advertiser cohort, contributing IND 1,500-2,000 crore annually across league, franchise, and broadcaster deals. With the Promotion & Regulation of Online Gaming Act 2025 banning money-game advertising and sponsorship, this entire revenue stream has vanished

According to Santosh N, Managing Partner of D and P Advisory, despite the contractions discussed above, IPL fundamentals remain resilient because of the following reasons-

  • Over one billion viewers in 2025, with digital audience now surpassing TV.

  • Engagement strengthened by regional language streams, connected TV adoption, and interactive formats.

However, Santosh reiterates that the growth model is shifting. With auction-driven surges less likely, future valuations will depend on:

  • Diversified sponsor bases (auto, fintech 2.0, healthcare, esports),

  • New monetisation models (subscription bundles, regional packages, commerce integrations), and

  • Entry of global tech players (Netflix, Amazon, Apple) to restore competitive tension in rights auctions.

The IPL has moved from an era of competitive escalation into one of structural recalibration. The challenge ahead is to replace volatile categories with more stable, diversified value streams – ensuring that India’s premier sports league continues to compound sustainably, even without auction fever or RMG-fueled spend.

WPL Ecosystem Valuations

Compared to the previous edition, the WPL ecosystem’s value has decreased from INR 1,350 Cr to 1,275 Cr, marking a 5.6% decline. In USD terms, this translates from USD 160 million to USD 148 million, reflecting an approximate 7.5% drop.

Brand

2024

2025

% Change

Value of WPL Ecosystem (INR Crore)

1,350.0

1,275.0

-5.6%

Value of WPL Ecosystem (USD Million)

160.0

148.0

-7.5%

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WPL Ecosystem Valuation

A drop in value is expected because of the same headwinds that are affecting IPL – a shifting broadcast landscape after the Disney Star-Viacom 18 merger and the ban on real-money gaming platforms, which might weigh heavily on sponsorship inflows.

According to Santosh, in 2025, WPL teams are increasingly focusing on broader community-driven campaigns and innovative digital engagement. WPL is also driving conversations around inclusivity, representation, and empowerment, while creating new opportunities for women athletes to build sustainable careers.

The report goes on to emphasise that the two leagues reveal the new economics of cricket. Scale and reach are no longer in doubt-the IPL and WPL together draw well over a billion viewers, fill stadiums, and dominate cultural conversations. What is in flux is the architecture of value: who pays, how much, and under what conditions. The forces of platform consolidation and regulatory intervention have rewritten the rules of the game. The challenge now is to re-engineer revenue streams; nurture diversified sponsor bases and leverage digital innovation to sustain long-term compounding.

If the past decade was about breaking records, the coming decade will be about building resilience. Cricket in India is no longer just a sport; it is a platform economy shaped by audiences, technology, and policy. Those who adapt to this reality will define the next chapter-not just in valuations, but in cultural and economic impact far beyond 22 yards.

Royal Challengers Bangalore (RCB) finally ended their title drought in IPL 2025, lifting the trophy for the first time and instantly reinforcing their position as the league’s strongest brand.

The report also carries insightful inputs from prominent personalities from the field of cricket including Harsha Bhogle (Leading Commentator from India), Satyam Trivedi (CEO of GMR Sports) and James Howlett (Representing Emerging Media Ventures, the majority owners of Rajasthan Royals). Harsha Bhogle shares his thoughts on the IPL & WPLs future, its impact on Indian society, the shifting dynamics of franchise loyalty, and the league’s role in shaping cricket’s global narrative. James and Satyam shares insights on the ownership model, the shifting IPL media and sponsorship landscape, the rise of women’s cricket, and how the Royals and Delhi Capitals respectively are shaping their long-term identity and global journey.

KL Rahul and SKY Join Hands with The PEDIGREE Brand in India to Raise Awareness on Science Backed Pet Food

  • The new influencer films by the PEDIGREE brand in India, featuring popular cricketers, aims to educate pet parents about the importance of balanced nutrition for dogs, as part of the brand campaign ‘Love Them Like Family, Feed Them Like Dogs.’

  • The influencer films highlight the nutritional value of the PEDIGREE adult dry dog food of which, daily serving provides protein of 8 chicken livers, the calcium of 9 cups of milk, and the Vitamin E of 64 carrots.

  • Insights from a vet survey by Eval360 revealed that Indian parents are keen to learn about pet nutrition but lack the awareness.

India’s leading dog food brand PEDIGREE from Mars Petcare has joined forces with India’s most admired cricketers KL Rahul and Suryakumar Yadav (SKY) for their ongoing campaign that raises awareness about the complete and balanced nutritional needs of dogs.

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New & Improved Pedigree with a new multi-grain mix and gut-friendly ingredients

Featuring KL Rahul and SKY the influencer films draw comparisons to show how a daily serving of the PEDIGREE adult dry dog food provides the nutrition equivalent to protein of 8 chicken livers, the calcium of 9 cups of milk, and the vitamin E of 64 carrots. It highlights the importance of providing dogs with proper, science-backed appropriate nutrition. With this campaign, the PEDIGREE brand in India has unveiled the New & Improved product that comes with a new multi-grain mix and gut friendly ingredients. This ia coupled with a refreshed pack bringing sharper focus to front of the pack with dogs’ daily nutritional needs, underlining the PEDIGREE brand’s long-standing belief that feeding right is the purest expression of love.

This builds on Mars Petcare’s broader campaign, “Love Them Like Family, Feed Them Like Dogs” designed to help Indian pet parents make the shift from emotional feeding to informed feeding. Through this film, PEDIGREE reinforces its role as a trusted partner in raising healthier and happier pets.

Kl Rahul & SKY’s Secret To 100% Nutrition For Their Dogs!

YouTube Link

The campaign draws insights from a nationwide veterinary survey. The survey revealed that 90% of the vets recommend packaged food for balanced nutrition and 86% state that feeding certain human food can cause nutritional imbalance and toxicity. Over 70% of vets reported better weight control, 66% noted improved energy, and 61% observed fewer digestive issues when pets transitioned to science backed packaged food.

Commenting on the new campaign, Ayesha Huda, Chief Marketing Officer, Mars Petcare India, said, ” India is witnessing a transformative shift in pet ownership, led by Gen Z and millennials who view their dogs not just as pets but as a cherished family. Profound love is undeniable, yet a significant gap persists in understanding dogs’ nutritional needs that are distinctively different from our own. Our new film and the new & improved product and packaging are a direct extension of our campaign ‘Love them like family, feed them like dogs.’ It reinforces how our science backed packaged food provides the nutritional requirement while also celebrating the depth of care and love pet parents share with their furry companions.”

On the launch of the influencer films, KL Rahul, Indian Cricketer, said, “As a pet parent, I know the love we have for our dogs, and it is the right nutrition that keeps them healthy and active. This campaign is a powerful platform to communicate on the importance of adequate care & precise nutrition for our beloved pets’ good health.”

Suryakumar Yadav, who is represented by RISE Worldwide, said “As someone who has been around dogs, I know the joy and love they bring into our lives. Just like athletes need the right nutrition to perform at their best, our pets also need balanced food to stay healthy and happy. Through this association, I’m glad to spread this message and help pet parents give their furry friends the right start every day.”

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

Mumbai Indians extend Mighty Indians IP with 3D Webisodes and More

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Mumbai Indians today announced the launch of Season 2 of Mighty Indians with an all-new slate of 20+ 3D webisodes, expanding the animated superhero universe built around the franchise’s iconic players.

 

L-R: Will Jacks, Deepak Chahar, Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Suryakumar Yadav, Tilak Varma and Trent Boult in animated Might Indians Avatar

 

The rich character assets and visual storytelling are translating to commercial partnerships across product categories such as toys, apparel, school supplies, publishing and collectibles. Early prototypes of merchandise have received an enthusiastic response, and formal brand collaborations are being explored. 

 

Building on the momentum and widespread fan engagement from Season 1, the IP returns with richer storytelling, high-quality 3D animation, and deeper character arcs — all brought to life by Green Gold Animation, India’s leading animation studio and creators of Chhota Bheem.

 

Created by Mumbai Indians in partnership with Burman Sports, the exclusive commercial and production rights holders, and Green Gold Animation, Mighty Indians transforms star cricketers Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Suryakumar Yadav, Tilak Varma, Deepak Chahar, Will Jacks, and Trent Boult into a team of animated superheroes, each with a unique origin story, power, and purpose.

 

With over 47.5 million views generated through 20+ episodes, promos, and short-form edits across formats, Mighty Indians has grown into one of the most-watched and talked-about crossover IPs in Indian sports entertainment.

 

To create an impact on-ground, 12-foot superhero statues of the Mighty Indians players were installed at Mumbai Airport Terminal 2 for the duration for IPL 2025, reaching over 85,000 travellers daily.

 

What began as an animated series has embedded itself into cricket culture. From YouTube screens to towering airport installations to merchandise, Mighty Indians is no longer just content – it’s becoming part of how fans and families experience the spirit of cricket and storytelling in a new, more imaginative way.

 

A Mumbai Indians Spokesperson commented, “Mighty Indians is more than an animated series — it’s an extension of our philosophy to engage fans beyond the boundaries of the cricket field. With Season 2, we are expanding this universe through immersive 3D storytelling and richer stories. It reflects the spirit of the Mumbai Indians and brings it alive in a way that resonates with young audiences and families alike.”

 

“This has been one of the most creatively fulfilling projects we’ve ever worked on,” said Rajiv ChilakaFounder and CEO of Green Gold Animation“We’ve built some of India’s most beloved characters, but Mighty Indians gave us the chance to blend cricketing icons with mythic storytelling and create something that has both local heart and global potential.” 

 

Shiv BurmanFounder of Burman Sports, added, “We used to watch cricket in a linear way – match days on television, and that was it. But today’s kids have countless options competing for their attention, and if we want cricket to stay relevant to them, we have to meet them where they are. Mighty Indians is our way of doing just that by combining the power of sports heroes with the universal appeal of animation. It’s a format that not only entertains but builds long-term emotional connection with the next generation of fans. We’re already working with licensing partners to create merchandise, and multiple discussions are underway with brands looking to connect with children and families by leveraging the might of Mumbai Indians through this IP.” 

 

Mighty Indians is no longer just a piece of content. It is a platform for cricket, for imagination, and for the next generation of Indian storytelling. 

 

Because in this universe, anyone can be mighty. 

 

YT Link – www.youtube.com/@MumbaiIndians/videos

India Steps into the Global Wrestling Arena — The Global League Wrestling Launches 17 September 2025

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For years, India has cheered from the sidelines as global wrestling spectacles captured imaginations worldwide. Now, it’s our turn. This September, the spotlight swings to India — not as a spectator, but as a creator, leader, and game-changer.

 

Adi Groupe Collaborates with Prasar Bharti for GLW


AdiGroupe and its sports innovation arm AEx SPORT, in association with Prasar Bharati, proudly announce the launch of Global League Wrestling (GLW) — the nation’s first global-format professional wrestling league, conceived in India and designed for audiences across the world.


This is more than sport. It’s a national moment.


Launching on 17th September 2025 with a 40-week season, GLW will air on DD Sports, stream on Waves OTT, and broadcast through All India Radio beginning 4th October. Together, these platforms are expected to deliver a staggering reach of 1 billion viewers, from the largest metros to the smallest villages — making GLW one of the most ambitious sports entertainment projects ever launched from Indian soil.


The Energy of India, the Spirit of the World
GLW combines the athletic intensity of professional wrestling with the richness of Indian storytelling. Expect powerful rivalries, heroic journeys, and emotional sagas — inspired by our cultural identity yet crafted to captivate audiences everywhere. Every match will be a spectacle, every character a story worth following, and every victory a reason to celebrate.


At the heart of GLW, The Great Khali takes on the role of Brand Ambassador and Talent Commissioner, guiding a new generation of Indian wrestling talent and preparing them to stand tall on the global stage.


A Gift to the Nation
GLW is India’s statement to the world — that we have the vision, skill, and execution prowess  to create world-class sports entertainment,” said Sanjay Viswanathan, Chairman of AdiGroupe,  AEx SPORT, and GLW.It’s a platform for our athletes to rise, compete, and inspire — and for our stories to echo far beyond our borders. This is a gift to the Bharat, and a celebration of our youth’s energy and determination.”


Gaurav Dwivedi, CEO of Prasar Bharati, added, “GLW offers something truly unique — the discipline and drama of professional wrestling brought to life with the cultural depth of India. Through our platforms, we will bring this to every home, every community, and every generation.”


History in the Making
With GLW, India is not entering the global wrestling map quietly — it is stepping into the arena with the force of a billion hearts. From screens to stadiums, from local heroes to global icons, GLW will inspire a generation, showcase homegrown excellence, and unite the nation in pride and excitement.


Mark your calendars. 17th September 2025 is the day India enters the ring — not as a contender, but as a champion unveiled.


This is our league. Our stories. Our glory.


#GLWIndia #IndiaInTheRing #GlobalLeagueOfWrestling #17Sept2025


About Adi Groupe
Adi Groupe is London-based diversified group with a strategic vision to develop high-value, future-proof businesses across diverse sectors in India and overseas. Anchored by the leadership team of deep operating expertise, the Group combines a unique combination of technology innovation, operational excellence, and strategic business development to drive sustainable growth and long-term value creation.


With years of collective experience in scaling businesses, handling complex operations, and implementing large-scale transformations, Adi Groupe leverages the world-class practices staying deeply rooted in local market insights. Its business philosophy rests on three pillars — innovation-led growth, operational excellence, and creation of stakeholder value. This leads the Group to recognize emerging opportunities, roll out cutting-edge solutions, and build strong operational structures that produce consistent outcomes.


Beyond financial performance, Adi Groupe is committed to shaping the industries it operates in by setting high standards for governance, sustainability, and community impact. The Group invests significantly in talent, technology, and infrastructure to enhance its competitive advantage while being aligned with India’s vision for economic development and global competitiveness.


For more information, please visit: www.adi-partners.co.uk 


About AEx SPORT
AEx SPORT is the sports innovation division of AdiGroupe, a UK-headquartered firm focused on creating next-generation sports properties rooted in cultural impact and technological excellence. AEx SPORT develops IPs across performance-based sports and entertainment with a mission to inspire and empower audiences globally.

 

SM Yugan from Tamil Nadu, India Created History with Triple Gold at Asian Shooting Championships 2025

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Tamil Nadu’s SM Yugan, just 14 years old, scripted history at the 16th Asian Shooting Championships in Kazakhstan, capturing three gold medals in trap shooting and emerging as the youngest Indian ever to achieve a hat-trick of titles at the continental event. Competing against over 800 shooters from 27 countries, Yugan’s remarkable feat marked one of the standout performances of the tournament.

 

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SM Yugan(14) from Tamil Nadu with Triple Gold at 16th Asian Shooting Championships at Kazakhstan


SM Yugan’s golden journey began in the Youth Trap Men – Individual event, where he scored 116 points to secure the top spot, showcasing remarkable composure in one of the most competitive youth finals of the tournament.


In the Youth Trap Men Team event, Yugan, combined with Ali Syed Ahyaan and Manavrajsinh, amassed a total of 308 points, which secured India the gold medal and highlighted the depth of India’s young shooting talent.


Yugan’s third victory came in the Youth Trap – Mixed Pair event, partnering with Tanisska. Their combined score of 121 points sealed another gold for India. The victory not only secured another gold for India but also made him the youngest Indian to win three gold medals at the Asian Championships.


Reflecting on his achievement, Yugan said, “Consistent practice and the guidance of my coaches played a vital role. Winning for India was a proud moment.”


Yugan had previously represented India in two ISSF World Cups and was ranked No. 09 in the Junior Men’s India Squad. His outstanding performance in Kazakhstan further strengthened him as one of the most promising young shooters in the country.

48 Players from 11 Nations Gear Up for HCL Squash Indian Tour in Mumbai

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Squash will take centre stage in Mumbai this September when the HCL Squash Indian Tour 2 comes to the Otters Club from September 8–12, 2025. The five-day tournament, backed by the Sports Authority of India (SAI) and the Ministry of Youth Affairs & Sports, will see 48 players from 11 countries compete for world ranking points and equal prize money of US$ 9,000 each for men and women.


For Indian squash, it is another chance to showcase its growing strength on home soil. The opening leg of the Tour in Jaipur earlier this year drew attention for its competitive depth, and Mumbai is expected to raise the bar further with a mix of established stars and rising challengers.


Squash gains global momentum
Squash has long been one of the world’s most demanding racket sports, played in more than 185 countries by around 20 million people. Its inclusion in the Los Angeles 2028 Olympics has given players a fresh incentive and federations a reason to step up investment.


Egypt continues to dominate the sport, but Asia’s influence is spreading fast through nations like Japan, Hong Kong, and Malaysia. India is also making steady progress. With six players currently inside the PSA Top 100 and a track record of Commonwealth and Asian Games medals, the country is building a pipeline of talent that can compete with the best. The challenge now is to provide regular, world-class competition – and that is where the HCL Squash Indian Tour has become a game-changer.


HCL’s long-term push into sport
Beyond squash, HCL has backed chess, bridge, and grassroots initiatives in a bid to give Indian athletes more platforms to compete internationally. But its partnership with the Squash Rackets Federation of India (SRFI), launched in 2016, has been an ambitious sporting project.


Together, the two organisations have hosted more than 40 tournaments, benefitting over 1,000 Indian players across categories. Many of those athletes have since made the jump to the PSA World Tour, underlining the impact of sustained investment.


The HCL Squash Indian Tour is not about one-off events – it is about creating continuity and building pathways for Indian athletes,” said Rajat Chandolia, AVP and Head of Brand at HCL Group. “Since 2016, we have partnered with SRFI to host more than 40 tournaments, benefitting over a thousand players across categories. With the support of SAI and the Ministry of Youth Affairs & Sports, we can now offer world-class competition at home, reducing the barriers our players face in chasing international ranking points. Our long-term vision is clear – to help India produce champions who can compete at the very highest level and, with squash now part of the 2028 Olympics, make their mark on the biggest sporting stage of all.”


Mumbai leg promises world-class competition
The draw in Mumbai brings together players from Egypt, Malaysia, Japan, France, Hong Kong, Sri Lanka, Kuwait, Iran, Malta, New Zealand, and India. Among the names to watch are Veer Chotrani (World No. 56) and Akanksha Salunkhe (World No. 69) for India, while international interest will centre on Amina El Rihany of Egypt (World No. 63) and Enora Villard of France (World No. 75).


The diversity of the field is what excites the organisers most.


Cyrus Poncha, Secretary General of the Squash Rackets Federation of India (SRFI) added, “The Mumbai leg of the HCL Squash Indian Tour is another important step in strengthening India’s squash ecosystem. These tournaments are possible only because of the generous support of the Sports Authority of India and the Ministry of Youth Affairs & Sports, who have sanctioned the prize money and backed our efforts. Equal prize money for men and women highlights the growing support for the sport and attracts top national and international competitors. We are proud to partner with HCL and SAI in delivering world-class events that give our players invaluable experience.”


A city ready for more
For Mumbai, a city used to hosting international cricket, football, and tennis, world-class squash is a natural addition. The Otters Club, with its history and atmosphere, will provide a fitting stage for what is expected to be five days of intense competition.


And for Indian squash, the timing could not be better. With the sport now Olympic-bound, every opportunity to host international-standard events is an investment in future medal hopes.


HCL and SRFI are betting on consistency: year after year, more tournaments, bigger prize purses, stronger fields. If that formula holds, Mumbai 2025 may be remembered not just as another leg of the Tour, but as another step in India’s march towards becoming a genuine global force in squash.


About HCL
Founded in 1976 as one of India’s original IT garage start-ups, HCL is a pioneer of modern computing with many firsts to its credit, including the introduction of the 8-bit microprocessor-based computer in 1978 well before its global peers. Today, the HCL enterprise has a presence across varied sectors that include technology, healthcare and talent management solutions and comprises three companies – HCL Infosystems, HCLTech and HCL Healthcare. The enterprise generates annual revenues of over US$14 billion with 223,000 employees operating across 60 countries. For further information, visit www.hcl.com.


About SRFI 
The Squash Rackets Federation of India (SRFI) was formed to oversee the promotion and development of the sport in India. The SRFI has more than 24 state associations and affiliated units with its headquarters in Chennai. The federation is affiliated to World Squash Federation / Asian Squash Federation, Indian Olympic Association & recognized by Government of India. SRFI has been forging ahead with dynamic plans ensuring promotion, development, and performance of the sport at all levels.


On behalf of HCL:
Alisha Bisherwal- mailto:alisha.a@shivnadarfoundation.com%20/%208447821231 
Shruti Saxena- shruti-saxena@shivnadarfoundation.com / 9654356487 

Rexona Champions the Spirit of Women's Cricket with ICC Women's Cricket World Cup Trophy appearance in Bangalore

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Earlier this year, the International Cricket Council (ICC) announced a landmark 3-year partnership with Unilever’s Personal Care business, making Rexona the official global sponsor for the ICC Women’s Cricket World Cup 2025 and for all ICC Women’s Cricket events through to 2027., As excitement builds for the upcoming tournament, Rexona brought the celebrations home to India with the appearance of the ICC Women’s Cricket World Cup 2025 trophy in Bengaluru.

 

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Rexona champions women’s cricket with ICC WCC Trophy in Bangalore, with Vipul Mathur, Executive Director & Head of Personal Care, HUL and Nitin Agarwal, CMO-Unilever International


In a moment charged with anticipation, cricketing stalwarts Mithali Raj and former wicketkeeper turned TV presenter Dinesh Karthik revealed the dazzling ICC Women’s Cricket World Cup 2025 trophy, igniting excitement for a tournament that celebrates resilience, confidence, and the unstoppable power of women’s cricket– an inspiration to dream bigger, break barriers, and change the world.


The afternoon also featured a thought-provoking panel discussion on the growing landscape of women’s cricket in India with Mithali Raj, Dinesh Karthik, and Vipul Mathur, Executive Director, Personal Care, Hindustan Unilever Limited moderated by the effervescent Mayanti Langer. The conversation explored how women’s cricket has become a catalyst for aspiration and Rexona ‘s efforts in building the sport in a big way in the country.


The event also marked the launch of Rexona’s Limited-Edition Glass roll-on portfolio, exclusively curated to commemorate the ICC Women’s Cricket World Cup on home soil. The innovation reflects the brand’s promise of non-stop sweat and  odor protection, powered by trending fragrances. Available in 3 different variants – Matcha and Vanilla, Sandalwood and Jojoba Oil, Lotus flower and Shea butter, the portfolio promises to deliver an elevated consumer experience.


Commenting on this partnership, Mr. Vipul Mathur, Executive Director & Head of Personal Care at Hindustan Unilever said, “Our partnership with ICC Women’s Cricket is a powerful platform to encourage millions of young women to participate in sport, break barriers and pursue their potential At Rexona, our mission is to enable women to move more by delivering superior sweat and  odor protection, giving her the confidence to go all in.”


The unveiling in Bangalore captured the passion of a nation that lives and breathes cricket, while shining a spotlight on the bright future of the women’s game. Through its association with the ICC Women’s Cricket World Cup, Rexona extends this purpose to the pitch—supporting athletes and fans alike, and ensuring every stride, sprint, and swing is fueled by confidence.


About Rexona
Rexona, the world’s No.1 antiperspirant brand, has been trusted by millions for unstoppable protection against sweat and odor. With innovative formulations crafted for dynamic lifestyles, Rexona empowers people everywhere to move with confidence.

HKTB Announces "Sun Hung Kai Properties Hong Kong Cyclothon" To Be Held on 30 November | Registration Now Open For 6,000 Cyclists

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Hong Kong

The Sun Hung Kai Properties Hong Kong Cyclothon, organised by the Hong Kong Tourism Board (HKTB), returns this year on 30 November (Sunday) as the city’s largest annual cycling event. This year, it introduces exciting new routes for selected rides and enhanced experiences to heighten its appeal. Registrations opened on 13th September and will close on the 20th of September, with 6,000 spots available for local, Mainland, and overseas cyclists.

 

The Sun Hung Kai Properties Hong Kong Cyclothon will be held on 30 November. Registration is now open for 6,000 cyclists across multiple race categories


HKTB Chairman Dr Peter Lam said, “Hong Kong has successfully hosted a series of major international sports events in recent years, reinforcing the city’s growing presence on the global sports stage. The Hong Kong Cyclothon is a true highlight of our sporting calendar, offering locals and visitors an exceptional competitive cycling experience and showcasing the city’s ability to blend sport with tourism. This year’s event continues to place a strong emphasis on mass participation by hosting the most popular 50km ride, allowing cyclists to ride through ‘four tunnels, three bridges. There is also the 32km ride which covers ‘two tunnels, two bridges’ and includes the inaugural World University Trophy, welcoming cyclists from universities in Hong Kong, Mainland and overseas, including students from some of the top 100 global institutions. The City Cycling Challenge around Greater Bay Area (Hong Kong) – Sun Hung Kai Properties Men’s and Women’s Open will feature new, more demanding routes to elevate the excitement of the competition. Looking ahead, the HKTB aims to expand the Hong Kong Cyclothon across the Greater Bay Area and work in partnership with neighboring destinations to build a world-class tourism brand for the region.”

 

The Family Fun Ride and CEO Charity and Celebrity Ride will be held together this year along a new waterfront route in the West Kowloon Cultural District for the first time. The site will feature dedicated cheering zones for spectators to voice their support for the cyclists. The Family Fun Ride will include interactive parent-child tasks, making it an ideal location for families to spend quality weekend time together. Both rides are charity-focused with 100% of registration fees to be donated to The Community Chest of Hong Kong to support good causes and people in need, with additional contributions from Sun Hung Kai Properties.

 

This year’s non-competitive rides include the 50km “four tunnels, three bridges” route (Cheung Ching, Nam Wan, Eagle’s Nest, Sha Tin Heights Tunnels; Tsing Ma, Ting Kau, Stonecutters Bridges) and the 32km “two tunnels, two bridges” route (Cheung Ching, Nam Wan Tunnels; Ting Kau, Stonecutters Bridges). A total of 6,000 spots are open to local, Mainland, and overseas cyclists to test their fitness on major roads against the backdrop of Hong Kong’s iconic urban scenery. The 32km ride will also debut the World University Trophy, bringing together university cyclists from Hong Kong, Mainland, and abroad in a challenge that blends sport, tourism, and cultural exchange

 

New Routes for City Cycling Challenge around Greater Bay Area (Hong Kong) – Sun Hung Kai Properties Men’s and Women’s Open

This year’s City Cycling Challenge, Sun Hung Kai Properties Men’s and Women’s Open breaks from tradition with an extended single-lap format that goes beyond Tsim Sha Tsui, testing riders with varied terrain. The men’s 30km route covers four districts on a “two tunnels, two bridges” course (Cheung Ching Tunnel, Ting Kau Bridge, Nam Wan Tunnel, Stonecutters Bridge), with dramatic views from Tsing Ma Bridge and a demanding mix of strategy, strength, and stamina. The women’s 8km route runs along the West Kowloon Highway from Salisbury Road, passing landmarks such as the Clock Tower, Hong Kong Space Museum, ICC, Xiqu Centre, and the Hong Kong Palace Museum, offering a unique blend of competitive excitement and Hong Kong’s cityscape.

 

Celebration of Music, Sport and Charity
The sporting extravaganza extends to the West Kowloon Cultural District’s Art Park where the HKTB will present an action-packed Cyclothon Carnival. From morning to dusk, the carnival will offer a dynamic mix of music and sports performances. Visitors can enjoy a variety of food stalls , sports gear markets, interactive emerging sports experiences, face painting and balloon art workshops, and other enjoyable activities. The program will give locals and visitors of all ages and interests the opportunity to immerse themselves in the spirit of the Hong Kong Cyclothon. Races will be livestreamed on a giant screen to ensure carnival-goers do not miss a second of the action.


Performance Highlights
The event will also feature a full day of performances and activities. Energizing Bike & Brew (6:30am–11:00am) includes a star cyclist sharing session, rhythmic gymnastics, and bicycle acrobatics shows. Vibrant Midday Motion (11:00am–3:00pm) brings cheerleading, breakdance, Zumba, and rope skipping performances. To close the day, Relaxing Sunset Wind Down (3:00pm–6:00pm) features the Hong Kong A Cappella Academy and street band The Flame.

 

Registration Opens Tomorrow (13 September)

Cyclists can register on the event website (www.discoverhongkong.com/eng/what-s- new/events/cyclothon.html) . All new joiners of the 50km ride and 32km ride must attend and pass a cycling technique assessment except for those who have completed in the Hong Kong Cyclothon from 2022 to 2024 or who hold qualifications from the Cycling Association of Hong Kong, China.

 

About Hong Kong Tourism Board (HKTB)
The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked with marketing and promoting Hong Kong as a travel destination worldwide and enhancing visitors’ experience once they arrive. These include making recommendations to the Government and other relevant bodies on the range and quality of visitor facilities.


 The HKTB’s missions are to maximise the social and economic contribution made by tourism to the community of Hong Kong and to consolidate Hong Kong’s position as a unique, world-class, and most desired destination.