In recent years, India has experienced a whirlwind of unpredictable events. From the eerie stillness of the first COVID-19 lockdown to repeated waves of the virus, and now global turbulence – AI disruptions, geopolitical tensions, inflation, layoffs – the world has shifted beneath our feet. This is the new normal: a volatile world where, if your money isn’t working for you, it might just work against you.

Shiv Bidani- Co-founder of National Finance Olympiad

In conversations ranging from college students starting their first SIPs to founders of billion-dollar firms, one truth keeps surfacing: those who succeed long-term are those who respect the long term.

Let me explain with a story.

The $5 Billion Compounding Lesson
Not long ago, I had lunch with a legendary investor – promoter of a company valued at over $5 billion. I asked, “What’s one concept people think they understand but don’t“

Without pause, he replied, “Compounding.” I laughed. “But we all learned that in 8th grade.”

He smiled, “We learned to calculate it, not understand or apply it.”

That stuck with me. The real power of compounding lies not in math, but in patience and discipline. In an age obsessed with speed – fast food, fast news, fast money – compounding rewards the slow, steady, and consistent.

Why It Matters More Than Ever
When markets tank, fear takes over. Investors stop SIPs, pull out funds, or freeze. But many of these reactions come not from logic, but from panic.

This is where true financial resilience matters. Not just surviving turbulence, but growing through it. Here’s how:

1. Talk About Money
Many of us grew up hearing:
“Don’t talk about money at the table.”
“Focus on studies – not finances.”

The result We’re highly educated but often financially illiterate. Break the silence. Whether youre 18 or 48, it’s never too late to learn. Understand the basics: budgeting, debt, interest, investments, taxes.

You don’t need to become a finance expert – just an engaged and educated participant.

2. Think Long-Term
Zoom into an index market chart, and it looks chaotic. Zoom out 10-20 years – you see steady upward movement. The same applies to your goals:

• Buying a home Plan 5-10 years out.

• Kids’ education Start SIPs early.

• Retirement The earlier you begin, the less stress later.

Exiting during downturns is sometimes wise – but only if you entered for the wrong reasons. Compounding only works when based on clarity and conviction, not speculation.

3. Expect and Plan for Drawdowns
I firmly believe, “In equity, expect a 40% drawdown at least once in your life. If you cant handle it, reduce your exposure.” Volatility is inevitable. But if a market drop forces you to break investments to pay rent, the issue isnt the market; it’s poor planning.

Design a balanced portfolio:

• Equity: Long-term growth, short-term risk.

• Debt: Stability and liquidity.

• Gold: Hedge against crises.

• Real Estate: Long-term asset with legal/liquidity risks.

• Cash/Liquid Funds: Emergency buffer.

Diversification isn’t luxury – it’s protection.

4. Review Finances Like You Review Health
We do annual checkups for health and cars, but what about our finances

Every year, ask yourself:

• Are my goals still aligned with my investments

• Has my income grown, but my savings haven’t

• Are my insurances and emergency funds updated

Make it a yearly ritual to Review, Reflect and Rebalance.

5. Build Mental Strength for Financial Toughness
Morgan Housel wrote: Doing well with money has little to do with intelligence, and a lot to do with behaviour. That’s spot on. Emotional discipline is a huge part of wealth creation.

• Don’t check your portfolio daily- it creates anxiety.

• Stay calm during crashes – markets recover.

• Avoid comparing with others.

• Sometimes, the smartest move is doing nothing.

Simple in theory. Tough in practice but transformative over time.

6. Learn and Act in Tough Times
Every crisis hides a lesson and an opportunity.

• COVID Those who stayed invested or entered at lows saw huge returns.

• AI layoffs Those who reskilled found better jobs and remote options.

In turbulence, ask: What should I learn What should I let go of What should I invest in – be it in markets, skills, or habits

7. Real Assets Matter
In a digital world of apps, cryptos, and NFTs, don’t forget the value of tangible assets:

• A plot of land

• A family home

• Physical gold

• Even a small brick-and-mortar business

They may not rise fast, but they anchor your wealth in uncertain times.

8. Don’t Just Save – Build Income Streams
Most of us follow:
Income → Spend → Save what’s left.

Flip the script to:
Income → Save/Invest first → Spend the rest.

Go further and create alternate income sources:

• Freelance using your skills

• Teach, consult, or mentor

• Rent your space

• Start a small side business

The more income streams you have, the more resilient you become.

9. Share What You Learn
If youre reading this, you already care more than most. Go one step further.

• Teach a friend about SIPs

• Help your domestic worker open a bank account

• Start a money discussion circle

Financial literacy spreads like light – share it.

10. Run a Financial Fire Drill
Once or twice a year, live lean for a month. Cut non-essentials-track where the money leaks.

This “mock drill” does two things:

• Shows you where to optimise

• Prepares you mentally for real financial shocks

Its a powerful tool for building resilience.

Final Thoughts: The Compounding That Really Matters

A young software engineer I know quietly invests Rs. 40,000 a month in index funds. No gimmicks. No trading. Just disciplined, boring consistency.

In 10 years, that adds up to over Rs. 1 crore at modest returns. But more than the money, he’s built something bigger – a mindset.

Because the most powerful compounding isn’t financial – it’s behavioural.

It’s the habit of:

• Learning regularly

• Saving before spending

• Thinking in decades

• Reviewing without reacting

• Staying steady when others panic

That’s the real edge. In the marathon of wealth creation, its not the fastest who wins. Its the ones who stay consistent, calm, and curious – year after year.

Article by: Shiv Bidani, Co-founder of National Finance Olympiad

The Indian Institute of Technology Jammu, in partnership with NITI Aayog, inaugurated the Third Regional Consultative Meeting on Ease of Doing Research and Development (R&D) at its Jagti Campus. The two-day event that took place on 14th and 15th July 2025, was part of a broader national initiative to reform and reimagine Indias R&D ecosystem through regionally grounded, high-level stakeholder engagement.

Dr. Jitendra Singh inaugurates the Third Regional Consultation on Ease of Doing R&D at IIT Jammu, reaffirming India’s commitment to research-driven growth

The Inaugural Session, was graced by the esteemed presence of Dr. Jitendra Singh, Hon’ble Union Minister of State (Independent Charge) for Science & Technology and Minister of State in the Prime Minister’s Office.

The session also witnessed the presence of several distinguished dignitaries, including:

• Dr. V. K. Saraswat, Member, NITI Aayog

• Prof. Manoj Singh Gaur, Director, IIT Jammu

• Prof. Vinod Kumar Singh, President, The National Academy of Sciences, India

• Prof. Vivek Kumar Singh, Senior Adviser, NITI Aayog

• Senior representatives from premier scientific ministries, departments, and funding bodies

In his address, Dr. Jitendra Singh underscored the government’s commitment to promoting scientific innovation and fostering an enabling environment for cutting-edge research, Dr. V. K. Saraswat, emphasized on the strategic importance of enabling policy reforms to ease systemic bottlenecks. Prof. Manoj Singh Gaur, praised the collaborative initiative and emphasized the critical need to streamline research ecosystems across institutions, Prof. Vivek Kumar Singh, Senior Adviser, NITI Aayog, elaborated on the objectives of the national-level initiative. He outlined the key dimensions being explored under the Ease of Doing R&D initiative, Prof. Vinod Kumar Singh highlighting the need to nurture research talent and align national R&D goals with global standards.

Discussions included strategies to accelerate R&D in academic institutions by enhancing infrastructure, fostering interdisciplinary collaboration, and improving access to funding. Deliberations also addressed the need to empower R&D personnel through reforms in recruitment, retention, and capacity-building mechanisms, enabling them to undertake cutting-edge research. Another key focus area was the translation of academic research-publications and patents-into marketable products, emphasizing the promotion of industry-academia linkages and incentivizing innovation. The sessions also explored critical policy reforms and systemic changes required to enhance the overall ease of doing R&D in India.

The consultative meeting was part of a multi-city initiative undertaken by NITI Aayog to gather actionable inputs from Heads of R&D Institutions, Higher Educational Institutions (HEIs), and Universities. Around 40 leaders from across Jammu & Kashmir, Ladakh, Himachal Pradesh, and Punjab are participating in this third regional consultation.

This regional dialogue builds upon the foundations laid during the earlier consultations at Raj Bhawan, Lucknow (May 2025) and CSIR-Indian Institute of Petroleum, Dehradun (June 2025). The insights generated during the Jammu meeting will feed into a national-level reform blueprint being developed by NITI Aayog for the future of Indian R&D.

As India seeks to position itself as a global leader in knowledge production and scientific innovation, initiatives such as this regional consultation are critical steps toward designing a future-ready, collaborative, and frictionless R&D ecosystem for the country.

Key Findings:

• Rural India’s Protection Quotient rises to 16, up from 12 in IPQ 5.0 – but urban-rural gap stands at 32 points
• Life insurance ownership remains significantly lower, despite awareness gains
• Rural women lag rural men in all protection indices – Protection Quotient at 14 vs. 17
• West leads rural protection index; East lowest with just 2% ownership in Savings Plan
• 43% believe life insurance benefits only the family, not the individual
• Digital usage surges – financial transactions double; 88% use mobile for social media

Axis Max Life Insurance Limited. (“Axis Max Life” / “Company”), formerly known as Max Life Insurance Company Limited, has unveiled the rural India findings of the seventh edition of its flagship survey – India Protection Quotient (IPQ), conducted in partnership with KANTAR, one of the leading marketing data and analytics company across the world. Capturing insights from over 155 villages across India, the survey delves into the aspirations, anxieties, and evolving protection needs of India’s rural population in their journey toward financial security. As per IPQ 7.0, rural India’s Protection Quotient rose to 16, from 12 in IPQ 5.0. The Knowledge Index recorded a 7-point gain, yet this improvement has not translated to ownership, which remains one-third of urban India’s levels.

Axis Max Life’s IPQ 7.0 reveals rising awareness but persistent protection gap in Rural India

Prashant Tripathy, CEO and Managing Director, Axis Max Life said, “The IPQ 7.0 Rural Edition signals a defining shift – a rise in awareness and aspiration among rural Indians to secure their financial futures. However, the persistent protection gap is a clear call to action. As we collectively strive toward IRDAI’s vision of ‘Insurance for All by 2047,’ the onus is on the industry to reimagine how we serve Bharat – through simplified products, inclusive advisory networks, and technology-led delivery models. The future of life insurance in India will not only be shaped by innovation, but by our ability to respond to the evolving needs and ambitions of rural India with empathy and intent.“

Notes to Editior:

The following findings reveal insights that highlight rural India’s shift in attitude and approach towards financial preparedness studied by India Protection Quotient 7.0:

Financial preparedness in rural India
Rural India’s Protection Quotient improved to 16 (from 12 in IPQ 5.0), driven by a 7-point rise in awareness. However, life insurance ownership remains far below urban levels. Despite increased familiarity with products especially term insurance (awareness up from 32% to 40%) adoption lags due to affordability concerns, poor service experience (41%), and the perception that life insurance only benefits the family (43%). 40% of rural respondents cited lack of funds as a barrier to purchasing insurance – notably higher than 31% in urban India.

Gender gap: women behind on all protection indices
Women from rural India report a Protection Quotient of 14, compared to 17 among men. They also lag in awareness, ownership, and financial confidence. Many still depend on male family members for financial decision-making, and few independently navigate insurance products.

However, female-led households and Self-Help Groups (SHG)-affiliated women show higher engagement, and younger women (aged 25-35), especially in the South and West, are more digitally curious and financially aspirational. This opens a pathway for inclusive, gender-sensitive communication and community-based outreach.

Zonal insights: West India leads, East India lags
West India leads the rural Protection Quotient, closely followed by the South. These zones report higher awareness and ownership of life insurance. The East zone, however, remains the least financially protected with term plan awareness at just around 32% and term ownership as low as 3%. The urban-rural divide is most severe in this region, with a 52% gap in life insurance ownership highlighting the critical need for regional intervention and targeted education.

Financial anxiety high despite growing awareness of life insurance
One in four rural Indians now believe that their savings may not last even a year, although optimism is rising among the financially aware. In IPQ 7.0, 39% of rural respondents expect their savings to last more than five years up from 20% in IPQ 5.0. Still, basic expenses and debt repayments leave little room for long-term financial planning, especially in households with irregular incomes.

Key drivers of Life Insurance adoption in Rural India
Rural Indians buy insurance primarily to secure family goals – 41% cite old age security, 35% children’s education, and 34% children’s marriage. Insurance is seen as a safe and dual-benefit investment by 41% of respondents. However, many still view it emotionally, with 43% believing it only helps their family, not themselves.

Public schemes remain cornerstone of rural investment
More than 60% of rural Indians rely on government-backed financial products or loans through SHGs/cooperatives which are considered as accessible and trustworthy. Market-linked instruments like mutual funds have seen marginal awareness growth but still remain under-utilised. Health insurance ownership has also grown, indicating improved awareness around medical preparedness.

Digital adoption surges across rural markets
Digital behaviour has transformed since the last rural survey. Around 88% of rural respondents use mobile phones to use social media; around 78% of them to enjoy video/music. Online financial transactions like mobile banking, money transfer, online payments through UPI have more than doubled from 17% to 40%. Nearly half of rural India population now use digital platforms for service requests and complaint resolutions, indicating rising digital readiness for financial inclusion.

Read more at – https://www.axismaxlife.com/maxlife-ipq

Disclaimer:

The study is conducted in over 155 different villages spread over around 25 cities in India. A total sample size of around 1,620 respondents within the age group of 22 to 55 years were interviewed for the survey. The interviewees were picked from Rural Social Economic Classification (SEC) R1 and R2 households with an annual household income of INR 50,000 and above.

The information collected through this survey and the results published are intended for general guidance and informational purposes only. Axis Max Life disclaims any liability for any loss, damage, or decisions arising from the use of this survey or the results provided.

About Axis Max Life Insurance Limited (https://www.axismaxlife.com)

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Limited, is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per annual audited financials for FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr.

About Kantar

Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.

NoMeansNo, an initiative by the Centre for Skill Development & Training dedicated to achieving Total PoSH Compliance, proudly hosted the 3rd National PoSH Conclave & Excellence Awards 2025 at The Lalit, New Delhi.

Dr Rashmi Singh, IAS, Dr Pink Anand, Sr Advocate, Supreme Court with Vishal Bhasin, Co-Founder POSH

Presented in association with Nestl India, Steelcase, UCO Bank, Trilegal, Attero, Ferns N Petals (FNP), BIG FM, Yugank Media, and FITS (Federation of Industry, Trade & Service), the event brought together an unprecedented gathering of dignitaries, policymakers, legal experts, corporate leaders, HR heads, IC members, and DEI champions. It reaffirmed its status as India’s largest platform for dialogue on workplace safety, inclusion, and Prevention of Sexual Harassment (PoSH) compliance.

Panel discussion with Dr Pawan Duggal, Sr Advocate Supreme Court and RJ Nitin from Big FM with esteemed dignitaries

The event also featured the release of a landmark book authored by Vishal Bhasin, titled Objection Sustained, offering a comprehensive guide to top PoSH judgments and practical advice for IC members and HR leaders.

Esteemed Dignitaries and Guests of Honor

• Hon’ble Justice Prathiba M. Singh, High Court of Delhi (Valedictory Keynote)

• Ms. Rekha Sharma, Hon’ble Member of Rajya Sabha & Former Chairperson, National Commission for Women

• Dr. Rashmi Singh (IAS), Secretary, Department of Women & Child Development, GNCTD

• Dr. Pavan Duggal, Senior Advocate, Supreme Court of India & Cyber Law Expert

• Dr. Pinky Anand, Senior Advocate, Supreme Court of India & Former Additional Solicitor General of India (Guest of Honor)

• Mr. Ajay Chaudhry (IPS), Special Commissioner of Police (Traffic), New Delhi

• Mr. Amol Srivastava (IAS), District Magistrate, East Delhi & District Officer (PoSH)

• Ms. Suhela Khan, Country Programme Manager, UN Women

Agenda Highlights

The conclave, attended by over 200 delegates, featured:

• Keynote addresses & special sessions – Setting the tone for inclusive and future- ready PoSH practices.

• Book release: Objection Sustained – Unveiling top PoSH judgments and compliance guidance.

• Four power-packed panel discussions:

1. Towards a Gender-Neutral PoSH Framework – Inclusion for all genders.

2. Leadership Accountability & Building a Safe Workplace Culture – Emphasizing organizational responsibility.

3. Compliance in Action – Role of Local Committees & District Officers, She-Box, and institutional collaboration.

4. PoSH in the Age of AI – Addressing digital-age challenges and opportunities.

Celebrating Excellence

The event concluded with the PoSH Excellence Awards 2025, recognizing individuals and organizations making exemplary contributions to safer, more inclusive workplaces.

Speaking on the occasion, Ms. Rekha Sharma, designation, “I am grateful to attend the POSH Conclave 2025 at The Lalit, New Delhi. This platform reinforces our shared commitment to safe, inclusive workplaces. Strengthening POSH implementation through awareness and accountability remains vital. I stand committed to supporting efforts that ensure dignity and more inclusive workplaces.“

Gaurav Thakur from Steelcase expressed, “Through our Women of Steel initiative, we’re proud to champion strength, resilience, and equity at work – values that align beautifully with the vision of the PoSH Conclave to create safer, more inclusive workplaces.”

Arti Bhardwaj expressed “At Nestl, we believe that creating safer, more inclusive workplaces begins with dialogue and commitment – and the PoSH Conclave embodies both.”

Vishal Bhasin, Co-Founder of NoMeansNo, remarked, “Workplace safety and inclusion are not just compliance checkboxes – they are cornerstones of human dignity. This Conclave is not only a dialogue but a call to action for organizations and individuals to move beyond policies and truly embody these values.”

About NoMeansNo

NoMeansNo is a Centre for Skill Development & Training initiative and India’s leading advocate for Total PoSH Compliance. It provides training, awareness, and resources to foster workplace safety and inclusion. Over three editions, the National PoSH Conclave & Excellence Awards has become the country’s most influential platform in this space.

Following a successful debut at the Bharat Mobility Global Expo earlier this year, VinFast Auto India – the Indian subsidiary of global electric vehicle leader VinFast – has officially opened bookings today for its premium electric SUVs, the VF 7 and VF 6, across the Indian market.

Indian customers can now reserve their preferred VinFast electric SUV either at VinFast showrooms or through the company’s official website

These models will be officially launched for public sale in August, following the inauguration of the company’s plant in Thoothukudi, with deliveries to follow subsequently.

Indian customers can now reserve their preferred VinFast electric SUV either at VinFast showrooms or through the company’s official website, VinFastAuto.in, with a fully refundable booking amount of INR 21 000.

Designed to deliver global-quality electric mobility solutions tailored for Indian roads and consumer needs, the VF 7 and VF 6 offer impressive real-world range on a single charge. Both models are engineered for convenience, whether for daily city commutes, intercity travel, or weekend getaways – addressing range anxiety while delivering comfort, performance, and cutting-edge technology.

The vehicles will be assembled locally at VinFast’s upcoming factory in Thoothukudi, Tamil Nadu, reinforcing the company’s long-term commitment to India as a critical market and future EV production hub.

Model Highlights

• VF 7: A dynamic electric SUV featuring a spacious premium interior, Level 2 Advanced Driver Assistance Systems (ADAS), large touchscreen, connected car technologies, panoramic glass roof, wireless charging, and signature LED lighting.

• VF 6: Family-oriented and stylish, the VF 6 combines premium comfort with Level 2 ADAS, an intuitive infotainment system, connected features, signature lighting, and a panoramic roof – designed for everyday practicality and smart driving.

Speaking on the Pre-Booking announcement, Mr. Pham Sanh Chau, CEO of VinFast Asia, sai,: “We are deeply encouraged by the overwhelming support from Indian consumers at the Bharat Mobility Global Expo. It reaffirmed the country’s readiness and enthusiasm for sustainable mobility solutions. The VF 6 and VF 7 represent our vision of bringing world-class EVs tailored to local needs, and we’re confident that Indian customers will find these models not only competitive, but truly inspiring.”

To ensure a seamless ownership experience, VinFast has signed agreements with 13 dealer partners to establish 32 dealerships across 27 cities, forming a robust 3S (Sales, Service, Spares) ecosystem. The initial set of dealerships will be established in key urban and emerging EV markets, including Delhi, Gurugram, Noida, Chennai, Bengaluru, Hyderabad, Pune, Jaipur, Ahmedabad, Kolkata, Cochin, Bhubaneshwar, Trivandrum, Chandigarh, Lucknow, Coimbatore, Surat, Calicut, Visakhapatnam, Vijayawada, Shimla, Agra, Jhansi, Gwalior, Vapi, Baroda and Goa.

The company has also announced partnerships with RoadGrid, myTVS, and Global Assure to create a reliable, nationwide charging and after-sales service network. These strategic collaborations will offer real-time charging access, AI-driven diagnostics, and integrated digital platforms to support VinFast’s fast-growing customer base and EV infrastructure.

In line with its commitment to sustainability, VinFast has also partnered with BatX Energies, a leading Indian clean-tech company specializing in battery recycling, rare metal recovery, and end-of-life battery repurposing. This collaboration marks a significant step toward building an integrated, circular battery value chain in India – reinforcing VinFast’s mission to enable a greener future through responsible innovation.

About VinFast

VinFast (NASDAQ: VFS), a subsidiary of Vingroup JSC, one of Vietnams largest conglomerates, is a pure-play electric vehicle manufacturer with the mission of making EVs accessible to everyone. VinFasts product lineup includes a wide range of electric SUVs, e- scooters, and e-buses. The company is rapidly expanding its global distribution network and manufacturing capabilities with facilities in Vietnam, India, and planned operations in the United States.

The companys Thoothukudi facility in Tamil Nadu represents a $500 million investment and will produce 150,000 vehicles annually when fully operational, creating approximately 3,500 direct jobs.

Learn more at: vinfastauto.in.

• Group operates 137 Mahindra touch-points in 6 states – Karnataka, Maharashtra, Andhra Pradesh, Telangana, Kerala, and Tamil Nadu

• With the latest 9,500 sq. ft. Kanakapura Road showroom, PPS Motors now operates 12 Mahindra touchpoints in Karnataka

PPS Motors, part of one of India’s largest automobile retail conglomerates, today announced the inauguration of its new Mahindra dealership in Bengaluru, Karnataka. The inauguration of the new facility was attended by Mr. Baneswar Banerjee, President & National Sales Head, Mahindra, Mr. Deepak Sinha, National Head for Sales and Service Delivery, Mahindra Electric and other senior officials from both the organizations.

Baneswar Banerjee, President & NSH, Mahindra, Deepak Sinha, NSH & Service Delivery, Mahindra EV and senior officials inaugurated PPS Mahindra showroom at Kanakapura Road, Bengaluru

The latest facility, strategically located at Kanakapura Road, offers access to a large residential area having high potential buyers and sits at the heart of one of area’s key automotive hubs. This 9,500 sq. ft. facility can display 5 vehicles together and is designed to provide holistic customer experience – offering Mahindra’s full range of Passenger Vehicles (ICE & EV). With a modern colour palette, dramatic lighting, intuitive technology and a seamless interaction, every element of the space in the dealership showroom is crafted to evoke the sense of progressive design, intelligent innovation and refined elegance. The customers will step into an immersive environment complete with a showcase of Mahindra’s breakthrough technologies – from the INGLO Electric Origin architecture to MAIA, the fastest automotive mind in the world along with Hero features.

This year PPS Group has strengthened its extensive footprint in India and continued to hold its position as Mahindra’s largest sales and after-sales partner in India. Currently, group’s 137 Mahindra touchpoints are spread across in six states – Karnataka, Maharashtra, Andhra Pradesh, Telangana, Kerala, and Tamil Nadu recording a sale of over 37,000 Mahindra vehicles in FY 2025 alone. Currently, PPS Mahindra operates 12 Mahindra touchpoint in Karnataka, comprising 8 showrooms and 4 Servicing Workshops. The group has sold over 6,500 Mahindra vehicles in Karnataka in FY 2025.

Commenting on the inauguration, Mr. Rajiv Sanghvi, Managing Director, PPS Motors, said, “We are delighted to inaugurate our latest flagship Mahindra showroom in Bengaluru, further strengthening our enduring partnership with one of India’s fastest-growing automotive brands. Our journey of nearly seven decades with Mahindra witnessed building a relationship rooted in trust, shared vision, and customer-centricity. Our deep understanding of evolving customer needs, combined with Mahindra’s advanced and future-ready vehicle portfolio, enables us to consistently deliver a best-in-class ownership experience.”

As per industry reports, Karnataka witnessed a 25 per cent increase with a total of around 49.16 lakhs cars in 2024-25 compared to 39.37 lakh cars in 2020-21 having added 9.79 lakhs cars in these 4 years.

About PPS Motors

PPS Motors is part of a larger automobile group – one of the countrys largest spread automobile conglomerates – with rich experience of 75+ years, operates through 720+ automobile touchpoints across 18 states supported by a dedicated team of over 18,000 expert professionals. PPS Motors provides exceptional service and upholds high standards of professionalism. PPS Motors represents a diverse spectrum of auto segments, including 18 brands in passenger vehicles, light and heavy commercial vehicles, and construction equipment. The conglomerate stands as a formidable force representing 18 renowned brands and registered an annual group turnover of INR 21,000 crores (unaudited) in FY 2025.

Glow by Kirtilals, the contemporary diamond and gold jewellery brand from the esteemed House of Kirtilals, proudly announces the grand opening of its latest exclusive showroom on RKV Road, Erode. The launch marks a significant step forward in the brand’s continued expansion across India.

Glow by Kirtilals Retail Outlet at RKV Road, Erode, Tamil Nadu

Situated in one of Erode most upscale neighbourhoods, the new showrooms bring Glow’s signature collection of elegant, lightweight natural diamond and gold jewellery to a discerning urban clientele. Designed to resonate with the aesthetics and lifestyle of today’s modern woman, the store features jewellery that effortlessly blends everyday wearability with timeless sophistication.

Mr.Suraj ShantaKumar – Director, Kirtilals along with Erode Franchisee Partner Mr.Kishore & Family

“We are thrilled to bring Glow by Kirtilals to Erode – a vibrant, style-conscious city that truly reflects our brand ethos,” said Mr. Suraj Shantakumar, Director – Business Strategy, Kirtilals. “The enthusiastic response to our launch reaffirms our belief in this market, and we’re excited to offer a destination where women can explore jewellery that aligns with their lifestyle. This expansion underscores our strategic commitment to growth and innovation while connecting with new audiences.”

The grand opening drew jewellery lovers, loyal customers from across the region, all eager to explore the store’s curated collections. From classic designs to contemporary, versatile styles, each piece is crafted to celebrate individuality and personal expression.

This new launch marks Glow by Kirtilals seventh showroom in India, joining an existing network in Bangalore, Chennai, Kochi, Thrissur, Tirupur, and Hyderabad.

Glow by Kirtilals showroom located at 84, RKV Road, Erode and also available in online www.glowjewels.com. Visit today to explore the latest collections.

About Glow by Kirtilals
Glow by Kirtilals is a contemporary diamond and gold jewellery brand from the House of Kirtilals, renowned for its legacy of over 85 years in fine craftsmanship. With a focus on elegance and versatility, Glow offers refined, wearable diamond jewellery designed for modern lifestyles – empowering women to express their unique style with confidence and grace.