Sony India announces the launch of the highly anticipated BRAVIA 5, the latest addition to its iconic BRAVIA television lineup. The new launch is designed to redefine home entertainment, the BRAVIA 5 offers an immersive viewing experience like never before. The BRAVIA 5 is available in multiple screen sizes to suit diverse viewing preferences and living spaces, ensuring there’s a perfect fit for every home. Powered by Sony’s most advanced visual and audio technologies, this latest innovation setting a new benchmark for home entertainment in India.

BRAVIA XR Mini LED

1. With Advanced AI Processor XR, BRAVIA 5 delivers scenes with enhanced picture quality

The BRAVIA 5’s Advanced AI Processor XR combines artificial intelligence, which analyzes signals and data using machine learning, with cognitive intelligence that processes content based on how humans see and hear. This dual approach delivers unmatched realism and enhanced picture quality by making images appear more natural and lifelike.

2. Experience eye-popping visuals with BRAVIA 5’s XR Backlight Master Drive

With XR Backlight Master Drive technology, the TV uses advanced technology that delivers brighter highlights, deeper blacks, which makes the visuals appear more realistic, natural, and immersive with a wider dynamic range.

3. Experience cinematic HDR visuals and multidimensional surround sound with Dolby Vision and Atmos

With Dolby Vision and Atmos, BRAVIA 5 delivers a truly cinema like experience at home. Customers can now experience picture quality with richer colors, deeper contrast, and better brightness along with improved sound quality by creating immersive, 3D and spatial audio. Together, these technologies elevate both visuals and sound, making BRAVIA 5 an ideal choice for a complete cinematic experience at home.

4. Experience true cinematic visuals with Studio Calibrated Mode, presenting content exactly as the creators envisioned

BRAVIA 5 equipped with Studio Calibrated Mode that reproduce the image quality intended by film content creators in a home setting. In addition to the existing established Netflix Adaptive Calibrated Mode and Sony Pictures Core Calibrated Mode, Prime Video Calibrated Mode is a new mode designed to provide customers with even more ways to experience premium entertainment through the lens of the creator. With Prime Video Calibrated Mode, customers can enjoy optimum picture quality that is automatically calibrated across movies, series and for the first time, live sports.

5. SONY PICTURES CORE, allows customers to access a vast library of movies in near 4K Blu-ray quality, including IMAX Enhanced titles

With SONY PICTURES CORE feature, BRAVIA 5 offers Sony Pictures movies in the highest image quality and more enhanced formats at home. Whether its the latest blockbusters or timeless classics, Sony Pictures Core ensures that viewers can enjoy high-quality content with stunning detail and depth, making the most of the TV’s advanced display and sound technologies.

6. XR Contrast Booster 10 offers improved black levels, brightness, as well as natural contrast

Experience high picture quality with the new BRAVIA 5’s XR Contrast Booster 10 technology. The device elevates both brightness and black levels to produce a more lifelike and immersive viewing experience for the audiences. Whether it’s a dimly lit medieval drama or a high-definition moonlit scene, this feature brings out the subtle gradations and vibrant clarity that define premium picture quality.

7. Witness stunning colours with XR Triluminos Pro and remarkable clarity with XR Clear Image technology

XR Triluminos Pro in the BRAVIA 5 reproduces over a billion colours, capturing subtle differences in saturation and hue that enable natural shades in every detail. This technology ensures that every hue and shade is rendered accurately, making images appear true to life. With XR Clear image’s all new AI algorithm, the new BRAVIA 5 delivers amazingly realistic Picture quality. With this technology, customers can now experience improved and expanded color quality along with better clarity experience.

8. With XR Motion Clarity technology, the new BRAVIA 5 offers smooth action scenes like never before

With XR Motion Clarity technology, the new BRAVIA 5 delivers ultra-smooth and crisp action scenes, even during fast-paced sequences. It is also packed with Sony’s Intelligent XR processor which uses the AI-driven scene recognition to optimize motion handling in real time. Whether its high-speed sports, action films, or dynamic gaming, BRAVIA 5 makes sure to provide realistic textures, offering a truly immersive and cinematic viewing experience for everyone

9. With Acoustic Multi-Audio feature, BRAVIA 5 comes with improved Sound Positioning Tweeters and dual down-firing full range speakers to offer immersive audio quality

BRAVIA 5 comes with the Acoustic Multi-sound technology, that offers immersive and spatially accurate sound quality. With the improved Sound Positioning Tweeters and dual down-firing full range speakers, you can experience immersive audio with clear dialogue and wider surround sound.

10. Voice Zoom 3™ for Clearer Dialogue

Powered by AI, Voice Zoom 3™ analyses audio in real time to detect and isolate human voices, automatically adjusting their volume for better clarity. Whether you’re watching a dramatic film or a lively talk show, dialogues remain crisp and easy to follow, even over background music and sound effects.

11. Advanced Gaming Features – HDMI 2.1 with 4K@120 Hz, VRR, ALLM and PS5 optimization including Auto HDR Tone Mapping

The new BRAVIA 5 comes with a Game Menu 2 feature, making gaming more streamlined and intuitive than ever before. Gamers can adjust the Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR) or toggling Auto HDR Tone Mapping at a fingertip for a smoother, more immersive experience.

Price and Availability:

These models are now available at all Sony Center, major electronic stores and e-commerce portals in India. Sony is also offering a comprehensive one-year warranty on the Bravia 5.

About Sony India Pvt. Ltd.

Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.

Bharat Exhibitions proudly concluded the 3rd edition of the Broadband India Summit 2025 today at Hotel Shangri-La, New Delhi, marking a significant milestone in Indias digital transformation journey. Held under the compelling theme, “Connecting the Unconnected: Bridging the Gaps with Wireline, Wireless, and Satellite Solutions,” the summit brought together the country’s most influential policymakers, leading telecom operators, infrastructure enablers, and tech pioneers. With India’s broadband landscape rapidly advancing through technologies like Wi-Fi 6/7, Passive Optical Networking (PON), and Low Earth Orbit (LEO) satellites, the summit spotlighted the innovations driving ultra-fast connectivity for immersive experiences such as 8K streaming, VR, cloud gaming, and smart homes. More than just a conference, the summit became a dynamic platform to shape policy direction, showcase transformative technologies, ignite partnerships, and power the inclusive vision of Digital India.

Manoj Tandon, RailTel, Sanjay Agrawal, DCPW, Vivek Banzal, BSNL, Shashi Dharan, Bharat Exhibitions, Sachin Deshpande, Tata Play Fiber, Kiran Kuchi, IIT Hyderabad, Anil Tandan, BIF

Chief Guest of the Summit, Shri Vivek Banzal, Director (CFA), Bharat Sanchar Nigam Ltd. said in his speech, “BSNL is more than a telecom provider-it’s a digital enabler. As India moves toward Broadband for All, BSNL’s infrastructure, affordability, and rural reach make it indispensable. Convergence of all technologies is the mantra ahead, we need to reach every nook and corner of the country. This is the only way ahead for our country, India. Indian connectivity, penetrating all geographical boundaries is something that we as operators focus on. When the whole of India is connected, it is connected in the truest sense.”

Guest of Honour of the Summit, Shri Sanjay Agrawal, Director, Directorate of Coordination Police Wireless (DCPW), Ministry of Home Affairs spoke during his speech, “The Ministry of Home Affairs is embracing this transformation. From digital identity verification to online passport services, broadband is revolutionizing how we deliver public services. Initiatives like PM-WANI and Digital Bharat Nidhi are helping bridge the urban-rural divide by funding infrastructure in underserved areas. As we expand digital access, we must also ensure cybersecurity, data protection, and digital literacy. The Digital Personal Data Protection Act, 2023 is a step in the right direction. But laws must be matched with awareness and infrastructure.”

Mr. Puneet Garg, President and Group Wireline CTO, Reliance Jio in his operator keynote address was heard quoting, “In the digital age, connectivity is the cornerstone of progress. Fast, reliable internet is no longer a luxury-it’s a necessity. At Jio Fiber, we’re proud to be at the forefront of this transformation. Our mission is simple: to deliver world-class broadband to every corner of India. With Jio Fiber and now Jio AirFiber, we’re extending our reach to areas where traditional infrastructure cannot, helping bridge the digital divide. Prioritizing health and enabling government-led services, our solutions ensure connectivity even in the most remote parts of the country.”

Mr. Rahul Vatts, Director – OneWeb India and Chief Regulatory Officer, Bharti Airtel in his operator address was heard quoting, “Satellite broadband is rapidly emerging as a transformative solution for internet connectivity in India, especially in remote and underserved regions. Bharti Airtel is making significant moves in the satellite broadband space in India, positioning itself as a key player through strategic partnerships and joint ventures.”

Prof. Kiran Kuchi, Founder of WiSig Networks and Professor at IIT Hyderabad, said during the summit, “We are witnessing a convergence of multiple technologies, especially in the infrastructure sector. 5G and Wi-Fi have converged at the network site, which is quite mind-boggling. BharatNet, along with complementary technologies and fiber-to-the-home initiatives, are key to achieving last-mile connectivity.”

Another speaker, Mr. Sachin Deshpande, CTO, Tata Play Fiber shared in his special address, “Tata Play Fiber is more than a service-it’s a commitment to digital empowerment. We’re expanding across cities and towns, ensuring that every household, every business, and every learner has access to world-class internet. In today’s digital-first world, connectivity is no longer a convenience-it’s a necessity. Whether it’s a student attending online classes, a professional working remotely, or a family streaming their favorite shows, fast and reliable internet is the backbone of modern life, as network is hygiene. Customer experience is the imperative, so that service capabilities are enhanced, for example incorporation of AI.”

Shri Manoj Tandon, Director (Project, Operations & Maintenance), RailTel Corporation of India Ltd in his special address said, “What makes broadband connectivity truly impactful is its reach. Over 50% of our RailWire subscribers are from semi-urban and rural areas-regions where traditional broadband often fails to penetrate. We’re not just connecting individuals; we’re empowering entire communities. Telecom growth fuels national progress-let’s work together towards a meaningful broadband mission.”

“RANext is at the forefront of building digital infrastructure and enabling future-ready connectivity. As smart cities and buildings become the need of the hour in India and globally, what RANext is doing in this context is not just business, but providing connectivity solutions that are paving the way forward for the industry. Our solutions are not only building the backbone of FTTx and other wireless solutions in India but also laying the foundation for a digitally empowered future,” said Mr. Gopa Kumar Krishna, Chief Executive Officer, RANext Technologies.

During his welcome address, Mr. Shashi Dharan, Managing Director of Bharat Exhibitions, said, “India is entering a new era of connectivity. As we all know, satellite broadband is coming to India! With the necessary permits and clearances secured, the government is now finalizing the terms for spectrum allocation. Commercial services are expected to commence by November or December 2025.”

Other eminent panelists and speakers from multiple industry verticals included, Shri Arun Agrawal, DDG (Satellite), Department of Telecommunications, Smt. Padma Jaiswal, IAS, Secretary to Government to the state & Union Territories and Secretary, Government of Puducherry, Mr. Sanjay Kawale, Manager – Products, Commscope India Pvt. Ltd., Mr. Rajesh Kaul, Founder & Director, LMES iConnectWe, Mr. Vivek Narayan, Former DDG DS, DoT, Shri R. Shakya, Addl. DG, Haryana LSA & Circle Head, Department of Telecommunications, Mr. Laxminarayan R. Bhat, Head of Product Management, Astrome Technologies, Shri Khandagale Dhammapal Anil, Director (Satellite Finance), Wireless Planning & Finance Wing, Department of Telecommunications, Mr. Alok Gupta, Founder & CEO, Pyramid Cyber Security & Forensics, Mr. Debashish Bhattacharya, Sr. Dy. Director General, Broadband India Forum (BIF), Shri Ram Sajiwan Singh, DDG (IOT), Telecommunication Engineering Centre, Mr. Vinish Bawa, Partner & Telecom Sector Leader, PwC India, Lt. Gen. AK Bhatt PVSM, UYSM, AVSM, SM, VSM (Retd), Director General, Indian Space Association (ISpA), Mr. Yugal Kishore Sharma, Founder & CEO, MyNEXT Broadband Services, Mr. Dharmender Khajuria, National Head – Network Partnerships, Bharti Airtel , Mr. Rajiv Mehla, Chief Business Officer, RANext Technologies and Mr. Sanjay Kawale, Manager – Products, Commscope India Pvt. Ltd.

The Summit was supported and partnered by WiSig Networks, Commscope, RANext Technologies, Techspire Services, 6D Technologies, Astrome Technologies, LMES iConnectWe, Shaildhar Telecom, Saartek, Syrotech Networks, Communications Today, The Marcom Avenue, ITU-APT Foundation of India, Indian Space Association and Broadband India Forum.

When it comes to daily skin health, most of us need one product that can do it all, cleanse, hydrate, and refresh without fuss, especially during sticky, humid weather. Shankara‘s Hydrating Body Wash offers exactly that: a 100% natural, sulphate-free, paraben-free, toxin-free, cruelty-free, vegan, and non-greasy cleanser that turns showers into mindful resets while rinsing off 30% faster than conventional formulas to help save up to 1,000 litres of water a year. Unlike many body washes that use sulphates and harsh foaming agents, which strip the skin’s natural oils and increase water usage, Shankara’s gentle formulation cleanses effectively while respecting your skin’s natural balance.

Shankara launches Hydrating Body Wash

With the soft floral scent of Nargis lingering in the steam, this body wash transforms an everyday shower into a moment of quiet reset. Watermelon Seed Oil and Glycerin get to work, cleansing without stripping and keeping your skin comfortably hydrated, while Sandalwood lends a subtle clarity that feels grounding. The lather is creamy but light, washing off easily without clogging pores or leaving residue just clean, refreshed skin that feels like it’s been gently taken care of.

Shankara launches Hydrating Body Wash

Talking about the new launch, Astha Katpitia, Head of Shankara India, shares,“Body care is a daily ritual that allows us to care for ourselves with intention. With Shankara’s Hydrating Body Wash, we have reimagined this everyday moment, blending time-honoured ingredients that nourish the skin while saving up to 1,000 litres of water a year. A formula that rinses off 30% faster, It reflects our commitment to creating daily rituals that are gentle on you and gentle on the earth.”

Shankara’s Hydrating Body Wash brings care and intention back into daily routines with a thoughtful formula that cleanses, nourishes, and supports the skin. Each use becomes a mindful pause that cares for you while honouring the environment.

Shop now at

Instagram: www.instagram.com/shankaranaturalsindia/
Website: www.shankara.in/products/natural-sulphate-free-hydrating-body-wash

Coated Lens, a dynamic new platform designed to bridge the gap between creative professionals and clients, is redefining how talent meets opportunity across India’s thriving creative economy. Whether its photography, videography, cinematography, editing, motion graphics, or graphic designing, Coated Lens provides a powerful stage to showcase their work, attract clients, and grow their creative business.

For brands, agencies, and individuals seeking top-tier talent, Coated Lens offers a curated network of professionals, enabling seamless discovery and direct connection through the app for project collaborations, all within a user-friendly, commission-free environment. The platform is available now on both the Google Play Store and Apple App Store.

This isn’t a Contest. it’s a Clash. Creative Clash.

Creative Clash 2025: India’s Premier Talent Showdown is Now Live

To mark its launch, Coated Lens proudly announces Creative Clash 2025, a nationwide creative competition designed to spotlight India’s boldest visual artists. Open to professionals in Photography, Videography, Editing, Graphic Design, and Motion Graphics. Creative Clash 2025 invites creators to submit their best work, showcase their signature style, and compete for national recognition.

With a total prize pool worth Rs. 30 Lakhs, including a 1-Year Adobe Creative Cloud Subscription for winners and a 6 month Coated Lens App subscription for all the participants, the competition aims to empower creative professional with resources, visibility, and industry credibility. Participation comes at a nominal registration fee of Rs. 999/- (including GST).

“Creative Clash 2025 isn’t just a contest, it’s a movement. We’re creating a platform where true craft gets the attention it deserves,” said Vamsee Krishna, Bhattiprolu Founder of Coated Lens. “Our mission is to celebrate authenticity, elevate Indian creative talent, and offer a space where work isn’t judged by likes, but by skill, story, and originality.“

Entries are now open via the Coated Lens App under the ‘Events’ section. Participants can choose their category, and submit their recent works for jury review.

Tired of dealing with the frustrating effects of hard water on your water heater-especially during the monsoon when water quality often deteriorates Crompton Greaves Consumer Electricals Limited, India’s trusted name in consumer electricals, has launched the RapidJet TDS 2000, a revolutionary instant water heater designed specifically for hard water conditions. This technology-forward product introduces Anti-Scale Technology, marking a first in Crompton’s water heater portfolio. It sets a new benchmark in durability and performance, ensuring longer-lasting efficiency and reliable comfort for modern households.

RapidJet TDS 2000

This year’s early monsoon has brought widespread rainfall across the country, with the IMD forecasting 105% of the long-term average. While a relief, such heavy rains often contaminate surface water, pushing households to rely more on borewell water-typically hard and mineral-rich. Across India, borewell water has TDS levels ranging from 600 to 2000 ppm, and sometimes higher. With borewells being drilled deeper each year, the hardness only increases, making it a year-round concern. This hard water leads to scaling on the heating element of water heaters, causing slower heating, higher energy use and frequent repairs or replacements. Crompton’s RapidJet TDS 2000 addresses these challenges head-on. Its anti-scale technology-based heating element, tested under lab conditions for TDS up to 2000 ppm, is built to resist hard water damage. Combined with a food-grade stainless steel tank and rust-resistant materials, this innovation delivers long-lasting performance and energy efficiency-providing reliable comfort even through the demanding monsoon months.

This innovation spotlights Crompton’s dedication towards advancing technology and exceeding consumer expectations in water heaters, highlighted by the advanced features of the RapidJet TDS 2000. Some of the features include:

• Anti-Scale Technology-based Heating Element: Specially designed to endure hard water conditions, this heating element minimizes sediment buildup-an issue that intensifies during the monsoon due to increased water hardness and impurities. It ensures consistent hot water flow, enhances energy efficiency, and prolongs the appliance’s lifespan, making it ideal for use in heavy rainfall and borewell-dependent areas.

• Suitable up to 2000 TDS: Designed to handle the challenges of hard water, especially during the monsoon when TDS levels typically rise due to increased groundwater dependence, this water heater is tested to perform efficiently even in conditions with up to 2000 ppm of Total Dissolved Solids. It ensures consistent heating performance without scale-related disruptions, making it ideal for borewell-reliant households facing seasonal water quality fluctuations.

• Food-Grade Stainless Steel Tank: Built to withstand the corrosive effects of hard water that intensify during the rainy season, the tank is crafted from food-grade stainless steel for superior durability and hygiene. It not only resists rust and sediment accumulation but also maintains water purity through repeated use, ensuring long-lasting protection and safe hot water even in high TDS conditions.

• Rust-Proof Outer Body: Constructed with a thermoplastic body, this water heater is impervious to rust caused by high humidity and moisture levels typical of the monsoon season. This rust-proof design ensures durability and extends the heater’s life, particularly in coastal or high-precipitation regions during heavy rains.

• ISI Certification: The ISI mark guarantees adherence to strict safety standards and quality assurance, crucial during the monsoon when electrical safety risks can increase due to moisture. It assures homeowners that the water heater meets rigorous safety protocols, protecting against hazards such as electrical faults and overheating, ensuring reliability and peace of mind even in damp, wet conditions.

Speaking about the new launch Malhar Vadke, Vice President – Large Domestic Appliances, Crompton Greaves Consumer Electricals Ltd said, “The monsoon season brings heavy rains, high humidity, and fluctuating water quality that often causes sedimentation and scale buildup in water heaters, creating real challenges for homeowners. At Crompton, we focus on creating innovations that directly tackle everyday problems while maintaining high standards of quality and reliability. Over the years, this approach has made Crompton one of India’s most trusted brands, known for combining advanced technology with practical solutions. The RapidJet TDS 2000 reflects this commitment perfectly. Built to handle hard water and moisture during the monsoon and beyond, it features Anti-Scale Technology and durable materials to ensure consistent, energy-efficient performance and long-lasting reliability. This product raises the bar for durability and efficiency, showcasing Crompton’s dedication to meaningful innovation that delivers real value to customers.“

Building on the success of its RapidJet series, which has garnered the trust of over 11 lakh customers since 2019, Crompton continues to deliver consumer-centric innovations backed by its legacy of over 85 years of quality and reliability. To support the launch of the RapidJet TDS 2000, the company has also initiated employee awareness programs to highlight the importance of Anti-Scale Technology in combating sedimentation and scale formation.

Available at Crompton-authorized retail outlets nationwide and on major e-commerce platforms, the RapidJet TDS 2000 is designed to provide a reliable and efficient water heating solution for modern households, ensuring durability and peace of mind for consumers in all water conditions.

About Crompton
With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc.; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs, but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after sales service to its customers.

The companys consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the companys storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs.

Additionally, it was recognized as one of Indias Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 companies 2022‘ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

Rewari is emerging as a key destination for affordable, quality housing, offering the promise of sustainable urban living at accessible price points for the aspiring middle class. With a focus on three key pillars – affordability, infrastructure, and connectivity – the region is poised for significant growth, making it an ideal choice for both residents and investors.

Rewari: A Growing Hub for Affordable, Well-Connected Urban Living

Rewari’s strategic location provides seamless access to NH-48 and key industrial hubs, enhancing its appeal as a residential and investment hotspot. The town’s improved connectivity through road and rail, along with upcoming infrastructural developments, positions it as a natural fit for the expanding affordable housing segment.

“With the developments in Rewari, we are not just building homes – we are building futures. Our focus is to empower families with a better lifestyle without financial strain,” said Vikas Garg, Joint Managing Director, Ganga Realty. “Rewari is set to become a vital part of the affordable housing growth story, contributing to that transformation.”

Rewari’s ascent as a residential hotspot is being amplified by strong grassroots awareness and community engagement. With growing interest from homebuyers in Tier-2 and Tier-3 markets, the spotlight is now on real stories and real needs – making authentic, on-ground visibility more crucial than ever. By aligning the narrative with local aspirations and showcasing real value, the housing movement in Rewari is gaining momentum where it matters most.

Neeraj K. Mishra, Executive Director, Ganga Realty, added, “We have observed a rising demand for organized, value-driven housing in Tier-2 locations. Rewari’s evolving landscape blends quality, accessibility, and long-term growth potential.”

As Rewari continues to attract attention, it sets the stage for a new chapter in urban development, reaffirming the commitment to inclusive, future-ready housing solutions.