TerreGeneration Solutions, a storytelling studio for impact organisations, is anchoring the first-ever Climate Week India from 7-14 September. It is bringing together 27 grassroot organisations to convene discussions with academics, policymakers, businesses, civil society, youth, and indigenous communities in 22 cities/towns. It will host more than 55 events in the week-long, nationwide platform.

TerreGeneration Solutions is proud to anchor the first-ever Climate Week India, taking place from 7-14 September

Unlike any other climate platform in the country, Climate Week India is completely community-driven-placing power in the hands of those working directly with people and ecologies most affected by climate change. The week will spark and amplify meaningful collaborations across sectors to drive an equitable, just, and sustainable future.

“Climate Week India is meant to be a joyous festival that facilitates climate action centred around local experiences. Our goal is to catalyse shared responsibility,” said Jacob Cherian, TerreGeneration’s Senior Advisor, one of the organisers of Climate Week India 2025.

Divya Narayanan, TerreGeneration’s strategy advisor, has facilitated multiple rounds of community agreements to make it inclusive, accessible, and grounded in grassroots realities.

Its Bhoomi Bhaasha climate murals aim to integrate local stories of resilience, adaptation, and coexistence with nature into the daily lives of people. It will launch in Bengaluru, Panjim, Kochi, Kodaikanal, and Havelock Island. By 2030, it aims to be on one wall in every district in the country. These murals will turn India’s streets into a living gallery of resilience, ensuring climate stories are not scrolled past but etched into public consciousness.

Different geographies have their own unique flavour. For instance, in Bengaluru, Bengaluru Creative Circus is kicking it off with a Climate Carnival and an exhibit from the Natural History Museum (London), and Asar hosting a stand-up comedy night; all Haiyya events across across India are rooted in community climate resilience; Goa leans towards biodiversity, with Vriksh.org’s tree walk; Delhi is heavily youth-oriented; Alt Eff on the other hand is hosting its Film Club in 9 cities on a single night. Visit www.climateweek.in/events to know more about event details.

About TerreGeneration
TerreGeneration Solutions, one of the convenors of Climate Week India 2025, is a full-suite event and content agency dedicated to impact. The team, with a strong majority-women leadership, is committed to making complex issues accessible, democratic, and engaging-using multimedia strategies tailored for both grassroots reach and global visibility.

In a landmark development for cardiac care in India, specialists at S.L. Raheja Hospital, Mahim – A Fortis Associate, have successfully performed Transcatheter Aortic Valve Replacement (TAVR) using the next-generation Resilia valve for the first time in the country, providing patients with unprecedented long-term benefits & is used in high-risk scenarios.

Cardiac specialists at S.L. Raheja Hospital Mahim, Mumbai who enabled the AVR using revolutionary valve (L-R) Dr Raghav Nagpal, Dr. Haresh Mehta and Dr. Kayan Siodia

The procedure was carried out by Dr. Haresh Mehta (Dir. Interventional Cardiology & Structural Heart Interventions), and Consultants for Interventional Cardiology, Dr. Kayan Sioda and Dr. Raghav Nagpal, on a 73-year-old male patient with severe Aortic Stenosis (weak heart), severe Biventricular Failure and Acute Renal Failure requiring Dialysis. With a predicted 55% surgical mortality risk (STS score), a conventional open-heart surgery was a challenge. In this high-risk scenario, the hospital successfully implanted the revolutionary new valve in a minimally invasive technique that did not require opening the chest.

Traditionally, valves used in TAVR tend to degenerate within 8 to 10 years, necessitating further interventions. However, the newly introduced valve is designed to last for 20-22 years, nearly doubling the longevity compared to existing options. This advancement marks a significant shift in patient outcomes, reducing the likelihood of repeat surgeries and ensuring a longer, healthier and improved quality of life for patients.

Speaking about the achievement, Dr. Haresh Mehta, Director – Interventional Cardiology and Structural Heart Interventions, S.L. Raheja Hospital, Mahim – A Fortis Associate, said, “This case highlights the critical combination of advanced technology and teamwork in treating critically ill patients who otherwise have very limited treatment options. The new valve changes the future for patients by offering durability and long-term outcomes like never before. By successfully performing this procedure, we have once again pushed the boundaries of cardiac care in India and offered hope to patients who were previously considered untreatable.”

“While TAVI has been widely undertaken traditionally since many years, this advancement will help patients live a longer and more fulfilling life without the anxiety of repeat interventions for at least two decades,“ added Consultant – Interventional Cardiology, Dr. Kayan Siodia.

The patient who came in with complaints of breathlessness was showing no improvement with ongoing medications, but is now recovering well, and is scheduled to get discharged in 24 hours. The doctors have confirmed that no special post-surgical care beyond routine recovery is required for this procedure.

Commenting on this milestone, Dr. Kunal Punamiya, CEO of S.L. Raheja Hospital, Mahim – A Fortis Associate shared, “This achievement is a testament to the relentless dedication of our medical team and the trust our patients place in us. Adopting this cutting-edge technology reflects our commitment to elevating healthcare standards and ensuring every patient receives the best possible chance at a healthier future.”

This milestone positions S.L. Raheja Hospital, Mahim – A Fortis Associate at the forefront of advanced cardiac interventions in India, reaffirming its commitment to bringing the latest innovations in global healthcare to Indian patients.

About Fortis Healthcare Limited
Fortis Healthcare Limited is a leading integrated healthcare delivery service provider in India. The healthcare verticals of the company primarily comprise hospitals, diagnostics, and day care specialty facilities. Currently, the company operates 33 healthcare facilities (including JVs and O&M facilities) across 11 states. The Company’s network comprises over 5,700 operational beds (including O&M beds) and 400 diagnostics labs.

Next Bharat Ventures successfully hosted the flagship “Next Billion Forum 2025” in Bengaluru, bringing together some of the most influential voices shaping India’s future.

The Forum saw over 200 participants from across India and Japan, including founders, investors, policymakers, and corporate leaders. Notable speakers included N. R. Narayana Murthy (Founder, Infosys), Amitabh Kant (Former G20 Sherpa), H. Takeuchi (CEO & MD, Maruti Suzuki India), T. V. Mohandas Pai, Dr. Pramod Varma (Chief Architect, Aadhaar), Nilesh Shah (MD, Kotak AMC), Meena Ganesh (Co-Founder, Portea Medical), and Dhimant Parekh (Co-Founder, The Better India).

The Dignitaries including Mr. Narayana Murthy and Mr. Amitabh Kant

“Next Bharat has the potential to create a bigger impact than Maruti Suzuki,” said Amitabh Kant.

Adding to its global dimension, 40% of the audience represented Japanese corporates, reflecting the growing strength of India-Japan collaboration.

“The Next Billion Forum has become a unique platform where entrepreneurs, investors, and corporates from India and Japan co-create solutions for Bharat 2047. This year’s conversations reinforced that the next decade belongs to impact entrepreneurs who are building strong, purpose-driven businesses,” said Vipul Jindal, CEO of Next Bharat Ventures.

Team Next Bharat with Mr. Narayana Murthy and Mr. Amitabh Kant along with Vipul Jindal, CEO, Next Bharat

Key Highlights

• Powerful Keynotes & Panels: Discussions centered on building Bharat 2047 through entrepreneurship, digital public infrastructure, women’s economic participation, and impact investing.

• Strategic MoU: A collaboration between Atypical Advantage, Uno Minda Group, and Next Bharat Ventures was announced, to generate large-scale livelihood opportunities for persons with disabilities.

• India-Japan Exchange: More than 50 Japanese companies and 80+ professionals have engaged with Next Bharat over the past year. Three Japanese multinationals have even deployed employees for a one-year immersion in India.
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Call for Applications – 3rd Cohort of Next Bharat Residency

At the Forum, Next Bharat Ventures officially launched the third cohort of its Impact Startup Residency Program. Applications are now open for revenue-generating impact startups (Rs. 50 lakhs+ ARR) working in agriculture, financial inclusion, health, climate, livelihoods, and other social impact sectors.

Interested founders can apply at nextbharat.in/apply.

About Next Bharat Ventures
Next Bharat Ventures is a platform dedicated to empowering entrepreneurs who solve socio-economic challenges in India’s rural and informal economy. Through its Residency Program, Next Bharat has supported 26 startups to date, impacting more than 146,000 lives and building strong bridges between India and Japan.

The Capital Foundation Society, a premier platform for dialogue on issues of national and international importance, conferred the prestigious Vineet Nayyar Technology Award 2025 on Mr. C.P. Gurnani, Co-Founder and VC of AIonOS, at its Annual Awards and Lecture held at the India International Centre Auditorium, New Delhi.

C.P. Gurnani Honoured with the Capital Foundation’s Vineet Nayyar Technology Award 2025

The award was presented by Hon’ble Justice N. Kotiswar Singh, Judge, Supreme Court of India, in the distinguished presence of Justice A.K. Patnaik, who presided over the ceremony.

With a career spanning more than four decades, C.P. Gurnani – fondly known as “CP” – has been recognized as a transformative leader in technology and digital innovation. From leading one of India’s most iconic corporate turnarounds to transforming a global enterprise into a digital powerhouse, CP’s journey is a playbook in vision, resilience, and execution.

Today, as Co-founder and VC of AIonOS, he is channelling this experience into shaping the future of Artificial Intelligence. His vision is bold yet practical – to make businesses more intelligent, inclusive, and sustainable. Under his leadership, AIonOS is building AI-driven platforms that solve real-world problems and deliver lasting value across industries.

His leadership extends well beyond the boardroom. He has been a strong advocate for education and skilling, playing a pivotal role in founding Plaksha University and serving on the boards of IIM Nagpur, upGrad, and Mahindra University, where he guides programs that bridge industry needs with future-ready learning experiences.

Equally committed to social impact, CP has co-founded Titliyan NGO, and works closely with organizations like the Mohan Foundation and Feeding Hands in Jaipur to empower underprivileged communities and improve community well-being. He also serves on the Board of Directors of the Wadhwani Foundation, supporting global initiatives in entrepreneurship and economic acceleration.

Recognized globally as one of the Top 100 Most Influential Leaders in AI, CP’s vision remains clear: technology must work for people, not the other way around.

The Capital Foundation Society honoured him for his distinctive contributions to Technology and Artificial Intelligence, reflecting its mission to celebrate leaders who shape public policy, thought, and practice.

Speaking on the recognition, Mr. Gurnani said, “This award is not just a recognition of my journey but also a reaffirmation of my belief that technology must serve people and the planet. The real reward lies in making a difference, one person at a time. What makes this honor truly special is that it carries the name of my dear friend and mentor, Vineet Nayyar. To be recognized through an award that celebrates his legacy is both humbling and deeply personal.”

The GST Council has rationalised tax rates into a simplified two-slab structure of 5% and 18%. Among the most impactful changes is the reduction of GST on cement from 28% to 18%, a move expected to significantly lower project costs and drive growth in real estate. The Council has also reduced GST on marble and travertine blocks, granite blocks, sand-lime bricks, and stone inlay work from 12% to 5%, further easing input costs for developers.

Real Estate Sector to Gain as Cement GST Rate Slashed to 18%

Industry experts highlight that the affordable housing segment will be the biggest beneficiary, as developers can pass on reduced construction expenses to homebuyers. The decision has been widely welcomed across the real estate fraternity, with builders calling it a progressive reform that will enhance affordability, stimulate demand, and strengthen overall market sentiment.

Deepak Kapoor, Director, Gulshan Group, said, “There are three broad aspects of the reduction in GST rates. On the one hand, lowering GST on input materials will decrease the construction cost and increase the affordability of residential and commercial spaces. Second, the move will also add to infrastructural development. And third, the overall decrease in GST of most goods will propel the countrys economic growth and increase the common mans purchasing power. All three in conjunction will boost the real estate demand and add to the sectors growth.”

Gurpal Singh Chawla, Managing Director, TREVOC Group, “The reduction of GST rates on key construction materials is a timely and progressive decision that will benefit all stakeholders in the real estate ecosystem. This move enhances the sector’s overall competitiveness and is poised to give a strong boost to real estate growth. At a macro level, it aligns with the government’s push for infrastructure-led development, further strengthening demand and investor confidence across the sector.“

Amit Modi, Director, County Group, said, “The GST cut on cement from 28% to 18% is a direct relief for residential real estate. Cement alone makes up nearly a third of construction costs, so this move could trim overall project expenses. For homebuyers, that translates into tangible savings of lakhs on under-construction homes. With the festive season underway, this announcement is perfectly timed to boost sentiment, nudging fence-sitters to commit. Beyond affordability, it also gives developers more room to maintain quality while keeping prices in check.”

Pankaj Jain, Founder and CMD, SPJ Group says, “The GST cut on cement to 18% is not just short-term relief; it sets the foundation for a more sustainable real estate market. Construction costs have steadily risen due to land, finance, and compliance pressures, and rationalising one of the biggest inputs provides balance. For end-users, this means more accessible price points; for developers, it means healthier project economics and faster rollouts. Over time, such reforms encourage both supply and demand, ensuring housing remains within reach for a wider population.”

Manit Sethi, Director, Excentia Infra, says, “The recent GST regime is a structural win for the real estate sector, with the housing segment availing the benefits. Cutting GST on cement from 28% to 18% will lower input costs, making property more affordable. This would renew buyers’ interest, especially in emerging tier-2 markets, where demand for homes is quietly strengthening. By lowering the tax burden on key construction materials, developers will be able to pass on savings to homebuyers, creating momentum in emerging markets.“

Adish Oswal, Chairman, Oswal Group-The announcement of the GST cut on cement is a visible relief for the real estate sector. Cement is the single largest input in construction, and reducing its tax burden eases financial pressure on developers. The commercial segment will see immediate relief in construction costs, allowing projects to be priced more competitively. Importantly, it also accelerates project pipelines at a time when demand for Grade A commercial space is rising steadily. For the sector, this is not just cost relief-it’s a structural enabler of expansion, bridging the gap between global demand and India’s ability to supply world-class assets.

Shaurya Garg, MD, North Wind Estates says, “The government’s decision to rationalise GST on cement, sand, bricks and other inputs will act as a strong catalyst for the real estate industry. Lowering construction costs will encourage developers to deliver projects at more competitive prices, benefitting homebuyers directly. Additionally, the wider reduction in GST across goods will stimulate consumption and economic activity, which in turn will create a more vibrant environment for real estate growth.”

Mohit Batra, Regional Director, Realistic Realtors said, “The government’s decision to cut GST on cement from 28% to 18% is a positive move for both residential and commercial real estate. For homebuyers, it helps reduce costs in the mid and affordable housing segments, while for developers of offices, retail, and hospitality projects, it boosts project viability. This dual benefit is likely to drive stronger demand from both buyers and investors. Announcements like these send a strong signal of policy responsiveness and will accelerate market confidence heading into the new quarter.“

Sakshee Katiyal, Chairperson, Home & Soul, says, “By reducing the GST on cement from 28% to 18%, the government has directly increased homebuyers’ purchasing power. Cement is a critical cost driver, and this reduction allows developers to contain prices, especially for under-construction projects. For buyers, this gives them more room to stretch budgets or upgrade choices. In effect, the reform doesn’t just lower costs; it enhances affordability, enabling families to move from aspiration to action in their homebuying journey.”

Udit Jain, Director, ONE Group said, “For homebuyers, every rupee counts, and the GST cut on cement brings real relief. Lowering input taxes directly softens construction costs, which means developers have more headroom to keep entry-level housing within reach. At a time when rising prices often push buyers into delay, this step can be the trigger that converts aspiration into action.”

Ashwani Kumar, Pyramid Infratech, – “Reducing GST on key construction materials is likely to highly benefit the real estate and infrastructure sector. Lowering down the GST rate of 28 percent to 18 percent on cement will make a substantial difference in the project cost for the developer community hence enabling them to pass on the benefits to homebuyers. The announcement, coming at a time of the festive season, infuses positive sentiments in the market as it’s a strategic reform that will enhance homebuyers affordability while empowering developers to deliver projects more sustainably and profitably.”

The GST rationalisation is being viewed as a reform that balances the interests of both developers and buyers. By easing input costs and making housing more accessible, it not only strengthens homebuyer confidence but also provides long-term stability to the real estate sector.

The next MISSION TO EARTHPHASE – MOONSHINE GOLD will be exclusively available on September 8, 2025. This is the second timepiece in a series celebrating full moons, and showcases Swatch’s latest earth phase innovation, illustrations from the world of Snoopy and a moon phase indicator adorned with OMEGA’s Moonshine™ Gold. Inspired by September’s full moon, often called the Harvest or Corn Moon, this MISSION TO EARTHPHASE– MOONSHINE GOLD features a moon on its moon phase indicator with an unexpected popcorn-inspired design. This moon’s surface is reimagined as rows of golden kernels, with a classic popcorn box taking center stage. It’s a playful nod to September’s full moon that also holds a deeper meaning: Imagination, just like popcorn kernels, can under the right conditions, burst into something extraordinary.

Mission to EarthPhase – Moonshine Gold Celebrates the Harvest Moon

This MISSION TO EARTHPHASE – MOONSHINE GOLD features an earth phase at the 10 o’clock position and a moon phase indicator at 2 o’clock. A unique complication first introduced by Swatch in 2024, the earth phase indicator on this model showcases the Earth with UV-coated oceans set against a star-studded backdrop. The moon phase indicator displays two full moons, both coated in OMEGA’s Moonshine™ Gold, one designed in the distinctive style of Snoopy’s world, and the other inspired by the Harvest or Corn Moon, the full moon set to appear on the eve of this watch’s release. Both indicators follow a 29.5-day cycle but move in counterclockwise motion relative to each other. As a result, when the moon phase shows a full moon, the earth phase simultaneously displays a new earth and vice versa.

At the 9 o’clock position, just below the earth phase, Snoopy and his loyal friend Woodstock sit on the Moon, gazing at the Earth. A hidden phrase, visible only under UV light, playfully honors the pioneering spirit of the Moonwatch and those who are the first to imagine things differently.

Like all Bioceramic MoonSwatch models, this MISSION TO EARTHPHASE – MOONSHINE GOLD is made from Swatch’s patented Bioceramic, a blend of ceramic and biosourced materials from castor oil. Featuring a color that was created exclusively for this collection, a distinctive dark navy blue that evokes the endless depths of space, it boasts many of the iconic features of OMEGA’s legendary Speedmaster Moonwatch, including an asymmetrical case and distinctive and recessed Speedmaster subdial.

The OMEGA X Swatch logos are proudly displayed on its dial and crown, and its mission statement is engraved on the back of its case. The battery cover features an Earth-inspired design, while the navy VELCRO rubber strap adds a dash of astronaut cool.

This model will be available at selected Swatch stores worldwide only on September 8, the day after the full moon. As with the whole Bioceramic MoonSwatch Collection, only one watch can be purchased per person, and per store. MISSION TO EARTHPHASE – MOONSHINE GOLD

SO33N702L

Case material: navy Bioceramic case, crown and pushers

Case diameter: 42.00 mm

Case thickness: 13.75 mm

Lug-to-lug distance: 47.30 mm

Quartz movement: chronograph (seconds only) with moon phase and earth phase indicators

Water resistance: 3 bar

Glass: box-shaped in biosourced material; an “S” engraved in the center in reference to the Swatch logo

Dial: white opaline with OMEGA X Swatch, Speedmaster and MoonSwatch logos; recessed subdial, hour markers coated with Grade A Super-LumiNova (green emission). Moon phase indicator with sparkly dark blue moon phase disc featuring two full moons coated with OMEGA’s Moonshine™ Gold. Secret detail in UV ink (blue emission). Earth phase indicator featuring Earth set against a star-speckled backdrop and oceans coated with UV ink (blue emission).Hands: hours, minutes and tip of the chronograph seconds hand coated in Grade A Super-LumiNova (green emission)

Bezel: navy Bioceramic bezel with tachymeter scale featuring white markers

Strap: navy VELCROrubber strap, navy Bioceramic loop

India’s pharmacy and healthcare sector has emerged as one of the most dynamic industries in the world, driven by a growing population, increasing healthcare needs, and rising demand for affordable medicines. With a market valued at over Rs. 2 lakh crore in 2024, the pharmaceutical retail sector continues to expand at a compound annual growth rate (CAGR) of around 10-12%. This growth reflects not only rising disposable incomes and urbanization but also the persistent burden of chronic diseases such as diabetes, hypertension, and cardiovascular conditions that require lifelong medication.

Branded dominate perception, generics dominate volume-yet trust and awareness still divide Indian consumers in 2024

A defining characteristic of India’s pharmaceutical ecosystem is its dual structure: branded drugs, often priced high due to marketing and distribution costs, and generic equivalents, which are chemically identical but sold at significantly lower prices. Generic medicines account for nearly 80% of the volume of drugs consumed in India, yet consumer preference often leans toward branded medicines due to perceptions of quality and trust.

The affordability factor cannot be overstated. For millions of Indian households, monthly medical expenses consume a large share of income. As per government estimates, nearly 65% of out-of-pocket healthcare expenditure in India is on medicines alone. This has made generic medicines central to both healthcare accessibility and affordability. The rising demand for cost-effective treatment options, especially for chronic illnesses, has created fertile ground for organized players and policy-driven initiatives to reshape the sector.

Evolution of Generic Medicine Retail in India
The divide between branded and generic drugs has long influenced consumer choices in India. While generic drugs are required by law to meet the same quality standards as branded ones, the wide price disparity-sometimes up to 80-90% cheaper-has historically created a perception gap. Patients often equate higher price with better efficacy, while doctors, influenced by pharmaceutical marketing, have tended to prescribe branded medicines.

To address affordability challenges, the Government of India has actively promoted generics through initiatives such as the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP), which operates Jan Aushadhi Kendras across the country to provide low-cost medicines. Additionally, the National List of Essential Medicines (NLEM) places price caps on critical drugs, while draft pharma policies encourage rational use of generics. These measures have improved access but face operational challenges in scale, consistency of supply, and public trust.

The private sector has stepped in to complement these efforts. Companies have established retail chains and digital platforms to improve availability and create awareness. Yet, challenges remain:

• Awareness Gap – Many consumers remain unaware that generics are bioequivalent to branded versions.

• Doctor Prescriptions – Physicians often continue prescribing branded drugs, limiting patient choice.

• Trust Deficit – Concerns around authenticity and quality deter some consumers from switching.

Despite these hurdles, the retail landscape has steadily evolved. Organized players are bridging the trust gap through structured supply chains, pharmacist-led advisory, and patient education.

Rising role of Private Limited Companies
The rapid evolution of India’s generic medicine retail market has been significantly shaped by the entry of organized private companies. These players are addressing long-standing issues of affordability, accessibility, and consumer trust that government initiatives alone have struggled to resolve. By combining structured supply chains, advisory services, and scalable retail models, private limited companies such as Medkart, DavaIndia, and Zeelab Pharmacy have become crucial in transforming how Indians access affordable medicines.

Medkart
Medkart has adopted an offline-first strategy centered around pharmacist-led advisory. Its stores are designed to educate patients about the bioequivalence of generics and branded drugs, thereby reducing hesitation in switching. By demonstrating cost savings-often up to 60-70% on chronic medications-Medkart has built trust among middle-class and lower-income households. The company began in Gujarat and has been steadily expanding to other states, positioning itself as a reliable alternative to branded medicine retail.

DavaIndia
DavaIndia, launched by Zota Healthcare, follows a franchise-driven expansion model. With a growing presence across multiple states, it focuses on creating a standardized consumer experience by offering a wide range of generic medicines under one roof. DavaIndia emphasizes bulk savings and competitive pricing, attracting not just individual patients but also small clinics and healthcare providers. By offering thousands of SKUs (stock keeping units), it has positioned itself as a large-scale player in the affordable medicines space.

Zeelab Pharmacy
Zeelab Pharmacy takes a slightly different approach by emphasizing direct-to-consumer supply chains and integrating teleconsultation support into its retail operations. The company markets itself as a tech-enabled, customer-centric brand, aiming to improve affordability through both physical stores and online platforms. Zeelab also places strong emphasis on chronic care patients, offering subscription models to ensure continuity of affordable treatment.

Comparative Landscape
When compared:

• Jan Aushadhi (Government) provides affordability but struggles with supply consistency and brand building.

• Private limited companies (Medkart, DavaIndia, Zeelab) bring scale, structured advisory, and customer trust, while maintaining competitive pricing.

• Digital-first platforms (1mg, PharmEasy, NetMeds) focus on convenience and reach but often emphasize branded discounts alongside generics.

Together, these private players have created an ecosystem where patients are empowered with choice, transparency, and affordability. Their collective presence signals a shift toward organized, professionalized retail that can complement government schemes while filling critical gaps in awareness and accessibility.

Current market dynamics & consumer behavior
Indian consumers are gradually shifting from brand loyalty to cost savings, especially in urban middle-class households where healthcare expenses are significant. The COVID-19 pandemic further accelerated awareness of generics as patients sought affordable alternatives during supply disruptions.

However, gaps remain. Many patients remain skeptical, viewing generics as “inferior” despite regulatory assurances. This skepticism often stems from limited communication by healthcare providers and resistance from the branded pharma lobby, which has vested interests in maintaining premium drug sales.

Key market drivers include:

• Digital Health Adoption – Online pharmacies and e-consultations encourage price comparisons.

• Chronic Illness Burden – Growing prevalence of diabetes, hypertension, and cancer necessitates long-term affordability.

• Insurance Penetration – Though limited, insurance coverage expansion influences prescribing and purchasing trends.

Barriers persist as well:

• Regulatory Scrutiny – Quality monitoring by NPPA and CDSCO must keep pace with scale.

• Counterfeit Concerns – Ensuring authenticity is critical for consumer trust.

• Lobby Pushback – Branded pharma continues to resist large-scale substitution of generics.

The result is a market in transition: while affordability drives adoption, awareness and trust will ultimately determine the pace of generic retail growth.

What experts say
Health economists often highlight generics as central to reducing India’s out-of-pocket healthcare burden. Dr. Ramesh Chand, a health policy researcher, notes, “Generic substitution can reduce medicine bills by up to 70%. With chronic illnesses on the rise, this is not just an economic issue but a public health imperative.”

Doctors are increasingly open to prescribing generics, though hesitancy remains. Dr. Anjali Mehta, a general physician, observes: “Patients often ask if a lower-cost drug is as effective. When explained that generics meet the same standards, they accept. The challenge is building that initial trust.“

Pharma policy experts caution that without robust monitoring, rapid expansion could expose risks. A CDSCO official recently emphasized the need for “stringent post-marketing surveillance and stronger supply chain audits” to prevent counterfeit or substandard medicines from undermining confidence.

Companies like Medkart, by offering pharmacist-led support, could influence prescription behavior indirectly. As patients increasingly demand affordable options, doctors may adapt prescribing practices, while regulators may strengthen frameworks like NLEM price controls and mandatory generic prescriptions.

What is the future of Generic Medicines in Retail India
The outlook for generic medicine retail in India is one of rapid expansion and consolidation. Over the next 5-10 years, the market is expected to grow at double-digit rates, driven by affordability needs, supportive government policies, and the scaling of organized retail chains.

Future models are likely to be hybrid-combining offline advisory with online convenience. Technology will play a central role, from digital prescriptions to AI-driven substitution suggestions. Regional players such as Medkart are poised to expand nationally, while large digital platforms may diversify into offline presence.

Ultimately, the affordability challenge will define the future. As branded pharma faces pressure from both policy and consumer demand, generics will become mainstream. Companies that combine trust, advisory, and scale will shape the future of healthcare access in India.

EC-Council, a global leader in cybersecurity education and creator of the world-renowned Certified Ethical Hacker (CEH) credential, today announced a landmark investment of more than $20 million in FireCompass, the AI-powered Offensive Security Platform. This strategic move is part of EC-Council’s $100 million Cybersecurity Innovation Commitment, created to accelerate the development of next generation of cybersecurity innovation that redefine how enterprises defend against evolving threats.

EC-Council Expands $100 Million Innovation Fund with FireCompass Investment to Advance AI-Powered Security Validation, Enterprise Growth, and Global Research Initiatives

FireCompass integrates six key capabilities into one unified platform: Attack Surface Management, Continuous Threat Exposure Management (CTEM), Network and Application Pen Testing, Red Teaming, and Penetration Testing as a Service (PTaaS). Recognized by Gartner, Forrester, and GigaOm, FireCompass patented Agentic AI foundation enables real-world adversary emulation by chaining vulnerabilities, moving laterally, and validating risks continuously at machine scale, with near-zero false positives.

This investment goes far beyond financial backing. EC-Council is mobilizing its worldwide partner network, alumni base, and enterprise research programs to accelerate FireCompass innovation and global expansion, ensuring enterprises gain access to the most advanced adversarial simulation technologies available today.

“With this investment, EC-Council is not only contributing significant capital but will also invest in growth opportunities, research collaborations, and provide access to our vast global ecosystem,” said Jay Bavisi, Group President, EC-Council. “This is about building the future of cybersecurity by combining the power of AI technology with the scale of the world’s most trusted cybersecurity education platform.”

FireCompass has uncovered more than 2.5 million real attack paths and exploitable vulnerabilities, and reduced remediation times by an average of 40 percent for its customers. The platform also delivers immediate value in high-stakes environments by validating exposure within 24 hours of CVE disclosure and aligning multi-stage attack emulations to the MITRE ATT&CK framework.

“The AI race in cybersecurity isn’t coming; it’s here. Attackers are already using AI to move faster than human defenders can respond,” said Bikash Barai, Co-founder and CEO of FireCompass. “Our AI-driven platform thinks and acts like a real attacker chaining vulnerabilities, moving laterally, and validating risks continuously at machine scale. It outpaces humans by orders of magnitude. This investment from EC-Council not only accelerates our innovation but also connects us to the strength of their global ecosystem, an incredible boost as we scale worldwide.”

FireCompass is already trusted by Fortune 500 companies, defense agencies, and MSSPs in more than 40 countries, continuously validating millions of assets and identifying thousands of exploitable weaknesses each month. With EC-Council’s backing, the platform is expanding rapidly into critical sectors such as finance, healthcare, telecom, and government.

Internationally recognized security technologist, author, and Harvard lecturer Bruce Schneier, an advisor to FireCompass, said,“FireCompass is tackling one of cybersecurity’s most significant challenges by helping defenders match the speed and persistence of attackers in an ever-evolving landscape”. “Their AI-powered approach to automating multi-stage attacks and penetration testing is a game-changer. In particular, Agentic AI provides a promising solution to an otherwise unsolved problem.”

The investment also strengthens EC-Council Global Services (EGS) by integrating FireCompass Agentic AI into offerings like Automated Pen Testing, Red Teaming, and CTEM. This delivers continuous adversarial emulation and executive-level threat intelligence to help organizations stay prepared for tomorrow’s most sophisticated attacks.

About EC-Council
EC-Council is the creator of the Certified Ethical Hacker (CEH) program and a leader in cybersecurity education. Founded in 2001, EC-Council’s mission is to provide high-quality training and certifications for cybersecurity professionals to keep organizations safe from cyber threats. EC-Council offers over 200 certifications and degrees in various cybersecurity domains, including forensics, security analysis, threat intelligence, and information security. An ISO/IEC 17024 accredited organization, EC-Council has certified over 350,000 professionals worldwide, with clients ranging from government agencies to Fortune 100 companies. EC-Council is the gold standard in cybersecurity certification, trusted by the U.S. Department of Defense, the Army, Navy, Air Force, and leading global corporations.

For more information, please visit www.eccouncil.org.

About FireCompass
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In today’s world, where performance, decision-making, and change define leadership, one question stands out: how can clarity, energy, and creativity be sustained while extending both vitality and impact

This September in New Delhi, an extraordinary opportunity opens for a select group of business leaders who are redefining the way success is measured. ‘Beyond Success: Longevity and Intuitive Leadership’ brings together the timeless wisdom of meditation with cutting-edge insights into performance science – culminating in a private masterclass with Gurudev Sri Sri Ravi Shankar.

Beyond Success: unlocking the inner edge of true leadership

A rare leadership immersion with internationally acclaimed humanitarian and thought leader, – Gurudev Sri Sri Ravi Shankar.

At the heart of the programme is a simple yet profound question: What if success is not just about achievement, but also about longevity, balance, and intuition

By Invitation Only

On 13th and 14th September 2025, at the iconic Taj Mansingh Hotel, around 120 senior executives, entrepreneurs, and decision-makers will engage in a two-day immersion designed to reset the inner architecture for resilience and visionary leadership.

This is not a conventional leadership retreat. It is a by-invitation-only masterclass, curated for first-time participants in The Art of Living’s programmes who now stand at the intersection of ambition and purpose. The exclusivity ensures a curated environment where conversations go deeper and learning translates into real transformation.

Programme Highlights

• Evidence-based practices in breathwork and meditation, researched at Harvard and Yale and practiced by global business leaders to instantly shift energy, sharpen focus, and elevate mood.

• Deep meditative practices that expand clarity, resilience, and intuitive intelligence.

• Personal interaction with Gurudev Sri Sri Ravi Shankar, Founder of The Art of Living. A rare opportunity to engage with one of the world’s most influential spiritual leaders, whose insights have guided leaders, policymakers, and visionaries across the world.

• Business and cultural connection: Networking lunches with peers from across industries, and an elevating evening of music to celebrate culture, creativity, and shared purpose
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Why It Matters

Longevity is not only about extending years – it is about sustaining vitality in mind and body to make sharper decisions, inspire teams, and fuel innovation. Intuition, when coupled with strategic acumen, enables leaders to move with agility in uncertain landscapes.

This programme addresses the very core of performance: the ability to stay calm under fire, see beyond complexity, and generate energy not just for oneself but for the entire organisation.

Registration

To be considered, please fill the interest form tinyurl.com/BeyondSuccessWithGurudev

A member of the Art of Living Corporate Programs team will connect with you to guide the next steps.

For additional information, please contact:
9810772546 | 7042032011 | 7534086035 | 8750501222

At its essence, Beyond Success is a journey into the unseen dimensions of leadership – where balance, resilience, and intuition become the true levers of lasting impact.