Ganesh Chaturthi marks the arrival of Lord Ganesha – symbol of wisdom, prosperity, and new beginnings. It is a time when families welcome the deity into their homes, seeking blessings for success and happiness. Traditionally, this auspicious occasion is also seen as the perfect time to bring something new into the household – a symbolic gesture of growth or a upgrade to daily living.

Ganesh Chaturthi Offers on Budget-Friendly Washing Machine from Top Brands

This festive season, turning that belief into reality is easier than ever. Thanks to Ganesh Chaturthi offers from Bajaj Finserv, you can bring home essential appliances like washing machines without straining your budget. With zero down payment on select products, Easy EMIs, and exclusive discounts across top brands, upgrading your home is not just spiritually fulfilling – it’s financially smart too.

Make cleaning smarter with festive deals on washing machines

Washing machines are a must-have for any modern household, and during Ganesh Chaturthi, you can grab the latest models with powerful features and budget-friendly financing. From fully automatic front-loaders to top-loading machines with smart controls, a variety of options are available from top brands.

Bajaj Finserv is making it easier than ever to buy a new washing machine. Customers can shop from over 1.5 lakh partner stores across 4,000+ Indian cities, enjoy zero down payment, and choose Easy EMI plans. You can check your loan eligibility online in just a few minutes.

Top washing machine models with EMI offers

LG 6.5 KG 5 Star Smart Inverter Fully-Automatic Top Load Washing Machine (T65SKSF4Z)

• EMI starting from: Rs. 830/month

• Price: Rs. 12,490

• Highlights: Smart Inverter technology, 5-star energy rating, Turbo Drum for powerful wash.

Whirlpool Whitemagic Elite 7.5 KG Fully Automatic Top Load Washing Machine

• EMI starting from: Rs. 1,417/month

• Price: Rs. 17,000

• Highlights: 5-star rating, 10-year motor warranty, 12 wash programs.

Samsung 6.5 KG Fully Automatic Top Load Washing Machine (WA65A4002VS)

• EMI starting from: Rs. 1,500/month

• Price: Rs. 18,000

• Highlights: Digital Inverter technology, Eco Tub Clean, Diamond Drum.

IFB Senorita WXS 6.5 KG Fully Automatic Front Load Washing Machine

• EMI starting from: Rs. 1,400/month

• Price: Rs. 28,990

• Highlights: Aqua Energie, Express Wash, Crescent Moon Drum.

Bosch 7 KG Fully Automatic Front Load Washing Machine (WAJ2416SIN)

• EMI starting from: Rs. 2,000/month

• Price: Rs. 30,490

• Highlights: ActiveWater Plus, AntiVibration Design, 15 wash programs.

Disclaimer: The features, availability, and pricing of each model are subject to change and may vary. For the most accurate and up-to-date information, please visit the official website.

Maximize savings with the Maha Bachat Calculator

Use the Maha Bachat Savings Calculator on the Bajaj Finserv website to explore:

• Brand-specific discounts

• In-store dealer offers

• EMI benefits like zero interest or no upfront payment

Just select your product category – such as washing machines – set your budget and discover all available deals in one place. The calculator even helps locate nearby partner stores.

How to buy

1. Browse top models online or in-store.

2. Use the savings calculator to find the best deals.

3. Check your EMI loan eligibility by entering your mobile number.

4. Choose a repayment term from 1 to 60 months.

5. Complete your purchase with minimal documentation at the store.

Upgrade smart this festive season

Ganesh Chaturthi is the perfect occasion to refresh your home. With affordable EMIs, zero down payment options, and big brand discounts, upgrading your washing machine or other appliances is both smart and simple. Bajaj Finserv ensures your festive shopping is seamless, affordable, and rewarding.

Bajaj Finance Limited
Bajaj Finance Ltd. (‘BFL’, ‘Bajaj Finance’, or ‘the Company’), a subsidiary of Bajaj Finserv Ltd., is a deposit taking Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI) and is classified as an NBFC-Investment and Credit Company (NBFC-ICC). BFL is engaged in the business of lending and acceptance of deposits. It has a diversified lending portfolio across retail, SMEs, and commercial customers with significant presence in both urban and rural India. It accepts public and corporate deposits and offers a variety of financial services products to its customers. BFL, a thirty-five-year-old enterprise, has now become a leading player in the NBFC sector in India and on a consolidated basis, it has a franchise of 69.14 million customers. BFL has the highest domestic credit rating of AAA/Stable for long-term borrowing, A1+ for short-term borrowing, and CRISIL AAA/Stable & [ICRA]AAA(Stable) for its FD program. It has a long-term issuer credit rating of BB+/Positive and a short-term rating of B by S&P Global ratings.

To know more, visit www.bajajfinserv.in.

Aspect Bullion & Refinery, a leading division of Aspect Global Ventures Pvt. Ltd., celebrated the opening of its second Bullion Flagship Store at Sky City Mall, Borivali, today. The grand launch was graced by Vikas Oberoi, Chairman & Managing Director – Oberoi Realty, as Chief Guest, and Aksha Kamboj, Executive Chairperson – Aspect Global Ventures, as Guest of Honour.

Aksha Kamboj, Executive Chairperson, Aspect Global Ventures at the Aspect Bullion & Refinerys Second Signature Bullion Store launch in Borivali

This follows the brand’s debut in January 2025 with the launch of India’s first gold and silver coins and bars Bullion Flagship Store at R City Mall, Ghatkopar West. Both stores offer a one-of-a-kind experience in gold and silver buying, combining luxury retail design with a wide selection of gold and silver coins, bars, and personalized gifting options.

Aspect Bullion store currently offers gold bars in 999 purity, gold coins in 995 purity, and silver bars in 999 purity. You can purchase gold coins and bars in sizes ranging from 0.5 gm to 100 gm, while silver bars are available from 5 gm to 1 kg. The brand also has launched micro-gold products from 0.100 mg to 0.500 mg.

Speaking at the inauguration, Darshan Desai, CEO – Aspect Bullion & Refinery, said, “With the Sky City Mall store, we are taking another step towards making gold and silver purchasing a truly experiential and trustworthy process for our customers. Our vision is to blend tradition with innovation, whether through luxury retail spaces, personalized bullion products, or the upcoming vending machines that will make bullion more accessible than ever.”

Guest of Honour, Aksha Kamboj, Executive Chairperson – Aspect Global Ventures, added, “Aspect Bullion is not just building retail stores; we are creating touchpoints of trust, innovation, and luxury for customers across India. Our expansion plan reflects our commitment to reimagining bullion buying, from premium in-store experiences to secure digital platforms and unique micro-gold offerings that cater to the evolving preferences of today’s buyers.”

The Borivali store marks the second step in Aspect Bullion’s ambitious retail rollout, with at least five stores planned across Mumbai this year.

The company also plans to roll out vending machines for gold and silver coins and bars in the next 12-18 months. These vending machines will be installed at temples, malls, and airports across the country. Each vending machine will offer a curated range of gold and silver coins and bars, featuring exclusive designs and premium packaging. Equipped with real-time market pricing, customers can view live rate updates at the point of purchase.

About Aspect Bullion

A trusted partner in the world of precious metals, setting benchmarks in purity and craftsmanship. Aspect Bullion & Refinery is a leading bullion and refinery company in India. As one of the noteworthy silver and gold bullion companies, Aspect strives to offer unmatched standard and stability to its customers. Based in Mumbai, the financial capital of India, it’s accredited as the top gold bullion company of the region. Hence, whether premium gold bars or silver coins, we ensure precision in craftsmanship and timely delivery of these precious metals. Aspect Bullion & Refinery is a certified member of IBJA. Since we deal with world-class metals, we rigorously study the market demands and stay up to date with the latest prices of both silver and gold products. This not only helps us forge innovative techniques such as fire assay at our refineries in India but also bestow best value to the customers. For individuals and businesses who are seeking silver or gold bullion, Aspect is your one-stop destination!

Website: www.aspectbullion.com/

Instagram: www.instagram.com/aspectbullion/

About Aspect Global Ventures

Aspect embodies a perfect blend of time-honoured values and forward-thinking innovation, with ventures spanning across diverse sectors. We are a global conglomerate with a footprint that extends to the USA, UK, Singapore, Dubai, Australia, Japan, Indonesia, Malaysia and Mauritius, establishing a dynamic presence in pivotal markets around the world. We are a diversified group of companies operating across various sectors, meeting the evolving demands of our nation. From bullion to realty, infrastructure to hospitality, logistics to sports, we are everywhere. We touch every corner of the world, championing a wide range of projects. We aspire to bring opportunities like never before in areas of employment, technology, infrastructure and sustainability with a commitment towards excellence to transcend lives for a better tomorrow.

Our Vision: To be a global powerhouse where tradition and innovation unite, building a sustainable, impactful and visionary future for all stakeholders.

Our Mission: To embrace our roots while propelling forward, delivering value through ethical, sustainable and pioneering solutions, and ensuring Aspect remains a symbol of trust, quality and progress for generations to come.

Website: aspect.global/

Instagram: www.instagram.com/aspect_global/

VinFast has officially handed over a special fleet of Lac Hong 900 LX vehicles, built to serve international heads of state, to Vietnam’s Ministry of Foreign Affairs at the celebration of the 80th anniversary of Vietnam’s National Day (September 2, 1945 – September 2, 2025).

The Lac Hong 900 LX is a limited-edition flagship model that embodies Vietnam’s cultural heritage and national pride, symbolizing the “Fierce Vietnamese Spirit.” The vehicle is offered in two variants, including an armored edition certified to the VPAM VR7 standard – the world’s most stringent protection levels for state leaders’ vehicles.

The Lac Hong 900 LX is a limited-edition flagship model that embodies Vietnam’s cultural heritage and national pride, symbolizing the “Fierce Vietnamese Spirit”

Inspired by the Vietnamese legend of the “Descendants of the Dragon and Fairy” (Con Lac chau Hong), the Lac Hong 900 LX reflects the capability, intelligence, and aspirations of the Vietnamese people in the new era. Every design detail blends cultural legacy with global standards.

Both variants, Standard and Armored, feature a commanding and luxury presence with a 3,349 mm wheelbase and exterior details celebrating Vietnam’s heritage: a gold-plated logo shaped like the mythical Lac bird, a grille reminiscent of Dong Son bronze drums, and parallel grille bars symbolizing Vietnam’s iconic bamboo groves.

The cabin is crafted with premium materials such as Golden Nanmu wood, Nappa leather, and genuine gold detailing. Every gold-plated element inside and outside the vehicle is handcrafted with meticulous precision. The interior offers world-class comfort with extra-wide executive seating, premium footrests, a soundproof glass partition, electric curtains, and an advanced intercom system between the front and rear cabins.

The Armored Edition is developed in partnership with INKAS Armored Vehicle Manufacturing (Canada), a leading global name in armored car, features reinforced and fully-armored bodywork, bullet-resistant glass, and an armored rear partition. The vehicle underwent rigorous testing at Beschussamt Ulm (Germany), enduring 440 live rounds and 11 explosive blasts from beneath and above the vehicle. Certified to VPAM VR7, it can withstand NATO Ball M80 rifle ammunition and DM51 grenades.

Additional safety and emergency features include run-flat tires capable of driving 80-100 km after puncture, optional onboard oxygen supply, integrated fire suppression system, satellite phone, warning lights, and sirens, etc… depending on mission requirements.

The first fleet of Lac Hong 900 LX delivered to Vietnam’s Ministry of Foreign Affairs includes two Armored units and ten Standard units, affirming the vehicles’ quality, safety, and craftsmanship at the highest international level.

Mr. Nguyen Viet Quang, Vice Chairman and CEO of Vingroup,stated,“After eight years in the automotive industry, VinFast is proud to have become a pioneering brand that brings Vietnamese excellence, intelligence, and technology to the world, earning the trust and recognition of customers in many countries. With the launch of the Lac Hong 900 LX, we reaffirm our role as a national brand that elevates Vietnam’s position on the global stage. Through this model, we hope the world will see a modern and developed Vietnam that has had a remarkable journey during the past 80 years.”

The debut of this special vehicle line, rich in national identity, at the historic celebration of the 80th anniversary of Vietnam’s National Day, is a powerful declaration of Vietnamese spirit, intelligence, and class. Every movement of the Lac Hong 900 LX serves not only as proof of the country’s industrial and technological achievements after 80 years of independence, but also as a national symbol, helping to shape a new position for Vietnam on the international stage.

Experience the Lac Hong 900 LX: The Lac Hong 900 LX will be on display at the exhibition “80 Years of Independence – Freedom – Happiness” from August 28 to September 5, 2025 at the National Exhibition Fair Center (Dong Anh, Hanoi). Visitors can view the tested Armored Edition at Vingroup’s outdoor pavilion (West Square) and the Standard Edition at the indoor exhibition hall H3, Kim Quy Pavilion.

In a landmark initiative to inspire India’s young innovators, The Innovation Story (TIS), in collaboration with Indian Institute of Technology Bombay, and supported by Param Capital has launched the National Robotics League (NRL), a robotic competition for students in grades 7-12, to be held at IIT Bombay in December 2025. NRL, a platform that blends hands-on learning with high-energy competition, gives students the chance to design, build, and battle robots while developing future-ready skills in engineering, creative problem-solving, and teamwork.

Student-built robots face off at NRL, India’s biggest robotics championship that equips tomorrow’s leaders with future-ready skills

According to the World Economic Forum’s Future of Jobs Report 2025, the most in-demand skills include AI & Big Data Fluency, Analytical Thinking & Innovation, Resilience, Flexibility & Agility and Leadership & Social Influence. These insights highlight the need for future leaders who can think across disciplines, imagine bold solutions, and work collaboratively to make them real.

“Robotics is the intersection of multiple disciplines from mechanical engineering to computer science to AI, and it is here that creativity reaches its peak. Through this league, students step beyond classrooms, apply their learning hands-on, and develop the mindset to solve complex, real-world problems. This is exactly the kind of thinking our future needs,” said Professor Ravindra Gudi , Former Dean (Alumni and Corporate Relations), IIT Bombay.

NRL is India’s biggest student robotics championship, created to spark a passionate community of young builders. It’s where science meets storytelling, and raw curiosity becomes technical skill. By combining engineering, strategy, and creative expression, NRL lays a powerful foundation for future-ready thinkers and doers. The League embodies the vision of future-ready, cross-disciplinary learning as a first-of-its-kind championship that blends engineering, strategy, and creativity to prepare students for tomorrow’s careers.

At today’s launch, guests got a first look at the 2025 game theme “Battle of Charges“, with student teams playing the first live NRL match. The new NRL Portal was also unveiled, now open for school and student registrations nationwide.

“The National Robotics League is more than a competition; it’s a launchpad for India’s next generation of engineers, innovators, and problem-solvers. Together, we are building a community that thrives on collaboration, pushes boundaries, and transforms ideas into real-world impact, shaping a future bursting with possibility,” says Meenal Majumder, Founder, The Innovation Story.

“After three years of dedication, we now have a national platform where students can showcase their creativity, collaborate across communities, and inspire one another. This competition is a celebration of talent and hard work, and we’re eager to see it reach as many young minds as possible to uncover the incredible ideas they hold,” adds Jeser Becker, Head of Robotics, Barker College, Australia.

The National Robotics League is set to engage thousands of students across the country, offering school bootcamps, regional scrimmages, expert mentorship, and a championship weekend that includes Skill Challenges, Innovation Showcases, and over ₹20 lakhs in awards and scholarships.

About IIT Bombay
IIT Bombay was established in 1958. Its renowned faculty drives research and academics, forging collaborations with national and international peers. Alumni excel in various fields, contributing to industry, academia, research, and more. The institute offers innovative short-term courses, continuing education, and distance learning.

About The Innovation Story
The Innovation Story (TIS) is a future-focused education lab that empowers students with real-world STEM, robotics, and AI learning experiences. With academicians from institutions like MIT, Stanford, and IITs across India, TIS offers cutting-edge programs designed to build creativity, confidence, and 21st-century skills.

The week couldn’t have started on a more flavourful note. At Gaur City Mall in Greater Noida West, star power lit up the atrium as Padma Shri and India’s favourite chef, Sanjeev Kapoor, walked in to a rousing welcome.

The atrium was buzzing. Foodies, home chefs and bloggers packed the space, many juggling phones and aprons, eager for that one selfie with the man who made cooking cool on television. Some waved recipe books, others simply wanted to say a quick “hello, Chef.”

Chef Sanjeev Kapoor warmly welcomed by Mrs. Manju Gaur, Director, Gaurs Group

The fun began with a recipe contest that had seen over 200 entries in the run-up. Winners got to meet Kapoor on stage, grinning ear to ear as he shared tips, signed aprons and posed for photos.

Adding to the energy was a candid on-stage exchange between Mrs. Manju Gaur, Director, Gaurs Group (formerly Gaursons), and the chef. Their quick banter, the businesswoman vs. the creative chef, mixed humour with reflections on success, failures and conviction, drawing cheers from the crowd.

“Having a culinary icon like Chef Sanjeev Kapoor at our mall is an honour. Not only has he popularised Indian cuisine globally, but he has also turned Indian cooking into a fine art, inspiring everyone with his path-breaking approach to food. At Gaur City Mall, we regularly curate such celebrity-centric or theme-based events that create vibrant memories and turn the place into more than a shopping destination,” echoed Manju Gaur, summing up the vivacious atmosphere.

“One ingredient I can’t live without is my smile, and today, this beautiful mall gave me every reason to wear it. With a Wonderchef store, my restaurant, and such an enthusiastic crowd, I now understand why Gaur City Mall is spoken of so fondly,” said Celebrity Chef, Sanjeev Kapoor, displaying his usual exuberance.

Then came the quirky highlight: a Wonderchef “fashion show.” Alongside Wonderchef MD Ravi Saxena, Kapoor unveiled stylish new kitchen gadgets, including the much-anticipated Chai Magic. Because, as the chef put it, “chai is never just chai.”

From surprise gifts to autographed souvenirs, the evening had something for everyone. More than a shopping trip, it felt like a community celebration.

About Gaur City Mall
Gaur City Mall isn’t just a shopping destination – it’s the social pulse of Noida. With the country’s largest atrium as its stage, the mall has played host to everything from high-octane film promotions to live music gigs and glittering celebrity appearances. From Ranbir Kapoor and Vicky Kaushal to Ayushmann Khurrana, Janhvi Kapoor, Sunny Deol, Raveena Tandon, Tripti Dimri, and Aditi Rao Hydari – the biggest names have graced its floors.

Strategically located in a thriving neighbourhood with a catchment area of nearly 5.5 lakh families, the mall is a magnet for lifestyle seekers. Spread across five vibrant levels, it brings together 100+ fashion and lifestyle brands including Shoppers Stop, Marks & Spencer, Lifestyle, Woodland, and Tanishq, along with Kalyan Jewellers, Croma, Samsung, Invent, and Decathlon.

With 35 eclectic dining destinations including bars and clubs, and a nine-screen PVR, the mall offers something for everyone. Be it shopping, dining, catching the latest blockbuster, or simply soaking in the buzz, Gaur City Mall has evolved into the cultural hub of the city – where glamour meets everyday life.

• Transforms the iconic Bandra-Worli sea link with festive glory

• Installs Ecolink fans at Lalbaugcha Raja to enhance devotees’ comfort

In a grand tribute to the vibrant festivities of Ganesh Chaturthi, Signify (Euronext: LIGHT), the world leader in lighting, has launched innovative initiatives that celebrate devotion, prosperity, and culture with unparalleled enthusiasm. As millions across Mumbai seek Bappas blessings, Signify has installed 400 Ecolink fans at Mumbai’s iconic Lalbaugcha Raja pandal, offering comfort and relief to devotees who visit the pandal during this ten-day celebration.

Signify celebrates Ganesh Chaturthi at Lalbaughcha Raja

Amplifying the festive spirit across Mumbai, Signify has also illuminated the Bandra-Worli Sea Link with a vibrant lighting display, a symbolic tribute to Mumbai’s rich cultural heritage and the joyous spirit of the festival. In line with Signify’s #BrighterLifeBetterWorld vision, this unique installation is a testament to the brand’s commitment to bringing the best of innovation to India, blending in the festivities, devotion, prosperity, and heritage.

Signify illuminates Bandra-Worli Sea Link

Talking about the Ganesh Chaturthi campaign, Nikhil Gupta, Head of Marketing, Strategy, Government Affairs & CSR, Signify Greater India, said, “At Signify, we believe that every celebration is a moment to connect innovation with intention and technology with tradition. Festivals like Ganesh Chaturthi remind us of the values that bring people together and celebrate with the entire community. Our campaign this year, from Bandra-Worli Sea Link to Lalbaugcha Raja, reflects our #BrighterLivesBetterWorld purpose creating meaningful impact through the power of light. As we celebrate with millions across Maharashtra, we remain committed to blending technology with tradition in ways that enrich lives and strengthen communities.“

Launched this summer, the innovative range of Ecolink fans offer high-speed performance, superior air delivery, and energy-efficient technology. Powered by BLDC technology, AiroElevate, AiroQuad, AiroGeometry, and AiroJewel have set a new benchmark in the premium fans category across India. With these Ganesh Chaturthi specific initiatives, Signify reaffirms its commitment to culture, tradition, community wellbeing, and using the power of light to enhance everyday experiences.

About Signify
Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers, and the Internet of Things. Our Philips products, Interact systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces. In 2024, we had sales of EUR 6.1 billion, approximately 29,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for eight consecutive years and have achieved the EcoVadis Platinum rating for five consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

Hisense, a global leader in consumer electronics and home appliances and the originator of RGB Mini-LED TVs, has launched its flagship UX ULED series in India. Available in 100″ and 116″ sizes, with the flagship 116″ model priced at INR 29,99,999, the UX series introduces RGB-MiniLED technology to Indian homes, blending advanced backlight innovation with AI-powered processing for a great home entertainment experience.

Hisense, the Origin of RGB-MiniLED, Unveils UX ULED Series in India

The UX leverages individual red, green, and blue Mini-LEDs across thousands of dimming zones, unlike conventional single-color LEDs. This results in industry-leading 95% BT.2020 color coverage and peak brightness of up to 8,000 nits. The result is cinema-grade accuracy, vivid and pure hues, precise dimming with 326-bit control, energy-efficient brightness, and low blue light technology for eye-friendly viewing.

“The UX series exemplifies Hisense’s vision of transforming home entertainment in India with cutting-edge AI and next-gen display technologies,” said Pankaj Rana, CEO, Hisense India. “From immersive RGB Mini-LED color precision to advanced AI optimization and next-level gaming performance, the UX series delivers great value and elevates the consumer experience like never before.”

Global-leading technologies behind RGB-MiniLED

• The RGB-MiniLED chipset for precise, efficient RGB blending

• Hisense’s exclusive H7 picture quality chipset, driven by a 2-TOPS NPU for lifelike depth and clarity

• The ULED Colour Refinement process, perfected over decades, synchronizing backlighting and LCD layers for unmatched color precision

Advanced display and smart features
At the heart of the UX is the Hi-View AI Engine X, which fine-tunes picture, sound, and energy efficiency in real time, ensuring optimal performance whether watching sports, movies, or gaming. Hisense also becomes the first brand to achieve mass production of RGB-MiniLED TVs.

For audio, the UX delivers cinema-grade sound through its 6.2.2 channel CineStage X Surround system, co-engineered with Devialet. Top-firing speakers and a built-in subwoofer create immersive, multidimensional sound, while WiSA SoundSend and eARC support seamless, high-quality wireless audio.

Visual performance is enhanced by 3D Colour Master PRO with PANTONE™-validated accuracy, HDR10+, Dolby Vision IQ, IMAX Enhanced, and MEMC for smooth, vivid playback. The TVs run on the VIDAA Smart OS, offering fast, secure access to entertainment, support for 28 languages including Hindi, and an industry-leading eight-year update guarantee.

Gaming excellence
For gamers, the UX offers native 165Hz Game Mode Ultra with VRR, AMD FreeSync Premium Pro for tear-free gameplay, and a dedicated Game Bar for real-time performance management.

Sustainability at its core
In line with its commitment to sustainability, the UX features a solar-powered, USB-C rechargeable remote, reducing disposable battery waste while offering convenient, eco-friendly control.

Availability and pricing
The Hisense UX ULED RGB-MiniLED series will be available soon in 100″ and 116″ sizes, with prices starting from ₹9,99,999 to 29,99,999. It will be available at select offline retailers and online platforms, including Amazon and Flipkart.

About Hisense
Hisense India is a subsidiary of Hisense Group, a global powerhouse in consumer electronics present in over 160 countries. Renowned for innovation and quality, Hisense leads the global market in ultra-large TVs, holding the No.1 spot for 100″+ models (Source: Omdia 2023-24). Focused on delivering premium technology and enriching consumer lifestyles, Hisense continues to build lasting relationships with partners and customers in India and worldwide.

For more information, please visit: www.hisense-india.com.

Cycle Pure Agarbathi, the world’s largest agarbathi manufacturer and a brand that is deeply connected with the cultural fabric of India, announces their partnership as the Gold Sponsor of the 71st Nehru Trophy Boat Race, to be held on 30th August 2025, at the iconic Punnamada Lake in Alappuzha, Kerala.

Cycle Pure Agarbathi partners as Gold Sponsor of the 71st Nehru Trophy Boat Race 2025, with its branding featured on the iconic Nehru Trophy

The 71st edition of the iconic Nehru Trophy Boat Race will be inaugurated with the lighting of the Akhand Jyothi, 6-feet agarbathi by Cycle Pure Agarbathi, symbolizing purity, unity, and the enduring spirit of tradition. Gracing the occasion will be Honourable Alex Varghese, IAS, Chairman, Nehru Trophy Boat Race Society and District Collector, Alappuzha and Honourable Sameer Kishan, IAS, Secretary, NTBR Society and Sub- Collector, Alappuzha.

The Nehru Trophy Boat Race is one of the most acclaimed cultural and sporting events in Kerala and attracts thousands of people to watch it live as well as a lot of media attention every year. It is best known for its magnificence, customs, and famous snake boats. The race embodies Kerala’s rich past, unity, and festive spirit.

Speaking on the partnership, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathi, said, “At Cycle, we have always believed in celebrating India’s rich traditions and cultural diversity. Our association with the Nehru Trophy Boat Race is a tribute to Kerala’s heritage, spirit of community, and timeless rituals. As a brand that is synonymous with devotion, purity, and togetherness, we celebrate this as a festival that brings together people of different generations and locations from all over the world.”

Cycle Pure Agarbathi’s partnership will be showcased through prominent branding on the rower jerseys and on the coveted Nehru Trophy.

About NRRS
The Mysuru-based NRRS was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri Ranga Rao created the ubiquitous Cycle Pure Agarbathi which has, today, become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with an established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO), and Rangsons Technologies. Today, it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defence helicopters. The organization has largely committed towards social responsibilities and fulfills them, through its charity arm ‘NR Foundation’.

NR Group today is managed by the third generation of the Ranga Rao family. For more information on NR Group, please visit www.nrgroup.co.in