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Rexona Champions the Spirit of Women’s Cricket with ICC Women’s Cricket World Cup Trophy appearance in Bangalore

Earlier this year, the International Cricket Council (ICC) announced a landmark 3-year partnership with Unilever’s Personal Care business, making Rexona the official global sponsor for the ICC Women’s Cricket World Cup 2025 and for all ICC Women’s Cricket events through to 2027., As excitement builds for the upcoming tournament, Rexona brought the celebrations home to India with the appearance of the ICC Women’s Cricket World Cup 2025 trophy in Bengaluru.

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Rexona champions women’s cricket with ICC WCC Trophy in Bangalore, with Vipul Mathur, Executive Director & Head of Personal Care, HUL and Nitin Agarwal, CMO-Unilever International

In a moment charged with anticipation, cricketing stalwarts Mithali Raj and former wicketkeeper turned TV presenter Dinesh Karthik revealed the dazzling ICC Women’s Cricket World Cup 2025 trophy, igniting excitement for a tournament that celebrates resilience, confidence, and the unstoppable power of women’s cricket- an inspiration to dream bigger, break barriers, and change the world.

The afternoon also featured a thought-provoking panel discussion on the growing landscape of women’s cricket in India with Mithali Raj, Dinesh Karthik, and Vipul Mathur, Executive Director, Personal Care, Hindustan Unilever Limited moderated by the effervescent Mayanti Langer. The conversation explored how women’s cricket has become a catalyst for aspiration and Rexona ‘s efforts in building the sport in a big way in the country.

The event also marked the launch of Rexona’s Limited-Edition Glass roll-on portfolio, exclusively curated to commemorate the ICC Women’s Cricket World Cup on home soil. The innovation reflects the brand’s promise of non-stop sweat and odor protection, powered by trending fragrances. Available in 3 different variants – Matcha and Vanilla, Sandalwood and Jojoba Oil, Lotus flower and Shea butter, the portfolio promises to deliver an elevated consumer experience.

Commenting on this partnership, Mr. Vipul Mathur, Executive Director & Head of Personal Care at Hindustan Unilever said, “Our partnership with ICC Women’s Cricket is a powerful platform to encourage millions of young women to participate in sport, break barriers and pursue their potential At Rexona, our mission is to enable women to move more by delivering superior sweat and odor protection, giving her the confidence to go all in.”

The unveiling in Bangalore captured the passion of a nation that lives and breathes cricket, while shining a spotlight on the bright future of the women’s game. Through its association with the ICC Women’s Cricket World Cup, Rexona extends this purpose to the pitch-supporting athletes and fans alike, and ensuring every stride, sprint, and swing is fueled by confidence.

About Rexona
Rexona, the world’s No.1 antiperspirant brand, has been trusted by millions for unstoppable protection against sweat and odor. With innovative formulations crafted for dynamic lifestyles, Rexona empowers people everywhere to move with confidence.

Refrens Launches Embedded Invoicing & Accounting Suite, Cutting Back-Office Overhead by 90%

Refrens, a global leader in invoicing and accounting solutions, today announced the launch of its next-generation Embedded Invoicing & Accounting Suite, designed to help software platforms and digital marketplaces automate billing, revenue recognition, and compliance. The new solution reduces back-office overheads by up to 90%, enabling businesses to scale faster and focus on growth.

L to R: Naman Sarawagi, Co-founder, CEO, Refrens and Mohit Jain, Co-founder and CTO, Refrens

According to industry forecasts, the global embedded finance market is projected to exceed $580 billion by 2030, with invoicing and accounting automation playing a pivotal role in driving adoption and differentiation for digital platforms.

Mr. Naman Sarawagi, Co-founder of Refrens, said, “Today’s digital platforms demand more than payments – they need complete context-aware financial workflows. With our embedded invoicing and accounting suite, we enable platforms to deliver this seamlessly at scale. The Refrens solution stands out in a competitive market through its developer-first integration, robust global compliance framework, and scalable architecture capable of handling complex, high-volume transactions.”

“Embedded invoicing and accounting are real game-changers for digital platforms,” said Naman Sarawagi, Co-founder of Refrens. He further added that the Refrens solution seamlessly integrates into existing business systems, allowing companies to deliver a unified experience to their users without diverting resources to build complex financial workflows in-house.

One of the early adopters of Refrens’ embedded suite is AiSensy, India’s leading WhatsApp marketing and engagement platform. By embedding Refrens’ invoicing and accounting technology, AiSensy has automated billing, onboarding, and payment tracking for its rapidly growing reseller network – reducing invoicing time by 90%, minimizing errors, and enhancing efficiency.

“Embedding Refrens Billing & Accounting suite into our platform has transformed the way our resellers operate,” said Gautam Rajesh Shelley, Co-founder & CEO of AiSensy. “Features such as Instant Invoice Generation, Payment Gateway Integration, Real-Time Revenue Recognition, and Automated Reconciliation have enabled our resellers to deliver faster, more reliable service to their clients and scale their businesses with confidence.”

Refrens Embedded Suite is not limited to reseller networks but it is built to empower a wide variety of businesses, including Online Marketplaces, Franchise Chains, SaaS Products, Freelancer & Agency Management Platforms.

About Refrens
Refrens is a leading accounting and business operations system that helps over 150,000 businesses across 170+ countries manage invoicing, accounting, payments, compliance, taxes, inventory, expenses, sales, vendors, and more.

The company has attracted investment from some of Indias most prominent technology leaders, including Anupam Mittal, founder of Shaadi.com and Shark Tank India judge, Vijay Shekhar Sharma of PayTM, Kunal Shah of CRED, Akash Sinha of Cashfree Payments, and Dinesh Agarwal, founder and CEO of IndiaMART, among others.

About AiSensy
AiSensy is India’s leading WhatsApp marketing and engagement platform, trusted by over 100,000 businesses across 57 countries. As an official WhatsApp Business Solutions Partner, AiSensy empowers brands to acquire, engage, and support customers at scale through AI-powered chatbots, campaign automation, and integrated CRM tools. Meta has recognized the company as the Emerging Partner of the Year 2023 and CTWA Partner of the Year 2024.

AFFWA in Collaboration with Tech Mahindra Foundation and FaujiMitra Host ‘The Ability Dialogues 4.0’ at New Delhi

On the commemoration of 20 years of Umeed Vocational Training Centre, Air Force Families Welfare Association in collaboration with Tech Mahindra Foundation, the CSR arm of Tech Mahindra Limited and FaujiMitra, an initiative by Ekyam Impact Foundation, hosted ‘The Ability Dialogues 4.0′ with a focus on disability inclusion from the Forces’ Perspective at Air Force Auditorium, New Delhi.

AFFWA in Collaboration with Tech Mahindra Foundation and FaujiMitra Host The Ability Dialogues 4.0 at New Delhi

The event was held in the esteemed presence of Mrs Sarita Singh, President Air Force Families Welfare Association, Mrs Sunita Dwivedi, President Army Women’s Welfare Association, Ms Kavita Narayan, Sr. Tech Advisor, Human Resources for Health (HRH) Ministry of Health & Family Welfare, Govt. of India and Mr Chetan Kapoor, CEO, Tech Mahindra Foundation (TMF).

Guest of honour Ms Kavita Narayan expressed that “I am so moved to be here today, seeing the incredible potential and power of the specially-abled amongst us. While many aspects of reform are in progress to help address their clinical needs, we have to continue to find more ways to make them an integral and equal part of society.

Mr. Chetan Kapoor, CEO, TMF added, “At Tech Mahindra Foundation, Inclusion of Person with Disabilities has been a core commitment since 2006, the year we began. Through the fourth edition of the Ability Dialogues, we have created a space where the discipline and reach of the Armed Forces welfare organisations meet the expertise of the disability sector, fostering sustainable pathways for dignity, education, and employment for persons with disabilities.”

During the event students and caregivers shared moving stories of resilience followed by a panel discussion and closed-door round table further explored continuity of care, mental health, healthcare access, and technology-driven solutions for disability inclusion. The event featured an Experiential Corridor by TMF with innovations in education, assistive tech, livelihoods, and sports by organizations like Mitti Caf, Nayi Disha, ASTHA and Umoya Sports etc.

The event also amplified the work of Project FaujiMitra, which focuses on livelihood opportunities for PwDs from the military fraternity, and The Ability Network (TAN). TAN is a collaborative ecosystem of credible partners across civil society and the private sector that provides verified information and affordable services for persons with disabilities and their caregivers.

The aim of ‘The Ability Dialogues 4.0 – Forces Perspective’ was to bridge the gap between Armed Forces welfare organisations and Civil Society in sharing the best practices and latest technologies which will mutually benefit the collective wellbeing and pave the way for a stronger and inclusive ecosystem for persons with disabilities and their families.

Raaga Experience: Reviving the Timeless Magic of Hindustani Classical Music

In an era dominated by contemporary sounds, Raaga Experience is on a mission to bring the profound beauty of Hindustani classical music back into the spotlight. With a focus on lost forms and traditional expressions, the platform seeks to revive and celebrate India’s rich musical heritage, making it accessible and engaging for a wider audience.

Presenting ‘Nirvana’ by Raaga Experience, Reviving the Timeless Magic of Hindustani Classical Music

One of the key initiatives, Nirvana by Raaga Experience, is a curated series of concerts that showcases the finest exponents of Hindustani classical music. Each performance is designed to immerse audiences in the depth, emotion, and intricacy of this timeless art form.

The first concert in the Nirvana series will take place on October 11, 2025, at Bharat Mandapam, New Delhi – a venue symbolic of India’s cultural heritage and architectural grandeur. The evening promises a rare confluence of generations, traditions, and genres within Hindustani classical music.

The evening will open with The Anirudh Varma Collective, joined by Bhuvanesh Komkali, grandson of the legendary Pt. Kumar Gandharva. Adding a contemporary dimension, their act will bring together youthful energy and tradition, demonstrating how classical music can continue to evolve and inspire modern audiences.

Equally compelling will be the performance of Padma Bhushan Pt. Sajan Misra, accompanied by his son Swaraansh Misra, carrying forward the legacy of the Benaras Gharana. Their rendition will highlight the gharana’s signature vocal style, known for its emotive strength and devotional spirit.

The finale will be headlined by Sarod maestro Padma Vibhushan Ustad Amjad Ali Khan, performing alongside his sons Amaan Ali Bangash and Ayaan Ali Bangash. Together, they represent one of India’s most illustrious musical lineages, with the concert set to showcase the depth and lyrical brilliance of the Sarod tradition.

Speaking about the initiative, one of the founders, Dhruv Dhanda, emphasized the spiritual essence of the endeavor: “There is no greater devotion than music.” This belief underpins every concert, collaboration, and effort to introduce classical music to audiences who may not have experienced it live.

Raaga Experience is committed to making classical music more engaging and relatable. By partnering with iconic performers and presenting annual concert series, the platform envisions a continuous celebration of India’s musical legacy. Each event is carefully curated to maintain authenticity while creating a captivating experience for first-time listeners and seasoned connoisseurs alike.

With Nirvana by Raaga Experience, the timeless strains of Hindustani classical music are poised to enchant a new generation, ensuring that the tradition not only survives but thrives.

Tickets are available on BookMyShow: in.bookmyshow.com/events/nirvana-by-raaga-experience/ET00459278

For more details, reach out to Raaga Experience at +91 9717418100 or write@raagaexperience.com.

L’Oréal Paris and Tira Partner to Bring Paris Fashion Week Experience to India

L’Oral Paris, the world’s leading beauty brand synonymous with innovation and empowerment, and Tira, Reliance Retail’s pioneering beauty destination, have come together in an exclusive collaboration for Paris Fashion Week – the most prestigious and influential fashion event on the global calendar. As part of this partnership, the two brands unveiled ‘Runway to Paris‘, a first-of-its-kind initiative in Mumbai that spotlighted the future of young Indian fashion and beauty talent.

A highlight from the LOral Paris X Tira Runway to Paris showcase

Designed as a glamorous prelude to Paris Fashion Week, Runway to Paris fused Parisian allure with India’s creative pulse, reimagining how fashion and beauty come together in storytelling. The platform celebrated inclusivity, individuality, and artistic innovation, with students from across the country participating to showcase their looks. It offered India’s young talent an unprecedented opportunity to present their creativity while bringing the magic of Paris Fashion Week closer to home.

Conceived as a contest, Runway to Paris culminated in a grand finale where eight promising teams presented their looks before an esteemed jury and an audience of industry leaders, spotlighting India’s next generation of creative voices. As part of the global theme “Walk Your Worth” from The L’Oral Paris global show Le Dfil, the showcase highlighted individuality, inclusivity, and empowerment, positioning beauty as an equal partner to fashion in storytelling. Each look was complemented by the newly launched Infallible Laque Resistance Liquid Lipstick by L’Oral Paris, weaving in the campaign thought “What’s Your Shine Statement” – a celebration of confidence and self-expression through high-shine color.

The evening culminated with the announcement of the winning designer team, who earned the rare opportunity to attend the Le Dfil at Paris Fashion Week in Paris. This once-in-a-lifetime experience reinforces the role of L’Oral Paris X Tira in providing Indian talent with a global platform and bringing consumers closer to the magic of Le Dfil at Paris Fashion Week.

Speaking on the occasion, Dario Zizzi, General Manager, L’Oral Paris India, said, “Runway to Paris is more than just a showcase – it’s a movement that celebrates creativity, inclusivity, and empowerment. By spotlighting upcoming Indian designers on a global stage, we are proud to bring the spirit of Le Dfil closer to home while inspiring consumers to embrace their own shine.”

Adding to this, Bhakti Modi, Co-founder of Tira, said, “This collaboration with L’Oral Paris is a natural extension of Tira’s vision to democratize beauty and fashion experiences in India. By empowering young designers and giving consumers access to global trends, Runway to Paris has become a platform that bridges aspiration with accessibility. We are proud to be enabling voices of tomorrow and to be shaping experiences that resonate with today’s new-age, fashion-forward audience.”

With this event L’Oral Paris and Tira have cemented their collaboration as a milestone moment – championing young Indian talent, blending global beauty with high fashion, and creating a gateway from Mumbai to Paris Fashion Week, the ultimate international stage.

YES SECURITIES Set to launch WongaWits Season 2 – A Nationwide Movement in Financial Literacy for India’s Youth

YES SECURITIES is set to roll out the first round of WongaWits Season 2 – India’s Premier Finance and Stock Market Quiz starting from 13th September. The flagship initiative has evolved into a nationwide movement to empower young Indians with essential investment skills. Designed for Gen Z, the quiz blends competition with learning, making the world of money and investing approachable, engaging, and fun for the next generation.

YES SECURITIES rolls out WongaWits Season 2 – a finance and stock market quiz inspiring youth across India to build smart money skills

A Nationwide Tour of Young Minds

WongaWits Season 2 embarks on a journey across 12 Indian cities, spotlighting diverse academic hubs and rising talent.

Confirmed September schedule:

  • NALSAR University of Law, Hyderabad – 17th September 2025

  • Miranda House, University of Delhi – 24th September 2025

  • Gokhale Institute of Politics and Economics (GIPE), Pune – 30th September 2025

This is just the beginning, in October and November, the competition will expand its reach to 8 key cities across India, engaging thousands more students in their own campuses and communities.

Cities on the WongaWits map: Lucknow, Chennai, Raipur, Indore, Kolkata, Ranchi, Kochi, Ahmedabad.

The journey culminates on 19th December 2025, when the competition returns to Mumbai for the Grand Finale, where the nation’s brightest young minds will go head-to-head where winners will take home exciting prizes – a MacBook (1st place), an iPhone (2nd place) and an iPad (3rd place) along with the prestigious recognition.

The Journey Begins
Like Season 1, the nationwide movement kicks off at YES BANK House, Santacruz, where over 200+ teams (400+ students) will compete in the Mumbai opening leg.

With institutions such as:

  • Indian Institute of Technology Bombay (IIT Bombay)

  • S. P. Jain Institute of Management and Research (SPJIMR)

  • Welingkar Institute of Management Development and Research (WeSchool)

  • Jamnalal Bajaj Institute of Management Studies (JBIMS)

Alongside 50+ other prestigious colleges, the first round sets the pace for what promises to be an exciting journey across India’s leading academic hubs. Each city will add its own energy, making WongaWits Season 2 a true national celebration of financial knowledge.

The Quiz Format

The format combines rigor with excitement. Teams first face a written elimination round that tests fundamental concepts and awareness of financial trends. Successful teams advance to a high-energy buzzer round where speed, accuracy and presence of mind decide the winners. The mix ensures participants demonstrate not only textbook learning but also real-world application and teamwork-skills that mirror the challenges of modern investing.

To create a level playing field, all participants are provided with curated study materials via the dedicated WongaWits Learning Management System (LMS) an exclusive initiative by YES SECURITIES towards building financial literacy, the LMS website ensures that students from varied backgrounds can prepare on equal footing while also developing long-term awareness of financial markets.

More Than a Contest

What distinguishes WongaWits is that it is not just a competition but a youth-centric learning movement. YES SECURITIES has partnered with Smaaash – Game On as the official gaming partner for the season, blending the seriousness of finance with the spirit of play. By doing so, the platform makes financial literacy less intimidating and more relatable to students.

Why Youth, Why Now
Financial literacy is one of the most crucial life skills of the 21st century. Yet, a 2024 SEBI survey shows that only 27% of Indian adults meet global standards of financial literacy.

Financial choices today ripple far beyond wallets – they shape policy, politics, and progress. India’s youth are not waiting for a seat at the table, they are redesigning seating and the table itself. YES SECURITIES believes financial literacy is the foundation of long-term wealth creation. Through WongaWits, our mission is to make Finance approachable, relevant, and engaging for the generations that will define India’s economic future,” said Anshul Arzare, CEO & MD, YES SECURITIES.

Looking Ahead

As WongaWits Season 2 unfolds across 12 cities, it promises to inspire thousands of students to see investing not as a daunting subject but as a tool for empowerment. With the Grand Finale bringing the best of India’s talent back to Mumbai, YES SECURITIES is cementing its role as a catalyst for financial literacy, turning a quiz into a movement for financially fearless youth.

About YES SECURITIES

YES SECURITIES, a subsidiary of YES BANK, commenced operations in 2013 with a vision to empower generations to invest wisely, securely and seamlessly. Over a decade, it has transformed into financial services powerhouse, offering a wide array of customized solutions for Retail, HNI/UHNIs, and Institutional clients.

For more information, log on to yesinvest.in.

Movado Redefines the Art of Gifting This Diwali with the BOLD Fusion Automatic

This Diwali, Movado, the iconic Swiss watch brand with a 144-year legacy, introduces the BOLD Fusion Automatic as the ultimate expression of the Art of Gifting.

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This season, the Swiss luxury watchmaker celebrates 144 years of craftsmanship by turning Diwali gifting into an art form

Movado has long been celebrated for its unique balance of art and innovation. With the BOLD Fusion Automatic, the brand extends this heritage into a modern masterpiece. Its black exhibition dial with a radiant yellow gold-tone centerzone, Swiss Super-LumiNova accents, and an exhibition case back offer both architectural beauty and a view into the precision of Swiss watchmaking.

Part of the BOLD Collection, the Fusion Automatic embodies the spirit of Diwali-illumination, depth, and enduring connection. More than a timepiece, it is a gift of legacy and elegance, crafted to transcend generations.

Diwali is a celebration of light, new beginnings, and cherished moments,” said Margot Grinberg, President, Movado. “At Movado, we view gifting as an art form -a way to honor life’s milestones. The BOLD Fusion Automatic merges contemporary design with Swiss craftsmanship, making it the perfect gift for the season.”

Presented in Movado’s signature luxury packaging, the BOLD Fusion Automatic is designed to create unforgettable moments this festive season.

About Movado
Since 1881, Movado has always been in motion and always moving forward. Its commitment to modern design and innovation has made Movado one of the world’s premier watchmakers, with a proud 144-year heritage of Swiss craftsmanship, design and excellence. Expertly combining artistry, innovation and technology, Movado has earned over 100 patents and has timepieces on display in 20 museums worldwide.

The brand has been a long-time supporter of the performing arts and other worthy causes worldwide.

About Movado Group
Movado Group, Inc. designs, sources, and globally distributes and sells MOVADO, MVMT, OLIVIA BURTON, EBEL, CONCORD, CALVIN KLEIN, COACH, TOMMY HILFIGER, HUGO BOSS, and LACOSTE watches and, to a lesser extent jewelry and other accessories, and operates Movado Company Stores in the United States and Canada.

For more information, please visit to www.movado.in.

Ahead of the Festive Season, Flipkart Witnesses Multi-Fold Growth in Electronics; Tier-2+ Regions Emerge as Major Growth Drivers

All data mentioned are from June to August 2025 in comparison with March to May 2025

  • Regional electronics demand has risen close to 1.22X in North and 1.17X in South India

  • Computing device consumption grew 1.4X in metros; 1.3X among youth in the age range of 16-25 years

  • Gaming devices saw a 1.15X increase in purchases in metro, while adoption for Tablets increased by 1.2X among youth

  • Two-wheeler purchases saw strong traction with a 1.7X jump in scooters and a 1.2X rise in electric vehicles

Flipkart, India’s homegrown e-commerce marketplace, is playing a pivotal role in shaping a new era of consumer technology adoption. As the country gears up for a high-demand festive season, Flipkart’s latest insights (June to August as compared to March to May 2025) highlight how users across age groups and regions are embracing devices that are not only functional but also expressive and lifestyle-enabling. Flipkart’s initiative to democratize premium products along with its value segments has driven this change in adoption across regions.

From AI-enabled laptops and desktops to gaming consoles, digital cameras, smart wearables, smart home solutions, and even two-wheelers – Flipkart is witnessing strong, multi-fold growth across its diverse and technology-forward selection. This transformation reflects a powerful shift: Indian consumers are no longer just using technology; they are personalising it to learn, create, express identity, and adopt sustainable living solutions. With features like video assistance and Gen-AI-powered chatbots, Flipkart enables customers to make informed buying decisions that help improve the overall shopping experience.

Sujith Agashe, Vice President, Electronics at Flipkart, said, “India’s electronics market is no longer defined by just urban demand or access to devices. We are witnessing a dynamic shift across all tiers and consumer cohorts as we approach the festive season. From students in small towns to creators in Tier 1+ cities and families in major metros, demand for consumer electronics is clearly rising. This is driven by advances in tech and AI, and increasingly shaped by how people personalize their usage, preferences, and perceived value.”

He further added, “What’s clear is that the future of electronics is not just about access- it’s about aspiration, personalization, and performance. At Flipkart, we are partnering with brands to stay ahead of emerging trends – enabling access to advanced, sustainable, and lifestyle-enhancing technology for every Indian consumer.”

Reimagining Consumption: Rise of Computing and Creator Gear

India’s digital acceleration is reshaping how essential electronics are perceived and used. Compared to March-May, in June-August 2025, laptops and desktops have witnessed 1.4X growth in metro markets like Delhi NCR, Bangalore, Mumbai and others, with Tier 1 and Tier 2 cities close behind. The momentum is being driven by a growing base of digital-native users engaging in hybrid learning, freelance work, and creative projects. Among 16-25-year-olds alone, usage of computing devices rose by 1.3X, underscoring their role in shaping the future of digital adoption.

Meanwhile, digital cameras and storage devices are also gaining ground, especially in non-metro cities, reflecting a rise in content creation and a growing need for data storage at the local level.

Youth as Catalysts: Electronics That Enable Expression and Aspiration

For Gen Z and Gen Alpha, technology is deeply personal – a tool to learn, play, and express themselves. Gaming devices recorded a 1.15X increase during June to August 2025 vs March to May 2025, propelled partially by engaging discovery formats, which are allowing younger users to explore devices hands-on and understand how technology fits into their daily lives. This deeper engagement is directly influencing purchase decisions, with younger consumers and their families actively investing in devices that align with their interests and lifestyles.

Additionally, two-wheelers saw strong uptake among consumers between June to August 2025, as the demand for scooters rose by 1.7X and electric vehicles surged by 1.2X in comparison with March to May 2025.

Regional Momentum: Tech is Thriving Everywhere

Technology adoption in India is no longer confined to urban centres- it’s a nationwide movement. Again, between June to August 2025, in comparison with March to May 2025, North India has recorded a rise in demand for electronics at 1.22X followed by South India at 1.17X, reflecting strong digital appetite across these geographies.

While Tier 1 cities led computing category growth at 1.35X, Tier 2 and Tier 3 markets are fast emerging as growth engines for creator-focused tools like cameras and storage devices. This evolving landscape points to a dual-track growth model: metro markets are driving innovation and early adoption of premium technologies, even as Tier 2+ cities fuel value-driven demand for accessible, everyday tech.

As digital lifestyles continue to deepen and diversify, Flipkart is ramping up its efforts ahead of the festive season to empower consumers across India. With an expansive assortment, competitive prices, enhanced regional accessibility, and immersive consumer experience, Flipkart is enabling every user to engage, create, and thrive through technology.

About the Flipkart Group

The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip, and super.money.

Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in Indias digital commerce revolution. With a registered user base of more than 500 million, Flipkarts marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations focus on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians.

For more information, please write to media@flipkart.com.

Ali Kassab Leads Freedom IP Capital to the Forefront of Fintech, Blockchain, and AI Innovation

Freedom IP Capital, a leading investment and innovation firm in fintech, blockchain, and AI, today announced its continued growth and market leadership under the visionary guidance of its Chairman, Ali Kassab. With a leadership philosophy that combines innovation, resilience, and emotional intelligence, Kassab is driving the company toward becoming a global beacon for financial technology and digital transformation.

Ali Kassab, Chairman of Freedom IP Capital

Empathy and vulnerability are the foundation of trust. When people feel heard, they’re empowered to innovate,” said Kassab. “At Freedom IP Capital, we believe trust, empathy, and transparency are not optional-they are essential.”

Building a High-Impact Culture of Excellence

Inside Freedom IP Capital, the organizational culture is as progressive as the technology it champions. Employees are empowered, recognized, and provided with tools to thrive. The company invests heavily in:

  • Continuous upskilling and professional learning

  • Employee recognition programs

  • Access to world-class infrastructure and digital tools

We reward initiative and ensure every voice is valued. That’s how we build a team capable of delivering on our mission,” Kassab emphasized. Even in times of disagreement, Freedom IP Capital fosters constructive dialogue and shared purpose, turning conflict into opportunities for growth.

Client-Focused, Future-Ready

The company’s success is tied to its client-centric innovation. From fintech solutions to blockchain and digital payments, Freedom IP Capital prioritizes listening to its clients before building solutions.

Client feedback is our compass. The ability to adapt quickly is what delivers lasting impact,” Kassab noted. This relentless focus on value-driven service ensures that Freedom IP Capital continues to stay ahead in a rapidly changing global market.

Words of Wisdom for the Next Generation

Sharing advice for aspiring entrepreneurs navigating today’s opportunity-rich digital economy, Kassab said, “Stay committed to your vision. Be agile, not stubborn. Surround yourself with people who believe in your mission. Take risks-but make them informed. And above all, never stop learning.”

A Revolution in the Making

Ali Kassab is not just building a company-he is shaping a movement. Through visionary leadership, a fearless embrace of innovation, and an unwavering belief in human potential, Kassab is transforming Freedom IP Capital into a global leader at the intersection of fintech, blockchain, and AI.

This is more than evolution. It’s a revolution in the making-and we are proud to be leading it from the front,” Kassab concluded.

About Freedom IP Capital

Freedom IP Capital is a Cyprus-based investment and innovation company specializing in fintech, blockchain, and AI solutions. With a strong focus on client-centric innovation, cutting-edge technology, and a people-first culture, Freedom IP Capital is driving the digital revolution and empowering businesses to thrive in the new economy.

Agoda Reveals Asia’s Top Rural Escapes: Munnar Shines Among Highland Favorites

Digital travel platform Agoda has revealed its list of top rural destinations in Asia, and Kerala’s scenic hill station Munnar has secured a coveted spot in the top eight. With its sprawling tea plantations, mist-clad hills, and tranquil environment, Munnar is drawing travelers seeking immersive experiences in nature away from the bustle of India’s major cities.

Digital travel platform Agoda has revealed its list of top rural destinations in Asia, and Kerala’s scenic hill station Munnar has secured a coveted spot in the top eight

Rural destinations, particularly those nestled in mountains and hillsides, are gaining popularity among travelers seeking to immerse themselves in local culture and natural beauty. These charming highland locales offer a slower pace of life, allowing visitors to unwind and connect with the environment, away from the hustle and bustle of crowded urban hubs.

Agoda’s data, which ranks destinations across eight markets in Asia with a population under 50,000 based on accommodation searches made on Agoda between 15 February to 15 August 2025, revealed that Malaysia’s Cameron Highlands took the crown for the most popular rural destination in Asia, followed by Khao Yai (Thailand) and Puncak (Indonesia) in the top three. In addition, Fujikawaguchiko (Japan), Kenting (Taiwan), Sapa (Vietnam), Munnar (India) and Pyeongchang-gun (South Korea) rounded out the top eight rural destinations in Asia.

From the expansive tea plantations of Munnar in Kerala, India to the lush landscapes of Cameron Highlands in Malaysia, these secluded spots provide a distinct flavor and promise a refreshing escape from city life.

Cameron Highlands (Malaysia)
Nestled in the heart of Malaysia, Cameron Highlands is renowned for its cool climate and stunning tea plantations. Travelers can explore lush green landscapes, visit vibrant flower gardens, and enjoy fresh produce from local farms. The highlands offer a peaceful retreat with opportunities for hiking and exploring charming villages.

Khao Yai (Thailand)
Khao Yai is a nature lovers paradise, home to Thailands oldest national park. Visitors can embark on wildlife safaris, explore waterfalls, and enjoy panoramic views from scenic viewpoints. The regions rich biodiversity and outdoor activities make it a must-visit for adventure seekers.

Puncak (Indonesia)
Located in West Java, Puncak is famous for its breathtaking mountain views and tea plantations. Travelers can enjoy a refreshing escape from the city, with opportunities for hiking, paragliding, and exploring local markets. The cool climate and natural beauty make Puncak a popular weekend getaway.

Fujikawaguchiko (Japan)
Situated near Mount Fuji, Fujikawaguchiko offers stunning views of Japans iconic peak. Visitors can relax in hot springs, explore traditional Japanese gardens, and enjoy seasonal festivals. The towns proximity to Mount Fuji makes it an ideal base for exploring the regions natural wonders.

Kenting (Taiwan)
Kenting is a coastal gem known for its pristine beaches and vibrant marine life. Travelers can enjoy water sports, explore coral reefs, and relax on sandy shores. The regions national park offers hiking trails and scenic viewpoints, making it a perfect destination for nature enthusiasts.

Sapa (Vietnam)
Sapa is a mountainous destination famous for its terraced rice fields and local villages. Visitors can trek through stunning landscapes, experience the unique culture, and enjoy breathtaking views of the Hong Lin Son mountain range. Sapas unrivaled charm and cultural richness make it a must-visit destination.

Munnar (India)
Munnar is a hill station in Kerala known for its tea plantations and misty mountains. Travelers can explore lush green hills, visit tea museums, and enjoy wildlife sanctuaries. The regions cool climate and natural beauty offer a tranquil escape from the hustle and bustle of city life.

Pyeongchang-gun (South Korea)
Pyeongchang-gun is a winter wonderland, famous for hosting the 2018 Winter Olympics. Visitors can enjoy skiing, snowboarding, and other winter sports. The regions beautiful landscapes and cultural attractions make it a year-round destination for travelers seeking adventure and relaxation.

Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands, said, “Indian travelers are increasingly looking beyond big cities and turning to rural escapes that offer both natural beauty and cultural richness. Munnar, with its tea gardens, misty hills, and wildlife, emerged to be a favorite among those seeking a peaceful yet immersive getaway. At Agoda, we are making these journeys seamless with a wide range of stays, flights, and curated experiences that bring travelers closer to India’s most charming rural destinations.”

Agoda offers over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in the same booking. Discover the best deals on Agodas mobile app and start planning the next small-town adventure. Visit Agoda.com for more information.

About Agoda
Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of over 6 million hotels and holiday properties worldwide, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.

Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 7,000 staff in 27 markets, dedicated to leveraging best-in-class technology to make travel even easier.