Sony India introduces the ILCE-7V, the highly anticipated fifth generation in the popular Alpha 7 Full-frame mirrorless line-up powered by the newly developed partially stacked Exmor RS™ CMOS image sensor with approximately 33.0 effective MP (megapixels). The new image processing engine BIONZ XR2™⁽¹⁾ incorporates the AI processing unit functions of the latest α™ (Alpha^TM) series. Through these innovations, the ILCE-7V delivers a significant performance boost across every aspect of imaging, from Real-time Recognition⁽²⁾ AF(Auto-Focus) to Real-time Tracking⁽³⁾, speed, stable color accuracy, still capture, and video versatility.
 

ILCE-7V: Delivers Dramatic Evolution in AI Subject Recognition Capabilities and High-Speed Performance for Stills and Video
 

Additionally, Sony launches the FE 28-70mm F3.5-5.6 OSS II, a full-frame compatible, compact and lightweight standard zoom lens that supports the ILCE-7V’s high-speed continuous shooting.
 

“The newly launched ILCE-7V sets a new benchmark for an all-around Full-Frame camera. Built to offer a great imaging experience, it is a tool that push the boundaries of creativity and capture imagery beyond imagination. This is made for creators who wants advanced controls, next-gen innovation & lightning-fast speed,” said Mukesh Srivastava, Head of Digital Imaging Business, Sony India

AI-Powered Performance Boosts

The ILCE-7V integrates the AI processing unit into the BIONZ XR2 engine, delivering a substantial leap in autofocus speed, accuracy, and reliability. The ILCE-7V has up to 30% improvement⁽⁴⁾ in Real-time Recognition AF that instantly recognizes targeted subjects and continues to capture them with high precision. With 759 phase-detection points and up to 94% frame coverage, the camera ensures precise subject tracking across nearly the entire image area, even in challenging low-light conditions down to EV -4.0⁽⁵⁾. High-resolution RAW processing is now supported through Imaging Edge Desktop application⁽⁶⁾ for unapparelled post-production flexibility.

No compromise High-speed Continuous Shooting

The combination of a partially stacked Exmor RS™ CMOS image sensor with approximately 4.5 times faster⁽⁷⁾ readout speed increased and the BIONZ XR2™ processor results in high image quality with minimal distortion.

Additionally, high-precision tracking with up to 60 times AF/AE calculations per second and blackout-free continuous shooting up to 30 fps⁽⁸⁾ with our philosophy has always been centered around understanding creators and building products that enable them to bring their ideas to life with confidence. India is witnessing a remarkable rise of visual creators, and Sony India is proud to play a role in enabling this growth. With the ILCE-7V, we continue to strengthen our ecosystem, delivering reliable, intuitive, and world-class imaging solutions that empower creators across genres to craft their vision with clarity, purpose, and imagination. AF/AE tracking⁽⁹⁾ ensures no missed opportunities even with fast-moving subjects moving in complex patterns, such as in wildlife and sports photography. Even during 14-bit RAW shooting, it achieves high-speed continuous shooting at up to 30 fps with AF/AE tracking.

The Pre-Capture function⁽¹⁰⁾, which can record up to 1 second before the shutter is pressed, captures decisive moments even with subjects whose movements are difficult to predict, such as pets and sports.

Outstanding Still Image Performance

Engineered for maximum creative control, the ILCE-7V achieves up to 16 stops of dynamic range⁽¹¹⁾, ensuring remarkable tonal detail across highlights and shadows. Even in scenes with extreme contrast, it expresses natural and smooth gradations from dark to bright areas.

The newly introduced AI-driven Auto White Balance (AWB) leverages advanced scene analysis for consistent color rendering and uses light source estimation through deep learning technology. By automatically identifying the light source in the shooting environment with high precision and adjusting to appropriate color tones, it enables natural and stable color reproduction, resulting in more faithful colors and reducing post-production workload. 

Versatile Video Capabilities

Expanding creative possibilities for hybrid creators, the ILCE-7V introduces additional 4K recording modes, including 7K oversampled 4K 60p recording⁽¹²⁾ available in full-frame mode and 4K 120p⁽¹³⁾ recording in APS-C mode/Super 35mm delivers rich, detailed footage with exceptional flexibility in editing.  Full pixel readout without pixel binning enables highly detailed video recording to the finest details.

The image stabilization features Dynamic Active Mode⁽¹⁴⁾, enabling smooth and stable video expression even when handheld. Users can enjoy high-quality video recording in a wide range of scenes, from vlogs and creative productions to capturing family memories. 

The camera also features an Auto Framing function that automatically maintains optimal composition of subjects during recording through AI-powered subject recognition. This enables stable composition video recording in various scenes.

New in-camera noise reduction and improved internal mic functionality⁽¹⁵⁾ ensures high-quality audio recording by reducing steady background noises, minimizing interference, and maintaining natural sound.

Built for Reliability

The ILCE-7V features upgraded power management and enhanced stamina performance, enabling longer shooting sessions without interruption. A new Monitor Low Bright mode extends battery life⁽¹⁶⁾ even further, while improved thermal management supports extended⁽¹⁷⁾ 4K recording with uncompromised quality, approximately 630 shots when using viewfinder per CIPA standards.

FE 28-70mm F3.5-5.6 OSS II – The All-Around Lens

Compact, lightweight, and engineered for speed, the FE 28-70mm F3.5-5.6 OSS II lens is designed to fully leverage the continuous shooting⁽¹⁸⁾ capabilities of the ILCE-7V sensor. When combined with compatible cameras, this new lens offers up to 120 fps AF/AE tracking⁽¹⁹⁾, continuous shooting, seamless body-lens coordinated image stabilization, AF available even during zooming, and built-in breathing compensation support. From dynamic action shots to fast-paced events or high-quality video capture, this lens delivers smooth, dependable responsiveness and flexibility.

Social Responsibility

Aligned with Sony’s ambitious ‘Road to Zero’ initiative, this product supports the company’s vision for achieving a zero environmental footprint by 2050. The Sony Group’s manufacturing facilities for imaging products, including the ILCE-7V and FE 28-70MM F3.5-5.6 OSS II, operate at 100% renewable energy. The packaging uses Sony’s proprietary environmentally friendly Original Blended Material⁽²⁰⁾ instead of plastic⁽²¹⁾.

Pricing and Availability

The ILCE-7V Body is now available and the ILCE-7V M-kit will be available from February 2026 onwards. It will be available across Sony Center, select Croma and Reliance outlets, www.ShopatSC.com portal and Amazon.

About Sony Alpha Community
In an effort to build a robust Alpha community with a strong network of amateur and professional photographers on one platform, a special initiative has been undertaken by Sony India where users can now avail several benefits by simply registering their Alpha cameras, lenses and accessories on the Alpha Community. Some of the benefits of registration include an extended warranty of 3 years (2-year standard warranty + 1 Year extended warranty) and free exclusive workshops by Sony experts and Artisans. Customers can also avail attractive discounts on photo tours (50% discount on photo tours for their first trip and 25% discount for the consecutive trips) and a chance to participate in photography/videography contests to win exciting prizes like cameras, lens and professional camcorders and a lot more. The platform will be a one-stop destination to get all latest updates, firmware updates, free service camps, workshops and new launches for Sony Alpha. For more information, visit Alpha Community.
 

Explore the new Sony Alpha Community App. We invite you to download, experience, and share feedback on the app.
 

• Register your Sony products with ease

• Join expert-led Alpha Classroom sessions

• Stay informed about upcoming workshops near you
   

Download Now:

Android: shorturl.at/2xvWn

iOS: apple.co/43EydLs
 

Alpha Classroom
Alpha Classroom is a series of tutorials where experts will take you through the nuances of photography & Videography, advise you on the right gear and help you explore your creative potential to reach its fullest expression. Come, learn with us and together, we will conquer the world of your dreams. alphacommunity.in/alpha-classroom/courses

Ask an Expert
Ask an Expert is a one-stop platform to get all your questions related to cameras, lenses, gear and more answered by a Sony Alpha Expert. It’s easy, convenient and absolutely free! Yup! You heard it right. Choose your slot and book an appointment with an expert today! alphacommunity.in/ask-an-expert/.

About Sony India Pvt. Ltd.
Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.
 

Cricket in India is more than a sport. It functions as a behavioural system that influences how people think, decide, coordinate and spend. The Great Indian Cricket Fan on Truecaller, a new study by Truecaller in partnership with VTION, reveals that key cricket moments consistently translate into real-world actions on mobile phones, shaping communication patterns and consumer behaviour in real time.
 

The Great Indian Cricket Fan on Truecaller Study
 

The study underscores that cricket represents a high-intent moment, rather than a passive viewing occasion. Nearly one in two cricket viewers is active on Truecaller during matches, according to the study, offering brands access to audiences precisely when coordination and decision-making peak. The study observes an approximately 21 percent uplift in active usage on Truecaller versus pre-cricket baselines, driven by increased calling and utility-led behaviour rather than passive browsing.

“Cricket delivers unmatched scale for brands, but scale alone is no longer sufficient. What truly drives impact is access to moments when people are ready to act. Truecaller enables brands to show up within trusted, decision-led environments during cricket, transforming heightened attention into meaningful, measurable outcomes,” said Hemant Arora, VP of Global Ad Business at Truecaller.
 

Cricket has evolved into a dual-screen experience: television fuels emotion, while the mobile phone is where action unfolds. The study reveals that 76 percent of viewers use their phone while watching cricket, spanning activities like messaging, score checks, food ordering and payments, with clear usage uplift across multiple high-value categories, signalling heightened intent and transaction readiness.
 

“Cricket does not end on the TV screen. It continues on the phone. Because the phone is always in hand during live matches, decisions shift there. Our study shows that in these high-emotion moments, people move toward trusted utility environments to act. Calling apps and payment platforms emerge among the most trusted environments, and Truecaller is one of them,” said Archana Roche, Global Head of Measurement & Analytics, Truecaller.
 

The study positions Truecaller as a key decision environment during cricket, where attention, trust and action converge. These insights underpin Truecaller’s cricket season offerings, which are seeing strong adoption from brands across key categories.
 

The Great Indian Cricket Fan on Truecaller Study
 

“Cricket is a high-attention environment, which makes recall-based measurement unreliable. Passive mobile-behaviour measurement allows us to observe what people actually do on their phones during live matches, rather than what they claim to do,” said Manoj Dawane, Founder & CEO, VTION.AI.
 

Link to the report: ads-media.truecaller.com/f400c107-c1e5-42ca-a3a4-e4fc216897fc

Methodology
The study combines passive mobile behaviour signals from approximately 12,300 cricket viewers from VTION panel who are Truecaller users and a primary survey on VTION panel of 828 respondents analysed in partnership with VTION, a digital intelligence platform specialising in passive mobile-behaviour measurement. Primary survey fieldwork was conducted among cricket viewers in Dec 2025. Passive mobile behaviour was observed continuously across the March-May 2025 cricket window and benchmarked against a pre-cricket baseline.

About Truecaller
Truecaller is a leading global platform for verifying contacts and blocking unwanted communication, serving over 310 million monthly active users in India and over 450 million users globally. Headquartered in Stockholm, Truecaller has been publicly listed on Nasdaq Stockholm since October 2021. Advertising is the primary revenue stream for Truecaller, with Truecaller Ads serving billions of impressions daily to brands worldwide.

For more information, visit www.advertisers.truecaller.com.
 

About VTION
VTION is a digital intelligence platform that provides passive mobile-behaviour measurement and insight on India’s smartphone users, helping marketers understand real audience actions.

More information is available at www.vtion.ai.
 

Additional findings from The Great Indian Cricket Fan on Truecaller study will be shared across industry forums in the coming month.

In a grand global celebration of art, multiculturism and timeless traditions, Chandigarh University in association with Indian Council for Cultural Relations (ICCR), Ministry of External Affairs organized India International Dance and Music Festival 2026 – One World, Many Cultures where more than 350 international artists from as many as 33 countries delivered mesmerizing artistic performances on the opening day of the two-day festival on Monday.

Artists from Kazakhstan performing their traditional folk dance ‘Gakku’ during International Dance and Music Festival 2026 at Chandigarh University Gharuan

Chandigarh University has been holding this event in association with ICCR that promotes India’s global cultural engagement through exchanges, festivals, scholarships for foreign students, showcasing Indian arts while welcoming international cultural delegations.

Speaking on the occasion, Satnam Singh Sandhu, Member of Parliament (Rajya Sabha) and Chancellor Chandigarh University said, “Chandigarh University has always believed that there is no stronger medium than art to bring nations together, elevate India’s global image and project the nation as a rising world power as art is a universal language understood by all. Art and culture play a pivotal role in connecting India with the world, nurturing a conducive atmosphere for meaningful relationships and strengthen bonds of friendship with nations across the globe. Owing to the visionary efforts of Prime Minister Narendra Modi, India has today emerged as a global hub for foreign tourists. Since 2014, the country has witnessed a remarkable surge in tourist arrivals whether it is cultural or heritage, medical or spiritual in recent years. Not only this international students also now view India as an excellent destination for quality education. This is evident from the fact that at present over 3000 foreign students from 65 countries are pursuing their studies at Chandigarh University.”

“The international festival at CU underlines the university’s commitment to promoting global cultural exchange, preserving traditions and strengthening cultural diplomacy. The spectacular confluence of world cultures highlighted the richness of global heritage, reinforcing multicultural harmony and the spirit of unity beyond borders through the universal language of art,” added MP Sandhu.

Dressed in their colourful traditional attires, the troupes of artists showcased the beauty of indigenous music and dance cultures of their respective countries. All the cultural troupes from different nations took part in the procession on the CU campus – celebrating the diverse cultures and unity of diversity.

The troupes of artists who delivered spectacular performances during the festival were from Kazakhstan & LGMF group (74 members), Kyrgyzstan (15 members), Malaysia (17 members), Maldives (11 members), Lithuania (8 members), Uzbekistan (9 members) and Burkina Faso (9 members).

Apart from that artists from Nepal, Bhutan, Bangladesh, Sudan, Tanzania, Ivory Coast, Liberia, Lesotho, Myanmar, Yemen, Sri Lanka, Angola, Malawi, Cameroon, Syria, Zimbabwe, South Sudan, Congo, Thailand, Uganda, Mali, Namibia, Kenya, Somalia, Ghana and Madagascar also enthralled one and all with the mesmerizing performances.

In the first performance of the day, the 80-member Lakshminarayana Global Music Festival group, presented by Dr L Subramaniam and Kavita Krishnamurty Subramaniam, took the stage featuring the Astana Philharmonic Symphony Orchestra, the Chamber Choir of the Aktobe Regional Philharmonic and the Dance Ensemble ‘Gakku’ from Kazakhstan. The Gakku group, known for their fast-paced performances and traditional ballet style, showcased the history of Kazakhstan, the bravery of its horsemen and the vast open landscapes through their dance.

The audience was enthralled by the 15-member Folklore Ensemble ‘Aalam’ and Dance Group ‘Ademi’ from the Osh Regional Philharmonic, Kyrgyz Republic. The word Aalam translates to world or universe in Kyrgyz, symbolizing the ensemble’s mission to represent the rich heritage and traditions of Kyrgyzstan on a global stage. Through their energetic and traditional dance forms, the performers brought to life Kyrgyz folk tales, celebrated the courage of horsemen, and showcased the vibrant cultural tapestry of the country’s nomadic heritage. Their performance was a vivid portrayal of Kyrgyz culture, connecting audiences to the rhythms, stories and spirit of Central Asia.

Adding to the international spectacle was a 17-member troupe Sutra Foundation from Malaysia that presented their piece titled ‘Radhe-Radhe: The Sweet Surrender’. This performance drew inspiration from Indian devotional traditions, celebrating the timeless love and devotion associated with Lord Krishna and Radha. The name itself conveys surrender, devotion and harmony, reflecting the ensemble’s mission to connect cultures through music and dance. With graceful choreography and emotive expressions, the team highlighted the universality of Indian art forms, while building a bridge between Malaysian and Indian cultural narratives. The artists from other nations also delivered mesmerizing performances of music and dance from their respective countries.

About Chandigarh University

Chandigarh University is a NAAC A+ Grade University and QS World Ranked University. This autonomous educational institution is approved by UGC and is located near Chandigarh in the state of Punjab. It is the youngest university in India and the only private university in Punjab to be honoured with A+ Grade by NAAC (National Assessment and Accreditation Council). CU offers more than 109 UG and PG programs in the field of engineering, management, pharmacy, law, architecture, journalism, animation, hotel management, commerce, and others. It has been awarded as The University with Best Placements by WCRC.

Website address: www.cuchd.in.

Bisleri International Pvt. Ltd., in collaboration with the National Book Trust (NBT), Ministry of Education, Government of India, has launched a comic book titled “Chhota Bheem and Vidya’s – Big Green Mission”, aimed at fostering environmental responsibility and waste management awareness among children. The book launch at the New Delhi World Book Fair 2026 was graced by Prof. Milind Sudhakar Marathe, Chairman, National Book Trust; Mr. Yuvraj Malik, Director, National Book Trust; Mr. K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd., and Mr. Kumar Vikram, Chief Editor & Joint Director, National Book Trust.

Bisleri & NBT Launched a Comic on Waste Management at the New Delhi World Book Fair 2026

To ensure accessibility, inclusion, and relevance across India’s diverse linguistic landscape, the comic book will be translated in 48 languages, including 22 listed languages under Schedule VIII of the Indian Constitution. Through engaging storytelling and relatable characters, the book introduces young readers to key concepts such as waste segregation, recycling, and sustainable consumption, encouraging them to adopt responsible waste practices from an early age. Green Gold Animation Pvt. Ltd., the creators of the iconic Chhota Bheem universe, extended creative support in script development and visual design to ensure engagement, visual appeal, and suitability for young audiences.

Bisleri & NBT Launched a Comic on Waste Management at the New Delhi World Book Fair 2026

Speaking at the launch, Mr. K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd. said, “The collaboration underscores the shared commitment of Bisleri International and NBT towards promoting environmental awareness and responsible behaviour through educational content. Designed to be both informative and engaging, the comic seeks to encourage children and young adults to incorporate sustainable waste management practices into their everyday lives.”

Mr. Yuvraj Malik, Director, National Book Trust, India expressed, “This book will inspire children to adopt eco-friendly habits in their daily lives and actively contribute towards building a sustainable future. Our continued collaboration with Bisleri International allows us to not only address waste management but also show how partnerships with responsible organizations can help shape positive values among children and youth.”

Bisleri International Pvt. Ltd., through its continued focus on sustainability and environmental stewardship, has played a key role in shaping the publication’s concept and themes. The partnership brings together socially relevant messaging and age-appropriate learning, making environmental education accessible and impactful for young readers. The narratives, supported by vibrant illustrations and familiar characters, highlight how small individual actions can collectively contribute to a cleaner and healthier environment. The stories emphasise that environmental stewardship begins early and is fostered when children are equipped with knowledge and positive examples.

Recently, Bisleri International collaborated with the NBT to set a Guinness World Record for environmental pledges, in association with the Pune Book Festival. In 2025, the two organisations also signed a MoU with the Centre for Environment Education (CEE) to launch an educational book on plastic waste management for schools in 48 languages. Based on their firm, long-standing association, Bisleri International and National Book Trust continue to work together on initiatives that leverage education and storytelling to engage India’s youth on critical sustainability issues, reinforcing their shared vision of nurturing environmentally conscious future generations.

About Bisleri International Pvt. Ltd

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.