Embassy Developments Ltd. (NSE: EMBDL / BSE: 532832) announced the exceptional response to Embassy Greenshore, its newly launched premium residential project within Embassy Springs, North Bengaluru’s biggest and best-planned city.

Embassy Greenshore

Spanning ~14 acres and encompassing 1.55 million sq. ft. of saleable area, the development comprises 878 spacious 2, 3, and 4 BHK apartments spread across two phases. Crafted for upper-mid-segment buyers seeking an elevated living experience, Embassy Greenshore introduces a distinct product typology with larger-than-usual configurations rarely available at its price point in the North Bengaluru micromarket. The launch of Phase 1 comprised of 700 units spread over 1.34 million sq. ft. of saleable area. The project witnessed a strong market response, achieving bookings worth ~Rs. 860 crore within five days of the launch.

A key differentiator is the project’s meticulous master planning – ensuring a high degree of privacy with no homes looking into one another and offering residents access to their own ~3-acre central park with dedicated leisure zones and access to multiple amenities spread across the podium. These features, combined with premium finishing standards, position Embassy Greenshore as North Bengaluru’s most compelling “affordable luxury” development – offering an aspirational lifestyle within reach.

Located in proximity to Kempegowda International Airport and key employment hubs, the project benefits from Embassy Springs’ integrated ecosystem of green landscapes, social infrastructure such as Embassy Academy – a CBSE-affiliated school, and connectivity, reinforcing its appeal as a preferred residential destination.

Speaking on the milestone, Reeza Sebastian Karimpanal, Chief Revenue Officer – Residential, Embassy Developments Ltd., said, “The overwhelming response to Embassy Greenshore reflects a growing desire among homebuyers for homes that offer more – more space, more privacy, more refinement. We have intentionally designed larger formats with expansive living spaces, tucked-away walk-in wardrobes, and marble finishes to deliver a sense of everyday luxury rarely seen at this price point. With a thoughtfully crafted masterplan that ensures no homes overlook each other, Embassy Greenshore offers a level of comfort and exclusivity that is genuinely new for this micromarket. Phase 2 of the project, consisting of a premium tower, will be launched by January 2026.”

This achievement follows the recent sell-out of Embassy Paradiso within the same township and is another step in EDL’s focused growth journey, reinforcing its leadership in North Bengaluru’s residential market and signalling a strong start to its next phase of launches.

About Embassy Developments Limited 

Embassy Developments Limited (formerly known as Equinox India Developments Limited and earlier as Indiabulls Real Estate Limited) (“the Company”) is one of India’s leading real estate developers, specializing in the construction and development of residential, commercial, and Special Economic Zone (SEZ) projects across Indian cities. With a strategic focus on Bengaluru, the Mumbai Metropolitan Region (MMR), and the National Capital Region (NCR), the company also has a presence in Chennai, Jodhpur, Vadodara, Vizag, and Indore. EDL boasts a diversified residential portfolio, offering a well-balanced mix of high-value and high-volume developments across mid-income, premium, and luxury segments. Its portfolio of ready, ongoing, and future residential developments includes branded residences, uber-luxury apartments and villas, exclusive town homes, condominiums, integrated townships, senior living communities, and contemporary homes. Committed to building a resilient ecosystem, the Company actively fosters social, economic, and environmental progress in the communities it serves. The Company is listed on BSE Limited (BSE) and the National Stock Exchange of India Limited (NSE) and holds a long-term debt rating of IVR A- Stable from Infomerics.

Disclaimer

This press release is for informational purpose only and does not constitute a prospectus, offering memorandum or an offer, or a solicitation of any offer, to purchase or sell any securities of Embassy Developments Limited (“Company”) or its existing or future subsidiaries (collectively, the “Group”) in any jurisdiction. ​Any offer or solicitation will be made only by means of definitive offering documents and in accordance with the terms of applicable securities and other laws. This press release should not be considered as a recommendation or advice to any person or investor to invest or subscribe for or purchase any securities of the Group or its existing or future subsidiaries (collectively, the “Group”) and should not be used as a basis for any investment decision. Recipients of this press release should conduct their own independent investigation and diligence, and/or consult their legal, tax, financial or other professional advisors as they deem fit. This press release contains certain forward‐looking statements based on current expectations, projections and assumptions and are subject to risks and uncertainties that could cause actual results, performances or events to differ materially from the results contemplated by the relevant forward-looking statement. These risks and uncertainties include the effect of economic and political conditions in India and outside India, volatility in interest rates and in securities markets, new regulations and government policies, the general state of the Indian economy, any delay in merger and the management’s ability to implement the company’s strategy that might impact the Group ‘s general business plans, its future financial condition and growth prospects. ​The information contained in this press release is only current as on the date hereof and is not indicative of future results. The Group is under no obligation to update these forward‐looking statements or to inform the recipient of any changes or developments arising after the date of this press release. Moreover, both express or implied press release or warranty is made as to, and no reliance should be placed on, the accuracy, fairness or completeness of the information presented or contained in this press release. Neither the Group nor any of its directors, officer, employees, advisers or representatives accept any liability whatsoever for any loss howsoever arising from any information presented or contained in this press release. Furthermore, no person is authorized to give any information or make any press release which is not contained in, or is inconsistent with, this press release. Any such extraneous or inconsistent information or press release, if given or made, should not be relied upon as having been authorized by or on behalf of the Group.​

Rodic Consultants, a leading engineering and digital infrastructure consulting company, announced the official launch of Rodic AI, its pioneering technology subsidiary dedicated to Artificial Intelligence, advanced data analytics, and digital transformation.
 

Rodic Consultants launches Rodic AI
 

Headquartered at the Cambridge Innovation Center (CIC) in Boston, a global nexus widely recognized as the most innovative square mile in Cambridge and affiliated with MIT and Harvard, Rodic AI is strategically positioned to accelerate AI-driven innovation with a vision to create sustainable solutions that uplift lives globally.
 

Mr. Raj Kumar, Chairman & Managing Director, Rodic Consultants said, “Opening Rodic AI at the Cambridge Innovation Center, MIT, is a proud and defining step for the Rodic Group. It places us at the heart of global innovation, where we can work with the best minds in AI and bring that knowledge to design smarter, future-ready solutions for the world.”
 

Rodic AI’s work spans the full spectrum of artificial intelligence applications from Generative AI for predictive modelling to the transformative potential of quantum-inspired AI. The subsidiary’s strategic priorities include:

• Global Expansion with Boston serving as the launchpad to forge partnerships across geographies and sectors while leveraging Rodic Group’s proven delivery capabilities

• Innovation & Scale tapping directly into Boston’s world-class innovation ecosystem to rapidly translate breakthrough AI research into market-ready solutions

• Data-driven Transformation converting data into competitive advantage through sophisticated AI frameworks that embed intelligence into workflows and strategic decision-making.
   

To commemorate the launch, Rodic organised an exclusive event at its New Delhi office on 5th December, featuring fireside conversations with senior leadership and a prominent AI industry expert. The event included a presentation of Rodic AI’s vision and strategic roadmap by Mr. Raj Kumar, CMD, Rodic Consultants, followed by a fireside chat with Rodic’s leadership exploring how AI will integrate with the company’s existing service portfolio and drive future growth.
 

The day concluded with a thought leadership session with an external AI expert Abhishek Bhat, an Entrepreneur, Technologist, and Public Policy Advisor. The session provided valuable insights into the rapidly evolving AI landscape, with discussions on why AI has become critical for business competitiveness and how all sectors must view it as an essential strategic tool.

About Rodic AI
Rodic AI is the pioneering technology subsidiary of Rodic Group, dedicated exclusively to Artificial Intelligence, advanced data analytics, and digital transformation. Headquartered at the Cambridge Innovation Centre in Boston, Rodic AI combines Boston-built innovation with India- focused execution to deliver AI solutions that create sustainable impact. The company’s vision is to create a sustainable future where technology uplifts every life.

RU BA RU, an award-winning 29-minute short film exploring sisterhood, caste and female agency in rural Rajasthan, was screened yesterday at the India Habitat Centre. The exclusive showcase drew members of the press, film enthusiasts, cultural voices and representatives from women-focused organisations. 

Award-winning short film ‘RU BA RU’

Hosted by Anita and CP Gurnani and the entire team of RU BA RU, the screening follows the film’s growing international momentum. The filmmakers’ debut venture has shown remarkable promise, earning multiple Best Short Film awards across prominent Indian and global festivals. Among its major recognitions, the film received an enthusiastic response at the Indian Documentary and Short Film Festival of Kerala, the 56th International Film Festival of India (Indian Panorama – Non-Feature), Kolkata International Film Festival, and the International Film Festival of Shimla.

Featuring Indira Tiwari, Richa Meena and Lokesh Mittal, RU BA RU is led by an all-women producing team, Anvita Gupta, Anita Gurnani and Priyanka Chopra. Directed by Kapil Tanwar who co-wrote the film with Farauq Malik, its story traces a deeply emotional journey of two sisters—one a rudaali (professional mourner) and the other a nachaniya (folk dancer), as their intertwined lives confront questions of caste, class, desire, and the burdens placed on women. With its evocative use of folk music, dance traditions, and raw emotional storytelling, the film has been widely praised for bringing an underrepresented Rajasthani cultural world to the global cinematic landscape.

The post-screening interaction featured the film’s director, producers and leading cast members, who engaged with eminent personalities, attending journalists and spoke about the film’s journey, creative choices and the larger social themes it confronts.

Anita Gurnani, Co-Producer, RU BA RU said, “Watching RU BA RU spark such heartfelt conversations in this intimate Delhi screening has been incredibly meaningful. This film was always meant to hold space for women whose realities are rarely shown with honesty and seeing the audience engage with that truth validates everything we hoped to achieve. Each screening reinforces that stories rooted in lived experience resonate deeply, no matter where they’re told.”

Sharing his thoughts, Kapil Tanwar, Director said, “To share RU BA RU with a Delhi audience today felt like bringing the story home in a new way. This film began with a quiet question about dignity and survival, and every screening shows me how universal those questions truly are. Listening to the reflections in the room reminded me why I made this film, to honour the emotional world of women we often look at but rarely see. I’m grateful for the conversations it continues to ignite.”

“Each time RU BA RU meets a new audience, it reveals another layer of what women endure and overcome. Today’s screening reaffirmed my belief that stories shaped by authenticity and cultural memory hold immense power. Seeing the film resonate so deeply in Delhi strengthens our commitment to bringing such voices to the forefront, one honest story at a time,” added Anvita Gupta, Producer, Ru Ba Ru. 

As the film continues its festival journey through 2025, RU BA RU stands poised as a powerful voice within independent Indian cinema, offering a deeply local story with universal emotional reach, while amplifying stories of communities whose realities often remain invisible. 

About the Film
RU BA RU is a powerful short film that brings women’s stories to the forefront through the journey of two sisters, one a rudaali (professional mourner), the other a dancer, fighting against caste, class and gender barriers. Set in Rajasthan and marking the directorial debut of Kapil Tanwar, the film blends rich cultural roots with emotional depth, telling a story that is both specific in its setting and deeply relatable across contexts. RU BA RU has been recognised through multiple awards, including Best Short Film at the ImagineIndia Film Festival Madrid 2025, Best Cinematography (Short) at the Atlanta Indian Film Festival, Best Cinematography, Best Sound Design, and Second Best Short Film at the Ayodhya International Film Festival, as well as Best Director at Goa Short Film Festival 2025. The film was additionally selected among the Top 21 Shorts at the Dadasaheb Phalke International Film Festival (DPIFF) and was “In Competition” at the Indian Film Festival Stuttgart 2025, Europe’s biggest Indian film showcase.

Following the successful private screening, the team announced their plans to develop a full-length cinematic version of the film. While the short explores themes of power and empowerment, the expanded feature will deepen this narrative with child education at its heart. The makers emphasized that the story is not limited to rural India—its themes resonate equally across middle-class families and communities where education for girls is still not given the attention it deserves. They are now seeking support from government agencies, media organizations, NGOs, and socially committed companies to bring this vision to life. The upcoming film aims to spark meaningful conversations on women’s empowerment and the transformative role of child education, creating an emotional and lasting impact across diverse sections of society.

Hon’ble Union Minister Nitin Gadkari extended his warm good wishes for the launch of cultural leader, artist, filmmaker, and author Dr. Beena Unnikrishnan’s landmark project Ekaa – The One. Unveiled on December 4th, 2025, at Siri Fort Auditorium II, South Delhi, the art-and-spirituality initiative delves into the divine feminine through a powerful collection of 64 paintings inspired by the sacred 64 Yoginis.

Team of Ekaa the One project

The event marked the launch of Ekaa – The One: The 64 Yoginis Trail, an 81-day travelling exhibition spanning 16 states and the preview of Y64 – whispers of Unseen directed by Jain Joseph, it’s about Dr. Beena’s decade-long spiritual and artistic journey across India’s ancient Yogini temples. Through original paintings, research, and field insights, the initiative brought a powerful feminine spiritual tradition to contemporary audiences in a renewed and compelling form. Art Curator Shahazada Khuram is playing a role on the team of Ekaa the One project to connect this to the artist community.

Dr. Beena Unnikrishnan 

The warm message shared by Hon’ble Union Minister Nitin Gadkari lent significant weight to the event, signalling strong recognition for the years of artistic and cultural research behind the project. His message underscored the relevance of the initiative and affirmed the value of the collective artistic effort.

Introducing his remarks, Nitin Gadkari said, “I am grateful to Dr. Beena Unnikrishnan and Dr. Bibek Debroy for their meaningful efforts. Through her paintings, Dr. Beena has beautifully revived the ancient 64 Yogini tradition and brought its spiritual depth into public view. Our history, culture, and heritage are India’s great strengths, and as we progress in science and technology, our living traditions remain equally important.”

He further added, “Dr. Beena’s decade of dedicated research and her commitment to art, heritage, and community deserve sincere appreciation. I also fondly recall my association with Late Dr. Debroy and Smt. Suparna Banerjee Debroy, whose understanding of history and tradition has greatly enriched this initiative. Their combined contribution offers a thoughtful and inspiring perspective to this revival. I wholeheartedly appreciate their work.”

The evening also featured a screening of Y64: Whispers of the Unseen, a documentary by filmmaker and founder of NEO Film School, Dr. Jain Joseph. The documentary chronicles Dr. Unnikrishnan’s travels to dispersed Yogini shrines and the creative process behind each artwork.

The event also honoured scholar Dr. Bibek Debroy, an early patron and supporter of Ekaa – The One, whose encouragement provided crucial platforms that helped bring the project to national attention. His wife, Ms. Suparna Banerjee Debroy, continued to extend her support to the initiative and its cultural mission.

“This launch marks the beginning of a journey to bring the Yoginis back into public consciousness,” said Dr. Unnikrishnan. “The Yoginis revealed themselves to me over more than a decade not through texts or temples alone, but through listening, waiting, and surrendering to what wanted to emerge. Each painting became a sacred encounter, and now I invite others to experience these timeless feminine energies in their own way.”

Dr. Beena’s work revives an often-overlooked spiritual tradition, bringing forward principles of coexistence, intuitive wisdom, cyclical time, and transformative leadership: concepts embedded in Yogini philosophy and profoundly relevant today.

About Dr. Beena Unnikrishnan
Dr. Beena Unnikrishnan is a cultural leader, artist, filmmaker, and author with over three decades dedicated to India’s artistic and spiritual heritage. As Founder & Director of the Kankali Trust, she champions artisan-led livelihoods and authentic brand-building for artists. She serves as G100 Global Chair for Arts Leadership & Films and is Founder and Editor-in-Chief of The Atelier magazine. Her major works include The Chausath Yogini’s painting series, and the book and documentary Y64: Whispers of the Unseen, documenting her decade-long exploration of India’s Yogini temples and feminine energy traditions.

Let’s be real, being a bridesmaid is basically a full-time job. They’re the hype woman, the crisis manager, the tissue holder, and somewhere between managing the bride’s meltdown over napkin colours and wrangling drunk uncles off the dance floor, they’re expected to look absolutely gorgeous.
 

Soch, showcasing some of its collections for this wedding season
 

The good news? This wedding season, there are brands that actually get it. Your bridesmaids can look coordinated, feel comfortable, and genuinely love what they’re wearing. Here are 7 brands making bridesmaid dressing easier (and way more fun).
 

1. Soch – The “Actually, I Can Wear This Again” Miracle

Here’s the thing about Soch: they’ve cracked the code on making your bridesmaids look coordinated without making them look like clones.
 

Imagine this: Your entire squad shows up in the same colour palette, but one friend is rocking a flowy anarkali, another’s serving looks in a sharara set, and your sister’s killing it in a saree. Different vibes, same aesthetic, total harmony. That’s the Soch magic.
 

Their collections are designed for the modern woman who wants to serve tradition but would also like to move her arms without the restraint of itchy fabric and tight stitches. Soch’s fits are comfortable and contemporary enough that your friends won’t banish these outfits to the back of their closets post-wedding.
 

Pro tip: Use Soch for your mehendi or sangeet functions where your squad needs to move, dance, and not worry about wardrobe malfunctions. Your photographer will thank you when everyone’s comfortable enough to nail those candid shots.
 

2. Suta – For the Bride Who Has a Pinterest Board Called “Sustainable Queens”

You care about the planet. You also care about your bridesmaids looking fire. Suta gets it. Their handloom sarees are so beautiful that your environmentally conscious heart and your aesthetically obsessed brain will both be delighted.
 

Plus, there’s something poetic about each bridesmaid wearing a unique handwoven piece. It’s like saying, “You’re all special to me, but also please coordinate for the photos.”
 

3. Koskii – When Subtle Isn’t in Your Vocabulary

If maximalism is your theme, and you want your bridesmaids to look like they stepped out of a royal durbar? Koskii is your brand.
 

Warning: These outfits are HEAVY. We’re talking serious embroidery, zari work that could double as a workout, and enough bling to be seen from space. But if you’re going for that full Bollywood wedding fantasy, this is it.
 

4. Kalki – The Fashion Risk-Takers’ Paradise

Got a squad that lives for making a statement? Kalki is where traditional ethnic wear meets “Is that even allowed?” energy, with cape blouses, asymmetrical hemlines, and drapes that bring the perfect synergy in Indo-Western.
 

This is the brand for bridesmaids who want to look like they could walk straight from your wedding into an afterparty.
 

5. Jaypore – Cottagecore Meets Indian Wedding

Planning a destination wedding in Jaipur? An intimate ceremony in Kerala? Jaypore brings that artsy, “we’re all about the vibes” aesthetic. Hand-block prints, natural fabrics, and that effortlessly cool look that says “I woke up like this”.
 

Perfect for bridesmaids who’d love to be comfortable and chic. Also ideal for outdoor functions where heavy lehengas would be a crime against humanity.
 

6. Neeru’s – When Your Mom Has Opinions

Let’s face it: sometimes you need to make the aunties happy. Neeru’s is that reliable, classic choice that nobody can criticise. Traditional without being boring, elegant without being stuffy.
 

Great for when your bridesmaids include people of different ages and style preferences. Your cool younger sister and your traditional aunt can both find something they’ll love.
 

7. W for Woman – Because Weddings Are Expensive Enough

Real talk: Being a bridesmaid is financially brutal. Between the bachelorette, the gifts, and the travel, your friends are basically funding your happily ever after. W for Woman lets you give them a break.
 

Trendy, affordable, and extensive enough that your entire squad can find coordinated pieces without taking out a loan. Your bridesmaids will love you for this. Their bank accounts will really love you for this.

The bottom line is: your bridesmaids are the ones who held your hand through heartbreaks, celebrated your wins, and are now helping you navigate the beautiful chaos of wedding planning. They deserve to look and feel amazing.

ParadigmIT and Pathsetter AI, pioneers in AI-driven digital transformation and sovereign AI infrastructure, announced the appointment of Som Prakash Satsangi as a Non-Executive Board Member and Strategic Advisor. This appointment marks a significant milestone in the company’s mission to build secure, scalable, high-impact, world-class AI platforms that transform industries, public sector institutions and capital projects to enable national-scale impact.

Som Prakash Satsangi  

A veteran of India’s technology ecosystem, Som brings over four decades of experience in Enterprise technology, Digital transformation, and Strategic leadership. Most recently, he served as Senior Vice President & Managing Director at Hewlett Packard Enterprise (HPE) India, where he led one of India’s largest technology organizations – driving growth, scaling operations, forging high-impact strategic partnerships, and delivering award-winning performance.

An influential voice in shaping India’s technology landscape, Som Satsangi has served as the Chairman of the American Chamber of Commerce (AMCHAM) India, and contributed actively to major industry and policy platforms including NASSCOM, CII, USISPF, and the World Economic Forum’s South Asia Working Group. He continues to champion India’s digital transformation agenda, advocating for innovation-led growth and global competitiveness.

In his role with ParadigmIT and Pathsetter AI, Som will provide strategic guidance across key areas including:

• Public sector and mission-critical market expansion

• AI enablement of national infrastructure and capital projects 

• Enterprise AI transformation and go-to-market strategy

• Organizational scaling, leadership development, and governance

• Long-term growth and value creation initiatives 

Speaking on the appointment, Sridhar Gadhi, Founder & Chairman, said, “Som’s deep understanding of enterprise transformation and national digital priorities will significantly accelerate our journey. His strategic insight will help us take our flagship AI platforms to the right users and deliver meaningful impact across industries. His belief in India as a global innovation powerhouse aligns with our mission, and his expertise will be pivotal as Pathsetter AI advances the Alfred platform to drive greater efficiency in capital projects.”

Commenting on his appointment, Som Satsangi said, “ParadigmIT and Pathsetter AI are redefining the frontiers of digital transformation combining deep technology, mission-critical use cases with national impact. I look forward to supporting their vision of building India-led innovations with global relevance and long-term value.”

This strategic appointment further strengthens ParadigmIT and Pathsetter AI’s mission to build secure, sovereign and globally competitive AI platforms that drive measurable outcomes, unlock new capabilities, and transform the future of enterprise and government operations.

Career decisions today feel heavier than ever — whether it’s choosing the right field after graduation, switching jobs post-burnout, or taking the leap into entrepreneurship. In a climate shaped by uncertainty, competition, and rapid economic shifts, a surprising number of Indians are turning to an ancient tool for clarity: astrology.

Unlock your potential with the stars,discover how astrology guides your career path and empowers your professional growth

Once considered old-school or purely spiritual, astrology has rapidly crossed into mainstream self-discovery and career guidance. From determining the ideal profession based on planetary alignments to selecting the right time for a career move, astrology is becoming a trusted compass for young professionals and entrepreneurs.

Why Millennials and Gen Z Are Turning to Astrology for Career Guidance

India’s new workforce values purpose, passion, and timing. As career paths grow more fluid — with gig work, start-ups, and remote jobs changing the traditional trajectory — astrology offers something data and degrees can’t always guarantee: personalised clarity.

Astrologers today believe that a birth chart (or ‘janam kundli’) can reveal strengths, challenges, and moments of ideal opportunity. Key components they look at include:

• Moon Sign: Reflects emotional compatibility with certain professions.

• 10th House (House of Career): Indicates one’s public image and professional direction.

• 2nd and 6th Houses: Influence income sources, skill development, and work environments.

• Planetary Transits and Dashas: Guide the timing of important career moves — such as switching jobs or starting a business.

For instance, a strong Mars might indicate leadership and entrepreneurial drive, whereas a well-placed Mercury could steer someone toward communication, strategy, or analytical fields. Combined with practical insight, these placements can become a tool for making informed, aligned choices.

The Rise of Astrology-Tech Platforms

As digital transformation reshapes every industry, astrology too is embracing technology. Apps and platforms now bring professional astrological guidance to the fingertips of millions, allowing users to access detailed charts, predictions, and consultation booking within seconds.

Neo Astro has emerged as a trusted name in this new wave. As a leading astrology app in the rapidly growing astrology market, Neo Astro blends advanced technology with authentic astrological expertise. It consistently delivers accurate, personalised insights, backed by a team of highly skilled astrologers.

What sets Neo Astro apart is its commitment to transparency and ease of use. Instead of complex charts and traditional jargon, it translates your cosmic blueprint into actionable advice helping users understand when to step into leadership roles, start a new business, or wait for more favourable planetary alignments. This data-driven approach has made astrology accessible and relevant for a younger generation seeking structure in an uncertain professional landscape.

Astrology as a Framework for Clarity

While astrology shouldn’t replace practical career planning, it can offer a complementary perspective. For many, it acts as a framework, one that combines emotional insight with cosmic astrology timing. By helping individuals recognise their natural inclinations and spot ideal moments for major decisions, it turns introspection into strategy.

And with digital tools like Neo Astro, astrology is no longer an abstract art but a practical, everyday guide. In a world defined by change, perhaps it’s no surprise that an ancient science, reborn through technology, is helping India’s next generation find their north star.

• Gen Zs and millennials make up over 85% of Tide’s MSME community — a powerful reminder that young India is steering the country’s entrepreneurial momentum

• Tier 2, 3, 4 and beyond cities driving growth with over 96% members (MSMEs) on the platform, from towns like Bareilly, Bhopal, Murshidabad, Lucknow and North 24 Parganas

Tide, the UK’s leading business management platform, today announced that it has surpassed 1 million members (MSMEs) in India. This rapid growth reflects the deep trust that Indian small businesses — from nano to micro and emerging SMEs — have placed in Tide to simplify how they register, run and grow their businesses. The platform has doubled adoption since its launch in December 2022. India has emerged as Tide’s largest and fastest-growing market globally in member acquisition, showcasing the success of its India-first strategy and strong product-market fit.

Gurjodhpal Singh, CEO, Tide in India, said, “This milestone is more than a number — it’s a story of trust. In just under three years, one million Indian entrepreneurs have chosen Tide to be their partner in growth. This reflects our commitment to helping small businesses – who have been gravely underserved – save time and money by giving them business critical tools across finance, admin and related commercial services that they need, to grow. India is where some of Tide’s most innovative products are being developed, creating strong use-cases to be implemented globally.”

A trusted business partner for India’s entrepreneurs

Tide’s success has always been rooted in scaling responsibly and delivering real-world impact. The company is doing so by building a unified, highly-connected digital platform that reduces the burden of business finance and admin. Over the past year, Tide has delivered product innovation at pace across India with products including:

Bill Payments: SMEs in India can pay their utility bills with no extra costs and earn rewards. The product is backed by enhanced security.

Udyam Registration: Enabling MSME registration and access to priority government benefits including low-interest loans, subsidies on electricity certifications, protection against delayed payments, etc.

GST Registration: help obtain a Goods & Services Tax Identification Number (GSTIN), enabling compliance, marketplace selling, input tax credit claims, and vendor trust.

Scheme Discovery: Smart matching of government benefits and subsidies to business eligibility.

Fixed Deposits Intermediation: Helping SMEs to earn competitive returns on their balances in a seamless and paperless experience.

NCMC Card Integration: A single smart Tide card that doubles up as a national mobility card, accepted across multiple transport modes.

Structured partners: Provides disbursement of funds to freelancers and vendors via a secure partner portal. Analytics on spending deliver real-time data so SMEs can make faster decisions about cashflow, a key pain point for SMEs.

Tide’s member make-up

Tide’s growth in India is being driven by a new generation of business owners, with over 85% (865,000) of its members under the age of 40, including 58% Gen Z and 42% millennials—reflecting the strong entrepreneurial momentum among India’s youth. And, with our oldest member at 95, simply proves that it’s never too late to do what you love.

The platform is scaling rapidly across emerging business hubs, with 63% of its members from states such as Uttar Pradesh, West Bengal, Madhya Pradesh, Bihar and Maharashtra, and a majority comprising small and micro entrepreneurs like local retailers, freelancers and service-led solopreneurs. With strong adoption in Tier 2, 3, 4 and beyond towns namely Bareilly, Bhopal, Murshidabad, Lucknow, North 24 Paraganas, Jaipur, Firozabad, Ghaziabad, Shahjahanpur and Kota — with not a single Tier 1 city in the top 10 — Tide is playing a significant role in enabling the digital transformation of India’s most underserved business communities.

Championing entrepreneurs beyond business tools

Tide believes progress happens when entrepreneurs are supported not only with products — but with recognition, access and ecosystem change.

Women in Business mission: On track to bring 500,000 women entrepreneurs onto the platform by 2027. Tide’s Bharat Women Aspiration Index brings forth voices from beyond metros to shape better policies for women entrepreneurs across Tier 2, 3, 4, 5 and 6 towns in India.

Udaan Chronicles: Tide’s flagship mentoring roadshow, created to help small business owners in semi-urban and rural India, brings expert-led mentoring directly to entrepreneurs who lack access to formal networks and financial resources.

UK-India collaboration: Enabling SME expansion across borders through industry delegation. Contributing to critical dialogue shaping future trade for small businesses under the provisions of the UK-India FTA.

Tide’s progress in India is rooted in accountability and global investor backing. The company recently secured a $120 million strategic investment, in a funding round led by TPG. Tide is also deepening its long-term commitment to India — with a £500 million investment over the next five years, starting 2026. This investment underscores India’s role as a cornerstone of Tide’s global growth strategy, which will be used to fuel product innovation tailored for Indian SMEs, technology and AI-led development and expansion of Tide’s financial ecosystem — including payments, credit, and investment solutions.

Tide’s strategy in India emphasises digital inclusion — to bring formal financial and business services to underserved entrepreneurs outside major metros, in smaller towns and rural clusters. This approach aligns with the Government of India’s efforts to formalise and digitise MSMEs and increase their access to credit, markets and exports.

Among some of the exciting new features to be launched next year, include investments, acquiring, insurance, easy access to formal credit, banking services and advanced payment acceptance solutions. Tide is here to make managing business smoother and more successful.

About Tide

Launched in 2017, Tide is the leading business management platform in the UK. Tide helps SMEs save time (and money) in the running of their businesses by not only offering business accounts and related admin services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide has nearly 800,000 SME members in the UK (14% market share) and 1,000,000 SMEs in India. Tide launched in Germany in May 2024 and in France in September 2025. Tide has also been recognised with the Great Place to Work certification three years in a row. Tide has been funded by Anthemis, Apax Digital Funds, Augmentum Fintech, Creandum, Salica Investments, Latitude, LocalGlobe, SBI Group, Speedinvest and TPG, amongst others. It employs more than 2,500 Tideans worldwide. Tide’s long-term ambition is to be the leading business management platform globally.

LinkedIn: www.linkedin.com/company/tide-banking

Twitter: twitter.com/TideBusinessIND

Instagram: www.instagram.com/tidebusinessindia/

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WebEngage, South Asia’s leading retention and customer engagement platform, concluded the final edition of EMCX 2025 in Gurugram, completing a high-impact three-city series that began in Mumbai and continued in Bengaluru. As a full-stack, data-driven marketing ecosystem, WebEngage enables brands to unify insights, engagement, personalization, and lifecycle automation on one platform.

WebEngage EMCX Edition 25′ set a new benchmark for customer engagement excellence – proud to bring industry leaders together under one roof

EMCX (EngageMint CX), the company’s flagship Martech showcase, brings together industry leaders, product builders, CRM specialists, and marketers to explore the future of retention-led growth. The 2025 editions introduced WebEngage’s next wave of innovation, featuring BLACK, CDPx, purpose-built AI Agents, and major enhancements across Analytics and Segmentation.

Across all three cities, EMCX saw strong participation from growth, marketing, product, and data teams, all experiencing how WebEngage is redefining customer engagement with real-time decisioning, composable data models, and autonomous lifecycle marketing. The final edition in Gurugram also featured leaders from diverse organisations who shared insights on building strong data foundations and CRM-led growth engines that drive measurable, business-first outcomes.

EMCX 2025: WHAT MADE IT A STANDOUT SERIES
Across three editions, EMCX showcased:

• BLACK, the industry’s first real-time, outcome-driven decisioning agent

• CDPx, the world’s first composable CDP inside a Martech platform

• Purpose-built AI Agents for segmentation, content, insights, and journey orchestration

• Analytics 2.0, featuring revamped Funnels, Events, Session Analytics, and more

• A strong hiring initiative that supported India’s growing pool of growth and retention talent 

The event series highlighted WebEngage’s commitment to building a future where lifecycle management, personalization, and customer success operate autonomously with full transparency.

“EMCX has been a celebration of what Martech can achieve when powerful technology meets deep customer understanding. BLACK is our biggest leap toward real-time, outcome-led engagement, and the industry’s excitement has been incredible. We also ran India’s biggest hiring drive for growth marketing professionals with MetaMorph, connecting 40+ leading brands with 500+ pre-screened candidates across 100+ growth roles,” said Avlesh Singh, Co-founder and CEO, WebEngage.

“CDPx is the world’s first composable CDP inside a retention platform. It gives brands the flexibility to build data models that mirror their business, moving beyond rigid user – event structures and enabling richer, more connected customer intelligence. This depth is what sets the foundation for autonomous lifecycle management,” added Ankit Utreja, Co-founder and CTO, WebEngage.

“Renewal predictability, CLM improvement, autonomous journeys, and integrated reminders are finally achievable with CDPx. This is a significant unlock for financial services brands,” said Nitin Khanna, VP Marketing, Acko.

“CDPx gives us the flexibility to mirror our product catalog and user lifecycle without workarounds. This clarity will change how we drive CRM at scale,” said Anil Gelra, Co-founder, Snapmint.

“At EMCX, our conversation reinforced a simple truth: sustainable, profitable growth comes from strong data foundations. The real unlock in martech is not the tools on the surface, but the technology, data architectures, intelligence layers and automation beneath it that quietly power smarter decisions at scale,” said Mikhil Raj, Chief Product Officer, BlueStone.

“At EMCX, what really stood out was how WebEngage makes customer data easier to use and brings different systems together seamlessly. The way WebEngage brings these layers together shows how Martech can do more than run campaigns, it can actually improve the entire customer journey and drive steady, measurable growth. WebEngage’s ability to connect data, simplify systems, and organise CRM processes shows how technology can make customer lifecycle management clearer, stronger, and easier to scale.” said Nakul Kumar, Co-Founder & CMO, Cashify.

“The response across all three editions has been exceptional. EMCX reflects how brands are shifting from channel-based engagement to lifecycle-led customer success and value creation. Over the last 3–4 months, our teams have worked closely with key accounts to deeply understand their evolving needs, and what you see here today is the outcome of that collaboration,” mentioned Keyur Dhami, SVP Customer Success, WebEngage.

“BLACK represents a new era for WebEngage. It brings intelligence, speed, and clarity to decisions that were previously rule-based and manual. With the world’s first outcome-driven agents built into the platform, BLACK has the potential to change how brands think about retention entirely,” said Abhijat Shukla, Vice President of Data Science at WebEngage.

“We built Analytics 2.0 to give teams visibility, speed, and accuracy. Funnels, Events, Session Analytics, and cohorts now work seamlessly with CDPx and BLACK, creating the most powerful analytics toolkit to move from insight to action with absolute clarity,” shared Amit Shinde, Director of Products, WebEngage.

BLACK and CDPx marked a breakthrough moment for WebEngage, reaffirming its leadership in customer engagement and retention innovation. EMCX 2025 has set the tone for how brands will leverage data, automation, and AI to build more profitable and sustainable growth engines.

About WebEngage
WebEngage is an advanced Customer Data and Engagement Platform that helps consumer brands engage and retain their customers to achieve higher lifetime value and marketing ROI. The product stack includes a robust customer data and analytics platform – unifying data across silos, the best-in-class engagement layer with a multi-channel journey builder, and a personalization engine that helps boost conversion for all channels, including the web and mobile apps.

Ranked #1 consistently across all review platforms on ease of use and comprehensiveness of the platform, WebEngage is used by 850+ consumer brands across India, the Middle East & Africa, Latin America, and Southeast Asian markets. The roster across E-Commerce,  Online Travel,  Financial Services, Automobile, CPG and CPD verticals includes customers like Unilever, Airtel, Myntra, Sony, Groww, Acko, Spinny, Arabian Oud, Shoppers Stop, The Sultan Center, Reliance General Insurance, FlyNAS, Tata Motors, Eureka Forbes, CIPLA, Metro Brands, Yatra, PFI Mega Life etc.

For more information about WebEngage, visit www.webengage.com.