Bhumika Realty, North India’s leading real estate firm, has commenced construction of its mixed-use development, The Icon, on the Delhi–Mathura Road in Faridabad. Marking the milestone, the company also performed a Bhoomi Pujan ceremony at the project site.

Bhumika Realty Commences Construction of ‘The Icon’ in Faridabad; Performs Bhoomi Pujan Ceremony

The project had earlier secured institutional funding of Rs. 170 crore raised from BGO in partnership with Aditya Birla Sun Life AMC. Over 81,156 sq. ft. of retail space was leased within two months of the launch.

“The Bhoomi Pujan and commencement of construction represent a significant milestone for The Icon. Securing the funding reflects the confidence of the country’s leading institutional lenders, and the fact that over 81,156 sq. ft. was leased in a short span after launch speaks about stakeholders’ confidence both in the project and in the company, as well as in Faridabad’s growth trajectory,” said Uddhav Poddar, CMD, Bhumika Group.

The ceremony, titled “Pragati ka Prarambh,” brought together all the project’s stakeholders. Spread across approximately 5 acres, The Icon forms part of Bhumika Group’s Rs. 700-crore mixed-use development in Faridabad. The project will feature premium retail and entertainment spaces along with 88 low-density 3BHK + study residences, designed to offer an integrated lifestyle environment. A hotel tower with serviced suites is also planned in a later phase of development.

Brands that have already taken space include Apple, Adidas, Levi’s, Raymond, BBQ Company, Looks Salon, Samsung, Vivo, Metro Shoes, Mochi, Park Avenue, ColorPlus, Mufti, Linen Club, The Sleep Company, Bluetokai, Honey & Dough and Geetanjali Salon. Other brands joining the project include Clovia, Intimissimi, Shree, Palmonas, Delsey Paris, Fila, Tossin Pizza, The Chocolate Room, Fredo Bakehouse, Ethera Diamonds and Trends Footwear.

Strategically located on the Delhi–Mathura Road, the project is expected to benefit from improving regional connectivity, including the upcoming Faridabad–Noida–Gurugram (FNG) Expressway and enhanced access to the Noida International Airport in Jewar.

Gold Winner Refined Sunflower Oil has announced the onboarding of Lady Superstar, Kannada actress Rachita Ram as its brand endorser. Known for her grace, strong screen presence, and deep connect with audiences across Karnataka and South India, Rachita Ram reflects the values of trust and quality that have long defined the Gold Winner brand.

Gold Winner Refined Sunflower Oil Onboards Rachita Ram as Brand Endorser

Through this association, Rachita Ram will feature in upcoming campaigns across digital and social media platforms, highlighting the importance of thoughtful cooking and everyday food choices that families rely on. Her relatable personality and cultural connect make her a natural ambassador for a brand that has been a dependable presence in kitchens for decades.

Gold Winner Refined Sunflower Oil, the flagship brand of Kaleesuwari Refinery Pvt. Ltd., is a legacy brand with a long-standing reputation built on consistency, trust, and quality. For over three decades, Gold Winner has earned the confidence of millions of households by delivering light sunflower oil enriched with vitamins A, D, and E. The brand continues to stand for dependable quality while supporting healthier lifestyles and preserving the authentic taste families cherish.

Speaking about the collaboration, Rachita Ram said, “Food has always been at the heart of our homes and celebrations. Gold Winner Refined Sunflower Oil is a brand that generations of families have trusted for its quality and consistency. I’m delighted to partner with a legacy brand that encourages families to cook wholesome meals while keeping traditions alive.”

With Rachita Ram as its brand endorser, Gold Winner aims to further strengthen its bond with consumers and reinforce its position as a trusted legacy brand that continues to deliver quality to households across South India.

For More Information, please visit www.kaleesuwari.com

TaskUs Inc. (Nasdaq: TASK) marked International Women’s Day with a series of initiatives across its India operations reaffirming its commitment to fostering an inclusive workplace and expanding opportunities for women professionals.

TaskUs Marks International Women’s Day with Diversity Hiring Drive and Women Focused Initiatives Across India

A key highlight of the celebrations was a large-scale International Women’s Day recruitment drive designed to expand opportunities for women professionals and accelerate gender diversity within the organisation. The initiative brought together aspiring professionals and hiring leaders for a day focused on talent discovery, mentorship and meaningful career conversations. The event combined structured interviews with interactive engagement formats including strategy and focus based challenges, a storytelling led “Women Talk” session and speed mentoring interactions with hiring managers. Participants also showcased their creative talents during a vibrant talent segment reinforcing the diverse strengths women bring to the workplace.

The drive saw 351 candidates participate with interviews conducted throughout the day resulting in 63 immediate joiners and offers extended to 43 additional professionals. The initiative also strengthened TaskUs’ future hiring pipeline with 84 high potential candidates identified for upcoming roles. Participation from individuals across diverse communities including candidates from PWD and LGBTQ+ groups further reinforced the organisation’s commitment to inclusive hiring.
Across its India sites including Mohali, Navi Mumbai and Gurugram, TaskUs teams also came together to celebrate International Women’s Day through employee engagement gatherings and interactive sessions that recognised the contributions of women employees while encouraging conversations around wellbeing, leadership and growth.

A key highlight of the Gurugram celebrations was the launch of MystiqHER, a dedicated initiative aimed at strengthening support systems and development opportunities for women employees at the Mystiqa site. The program introduced a range of initiatives including wellness sessions, self-care workshops, mentorship opportunities, financial literacy sessions and women’s health awareness programs. TaskUs also outlined plans to introduce structured career pathing programs to further support women as they grow within the organisation. As part of the celebrations, employees also participated in a wellness session titled “Beyond Superwoman: Redefining Resilience for the Modern Woman”, which explored themes of stress management, wellbeing and identity beyond professional roles. Interactive activities encouraged participants to reflect on personal wellbeing priorities and build practical tools for resilience.

Commenting on the initiatives, Sapna Bhambani, SVP of Operations and Country Leader, TaskUs India, said, “At TaskUs, we believe that building a truly inclusive workplace requires sustained commitment and meaningful action. Our International Women’s Day initiatives reflect our focus on expanding opportunities for women while strengthening access to mentorship, wellbeing support and career development. We remain committed to creating an environment where women are empowered to grow, lead and thrive at every stage of their professional journey.”

Through initiatives such as inclusive hiring programs, leadership engagement and the launch of MystiqHER, TaskUs continues to strengthen its commitment to building a workplace where women have equal access to opportunity, support and long-term career growth. India is the second largest operations base for TaskUs with more than 15,000 teammates across 6 cities. TaskUs India was recently certified as Great Place to Work(R) for 2025 and was named one of the Top 10 Inspiring Workplaces in Asia for 2025 by Inspiring Workplaces Group.

About TaskUs
TaskUs is a leading provider of outsourced digital services and next-generation customer experience to the world’s most innovative companies, helping its clients represent, protect and grow their brands. Leveraging a cloud-based infrastructure, TaskUs serves clients in the fast-growing sectors, including social media, e-commerce, AI, gaming, streaming media, food delivery and ride-sharing, technology, financial services and healthcare. As of June 30, 2025, TaskUs had a worldwide headcount of approximately 61,400 people across 30 locations in 13 countries, including the United States, India and Philippines.

Ai+ Smartphone today announced as the Official Smartphone Partner for 2 leading teams – Mumbai Indians and Kolkata Knight Riders for the upcoming T20 season.

Ai+ Smartphone Partners with Mumbai Indians and Kolkata Knight Riders as Official Smartphone Partner

The partnership places Ai+ Smartphone at the centre of one of India’s most powerful and biggest cultural platforms connecting the brand directly with millions of passionate cricket fans across the country offering exclusive fan experiences including player meet and greet, match tickets, and signed merchandise and access to exclusive player content shot on Ai+ Smartphone.

Commenting on the partnership, Madhav Sheth, CEO of Ai+ Smartphone and Founder of NxtQuantum Shift Technologies, said, “Sport has a unique ability to bring people together in moments of shared excitement and aspiration. Our partnership with Mumbai Indians and Kolkata Knight Riders allows Ai+ Smartphone to connect with millions of fans where India’s energy is most visible and alive. It reflects our belief that technology should move at the same pace as the ambition and passion of the people who use it.”

A Mumbai Indians spokesperson said, “Ai+ Smartphone’s focus on delivering accessible, high-performance technology aligns well with the evolving expectations of today’s fans. We look forward to collaborating on initiatives that enhance how fans engage with the game.”

Binda Dey, CMO, Knight Riders Sports, said, “Cricket in India brings together fans, communities, and shared moments at an unmatched scale. Our approach to partnerships is focused on creating meaningful engagement and delivering experiences that feel relevant and accessible to fans. With Ai+ Smartphone, we look forward to building initiatives that deepen this connection and add value to the overall fan journey.”

For Ai+, the partnership represents more than brand visibility, its when India comes together across cities, communities, and generations. By aligning with two of the league’s most iconic franchises, Ai+ Smartphone aims to become part of those moments where competition, celebration, and collective excitement define the national conversation.

The collaboration will see Ai+ Smartphone integrated across team platforms, fan experiences, and digital activations throughout the season, creating new opportunities for fans to interact with the teams and the brand.

With this partnership, Ai+ Smartphone strengthens its presence at the intersection of technology, culture, and sport, positioning the brand within the moments that shape modern India.

About Ai+ Smartphone

Ai+ Smartphone is a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system. The brand focuses on delivering a clean design, ensuring long battery life, and maintaining trusted software performance, all while keeping prices accessible without compromising the user experience.

From redefining smartphones to pioneering AIoT products as part of the company’s Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience, and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ Smartphone stands for more than specs — it stands for India’s next era of user-owned, future-ready technology.

About NxtQuantum Shift Technologies
NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India’s first sovereign operating system, and is committed to building technology that is authored in India and globally competitive.

• Records INR 550 Cr ARR with 50x growth in three years, delivering a rare profitability story in India’s consumer app market.

• Primetrace’s portfolio of AI apps crossed 350 million cumulative downloads by focusing on what actually matters: product retention and obsessive user engagement.

• Builds AI-first products for Bharat from the ground up using proprietary datasets and custom model training.

Primetrace, India’s leading AI-first consumer startup, announced it has scaled to a INR 550 Cr Annual Revenue Run Rate (ARR) with INR 200 Cr EBITDA run rate as of February 2026. This marks a rare profitability milestone in India’s consumer app ecosystem that runs on high cash burn, vanity metrics and broken unit economics. Primetrace has delivered 50x revenue growth over three years — building its growth on real user needs, deep engagement, and strong retention.

Primetrace Team: Naveen Dewangan, Co-founder, Tech; Abhishek Kejriwal, Founder & CEO; Vipul Allawadhi, Co-founder & CPO; ⁠Mohit Sharma, Co-founder, Tech

Primetrace operates a ‘house of apps’ model, identifying large consumer opportunities to build AI-native products around everyday use cases. The company focuses on retention and proven engagement before scaling distribution through a subscription-based monetization strategy.

The company’s product portfolio includes Kutumb (a community platform used by 2 Lakh communities), Crafto AI (AI-powered content creation app used by 200M users), Tarot AI (AI-powered personalised tarot readings), Polo (an inclusive dating platform), and Sundar AI (an AI-powered image enhancement platform). Each of the apps are the most downloaded in their respective categories – with cumulative downloads exceeding 350 million.

Primetrace is powered by a proprietary AI infrastructure built specifically for the Indian market. Rather than relying on standard third-party solutions, the company engineers true AI-first products for Bharat using custom model training and proprietary datasets. Primetrace has built an intelligence layer that deeply understands the needs and preferences of Bharat users.

The company has also received industry recognition for the scale of its technology adoption. OpenAI recognised Primetrace for surpassing 10 billion tokens in usage, while the company ranks among the top service users of Google AI in India. Primetrace had earlier raised $30 million in funding from Tiger Global and Peak XV Partners (formerly Sequoia Capital India), providing the foundation for building and scaling its AI-driven consumer app ecosystem.

Talking about the company’s approach to building and scaling consumer products in India, Abhishek Kejriwal, Founder and CEO, Primetrace, said, “India’s consumer AI opportunity is massive and largely uncaptured. Over the next decade, AI will transform every digital touchpoint for a billion Bharat users — how they learn, earn, communicate, and make decisions. Primetrace is here to lead that transformation. Our greatest strength is the deep, real-world understanding of daily user behavior we’ve gained through our proprietary dataset across our suite of products. This is the right time, this is the right market, and we have the right playbook. Our goal is clear: to build AI-powered apps that empower one billion Bharat users every single day.”

Looking ahead, Primetrace is actively expanding its suite of AI-native applications to solve everyday needs for Indian consumers. Driven by a dedicated internal research and development team, the company is constantly exploring new high-utility categories across the digital ecosystem. Their long-term mission is singular and focused: to build the native AI products that powers daily lives of Bharat.

Milton, India’s leading name in innovative houseware and hydration solutions, has officially announced the launch of ‘Malmo’, a premium, design-forward tumbler designed to cater to the evolving lifestyle of the new-age Indian consumer. Unveiled amidst the creative fervor of the iconic Kala Ghoda Arts Festival in Mumbai, the Malmo launch marks a significant strategic pivot for the brand, moving beyond traditional utility to establish Milton as a centerpiece of personal style and contemporary youth culture.

Milton Malmo makes a statement—where trusted performance meets bold, design-led style. Featuring Ahsaas Channa, it turns everyday hydration into effortless self-expression

The launch event was headlined by popular actor and digital sensation Ahsaas Channa, whose strong resonance with Gen Z and millennial audiences perfectly mirrors Milton’s ’s brand identity. As a platform that celebrates artistic expression and youth-led innovation, the Kala Ghoda Arts Festival provided the ideal backdrop for Milton to showcase a new product that is as much an accessory as it is a functional tool.

The Shift: From Utility to Fashion accessory 
For decades, hydration was viewed through the lens of pure functionality. However, the modern Indian consumer, particularly the youth increasingly views every daily essential as an extension of their personality. Milton’s Malmo is a direct response to this “Emotional Hydration” trend, where the aesthetic appeal of a product is as vital as its performance.

Designed for a demographic that is constantly on the move, balancing college, workspace, fitness routines, and social commitments– Milton Malmo fits seamlessly into the “dynamic and expressive” lifestyle.The Malmo collection is characterized by its sophisticated silhouette and a curated palette of contemporary shades, including Black, Pink, & Olive green. However, the standout feature of the range lies in its celebration of identity through specifically designed variants.

Milton has introduced city-themed designs such as “Mumbai Meri Jaan”, “Dilli Dilwalon Ki,” “Bong connection” etc allowing users to carry a piece of their regional pride wherever they go. Complementing these are nature-inspired patterns featuring floral and bird motifs, catering to those who lean toward a more soft, artistic aesthetic.

Somasree Awasthi, Business Unit Head-Drinkware Milton said, “For Gen Z and young millennials, functionality alone is no longer enough. They seek self-expression in every detail of their daily routine. Milton Malmo reflects our understanding of this cultural shift, combining bold aesthetics, customization elements and Milton’s trusted technology & innovation focus to deliver a product that is both performance-driven and deeply relevant.” 

Performance Without Compromise
While Milton Malmo leads with design, it remains rooted in the engineering excellence Milton is known for. Each tumbler is crafted using SS 304 food-grade stainless steel on both the interior and exterior. This choice of material ensures a premium tactile feel while guaranteeing durability and safety for daily use.

Underpinning its sleek exterior is Milton’s signature vacuum-insulated technology, which provides superior temperature retention. Whether it is keeping an iced coffee chilled during a long commute or ensuring tea remains hot through a back-to-back lecture schedule, Milton Malmo is engineered to perform in the high-pressure environments of modern life.

Somasree further added “At Milton, we have always taken pride in evolving alongside our consumers. With Milton Malmo launch, we are acknowledging a fundamental shift in how the younger generation perceives daily essentials. They aren’t just looking for a tumbler; they are looking for a companion that complements their aesthetic and keeps up with their fast-paced, mobile lifestyle. Launching Malmo at the Kala Ghoda Arts Festival is a testament to our new direction where performance meets high-end design.”

Why the Kala Ghoda Arts Festival?
Choosing the Kala Ghoda Arts Festival as the launchpad was a deliberate move to distance the product from traditional retail spaces and place it within a cultural context. The festival attracts thousands of young artists, students, and trendsetters every year, making it the most authentic environment to debut a product that prioritizes creativity and self-expression. By featuring Ahsaas Channa, Milton successfully bridged the gap between trusted high quality products and the demands of digital-native audience that defines today’s market trends.

The Milton Malmo series is set to become a staple in Milton’s contemporary hydration portfolio. Following the successful unveiling in Mumbai, the product will be available across major retail outlets and e-commerce platforms, ensuring that style-conscious consumers across the country can integrate Malmo into their daily routines.

With this launch, Milton continues to solidify its position not just as a market leader in houseware, but as a lifestyle brand that understands the pulse of the new-age Indian consumer.

About Milton
Milton is a household name in India, known for its legacy of innovation, quality, and consumer-centric design. For over five decades, the brand has been at the forefront of providing solutions that make life easier and more efficient. From the iconic thermosteel bottles to advanced kitchenware, Milton continues to be a trusted partner in millions of homes, constantly evolving to meet the needs of a changing world.

For more information, visit: www.milton.in/pages/about-us.