Xperia Group Executes MakeMyTrip’s Iconic 25 Year Anniversary Billboard Campaign

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Xperia Group, a well-known player in outdoor, event and promotion industry executed a mega outdoor campaign, conceptualized by MagicCircle, for MakeMyTrip on the occasion of its Silver Jubilee celebrations.

Xperia Group Executes MakeMyTrips Iconic 25 Year Anniversary Billboard Campaign

MakeMyTrip is known to provide an impeccable, customised and seamless online booking experience for its customers, since 2000! After 25 years, the company takes a trip down memory lane when mobile usage was less and screen time was restricted to playing games. Today, the company is celebrating its Silver Jubilee by thanking its valued customers for the support and admiration.

Xperia Group Executes MakeMyTrips Iconic 25 Year Anniversary Billboard Campaign

The rationale of the campaign is to convey the message that MakeMyTrip has proudly completed 25 successful and eventful years of serving its valued customers with a plethora of offers, deals, discounts for a cross-section of people viz. individuals, groups and large corporates etc. Importantly, last two decades has seen a paradigm shift in the usage of mobile phones with new technology. With the telecom sector boom, we all are witnessing a huge surge in the mobile use with customers experiencing and asking for more! Hence customers are extremely delighted to see innovation, and select best options and best prices suiting their multiple needs offered by MakeMyTrip.

Xperia Group Executes MakeMyTrips Iconic 25 Year Anniversary Billboard Campaign

MakeMyTrips large and strategic billboards across several cities speak about the time span and the way the company has evolved, developed and steered its business for last 25 years. Many social media influencers are raving about these eye-catching hoardings of MakeMyTrips which are on strategic key locations.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.