Toshiba Unveils Z570RP QLED Gaming TV, Equipped with AI-enhanced REGZA ZRi Engine for Enhanced Gaming Experience

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Global consumer electronics leader Toshiba today announced the launch of its cutting-edge QLED Gaming TV, the Z570RP, featuring the groundbreaking REGZA Engine ZRi that intelligently optimizes picture and sound to deliver an unparalleled viewing experience.

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Toshiba Z570RP

The Z570RP represents a significant leap forward in home entertainment technology, combining Toshibas renowned Japanese craftsmanship with advanced artificial intelligence to transform how consumers experience television.

The launch of the Toshiba Z570RP represents our resolve to redefine premium entertainment,” said Mr. Pankaj Rana, CEO, Hisense India. “The Z570RPs Japanese-designed elegance and AI-powered REGZA Engine exemplify our commitment to bringing cutting-edge technology into consumers homes at accessible price points,” he added.

Designed for today’s discerning consumers, the Z570RP is packed with a range of premium features that enhance every aspect of viewing, gaming, and daily living. From revolutionary AI-driven performance to a health-conscious display design, the Z570RP Gaming TV is crafted to deliver an all-around immersive experience.

Revolutionary AI-Powered Performance
At the heart of the Z570RP lies Toshibas revolutionary REGZA Engine ZRi, which harnesses the power of AI to optimize picture quality, audio performance, and gaming capabilities. The sophisticated AI analysis technology intelligently maximizes the televisions potential across all viewing scenarios.

The Z570RP features Direct Full Array backlighting and QLED Color technology, producing vibrant, lifelike images with exceptional contrast and color accuracy. For gaming enthusiasts, the television offers an outstanding 144Hz refresh rate and the intuitive Game Deck interface, making it the perfect choice for next-generation console gaming.

Immersive Viewing Experience
The innovative Pure-View Display technology minimizes screen glare while significantly expanding viewing angles, ensuring every seat in the room offers an optimal visual experience. This visual excellence is complemented by 360 Surround Upscaling, which creates immersive, room-filling audio without requiring additional equipment.

Premium Features for Modern Living
The Z570RP integrates seamlessly into any living space through authentic Japanese design philosophy that balances form and function. The televisions sophisticated far-field voice recognition system enables effortless operation from anywhere in the room, enhancing user convenience. Gaming performance is further elevated through AMD FreeSync Premium technology, which ensures fluid, tear-free gameplay. Meanwhile, Dolby Vision and Dolby Atmos certification guarantee cinema-quality picture and sound reproduction for an immersive entertainment experience.

Availability and Pricing
The Toshiba Z570RP QLED Gaming TV is available in 55″, 65″, 75″, 85″ and 100″ screen sizes, with prices starting from INR 42,999*. This price includes a host of exciting launch offers including 1-Year JioHotstar Premium Subscription, No Cost EMI Options, and attractive exchange offers. The Z570RP series will be exclusively available on Flipkart starting today. Visit www.flipkart.com/product/p/itmepid=TVSHB3H568YM72WR to purchase now.

About Toshiba
Toshiba, Japan’s No.1 TV brand, is a trusted global name renowned for its commitment to quality, innovation, and Japanese engineering excellence. With a legacy of over 70 years in consumer electronics, Toshiba continues to push the boundaries of home entertainment. Toshiba TV in India are manufactured, sold and supported by Hisense India Pvt Ltd.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.