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In today’s marketing landscape, classic campaigns that created memorable brand identities are becoming increasingly rare. Iconic slogans like “Hamara Bajaj” from Bajaj Auto, Cadbury’s “Kya swaad hai zindagi mein,” and Airtel’s tune by A.R. Rahman have demonstrated the power of long-term brand building. However, as Chief Marketing Officers (CMOs)...
Whenever I visit a bookstore, I always make it a point to check the business section. It’s a treasure trove of insights, filled with titles that dissect the elements of corporate success. I find myself searching for books authored by management gurus, eager to uncover the secrets behind why...
Philosophy is one of the oldest and most influential disciplines in human history. Dating all the way back to the ancient Greeks and beyond. For many, philosophy is often associated with abstract thought experiments, theories, and paradoxes that are disconnected from everyday life. However, philosophy has a far more...
bitcoin
Good days are not taking the name of coming for the people investing in cryptocurrencies. Several major cryptocurrencies are trading on the red mark on Sunday. Bitcoin has also seen a steady decline for the past few days. Bitcoin slipped below $28,000 on Sunday. At two o'clock on Sunday...
Data is the driving force behind the digital frugality. While data handling norms will inescapably differ from country to country, it's critical to ask Can we reduce obstacles tocross-border data flows to address common enterprises and profit society? Erecting a system to record carbon- related information on products throughout...
Paytm was the catalyst for India's Digital Revolution. You can recharge your phone, pay your bills, book flights and movie tickets, start a savings account, invest in stocks and mutual funds, and much more. We went on to become India's most popular payment app. Paytm is now used by...
BharatPe's board
Ashneer Grover, founder and managing director of BharatPe, has asked the company’s board members to remove CEO Suhail Sameer from the board. In a note to the board members dated February 2, Grover wrote, “I, now, in exercise of the power vested in me by Clause 3.7 of the SHA...