Swatch Brings an Immersive ‘Scubaqua’ Experience in DLF Cyber Hub, Gurugram

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Ravindra Kirti Founder GGF
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Visitors in DLF Cyber Hub, Gurugram are in for a surprise. Swatch Watches is making waves by celebrating its “Scubaqua Collection” with an innovative and immersive experience for visitors.

Swatch brings an immersive ‘Scubaqua’ Experience in DLF Cyber Hub, Gurugram

The lift lobbies of the commercial hub are showcasing the ‘Scubaqua Collection’ using dynamic cutting-edge projection mapping technology, by installing multiple short-throw projectors and transforming the lift lobbies of DLF Cyber hub buildings into a vibrant ‘Scubaqua’ world. Swatch Scubaqua Creative

Swatch brings an immersive ‘Scubaqua’ Experience in DLF Cyber Hub, Gurugram

Cyber Hub is known for its everyday high footfall of professionals and visitors, which provides an ideal setting for the activation. The unexpected space setting for projection mapping in high-traffic lift lobbies ensures maximum visibility, offering an unforgettable experience. It is a refreshing twist on how products are showcased by blending technology with brand storytelling.

Swatch Scubaqua

The Swatch campaign was launched in mid-August and the activation is one of its kind in India and goes beyond the traditional ways of product display, giving a new dimension to the world of advertising and marketing. The playful experience with striking visuals not only highlights Swatch’s new collection but also sets a new benchmark of how lifestyle brands can connect with their audiences.

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Ravindra Kirti Founder GGF
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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