Supreme Nonwoven Launches Circuline Innovation Lab: Pioneering in Sustainable Material Solutions

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Supreme Nonwoven, a global leader in nonwoven material innovation, is proud to announce the launch of the Circuline Innovation Lab, a groundbreaking initiative that promises to transform sustainable material design and production.

UniLoop Lamp made from 80% recycled materials, BioCell Stool combines plant-based fibre and recycled paper, Topnat Climate Clock highlights the beauty of natural fibres

The Circuline Innovation Lab represents a significant leap forward in Supremes commitment to environmental sustainability. Engineered to redefine material development, the Circuline range is built on a revolutionary approach that embraces renewable, recycled, and reclaimable materials. Every aspect of these innovative materials is designed to minimize waste and maximize utility, creating a closed-loop system that harmonizes with the natural environment.

At the core of the Circuline Innovation Lab, is a bold vision of regenerative design. The initiative goes beyond traditional sustainability models, offering a comprehensive approach that challenges manufacturers, designers, and innovators to reimagine material use. By integrating cutting-edge nonwoven technologies with sustainable design principles, Supreme is creating materials that are not just environmentally friendly, but actively contribute to ecological restoration.

Developed in collaboration with visionary designer Aditi Kedia, the Circuline range was showcased during Raw Collaborative 2024, where it garnered significant attention from industry leaders. However, the true impact of the Circuline Innovation Lab extends far beyond a single event, positioning Supreme as a global leader in sustainable material solutions.

The launch marks a critical milestone in Supreme Nonwovens journey towards comprehensive environmental responsibility, offering a tangible solution for industries seeking to reduce their ecological footprint.

Highlighting this vision is Supreme’s collaboration with Aditi Kedia, Principal Designer at Thought C Found Studio, known for her innovative approach to sustainable product design. Together, Supreme and Aditi have transformed Circuline materials into inspiring applications, including:

  • UniLoop™ Lamp: made with 80% recycled mono-polymer material, showcasing versatility and durability.

  • BioCell™ Stool: A structural masterpiece made from cellulosic fibres and recycled paper, offering strength and elegance.

  • Topnat™ Climate Clock: A design that enhances the aesthetic of natural fibres, reflecting the beauty of sustainability.

This collaboration bridges material science with artistic ingenuity, reinforcing Supreme’s commitment to advancing a circular design process.

About Supreme Nonwoven

Supreme Nonwoven is at the forefront of Nonwoven material innovation, serving diverse industries, including apparel, automotive, and filtration. With state-of-the-art RCD facilities and a mission to redefine sustainability, Supreme is driving transformative solutions that emphasise renewable, recyclable, and reclaimable materials.

Through Circuline, Supreme aims to inspire industries and designers worldwide to adopt circular thinking, encouraging a shift from linear production models to sustainable, multi-cycle systems.

Together, let’s transform materials and reimagine possibilities for a greener, more resilient world.

For more information, please visit www.supremegroup.co.in.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.