For Increased User Engagement, LinkedIn Releases Additional Features

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Professional networking platform LinkedIn has introduced that it is rolling out new gear to make it less complicated for customers to create visible content material that allows them to stand out and encourage their expert network.

The employer discovered a 20% consistent with cent growth 12 months-on-12 months (YoY) amongst customers including visible content material of their posts at the platform.

Among the brand new gear, the employer stated customers can now upload a clickable hyperlink to photographs or motion pictures.

You  can now inspire your fans to take in addition motion on or off LinkedIn through truly including a clickable hyperlink immediately onto your photographs and motion pictures to force your target market in your website, an upcoming event, current publication or different resources,” the employer stated in a publish.

To upload a clickable hyperlink, create a brand new publish on cellular with a picture or video, faucet the “Add a hyperlink” icon, upload your URL and custom hyperlink textual content, and publish away.

The function can be rolling out over the approaching weeks.

Users also can create brief, attractive posts with templates.

“If you need a smooth manner for textual content posts to face out withinside the Feed and seize your target market’s attention, we’ve constructed templates only for you,” the employer stated.

Head on over to the percentage container or faucet “Post” on cellular, after which faucet “Use a template” — from there, you could without problems create visually enticing content material on your target target market.

Choose from dozens of customisable backgrounds and fonts, upload your personal textual content, and hit “Share”.

“You may even upload a clickable hyperlink onto templates to inspire your target market to take motion. You’ll start to see this option roll out over the approaching weeks,” the employer stated.

The platform stated it has additionally commenced rolling out carousels, a brand new content material layout that permits customers to combine photographs and motion pictures to assist their network study in a digestible manner.

From step-through-step advice, to suggestions and hints and enterprise trends, carousels can assist customers proportionate content material in a visually enticing, swipeable layout.

What is LinkedIn?

Like Facebook, Instagram, Twitter, and a dozen others, LinkedIn is a social network.

It   is an American commercial enterprise and employment-oriented on-line provider that operates through web sites and cellular apps. Launched on May 5, 2003, the platform is in most cases used for expert networking and profession improvement, and permits process seekers to publish their CVs and employers to publish jobs. From 2015 maximum of the employer’s sales got here from promoting get entry to to data approximately its participants to recruiters and income experts.Since December 2016, it’s been an entirely owned subsidiary of Microsoft. As of February 2022, LinkedIn has 830+ million registered participants from over two hundred nations and territories.

LinkedIn commenced its India operations in 2009 and a chief as a part of the primary 12 months became committed to information experts in India and instructed participants to leverage LinkedIn for professional improvement.

But in contrast to maximum social networks, LinkedIn is an expert networking web  page, designed to assist human beings make commercial enterprise connections, proportion their stories and resumes, and discover jobs.

Despite the expert focus, LinkedIn is pretty much like social networking webweb sites like Facebook. It’s primarily based totally on standards like connecting to friends (or, withinside the case of LinkedIn, “connections,”), posting updates, sharing and liking content material, and on the spontaneous messaging of different customers.

LinkedIn additionally places an expert spin on thoughts you recognize from Facebook. Your profile, for example, will become a resume, whole with paintings revel in, accomplishments, recommendations, and referrals from colleagues

The web  page additionally gives stuff you might not discover in different places, like a full-featured profession board, wherein you could look for and practice for jobs.

Many employment offerings at the moment are well suited with LinkedIn — while making use of for a position, you will be capable of proportioning your LinkedIn profile, which every now and then manner you might not want to painstakingly input your paintings into an extended on-line form.

What you could do with LinkedIn

It needs to be clear that LinkedIn is a device you could use to beautify your expert networking and process looking activities.

Many human beings use the web page to develop their contacts and discover professional opportunities, and the Jobs phase of the web page is an effective device for locating and making use of for jobs. There are settings on LinkedIn that will let you alert recruiters that you are actively looking as well.

Some human beings use LinkedIn to beautify their expert popularity through making posts withinside the information feed, and commenting on different human beings’s posts.

LinkedIn Premium is a subscription model of LinkedIn that provides some of extra features, along with on-line expert improvement classes,  insights into who is viewing your profile, and the cap potential on the spontaneous message of absolutely everyone on LinkedIn, even though they may now no longer be for your network.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.