HDFC Life Launches Click 2 Achieve Par Advantage to Enable Dreams and Goals for Everyone

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HDFC Life, one of India’s leading life insurers, has launched its latest product HDFC Life Click 2 Achieve Par Advantage. This participating product has been designed keeping in mind milestones associated with the different life stages of an individual. As one continues to save for their growing aspirations/goals, it is observed that there is a preference for early liquidity (for short term needs), flexibility and financial security for the future.

Aneesh Khanna – Head Products & Segments, HDFC Life

HDFC Life Click 2 Achieve Par Advantagecomes with following key features:

  • Policy Continuance Benefit (PCB) – Through this option, future premiums are waived in case of death of the Life Assured. The Death Benefit is paid out as a lump sum immediately and also the future benefits under the plan continue for the nominee or survivor.

  • Choice of Death Benefit Multiple – This option enables one to choose a customised Death Benefit Multiple – 5x, 7x or 11x – as per their need.

  • Paid Up Addition – Through this option, one can convert partial or the entire cash bonus payable into Paid-Up Additions which can be encashed anytime during the term of the policy.

Customers can choose any combination from the above options as per their future needs.

Along with life insurance cover for financial security of the family, the plan also offers:

Additional Life Coverage – One can choose to cover one’s spouse

Tax benefits – As applicable for an individual, based on prevailing tax laws

Life insurance is a necessity for every working individual with financial responsibilities. HDFC Life has been an innovator in the life insurance space offering customisable products that meet the ever-evolving needs of Indian consumers. The Company offers a robust digital platform that provides multiple servicing options to customers as per their convenience. HDFC Life’s commitment to customers is reflected in its consistently high claim settlement ratio, which was 99.50% for FY24.

Speaking on the product launch, Aneesh Khanna – Head Products & Segments, HDFC Life, commented, “We, at HDFC Life, believe that life insurance products need to be designed to fit the specific needs of every individual, depending on their age, life stage, current income and future plans. Every individual dreams of a financially secure future for their loved ones and also of achieving goals such as buying a home, sending their children for higher education to a prestigious institute, etc. These dreams need long-term planning with an instrument that offers flexibility, liquidity and financial security. HDFC Life Click 2 Achieve Par Advantage has been designed to offer a solution to individuals who endeavour to create a better future and protect their dreams against uncertainties with a financial safety net.”

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.