Cricket Meets the Streets: LAKHY THE TIGER Kicks Off Indian T20 Season with Road Rally in Kolkata

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The 18th edition of the Indian T20 League kicked off with a thrilling opening match between Kolkata Knight Riders and Royal Challengers Bangalore.

LAKHY THE TIGER Kicks Off Indian T20 Season with Road Rally in Kolkata

To build excitement, Parimatch Brand Hero LAKHY THE TIGER led a high-energy roadshow through the heart of Kolkata, bringing cricket fever to life ahead of the match.

LAKHY THE TIGER Kicks Off Indian T20 Season with Road Rally in Kolkata

Held on Saturday, March 22, the 15-kilometer roadshow commenced at the iconic Victoria Memorial and made five key stops across the city. A convoy of ten bikers, dressed as Parimatch Brand Hero LAKHY in yellow-and-black costumes rode Parimatch-branded motorcycles and waved the brands signature flag.

The team distributed 3,000 exclusive flyers at each stop, similar to Indian T20 match tickets. Each flyer offers fans a chance to enter the “JEET KA TYOHAAR” Grand Tournament, where lucky participants can win a brand-new Porsche.

Cricket isn’t just a sport-it’s a way of life in India!” roared Parimatch Brand Hero, LAKHY THE TIGER. “That’s why I took the wild energy beyond the stadium-to bring the buzz and roarrr with fans who live for every boundary, wicket and win. Are you rrready Let’s rock and rrroar!

The roadshow sparked buzz across social media as fans gathered to capture selfies, record videos, and scan the flyers-turning the activation into a trending moment.

It follows a successful rooftop fan event in Kolkata with Parimatch brand ambassador Sunil Narine earlier this month. Stay tuned as Parimatch rolls out more surprises throughout the Indian T20 League season.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.