Mpower, an initiative of the Aditya Birla Education Trust, marked a significant milestone at the Tata Mumbai Marathon this year as it completed 10 Mindful Years of sustained work in India’s mental health space. Founded by Mrs. Neerja Birla, Founder and Chairperson of Mpower and the Aditya Birla Education Trust and Mpower. 
 

Mpower Team at Tata Mumbai Marathon 2026
 

Over 700 participants – including employees and senior leadership from Mpower and Aditya Birla Group companies, along with college students from across Mumbai – came together at the Tata Mumbai Marathon to spotlight the importance of mental health through collective, visible action. While many joined the Dream Run, others took on the half marathon (21 km) and full marathon (42 km), reflecting a strong personal and organisational commitment to mental wellbeing. Student volunteers lined the route, cheering runners and amplifying mental health messages, reinforcing the belief that mental wellbeing is a shared responsibility across generations and communities.
 

Over the past decade, Mpower has built an integrated mental health ecosystem spanning prevention, early intervention, and clinical care, with 14 clinical units including mental health centres, affordable care foundations, and counselling cells embedded in college campuses across India. Through its partnerships with government and public institutions, Project Samvedana strengthens rural mental health screening and referrals through district hospitals and Primary Health Centres – saving an average of 410 hours and Rs. 3,754 per individual by reducing delays and access-related costs.
 

Mpower works closely with frontline and vulnerable populations through targeted, high-impact interventions. Project Saksham, implemented with the Mumbai and Maharashtra Police, provides trauma-informed counselling and mental health support to survivors of violence, police personnel, alleged perpetrators, and their families – integrating mental health care into routine policing processes. Project Masoom supports children in state-run Child Care Institutions through trauma-focused counselling and caregiver sensitisation, while Project Mann, in partnership with the Central Industrial Security Force (CISF), delivers mental health literacy, psychological first aid, screening, counselling, and dedicated helpline support across high-stress security environments. At the national level, Mpower supports the Government of India’s Tele-MANAS initiative and operates the Mpower 1-on-1 Mental Health Helpline (toll-free: 1800-120-820050), a 24×7 free counselling service, while COPE Clubs across colleges train peer supporters to normalise mental health conversations and enable early help-seeking among young people.
 

Since its inception in 2016, Mpower has reached over 7 million beneficiaries, with impact spanning awareness, counselling, clinical care, and crisis support. Its work has contributed to measurable improvements in mental health literacy, increased utilisation of services, and stronger institutional responses across education, healthcare, and public systems.
 

The Tata Mumbai Marathon provided a fitting moment to reflect on this decade-long journey – underscoring Mpower’s belief that mental health must be embedded into everyday life and supported through continuity, collaboration, and long-term engagement rather than episodic interventions.
 

As Mpower completes 10 Mindful Years, the focus remains on building responsibly and sustainably, while ensuring that mental healthcare in India continues to be credible, ethical, accessible, and trusted.
 

About Mpower
Mpower, an initiative of Aditya Birla Education Trust is a pioneering social enterprise dedicated to transforming India approach to mental health. Founded 10 years ago, Mpower has emerged as a leading force in spreading awareness, reducing stigma, and delivering holistic mental health care. With a robust team of over 200 trained professionals, Mpower impacts more than 121 million lives across seven cities, including Mumbai, Bengaluru, Kolkata, Delhi, Kota and Pune. Operating through five key verticals – Movement, Clinical Care, Outreach, Academia, and Mpower 1 on 1 – Mpower offers a comprehensive range of services. The Movement focuses on changing cultural perceptions and alleviating stigma. Clinical Care provides world-class mental health services through the Centre, the Foundation, and the Cell, catering to various needs from holistic care to affordable support for the underprivileged. The Outreach vertical drives awareness and capacity-building through IGNITE Programs for schools, colleges, NGOs, and corporates. Academia equips individuals and professionals with skills to handle mental health crises and foster empathy. The Helpline offers 24/7 multilingual support, while special projects like Samvedana enhance mental health care in primary health centers. Mpower’s integrated approach and collaboration with government agencies underscore its commitment to creating a supportive and stigma-free mental health landscape.

Hiring today isn’t limited to filling roles. It is about finding the right people quickly, efficiently, and without overcomplicating the process. Yet for many businesses, especially in a changing market, hiring needs do not follow a fixed pattern. Some month’s demand speed and scale, others call for caution and control.

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Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Limited (“Axis Max Life”/ “Company”), has extended its Smart Term Plan Plus (UIN: 104N127V04), to students. This Term Plan enables young adults pursuing higher education to secure a life cover of up to INR 2 Crore, far exceeding the nominal limits usually available to non-earning individuals.

Axis Max Life extends Term Plan to Students; Expands Early-Age Protection to Secure India’s Young Adults

By aiming to shift the entry point of life insurance from the average age of 35 to 18 years, Axis Max Life is trying to address a critical protection gap. Previously, young adults in graduation or post-graduation were excluded from the protection net due to a lack of personal income proof. This proposition bridges that gap, fostering financial discipline well before the nation’s future workforce enters the full-time job market. For these customers, it is an opportunity to lock in lower premiums, thus gaining a lifelong head start.

Vaibhav Kumar, Senior Vice President and Head – Product Management and E-Commerce Channel, Axis Max Life, said, “To realize the vision of ‘Insurance for All by 2047,‘ we must expand the protection net to evolving segments. Following our successful term plan for women, this student-centric proposition is a natural progression in our journey to cover students as first-time customers.

By introducing life cover at an early-life stage, we are redefining insurance as a milestone of financial maturity rather than a tax-saving instrument. While students may lack verifiable income proofs, their potential is immense; where through innovative underwriting processes, we are allowing them to lock in lower premiums and secure their future early. This initiative ensures India’s youth start their professional journey with a foundation of security for their families, right from their formative years.”

The proposition also offers comprehensive protection through an Accidental Death & Dismemberment Rider (UIN: 104B027V05) and Critical Illness and Disability Rider (UIN:104B033V02) providing students with access to health check-ups and mental health counseling.

From a family wealth perspective, this move acts as a strategic masterstroke, helping customers avoid the significantly higher cumulative costs of delaying protection coverage by a decade. Supported by digital-first underwriting leveraging parental ITRs and Video Medical Examination (MER), this frictionless onboarding fosters a ripple effect of financial discipline among Gen-Z. Ultimately, this early immersion creates an insured and aware citizenry essential to achieving the national goal of ‘Insurance for All by 2047.’

About Axis Max Life Insurance Limited (https://www.axismaxlife.com)

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per annual audited financials for FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr.

• The recognition was independently evaluated by LeadCap Ventures, a global research and consulting firm.

• The assessment drew nearly 70% responses from former employees alongside current staff, evaluating key workplace parameters such as leadership, culture, learning and development.

Kauvery Hospital, a leading network of multi-specialty hospitals across South India, has been named among India’s Most Preferred Workplaces 2025-26 in the healthcare, pharma and biotech sector by Team Marksmen, a media, research and insights organisation.

Most Preferred Place to Work

The recognition forms part of Team Marksmen’s annual Most Preferred Workplace initiative, which celebrates organisations known for high-trust, high-performance cultures driven by strong leadership and people-first values. The evaluation was independently carried out by LeadCap Ventures, a leading global research, advisory and consulting firm.

The assessment combined in-depth market research with anonymous employee perception studies across key workplace dimensions, including leadership, culture, employee wellbeing, learning and development, inclusion, and digital transformation. This recognition reinforces Kauvery Hospital’s commitment to creating a future-ready, human-centric workplace while delivering exceptional care to patients across South India.

Notably, nearly 70 per cent of the survey respondents were former employees, along with current employees, ensuring unbiased and credible feedback that provided authentic insights into Kauvery Hospital’s workplace practices and culture.

In his comments, Dr S Manivannan, said, “Being recognised among the Most Preferred Workplaces in Healthcare 2025–26 is a meaningful affirmation of our belief that exceptional care begins with empowered people. At Kauvery Hospital, we have consciously invested in our culture, our people and technology to build a workplace where collaboration, learning, inclusion and wellbeing thrive. The fact that this recognition is shaped by insights from both current and former employees makes it especially significant, as it reflects the consistency of our workplace practices and the values we stand by. This honour truly belongs to our teams, whose dedication and commitment enable us to innovate, lead and deliver compassionate care every day.”