Cashfree Payments, India’s leading payments platform, has launched its latest brand campaign, ‘One of Your Kind’ – celebrating the one-of-a-kind journeys of the category-shaping businesses it powers.

The campaign features companies such as BigBasket, Third Wave Coffee and Redbus, focusing on the different business realities across sectors

B2B fintech advertising has long addressed businesses as uniform friction points to be solved for. The campaign shifts this lens. When category disruptors across E-commerce, Travel, F&B, SaaS build against fundamentally different challenges – the payments infrastructure supporting them becomes a critical layer in navigating those realities.

Conceptualised by Talented and produced by At All Odds, ‘One of Your Kind’ spotlights the real ecosystems of people, hunger, and grit that shape every business’s journey to be unique – establishing Cashfree Payments as a payments gateway built around the distinct realities of each category it enables.

Aditi Olemann, Vice President of Marketing and Communications, Cashfree Payments said, “Ten years. A million businesses. And the single most important thing we have learned is that businesses that shape markets are, without exception, one of a kind. Each arrived at the problem differently and built something entirely their own. When you have witnessed these journeys, you stop thinking about payments as a uniform layer, but as something that must adapt to unique business ambitions. The One of Your Kind campaign is our way of saying: we see you, not as a transaction category, but as a company that built something no else built, in a way no one else would have. And these businesses deserve payments that are built to be One of Your Kind.”

The film sidesteps corporate polish to showcase raw, lived-in growth journeys of Cashfree Payments’ long-standing partners, including BigBasket, Third Wave Coffee, and Redbus. The narrative reframes success and growth as less of a spectacle, and more of a story of becoming – with Cashfree Payments’ robust infrastructure as the invisible backbone that powers it all.

Akshat Chaturvedi, Karthik Nambiar and Nikhil Unni, Brand Strategy & Creatives, Talented said, “In a category where capabilities converge, we recognised an opportunity to differentiate through perspective. Payment gateways compete on features, but businesses are rarely spoken to in ways that reflect how differently they operate. ‘One of Your Kind’ became a platform to shift the narrative – from feature-led storytelling to an archive of ambition rooted in the larger philosophy of how Cashfree builds around each business’s individuality.”

Sanjana Krishnan and Rohan Shetty, Directors add, “This was one of those rare film shoots where we didn’t have sets to build – we had to inhabit real warehouses, offices, and store outlets. We moved like flies on the wall, letting the rhythm of the environment dictate the frame. The mixed-media documentary style became a careful choreography of photographs, paperwork, everyday objects, and candid human moments. Every detail had to feel intentional, even when the moment itself was unscripted.”

One of Your Kind signals how Cashfree Payments sees its role – not as a uniform layer across industries, but as infrastructure shaped around the specific pressures each category carries. Whether improving checkout conversion and managing COD risk in E-commerce, enabling seamless pre-authorisations in Travel, building robust subscription suites for SaaS, or expanding access through EMI for Education, Cashfree Payments builds around context, rather than conformity. A business shaped by the businesses it serves.

Watch the film here: youtu.be/EHXJRi9YzrY

About Cashfree Payments

Cashfree Payments is a leader in payments in India. Founded in 2015, Cashfree Payments processes transactions worth $80B annually for more than a million businesses.

Businesses use Cashfree Payments to collect payments from 100+ payment methods, make payouts, make cross border payments, improve conversions with a one-click checkout, recover abandoned carts, and predict and reduce returns. With an easy onboarding and integration process, and compatibility with popular merchant platforms like Shopify, Wix, WordPress, WooCommerce, WhatsApp, Cashfree Payments enables businesses to start transactions within a day. Cashfree Payments directly connects with all payment networks and owns its payment processing technology end-to-end, ensuring higher success rates and reliability. Built for scale, it enables businesses to process an industry-leading 12,000 transactions per second, handling peak demand effortlessly.

Alongside payments, Cashfree Payments offers SecureID, an identity verification stack with a comprehensive suite of APIs and KYC components. SecureID enables fintechs and startups to streamline compliant onboarding and KYC flows by minimising user inputs, thus reducing drop-offs, intelligently verifying identity documents, and detecting fraud and anomalies with high accuracy.

Cashfree Payments is authorised by the Reserve Bank of India to operate as a payment aggregator for both domestic and cross-border payments, and was one of the first entities to be authorised. It is also authorised to issue Prepaid Instruments. Cashfree Payments is backed by Silicon Valley investor Y Combinator, Apis Partners, State Bank of India (SBI), KRAFTON, and was incubated by PayPal.

Galgotias University has achieved another milestone, as one of its Alumni and Ex Army Wing Cadet Priyanshu Dixit, has been commissioned as a Lieutenant in the 3 Sikh Regiment of the Indian Army, passing out parade held at the OTA (Officers Training Academy) Chennai on 07 March 2026.

Galgotias University alumnus Priyanshu Dixit commissioned as Lieutenant in the Indian Army

Priyanshu Dixit, an Ex Army Wing Cadet of the NCC (National Cadet Corps) Batch 2020, 40 UP BN NCC and a student at the School of Basic and Applied Sciences (SBAS), was widely respected among his peers and mentors for his strong sense of responsibility, discipline, and leadership. During his life at Galgotias University, he served as SUO (Senior Under Officer), the highest rank a cadet can hold in NCC. He was always a fitness enthusiast, fond of sports, and maintained a high level of physical fitness.

From the beginning of his educational life, he showed a strong interest in joining the Indian Army to serve the nation. Former Chief of the Indian Army, Field Marshal Sam Manekshaw, was his inspiration, and he always aspired to follow in his footsteps. His parents supported him in pursuing this dream.

His journey toward the Indian Army is a result of years of hard work, discipline, and commitment to a larger purpose. As an NCC cadet, Priyanshu actively participated in multiple camps, hard training exercises, and leadership initiatives. His dedication and hard work ultimately led to his selection and being commissioned as an officer in the Indian Army.

Galgotias University proudly congratulates its student, Lieutenant Priyanshu Dixit, and wishes him strength, honour, and success as he begins his service to the nation. 

About Galgotias University
Galgotias University is among the world’s leading universities in Quacquarelli Symonds (QS Rankings) and Times Higher Education (THE) Rankings.

Galgotias University proudly ascends in the QS World University Rankings 2026 by Quacquarelli Symonds, securing a coveted position in the 1201–1400 global band. Ranked 15th among top private universities and 43rd among all Indian universities, this achievement marks a powerful endorsement of Galgotias’ unwavering commitment to academic excellence, global relevance, and innovation in higher education. Galgotias has also been accredited with NAAC A+ grade in its very first cycle, achieving these milestones in a record time of just 14 years.

In the Times Higher Education (THE) World University Rankings 2025, Galgotias University has been ranked 45th among Indian universities (including both government and private institutions) and placed in the globally prestigious 1001–1200 band. This recognition reinforces the university’s growing stature in the international academic landscape and reflects its consistent progress across global higher education benchmarks.

These recognitions highlight Galgotias University’s strong focus on teaching excellence, research impact, internationalization, industry integration, and innovation driven learning, shaping globally competent graduates ready for the challenges of the future.

For more information, please contact:
Dr. N K Gaur
Registrar
Galgotias University
registrar@galgotiasuniversity.edu.in.

Please visit: www.galgotiasuniversity.edu.in.

Nippon Paint India, part of the NIPSEA Group and the No. 1 paint and coatings companies in the Asia Pacific region, has announced a strategic partnership with Humble Bee, a purpose-driven social enterprise working to transform India’s beekeeping ecosystem through innovation and sustainable practices.

Nippon Paint India Partners with Humble Bee

The collaboration brings together high-performance, eco-conscious coatings expertise and precision-engineered hive manufacturing to strengthen India’s apiculture infrastructure from the ground up. The initiative focuses on enhancing the durability, safety, and longevity of wooden beehives, thereby supporting healthier bee colonies and improved rural incomes.

Mr. Mark Titus, President-Decorative Coatings Business, Nippon Paint India, said, “The beehive represents productivity, interdependence, and resilience. By extending our expertise in durable and environmentally responsible coatings to this ecosystem, we are contributing beyond product performance, supporting livelihoods, strengthening biodiversity, and enabling long-term rural sustainability.”

As a GreenPro-certified brand, Nippon Paint India adheres to stringent environmental benchmarks, ensuring its coatings are free from harmful VOCs and safe for surrounding ecosystems. The low-VOC formulations provide structural protection while maintaining a bee-safe environment within the hive.

Humble Bee’s beehives, manufactured at its Varanasi facility, India’s first precision-engineered beehive manufacturing unit, are crafted using sustainably sourced Southern Yellow Pine. These hives are coated with Nippon Paint’s low-VOC, weather-resistant formulations designed to withstand India’s diverse climatic conditions.

Ms. Monika Shukla, CEO and Co-founder of Humble Bee added, “Every color on these hives tells a story, of a woman reclaiming her agency, of crops that flourish, and of biodiversity that revives.”

Across tribal and rural regions, particularly among first-generation women farmers, these painted hives are being introduced to improve productivity, resilience, and livelihood stability. India continues to face a significant gap in pollination capacity, even as global honey markets increasingly demand traceable and ethically produced products. This partnership seeks to address both challenges by strengthening the foundation of sustainable apiculture at the hive level.

Field trials will be conducted over the coming months to assess bee compatibility, coating durability, and performance under varying environmental conditions, after which the initiative is expected to scale across key regions in India. As part of the collaboration, Nippon Paint and Humble Bee have also co-developed a distinctive ‘Blobby’ hive design, reflecting a shared commitment to innovation and community impact.

Sony India announced the launch of a new colour variant, Sand Pink, for its wireless noise cancelling headphones, WH-1000XM6. The award-winning WH-1000XM6 series continues to set benchmarks in premium audio and personal listening experiences. Building on this legacy, the introduction of the Sand Pink variant blends premium sound with industry-leading noise cancelling in a seamless, sophisticated design offering an unparalleled audio experience for music lovers, fashionistas, travellers, and professionals alike. The new Sand Pink finish adds a fresh and contemporary aesthetic to the iconic WH-1000XM6 lineup, elevating both style and performance.

WH-1000XM6 New Sand Pink Colour Variant

The WH-1000X6 headphones allow you to hear your music as it was meant to be. Developed in collaboration with world-renowned mastering engineers at three of the industry top recording studios, Sterling Sound, Battery Studios and Coast Mastering the WH-1000XM6 refines every note for studio-level accuracy, delivering a superior music experience. 

The WH-1000XM6 are engineered to perfection with the specially designed driver unit delivering clarity that feels almost tangible, and every detail comes through with precision. 

The next evolution in noise cancellation​

Powered by advanced processor and an adaptive microphone system, noise cancelling is optimised in real time on the WH-1000XM6, so your world stays undisturbed, and your sound stays pure. With processor speeds seven times faster than its predecessor, the HD Noise Cancelling Processor QN3 fine-tunes 12 microphones, which is 1.5 times more than its precursor the WH-1000XM5, in real time, delivering a dramatic leap in noise cancelling and sound quality. The precise detection of the twelve optimally places microphones allow the noise cancellation to adapt more precisely to fit you and your environment. Whether you are looking to block out noise on a busy commute or stay focused in the office, your sound experience will be seamless and powerful. 

Additionally, the WH-1000XM6 features Sony’s most advanced noise cancelling yet, powered by a next-generation chip and intelligent algorithms that block distractions before they reach you. Co-created with world-renowned mastering engineers, the headphones deliver studio-level sound precision, while 360 Reality Audio Upmix for Cinema brings immersive, theatre-like audio to life. Designed for everyday use, the WH-1000XM6 also ensures ultra-clear call quality, so you are always heard on every call, in any environment. 

With this launch, Sony is broadening its appeal among younger audiences and consumers seeking a blend of high-performance technology and expressive design. The new Sand Pink colour, in essence, offers a playful yet sophisticated alternative to more classic shades. 
 

Pricing and Availability

The WH-1000XM6 Sand Pink is available now. It will be available on Select Sony Center, Croma and Reliance outlets, www.ShopatSC.com portal and Amazon.

About Sony India Pvt. Ltd.

Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.

The Kauvery Cancer Institute, a unit of Kauvery Hospital, successfully organized the Kauvery Cancer Conclave, a one-day academic program focused on advancing knowledge and collaboration in the management of gynaecological cancers.
 

Oncologists from Kauvery Cancer Institute and Faculties at the Kauvery Cancer Conclave 2026
 

The conclave featured scientific sessions dedicated to Endometrial, Ovarian, Cervical and Vulvar Cancers, where experts discussed evolving treatment approaches, multidisciplinary care, and the latest advancements in oncology. The sessions were designed to promote knowledge exchange and enhance clinical understanding among healthcare professionals.
 

The event saw active participation from over 250 attendees, including doctors and medical students, who engaged enthusiastically in the discussions and academic sessions throughout the day.
 

A key highlight of the conclave was a series of panel discussions involving distinguished faculty members from across Chennai, enabling a dynamic exchange of ideas and experiences in managing complex cancer cases. To make the program more interactive, an academic quiz was also conducted for participants.
 

Speaking about the initiative, Dr. Aravindan Selvaraj, Co-founder and Executive Director Kauvery Group of Hospitals, said, “This conclave marks the first edition of the Kauvery Cancer Conclave at this scale, bringing together experts and young medical professionals to discuss key aspects of gynaecological cancers such as endometrial, ovarian, and cervical cancers. Academic collaboration and continuous learning are essential to advancing cancer care and improving patient outcomes. We envision this conclave becoming an annual platform where each year we will focus on different areas of oncology, encouraging knowledge sharing and meaningful discussions among specialists.”
 

The conclave was organized by a dedicated team of specialists from Kauvery Hospital, including Dr. A. N. Vaidhyswaran, Dr. Sujay Susikar, Dr. Suresh Kumar, Dr. Aswin A. N., Dr. Preethi Ashok, Dr. Kishore Kumar Reddy, and Dr. Priya Philip, who curated a comprehensive academic program for the participants.
 

The Kauvery Cancer Conclave reflects the commitment of the Kauvery Cancer Institute to fostering clinical excellence, academic engagement, and collaborative learning in the field of oncology.

Bisleri International today announced a landmark six-year strategic partnership with Procam International, becoming the Official Hydration Partner for four of the world’s most prestigious distance running events – the Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K Bengaluru, and Tata Steel World 25K Kolkata.

Bisleri International Announces Six-Year Strategic Partnership with Procam International for India’s Marquee Marathons

Through this long-term association, Bisleri strengthens its position as the hydration partner of choice for India’s largest and most influential running platforms, supporting hundreds of thousands of participants across elite, amateur, and community categories.

As part of the partnership, Bisleri will power the race-day experience with multiple hydration stations placed strategically across the course, ensuring seamless access to safe and reliable hydration for runners. The brand will have a strong on-ground presence through inflatable arches and integrated route branding. Limited-edition Bisleri bottles featuring elite runners will also be introduced to commemorate the events and celebrate sporting excellence. The brand will further amplify the association through engaging digital content campaigns, bringing race stories, athlete journeys, and behind-the-scenes moments to audiences nationwide.

In line with its sustainability commitment, Bisleri will extend its Bisleri Greener Promise initiative across these events. This includes the installation of recycled plastic benches and dedicated waste collection bins at marathon venues, promoting responsible plastic usage and recycling awareness among participants and spectators alike.

Commenting on the partnership, Mr. Angelo George, CEO, Bisleri International, said, “At Bisleri, we believe hydration is fundamental to performance — whether in sport or in everyday life. Our long-term partnership with Procam International is a natural extension of our commitment to enable excellence at scale. These marquee marathons represent the very best of human endurance, community participation, and national pride. We are proud to power these moments over the next six years. Equally important is our responsibility towards sustainability. Through our Greener Promise initiatives at these events, we aim to demonstrate that large-scale sporting platforms can also be environmentally responsible.”

Speaking on the brand’s marketing and consumer engagement strategy, Mr. Tushar Malhotra, Director – Sales and Marketing, Bisleri International, said, “Bisleri has been championing hydration across India and Middle East’s with a sports marketing portfolio covering more than 120+ associations. Our strategic six-year association with Procam International provides a powerful platform to connect with a highly engaged consumer base in India’s largest participative sport spectacle.”

With this association, Bisleri International not only reinforces its leadership in the hydration category but also aligns with India’s growing culture of fitness, community participation, and sustainable event execution.

Commenting on the partnership, Mr. Anil Singh, Managing Director, Procam International, said, ”The Tata Mumbai Marathon, Vedanta Delhi Half Marathon, TCS World 10K Bengaluru, and Tata Steel World 25K Kolkata are more than races — they are movements that inspire healthier cities and stronger communities. Our association with Bisleri reflects a shared vision to accelerate the growth of running in India and strengthen its ecosystem. Hydration is fundamental to performance, and this partnership enables us to set new benchmarks in race-day excellence and environmental responsibility. Together, over the next six years, we will enhance the runner experience at scale while shaping a more sustainable and future-ready distance running ecosystem for India.”

About Bisleri International Pvt. Ltd
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

About Procam International
Since its inception in 1988, Procam International has been the driving force behind the growth and development of sports management in India. Founded by the dynamic Singh brothers Anil and Vivek, Procam is India’s premier sports management company and is involved in live events, sports consultancy, and live television production. With astute planning and exemplary execution, Procam has a track record of conceptualising and promoting over 100 international events, across the disciplines of Powerboat Racing, Cricket, Football, Tennis, Distance Running, Squash, WWE, Horse Racing, Volleyball, among others. These events have elicited participation of the highest calibre of athletes and huge public interest and attendance.

Pioneers of the distance running movement in India, Procam International’s Big 4 – Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K and Tata Steel World 25K Kolkata— are global leaders in their respective distances. They have ushered in a running revolution that has helped redefine the health, fitness, and ‘giving’ paradigm of our country. For more information, please visit www.procam.in.