The transformation of a real estate market is often closely linked to the development of infrastructure. A clear example of this phenomenon can currently be seen in the National Capital Region (NCR), where locations along the Regional Rapid Transit System (RRTS) corridor are rapidly emerging as attractive residential and investment destinations. Areas such as Raj Nagar Extension, Siddharth Vihar, Duhai and nearby micro-markets on Delhi-Ghaziabad-Meerut route are witnessing renewed interest from developers, investors and homebuyers alike.

The Delhi–Meerut RRTS is enhancing NCR connectivity, reducing travel time and driving growth in emerging hubs like Duhai and Raj Nagar Extension

The impact of infrastructure development on property markets is not new, but the scale at which connectivity is improving across NCR is creating entirely new growth corridors. The Delhi–Meerut RRTS corridor, India’s first semi-high-speed regional rail system, has significantly reduced travel time between these two cities and towns on the route. Commuters are now able to travel from Meerut to central Delhi in around an hour and from location like Duhai and Raj Nagar in roughly 30–40 minutes, dramatically improving daily connectivity for professionals working in the capital.

Route map of the Delhi–Meerut RRTS corridor, highlighting key stations and emerging growth corridors such as Siddharth Vihar, Duhai and Raj Nagar Extension in NCR

Along with the RRTS, these locations are also benefiting from a strong network of highways and expressways including the Delhi–Meerut Expressway, Eastern Peripheral Expressway, NH-9 and the upcoming rapid urban infrastructure projects. This growing connectivity has made locations such as Raj Nagar Extension, Siddharth Vihar, Duhai increasingly attractive for both end-users and investors seeking value in the NCR housing market.

Rising Demand Driven by Affordability
One of the biggest advantages these locations currently offer is affordability. While the average price of new residential launches in several prime NCR micro-markets such as Gurugram and central Noida has crossed ₹15,000–₹16,000 per square foot in recent years, several projects in Ghaziabad are still available at around ₹9,000–₹11,000 per square foot or in Raj Nagar and Duhai at around ₹6,000–₹8,000 per square foot. This price gap has opened a window of opportunity for first-time homebuyers and middle-income families who wish to stay connected to Delhi without stretching their housing budgets.

Raj Nagar Extension in particular has evolved into one of Ghaziabad’s most active residential clusters over the last decade. With a mix of mid-income and premium developments, the area now hosts thousands of residents and continues to attract new projects. Siddharth Vihar, strategically located near NH-9 and close to Noida, has also gained traction as a well-planned residential zone with improved connectivity to both Delhi and Noida.

Emerging Investor Interest Around Duhai
Beyond the established micro-markets like Raj Nagar extension and Sidharth Vihar, emerging locations such as Duhai are beginning to attract significant investor attention. The presence of an RRTS station in Duhai, combined with its strategic position near the intersection of the Eastern Peripheral Expressway and the Delhi–Meerut corridor, is turning the area into a potential growth hotspot.

Real estate consultants and local brokers note that investors are increasingly exploring these micro-markets because they combine strong future connectivity with comparatively lower land prices. Historically, many of NCR’s successful real estate corridors—from Dwarka Expressway to Noida Expressway—have followed a similar pattern where infrastructure announcements triggered long-term property value appreciation.

Premium Projects Reflect Growing Confidence
The growing confidence of developers in the Ghaziabad market is also reflected in the launch of premium housing projects in the region. Several national and regional developers have already introduced large residential developments in the area, many of which have witnessed strong sales momentum.

Industry stakeholders and experts believe that as connectivity improves further and more infrastructure projects reach completion, Ghaziabad could increasingly emerge as a viable alternative for homebuyers who are priced out of Delhi, Gurugram or central Noida real estate market.

Township Developments on the Horizon
Large township developments are also expected to play a crucial role in shaping the next phase of growth. Integrated townships that combine residential units, commercial spaces, schools and lifestyle amenities are increasingly being planned to cater to the evolving expectations of modern homebuyers.

Commenting on this trend, SAYA Group said the company is planning a major township project in the emerging Duhai region.

“The RRTS and expressway connectivity have given a new lease of life to the Ghaziabad–Meerut corridor. It has also opened up significant opportunities for homebuyers looking for well-connected properties in NCR at a more affordable price point. We have recently secured around 20 acres of land near Duhai in Ghaziabad and are planning to develop a mixed-use township there,” said Vikas Bhasin, Managing Director, Saya Group.

“The project will feature residential units of various configurations, along with commercial spaces and institutional facilities such as schools, creating a self-sustained community. Our aim is to cater to a wide spectrum of homebuyers by offering homes ranging from 1 BHK to 5 BHK with modern amenities while keeping pricing accessible. With the RRTS connectivity and strong road infrastructure, we believe this micro-market has the potential to emerge as one of the most promising residential destinations in NCR,” added Bhasin.

The Next Growth Story of NCR
As infrastructure projects such as the RRTS gets operational and connectivity between Delhi and surrounding cities improves, the real estate map of NCR is gradually being redrawn. Areas that were once considered peripheral are now evolving into well-connected residential hubs.

For homebuyers seeking affordability and connectivity, and for investors looking at long-term appreciation, Raj Nagar Extension, Siddharth Vihar, Duhai and emerging nodes along the RRTS corridor may well represent the next chapter in NCR’s real estate growth story.

Target Learning Ventures Pvt. Ltd., a leading educational resource provider and trusted publishing house, has launched Tayari Entrance by Target, a new mobile application designed to support students preparing for entrance examinations such as NEET, JEE and MHT-CET. The app is now available for download on iOS & Android from 1 March 2026.

Tayari Entrance by Target

The app is built to make preparation more organised and engaging. It has brought together practice tools, concept revision, quizzes and performance tracking in one place. Students can now create personalised practice sessions through a Custom Test Generator and access a wide bank of Previous Year Questions, helping them prepare in alignment with actual exam patterns. Designed with a gamified approach, Tayari Entrance allows students to challenge their friends, compete on performance and attempt to beat each other’s records while solving questions, making preparation more interactive and motivating.

A key highlight of the application is the AI-powered “Chanakya Error Lab”, which helps students analyse their mistakes and recognise patterns in their learning. The feature encourages smarter preparation by guiding users towards areas that need improvement rather than simply showing right or wrong answers.

The app is available through both free and premium plans. The free version supports regular practice and progress monitoring, while the premium plan offers deeper analysis, extended practice content and advanced preparation support for aspirants.

Students can also easily access on this app important academic questions provided by National Testing Agency and NCERT, making preparation more streamlined and convenient.

Dilip Gangaramani, Founder Director & CEO of Target Learning Ventures Pvt. Ltd., said, “Our aim has always been to make quality learning accessible to every student. Entrance preparation often feels overwhelming for students. With Tayari Entrance by Target, we wanted to create a space that makes preparation structured, engaging and less stressful. The app is designed to help students practise consistently, understand where they are going wrong, and build confidence step by step. Our goal is to support every learner with the right guidance and reliable resources as they prepare for important exams.”

Video link of Tayari App – www.instagram.com/reel.

About Target Learning Ventures Pvt. Ltd
Target Learning Ventures’, formerly known as Target Publications Pvt.Ltd. not only publishes educational books but also works for the betterment of the society in collaboration with a non-profit organization, “Foundation for Learning & Development”. With over 19 years of dedication, Target Publications has been a key player in educational content creation. Target covers a spectrum of educational content; from KG to competitive exams like NEET, JEE, MHT-CET and CUET. Target Publications have more than 900 published titles, and collaboration with 6000+ coaching institutions, and partnering with 500+ schools. Its diverse product portfolio includes children’s books, school and college material, competitive exam resources, and stationery. Target is now also content partners for various government bodies and members of think tanks. They are empowering students with cutting-edge learning experiences by helping schools establish robotic labs and astronomy centers.

For more details
Kranti Sanyal, Target Learning Ventures Pvt. Ltd.

Email kranti.sanyal@targetlearningventures.com.
Mobile – 9167335033

Before the titles, before the meetings, before the roles we play outside, there is home. For entrepreneur Aman Gupta, that space is his apartment high up in one of Gurgaon’s sleek residential towers, shaped with care, gratitude and the people who matter most. In the latest episode of Asian Paints Where The Heart Is Season 9, viewers are welcomed into his and wife Priya Gupta’s home, a space tucked amid treetops and landscaped greens that feels contemporary, personal and full of stories.

Asian Paints Where The Heart Is S9 – Aman Gupta with Priya Gupta

The experience begins even before stepping inside the home. Outside the apartment, a lobby installation of three framed canvases, each carrying tiny terracotta boats, Inside, this idea reappears as a striking suspended jute sculpture titled The Boat of Abundance. “Everything we have is because of boAt, so I felt it was necessary to have a boat in the home,” Priya shares. Close by sits a small mandir, grounding the home’s calm and gratitude.

Known for his sharp wit on India’s business reality series on TV and for building one of India’s most loved consumer tech brands, Aman is used to fast rooms and louder conversations. At home, however, the rhythm shifts. “This is where we slow down,” he says. “Everything here is designed for how we actually live.”

Planned as one open, flowing space, the living, dining and lounge areas merge effortlessly, allowing light, movement and conversation to travel freely. What appears to be a clean corner hides a cleverly integrated speaker system. The space is designed to transform effortlessly—“When you have a party here, you actually have to close the doors and this place becomes like a full party. One speaker here, one speaker there,” he says,

Large windows flood the home with natural sunlight, while a palette of soft whites and muted greys sets a calm foundation. Warm wooden finishes, subtle metallic accents and abstract artworks add layers of character, creating a space that feels modern yet easy. The open layout also makes room for everyday family moments, including their youngest daughter happily riding her bicycle across the living area,.

Priya led most of the design decisions, keeping the palette understated and balanced, while Aman’s personality appears in select, confident moments. Rounded furniture, soft-edged lighting and comfortable seating make the living space feel welcoming rather than styled. The living room flows into the dining area, a cosy bar and an adjoining entertainment room, where an emerald, green accent wall sets the mood. This is one of the few spaces where Aman had full creative control, and it often becomes the family’s movie-watching zone.

Another space that carries Aman’s stamp is his personal den, designed as his own room. While the rest of the home carries a calm, contemporary rhythm, Aman’s den aka “Bollywood Room” is where his personality steps into the spotlight unfiltered, playful, and unapologetically dramatic. The walls of this room are a gallery of characters and contradictions—villains on one side, heroes on the other—“Life is like that… in between villains and heroes of life—this is what life is,” he says laughing, reflecting the contradictions and choices that shape real journeys.

That sense of humour carries into the guest powder room, where a bold hand-painted tiger appears against a deep green backdrop – easily one of the most unexpected, conversation-starting corners of the home. The tiger wears aviator sunglasses much like Aman himself and holds a personal connection for him, representing strength, instinct and confidence.

 “That is designed by Aman. This bathroom was hand-painted,” says Priya. . Aman, meanwhile, owns the moment entirely. “The tiger, this is me,” he says, grinning, before adding, “It’s like my spirit animal… I’m mostly lazy, but when I have to get things done then I have to go aggressive… and just go all in.” It’s funny, it’s bold, it’s wildly distinctive and it captures the home’s best quality

From this burst of character, the home flows onward into its more intimate corners—where the mood softens, the palette quietens, and family takes centre stage.The master bedroom, connected to the children’s room by a short passage, reflects Aman’s upbringing in a joint family, where spaces flowed easily and everyone stayed close. “I wanted that same feeling here,” he says.

The children’s room carries a softer, more playful energy built around what they love, not what looks perfect. “It’s done all in pastels and light colours. That’s how my daughter wanted it,” Priya shares, adding that she specifically asked for “this dull pink, this dusty pink along with creams for her room.” “She has her favourite quotes on the wall,” she points out—while the layout keeps the family connected. “If we’re in our room, we can see what the kids are doing here,” he says, reinforcing how this home is designed to feel open, lived-in, and closely knit.

Season 9 of Asian Paints Where The Heart Is also introduces the Asian Paints Where The Heart Is Lookbook, a first for the series and a natural extension of the stories seen across these homes. For Aman and Priya’s apartment, the Lookbook decodes the balance between calm, contemporary tones and the playful bursts of personality that define their space from soft neutrals and warm wooden finishes to emerald entertainment room and the striking hand-painted powder room. By translating these design choices into curated colour palettes, textures and styling cues, the Lookbook allows viewers to move beyond inspiration and discover how such layered, lived-in homes can be thoughtfully recreated in their own spaces.

Aman and Priya Gupta’s Gurgaon apartment stands as a reminder that a home should be built for comfort and authenticity, not appearances. As Aman puts it, make your house for yourself and for how you want to live in it, not for others. With Season 9, Asian Paints Where The Heart Is continues to celebrate homes that reflect real people and real lives.

Catch the episode in the link below. The series is available across Asian Paints’ digital platforms and on the OTT platform, JioHotstar.

Link to the episode: www.youtube.com/watch?v=R-Hfm8jEoD0

Where the Heart Is Lookbook: www.beautifulhomes.asianpaints.com/magazine/where-the-heart-is.html

About ‘Asian Paints Where The Heart Is’ Season 09

Asian Paints Where The Heart Is is Asian Paints’ flagship home and lifestyle series that explores the deeply personal relationship people share with their homes. Now in its ninth season, the series goes beyond décor to capture how Indian homes are being shaped by emotion, identity, relationships, and everyday living.

Season 9 features Archana Puran Singh, Keerthy Suresh & Antony Thattil, Sonakshi Sinha & Zaheer Iqbal, Gautam Gambhir and Aman & Priya Gupta each opening the doors to homes that reflect who they are beyond their public personas. Through thoughtful storytelling, the series highlights how colour, texture, light, and spatial design quietly influence how people live, feel, and connect.

As a first this season, Asian Paints introduces a curated Where The Heart Is Lookbook, allowing viewers to recreate elements of homes in their own spaces. Featuring décor cues, colour inspirations, and design tips drawn from the episode, the vision board is seamlessly integrated into the viewing experience, guiding audiences to BeautifulHomes.com. 

Asian Paints Where The Heart Is Season 9 is available across Asian Paints’ digital platforms and OTT platform, JioHotstar.

About Asian Paints Limited

Since its founding in 1942, Asian Paints has become India’s leading and Asia’s second-largest paint company, with a consolidated turnover of Rs. 33,797 crores (Rs. 338 billion). It continues to uplift spaces, transcend the boundaries of colour and design, creating a positive impact in the lives of customers. The organization operates in 14 countries and has 26 paint manufacturing facilities globally, servicing consumers in over 60 countries.

Asian Paints has always been a leader in the paint industry, innovating and introducing new concepts in India like Colour Ideas, Beautiful Homes Painting Service, Colour Next, and Asian Paints Beautiful Homes Stores. Asian Paints manufactures a wide range of paints and coatings for Decorative and Industrial use and also offers specialized painting and interior decor solutions. The decorative business portfolio also includes the SmartCare range for waterproofing, WoodTech products for wood finishes, and the Adhesives range for all surfaces.

Asian Paints also offers a wide range of Home Décor products and is one of the leading players in the integrated decor space in India, offering Modular Kitchens and wardrobes, Bath Fittings and Sanitaryware, Decorative Lightings, uPVC windows and doors, Wall coverings, Furnitures, Furnishings, Rugs, etc.

For our email disclaimer please visit www.asianpaints.com/disclaimer.html#email

Metropolis by Reliance MET City, Haryana, has today become India’s first project to receive LEED Platinum Pre-Certification under the LEED for Cities: Plan and Design rating system, as confirmed by Green Business Certification Inc. (GBCI). This unique and prestigious distinction places Metropolis amongst a handful of globally planned developments to achieve this recognition.

Metropolis by Reliance MET City

LEED (Leadership in Energy and Environmental Design), developed by the U.S. Green Building Council (USGBC), is the world’s most widely recognised green building and community certification framework. The LEED for Cities and Communities: Plan and Design program evaluates large-scale developments at the planning stage, ensuring sustainability principles are embedded across infrastructure, energy, water, mobility, ecology, and livability, from the design stage itself.

Mr. Shrivallabh Goyal, CEO & Whole Time Director, Reliance MET City, said, “Achieving LEED Platinum pre-certification for Metropolis by MET City is a testament to our vision and is an integral part of our journey towards building a world-class, future-ready urban ecosystem in India. Embedding sustainability, resilience, and quality of life at the very foundation of planning and design, has always been our priority. We envision that Metropolis will not only meet global benchmarks, but by itself set new standards for responsible urban development, economic opportunity, and livability for generations to come.”

Through the LEED framework, projects are assessed across key areas including natural systems and ecology, transportation and land use, energy and greenhouse gas emissions, water efficiency, materials and resources, and quality of life indicators. Securing the highest level of pre-certification demonstrates the project’s alignment with global best practices in sustainable urban planning.

Pre-certification under the Plan and Design framework provides a structured roadmap to guide implementation and continuous performance improvement as the development progresses and is in line with Metropolis by MET City’s commitment to measurable outcomes including reduced environmental impact, resource efficiency and climate resilience for future residents, businesses, and visitors. 

Located in Village Daryapur on MDR 123, Metropolis enjoys a highly distinct location advantage. Situated 0 Km from Delhi and 5 minutes from the KMP Expressway, there is also close proximity to AIIMS Badsa, the upcoming Haryana Orbital Corridor and the proposed BCCI international cricket stadium. The residents and businesses also enjoy the benefit from the larger Reliance MET City ecosystem, which includes social, healthcare and education infrastructure.

About Reliance MET City
Reliance MET City is an 8,250-acre integrated smart city and global manufacturing hub located in Jhajjar district, Haryana. Home to over 650 companies from 11 countries and supporting more than 40,000 jobs, MET City is one of India’s most advanced industrial and mixed-use developments. Backed by world-class infrastructure and IGBC Platinum-certified planning, Reliance MET City is designed to deliver a holistic ecosystem that drives economic growth, community living and sustainable urban development.

About Metropolis
Metropolis is an integrated mixed-use development by Reliance MET City, forming part of a 140-acre master plan that includes residential plots, industrial plots and a future group housing component. The project is designed to offer flexibility, long-term value and seamless integration with the larger MET City ecosystem, enabling residents and businesses to benefit from world-class infrastructure, strategic location and a dynamic live-work-play environment.

About the U.S. Green Building Council (USGBC)
The U.S. Green Building Council (USGBC) is committed to transforming how buildings and communities are designed, built, and operated to create healthy, equitable, and resilient places. USGBC developed the LEED green building program, a globally recognized framework for sustainability performance.

To mark one of the most important milestones in the storeyed development of the iconic 31-acre Riverdale micro-township, Duville Estates Private Limited announced the launch of the final residential tower at Riverdale Grand. The announcement was made at a marquee event, ‘Building Together’, to the channel community.
 

Mr. Tushad B. Dubash, Director, Duville Estates (centre), with Mr. Bennett Fernandes, Head – Marketing, Brand & Customer Engagement (left), and Mr. Vikrant Patil, Head of Sales (right)
 

Duville Estates has used its proprietary ‘Design-Thinking’ to redraw the contours of the apartments in order to maximize the relevance of the product offering with discerning clientele seeking large spacious 3 Bed apartments in the central precinct of Kharadi. With the spatial contours redrawn, this last residential tower takes the internal space and the living and dining areas in particular to a whole different level in terms of a living experience. Riverdale Grand-B4 delivers a superior living experience given its spacious patios and the unhindered views across the riverfront and the city and last but not least the amenities that provide a holistic living experience within the residential community.
 

The gathering brought together the company’s extended sales ecosystem to celebrate not just the launch, but the power of enduring partnerships. The evening was marked by an atmosphere of excitement and anticipation as channel partners received the first official preview of the newly launched tower. Through an immersive presentation and dialogue, Duville Estates reinforced its long-term vision and commitment to exceeding customer expectations with the design of a product that is par excellence which sets new benchmarks. This event brought out a warm and spontaneous Q&A session with Mr. Tushad B. Dubash, the Director of Duville Estates and reinstated the purpose that Duville Estates attaches to its relationships with the channel as strategic partners building collective outcomes. ‘Building Together’ was testimony to this symbiotic relationship that has fuelled the success of Riverdale over the years.
 

Speaking on the occasion, Mr. Tushad B. Dubash, Director, Duville Estates, said, “Riverdale Grand Building B4 represents an important milestone chronicling the completion of a journey which comprises of 5 residential communities and 2 commercial entities beginning with Riverdale Heights and moving onto Riverdale Residences, Riverdale Suites and then Riverdale Grove and now Riverdale Grand. We stand committed to creating long-term value through well thought-through design, execution a holistic lifestyle environment and aim to continue this through our impending launches on schedule.”
 

The overwhelming participation at ‘Building Together’ reaffirmed the strong confidence that the channel community places in the Duville Estates brand. The launch of B4 can appropriately be termed as the crown in the Riverdale development.
 

About Duville Estates
Duville Estates is a renowned real estate developer operating in Mumbai and Pune. Recognized for delivering high-quality residential and commercial properties, the company is committed to redefining urban living through exceptional building design, modern amenities, and a customer-first approach. The company has been responsible for transforming the urban landscape through the creation and delivery of benchmarks in the markets it operates in.
 

Its ‘Design-Thinking’ processes and application reflect its commitment and planning that goes into the building elevation design, the master plan and the residential community design that deliver exceedingly well-planned residential developments. The ‘Design-Thinking’ process also reflects the research and customer need by delivering zero-wastage apartments and the lifestyle amenities that are substantive of its customer-first approach.
 

Driven by the core values of ethics, trust, and transparency, Duville Estates focuses on exceeding customer expectations. Its flagship 31-acre micro-township, Riverdale, exemplifies this vision with the delivery of completed projects such as Riverdale Heights, Riverdale Residences, and Riverdale Suites, as well as upcoming projects like Riverdale Grove and Riverdale Grand.
 

Duville Estates adopts a methodical approach towards Sustainability with the 1st phase of Riverdale having achieved an IGBC Gold Certification and the 2nd phase being awarded a Platinum Certification by ASSOCHAM – GEM (Green Energy Management), the highest green building certification, making it one of the very few Five-Star Pre-Certified residential projects in Pune.
 

For more information, please visit www.duville.com.

Nutrica Foods, India’s fastest-growing wellness-first FMCG brand, successfully concluded its highly anticipated exhibition at AAHAR 2026, India’s leading food and hospitality trade fair held at Bharat Mandapam, New Delhi. The brand’s showcase drew industry professionals, food manufacturers, and hospitality leaders, strongly reinforcing its commitment to providing practical, health-focused solutions for India’s evolving food landscape.

Nutrica Foods showcases its product-led portfolio at AAHAR 2026

At the exhibition, Nutrica presented its expanding lifestyle and wellness portfolio, including Pro-Blend edible oils, Yellow Mustard Oil, Bee Honey, and Peanut Butter. Live product sampling sessions drew significant visitor engagement, allowing attendees to experience the products in real-time applications and understand their role in everyday nutrition.

The brand also introduced an interactive cycling challenge, which proved to be a major crowd puller, engaging over 2000  participants in a fitness-inspired activity where participants won exclusive Nutrica-branded merchandise and product samples. Complementing the engagement was the booth’s striking visual identity, featuring life-size installations of the Oil Bottle, Bee Honey, and Peanut Butter jars, along with anamorphic 3D displays, creating a strong and immersive presence on the exhibition floor. Over 3000 curated goodie bags were distributed to visiting trade partners and guests, further strengthening engagement with industry stakeholders.

“AAHAR remains one of the most important platforms for engaging with India’s food ecosystem, and this year’s response to Nutrica has been extremely encouraging. We saw strong interest from manufacturers and hospitality partners who are actively exploring nutrition-led ingredients that can integrate seamlessly into everyday food applications. At Nutrica, our focus is on offering products that combine quality, functionality, and convenience. The conversations and partnerships that emerged during the exhibition reinforce the growing momentum around healthier food choices across the industry,” said Sparsh Sachar, Director and Business Head, FMCG Vertical, Nutrica.

Following its participation, Nutrica plans to build on the insights and partnerships generated during AAHAR 2026 as it continues expanding its presence in the nutrition-focused food segment.

About Nutrica Foods
Nutrica, a leading wellness brand under BN Agritech Limited, carries a mission to reimagine health by crafting innovative and nutritious oils that cater to the diverse needs and preferences of families across India. Understanding that every family is unique, the company is dedicated to creating nutrient-infused products that fulfil the health goals and taste preferences of its customers.

The 15th edition of ad:tech New Delhi opened today at Yashobhoomi, bringing together leaders from across marketing, media, advertising, and technology to examine how artificial intelligence, evolving data ecosystems, and changing consumer behaviour are reshaping the future of marketing.

ad:tech New Delhi 2026 opens at “The Bold Front,” spotlighting AI’s growing role in shaping the future of marketing

Held under the theme “The Bold Front,” the conference set the stage for conversations around a rapidly transforming industry where human creativity and intelligent technology are converging to redefine how brands connect with audiences.

Reflecting on the broader momentum at “The Bold Front,” Jaswant Singh, Country Managing Director, ad:tech India, noted how the conference captures the strategic pivot taking place across marketing today: “Consumer expectations are changing faster than ever, and brands must respond with intelligence and agility. At ad:tech New Delhi 2026, we are discussing how AI, data, and programmatic media can help organisations understand audiences more deeply and deliver relevant experiences. Success is now defined not only by reach but by the trust and value a brand creates at every touchpoint. Companies are exploring how to combine creativity with insight to foster stronger engagement. Creativity and human judgement remain essential, but technology is amplifying their reach. This is how the industry can build both growth and resilience for the future.”

Over the past 15 years, ad:tech New Delhi has emerged as one of India’s most influential platforms for marketing innovation, enabling industry leaders to exchange ideas, explore new technologies, and navigate the evolving digital ecosystem.

At the 2026 edition, the expo hall was buzzing with energy. Over 70 companies, along with their experts and brand teams, demonstrated the latest innovation in AI, programmatic advertising, martech, data intelligence, and digital media solutions. Attendees also engaged in partner sessions by Google, Amazon, Magnite, and Click2Commission, gaining practical insights on platform strategies, publisher success, and emerging trends. Playful activations like Jenga, Tetris, and table tennis brought a fun, engaging dimension to the experience.

With participation from global tech companies, agencies, publishers, and marketing leaders, the scale and diversity of the event highlight the rapid growth and dynamism of India’s marketing technology ecosystem.

Exploring “The Bold Front” of Marketing
Across three stages- VISION, LIVE, and DEEP DIVE- Day 1 explored how marketing leadership is evolving as the industry moves from experimentation with AI toward deeper integration across the marketing stack.

The opening keynote, delivered by Jamie Jouning, Global Head of Advertising, The Economist, highlighted the importance of smarter systems in an AI-driven environment:

“We’re operating in a world of constant uncertainty, where AI is accelerating, but adoption remains uneven. Success won’t come from moving fastest, but from designing the smartest systems and making sharper choices about what truly matters.”

Sessions throughout the day examined AI-powered programmatic advertising, media buying, connected TV, search, generative AI in marketing workflows, and the evolving role of creators and youth culture. Speakers highlighted how AI is not replacing creative thinking, but expanding possibilities for experimentation and innovation. Panels also addressed ethical AI, transparency, and building consumer trust in automated systems.

Practical Insights and Emerging Trends
Creativity in the age of intelligent technology was another central theme, with speakers highlighting how AI is not replacing creative thinking but expanding the possibilities for experimentation and innovation in storytelling. David Shing, aka Digital Prophet, emphasized this evolving dynamic:

“Design has continually evolved with technology. From the shift from paper-led creativity to desktop publishing, each disruption has redefined the role of the creator. Today, AI marks the next inflection point, where it almost feels as though technology can anticipate our intent. As we express ideas, systems are increasingly able to translate them into outputs in real time, blurring the line between imagination and execution.”

Discussions explored hybrid operating models where human expertise works alongside AI-driven systems, as well as the growth of connected TV and quick commerce. Speakers emphasized that effective marketing in 2026 requires balancing speed and scale with intelligence, simplification, and data-driven decision-making.

“Television is far from stagnant; it is evolving through a hybrid model that blends the strengths of linear with the precision of digital. This synergy between scale and performance is redefining how marketers approach media investments today,” said Prasad Sanagavarapu, Invidi, summarising insights from the day’s media sessions.

The afternoon sessions further examined AI-native operating models, content as a core currency, commerce acceleration, and the rise of intelligent search, showcasing how marketing leaders are translating technological transformation into business growth.

Consumer behaviour in the age of AI was highlighted by Paul D’Arcy, Moloco:
“Technology is moving faster than ever, and the 2026 AI Disruption Index makes one thing clear: if your value proposition is purely transactional, you are vulnerable. The only true defense against AI disintermediation is the strength of your customer relationship. When disruption is high, trust is the only currency that doesn’t devalue.”

The Conversation Continues
By the close of Day 1, a clear theme had emerged across discussions: artificial intelligence is no longer simply enhancing marketing tools. In fact, it is reshaping the entire operating system of the industry.

From programmatic infrastructure and AI-powered creativity to connected TV, quick commerce, and intelligent search, marketers at ad:tech New Delhi 2026 are exploring how to navigate this new frontier where human insight and machine intelligence work together.

The day concluded with the ad:tech Honours Awards, celebrating the organisations and innovators pushing the boundaries of marketing technology.

With one more day of discussions, showcases, and networking ahead, ad:tech New Delhi 2026 continues to bring the industry together to explore what lies beyond today’s digital frontier.

About ad:tech

ad:tech New Delhi is part of the Comexposium Group, one of the world’s leading event organisers, hosting 150+ B2C and B2B events across industries including IT, security, digital, high-tech, and more. Comexposium operates in 23+ global economic growth zones, bringing together over 3.5 million visitors and 48,000 exhibitors worldwide.