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GTDC Summit APJ Highlights IT Distributors’ Roles in Navigating Digital Transformation

Top executives from the IT distribution and technology vendor sectors convened today at the inaugural GTDC APJ- Summit 2024 to discuss the current position and future outlook of these critical communities. The Summit underscored the essential role distributors play in scaling emerging technology sales and adoption and developing new opportunities through digital marketplaces and alliances with hyperscalers.

Frank Vitagliano emphasizes the rising value of distribution as he opens the inaugural GTDC Summit APJ

The vast scale and economic and cultural diversity of the APJ region necessitates local expertise. As vendors adopt varied approaches to managing channels, they are increasingly relying on distributors to support emerging markets while focusing internal resources on more mature communities. This strategy provides greater reach, especially in areas where direct coverage would be inefficient, and represents a broader shift towards optimizing orchestration through partnerships.

“Distributors are ideally positioned to bridge complex regional and in-country dynamics, with local representatives who understand cultural and language nuances to best support the objectives of their vendors and partners. Focusing on enablement programs and relationship-building allows distributors to create strategic value that ensures the successful adoption of advanced technologies across diverse APAC markets,” said Frank Vitagliano, CEO, GTDC.

IT spending across Southeast Asia and India is accelerating, driven by SMBs embracing digital transformation through cloud software, cybersecurity, and logistics investments. This digital shift generates increased demand for cloud infrastructure, managed services, and robust security solutions. Simultaneously, according to IDC, AI adoption is further fueling the regions technological momentum, with spending in this area expected to reach $78 billion by 2027, with a 25% annual growth rate. Distributors empower those advances while transforming the customer experience and operational efficiencies across these key sectors.

Vendors also rely on distributors to meet the rising demand for AI, sales, and technical support as the region struggles with talent shortages, especially in these key areas.

Distributors are meeting these demands while unlocking new opportunities using advanced data analytics. Channelnomics CEO Larry Walsh emphasized these organizations capabilities for identifying “white space” and expanding partner networks. “While data provides direction, its true value lies in transforming insights into actionable strategies for partners. Distributors are pivotal in redefining go-to-market models, guiding partners through business-enhancing engagements and maximizing channel potential.”

Other Memorable Highlights from Summit APJ

The summit focused on the changing dynamics of IT distribution, emphasizing the increasing importance of Southeast Asia and India in the global tech sector. Key sessions included:

  • John Marrett from the EIU spoke to the rapidly expanding marketplace and described the ways technical innovation is changing businesses and communities. From shifts in monetary and fiscal policies to currency fluctuations and international financial institutions activities, he highlighted the impact of these movements on the APJs IT community.

  • Avneesh Saxena of IDC showed how innovation affects global IT relationships and creates new opportunities for the channel. He emphasized the key industry trends, barriers, and investments and explored the evolving dynamics between partners, vendors, and distributors.

  • Larry Walsh of Channelnomics examined the often-overlooked pieces of the vendor-distributor relationship and hit on other key findings of their recently released study with GTDC. Focused on the Asia-Pacific region, the new report shows vendors how to maximize the value of their distribution relationships.

  • Vitagliano also moderated a panel discussion with senior distribution executives, including William Ong,VST ECS;V.S. Hariharan, Redington Limited; Luis Lourenco, Ingram Micro; Jaideep Malhotra, TD SYNNEX; and Patrick Aronson, Westcon-Comstor. Panelists highlighted how regional distributors are innovating and creating programs that facilitate the adoption of new technologies, optimize go-to-market strategies and enhance other business activities.

The councils next global event GTDC Summit North America, February 19th -20th, 2025, at the Mission Pacific & Seabird Resort in Oceanside, CA. More details will be available soon.

About the GTDC
The Global Technology Distribution Council is the industry consortium representing the worlds leading tech distributors. GTDC members drive an estimated $160 billion in annual worldwide sales of products, services and solutions through diverse business channels. GTDC conferences support the development and expansion of strategic supply-chain partnerships that continually address the fast-changing marketplace needs of vendors, end customers and distributors. GTDC members include AB S.A (WSE: ABPL), Arrow Electronics (NYSE: ARW), CMS Distribution, Computer Gross Italia (MI: SES), D&H Distributing, ELKO, Esprinet (PRT.MI), Exclusive Networks (EPA: EXN), Exertis, Infinigate, Ingram Micro (NYSE: INGM), Intcomex, Logicom (CSE: LOG), Mindware, Redington Limited (BSE/NSE: Redington), Siewert & Kau, SiS Technologies (HKSE:0529), Tarsus, TD SYNNEX (NYSE: SNX), TIM AG, VSTECS Holdings and Westcon-Comstor.

Invest in Bogota Seeks New Investment Opportunities at Bengaluru Tech Summit 2024

From November 19 to 21, Invest in Bogota, the investment promotion agency of Colombias capital, will participate in the Bengaluru Tech Summit 2024, one of the worlds leading events for the global tech ecosystem.

This years summit will feature over 400 speakers, including political leaders, global tech innovators, startup founders, and trailblazers from various fields. The event will host dynamic panel discussions, keynote sessions, and presentations, all organized within six Focus Tracks.

Poster Bengaluru Tech Summit 2024

The summit provides the perfect platform to showcase Bogotas unique strengths, including its stable economy, its GDP representing 33% of Colombias total, and its strategic location in Latin America. Bogota is also home to El Dorado International Airport, offering over 90 direct connections (49 of which are international) and with just five hours of average flight time to key cities like New York, Sao Paulo, Buenos Aires, and Mexico City.

Additionally, the Bogota region boasts a skilled and diverse workforce of over six million people, making it Latin Americas fifth-largest talent pool and the leading city in Colombia with 25.5% of the nations workforce.

In terms of academic excellence, Colombia has 39,000 graduates in computer science and related fields, with 36% based in Bogota. The capital is also home to 33% of the countrys 118,000 STEM graduates, showcasing its capacity to meet the talent demands of both local and international companies.

When it comes to technology and innovation, Colombia ranks as the third-largest market for IT and software in the region. Notably, 59% of the countrys IT companies are headquartered in Bogota, generating 78% of the sectors revenues and 67% of its jobs.

Panoramic view of El Dorado International Airport, Bogota, Colombia

About Invest in Bogota

Invest in Bogota is the citys leading agency for investment promotion, international event attraction, and fostering a thriving high-impact entrepreneurship ecosystem. Its a public-private initiative supported by the Bogota Chamber of Commerce and the Capital District.

The agencys mission is to drive socio-economic development, boost competitiveness, and enhance the quality of life in Bogota and its surrounding region by positioning the city as Latin Americas premier business destination. For six consecutive years, Invest in Bogota has been recognized as one of the best entities in its field globally and one of the top four in South America, Central America, and the Caribbean. This distinction comes from the Global Best to Invest Report published annually by Site Selection International.

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World Spice Organisation Concludes 3rd Edition of the National Spice Conference 2024

  • Conference was attended by 400 delegates, including 150 farmers

  • Spice exports contribute around 9.13% of agricultural exports in 2023-24

The World Spice Organisation (WSO), the not-for-profit technical partner of All India Spices Exporters Forum committed to advancing food safety and sustainability within the spice industry, has successfully concluded the 3rd Edition of the National Spice Conference (NSC) 2024. Held in Ahmedabad, the event drew a significant number of delegates, showcasing robust participation from diverse stakeholders across the spice sector. This year’s conference, themed “Sustainable Spices Supply Chain – Way Forward,” focused on enhancing the resilience of the supply chain through sustainable practices, with an emphasis on quality assurance, new technologies, and opportunities for farmer producer organizations (FPOs) to access new markets. The conference was attended by FSSAI, Spice Board, Central Insecticide Board – Registration Committee (Ministry of Agriculture), and National Research Organizations like IISR and senior executives from leading spice-related firms.

National Spice Conference organising committee members with farmer representatives

Highlighting the spice industrys growth and future during the conference, Ms. P Hemalatha IAS, Secretary of the Spices Board, said, “Indian spice industry is equipped to meet the global demands and contributes to 25% of the international spice trade. However, with the increasing awareness on food safety and quality in the global markets, one of the major challenges the Indian spice sector will face in the future will be to maintain the exportable surplus of the major spices that confirm to the stringent regulations.”

Commenting on the conferences vision, Mr. Ramkumar Menon, Chairman of the World Spice Organisation, stated, “The World Spice Organisation remains steadfast in its commitment to building a sustainable future for the spice industry. The National Spice Conference provides a platform to unite the industry’s many players to foster innovation, sustainability, and food safety. We envision a future where sustainable practices ensure high-quality spices, benefiting farmers and meeting global standards.”

Dr. Archana Sinha, Secretary, Central Insecticide Board and Registration Committee said, “It is crucial to develop policies that benefit the farmers, industry and consumers alike. CIB-RC has taken steps to help register more pesticides and establish more Maximum Residue Limits for pesticides through crop-grouping, rationalisation of registration guidelines and ease of registration of new and safer pesticide molecules.”

The first day of the conference witnessed a series of sessions focused on building a food-safe and sustainable supply chain, covering topics such as quality assurance, regulatory frameworks, and sustainable agricultural practices. Industry experts discussed strategies to enhance spice yield, maintain quality, and incorporate technology, all aimed at securing a resilient supply chain. Notably, the sessions provided insights from farmer groups and FPOs, enabling a valuable exchange of practical experiences and innovations for the benefit of small-scale farmers.

On the second day, sessions highlighted the latest industry trends, an update from the spice crop farmers on their crop and offered an exclusive marketing forum connecting producers and processors through a structured farmer-buyer interface.

In a session on integrating technology into agricultural practices, Mr. Amandeep Panwar, CEO Bharat Rohan Airborne Innovations shared insights on how advanced technologies are being adapted to local farming conditions to increase productivity while minimizing environmental impact. These discussions provided a comprehensive perspective on the advancements reshaping the spice sector.

The conference was attended by various farmer producer organizations (FPOs) and NGOs, representing over 35,000 farmers linked to the National Sustainable Spice Programme (NSSP), a flagship initiative by WSO that promotes food-safe and sustainable spice cultivation practices and provides market access support for farmer groups.

About World Spice Organisation

WSO (World Spice Organization) was established in 2011 with the objectives of achieving Food Safety and Sustainability in this sector. Over the course of the past few years, WSO has carried out many projects in the fields of Sustainability, Biodiversity and Food Safety in collaboration with prominent national and international organizations like Spices Board, Indian Institute of Spice Research (IISR), GIZ (Germany) and IDH – The sustainable Trade Initiative (Netherlands).

For more information about NSC 2024, visit www.nationalspiceconference.in.

Background of National Spice Conference (NSC)

Launched in 2022, the National Spice Conference (NSC) has quickly become the premier event for the Indian spice industry. With delegate counts increasing year-on-year (293 in 2022 and 345 in 2023), NSC has become a key platform for fostering collaboration across the supply chain and promoting sustainable practices in spice production. More than 50% of participants in the previous editions were representatives of FPOs, underscoring NSC’s focus on improving market access and growth opportunities for farmers.

Diljit Dosanjh’s Hyderabad Concert Sparkles with Amaltas Jewels’ Latest Campaign

At Diljit Dosanjh’s much-anticipated Hyderabad concert, Amaltas Jewels infused the atmosphere with a touch of creativity and romance with their innovative #Chat_Mangni_Pat_Byah campaign. Couples attending the event were greeted with branded water bottles bearing witty, romantic phrases inspired by Diljit’s music and the timeless allure of diamonds.

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#Chat_Mangni_Pat_Byah campaign by Amaltas Jewels

To receive a bottle, attendees scanned a QR code directing them to Amaltas’ Instagram page, where they were encouraged to follow and engage with the brand. The initiative was elevated further with a contest inviting couples to share any creative or memorable moment with their partner, making it an open celebration of togetherness rather than limiting it to this specific concert or setting, using the hashtag #Chat_Mangni_Pat_Byah and tagging @Amaltas.Jewels. The most captivating entry will win a memorable proposal experience, fully supported by Amaltas, when purchasing an engagement ring. The contest will remain open for a week, with the winning submission featured prominently on Amaltas’ social media channels.

Shasya Singh, Marketing Head of Amaltas Jewels commented on the activation, saying, “The idea behind #Chat_Mangni_Pat_Byah came from wanting to celebrate love in a way that’s fun, inclusive, and meaningful. While we were inspired by the singles-focussed activation at Diljit’s Delhi concert, we chose to create something that speaks directly to couples, encouraging them to cherish and share their special moments. By connecting music, romance, and sustainable jewellery through lab-grown diamonds, this campaign highlights our emphasis on creating experiences that resonate emotionally and ethically.”

This unique campaign seamlessly brought together the themes of romance, sustainability, and artistry, leaving a lasting impression on concert attendees while positioning Amaltas lab grown diamond fine jewellery brand synonymous with love, elegance, and innovation.

For more information, please visit to www.amaltasjewels.com and instagram.

BPCL Shines at 18th Global Communication Conclave, Wins Multiple Awards

Bharat Petroleum Corporation Limited (BPCL), a Fortune Global 500 Company and proud Maharatna, has achieved a remarkable feat at the 18th Global Communication Conclave, hosted by the Public Relations Council of India (PRCI).

Hon’ble Minister of State for Power and New & Renewable Energy – Shri Shripad Yesso Naik, Miss Global India 2024 – Sweezal Furtado, Saurabh Jain – DGM (PR & Brand)

BPCL earned multiple accolades at the 14th PRCI Excellence Awards 2024 and the prestigious 15th Chanakya Awards 2024, showcasing its commitment to excellence in communication and brand storytelling. At the PRCI Excellence Awards 2024, BPCL secured top honours, including a Silver Trophy for its outstanding Corporate Brochure and impactful Community Impact Communication. The company also received Bronze awards for its exemplary PR Case Study and creative Television Commercials, alongside a Consolation Prize for its comprehensive and well-structured Annual Report.

The 15th Chanakya Awards 2024 recognized individual excellence within BPCL. Shri Abbas Akhtar, Executive Director (PR & Brand), received the prestigious Excellence in Corporate Reputation Award for his visionary leadership in elevating BPCLs brand image. Shri Saurabh Jain, Deputy General Manager, won the Outstanding Event Manager of the Year award for his exceptional contributions to executing impactful and memorable events. Additionally, Shri Khalid Ahmed received the Digital Media Innovation Award for his innovative work in enhancing BPCLs digital footprint and engagement.

“We are honoured to receive these prestigious awards, which validate our efforts in elevating BPCLs brand image through innovative communication strategies,” said Shri Abbas Akhtar, Executive Director (PR & Brand). “This recognition fuels our passion to continue setting new benchmarks in corporate reputation and brand storytelling.”

The Global Communication Conclave 2024, which was held in Mangalore, was graced by Hon’ble Minister of State for Power and New & Renewable Energy, Shri Shripad Yesso Naik and Miss Global India 2024, Sweezal Furtado.

As BPCL continues to set benchmarks in the industry, these recognitions highlight the company’s unwavering dedication to excellence, innovation, and impactful communication. BPCL remains committed to pushing boundaries, driving positive change, and strengthening its position as a trailblazer in the global energy landscape.

About Bharat Petroleum Corporation Ltd. (BPCL)

Fortune Global 500 Company, Bharat Petroleum is the second largest Indian Oil Marketing Company and one of the integrated energy companies in India, engaged in refining of crude oil and marketing of petroleum products, with presence in the upstream and downstream sectors of the oil and gas industry. The company attained the coveted Maharatna status, joining the club of companies having greater operational & financial autonomy.

Bharat Petroleum’s Refineries at Mumbai, Kochi and Bina have a combined refining capacity of around 35.3 MMTPA. Its marketing infrastructure includes a network of installations, depots, fuel stations, aviation service stations and LPG distributors. Its distribution network comprises over 22,000+ Fuel Stations, over 6,250 LPG distributorships, 525 Lubes distributorships, 123 POL storage locations, 54 LPG Bottling Plants, 63 Aviation Service Stations, 5 Lube blending plants and 4 cross-country pipelines as on 31.08.2024.

Bharat Petroleum is integrating its strategy, investments, environmental and social ambitions to move towards a sustainable planet. The company has chalked out the plan to offer electric vehicle charging stations at around 7000 Fuel Stations over next 5 years.

With a focus on sustainable solutions, the company is developing an ecosystem and a road-map to become a Net Zero Energy Company by 2040, in Scope 1 and Scope 2 emissions. Bharat Petroleum has been partnering communities by supporting several initiatives connected primarily in the areas of education, water conservation, skill development, health, community development, capacity building and employee volunteering. With ‘Energising Lives’ as its core purpose, Bharat Petroleum’s vision is to be an admired global energy company leveraging talent, innovation & technology.

Investing in Tomorrow’s Consumers: Understanding the MEGATRENDS driving Bajaj Finserv Consumption Fund

Consumption, a major driver of economic growth, is on the cusp of a boom in India. Recognising the investment opportunities presented by this, Bajaj Finserv Asset Management Ltd. has launched the Bajaj Finserv Consumption Fund.

Invest in Bajaj Finserv Consumption Fund

This is an open-ended equity scheme following the consumption theme. The fund, which invests in multiple sectors that are likely to benefit directly or indirectly from domestic-led consumption and demand, began its New Fund Offer period on November 8th, 2024. The NFO period – where the scheme is opened to investors for the first time – will end on November 22nd, 2024.

The fund follows a MEGATRENDS approach, focusing on opportunities emerging from evolving consumption patterns in India.

MEGATRENDS of the Bajaj Finserv Consumption Fund
Megatrends are large, transformative shifts that have the potential to shape industries, societies, and economies over a long period. These include technological advancements, demographic changes, urbanisation, climate change, and shifts in political powers. Understanding megatrends helps organisations and individuals anticipate challenges and opportunities in an evolving global landscape. By aligning with these shifts early on, investors can potentially capture the long-term growth opportunities they offer.

For its consumption fund, Bajaj Finserv AMC has identified some key megatrends that are yet to reach their full potential.

  • Demographic dividend and e-commerce

India is experiencing a demographic dividend, which is the increase in economic growth potential arising when a country’s working-age population is higher than that of dependents. In India, the rise of a young workforce that is tech-savvy and open to innovation has led to opportunities in the e-commerce space. As the use of the internet and smartphones grows, online shopping platforms are emerging for everything from groceries to fashion. This has resulted in rapid growth in the e-commerce base.

  • Rising consumerism and urbanisation

With increasing urbanisation, people are moving from rural areas to cities, leading to a lifestyle shift and, subsequently, higher spending. As more people move into cities, they are also exposed to global brands and diverse products, which fuels consumerism. There has also been significant change in consumer behaviour, spurred by these social and economic shifts. Discretionary expenses on luxury, entertainment, dining and lifestyle products are on the rise.

  • Scope for increased FMCG consumption

Fast-moving consumer goods are products that are relatively low-cost and sold and consumed quickly, such as personal care items, food, and beverages. India’s FMCG market has room for significant growth. The per-capita FMCG consumption in India is presently low and holds significant growth potential in the medium and long term. Another emerging opportunity in this space is the shift towards premium products, especially in the home and personal care segments.


With increasing disposable incomes, people in both urban and rural areas are likely to increase their spending on FMCG products and move towards branded goods.

  • Growing adoption of online food delivery

Another major trend reshaping consumption is the adoption of online food delivery services. With busy urban lifestyles and increased smartphone penetration, ordering food online is becoming increasingly common. The online food delivery market is growing rapidly in India, thanks to convenience and a wide array of choices offered by food delivery platforms. However, the sector is still underpenetrated in India compared to more developed countries. As a result, this scheme has the potential to offer significant growth opportunities as more and more people seek quick, hassle-free meal options.

  • Real estate

As urbanisation increases, so does the demand for housing, commercial spaces, and infrastructure. The real estate sector stands to benefit significantly from this demand, driven by urban migration and the rise of middle-income households seeking better living standards. Real estate is important not just for residential spaces but also for supporting retail, such as construction companies, home furnishings and appliances.

  • Automobiles

India is witnessing a shift towards premium vehicles as people seek higher quality and advanced features in their vehicles. Consumers are now willing to spend more on premium brands and advanced technology in automobiles, reflecting a trend towards aspirational purchases.

What is driving this boom
India is witnessing a significant transformation in consumption patterns, and this shift is driven by rising incomes, improved technology, and evolving consumer aspirations. Today’s Indian consumers are vastly different from those of even a decade ago. They are more informed, more connected to global trends, and open to experimenting with new products and services.

Young people, especially, are shaping new trends as they actively seek out products that offer convenience, quality, and variety. Consumers are also becoming more brand-conscious, choosing products that reflect their identities and preferences.

The Bajaj Finserv Consumption Fund seeks to tap into India’s unique consumption landscape. By spotting and investing in megatrends before they are fully realised, the fund aims to create significant long-term growth potential.

For investors, the Bajaj Finserv Consumption Fund offers an opportunity to be part of this growth story.

How to invest
You can invest online or offline, through Bajaj Finserv AMC, distributors and aggregator platforms, among other avenues. Investments (SIP and lumpsum) start at Rs. 500. You can use tools like a mutual fund SIP calculator or compounding calculator to help plan your investments.

Units are available at a face value of Rs. 10 during the NFO period. Once the NFO ends, the scheme will be reopened for subscription after a few business days.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

Parimatch Sports Brings Cricket to Life with 3D Billboard at Bangalore

Parimatch Sports, a high-quality sportswear brand inspired by the world’s top athletes, has launched a 3D screen advertising campaign at Bangalore’s Garuda Mall, one of India’s largest and most popular shopping destinations.

Until November 25, the passers-by at Garuda Mall will be dared to join the immersive cricket game through the eye-catching 3D display. A cricket bat hits the ball, passing it from the screen right into the crowd, making viewers feel like theyre about to catch the ball themselves!

Watch the video

Parimatch Sports Brings Cricket to Life with 3D Billboard at Bangalore

“Dare to be a champion”, proclaims the billboard in the local Kannada language, emphasizing the brands daring spirit and energy-traits that deeply resonate with true champions inspired to win!

“This is more than just an eye-catching ad-it’s a vibrant celebration of cricket, the heartbeat of India’s sports culture. Our brand is known for providing exclusive opportunities for fans. This time, we utilized modern and bold technology to deliver a jaw-dropping experience for everyone passing by,” commented Parimatch Sports Press office.

The “Dare to be a champion” campaign by Parimatch Sports brings a groundbreaking advertising experience to India, allowing viewers to immerse themselves in WOW-effect billboards, similar to the iconic campaigns launched globally by brands like Nike, Adidas and Coca-Cola.

By blending bold aesthetics with powerful messaging, Parimatch Sports sets a new standard in sports advertising, inspiring fans and reinforcing its position as a bold, forward-thinking brand that celebrates India’s passion for sports in a unique and unconventional way.

About Parimatch Sports

Parimatch Sports is a high-quality sportswear brand inspired by the world’s top athletes and designed to equip every brave soul on their winning track. With passion at heart, Parimatch Sports creates pro-on-field kits for football and cricket teams and a comprehensive range of everyday workout clothes for fans. The main feature that makes this brand stand out from the crowd is its exclusive design, inspired by top world’s athletes and their victories on the pitch. Parimatch Sports appearance on the market pursues an ambitious goal-expanding the horizons of Indias love for sports, bringing it to a brand new level.

This International Men’s Day, Redefine Style with Men of Platinum’s Latest MS Dhoni Signature Collection

This International Men’s Day, experience MS Dhoni’s most admired values and characteristics embedded in every smooth curve, fluid design and bold lines of Men of Platinum’s recently launched MS Dhoni Signature Edition. This iconic collection by Platinum Guild International (PGI) India’s Men of Platinum encapsulates Dhoni’s inspiring journey as well as his unmatched character and greatness with the resplendence of rare and precious platinum. Infused with Dhoni’s indomitable spirit, every piece in this collection carries his signature and represents the values of determination, self-belief, courage, humility, composure, that define this legendary cricketer – a true ‘Man of Platinum‘.

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Men of Platinum MS Dhoni Signature Edition

This International Men’s Day, enjoy the rare opportunity to not simply echo Dhoni’s immaculate panache but also aspire to stir that same greatness within, with Men of Platinum’s one-of-a-kind limited platinum jewellery collection.

Born of the stars, platinum is found only in select locations across the globe and is a symbol of what is truly rare and precious. What makes this collection even more special is that each piece of platinum jewellery – kada, bracelet, chain, ring or pendant carries a precious piece of India’s sporting legacy, etched in platinum. Whether it is a more formal boardroom look or a casual evening with friends, Men of Platinum’s MS Dhoni Signature Edition, promises to elevate every look across occasions.

Crafted in 95% platinum this collection from Men of Platinum is cast with clean, bold lines with minimalism at its core. It reflects Dhoni’s subtle and timeless signature style, and can easily transition from day to night, adding that dash of oomph to your everyday look, while also serving as a conversation starter at the next networking cocktail or festive soiree.

Elevate your style game, with these top 5 pieces from the MS Dohoni signature edition:

The Platinum Grid Bracelet
Elegance meets strength in this dual tone kada, featuring a sophisticated grid pattern with rose gold accents on the side. This kada is crafted from 95% pure platinum, a metal whose strength remains unwavering through years of wear, making it rare! Bearing the legend MS Dhoni’s signature, this piece is perfect for those who exude quiet determination and strong character. Whether you’re sealing a big deal or gearing up for a celebratory dinner, this platinum kada lets you stand apart.

The Platinum Momentum Bracelet
The alternating bevelled triangles on this bracelet, with a blend of gloss and matte finishes, represent the strength to navigate life’s ups and downs. Featuring MS Dhoni’s signature on a sleek black centrepiece, it’s crafted in platinum-a metal as resolute as the legend who inspired it. Ideal for a social gathering or an intimate family celebration, this bracelet is a reminder that true greatness comes from within.

The Platinum Cube Fusion Bracelet
The alternating brushed matte platinum and glossy rose gold cube links achieve the perfect balance of versatility and durability. Crafted in platinum -a metal that endures through years of wear, making it truly rare -this bracelet, featuring MS Dhoni’s iconic signature on black, is designed for those who strike a balance between staying adaptable and yet true to their values no matter what. Whether you’re dressed sharply for a key meeting or whether you’re gearing up for your best friend’s bachelor bash or suiting up for his wedding, this platinum bracelet is your go-to, adding a touch of style to every moment.

The Platinum Bold Links Bracelet
Bold, interlocking platinum links form a robust bracelet that reflects the power of unyielding resilience. Crafted from 95% pure platinum, it is a metal that remains unfading over time, making it incredibly rare. The bracelet features a solid clasp that carries MS Dhonis signature, embodying his indomitable strength and unwavering resolve. Designed for men who cherish these values, this piece inspires them to always find strength within. Whether you’re dressed sharply for a key meeting or keeping it casual for an evening out, this bracelet adds a distinct touch of confidence to any outfit.

The Platinum Harmony Chain
Intricate platinum links intertwine to form a seamless, fluid chain, mirroring the harmonious blend of inner strength and outward composure. Crafted from platinum, a metal maintains its natural pristine white over time, never fading or tarnishing. A metal that’s simply rare. With a solid clasp, featuring the legend MS Dhonis signature, it is made for those who weave together their resilience and calm in the face of lifes odds. Whether it is an ethnic look for a wedding function or catching up with friends over the weekend, the platinum chain effortlessly complements every look, adding a dash timeless elegance to every look.

Menof Platinum’s latest MS Dhoni Signature edition is available with key retailers across India.
Facebook: @MenOfPlatinum
Instagram: @MenOfPlatinum

About Platinum Guild International (PGI)
Platinum Guild International (PGI) is a marketing organization with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results.

Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer-ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.

PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.

In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with strategic planning, marketing, retail, design, and business development experts.

PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

Purity Assurance Program
PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India.

Under Platinum Guild India’s quality assurance programme, each piece of jewellery has an assured purity as high as 95%. And as proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.

G Square: The Game Changer of the Real Estate Landscape in India

What would you have said if I asked you to buy a plot within a city five years ago Many would have called it impossible. Today, however, the story is different-and much of the credit goes to brands like G Square, who have been instrumental in introducing plotted development within urban centers. As a result, the real estate market has seen a paradigm shift in recent years, and leading this transformation is G Square, a pioneer in plotted development within city limits. Breaking away from conventional real estate models, G Square introduced a groundbreaking concept: selling urban plots in prime locations-a domain once dominated by high-rise apartments and villas.

G Square revolutionizes urban living with exclusive plotted developments in the heart of the city

As G Square recently celebrated its 12th anniversary, the company reflected on its journey of innovation and growth. From identifying a gap in the market to establishing plotted developments as a mainstream choice, G Square has consistently stayed ahead of the curve, reshaping urban real estate with a vision that has stood the test of time.

This visionary move has not only redefined urban living but also revolutionized investment preferences, paving the way for individuals to own customized homes in secure, well-planned plotted communities. With this bold step, G Square has carved a niche in the real estate industry, emerging as a true game-changer.

Redefining Urban Living: G Squares Historic Shift from Outskirts to City-Centric Plotted Communities
Traditionally, plots were available only on the outskirts of cities. G Square disrupted this trend by offering plots in sought-after urban locations such as Chennai and Coimbatore. By blending the freedom to design independent homes with the advantages of modern amenities like landscaped parks, clubhouses, and 24/7 security, G Square introduced a holistic lifestyle concept.

Post-pandemic, G Squares innovative approach seamlessly aligned with the evolving needs of homebuyers. The after-effects of the pandemic brought a heightened desire for individual space, privacy, and autonomy, as people sought to move away from the constraints of shared living and community restrictions. This perfect synergy between market demands and G Square’s vision has successfully shifted buyer preferences from apartments to plotted developments, sparking a trend that continues to redefine urban living.

A Model of Scalability and Growth
G Square leveraged two of the most critical aspects for organizational success-growth and scalability-to establish itself as a market leader in the real estate landscape. By strategically selecting significant land parcels in prominent locations at fair prices, G Square ensured these properties met market standards, delivering both value and consistency. This meticulous approach allowed the brand to cater to evolving buyer preferences while maintaining its competitive edge.

Building on this foundation, G Squares innovative business model-eliminating commission-based intermediaries and acting as a direct retail player-has further strengthened its position. By minimizing overhead costs and passing on the savings to buyers, G Square not only ensured affordability but also delivered superior quality, offering a product that is significantly larger and more premium than its contemporaries. This strategic approach has fueled exponential growth for the brand, cementing its reputation as a trailblazer in the real estate market.

Bringing Tier-I Living Standards to Emerging Cities
From Tier-I cities like Chennai, Coimbatore and Trichy to Tier-II and Tier-III towns like Dindigul, Pollachi, Ambur, Udumalpet, and Theni, G Square has steadily expanded its footprint, making premium plotted communities accessible across diverse regions. Through this strategic expansion, G Square has successfully introduced Tier-I city-standard residential living to Tier-II and Tier-III markets, offering premium-quality homes that elevate the expectations of these regions. By delivering modern amenities, secure communities, and a refined living experience, G Square has raised the bar for residential living quality in these areas.

With over 100 successful projects and 12,000+ happy customers, G Square continues to drive a new era of plotted development, offering unmatched value and quality. G Square’s remarkable journey is a testament to its commitment to innovation and customer satisfaction, cementing its legacy as a game-changer in Indian real estate.

Over 80% Credit Card Users See more Value Shopping Online During Festive Season: Paisabazaar Survey

  • Over 48% card users shopped only online, another 45% shopped majorly online with some in-store purchases

  • 80% respondents benefited from credit card offers on e-commerce platforms

  • 85% card users planned festive shopping around shopping festivals on e-commerce platform to maximise savings

A survey by Paisabazaar, India’s largest marketplace for consumer credit and free credit score platform, revealed a strong consumer preference for online shopping during festive season. More than 48% of respondents who used credit cards for their festive shopping chose only e-commerce platforms, another 45% shopped majorly online with some purchases at physical stores, whereas only 7% said they preferred in-store shopping, making online platforms a clear choice for the majority.

This trend is attributed to attractive discounts and deals offered by e-commerce platforms like Amazon and Flipkart during their festive season sales. Approximately 85% of credit card users said they planned their festive shopping specifically around these e-commerce sales, to capitalize on credit card-based offers and other discounts.

The survey revealed that 80% benefited from discounts and offers, 48% shopped online on e-commerce platforms, and 85% planned shopping around shopping festivals

The survey found that over 80% of the respondents benefited from discounts and offers on their credit card on e-commerce platforms, compared to just 11% who took advantage of offers on their cards at physical stores, further underlining the preference for online channels. Only 9% said they did not find any major offers on their credit cards this festive season.

Rohit Chhibbar, Head of Credit Cards, Paisabazaar, said, “The shift towards online shopping during the festive season reflects a clear consumer preference for convenience and value, driven by attractive credit card offers on major e-commerce platforms. From high cashback to no-cost EMI options, credit cards are now empowering consumers to access greater value in their purchases, which ultimately strengthens the ecosystem of digital transactions and customer loyalty. At Paisabazaar, we are committed to enable our consumers choose the right cards and make informed decisions in usage to make most of the benefits.
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Credit card users who shopped online revealed that they made highest savings through card-specific offers on leading platforms like Amazon and Flipkart. Around 2 out of 3 of these shoppers also said they have credit cards that are specifically designed around shopping-related benefits on online and offline purchases. Higher cashback and accelerated reward points were other popular ways how people saved on online platforms through credit cards during festive season.

No-cost EMI option also emerged as a powerful motivator for online purchases, with 68% of credit card users opting for EMI facilities and 57% specifically selecting no-cost EMI. This trend highlights how online shopping platforms, through flexible payment options, continue to make high-ticket items more accessible, further strengthening online shopping as the preferred choice for festive spending.

Gadgets, clothing and accessories, and home appliances emerged as the top three categories for festive spending. Over 75% of respondents reported that they primarily spent on gadgets such as smartphones and smartwatches, likely driven by significant discounts offered on these items during major sales events like Amazon’s Great Indian Festival and Flipkart’s Big Billion Day.

Survey details: ~700 credit card users; 45% from Tier 1 Metros; 68% salaried; 76% under 35 years

About Paisabazaar

  • Paisabazaar is India’s largest marketplace for consumer credit and free credit score platform. It is part of the PB Fintech Group (listed on Indian stock exchanges since 2021)

  • Over the last decade, Paisabazaar has earned the trust and goodwill of over 45 million consumers from 823 cities and towns across India.

  • Every month, the platform receives over 20 lakh enquiries from more than 1000 cities.

  • Paisabazaar over the years has built deep partnerships within the lending ecosystem, partnering with 60+ Banks, NBFCs, NBFC fintechs, to offer wide choice

  • Paisabazaar has been running India’s largest credit awareness initiative, by offering consumers their credit score from the credit bureaus for free

  • Paisabazaar’s co-created strategy helps meet consumer need gaps, through a robust array of exclusive, first-in-market and best-in-class digital products, built with partner Banks and NBFCs

  • Paisabazaar is also an ISO (27001: 2013) certified organization with industry-best controls, to safeguard the best interest of consumers. We are also a PCI DSS certified organization