Bringing new hope to families in need, Habitat for Humanity India and Max Estates have successfully completed the initial phase of their joint affordable housing initiative in Rewari district of Haryana. The first 25 homes in Aakera village are now ready and this milestone was celebrated with a handover ceremony in Aakera village in the presence of 25 new homeowners, Kumar Alok Shubham, Head – Human Capital, Max Estates Limited and Anand Kumar Bolimera, National Director, Habitat for Humanity India.

Habitat for Humanity India and Max Estates Deliver 25 New Homes

For families who previously lacked access to decent, liveable conditions and lived in inadequate housing, the completion of 25 new homes marks a transformative milestone. This achievement holds profound meaning, as it represents the realisation of their long-held dreams and the restoration of hope.

Commenting on the completion of the phase 1 of the project, Anand Kumar Bolimera, National Director of Habitat for Humanity India, said, “Witnessing the joy on the faces of these 25 families as they hold the keys to their new homes is a humbling and deeply rewarding experience. Each of these homes represents so much more than just a physical structure. It is a symbol of dignity, security, and the opportunity for these families to build a brighter future for themselves and their loved ones. We are honoured to partner with Max Estates in uplifting communities and creating lasting change.”

Echoing these sentiments, Sahil Vachani, Vice Chairman and M.D., Max Estates Limited stated, “At Max Estates, we are deeply committed to Sevabhav-fostering a culture of service and making a positive difference to quality of life of others and society at large. We believe that access to safe, comfortable housing is not just a necessity but a fundamental human right. Through our partnership with Habitat for Humanity India, we have had the privilege of extending our LiveWell philosophy to those in need by making a meaningful difference in the lives of families in Haryana. Witnessing the gratitude and empowerment radiating from these new homeowners reaffirms the transformative power of collaboration. Together, we have taken a step toward addressing the urgent need for affordable housing, proving that collective action can truly make a lasting difference.“

Construction on the second phase of the project is set to begin immediately in Bhudla village, where an additional 25 homes will be built. This phase is scheduled for completion in November 2025, bringing the total impact to 50 families across two villages in Rewari district of Haryana. The success of this project serves as a powerful example of how cross-sector partnerships can effectively address pressing social issues and create meaningful, long-term impact in communities.

About Habitat for Humanity India

Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort. The housing organisation has since grown to become a leading global nonprofit working in more than 70 countries. In India since 1983, Habitat for Humanity has supported more than 38 million people by helping them build or improve a place they can call home, build improved sanitation units, and provide humanitarian aid and disaster resilient shelter solutions in the aftermath of natural disasters.

Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability, and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, donate or volunteer, visit www.habitatindia.org

About Max Estates Limited

Established in 2016, Max Estates Limited is a leading Real Estate developer in the NCR region. With the purpose of ‘Enhancing Quality of Life through spaces it creates’, it has chosen to create premium commercial and residential spaces in Delhi NCR. The company has developed a very well diversified portfolio of real estate across the two asset classes in Delhi NCR and in this pursuit has partnered with New York Life Insurance Company (NYL) particularly for commercial office platform.

Its marquee projects include a one-of-its-kind commercial office space Max Towers, on the edge of South Delhi that opened its doors in 2019, Max House – a re-development of office campus, Max Square, located on a primary office vector – Noida Expressway and, 222 Rajpur, a luxury residential villa community on Rajpur Road, Dehradun.

It has two under construction commercial office projects – Max Square Two, adjacent to Max Square and a project located on main Golf Course Extension Road marking its entry in commercial office segment in Gurugram. On the residential front, the company has successfully launched and sold its first project in Delhi NCR in CY 2023, Estate 128, which is being developed in Noida and its second project, Estate 360, was launched in second half of CY 2024 in Gurugram. Max Estates also has a real estate services & management company – Max Asset Services. Max Estates Limited is listed on NSE and BSE.

Safe Harbor Statement

Statements in this document relating to future status, events, or circumstances, including but not limited to statements about plans and objectives, the progress and results of research and development, potential project characteristics, project potential and target dates for project related issues are forward-looking statements based on estimates and the anticipated effects of future events on current and developing circumstances. Such statements are subject to numerous risks and uncertainties and are not necessarily predictive of future results. Actual results may differ materially from those anticipated in the forward-looking statements. The company assumes no obligation to update forward-looking statements to reflect actual results changed assumptions or other factors.

The Vietravel Group and Innovations India signed a memorandum of understanding (MoU) for collaboration for the historic first ever India Vietnam Film “Love in Vietnam” to enhance the economic, cultural and tourism connections between India and Vietnam at a glittering signing ceremony in New Delhi.

Vietnamese Ambassador Mr. Nguyen Thanh Hai, Mr. Ngo Minh Quan, Captain Rahul Bali, Mr. Tran Doan The Duy and Mr. Nguyen Quy Phuong

The ceremony saw the presence of a number of dignitaries like His Excellency Ambassador of Vietnam to India Mr. Nguyen Thanh Hai, Marketing Director of Vietnam National Authority of Tourism (VNAT) Mr. Nguyen Quy Phuong, Vice Chairman of the Board of Directors of Vietravel Group Mr. Tran Doan The Duy, Director Foreign Markets of Vietravel Group Mr. Ngo Minh Quan, Country Head of Vietnam Airlines in India Mr. Nguyen Trung Hieu and CEO of Viet India Travel Pvt. Ltd. Mr. Alex Ngai Hoang.

Mr. Ngo Minh Quan – Director Foreign Market division of Vietravel Group said, “In the past 2 years, Vietnam has become a favorite destination for Indian tourists. Seizing this opportunity, Vietravel Group has recently strengthened its services to meet the characteristics of this market, such as culinary issues, religious beliefs, etc. This year, Vietravel has welcomed nearly 15,000 Indian visitors. He further said that India is among the top 10 largest source markets of Vietnam tourism today and the first ever Bollywood Vietnamese film – Love in Vietnam is bound to accelerate this trend.“

Mr. Quan stressed upon the importance of the Indian market for Vietravel and expressed his delight to partner with Innovations India for the film Love in Vietnam.

Vietnam is sure to see an unprecedented surge in tourists from India especially to the locations showcased in this film. It is the starting point of a cinematic relationship between the two great countries that will strengthen the cultural cooperation as well as Promote Tourism and Boost Business between India and Vietnam.

The filming of this beautiful love story shall be done across mesmerising locations of Vietnam like Dalat, Quang Nam, Danang, Phu Quoc and the mystic locations of Punjab making it a true India Vietnamese collaboration. The film that is bound to open a plethora of possibilities for collaborations is supported by the Embassies of both the countries and a number of provincial governments of Vietnam as well as partners like Vietravel, Vietnam Airlines, Vietnam Film Development Association, 365 Group and Dragon Distilleries of Vietnam.

Producer of Love in Vietnam – Captain Rahul Bali, stated that this film will play a major role in connecting the two film industries and celebrating the vibrant cultural tapestry that binds India and Vietnam. He further reiterated that this musical love story will elegantly showcase the richness of both Indian and Vietnamese cultures while providing pure entertainment to the audiences.

Written and Directed by Rahhat Shah Kazmi “Love in Vietnam” was officially announced at the 77th Cannes Film Festival in May 2024. Produced by Captain Rahul Bali, Omung Kumar, Sarvesh Goel & Abhishek Ankur this historic first ever India-Vietnam collaboration film boasts of a talented ensemble cast that includes Shantanu Maheshwari, Avneet Kaur, Raj Babbar, Gulshan Grover and the popular Vietnamese Actress Kha Ngan. Co-produced by Zeba Sajid, Tariq Khan, Samten Hills Dalat, Pankaj Chauhan and Nguyen Cao Tung, Love in Vietnam is slated for a worldwide release in 2025.

If youre looking to invest in a growing sector in India, the Bajaj Finserv Consumption Fund could be a suitable investment option. With the NFO (New Fund Offer) ending today, November 22, 2024, this could be the time to consider adding this scheme to your portfolio. Let’s break down why investing in this fund makes sense, especially given the current boom in India’s consumption sector.

Bajaj Finserv Consumption Fund NFO

India’s growing consumption boom

Indias middle class is expanding rapidly, and with it, consumer spending is increasing. This is great news for investors, as a growing middle class means rising demand for various goods and services. Let’s look at a few key trends that are shaping the consumption landscape in India:

Consume Better: Consumers are now looking for more than just affordable products. Quality has become important, and people are willing to pay more for premium or luxury items that improve their lifestyle.

Consume Well: Health and wellness are becoming top priorities for Indian consumers. People are more conscious about what they eat and are shifting towards healthier products like immunity boosters, keto-friendly foods, and organic goods.

Consume Easy: Convenience is another major factor. E-commerce platforms and food delivery services are growing rapidly because consumers want products and services that save them time and effort.

Consume More: With rising incomes, especially in rural India, more people are able to spend on non-essential items like electronics, leisure products, and travel. This is helping to increase overall consumption.

Key features of Bajaj Finserv Consumption Fund

The Bajaj Finserv Consumption Fund aims to take advantage of these trends by investing in companies that could benefit from India’s growing consumer market. Here’s why this fund can be an interesting choice:

Focus on growth trends: The fund focuses on identifying companies that are positioned to benefit from the rise in consumer spending. By investing in sectors like retail, FMCG, automobiles, and e-commerce, the fund targets areas that could see significant growth in the coming years.

True-to-Label strategy: The fund will focus specifically on companies linked to the consumption sector, which ensures the investment strategy is clear and well-defined.

Market cap agnostic: The Bajaj Finserv Consumption Fund invests across the market capitalization spectrum. This means it can include both large, stable companies and smaller, high-growth firms, giving it a balanced approach.

Future-focused: The fund aims to stay ahead of the curve by investing in emerging trends. It looks for companies that have strong future growth potential, which can provide better performance in the long run.

Who should invest in this fund

The Bajaj Finserv Consumption Fund may be a good fit for different types of investors:

Lumpsum investors: If you’re thinking of making a one-time investment, this fund could be a good opportunity to tap into India’s consumption growth story.

Investors with a higher risk appetite: This fund focuses on a sector with high growth potential, which means it can be riskier. However, the opportunity for relatively higher returns can make it suitable for those who are comfortable taking on some risk.

Long-term investors: If you’re planning to invest for five years or more, this fund could help you benefit from the long-term growth of India’s consumption sector.

Diversifying your portfolio: If youre already invested in stocks and other funds, this consumption-focused fund can offer a way to diversify your portfolio.

Starting an SIP in the Bajaj Finserv Consumption Fund

If you’re someone who prefers to invest gradually rather than making a large lumpsum investment, starting a Systematic Investment Plan or SIP investment might be a good option. With an SIP, you can invest a fixed amount each month. This allows you to benefit from rupee cost averaging-you buy units at different prices depending on the market’s ups and downs. Over time, this can help smooth out market volatility and make investing more manageable.

Why now is a suitable time to invest

The NFO for the Bajaj Finserv Consumption Fund ends today. With India’s consumption sector experiencing such strong growth, this is an exciting time to invest in a fund that focuses on the future of consumer spending. Whether you prefer a lumpsum investment or want to start an SIP, this fund offers a chance to be part of India’s consumption boom.

If you’re looking to grow your money over the long term and tap into the rising demand for products and services in India, the Bajaj Finserv Consumption Fund could be a suitable choice for you.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

Monitra Healthcare Private Limited, a pioneer in health monitoring technologies, proudly announces the grant of its U.S. Patent No. 12,109,029 B2, titled Wireless Cardiac Monitoring Device and Method to Measure and Transmit Cardiac Physiological Signals. This patent, issued by the United States Patent and Trademark Office on October 8, 2024, marks a significant milestone in Monitra Health’s mission to revolutionize cardiac care through innovation.

(From left to right) – Ravi Bhogu, Aparna Bhogu and Sashank Bhogu – Founders of Monitra Healthcare

The patented technology introduces a wireless patch-based cardiac monitoring device designed to enhance patient compliance and diagnostic accuracy. Unlike current products, the patch automatically detects its orientation on the patient and optimally selects electrode pairs to ensure the highest quality signal transmission, eliminating errors from improper placement. The device processes bio-potential signals in real-time and wirelessly transmits physiological data to external systems for further analysis.

The innovation features advanced orientation detection to reliably identify and adapt to the patch’s placement on the patient. Its dynamic electrode pairing optimizes performance by automatically selecting the most effective electrode pairs based on real-time orientation and signal quality. Seamless wireless connectivity enables efficient transmission of ECG and other physiological data to external devices for immediate processing and analysis. Additionally, the devices lightweight, wire-free design ensures superior patient comfort, making it ideal for prolonged use.

Ravi Bhogu, Inventor and Founder of Monitra Health, stated, “This patent underlines our commitment to delivering cutting-edge technology that empowers clinicians with more reliable and actionable cardiac data. By addressing these critical needs, this innovation represents a leap forward in cardiac monitoring.By addressing key challenges such as patient compliance and signal fidelity, this innovation represents a leap forward in cardiac monitoring.“

“Monitra Health’s innovation in cardiac monitoring aligns perfectly with our vision of supporting transformative solutions with global impact out of India. This patent highlights the company’s leadership in addressing critical unmet needs in cardiovascular diagnostics,” said Rajesh Sehgal, Managing Partner,Equanimity VC.

“The grant of this U.S. patent is a testament to Monitra Health’s technological ingenuity and commitment to global excellence. We are pleased to support the company as it scales this innovation to reach patients and clinicians worldwide,” said Dhiraj Rajendran, Partner, Kotak Alternate Asset Managers.

Monitra Healths patented technology promises to redefine ambulatory ECG monitoring, particularly for conditions like atrial fibrillation and other cardiac arrhythmias and QT prolongation monitoring in cardiac safety studies in clinical trials. With the growing burden of cardiovascular diseases globally, this invention aligns with the company’s mission to fight heart disease and improve outcomes through accessible, reliable, and patient-friendly solutions. The company plans to commercialize this breakthrough technology, expanding its presence in key markets, including the U.S., U.K., and Australia, to further strengthen its leadership in the healthcare technology sector.

For more information about Monitra Health’s innovative cardiac monitoring solutions, visit www.monitrahealth.com.

About Monitra Health
Monitra Health is redefining 24×7 continuous heart monitoring, having developed India’s first full-stack remote cardiac monitoring platform built for massive scale. Monitra Healths flagship product, upBeat, is a cutting-edge solution aiding in the diagnosis of unexplained fainting, dizziness, and palpitations. The platforms success among healthcare professionals, including cardiac electrophysiologists, cardiologists, neurologists, and MD physicians, is attributed to its exceptional accuracy in tracings and world-class reporting capabilities.

The company holds patents in India, Australia, and the United States, with global patents pending in the EU and Canada. Monitra Health specializes in cardiac monitoring systems, offering end-to-end technology solutions from wearable devices to cloud-based analytics. Committed to improving lives through advanced diagnostic capabilities and patient-focused innovations, Monitra Health continues to set new benchmarks in healthcare technology.

Monitra Health is supported by a strong network of investors, including Equanimity VC, Kotak Alternate Asset Managers, Indian Angel Fund, Lavni Ventures, 91 Ventures, AWE Funds, ACG World, iHub Anubhuti, and prominent High Net Worth Individuals (HINIs) such as Viswa Colluru, Founder of Enveda, which raised USD 175 million; Lakshmi Narayanan, Former CEO of Cognizant Technology Solutions; Kishore Ganji, Founder of Astir Ventures; and Arvind Ramamurthy, Partner at PwC India. This diverse and robust backing underscores the company’s commitment to delivering transformative healthcare solutions globally.

• Ascendion’s Hyderabad AI Studio is designed to bring “Engineering to the Power of AI” tools to life.

• Driving enterprise transformation with real-time innovation and proven ROI across industries.

• Hyderabad’s vibrant tech ecosystem powers Ascendion’s vision for AI-led business reinvention.

• Transformative success stories: Fortune 50 bank productivity boost, healthcare cost slashes, and more.

Ascendion, a global leader in AI-powered software engineering, announces the launch of its state-of-the-art AI Studio in Hyderabad, marking a strategic milestone in its expansion journey. Ascendion’s second AI studio in India, is launching just a week after their Austin AI Studio underscoring the company’s commitment to driving AI innovation and fostering real-world solutions.

Ascendion launches new AI Studio in Hyderabad

The Hyderabad AI Studio is designed to bring Ascendion’s “Engineering to the Power of AI” method to life for clients. The space offers an interactive environment for clients and engineers to collaborate on developing cutting-edge solutions that will enhance consumer and worker experiences across multiple sectors. Clients can witness firsthand how AI solutions can solve real-world challenges, deliver immediate ROI, and catalyze the next wave of innovation.

“Enterprise leaders are excited about the future of AI, but they need to see real-world results. Our new AI studio in Hyderabad is filled with expert talent and hands-on technology designed to excite, provoke, and generate applied AI solutions,” said Prakash Balasubramanian, Executive Vice President, Engineering Solutions at Ascendion. “Our new space will help us co-create the future of experience engineering with clients as they see how ideas can move from ideation to prototyping to implementation rapidly and effectively.”

Ascendion’s engineers are already advancing AI innovation for dozens of clients. AVA+ is the company’s proprietary platform featuring AI agents tailored to the software development lifecycle, helping CIOs and CTOs reduce spend, enhance code quality, and mitigate risks. Recent success stories include:

• A logistics leader transforming a $33 billion unit by eliminating manual tasks, boosting data-driven decisions by 70%, and halving operational costs and time through advanced ML forecasting.

• A healthcare innovator achieving a 90% reduction in data migration costs and 75% faster deployment, saving over 5,000 hours annually.

• A sporting giant using automation to streamline processes for 54 million athlete records, increasing customer satisfaction by 15% and reducing costs by 50%.

• A Fortune 50 bank realizing a 50% productivity boost and a 40% reduction in data extraction efforts.

Ascendion is continuing to grow investment in locations across India to fulfil client demand for AI-powered innovation, and the company views Hyderabad as having a strategic location, vibrant technology ecosystem, AI-ready workforce, and local support.

“The future of business will be shaped by AI-powered software and human experiences. India Innovation is essential to bringing powerful new ideas to clients, and the Telangana leadership vision of an ‘AI City’ aligns with our strategy,” said Karthik Krishnamurthy, CEO of Ascendion. “Locating our newest AI Studio in Hyderabad is a fantastic step to strengthen our ability to bring Engineering to the Power of AI to more clients in line with our mission to positively impact lives with technology,” he added.

About Ascendion
Ascendion is a leading provider of AI-powered software engineering services. With a focus on applied AI, software engineering, cloud, data, experience design, and talent transformation, Ascendion accelerates innovation for Global 2000 clients. Ascendion is headquartered in New Jersey and operates across 30 locations globally. Ascendion is a leader in digital engineering services, dedicated to providing innovative solutions that empower businesses.

For more information, please go to www.ascendion.com.

Royalti, a distinguished real estate consulting firm in the high-end and luxury market has set a new benchmark by grossing over Rs. 200 crores in sales at the recent launch of Oberoi Garden City (OGC) on Pokhran Road 2, Thane. This exceptional achievement, recorded within just three days, underscores Royalti’s market expertise and innovative approach, propelling Thane’s most significant real estate launch to date.

Mr Naresh Menghrajani, CEO, Royalti

In partnership with Oberoi Realty, Royalti has played a pivotal role in the success of the OGC project, a 75+ acre development with five 67-storey towers offering luxury 3 BHK and 3 BHK + Studio apartments starting at Rs. 3.5 crores. The project recorded a total of Rs. 1,350 crores in gross sales, with Royalti contributing over Rs. 200 crores through 54 units in just 3 days. This performance is a testament to Royalti’s deep understanding of Thane’s evolving property landscape, consultative approach, and relationship-driven sales strategy.

Naresh Menghrajani, CEO of Royalti, said, “Royalti is honored to lead the transformative upscaling of Thane’s residential real estate market. This record-breaking success of Oberoi Garden City underscores the growing demand for sophisticated, luxury living in this rapidly evolving region. We are deeply grateful to Oberoi Realty for partnering with us on this landmark launch. This opportunity enabled us to showcase our expertise in premium residential sales, setting a bold new benchmark in Thanes real estate market and elevating expectations and aspirations for all stakeholders. With Rs. 40,000 Crores of infrastructure projects planned for Thane, the region is primed for exceptional growth.”

Royalti’s commitment went far beyond traditional sales tactics, with months of in-depth market research, client education, and tailored financial planning. This client-first approach led to a remarkable 50% conversion rate from site visits and an outstanding 85% referral rate, underscoring Royalti’s strong reputation and credibility in Thane’s real estate market. By engaging extensively with clients before the launch and providing detailed market insights and financial planning support, Royalti ensured a seamless transaction process. This historic achievement solidifies Royalti’s status as a trusted consultant for high-value properties and exemplifies their dedication to delivering professional and highly personalized real estate solutions.

About Royalti

Royalti (Royalti Real Estate Private Limited) specializes in high-value residential and commercial transactions across Thane and Mumbai. The company is committed to the mission of making real estate transactions effortless, by integrating the expertise of a strong team of real estate professionals, embodying streamlined processes, and leveraging the latest technologies, and embodying streamlined processes. With over 15 years of industry experience, Royalti has successfully facilitated more than 2,500 transactions. Royalti has also been recognized as the #1 Partner for the Hiranandani Group and Raymond Realty, consistently leading luxury real estate projects in Thane for several consecutive years.

Over the years, Delhi-NCR has emerged as a hotspot for premium luxury residences with its flourishing economy and world-class infrastructure. The area now caters to the aspirations of HNIs, expats, and the urban elite seeking unparalleled living experiences. A CBRE report reveals the luxury housing market in India experienced a significant boom during the first nine months of 2024, with sales of high-end residential units soaring by 37.8% year-on-year.

NCR undergoes transforming shift with landmark luxury projects

Delhi-NCR is a leading market significantly contributing to the total luxury home sales across the top seven cities in the country. The region led the surge with 5,855 units sold during the period, displaying a 72% increase from 3,410 units sold in the same timeframe in 2023. The momentum was evident in the July-September 2024 quarter, with the region leading the pack with 2,590 units sold, a more than five-fold increase from just 480 units in the same quarter last year.

The data underscores how the surge in luxury home sales is largely driven by a shift in buyer preferences towards properties with enhanced amenities and spacious living areas that cater to the evolving lifestyles of affluent individuals. These luxury residences in NCR stand out for their exceptional lifestyle amenities, smart technologies, architectural brilliance, and premium locations. Their emphasis on advanced smart home technology is another hallmark that offers buyers a seamless living experience.

Besides, luxury residential projects in NCR are now embracing architectural styles, offering homeowners a distinct and elegant living experience. These residences often take inspiration from global themes, bringing the worlds different cultures to the region. This thematic approach not only enhances the visual appeal of these projects but also caters to the living standards of NCR’s affluent buyers. The unique designs elevate the living experience, making each residence a personal statement of luxury and distinction.

Several real estate developers contribute to this evolution of luxury housing in NCR, each bringing their unique vision and expertise. Among notable developers, Prateek Group has been at the forefront of this evolution, redefining premium luxury housing in the region. The group’s upcoming premium residences in Siddharth Vihar, Ghaziabad, centered around a fantasy world theme epitomize this shift, offering buyers a unification of design, innovation, and quality and catering to their aspirations for luxury living.

Moreover, infrastructure development is also one of the factors contributing to the region’s luxury housing growth. Major projects like the Delhi-Mumbai Expressway and the Dwarka Expressway have significantly enhanced regional connectivity, making commuting seamless and convenient. The proximity to world-class airports, such as Indira Gandhi International Airport (IGI) and the upcoming Noida International Airport in Jewar, adds another layer of appeal for global citizens and frequent travelers. These advancements position NCR as a desirable location for premium living, combining convenience with connectivity.

Looking ahead, as NCR continues to set new benchmarks in premium housing, it is not merely offering homes but curating lifestyles that resonate with modern aspirations and global standards. This transformative journey underscores the region’s ability to adapt, innovate, and thrive, solidifying its position as a leader in India’s luxury real estate landscape.

KFC just did something EPIC for its latest campaign ‘Taste The Epic‘, with Action hero and national heartthrob Vijay Deverakonda.

The VD 12 actor was spotted having a taste of his favorite crispy chicken at India’s most EPIC KFC up in the sky. The actor, who has been working with an international action director for his upcoming film, shared a series of pictures and a video on Instagram from his latest EPIC food adventure.

Vijay tastes the EPIC with KFC

In the posts, Vijay was seen hanging out of a hot air balloon flying several feet above land, experiencing INDIA’s MOST EPIC KFC IN THE SKY. Wearing a chic black shirt, white linen pants and a beige beanie, Vijay was seen enjoying his favourites from the KFC menu including the iconic Hot & Crispy Chicken bucket, and Classic American Zinger.

Vijay Deverakonda said, “For me, good isn’t good enough. I live for the thrill of the extraordinary, the EPIC. Whether its my work, my hobbies, or even the experiences I chase, I’m always searching for the greatest. When it comes to taste, KFC has always been EPIC. Right from the Hot & Crispy Chicken to Chicken Popcorn, Zinger Burgers and more, I’m a fan of their entire range of finger lickin’ good food. And today I got to enjoy this taste at India’s most EPIC KFC – in the sky in a hot air balloon! Quite literally an out of the world moment!”

Vijay’s fans can also TASTE THE EPIC, thanks to the unmatched, droolworthy taste and unbeatable crunch of KFC’s signature menu items available across all restaurants. Chicken lovers can take their pick from a range of all-time fan favourites.

KFC’s juicy and crispy signature Hot & Crispy Chicken served in the iconic bucket is best for sharing, while the crunchy Hot Wings add unparalleled taste to the table.

For the ones looking for easy, on-the-go options, the boneless range of menu items including the bite-sized Chicken Popcorn and the crispy Peri Peri Boneless Strips are perfect.

For those in the mood for something more, indulge in the range of Chicken Rolls, inspired by zesty flavours from around the globe such as Thai Spicy, Korean Tangy, American Nashville, or Indian Tandoori.

There’s also the wide variety of Zinger Burgers, bringing together crispy chicken fillets and veggies doused with delectable sauces in between soft sesame buns. Pair these with the much-loved aromatic Rice Bowlz to make for a complete meal or indulge in them as is.

Catch a glimpse of Vijay’s EPIC adventure here.

KFC’s new TASTE THE EPIC campaign celebrates the unmatched, unbeatable, and EPIC taste of KFC’s iconic range of bestselling menu items. As part of the Taste the epic campaign, a film was released across TV and digital platforms along with a robust 360- degree plan. You can watch the film here.

For more information, visit online.kfc.co.in.

Paisabazaar, India’s largest marketplace for consumer credit and free credit score platform, today announced the launch of a proprietary Credit Card Reward Calculator – designed to help consumers choose the right credit card from their wallet for different transaction categories.

The Calculator would empower consumers with a clear view of the rewards they can earn across various spending categories, including travel, shopping, dining, grocery, fuel etc. It provides a comprehensive, seamless experience that allows consumers to discover, compare, and optimize their reward earnings across various categories in seconds.

Check the Reward Calculator: www.paisabazaar.com/cards/rewards

A seamless experience that allows consumers to discover, compare, and optimize their reward earnings across various categories in seconds

Rohit Chhibbar, Head of Credit Cards, Paisabazaar, said, “With the launch of the Reward Calculator, we are addressing a big challenge faced by a large section of credit card users – the lack of clarity around rewards structure and which card to use for which transaction. Our goal is to help consumers make informed decisions and fully leverage their cards’ reward potential and maximize value.”

The Calculator would be particularly useful for consumers who hold multiple credit cards, by helping them choose the right card from the wallet that provides maximum value for each transaction. It provides a detailed breakdown of reward points for spends across categories, along with essential insights such as monthly or yearly reward earning caps, and brands that offer the highest reward potential.

In addition to standard categories, the Calculator also identifies excluded spends, such as rent, government transactions, utility bills, and jewellery purchases. This feature ensures that consumers have a complete picture of their cards potential. By providing easy access to comprehensive information for each card, Paisabazaar aims to help each consumer make smart financial decisions that align with their unique spending patterns.

Paisabazaar says, as a consumer-focussed large scale platform, one of its biggest goals this year is to innovate and address consumer pain-points to help consumers make informed choices and strengthen their overall financial health.

About Paisabazaar

• Paisabazaar is India’s largest marketplace for consumer credit and free credit score platform. It is part of the PB Fintech Group (listed on Indian stock exchanges since 2021)

• Over the last decade, Paisabazaar has earned the trust and goodwill of over 45 million consumers from 823 cities and towns across India.

• Every month, the platform receives over 20 lakh enquiries from more than 1000 cities.

• Paisabazaar over the years has built deep partnerships within the lending ecosystem, partnering with 60+ Banks, NBFCs, NBFC fintechs, to offer wide choice

• Paisabazaar has been running India’s largest credit awareness initiative, by offering consumers their credit score from the credit bureaus for free

• Paisabazaar’s co-created strategy helps meet consumer need gaps, through a robust array of exclusive, first-in-market and best-in-class digital products, built with partner Banks and NBFCs

• Paisabazaar is also an ISO (27001: 2013) certified organization with industry-best controls, to safeguard the best interest of consumers. We are also a PCI DSS certified organization