Home Blog Page 686

IBA’s National Beverage Conclave 2024: Paving the Way for India as a Global Beverage Processing Hub

Ravindra Kirti Founder GGF
-
0

The Indian Beverage Association (IBA) is organizing the National Beverage Conclave 2024, which will be held at the ITC Maurya Hotel, Sardar Patel Marg, New Delhi. The conclave, scheduled for December 4, 2024, shall focus on the theme of “Making India a Global Beverage Processing Hub“.

The Conclave aims to position the Non-alcoholic Beverage Industry as a key driver of Indias transformation into a global beverage processing hub. The conclave will also lay touchstone emphasis on sustainable practices in beverage production, reflecting on the industrys commitment to environmental responsibility. It will spotlight the industrys potential to solidify India’s position as a key player in the global beverage processing market and contribute towards the Government of India’s vision of “doubling farmer’s income and thereby the national economy as part of the “Viksit Bharat initiative.”

The Event shall bring together key stakeholders including Policymakers, Regulatory bodies, Food Processing & Standards Authorities, Export & Trade bodies and other key players within the beverage industry. The global non-alcoholic beverage market was valued at USD 1.8 trillion in 2024 and is expected to reach USD 3.8 trillion by 2034 rising at a CAGR of 7.75%. Similar growth can be observed within India as well, with the industry having a market size of approximately $16 billion in 2023, which is expected to grow to $23 billion by 2028 at a CAGR of 7.29%.

The Indian Non-alcoholic beverage industry also plays a significant role in employment generation, with over a million jobs created across the value chain as of now, up from 6.9 lakh in 2019, driven by 30% market growth. The industry also supports millions of informal workers and contributes substantially to retail incomes, with beverages occupying over 85% of retail stores nationwide and accounting for 11% of the Total Income as an estimate of the retailer’s revenue. Despite being the world’s largest producer of key raw materials like banana, mango, lime, papaya, milk, and sugar, India’s potential as a global beverage processing hub remains untapped due to supply chain gaps and regulatory challenges. Scaling up processing facilities and adopting modern standards can position India as a leader in global beverage production.

Commenting on the conclave, Mr. JP Meena, Secretary General, IBA stated, “India holds immense potential to emerge as a global hub for beverage processing. The upcoming National Beverage Conclave 2.0 aims to create meaningful dialogues to help the industry grow. For this event, we are bringing together industry partners and policymakers to unlock and elevate our potential. As an association, we are dedicated to driving innovation, fostering investment, and enabling collaboration to firmly establish India as a global leader in the beverage industry.” He added that major players had already invested Rs 50,000 crore in the sector in the last few years and that investments could rise to Rs 80,000 crore in the next five years with the right facilitative environment.

The Conclave will build on IBA’s roadmap for making India a global beverage processing hub by 2030. It will focus on best practices, policy recommendations, and fostering an ecosystem that drives export-oriented growth, innovation, and international collaboration. It aims to position India as a global beverage processing hub, leveraging the non-alcoholic beverage industry’s potential to contribute significantly to the nation’s economic growth and its journey toward becoming a 5 trillion-dollar economy.

Burj Khalifa’s Facade Gets a Dazzling Lighting Overhaul

Ravindra Kirti Founder GGF
-
0
Burj Khalifa’s Facade Gets a Dazzling Lighting Overhaul

  • Dynamic RGBW lighting brings new life to the structure’s visual identity

  • Lighting transformation to debut during Eid Al Etihad celebrations

Emaar Properties has announced the completion of a revolutionary facade lighting upgrade for Burj Khalifa, the tallest building in the world. This dynamic RGBW lighting system, integrating cutting-edge technology with the building’s architectural artistry, will debut during the UAE’s Eid Al Etihad celebrations on December 1, 2024, and set the stage for Burj Khalifa’s 15th anniversary on January 4, 2025.

Burj Khalifas Facade Gets a Dazzling Lighting Overhaul

The upgrade transforms the iconic facade into a stunning visual spectacle, offering a wide spectrum of vibrant colours and effects, enhancing the guest experience while reinforcing Dubais status as a global leader in innovation and design excellence.

The process was carefully coordinated, with a six-month mock-up testing to ensure seamless integration. The upgraded system features dynamic RGBW technology, replacing static lights with colour-changing, addressable fixtures to create complex lighting effects. Without compromising Burj Khalifa’s sleek design, the system can create dynamic lighting scenes, from festive displays to everyday illuminations, complementing the tower’s media screen and adapting to various occasions and celebrations.

Mr Ahmad Al Matrooshi, Executive Director, Emaar Properties, said, “Burj Khalifa has always stood as a beacon of what is possible when vision meets innovation. This lighting overhaul is a testament to our continuous pursuit of excellence and a tribute to the UAE’s spirit of progress. As we unveil this stunning upgrade during Eid Al Etihad celebrations and approach the tower’s 15th anniversary, this transformation marks a new chapter in its legacy, reaffirming Dubai as a city of boundless ambition.”

The lighting system not only enhances Burj Khalifa’s visual presence but also strengthens its position as a global icon of architectural brilliance and a symbol of modern design innovation. By perfectly blending technology with artistry, this project sets a new benchmark for architectural lighting and promises to inspire future projects worldwide.

About Emaar Properties

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer and provider of premium lifestyles, with a significant presence in the Middle East, North Africa, and Asia. One of the world’s largest real estate companies, Emaar has a land bank of over 1.7 billion sq. ft. in the UAE and key international markets.

With a proven track-record in delivery, Emaar has delivered approx. 117,000 residential units in Dubai and other global markets since 2002. Emaar has strong recurring revenue-generating assets with approx. 1.4 million sq. mtr. of leasing revenue-generating assets and 38 hotels and resorts with around 9,200 keys (includes owned as well as managed hotels). Today, 36 percent of Emaar’s revenue is from its shopping malls, hospitality, leisure, entertainment, commercial leasing, and international businesses.

Burj Khalifa, a global icon, Dubai Mall, the worlds most-visited retail and lifestyle destination, and Dubai Fountain, the world’s largest performing fountain, are among Emaar’s trophy destinations.

Follow Emaar on: Facebook | X | Instagram. For all media queries, please contact:PR@emaar.ae.

No More Winter Skin Woes, Thanks to Lakme Skincare

Ravindra Kirti Founder GGF
-
0
No More Winter Skin Woes, Thanks to Lakme Skincare

Winter, a season of beauty and warmth, can also be a harsh reality for our skin. The cold, dry air strips off our skin of its natural moisture, leaving it feeling dry, flaky, and dull. But fear not, with a well-curated skincare routine that is effortlessly easy to follow, you can combat the winter blues and achieve a radiant, healthy complexion.

Lakme Hyaluronic Dewy Range

Step 1: Cleanse your skin
Start your skincare routine with a gentle, hydrating cleanser. The Lakme Hyaluronic Dewy Facewash is a soap free formula that gently removes pollution, dirt and daily make-up without stripping away your skins natural moisture. It is enriched with 4D Hyaluronic acid – a combination of 4 different kinds of Hyaluronic acid to hydrate your skin and reduce water loss.

Step 2: Add the first dose of hydration
During winters, our skin often craves an extra dose of hydration. Incorporating a hydrating essence into your skincare routine is the perfect way to replenish lost moisture. Use the Lakme Hyaluronic Dewy Micro Essence, a lightweight, hydrating essence that quickly absorbs into the skin, delivering an instant boost of moisture. Powered by potent 4% Hyaluronic acid-Pentavitin complex, it helps your skin feel instantly refreshed and plump.

Step 3: Level up your HA game
Incorporate serums infused with pure Hyaluronic acid into your AM & PM skincare routine. Since Hyaluronic Acid draws moisture from the environment into the skin, remember to apply Hyaluronic acid serums on damp skin. Choose the Lakme Hyaluronic Dewy serum from Lakme Skin. It is enriched with a 10% Hyaluronic Acid complex to give your skin an instant hydration boost. The serum also houses Pentavitin, which seals in moisture and provides long-lasting hydration for a dewy, healthy complexion. The serum penetrates up to 15 layers deep, instantly plumping your skin for a dewy, hydrated glow.

Step 4: Lock in moisture
Seal in all that goodness with an ultra-hydrating moisturizer like the Lakme Hyaluronic Dewy Gel crme. Infused with 7% Hyaluronic acid, pentavin and pro-ceremide complex, the gel creme locks in moisture, giving your skin a dewy, fresh appearance. Lightweight and fast absorbing, it plumps up skin instantly, providing hydration for up to 72 hours. For optimal results, use ultra-light gel crme during the day and before bed.

Step 5: Dont forget your sunscreen
Even during the winter months, its crucial to protect your skin from harmful UV rays. The Lakme Sun Expert 1% Hyaluronic Sun Gel with SPF 50 PA++++ is all you need for the skin of your dreams. The sunscreen gel with SPF 50 and PA++++ gives superior protection and is infused with 1% hyaluronic acidcomplex that gives your skin a burst of water-light hydration. A win for all skin types, the aqua sun gel is lightweight and blends seamlessly into your skin without any white cast.

By following these simple skincare tips and incorporating Lakme’s hydrating and moisturizing products, you can achieve a radiant, glowing complexion that will turn heads. Remember, a well-nourished and hydrated skin is the foundation of any flawless look.

Shaping the Future of Mobility: BAJA SAEINDIA 2025 Virtual Round for Vehicle Design Commences at Chitkara University, Chandigarh

Ravindra Kirti Founder GGF
-
0
Shaping the Future of Mobility: BAJA SAEINDIA 2025 Virtual Round for Vehicle Design Commences at Chitkara University, Chandigarh

BAJA SAEINDIA, the flagship event of SAEINDIA, stands as a pinnacle in collegiate engineering design competitions. Encompassing the ingenuity of aspiring engineers, participating teams undertake the comprehensive process of conceptualizing, designing, modelling, analyzing, manufacturing, validating and competing with a single-seater ATV (All-Terrain Vehicle) in a four hour Endurance. Each year, BAJA SAEINDIA engages with a substantial cohort of 5,000 to 10,000 engineering students. In this 18th season of BAJA SAEINDIA 2025 with 200 participating teams, the event will be organized in 3 phases, each phase more challenging than the previous one. The Virtual Round, hosted by Chitkara University, features static events such as sales, cost and design evaluation, along with the sustainability event and an engine simulation event. It also includes virtual dynamic events using IPG Carmaker, providing a comprehensive framework for evaluating the teams.

https://www.newsvoir.com/images/article/image1/30373_chitkarauni_image.JPG

Dr. Madhu Chitkara, Pro-Chancellor Chitkara University along with Students and Officials from BAJA SAEINDIA 2025 at the Launch event


With a commitment to fostering a smarter, safer and more sustainable future, BAJA SAEINDIA continues to equip students with the skills and expertise needed to address real-world challenges through exposure to cutting-edge technologies. The 2024 season marked a pivotal moment with the successful introduction of hBAJA and aBAJA, two groundbreaking categories designed to align students with the future of mobility. The hBAJA category, which debuted with three participating teams running their buggies on CNG, has seen a remarkable surge in interest, with 20 teams registering for the 2025 season-demonstrating the growing enthusiasm for hydrogen-based mobility solutions, where buggies will run on HCNG. Similarly, aBAJA, which began with five teams last year with their buggies driven without driver, has expanded significantly, attracting another 20 teams this year, underscoring the rising importance of ADAS (advanced Driver Assistance System) and autonomous vehicle development. These milestones highlight BAJA SAEINDIA’s role as a dynamic platform that bridges the gap between academia and industry, preparing the next generation of engineers to excel in a rapidly evolving technological landscape and be industry ready.


The Virtual Round of BAJA SAEINDIA 2025 commenced with a press conference organized by Virtual BAJA host institute, Chitkara University. Dr. Sandhir Sharma, Vice Chancellor, Chitkara University gave welcome address and talked about the journey of Chitkara University and its mission to empower the next generation of engineers.

Talking about how BAJA SAEINDIA is playing a vital role in shaping next generation of mobility engineers, Mr. Balraj Subramaniam, Chairman, Organizing Committee, BAJA SAEINDIA said, “BAJA SAEINDIA has been a beacon of innovation and learning since its inception. Over the past 18 years, it has evolved into a dynamic platform that challenges students to excel in every aspect of engineering. With four categories now in place with a new theme of ‘Fusion 4 Future’ and exceptional participation from teams across the country, the event continues to grow year after year. We are deeply grateful to our sponsors, partners, faculty and participating teams for their unwavering support in making BAJA SAEINDIA a resounding success. Over time, BAJA SAEINDIA alumni have positioned themselves in leadership roles across both the automotive and non-automotive industries worldwide, reflecting the tremendous growth of the event and the lasting impact it has had on its participants.”


The success of BAJA SAEINDIA is strengthened by the valuable contributions of its partners, with Chitkara University serving as a consistent and dedicated supporter over the years. Dr. Madhu Chitkara, Pro-Chancellor at Chitkara University said, “Chitkara University and BAJA SAEINDIA have shared a profound and fruitful partnership since 2015. Hosting the physical round earlier and Virtual Round over the years has been a privilege that underscores our mutual commitment to bridging the gap between academia and industry. We champion innovation, multidisciplinary collaboration and forward thinking engineering. Together with BAJA SAEINDIA, we are driving creativity, sustainability and excellence to shape the future of India’s Automotive Landscape. This journey is a testament to the hard work, vision and dedication of everyone involved.”


BPCL has been a steadfast supporter of BAJA SAEINDIA since its inception, significantly contributing to the event’s growth and success. Ms. Charu Yadav, General Manager at Bharat Petroleum spoke about this long-standing partnership, stating, “BPCL is proud to have supported BAJA SAEINDIA since 2007. Our involvement began with providing fuel to the mBAJA teams, and over the years, we have expanded our role, including supplying electric fuel for the eBAJA buggies. It is incredibly rewarding to witness the progress we have made together. BPCL remains fully committed to BAJA SAEINDIA and will continue to support its mission of shaping the next generation of engineers. Through this partnership, BPCL is dedicated to driving innovation and excellence, empowering students with the skills needed to succeed in the industry.”


As a past participant of BAJA SAEINDIA and now the Convener of the Virtual Round, Mr. Ruturaj Patil emphasized the importance of virtual events in shaping well-rounded engineers. He said, “Events like cost, design, sales evaluation, Sustainability event & engine simulation event are crucial in developing both the technical and operational skills of participating teams. These challenges go beyond engineering, encouraging students to explore the business and sustainability aspects of vehicle design, which prepares them for diverse roles in the industry. I am incredibly proud to be part of BAJA SAEINDIAs journey, and I extend my heartfelt gratitude to all the sponsors whose continued support makes this event possible. Their belief in this competition empowers us to create an unparalleled platform for innovation, learning and future leadership.”


The Third Phase of BAJA SAEINDIA 2025 is poised to elevate the competition to new heights, with events scheduled at three distinct locations. Commencing the series, mBAJA & hBAJA will showcase their prowess from 9 to 12 January 2025 at NATRAX, Pithampur. Following suit from 20 to 23 February 2025, the spotlight shifts to BV Raju Institute of Technology, Hyderabad, as eBAJA takes center stage. The grand culmination is anticipated tentatively in mid 2025 at ARAI’s Takwe facility near Pune, where aBAJA is set to bring the competition to its zenith. These strategically chosen venues promise a culmination of technical excellence and spirited competition, further underscoring the events significance in shaping the future of mobility.


About Chitkara University
Chitkara University, a leading private university in India, is recognised for its focus on practical, industry-aligned education. Offering a wide range of undergraduate, postgraduate, and doctoral programs, the university is known for its cutting-edge research, innovation, and strong industry partnerships, aiming to produce graduates well-prepared to meet the challenges of the global marketplace.


For more information log in to university website www.chitkara.edu.in.


About BAJA SAEINDIA
BAJA SAEINDIA is an educational pursuit for engineering college students, an out-of-classroom-education system, where engineering students can participate as a team, giving them pragmatic exposure to real-world challenges as faced in the industry. Originally started in the USA by the SAE International as Mini BAJA SAE, today it is being organized in several countries. In India, it is being organized as BAJA SAEINDIA since 2007: An engineering student-level competition in which teams from universities all over the country participate with a self-designed and self-run ATV. This is evaluated over a series of Static, Dynamic and Endurance events. Over the years, BAJA SAEINDIA has grown in numbers and has become a bigger event nationally and over the past years, expanded internationally as well. It serves as a platform for young engineering talent to showcase their skills and acquire real-life experience while overcoming obstacles and challenges critical for their long-term success.

The Best Time to Start Retirement Planning is Now, says HDFC Life’s Latest Campaign

Ravindra Kirti Founder GGF
-
0
The Best Time to Start Retirement Planning is Now, says HDFC Life’s Latest Campaign

HDFC Life, one of India’s leading insurers, has unveiled its latest campaign focused on the critical need for timely retirement planning. The growing elderly population in India coupled with rising life expectancy due to advancements in healthcare and improved standards of living, makes retirement planning imperative.

The Best Time to Start Retirement Planning is Now, says HDFC Lifes Latest Campaign

With individuals projected to require 30 years of income post-retirement by 2050*, early and strategic retirement planning is essential. Despite recognising the importance of starting early, many Indians face a significant gap between intent and action. Alarmingly, 90% of individuals, above the age of 50 years, regret having delayed their retirement planning**.

HDFC Life’s latest campaign highlights a common barrier leading to postponement of retirement planning. Parents usually prioritise financial commitments such as home loan repayments, children’s education, or immediate family needs over their own retirement planning. This postponement diminishes the retirement corpus, as late planning offers limited time for wealth accumulation.

HDFC Life’s new campaign leverages a relatable milestone – a child’s departure for college – as a pivotal moment for parents to begin their retirement planning journey. The campaign aims to create awareness about the need to secure one’s financial future while balancing familial responsibilities.

Click here to watch the film.

Vishal Subharwal – Group Head Strategy & Chief Marketing Officer – HDFC Life

Speaking about the campaign, Vishal Subharwal – Group Head Strategy & Chief Marketing Officer – HDFC Life said, “The risk of outliving one’s savings is one of the biggest concerns that individuals face during their lifetime. The solution lies in starting retirement planning early to harness the power of compounding. Very often, in India, this is postponed by individuals until their children’s future is secured. Our main message through this campaign is that an individual needs to start planning early for their golden years and the best time is now.”

Adding further,Vikram Pandey – Chief Creative Officer Leo Burnett, South Asiasaid, “Often it isn’t until their mid fifties that people realise they haven’t planned enough for their retirement, and then it gets too late. In this campaign for HDFC Life, through the story of the couple who are transitioning to a new phase in life as they deal with an empty nest, we wanted to reiterate that this is also a time to shift your financial priorities, as you set your sights toward retirement and funding the next chapter of your life. And who better than HDFC Life to plan this with.”

The campaign has been launched across diverse platforms, including television, digital, and other mass media, ensuring maximum reach and impact. HDFC Life continues to advocate for financial literacy and awareness, emphasising the importance of proactive retirement planning in today’s dynamic economic landscape.

References:

* PFRDAI Report

** Retirement study by Ipsos, 2023

HKTB’s Hong Kong WinterFest is Launched with a Grand Opening Featuring Magical Christmas Town and Winter Harbourfront Pyrotechnic Display

Ravindra Kirti Founder GGF
-
0
HKTB’s Hong Kong WinterFest is Launched with a Grand Opening Featuring Magical Christmas Town and Winter Harbourfront Pyrotechnic Display

Hong Kong
The annual winter holiday extravaganza Hong Kong WinterFest, organised by the Hong Kong Tourism Board (HKTB), has begun. To usher in the joyful Christmas season, a bigger-than-ever, gift-themed Christmas Town covering more than 10,000 square feet was unwrapped to the public, while the Winter Harbourfront Pyrotechnic Display had its first showing.

Clockwise: Christmas Tree in Christmas Town, Photo Spots for Visitors in Christmas Town, Winter Harbourfront Pyrotechnic Displays Ignite the Festive Season

This year’s highly-anticipated Christmas Town is 30 percent bigger than last year’s, giving visitors a host of fantastic photo opportunities. Busy gnomes have filled Christmas Town with nearly 100 decorated gift boxes of different shapes and sizes in vibrant colours. With delightful gift boxes on every corner, locals and tourists will find themselves walking through an enchanting winter wonderland whichever way they turn.

Towering 20 metres above Christmas Town and as high as a six-storey building, the giant Christmas tree is decorated with colourful ornaments and topped with a sparkling octagonal star. For the first time, the tree will feature light projections of seasonal scenes dancing across its branches, including Christmas candies, snowmen, and snow.

Colourfully decorated photo spots are scattered across Christmas Town and, for the first time, there is a Festive Light Tunnel for visitors to walk through. As they step in, they will find themselves immersed in a magical scene of busy gnomes hard at work preparing gifts for Christmas in a quaint, snowy village filled with smoke. Inside Christmas Town, visitors will also find traces of the Christmas gnomes and their good friends, Hong Kong’s iconic pandas. Santa Claus himself will make surprise appearances for meets-and-greets in a cosy Christmas hut. The HKTB has also arranged handbell and choir performances to help visitors get into the Christmas party spirit.

After the premiere of the spectacular Winter Harbourfront Pyrotechnic Display, which dazzled crowds with its bursts of festive pyrotechnics, the display will return for three consecutive nights at 8:00 pm on 24, 2,5 and 26 December, bringing explosions of holiday joy to the skies of Hong Kong and preparing the city for the hugely popular New Year Countdown Fireworks Display.

Locals and tourists can visit the Hong Kong WinterFest events website to find out more about the most exciting activities and events around the city as well as shopping offers and exclusive dining privileges to light up their holiday celebrations.

About Hong Kong Tourism Board (HKTB)

The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide and enhance visitors experience once they arrive. These include making recommendations to the Government and other relevant bodies on the range and quality of visitor facilities.

The HKTB’s missions are to maximise the social and economic contribution made by tourism to the community of Hong Kong and to consolidate Hong Kong’s position as a unique, world-class, and most desired destination.

High Connectivity, High Demand: How Chandigarh Tricity’s Infrastructural Development is Transforming Real Estate Market

Ravindra Kirti Founder GGF
-
0
High Connectivity, High Demand: How Chandigarh Tricity’s Infrastructural Development is Transforming Real Estate Market

Chandigarhs Tricity, encompassing Chandigarh, Mohali, and Panchkula, has emerged as a beacon of modern development in Northern India. The regions rapid infrastructure growth, driven by high connectivity and strategic urban planning, has made it a top destination for real estate investment. Industry leaders weigh in on how these developments are setting the stage for unprecedented growth in the sector.

Rapid infrastructure development projected in the next 10 years

The seamless access to highways and the proximity to Chandigarh International Airport have turned the Tricity into a real estate hotspot. Investors and homebuyers alike are drawn by the ease of travel between nearby cities like Delhi, Ludhiana, and Shimla. This connectivity, paired with robust infrastructure, positions the region as a thriving economic hub.

The development of PR-7, or the Airport Road, is anticipated to be a significant catalyst for the market once it becomes fully operational. Mr. Prateek Mittal, Executive Director of Sushma Group, discussed its potential impact. “The PR-7 road is set to redefine connectivity in Zirakpur and its surrounding areas. While it’s not yet functional, the ongoing development is already generating buzz and shaping future real estate trends. Once complete, it will open up new corridors for residential and commercial projects, reduce traffic congestion, and enhance the connectivity between Zirakpur, Chandigarh, and Panchkula. This thoroughfare is expected to be a game changer, setting Zirakpur on a path to rapid growth and increased appeal.”

Mr. Mukul Bansal, MD of Motiaz, pointed out how improved infrastructure has catalyzed growth across various real estate segments. “The infrastructure boom in Chandigarh Tricity isn’t just a series of isolated projects; its a comprehensive overhaul that touches every aspect of urban living. Road expansions, smart city initiatives, and high-speed connectivity are transforming this region into a model for urban development. The real estate market here is witnessing an influx of both local and international investors who recognize the strategic importance of this connectivity. Moreover, these developments are making the region more livable and attractive to families, professionals, and businesses looking for a balanced lifestyle with top-notch facilities. The combination of urban planning and infrastructure investment is paving the way for long-term, sustainable growth.”

Echoing these sentiments, Mr. Piyush Kansal, Executive Director of Royale Estate Group, added, “High connectivity has been central to attracting major businesses and fostering job creation. This influx of corporate activity fuels the demand for quality residential spaces, propelling the region’s real estate sector to new heights. Our projects aim to match this demand with exceptional living experiences.”

Lastly, Mr. Tejpreet Singh, MD of Gillco Group, emphasized the holistic growth of the region. “Chandigarh Tricity is witnessing an infrastructure boom unlike any before. The development of well-planned roads, modern residential complexes, and commercial spaces that cater to both new-age startups and established businesses highlights the region’s potential. Our commitment at Gillco Group is to contribute meaningfully to this landscape, ensuring a balance between rapid development and sustainable living.”

As the Tricity continues to evolve, the combined vision and efforts of these industry leaders are poised to transform it into a benchmark for modern urban development in India. The symbiosis of connectivity, infrastructure, and strategic real estate planning is setting the stage for a prosperous and well-connected future.

Lakme Academy Powered by Aptech Unveils a Certificate Course in Advanced Media and Fashion Makeup Artistry

Ravindra Kirti Founder GGF
-
0
Lakme Academy Powered by Aptech Unveils a Certificate Course in Advanced Media and Fashion Makeup Artistry

Lakme Academy Powered by Aptech, India’s leading beauty training institute, announces the launch of its latest offering- Certificate Course in Advanced Media and Fashion Makeup Artistry. Designed for aspiring makeup professionals looking to carve their niche in the dynamic world of fashion and media, this course promises to be lot more captivating for creative enthusiasts.

https://www.newsvoir.com/images/article/image1/30369_lakme_image_pic.PNG

Beauty, makeup and fashion done by the students of Lakme Academy Powered by Aptech

Fashion makeup is an exciting art form that plays a key role in high-profile events such as runway shows, fashion photography, and editorial shoots. It involves creating bold, trendsetting looks that not only complement haute couture designs but also express the artistic visions of designers and stylists. The Advanced Media and Fashion Makeup Artistry Course offers students the opportunity to master these techniques, honing their skills to become global professionals in the competitive media and fashion industries.

Mr. Sandip Weling, Chief Business Officer, Global Retail and Brand Custodian, Lakme Academy Powered by Aptech, said, “Lakme Academy Powered by Aptech has been a pioneer in the organised beauty and wellness training, offering industry-aligned courses designed to nurture the next generation of professionals in makeup, hair, skin, nails and fashion. With a commitment to excellence and innovation, Lakme Academy has built a reputation for delivering comprehensive training that equips students with the skills and confidence to succeed in a competitive industry. We are excited to introduce the Advanced Media and Fashion Makeup Artistry course, which is designed to nurture the next generation of creative professionals in the high fashion and media industries. This course is a unique blend of technical expertise and artistic expression, providing our students with the skills needed to succeed in the fast-paced world of high fashion makeup and glamour.”

The comprehensive course equips students with industry-relevant skills, combining technical expertise with creative expression such as editorial and runway-ready makeup, Avant-Garde Hair and Makeup etc. Upon completion of the course, students will be equipped with industry ready skillsets needed to succeed in a variety of high-profile roles within the fashion, media, and beauty industries.

According to the Skill Gap Study for the beauty & wellness sector of India 2023-30 by B&WSSC, the Indian Beauty and Wellness sector is poised to grow to about INR 2,40,000 core by 2024, thriving on an increasing section of the affluent and middle-class population, changing customer psyche and preference towards the sector. The sector is anticipated to be more than INR 500,000 crore in size by 2030. The industry currently employs 12.3 Mn people. By 2024, The Indian Beauty & wellness sector is projected to provide employment opportunities to about 15.8 Mn people, by 2027 to about 20.3 Mn, and by 2030 to about 26.3 Mn people. In terms of incremental training requirements, about 5.4 Mn candidates would be required to be skilled through vocational education between 2022-30.

Lakme Academy powered by Aptech offers basic and advanced courses in cosmetology, skin, hair, nails, and makeup. The courses integrate soft skill development into the technical curriculum to ensure that students deliver great results. The curriculum is designed to prepare students for exciting careers in industries like fashion, beauty, film and entertainment.

Lakme Academy Powered by Aptech awarded as Best Professional Beauty Training Institute at ASSOCHAM’s 3rd Beauty, Wellness and Personal Care Awards, 2020, Lakme Academy won the Global Education Awards 2019 for The Best Beauty & Wellness Training Institute of the Year. Aptech Ltd was also awarded with “Skill Learning Award – Beauty Training” by Franchise India in 2018.

For further information, please visit Lakme Academy Powered by Aptech, log on to www.lakme-academy.com / OR call 1-800-266-8630

About Lakme Lever
Lakme Lever Pvt. Ltd (Lakme Lever) is a 100% subsidiary of HUL. It operates India’s first and leading chain of Lakme Salons that offer expert services in Hairstyling, Skin care and Makeup. With nearly 40 years of experience and a footprint of over 450+ Lakme Salons across 160 cities, Lakme Salon has a deep understanding of the beauty industry. Lakme Salon is dedicated to the contemporary Indian woman’s exploration of the fine art of beauty. Known for its magical concoction of stunning make-up, fabulous hair and excellent skin services, Lakme Salon brings the backstage expertise and experience of Lakme Fashion Week to modern Indian women through a team of over 5000+ highly trained professional stylists. With professionally trained hair and makeup experts with countless shows under their belt and outstanding skin services, Lakme Salons offer customers a distinct portfolio of services and backstage rituals presented in a unique Runway Secrets menu. Continuous innovation in the portfolio is at the centre of Lakme Salons’ growth philosophy. More than 150 entrepreneurs have partnered with Lakme Lever as franchisees to own Lakme Salons across the country. Backed by a comprehensive franchisee support model, expansion is one of the key focus areas for the company where a master franchisee and multi-store franchisee are provided special support and benefits. In 2015, Lakme Lever formalised a strategic alliance with Aptech – a global leader in vocational training to set up beauty academies to train aspiring stylists across India and equip them to start their careers in the beauty industry. Lakme Academy, powered by Aptech, is present in 115 locations across the country and offers foundation and advanced level courses in skin, hair and make-up.

Shriram Finance Launches Inspiring Campaign #TogetherWeSoar with Legend Rahul Dravid

Ravindra Kirti Founder GGF
-
0
Shriram Finance Launches Inspiring Campaign #TogetherWeSoar with Legend Rahul Dravid

  • Campaign drives Shriram Finance’s core belief that, ‘When we come together, we soar. By building strong relationships with our customers, we help them step into their power and achieve their dreams.’

  • Rahul Dravid, former captain and coach of the Indian national cricket team powers the brand campaign as the brand ambassador for Shriram Finance.

  • Noted Actor and winner of the Padma Bhushan and Padma Shri Awards, Naseeruddin Shah has given his voice for the campaign Ad Film in Hindi, titled ‘Har Indian ke sath: Judenge. Udenge.’

  • Academy Award Winner K S Chandrabose & renowned Tamil lyricist Madhan Karky have penned the lyrics for the Telugu & Tamil versions of the Ad Film respectively.

Shriram Finance Ltd., the flagship company of the Shriram Group and one of India’s leading financial services providers, has launched an inspiring new brand campaign titled ‘#TogetherWeSoar’. This campaign reflects Shriram Finance’s commitment to partner with aspiring India, highlighting the power of connection and unity.

#TogetherWeSoar

Today, many Indians are embracing the ‘So, what’ philosophy, reflecting the aspiration to overcome any challenges in their journey to success. This campaign aims to celebrate this spirit and depict partnership as a means to soar ahead, with a slice from Rahul Dravid’s own life.

The message is clear: “Together, we soar. By building strong relationships with our customers, we help them step into their power and achieve their dreams.”

Shriram Finance – #TogetherWeSoar | #OndruservomEzhuvom (Tamil) – youtube.com/watchv=6A3nN6Y0aQU

Shriram Finance – #TogetherWeSoar | #OkkatigaEdugutham (Telugu) – youtu.be/Mq8JJDPqzbk

Shriram Finance – #TogetherWeSoar | #JudengeUdenge (Hindi) – youtube.com/watchv=nmd6jpmORPs

Shriram Finance – #TogetherWeSoar | #JotheyaagiriUnnatigeri | (Kannada) – youtu.be/fYdsyIduO38

Shriram Finance – #TogetherWeSoar | #OnnaayUyaraam | (Malayalam) – youtu.be/O9WUdmZJaq0

Shriram Finance – #TogetherWeSoar | #JodleJaauyaaUduyaa | (Marathi) – youtu.be/qwx4WvuNP-E

Shriram Finance – #TogetherWeSoar | #JurboUrbo | (Bengali) – youtu.be/Z4QwDeMFcEU

Star Power Behind the Campaign

Cricket legend Rahul Dravid features as the brand ambassador, embodying the values of teamwork and resilience that Shriram Finance also stands for. His presence reinforces the brand’s commitment to nurturing partnerships that inspire growth.

Adding to the campaign’s impact, renowned actor Naseeruddin Shah lends his voice to the Hindi version of the ad film, titled ‘Har Indian ke Saath: Judenge. Udenge.’ Having acted and directed in films for more than 50 years, the Padma Bhushan and Padma Shri Awardee has received multiple accolades for his exceptional contributions to Indian cinema. His powerful voice to the message of Shriram Finance emphasizes the dedication to helping individuals achieve their dreams through meaningful partnerships.

The campaign also features lyrics penned by Academy Award winner K.S. Chandrabose for the Telugu version and acclaimed lyricist Madhan Karky for the Tamil version, ensuring a heartfelt connection with audiences across multiple regions.

A Nationwide Initiative

With a comprehensive 360-degree media approach, the ‘#TogetherWeSoar’ campaign will reach audiences through print, digital, television, social media, and outdoor platforms, as well as select theatres across India. Shriram Finance has partnered with the Pro Kabaddi League, and viewers will catch the ad during PKL. Over the next two months, the campaign will be showcased nationwide, targeting diverse urban and rural audiences to reinforce Shriram Finance’s commitment to partnering with customers at every stage of their financial journey.

A Message of Partnership

Elizabeth Venkataraman, Executive Director of Marketing at Shriram Finance, shared insights about the campaign: “‘Together, We Soar’ symbolizes our promise to stand by every Indian, supporting their aspirations-whether it’s fixed deposits, financing vehicles, nurturing small businesses, or providing quick access to funds via Gold or personal loans, etc. Our creative approach, tailored in seven languages, allows us to connect deeply with diverse audiences across the nation.”

The campaign’s video features Dravid encouraging individuals from all walks of life to partner with Shriram Finance to uplift their lives and fulfill their ambitions. The imagery culminates in a powerful metaphor: the stadium, which represents a space where India unites, filled with dreams. Shriram Finance is committed to playing a pivotal role in transforming the country’s financial landscape.

Building Strong Relationships

Ultimately, ‘Together, We Soar’ is more than just a campaign; it is a testament to Shriram Finance’s role as a vital partner in financial empowerment. The brand is dedicated to helping customers access the credit they need to grow and thrive, reinforcing its commitment to driving India’s journey toward becoming a developed economy.

About Shriram Finance
Shriram Finance Limited is the flagship company of the Shriram group which has a significant presence in Consumer Finance, Life Insurance, General Insurance, Housing Finance, Stock Broking, and Distribution businesses. Shriram Finance Limited is one of India’s largest retail asset financing Non-Banking Finance Companies (NBFC) with Assets under Management (AUM) above Rs. 2.43 trillion. Established in 1979, Shriram Finance is a holistic finance provider catering to the needs of Small Road Transport Operators and small business owners and is a leader in organised financing of pre-owned commercial vehicles and two-wheelers. It has a vertically integrated business model and offers financing number of products which include passenger commercial vehicles, loans to micro and small and medium enterprises (MSMEs), tractors & farm equipment, gold, personal loans, and working capital loans, etc. Over the last 45 years, it has developed strong competencies in the areas of loan origination, valuation of pre-owned commercial vehicles and other assets, and collections. It has a pan India presence with a network of 3,149 branches and an employee strength of 77,764 servicing 90.26 lakhs of customers.

The Genes Way to Treat Yourself this Black Friday

Ravindra Kirti Founder GGF
-
0
The Genes Way to Treat Yourself this Black Friday

The end of the year calls for replenishment and revelry. The holiday spirit, festive soirees and intimate gatherings with friends and family make room for adding value to our wardrobe – clothes that are crafted consciously and help us put our best foot forward. For a limited time only (from 27th November to 1st December), Genes is offering a special 50% reduction on prices of some of our most sought-after pieces.

Black Friday Shopping Fiesta – Genes Lecoanet Hemant

From winter layers and sculptural separates to zesty printed silhouettes and wardrobe staples, we’ve got you covered to elevate your sartorial game.

Workwear doesn’t have to be bland. For this Black Friday shopping festival, Genes brings the most intuitively designed clothes guaranteed to add an artistic touch to your office uniform style. Think black-and-white painterly checks on a sweatshirt or a placement print half-sleeve shirt-offering subtle luxury at accessible prices.

The art of layering becomes paramount in the months from December to February, where function aids in creative ways to style. The Genes curated sale features co-ords in crepe, printed sweatshirts, and bombers that transform into versatile overlays.

A principal philosophy at Genes is to design clothes that exist in the wardrobe in multi-faceted ways. From fabric, cut, and construction to surface design and ornamentation, every detail is thoughtfully considered to create cherished clothes that last.

With multiple invitations filling up the social calendar, now is the perfect time to expand on festive wardrobe pieces. Molten gold draped tops or modern embroidered dresses make great choices for an elevated evening look. These and more are specially curated for the Genes shopping festival.

Colour has always been an integral part of the Genes story-a bold approach to design, creating wondrous combinations and elevating prints to a whole new level. The Genes Black Friday shopping fiesta is a fantastic way to refresh your wardrobe before the new year. Some favourites include a floral-printed dress with cowl detailing and a statement tee featuring a hand-drawn tropical landscape print.

The significance of a few standout pieces in one’s wardrobe cannot be overstated. Whether it’s a gathered placket-detail shirt or a sculptural-shouldered top with tie-up detailing, these pieces bring an element of avant-garde, yet remain practical and wearable. The haute couture heritage of Genes allows for technique-driven construction where darts and pleats pave the way for ingeniously designed clothes.

This Black Friday shopping festival, Genes is offering bestselling pieces to the Genes tribe-a way to treat yourself with fairly accessible prices. More importantly, it’s an opportunity to focus on where true value lies-in craftsmanship, in investing in clothes born out of a thoughtful design process and the highest quality materials. Gifting and buying these pieces for loved ones is a meaningful way to build community and forge lasting connections.

To discover more, you can visit Genes stores at New Delhi, Chennai and Mumbai or browse online atgeneslecoanethemant.com.

1...685686687...841Page 686 of 841