Tis the season for whipping up famed family holiday recipes and serving special, homemade holiday desserts. With so many treats surrounding us this time of year, it’s easy to accidentally overindulge. Combine the loads of delicious food with cold weather and a lack of regular sleep and exercise (not to mention the stress of the times we are living in), and you might find yourself headed straight to sniffle town.

Thankfully, there are ways you can enjoy yourself while staying happy and healthy this holiday season. Here are some simple and effective tips from Celebrity Nutritionist Neha Ranglani to help you enjoy the holiday season while staying in your best health!

1. Workout at Home
Setting realistic workout expectations is important. Gyms are notoriously empty during the last months of the year, and there is a reason for that. During the cold weather season, extra time is spent with friends and family, and going to the gym becomes less of a priority. But just because you can’t go, or maybe you just don’t feel like going to the gym right now, doesn’t mean you can’t sneak some exercise into your day from the comfort of your own home.

A little exercise can boost your energy levels and allow you to feel much better mentally, physically, and emotionally, so ditch the exercise guilt this holiday season and burn off some calories with easy at-home workouts.

California Walnut- Your Best Workout Buddy

2. Substitute Ingredients
Not all holiday recipes need to be strictly followed. Ingredient substitutions are a great way to exercise creativity in the kitchen and pay attention to your health at the same time. For example, skip the breadcrumbs and use finely chopped California walnuts as a coating for fish or poultry instead. Not only is this a nutritious alternative, but it also adds a delicious crunch. They are also an ultimate kitchen essential, delivering a plant-based nutritional punch, endless versatility, and unbeatable flavor. If you’re looking to make a variety of sauces this holiday season, grind walnuts into a meal and use them as a creamy and wholesome thickener for your sauces. Remember, there’s no need to compromise nutrition or taste when you’re making your favorite holiday recipes!

California Walnuts Crusted Chicken

3. Maintain a Balanced Lifestyle
Taking small steps to maintain a balanced daily routine is essential when it comes to sustaining good health during the holidays. Here are some tips that can help alleviate stress, one of the most important ways to stay healthy, especially in these times. Don’t forget to:

• Get enough sleep: Balancing holiday parties, get-togethers, shopping, cooking, and other typical traditions can be absolutely draining. Make sure you’re getting enough rest to let your body recover from all the activity!

• Stay hydrated: Dry, cold weather can easily take a toll on your body, so ensure you’re drinking enough water each day.

• Engage in some form of exercise: Whether you do some squats while you watch your favorite Christmas movie or sneak in a set of push-ups and sit-ups before you hop in the shower, keep your body active in any way, shape, or form.

• Listen to your body: Self-care is an important aspect of health, and if your body is telling you it needs more rest or more nutrients, make sure to listen to it.

• Balance your wants and needs: Depriving yourself of a piece of pie won’t make you happy. Exercise may be good for the body, but dessert is good for the soul, so, if you’re conscious of your choices during the holidays, you’ll be able to have your cake, and eat it, too!

Your health is extremely important, but taking the time to enjoy the holiday season – desserts included! – is a must. Following the simple tips above will help you maintain your health and happiness throughout the holidays so you can spend more time with friends and family, and less time worrying about catching a winter cold.

JK Super Cement, a prominent name in India’s cement industry, has launched a captivating new television commercial (TVC) featuring Indian fast-bowling sensation and brand ambassador, Jasprit Bumrah. The campaign, titled Game Badal De, draws inspiration from Bumrahs remarkable journey and embodies JK Super Cement’s commitment to innovation, transformation, and resilience.

JK Cement’s new TVC featuring Indian fast-bowling sensation, Jasprit Bumrah

The TVC narrates a poignant anecdote from Bumrah’s childhood, reflecting how he honed his craft using a cement wall as his silent partner during practice sessions. This story forms the emotional cornerstone of the campaign, portraying the wall not only as a physical structure but also as a metaphorical “game changer.” Through this narrative, JK Super Cement highlights its brand philosophy of overcoming challenges and achieving excellence.

Aligned with JK Super Cement’s recent rebranding initiative, the Game Badal De campaign aims to enhance brand visibility and foster deeper connections with its target audience. The rebranding introduced a refreshed identity, modernised packaging, and a dynamic logo symbolising strength, innovation, and sustainability. This also marked the revitalisation of JK Super Cement’s brand positioning as “Build Strong“.

Speaking on the campaign, Mr. Anuj Khandelwal, Business Head, JK Cement, said, “Our new brand identity is a response to meeting evolving customer aspirations. The Game Badal De campaign amplifies this vision by connecting authentically with our audience through innovation and storytelling.”

Mr. Pushpraj Singh, Group President Sales and Marketing, JK Cement, added, “While our legacy remains strong, our rebranding represents a transformation that allows us to stand apart in a saturated market. This TVC is a reflection of our transformation journey towards building a stronger, more sustainable future.“

Mr. Love Raghav, AVP & Head of Branding, JK Cement, stated, “With our new brand identity and bold campaign #GameBadalDe, were breaking barriers and reshaping the narrative in the cement industry. Bumrah’s story of perseverance resonates with our brand values and inspires a fresh perspective on construction and growth. Featuring him as the symbol of transformation, we aim to inspire game-changing stories in every corner of life.”

Traditionally, the cement industry has maintained a conservative approach to marketing and communication. With Game Badal De, JK Super Cement challenges this status quo by presenting a narrative that resonates with resilience and ingenuity. Bumrah, known for his mastery of Yorkers and his ability to change the course of a game, perfectly represents the brand’s ethos of challenging norms and driving innovation.

About JK Cement Ltd.
JK Cement Ltd. is one of India’s leading manufacturers of Grey Cement and one of the leading White Cement manufacturers in the World. In five decades, the Company has partnered with Indias multi-sectoral infrastructure needs on the strength of its product excellence, customer orientation and technology leadership. JKCement’s operations commenced with commercial production at its flagship grey cement unit at Nimbahera, Rajasthan in May 1975.

The Company has an installed capacity of 24.3 MTPA of Grey Cement, making it one of the top cement manufacturers in the Country. The Grey Cement business has a strong Pan-India presence across 15 states with an enhanced reach in the states of Uttar Pradesh and Madhya Pradesh.

With a total White Cement and wall putty Capacity of 2.45 MnTPA. JK White Cement is sold across 37 countries around the globe and the Company has a strong international presence with two subsidiaries, JK Cement Works Fujairah FZC and JK White Cement (Africa) Ltd.

The two-day annual event, Satluj Pride, was held at Satluj Public School, Sector 4, Panchkula. This year marked the 48th edition of the program, celebrating the theme, “New India: Forging Futures, Celebrating Culture.”

Students of Satluj Public School performing at the two-day annual event, Satluj Pride 2024 that was held at Satluj Public School, Sector 4, Panchkula

On the inaugural day there were scintillating performances by students of classes 8-12, while on the second day students of classes 5 to 7 enthralled the audience.

The Chief Guest for the first day event was Sh. Mahipal Dhanda, Minister of School Education, Parliamentary Affairs, and Higher Education Archives, Government of Haryana. Special guests included Sh. Gian Chand Gupta, Former Speaker and MLA Panchkula; Banto Kataria; and Sh. Deepak Sharma (BJP District President, Panchkula), among others.

The cultural performances by students were the main highlight of the event. Class 8 students delivered an inspiring presentation on the theme “World Peace: Cultivating a Culture of Peace.” Class 9 students presented on “Sustainability and a Greener Tomorrow,” emphasizing the importance of environmental conservation and sustainability. Class 11 and 12 students brought alive the spirit of New India through their performance titled “Panegyric.” These performances left the audience energized and filled with fresh ideas. The event concluded with a rendition of the National Anthem by Class 12 students, instilling a sense of patriotism and pride in everyone present.

The second and the final day of the event witnessed the presence of the Chief Guest, Mr. Alok Kumar Roy, IPS, Director General of Police (DGP), Railways and Commando, and the Guest of Honour, Ms. Anjum Moudgil, an Olympian, Arjuna Awardee, former World No. 1, and the first Indian woman shooter to win medals at the World Championships and Commonwealth Games.

The ceremony began with the traditional lighting of the lamp and a Saraswati Vandana, followed by a series of inspirational performances by the students. Class 5 students presented “The World Is Our Stage” while Class 6 showcased “Legends and Leaders.” Another notable performance focused on “Innovators of Tomorrow: A Celebration of Creativity, Technology, and Innovation.”

Joining them on this occasion were Mr. Krit Serai, Co-Chair/ Director-Principal, Mr. Reekrit Serai, Managing Director of Satluj Group of Schools, Co-Principal Ms. Madhurima Serai, Mrs. Radhika Panickar Serai, entrepreneur and philanthropist, Mr. Gur K Serai, Co-Chairman/Director-Principal of Satluj Public School, Sector 2, Panchkula and Ms. Preet Mangat Serai.

Mr. Reekrit Serai, Managing Director of Satluj Group of Schools, expressed his gratitude to students, teachers, and everyone who contributed to making the event a success. He remarked that such events not only encourage students creativity and performance but also help them recognize their cultural heritage and individual talents. Programs like these provide students with opportunities to hone their skills, preparing them for success in various fields of life.

The event concluded with the Chief Guest, Guest of Honour and school management presenting awards to students for their outstanding performances. The event also celebrated the achievements of Class 10 and 12 students, with awards presented to the CBSE toppers of 2023-24.

The Claridges New Delhi is thrilled to announce the grand reopening of Sevilla, the city’s beloved Spanish and Mediterranean dining destination. After a meticulous transformation, Sevilla returns brighter and more captivating, offering a culinary journey that delights both the palate and the senses.

Sevilla at The Claridges New Delhi

A Reimagined Mediterranean Experience

Known for its enchanting alfresco setting, Sevilla has been transformed into a Mediterranean paradise with a host of new features. The sprawling restaurant, set slightly apart from the main hotel building, offers intimate indoor and outdoor seating. Recognized for its romantic allure, Sevilla is an ideal spot to get-together with your special person or friends on celebratory occasions.

Introducing Chef Alex Rodriguez: The Visionary Behind Sevilla’s Mediterranean Revival and the Master Chef of Sevilla at The Claridges New Delhi

Chef Alex Rodriguez, Master Chef, Sevilla at The Claridges New Delhi is the culinary mastermind behind Sevilla’s revitalized menu at The Claridges New Delhi, and brings with him over 20 years of international expertise to the table. A graduate of the prestigious Culinary Institute of America, he has worked with iconic establishments such as the Waldorf Astoria, Four Seasons, and St. Regis in New York. His global journey through Spain, the Caribbean, and Europe has shaped his signature style, blending traditional Mediterranean flavours with modern culinary techniques.

An award-winning chef, Chef Alex has been recognized for his innovative dishes and artistic presentations, including the Gold Medal for Best Dish and Presentation at the Canary Islands Culinary Contest. At Sevilla, his passion for Mediterranean and Spanish cuisine shines through every dish, offering guests an unforgettable dining experience steeped in authenticity and creativity.

“As the Master Chef of Sevilla, I bring decades of culinary expertise from Spain to New Delhi. Our reimagined menu celebrates the rich Spanish and Mediterranean heritage, combining authentic flavours with contemporary culinary techniques. Inspired by my family’s culinary legacy and the vibrant aromas of roasted peppers, saffron, olive oil, and fresh fish from my grandmother’s kitchen, every dish at Sevilla tells the story of Spain.”

“From the iconic Paella of Valencia to other signature offerings, I am committed to delivering an extraordinary dining experience that connects our guests to the heart of Spanish cuisine,” said Chef Alex.

“We are elated to welcome Chef Alex Rodriguez to The Claridges family and Sevilla. His unparalleled expertise and passion for Spanish and Mediterranean cuisine perfectly aligns with our vision of offering authentic and unforgettable dining experiences. Chef Alex’s innovative approach and commitment to culinary excellence will undoubtedly set a new benchmark for Spanish and Mediterranean dining in Delhi,” said Hemendra Singh, General Manager, The Claridges New Delhi.

Curated Culinary Excellence
Sevilla continues to captivate diners with its exquisite menu offerings, blending classic dishes like Patatas Bravas, Gambas Al Ajillo, and Huevos Rotos estilo Casa Lucio with new creations that offer a modern twist on traditional flavours. Indulge in dishes such as Seafood Paella, Black Rice with squid ink, and fresh truffle-inspired pasta like Linguine Vongole and Tagliatelle with Truffle Mushroom Sauce. New additions like the signature Lobster Pasta and Rossejat de Pato y Setas further celebrate Spain’s rich culinary heritage. Renowned as one of Delhi’s most picturesque dining venues, Sevilla offers a luxurious ambiance with scenic outdoor seating, making it the perfect place for milestones, date nights, or group gatherings, ensuring a magical dining experience.

Sevilla’s Legacy of Excellence
The iconic restaurant has consecutively won the Best Restaurant Award for four years. In 2023, it was recognized as the Best Spanish Restaurant by the Times Food & Nightlife Awards. The restaurant also boasts a collection of 150 global wines.

Introducing Sevilla’s Signature Brunch
This season, Sevilla unveils its much-anticipated Brunch at Sevilla, an indulgent culinary affair featuring an array of delectable Tapas, signature Sangrias, and flavourful Paellas. Designed to cater to a diverse audience, the brunch promises a delightful experience for families, friends, and couples alike. Whether it’s a relaxed weekend with loved ones or a lively gathering, the serene alfresco setting, combined with the vibrant flavour, makes Sevilla a premier destination for leisurely brunches in Delhi.

“Sevilla’s reopening is a celebration of culinary artistry and cherished memories,” said Himanshu Kumar, Hotel Manager at The Claridges New Delhi. “Sevilla has long been a cherished destination where guests come together to savour exceptional cuisine and create unforgettable memories. We are thrilled to welcome our patrons back to a reimagined yet familiar space, where every detail has been thoughtfully designed to elevate their dining experience“

About The Claridges New Delhi
The Claridges, New Delhi has been a landmark in Lutyens Delhi since 1955. Located in lush and tranquil surroundings in the heart of the city, the hotel is within proximity of the business district, ministries, diplomatic missions, shopping and cultural centres and historical landmarks. The flagship property of The Claridges Hotels and Resorts, The Claridges, New Delhi has over the years played host to several important social, political and business gatherings. With its classic ambience and contemporary facilities, the hotel recreates the magic of old- world charm coupled with gracious Indian hospitality. The architecture of the hotel, the guest rooms and suites with their classic, understated dcor, the expansive garden with swinging palm trees, and personalised service transports one to a haven of tranquillity right in the middle of the bustling city.

For reservations, please call on +91 1139 5550 00 or email at reservations@claridges.com.

Latteys Industries Limited, an NSE-listed leader in energy-efficient solar submersible pumps, has announced remarkable financial results for the Quarter and Half Year ending September 2024.

Key Financial Highlights:

1. Revenue Growth: The companys revenue surged from Rs. 1,575 lakhs to Rs. 1,873.46 lakhs, marking an 18.90% increase compared to the same period last year.

2. Net Profit: The net profit witnessed an impressive growth of 176.38%, rising from Rs. 25.37 lakhs to Rs. 70.12 lakhs. Sequentially, net profit grew by 86.20% compared to the previous quarter.

3. Earnings Per Share (EPS): EPS saw a threefold increase, jumping 200% from Rs. 0.04 to Rs. 0.12.

Solar Submersible Pumps

Latteys Industries continues to expand its presence in the solar water pump segment and is currently empanelled for installations in Madhya Pradesh, Maharashtra, Gujarat, and Uttar Pradesh. With additional orders on the horizon, the company is well-positioned to contribute significantly to India’s green energy initiatives. Efforts are underway to further expand operations into unrepresented regions, strengthening the company’s market footprint.

During the year, Latteys Industries secured a prestigious order worth approximately Rs. 30 crore for the design, manufacture, supply, installation, testing, and commissioning of 1,000 Off-Grid Solar Photovoltaic Water Pumping Systems (SPWPS) under Component-B of the PM-KUSUM scheme. The project includes a complete system warranty and repair/maintenance services for five years and was awarded by the Rajasthan Horticulture Department, Jaipur.

Total Orders In Hand as of Date: 37.525 and additional orders are expected to be signed soon.

Leadership Commentary

Commenting on the company’s performance, Mr. Kapoor Chand Garg, Promoter of Latteys Industries Limited, said: “We are delighted with the company’s performance and deeply value the trust our clients place in us. Our commitment to delivering high-quality, sustainable solutions remains unwavering, and we are confident in our ability to achieve even better results year after year.“

Latteys Industries’ strong focus on sustainability and energy efficiency aligns with its mission to cater to growing demands across agriculture, industry, and domestic markets.

About Latteys Industries Limited

Founded in 2004, Latteys Industries Limited is a leading manufacturer of advanced pumping solutions catering to Agricultural, Industrial, Domestic, and Horticultural needs. With a robust portfolio of over 700 models-including Submersible, Self-Priming, Centrifugal Monoblock, Shallow-Well, and Horizontal Openwell Submersible Pumpsets-the company operates a state-of-the-art manufacturing facility in GIDC Naroda, Gujarat.

The facility boasts an annual production capacity of approximately 1,80,000 pumps, making Latteys Industries a trusted name in the pumping solutions industry. The company operates through seven branches located in Kanpur, Patna, Delhi, Ranchi, Jaipur, and Indore, ensuring a strong PAN-India presence.

Safe Harbor

Certain statements in this release concerning our future growth prospects may be seen as forward-looking statements, which involve a number of risks and uncertainties that could cause the actual results to differ materially from such statements. The company does not undertake to update any such forward-looking statements made from time to time.

Dashmani Media Private Limited, a trailblazer in the Indian digital entertainment industry, proudly announces the acquisition of four influential Bollywood-centric platforms: Bollywood Insider, Movie Review Preview, Crazy 4 Bollywood, and Bollywood Reporter. This strategic move reinforces Dashmani Medias position as a leading powerhouse in delivering top-tier Bollywood content to global audiences.

Dashmani media digital acquisition Bollywood Insider, Movie Review Preview, crazy 4 Bollywood and Bollywood Reporter

Transforming the Bollywood Content Landscape

The newly acquired platforms boast a combined following of millions across social media channels, offering a unique blend of entertainment, news, and insider scoops. Each brand brings its own flavor to the Dashmani Media ecosystem:

• Bollywood Insider: Known for its exclusive behind-the-scenes access and celebrity updates, Bollywood Insider boasts 1.1 million Instagram followers and an impeccable reputation for breaking Bollywoods biggest stories.

• Movie Review Preview: A trusted destination for movie enthusiasts, this platform specializes in in-depth reviews, previews, and discussions on films, web series, and short films. Its loyal audience values the platform’s original, non-exclusive yet engaging content.

• Crazy 4 Bollywood: This platform is celebrated for its vibrant Bollywood-centric content, including celebrity gossip, box office updates, and fan-favorite features.

• Bollywood Reporter: With its finger on the pulse of the industry, Bollywood Reporter delivers real-time updates, exclusive interviews, and coverage of key events, keeping fans informed and engaged.

Strengthening Dashmani Media’s Vision

Sudhanshu Kumar, Director of Dashmani Media, shared his vision for these acquisitions, “Bollywood is not just an industry; it’s an emotion that resonates with audiences worldwide. By integrating these platforms into the Dashmani Media family, we aim to elevate the way Bollywood stories are told and celebrated globally. Our mission is to blend creativity, technology, and storytelling to provide unmatched value to our audiences and partners.”

What This Means for Audiences and Partners

These acquisitions will enable Dashmani Media to:

• Deliver Comprehensive Coverage: From exclusive Bollywood scoops to detailed movie reviews, fans can now access an expansive range of premium content.

• Enhance Content Quality: With Dashmani Media’s expertise in media production, audiences can expect elevated storytelling and immersive experiences.

• Expand Global Reach: These platforms will now leverage Dashmani Media’s robust infrastructure and strategic partnerships to reach even larger audiences across the globe.

About Dashmani Media Private Limited

Headquartered in Mumbai, Dashmani Media Private Limited is a pioneer in the digital entertainment industry, offering a diverse portfolio of platforms that span Bollywood, crime awareness, comedy, and more. With its innovative approach and unwavering commitment to quality, Dashmani Media continues to set benchmarks in storytelling and audience engagement.

Rapyder Cloud Solutions is proud to announce achieving AWS Premier Tier Services Partner status within the AWS Partner Network (APN) in December, 2024.

Achieving the Premier Tier status differentiates Rapyder as an AWS Partner who demonstrated expertise and notable success in helping customers design, architect, build, migrate, and manage their workloads on AWS.

Amit Gupta, Founder & CEO, Rapyder Cloud Solutions

Speaking about this notable achievement, Amit Gupta, Founder and CEO of Rapyder Cloud Solutions, stated, “Achieving AWS Premier Tier Services Partner status is yet another feather in Rapyder’s cap, reflecting the unwavering commitment, dedication, and perseverance of our entire team. This accomplishment not only reinforces our position as an industry leader but also enhances our value proposition and strengthens our credibility with customers. We are honored to attain the esteemed Premier Tier status. I extend my sincere gratitude to the AWS leadership and partner team for their unwavering support and guidance throughout this journey-your partnership has been instrumental in making this achievement a reality.”

To earn the Premier Tier, companies must complete a rigorous approval process through accreditations and certifications, demonstrate a long-term investment in their relationship with AWS, and have extensive expertise in deploying customer solutions on AWS. AWS Premier Tier Services Partners also have a strong team of AWS-trained & certified technical consultants and deep expertise in project management and professional services.

Significant milestones and accomplishments have defined Rapyders remarkable journey to achieving AWS Premier Tier Services Partner status. Prior to achieving this landmark Rapyder has successfully attained 19 AWS Service Delivery Programs and earned five AWS Competencies, including Migration and Modernization and Generative AI, underscoring its deep technical expertise and commitment to excellence.

Recognized for its exceptional contributions, Rapyder secured a Multi-Year Strategic Collaboration Agreement (SCA) with AWS in 2024, demonstrating its unwavering dedication to driving customer success through innovative cloud solutions.

About Rapyder Cloud Solutions

Established in 2017 and headquartered in Bangalore, Rapyder Cloud Solutions is a leading cloud consulting partner for AWS, offering comprehensive expertise in Strategic Cloud Consulting, Migration and Modernization, Generative AI, Data Analytics, AI/ML, and Managed Cloud Services.

With satellite offices in Mumbai and Delhi, Rapyder is well-positioned to serve a diverse client base across India. Rapyder has achieved five prestigious AWS competencies, including Generative AI and has added 19 Service Deliveries to its portfolio, highlighting its advanced capabilities in cloud technology.

These competencies & recognitions underscore Rapyders versatility and expertise in deploying customized, scalable solutions across multiple cloud platforms. With a commitment to innovation and client success, Rapyder is a trusted partner in helping businesses achieve seamless cloud adoption, enhanced operational efficiency, and sustainable growth.

• A massive benchmark set across the industry with 200M + impressions for the TVC

• In line with the digital-first marketing strategy, the campaign ran across social media, TV and top news platforms tapping customers nationwide

• Further to Signify’s #BrighterLivesBetterWorld vision the TVC highlights Philips’ lighting propositions across segments

Signify, (Euronext: LIGHT) the world leader in lighting, is celebrating the resounding success of its recent television commercial Hum Raaton Mein Sooraj Ugaate Hain’ featuring the Indian cricket legend, Rahul Dravid. Power packed with an energetic anthem, the TVC, which was launched ahead of the festive season, has struck a chord with the customers, surpassing expectations as they continue to shower Signify with their trust, love, and appreciation.

Illuminating the future: Signify TVC Hum Raaton Mein Sooraj Ugaate Hain reaches 200M+ viewers

Bringing in a health mix of digital and traditional marketing initiatives, the campaign garnered over 200 million impressions. Rolled out with a launch teaser on 22 news channels, followed by a high-impact, 60-day TV campaign across social media, leading news channels, outdoor advertisements and POSMs. It also had a prime-time presence on popular shows like KBC, Big Boss and during the India/NZ test series.

Commenting on the success of the campaign, Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR – Signify, Greater India, said, “We are immensely proud of the significant impact our campaign has created. The performance metrics speak volumes about the reach and engagement we have achieved. Our association with Rahul Dravid has indeed been a game-changer, helping us connect more with millions across the country. We have received incredibly positive feedback from our audience, which reaffirms our belief in the power of innovative lighting solutions to transform lives. This campaign has set a new benchmark for us, and we look forward to building on this momentum with more innovative and impactful campaigns in the future.“

Commenting on the success of the campaign, Rahul Dravid, Former Captain and Coach of the Indian National Cricket Team, said, “The success of Hum Raaton Mein Sooraj Ugaate Hain campaign is a testament to Signify’s leadership, legacy and innovation. The campaign beautifully captures how light empowers us to overcome challenges. Just like in cricket, where consistent practice illuminates the path to victory, Signifys commitment to a better world inspires me. Im proud to partner with them on this journey.”

The campaign has received extremely positive feedback from audiences across India. The association with Rahul Dravid has helped amplify the brands engagement with the Indian consumer leading to a measurable increase in brand awareness, consideration, and favourability. Building on the momentum of this successful campaign, Signify plans to roll out more innovative and impactful campaigns going ahead.

About Signify

Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers, and the Internet of Things. Our Philips products, Interact systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. In 2023, we had sales of EUR 6.7 billion, approximately 32,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for seven consecutive years and have achieved the EcoVadis Platinum rating for four consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

Malkist, the iconic sandwich cracker biscuit brand loved for its unique 14-layer crackers with delicious cheese filling, has launched an indulgent new flavour – Malkist Double Chocolatey. Crafted to delight the chocolate enthusiasts, it has a rich coating of velvety chocolate within the brand’s signature crunchy crackers which are also chocolatey. This double chocolatey taste gives a snacking experience like never before.

Malkist launches New Double Chocolatey cream biscuit

To support the launch, Malkist has unveiled a television commercial that beautifully captures moments of joyful bonding and playful indulgence of its consumers. The creative features an interesting story centred around a father-son duo, highlighting how Malkist Double Chocolatey becomes a part of their everyday bonding moments. Through humour and a touch of curiosity, the story emphasizes the irresistible appeal of the new Double Chocolatey flavour while creating a strong connect with the viewers.

Sonal Dabral, founder of Tribha, the creative consultancy for the new creative, and also the director of the film, shared, “We wanted to keep the story simple and snappy-just a father, a son, some playful banter, and the irresistibility of Malkist stealing the show. All packed into 20 seconds of engaging storytelling“

Speaking about the launch, Rituraj, Marketing Head of Mayora India, expressed excitement about the new addition to Malkist’s portfolio. He said, “Malkist Double Chocolatey takes indulgence to the next level by combining Malkist’s unique 14 layered crunchy crackers with rich Double Chocolatey flavour. We are thrilled to introduce this treat to chocolate lovers across India and are confident that it will become a favourite snack for all occasions, just like the most-loved Cheese flavour!.”

The campaign is being amplified across television, digital platforms, and social media to ensure widespread visibility. You can watch it here: www.youtu.be/Sy1BRTKAgkA.

Malkist Double Chocolatey is now available at all major retail outlets and online platforms across the country, in three convenient packs perfect for sharing or on the go enjoyment. Known for its delicious flavours such as Cheese, Cappuccino, and now Double chocolatey, Malkist continues to innovate and elevate the snacking experience while mesmerizing the consumers with its signature 14 crunchy layer crackers.

About Malkist

Malkist is a unique sandwich cracker biscuit with 14 crunchy layers and innovative toppings such as Cheese, Double Chocolatey, Cappuccino and Caramelized Sugar. This makes Malkist delicious and truly irresistible. Malkist is loved by everyone with an active lifestyle who needs a healthy and tasty snack to keep them energized.

About Mayora India

Mayora India, a rapidly growing FMCG company, is part of the MAYORA Group headquartered in Jakarta, Indonesia. Its FMCG portfolio in India includes Kopiko in the Confectionery category; Malkist and Coffee Joy in Biscuits; Choki-Choki and Beng Beng in Chocolates; and Caf Blend in the Beverages category.

Malkist, Cant Resist!