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Sri Ramakrishna Hospital Drives Awareness of Rheumatic Disease, Emphasizing the Significance of Early Diagnosis and Lifestyle Changes

Sri Ramakrishna Hospital took a proactive approach to combat the rising prevalence of rheumatic disease by promoting awareness of early diagnosis, and lifestyle modifications. Further, focusing on educating the public about the significance of timely treatment to prevent complications.

Rheumatology focuses on diagnosing and treating autoimmune and inflammatory diseases that mainly affect the joints, muscles, and connective tissues. Arthritis is a common early sign, indicating the presence of rheumatological disorders. The hospital emphasizes the importance of timely detection and lifestyle changes to get relief from the disease.

Understanding rheumatological diseases

Arthritis is merely an initial symptom that manifests in various diseases, including rheumatoid arthritis, spondyloarthritis, gouty arthritis, systemic lupus erythematosus, Sjogren’s syndrome, and systemic sclerosis. Each condition exhibits different other signs, and also a precise diagnosis is crucial.

More often than not, patients will experience pain, swelling, early morning stiffness, and limitation of movements in one or more joints in these diseases. Other symptoms include, skin rashes, mouth ulcers, severe hair loss, and blood leakage in urine will occur in the case of lupus, while Systemic sclerosis causes skin tightening, changes in finger color, and muscle weakness, and Sjogrens syndrome causes dryness in the mouth and eyes.

Early diagnosis plays a significant role in protecting patients from reaching the stage of deformities and complications associated with chronic arthritis. Further, with the help of blood investigation and scans, the type of arthritis disease will be identified and then doctors will initiate the treatment.

Lifestyle changes and treatment plans

A comprehensive approach is required to manage rheumatological diseases like:

  • Physiotherapy: Notably, physiotherapy plays a crucial role, as exercise is crucial for maintaining joint function and pain relief.

  • Therapies: With the combination of targeted therapies and medications, patients can achieve a near normal stage.

  • Changes in diet: Further, dietary changes also play a major role in preventing exacerbations, patients with gout are advised to avoid seafood, red meat, smoking, and alcohol. In other diseases, red meat should be avoided, and consider consuming a plant-based and mediterranean diet.

  • Vaccination: Patients undergoing treatment for rheumatic diseases often experience weakened immunity, making them more susceptible to infections. Preventive measures like vaccinations are recommended to protect against infections such as fever and urinary tract infections.

  • Frequent checkups: Periodic evaluation of cardiac and bone health has to be done at least once in 5 years, as rheumatological conditions can lead to complications in these areas.

Hope for newly diagnosed patients

Sri Ramakrishna Hospital reassures patients that rheumatological diseases, though chronic, are manageable with timely intervention, appropriate medications, and physiotherapy. Modern therapies help patients lead near-normal lives, and the impact of the disease will be reduced. Individuals who experience signs like joint pain, morning stiffness, skin rashes, or abnormal blood clotting should get immediate medical help.

Even false positives are common in diagnostic tests, highlighting the significance of observing signs with a rheumatological consultant before commencing treatment.

The actual cause of rheumatological disease may remain unclear, potentially linked to genetics, pollution, and infection. Improving the quality of life after the onset of rheumatic disease with lifestyle modifications, a positive mindset, and medical help is equally important in addition to medications.

About Sri Ramakrishna Hospital

Sri Ramakrishna Hospital has attained an iconic reputation since its inception in 1975. Situated on 18 acres of land right in the heart of Coimbatore city, this hospital has in many ways become a part of medical history. In fact, it has been an integral part of the healthcare revolution of modern India. Established and run by the SNR Sons Trust, Sri Ramakrishna Hospital treats thousands upon thousands of patients each year. From the most advanced oncological procedures to treatments for everyday ailments, they bring relief to patients from all walks of life using state-of-the-art technology and cutting-edge surgical and medical techniques to deliver outstanding outcomes.

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SGT University Hosts Historic Science Symposium for BRICS Nations

SGT University recently played host to the fourth edition of the BRICS Association on Gravity, Astrophysics and Cosmology (BRICS-AGAC) Symposium, a landmark event that took place from December 17th to 19th, 2024. This prestigious symposium, which focuses on fostering collaboration and advancing research in the fields of gravity, astrophysics, and cosmology, marked the first time the event was held in India.

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Participants of the 4th BRICS-AGAC Symposium

The symposium commenced with a warm and welcoming address by Dr. Mohammad Sami, Professor and Director of SGT University’s Thanu Padmanabhan Centre for Cosmology and Science Popularization (CCSP), the primary organiser of the event. Dr. Sami remarked, “We are thrilled to host the 4th symposium in India and look forward to the stimulating discussions and exchanges over the next three days. This event will undoubtedly strengthen the collaborative ties among the BRICS nations in the pursuit of scientific advancement.”

In a statement reflecting the significance of this gathering, Dr. Sami added, “Science knows no boundaries, and this symposium stands as a testament to the collective commitment of the BRICS nations to push the frontiers of human knowledge in astrophysics and cosmology. We believe that the discussions held here will lay the foundation for future breakthroughs and collaborations in these fields.”

The symposium brought together eminent scientists, researchers, and academics from all five BRICS countries-Brazil, Russia, India, China, and South Africa-along with distinguished speakers from leading institutions worldwide. Notable participants included representatives from Moscow State University (Russia), the BINGO Project (Brazil), Baylor University (USA), Western Cape University (South Africa), Gunsan National University (South Korea), the Institute of Theoretical Physics CAS (China), and leading Indian institutions such as IIT Bombay, IISc Bengaluru, IISER Mohali, and Jamia Millia Islamia. These experts shared cutting-edge insights into the latest advancements in cosmology, astrophysics, and the fundamental workings of the universe.

A key highlight of the event was the inaugural “Starobinsky Memorial Lecture,” delivered online by the distinguished physicist, Professor Alan Guth. A pioneer of the theory of Cosmic Inflation Professor Guths lecture focused on this groundbreaking concept, which seeks to explain the events that unfolded in the early universe immediately following the Big Bang. This marked his first-ever presentation in India and was met with widespread acclaim.SGT University takes immense pride in having hosted this transformative event and remains committed to facilitating further international collaborations that benefit not only the academic community but also its diverse student body across more than 200 academic programs. The university is eager to continue nurturing partnerships that foster academic excellence and scientific innovation on a global scale.

About SGT University
SGT University, Gurugram, one of Indias youngest “NAAC A+” universities, offers courses across 18 faculties, including various undergraduate, postgraduate, and PhD programs. It has a noble mission of providing opportunities for higher education to all sections of society and a vision of bridging the existing skill gap and developing world-class industry professionals.

It is a research and innovation powerhouse and home to the world-class National Reference Simulation Centre for Nursing, founded in collaboration with Jhpiego, Laerdal Medical India, and the Indian Nursing Council. The university also has a multi-speciality SGT Hospital that is NABH and NABL accredited. The hospital serves the surrounding communities and provides practical experience to medical students.

SGT University is known for its advancements in medicine, dentistry, environmental science, engineering, and data science. The university has also partnered with world leaders to establish several “Centres of Excellence,” which support SGT Universitys efforts towards cutting-edge research and academic excellence. Because of the universitys strong industry connections, world-class labs have been established in partnership with well-known international organisations like Apple, IBM, SAP, Oracle, SMC India, UNESCO Bioethics, and many others.

Parimatch News Partners with Sunburn Goa 2024: Fun, Trills, and iPhone Giveaway

Parimatch News, a leading Indian sports community, is proud to announce its sponsorship with Sunburn Goa 2024, one of Asias most celebrated music festivals. Taking place from December 28-30, 2024, in South Goa, this three-day festival promises to transform Goa into a music paradise for fans across the globe.

Parimatch News Partners with Sunburn Goa 2024: Fun, Trills, and iPhone Giveaway

Ranked as the 11th-best music festival in the world, Sunburn Goa 2024 boasts an exciting lineup of over 50 artists set to perform across its stages. Headlining the event are electronic dance music (EDM) superstars like Skrillex, Alesso, Peggy Gou, and KSHMR, alongside a diverse mix of Indian and international talent. With non-stop music and vibrant energy, the festival promises memories that will last a lifetime.

As the Co-Powered Partner, Parimatch News is set to bring an extra spark with exclusive activities and interactive experiences. Festival-goers can unwind at The Ultimate Chill Zone, a stylish two-story booth offering comfy seating, charging stations, and a vibrant photo area designed for relaxation and fun. Attendees can also spin the Wheel of Fortune for guaranteed prizes including Parimatch News merchandise like bucket hats and backpacks. Additionally, all participants are automatically entered into a raffle to win a brand-new iPhone, with the winner selected through a randomizer.

Parimatch News’ presence will shine across the festival’s venues, adding to the visual and experiential appeal of the event.

Ever notice how every big win comes with its own soundtrack-the one you can’t help but hum when you’re on cloud nine At Parimatch News, we believe every victory deserves an anthem that celebrates the moment. You’ll definitely hear some this year at the Sunburn Festival! We’re turning up the volume with a ‘Beat of Victory’-an exclusive set of thrilling activities, generous prizes, and a vibrant fan zone. Come feel the vibe for yourself!” commented the Parimatch News Press Office.

The partnership reflects Parimatch News’ vision of connecting with India’s vibrant youth by celebrating the power of music and shared experiences.

Join Parimatch News at the 18th edition of Sunburn Goa and stay tuned to the Beat of Victory!

About Parimatch News

Parimatch News is the Indian sports community, united by a passion for sports. Considered the best sports blog, Parimatch News provides Indians with the most up-to-date news and cutting-edge analytics from the world of sports, empowering them to enjoy sporting events to the fullest. Top celebrities and athletes choose Parimatch News as a worshipful partner.

Website Link:parimatchnews.com.

Celebrate ‘Bhai ka Budday’ with Salman Khan: Last Two Days to Enjoy Flat 50 Percent Off on Being Human Clothing

  • Flat 50% Off on all Being Human Clothing collections.

  • Campaign Video Launch featuring Salman Khan and Alizeh Agnihotri, sharing his birthday joy with fans.

  • An opportunity to elevate your wardrobe while supporting the brand’s commitment to education and healthcare initiatives.

This December, Being Human Clothing invites fans and fashion enthusiasts to join the grandest celebration of the year – ‘Bhai ka Budday: Weightlifting Toh Banta Hai!‘ As Salman Khan, the beloved face of Being Human Clothing, celebrates his birthday, the brand is making it extra special with an exclusive Flat 50% Off offer on all collections from 25th to 27th December.

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Celebrate ‘Bhai ka Budday’ with Salman Khan

For just two days, fans and shoppers can upgrade their wardrobe with stylish, trend-forward apparel while celebrating Salman Khan’s birthday in true Being Human style. Don’t miss the chance to grab your favorite pieces at half the price and make this holiday season even more fashionable.

As part of the festivities, Being Human Clothing is also introducing 4 new perfume sprays inspired by Salman Khan’s iconic charm. Available in stores and online during the campaign, these fragrances are a thoughtful addition for fans who wish to carry a bit of “Being Human” with them.

Ayaan Agnihotri, Executive Director, Being Human Clothing, said, “This campaign is all about celebrating Salman Mamu’s special day with his supporters. The Flat 50% Off sale is our way of thanking fans for their love and loyalty.”

Being Human Clothing’s COO, Vivek Sandhwar, adds, “Bhai ka Budday: Weightlifting Toh Banta Hai’ is not just about discounts; it’s about bringing people together to celebrate generosity, joy, and the spirit of Being Human. The sale is the perfect opportunity for our customers to indulge in stylish, high-quality clothing at unbeatable prices.”

Hurry! These are the last two days of the sale – mark your calendars for 25th to 27th December and head to the nearest Being Human store or shop online to make the most of this exciting offer

About Being Human Clothing
Being Human Clothing is a fashion brand with a heart. Launched in 2012, the brand blends trendy designs with a purpose by channelling a part of its proceeds towards education and healthcare initiatives supported by the Being Human, The Salman Khan Foundation.

Join the Conversation
#BhaiKaBudday #BeingHumanClothing #JustBeingHuman

Netrack’s Innovative Solutions at BICSI Mumbai Gained Promising Audience Response

As we approached the last lap of this year, Netrack participated in the BICSI event in Mumbai. Being the leading provider of data center racks and IT infrastructure solutions, Netrack highlighted its innovative solutions to address the growing demands of high and medium-density environments. With an impressive participation of 60 industry professionals, Netrack met with enthusiastic engagement and insightful discussions.

Netracks Innovative Solutions at BICSI Mumbai Gained Promising Audience Response

The event gained momentum with the presentation by Mr. Krishna Raj, who delivered a comprehensive and engaging session on Netracks latest solutions for high and medium-density requirements. His presentation focused on critical technologies such as the Rear Door Heat Exchanger. It is, in fact, a cutting-edge solution designed to optimize cooling and energy efficiency in a high-density data center ecosystem. By addressing key industry challenges like thermal management, this solution gained interest from the participants, who recognized its potential to streamline operations while reducing costs.

Along with Mr. Krishna Raj on stage was Mr. Dhruvit from Mumbai. He has been an integral member of the Netrack team. Together, they addressed audience questions and provided real-time insights into how Netracks solutions are shaping the future of IT infrastructure management. They also highlighted the aspect of sustainability and efficiency that makes Netrack unique in its offering.

Additionally, Netrack showcased its CE-certified Power Distribution Units (PDUs) at the event. With a live demo, Netrack gained immense appreciation from industry professionals for their quality, safety, and reliability. The real-time display of the CE-certified PDUs allowed everyone present to witness and understand the robust performance and seamless integration of the unit into data centers. Such a demonstration in the BICSI event in Mumbai further enhanced Netrack’s reputation for delivering cutting-edge solutions that meet global standards.

The event provided an excellent platform for Netrack to connect with key stakeholders in the IT and data center industry, as well as to showcase its commitment to innovation and customer-centric solutions.

The Mumbai BICSI event was a grand success for Netrack, displaying innovative solutions like data center racks, PDUs and so on, that will change the way data centers operate in the future.

India’s Largest Arts & Crafts Festival Transforms Kerala’s Malabar Coast into Global Cultural Hub

The Sargaalaya International Arts and Crafts Festival (SIACF) 2024-25, set against the stunning backdrop of rolling hills and the Arabian Sea, has emerged as Indias largest celebration of global artistry and gastronomy.

International crafts people at SIACF 2024 posing with the flags of their countries

This landmark event, running from December 20 to January 6, brings together over 200 master artisans from 15+ countries, transforming the picturesque Malabar Coast into an international hub of cultural exchange.

The festivals Tourism Talk Series has become a pivotal platform for shaping the regions future, with celebrities, political and industry leaders engaging in meaningful discussions about establishing Malabar as a global tourism destination. These dialogues, coupled with the festivals impressive showcase of international talent, underscore SIACFs role in cultural diplomacy and regional development.

At the heart of the festival lies an extraordinary culinary experience, with over 20 specialized food stalls creating a vibrant tapestry of Kerala Flavors. Visitors can embark on a gastronomic journey from authentic Kerala meals to Malabar specialties. The festivals artistic core features award-winning international artisans including Bulgarian textile master Madlena Petrovas gold-thread creations, Lebanese metalwork artist Fathima Torttoussis intricate jewellery, and Iranian designer Fathimeh Alipour Yousefis contemporary pieces. The Arabic Calligraphy Theme Village, showcasing AYATs century-lasting titanium masterpieces, stands as a testament to the fusion of traditional Islamic art with modern innovation.

As dusk falls, the Floating Barge Stage comes alive with cultural performances against the backdrop of Sargaalaya’s serene lake. The festivals entertainment lineup includes tomorrows Christmas Special by Sooraj Santhosh, followed by Anitha Shaiqs Sufi night, Thekkinkadu Bands fusion concert, and a grand New Years Eve celebration with 11 – The Band.

Families can explore the 400-foot underwater tunnel aquarium, enjoy boating activities, and participate in craft workshops led by master artisans. Themed villages dedicated to handloom, bamboo, and Theyyam offer immersive experiences into traditional craftsmanship, while the Global Artisans Pavilion presents rare handcrafted treasures from Russia, Kazakhstan, Nepal, Mexico, and beyond.

The festival grounds, nestled in the enchanting landscape of Sargaalaya Arts & Crafts Village, showcase daily demonstrations of terracotta pottery, bamboo crafts, mural painting, and coir product making. This living museum of crafts offers visitors unprecedented access to centuries-old techniques and contemporary innovations.

SIACF 2024-25, managed by ULCCS Ltd. and supported by the Ministry of Tourism, runs daily from 10 AM to 10 PM. Whether seeking artistic inspiration, culinary adventures, or cultural enrichment, the festival promises an unforgettable journey through global traditions and local heritage.

The festival is made possible through the generous support of its key sponsors and partners. NABARD, as the principal sponsor, plays a vital role in empowering the handloom sector, ensuring the livelihood of artisans and weavers. Complementing NABARDs efforts, Kerala Tourism and Incredible India add a cultural and tourism dimension to the event, showcasing Keralas rich heritage on a national platform. The Development Commissioner of Handicrafts, Ministry of Textiles, extends its unwavering support to preserve and promote Indias exquisite handloom crafts. ULCCS, renowned for its commitment to community development and cooperative values, further amplifies the festivals outreach and success.

Metropolis Foundation launches the 7th Edition of its Award-winning Flagship CSR Initiative – ‘MedEngage Scholarship Programme’

  • Scholarships and research grants will be extended to 350 medical students across India

  • Larger focus on supporting underprivileged students in 112 Aspirational Districts across the country

Metropolis Foundation, the Corporate Social Responsibility (CSR) arm of Ameera Shah-led Metropolis Healthcare Limited, India’s second-largest and most respected pathology laboratory chain, is proud to announce the launch of the 7th edition of its annual ‘MedEngage Scholarship Programme 2024-25.’ This year, the programme will support 350 medical students with scholarships, including 30 students who will receive research grants. Applications are now open for undergraduate and postgraduate medical students, including those pursuing MBBS in any year, as well as MD/MS/DNB training and the internship year.

Metropolis Foundation launches the 7th edition of its award-winning flagship CSR initiative – MedEngage Scholarship Programme

Envisioned by Metropolis’ Chairman Emeritus Dr. Sushil Shah, MedEngage Programme is a comprehensive medical outreach initiative aimed at nurturing young medical talent and shaping the future of healthcare in India. As part of this flagship CSR initiative, the ‘MedEngage Scholarship Programme’ has become one of the most impactful CSR efforts, benefiting 750 plus students since its inception in 2018. In addition to financial support, MedEngage provides students with access to Metropolis’ world-class laboratory facilities, promoting academic research excellence. The programme also offers opportunities for observerships, laboratory tours, internships, and hosts MedTalk webinars featuring leading healthcare industry experts, providing valuable insights and expertise tailored for aspiring medical professionals.

Commenting on the launch, Mr. Surendran Chemmenkotil, Chief Executive Officer, Metropolis Healthcare Limited said, “The MedEngage Scholarship Programme is designed to address the financial challenges faced by many talented medical students, enabling them to pursue their aspirations without hindrance. By providing scholarships and research grants, we aim to support students who are poised to make meaningful contributions to the healthcare sector. This initiative goes beyond financial assistance; it fosters innovation and equips future healthcare professionals with the resources they need to drive positive change in the field, ultimately improving patient care and healthcare outcomes.”

Dr. Duru Shah, Chairperson, Metropolis Foundation, said, “Focusing on students from underprivileged backgrounds in aspirational districts across India has been a significant step forward, and we are deeply proud to have supported 60 such students through last year’s program. By reaching out to those areas with the greatest need, we’re not just providing funding for education; we’re offering hope and inspiration to young minds who will go on to shape the future of healthcare in India. Our goal is to ensure that every deserving student has the opportunity to succeed and contribute to healthcare through this initiative.”

Dr. Kirti Chadha, Chief Scientific and Innovation Officer & Group Head – CSR, Metropolis Healthcare Limited, said, “As a socially responsible organization, Metropolis is dedicated to fostering young medical talent across India through the expanded MedEngage program. This initiative provides students with opportunities to engage in academic research, innovation, and hands-on experience. Our team of medical experts will mentor students, guiding them in publishing research papers and cultivating their passion for innovation. Together, we are shaping the future of healthcare through collaboration and knowledge-sharing.“

Since its inception, MedEngage has reached over 500 medical institutions, with more than 10,000 students registering for scholarships and other benefits. For more information on the MedEngage Scholarship Programme or to apply, students can visit www.med-engage.com. The application portal is open until 15th January 2025. For inquiries, students can contact the MedEngage Support Team at support@med-engage.com or reach out via WhatsApp at +91 9152211510.

Deloitte serves as the process partner for the MedEngage Scholarship Programme, and the applications will be evaluated by an eminent panel of jury members from the healthcare fraternity and external bodies. The scholarship beneficiaries will be announced in February 2025, followed by a felicitation ceremony in March 2025.

Eligibility Criteria:

  • Medical students pursuing MBBS, MD/MS/DNB courses at any MCI-recognized college/university are eligible to apply.

  • Applicants must be from government or private medical colleges.

  • Priority is given to students from underprivileged families, particularly those from aspirational districts.

  • Domicile in one of the 112 aspirational districts is required for students from those regions.

  • Applicants must register through the MedEngage website and provide all required documentation for consideration.

MedEngage by Metropolis is dedicated to celebrating and honouring the young talents who represent the future leaders of the healthcare sector. The MedEngage Programme has received prestigious recognition, including the NATHealth Impact Award by the Healthcare Federation of India, as well as accolades from ASSOCHAM and leading media organizations.

About Metropolis Foundation

Metropolis Foundation is the CSR arm of Metropolis Healthcare Limited, dedicated to making a positive impact on peoples lives. Aligned with the United Nations Sustainable Development Goals (SDGs), specifically SDGs 3, 4, and 5, the Foundation focuses on education, health, gender equality, and women empowerment. For over four decades, Metropolis has been a pioneer in organizing impactful health camps and workshops, reaching diverse communities across India. Through collaborations with corporate organizations, educational institutions, government bodies, NGOs, wellness foundations, and other entities, the Foundation has driven meaningful social change.

Metropolis Foundation currently drives three key CSR programs: the MedEngage Medical Outreach Program, which provides scholarships, research grants, and mentorship to aspiring medical students; the Too Shy to Ask (TSTA) initiative, designed to promote open dialogue and awareness on sensitive health issues, particularly among adolescents and youth; and Preventive Healthcare Projects, which focus on encouraging preventive measures for better health outcomes in communities.

Over Two-thirds of Gen Z & Millennials in India are First-time Pet Parents: Mars’ Global Study

Mars Petcare, a global leader in pet care and nutrition, has released insights from its Global Pet Parent Survey, which spanned over 20,000 pet parents (dog and cat owners) globally, including 1000 respondents in India, shows the significant influence of pets on our lives. This is one of the largest surveys ever conducted by Mars, and it found that two-thirds of pet parents surveyed see their dog or cat as the most important thing in their lives.

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Mars Petcare released the India findings from its Global Pet Parent Survey

With pet ownership on the rise and people considering pets an important part of their lives, the survey results signal a new era of pet parent centricity in which emotional connections between pet parents and their pets are stronger than ever.

For Gen Z and Millennials pets are companions who provide unconditional love, alleviate stress, and make great companions to bond with. More than 64% of young dog owners and 60% of young cat owners in India reported that their pets helped reduce stress and anxiety. These numbers reveal that pets are an integral part of their life. Pet adoption starts at least 3 months or younger, with 67% puppies and 70% kittens.

The survey reveals that there’s still a journey ahead in raising awareness about adoption. Only 6% of puppies and 4% of kittens are adopted from shelters, with 17% of puppies and 10% of kittens being acquired through breeders and, maximum, through pet shops, with 23% of puppies and 19% of kittens. This indicates a significant opportunity to promote adoption and responsible pet ownership, potentially leading to a more compassionate pet care culture in India.

Salil Murthy, Managing Director of Mars Petcare India, commented on the findings: “This survey highlights a new generation of Indian pet parents who view their pets as essential to their well-being. Young Indians are not only adopting pets in record numbers but are also prioritizing the emotional and mental benefits these relationships bring. At Mars Petcare, we are obsessed with pet parents and are always listening and learning from them. The Mars Global Pet Parent Study reflects our commitment to learn and share awareness about how pet ownership is evolving worldwide. It’s no longer ownership; it’s become a lifelong relationship. India is no different. Just as they care about their own health, Gen Z is equally committed to the health and nutrition of their pets. As leaders in pet care, we ensure every product in our portfolio provides 100% complete and balanced nutrition wherever pets are. Beyond nutrition, we aim to ease pet parents’ challenges and build a better world for pets. Our initiatives like building Better Cities for Pets, organizing National Adoption Weekends, deploying mobile shelters across key metros, and partnering with animal welfare organizations in multiple cities are a testament to our commitment to this purpose.“

Globally, Mars Petcare’s survey reveals similar trends in pet ownership, with 56% of people worldwide identifying as pet parents, and nearly half of them being first-time owners. Around 37% of global pet parents view their pets as the most important thing in their life, showing that this deep bond between people and pets extends beyond borders. With insights like these, Mars Petcare continues to innovate and evolve its offerings to meet the needs of pet parents around the world.

Other Key Insights

Key Insights from the Mars Global Pet Parent Study: Conducted over 30 days in early 2024, Mars Petcare’s study surveyed 20,000 pet parents across 21 countries, including Canada, USA, Mexico, Brazil, Spain, UK, France, Germany, Italy, Poland, Turkey, South Africa, China, Thailand, Indonesia, Philippines, Japan, Australia, New Zealand, and India. This groundbreaking study-the largest of its kind-reveals how pets profoundly impact lives worldwide and the evolving priorities of today’s pet parents.

Pet Ownership is Expanding and Evolving

  • Growing Pet Ownership Globally: Over half (56%) of respondents globally are pet parents -With 47% being first-time owners. In India, first-time pet parents rise to 69%.
  • Pet Prioritization: Gen Z and Millennials lead a more emotional approach to pet ownership, with 47% of global Gen Z dog owners and 43% of cat owners saying their pets are “the most important part of their lives.” In India, this number is a remarkable 66% for dog and cat owners.
  • Younger Pets for Younger Generations: Globally, 70% of puppy owners and 72% of kitten owners are Gen Z or Millennials, reflecting their desire to start early bonds. Pet Parents’ Satisfaction and Challenges
  • High Satisfaction with Pets’ Impact: Globally, 37% of pet parents feel their pets are central to their lives, with India showing an even stronger bond at 68%. Dog owners value unconditional love (42% in India) and family completeness (40%), while cat owners highlight entertainment (43%) and stress relief (41%).
  • Guilt Around Leaving Pets Alone: One-third of global dog owners (33%) and 32% of Indian dog owners feel guilty about leaving pets alone. For cat owners, this rises to 38% in India.

Barriers to Pet Ownership and Pet Friendliness

  • Key Barriers: Globally, challenges include unsuitable living conditions and the commitment level. In India, emotional pain from pet loss (23%) is a top reason for not owning a dog, while living conditions and furniture concerns impact cat ownership.

  • Pet-Friendliness of Neighborhoods: While 42% globally find their neighborhoods pet-friendly, India ranks higher, with 56% viewing it positively. However, 9% of Indian respondents still hold negative sentiments about having pets in their neighborhood.

Adoption and Mars Petcare’s Commitment

  • Encouraging Pet Adoption: Most pets are acquired through friends, family, or breeders, with minimal adoption rates. In India, 23% of dogs and 19% of cats come from pet shops, while adoption rates remain low at 6% for dogs and 4% for cats.

  • Building a Better World for Pets: Mars Petcare’s mission, exemplified by the 16th annual Global Adoption Weekend now going global, reaffirms their commitment to “A BETTER WORLD FOR PETS.” This includes the BETTER CITIES FOR PETS™ program, promoting pet-friendly environments, and the WHISKA’s Meowzer campaign, supporting pet adoption and reducing pet homelessness.

Driving Innovation to Meet Pet Parents’ Needs

  • Adapting to Pet Parents’ Changing Needs: As the world’s largest pet food provider, Mars Petcare serves over 400 million pet parents globally, embedding pet-centricity into their DNA.

  • Advancing Pet Care with a Purpose: For nearly 90 years, Mars Petcare has led in quality pet food, products, and services to support their core purpose: creating a better world for pets. With each initiative, Mars Petcare works to evolve with pet parents and break down common barriers, ensuring a fulfilling experience for pets and families.

About the survey

  • This survey was commissioned with Ipsos by Mars, Incorporation

  • Online survey in 20 markets with more than 20,000 dog/cat owners and non-owners (with a minimum of 500 cat parents and 500 dog parents in each market). Markets included:

  • Canada, U.S., Mexico, Brazil, South Africa, UK, Germany, France, Italy, Spain, Turkey, Poland, India, Thailand, Indonesia, Philippines, China, Japan, Australia, New Zealand

  • Cat and dog parents are defined as people (aged 18-65) who are responsible for the decision making or care of their cat/ dog (including its feeding, health, and overall well-being). This involves the commitment to provide for the pets needs throughout its life. The cat/ dog had to be domestic or tamed and kept in a household primarily for non-commercial purposes.

  • The online sample includes some rural coverage but is likely to be over-representative of population for urban area:

  • Total surveyed n=57,756

  • Total interviewed about their cat/ dog n=21,106

  • Total dog owners n=10,551

  • Total cat owners n= 10,555

  • Total dog non-owners n=34,890

  • Total cat non-owners n= 37,687

  • Quota sampling tailored for each market was applied to ensure that the age, gender and regional profile of both cat and dog owners each reflected the national proportions of these demographics in that market.

  • Gen-Z: 18-27 y.o.; Millennials 28-43 y.o.; Gen X: 44-59 y.o.; Boomers 60+ y.o

  • Data reported at a global level reflects the mean result across all the countries where the survey was conducted. It has not been weighted to reflect the population size of each country.

  • Fieldwork was conducted between 1st March – 4th April 2024

  • Ipsos contact: Victoria Edmonds (victoria.edmonds@ipsos.com)

Investment Opportunity – Prateek Group’s Upcoming Premium Residences in Siddharth Vihar, Ghaziabad

The housing segment across the National Capital Region witnessed remarkable growth and transformation over the years. Amid the evolving buyers’ preferences, the region has transitioned into a well-rounded ecosystem offering a blend of luxury and connectivity. Among the standout locations in NCR, Siddharth Vihar in Ghaziabad has quickly established itself as a prime residential hotspot. Strategically situated between Noida, Delhi, and Ghaziabad, Siddharth Vihar offers the perfect balance of urban convenience and serene living. Its robust infrastructure, seamless connectivity via major highways like NH-24, and proximity to industrial and IT hubs make it an attractive choice for both end-users and investors.

Prateek Group set to elevate luxury living experience in the region

Prateek Group, a name synonymous with excellence and trust in the real estate sector, is set to elevate luxury living in the region with its upcoming premium residences in Siddharth Vihar. Designed to redefine modern lifestyles, this landmark development combines architectural brilliance with unparalleled amenities to offer a living experience like no other. With over 19 years of legacy of delivering projects on time and with exceptional quality standards, Prateek Group has earned the trust and confidence of countless homebuyers. The upcoming premium residences are no exception, offering a rare blend of luxury, value, and investment potential.

Besides, Siddharth Vihar offers a unique advantage with its high rental demand and robust potential for capital appreciation. The group boasts a stellar record of delivering projects that have consistently achieved the fastest and highest rental and capital appreciation in the region. Prateek Group is the first developer to introduce a township project, Prateek Grand City, in Ghaziabad’s Siddharth Vihar region. The upcoming premium residences are part of this township, offering long-term value, high ROI, and an exceptional luxury living experience.

The company has successfully pre-launched the 1st phase of its project, offering 1200 flats, and has already booked approximately 700 units during this phase. In its exclusive pre-launch price of just Rs. 9000 per sq. ft., the project offers an unbeatable opportunity for homebuyers and investors. The exciting pre-launch offer is about to close soon.

Samaresh Jha, from Pride, one of the channel partners of Prateek Group, expressed, “The response to the pre-launch offer has been amazing. Investors and homebuyers are recognizing the tremendous potential this project holds. The combination of strategic location, world-class amenities, and Prateek Groups commitment to quality ensures the project promises lifestyle and value appreciation. We are confident that this project will meet the growing demand for luxury living and deliver exceptional returns.”

Starting at Rs. 1.10 CR onwards*, the development offers a range of thoughtfully designed configurations, including 2 BHK, 3 BHK, and 4 BHK options, catering to the diverse needs of modern families.

Strategically located just a 20-minute drive from India Gate and 25 minutes from South Delhi’s bustling commercial hub, the project offers a seamless blend of accessibility and a luxurious lifestyle. As Ghaziabad continues to evolve into a major real estate hub, Siddharth Vihar benefits from its central location within the growth corridor, attracting both end-users and investors seeking quality housing with modern amenities. As this demand soars, leading developers are redefining urban lifestyles with projects that balance elegance and functionality.

Further, the project’s thoughtful design is represented by ‘The Butterfly,’ a mascot that symbolizes elegance, beauty, and transformation. The butterfly theme is woven into the project’s design philosophy, emphasizing a lifestyle of beauty, freedom, and serene living. The development aims to create a space that feels like stepping into a fantasy world, offering a truly enchanting environment to call home. What sets this project apart is its timeless Colonial and European architecture. Every detail of the project has been meticulously planned to ensure residents experience comfort, convenience, and a sense of calm in their everyday lives. This unique combination evokes the feel of a fantasy world while offering an ultra-luxury lifestyle.

Thus, Prateek Group’s unwavering commitment to quality, timely delivery, and customer satisfaction has made it a trusted name in the real estate sector. This upcoming development continues their legacy of creating landmark projects that redefine urban living and stand as a testament to their excellence.

Turn Crypto into Rewards: Parimatch Presents the Crypto Royale Tournament

To make the anticipation of the winter holidays even more joyous, Parimatch, the #1 global gaming platform, is thrilled to announce the launch of The Crypto Royale Tournament.

Running from December 23, 2024, to January 21, 2025, this thrilling event offers players the chance to compete for generous rewards, including a Bitcoin and a grand prize fund of Rs. 2,760,000. With a wealth of prizes up for grabs, the Crypto Royale Tournament is set to make this holiday season unforgettable.

Parimatch Presents the Crypto Royale Tournament

One Tournament, Two Ways To Win Big!

The Crypto Royale Tournament gives players two exciting opportunities to grab huge rewards-the Bitcoin Draw and the grand prize fund competition. And the best part You can join both!

The Bitcoin Draw

To take part in the Bitcoin Draw, players need to top up their account with a minimum of Rs. 2,000 in cryptocurrency. For each top-up of Rs. 2,000 or more, you receive 1 ticket. The more crypto top-ups you make, the more tickets you collect, increasing your chances of winning.

The Bitcoin share will be equally divided among three winners selected through a random draw at the end of the Tournament.

The Grand Prize Fund Competition

For those looking to compete for the Rs. 2,760,000 prize fund, the process is also simple. You need to place stakes on the tournament games. Each stake worth Rs. 1,000 or more gives you 1 prize point. These points determine your position on the Leaderboard, and those who make it to the top will claim a share of the prize fund.

You can place as many stakes as you like-there’s no limit. The more you stake, the higher your position on the Leaderboard and the better your chances of winning a share of the prize fund.

To collect additional prize points, participants can take advantage of additional offers like the Play Everyday Offer and the Golden Friday Offer.

Play Everyday Offer

Play every day from Monday to Sunday in any round and score +500 prize points guaranteed!

Golden Friday Offer

Celebrate the end of the week by playing your favorite tournament games on Fridays and accumulate even more prize points! The more you play, the more points you collect.

Wrapping Up

Winter is the perfect time to embrace the festive spirit, and Parimatch is making it even more exciting with the launch of The Crypto Royale Tournament. Join now and turn crypto top-ups into fantastic rewards!

For more information about the Crypto Royale Tournament, check out the Terms & Conditions.

About Parimatch

Parimatch is the #1 global gaming platform, that provides a complete suite of sports and iGaming services to its customers. Since 1994, Parimatch has grown to be enjoyed by 3,000,000 active users worldwide. It is trusted by the worlds top athletes and celebrities: famous Indian actress Kajal Aggarwal and Trinidadian cricket stars Nicholas Pooran and Sunil Narine are among their brand ambassadors. Parimatch is the Regional Sponsor of the Argentine Football Association and the Title Sponsor of the Antigua & Barbuda Falcons cricket team, a Caribbean Premier League (CPL) franchise. Since 2019, Parimatch has been one of the leading brand in Africa, Asia, and Latin America.