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Exploring the Advantages of Fixed Deposits from NBFCs Over Fixed Deposits from Banks

Fixed Deposits (FDs) are a popular investment choice for their stability and predictable returns. While most investors are familiar with bank FDs, fixed deposits offered by Non-Banking Financial Companies (NBFCs) have emerged as a compelling alternative. Several NBFCs today offer fixed deposits with attractive features, like high returns and favourable payout options.

Advantages of NBFC FDs Over Bank FDs

Shriram Finance, a leading name in the NBFC sector in India, offers several ground breaking benefits on its Shriram Unnati Fixed Deposit compared to traditional fixed deposits (FDs) offered by banks. As investors increasingly seek higher returns, better customer service, and flexible terms, Shriram Finance proves how choosing an NBFC for an FD can make for a competitive and reliable investment option for all categories of depositors.

The Growing Popularity of NBFC Fixed Deposits

In recent years, NBFCs have emerged as a popular alternative to traditional banks for investing in fixed deposits. Investors are drawn to NBFCs by the attractive interest rates, flexible tenures, and personalised services that these institutions offer.

  1. Higher Interest Rates for Enhanced Returns: One of the most significant advantages of FDs from NBFCs over banks is the higher interest rates offered. Shriram Unnati Fixed Deposit is known for providing competitive rates in the market, often exceeding those offered by traditional banks. Interest rates on Shriram FD can go as high as 9.40%* p.a. (inclusive of 0.50%* p.a. for senior citizens and 0.10%* p.a. for women depositors). This makes FDs from NBFCs an ideal choice for investors seeking to grow their savings more rapidly.

  2. Tailored Benefits for Senior Citizens and Women Depositors: Many FDs from NBFCs are also known to offer additional benefits to women depositors and senior citizens. Shriram Finance has always placed a strong emphasis on catering to the needs of different customer segments. Senior citizens, for example, can benefit from an additional 0.50%* p.a. on their FD, providing them with a higher return to support their post-retirement financial needs. Women depositors can also enjoy an additional 0.10%* p.a., empowering them to make more informed and profitable investment decisions.

  3. Flexible Tenure Options and Easy Liquidity: NBFCs like Shriram Finance offer a variety of tenure options for their FDs, allowing investors to choose terms that best suit their financial goals. Whether one is looking for a short-term investment or a long-term savings plan, NBFCs often provide the flexibility to select tenures that align with the investors’ financial goals. Shriram Finance ensures that investors have easy access to their funds when needed, offering monthly, quarterly, half-yearly, yearly and on-maturity payout options.

  4. High Credit Ratings: Reputed NBFCs in India are often backed by high credit ratings, ensuring investors stability and predictability in their investments. Shriram Finance is rated “[ICRA]AA+ (Stable)” by ICRA and “IND AA+/Stable” by India Ratings and Research, making its FD a reliable choice in the market.

Conclusion

As the financial landscape continues to evolve, NBFC fixed deposits are increasingly seen as a smart investment option for those looking to achieve higher returns with flexible and stable solutions. Shriram Finance, with its strong legacy and commitment to customer satisfaction, offers a compelling case for why investors should consider FDs like Shriram Unnati Fixed Deposit over traditional bank FDs. By choosing Shriram Finance, investors are not only opting for favourable returns but also aligning with a financial institution that prioritises their unique needs and provides them with the tools to achieve their financial goals.

About Shriram Finance

Shriram Finance is a leading diversified financial services company in India, offering a wide range of financial products and services across consumer, wholesale, and business finance segments. The company has a strong presence pan India with a network of 3,149 branches and an employee strength of 77,764 with an AUM of Rs. 2,430,40 crores. With a focus on financial inclusion and customer-centricity, Shriram Finance continues to empower individuals and businesses to achieve their financial goals.

Disclaimer: With regards to deposit-taking activity of Shriram Finance Limited (‘SFL’), viewers may refer to detailed information and T&C provided in our application form available at www.shriramfinance.in/downloads. The Company is having a valid Certificate of Registration dated 31st January 2023 issued by the Bank under section 45-IA of the RBI Act. However, the Reserve Bank of India does not accept any responsibility or guarantee about the present position as to the financial soundness of the company or for the correctness of any of the statements or representations made or opinions expressed by the company and for repayment of deposits/discharge of the liabilities by the company.

GT GAMES Launches Fast Tambola Jackpot: The Classic Family Game Goes Online with Big Wins

GT GAMES, the largest online tambola real money gaming platform, is gearing up to launch its most anticipated and lucrative game to date, The Jackpot. This exciting new feature is set to offer players not only entertainment but also the opportunity to win some of the biggest cash prizes in the platform’s history.

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Madhav Sharma, CEO & Co Founder GTGames

With The Jackpot, GT GAMES aims to elevate the traditional tambola experience by offering bigger payouts, more winners, and an enhanced gaming experience. Players can expect massive cash prizes, with winnings that could potentially be life-changing. Whether aiming for a full house or a special line prize, The Jackpot promises to multiply player rewards and take the tambola to a whole new level.

For those unfamiliar with GT GAMES, the platform has earned a reputation as the go-to destination for online tambola (also known as Housie), a game that has captivated players across India. The platform offers users the thrill of winning real money while enjoying tambola, making it a popular choice for those seeking fun, excitement, and rewarding cash prizes.

However, GT GAMES is not just about winning money; it is also about bringing people together. Tambola has long been a favorite at get-togethers, parties, and community events, and GT GAMES has successfully translated this tradition into the digital world. The platform allows families and friends to bond over a shared game, adding a dash of friendly competition to virtual gatherings. GT GAMES tambola offers the perfect mix of social interaction and entertainment, whether for casual play or special occasions.

Madhav Sharma, Founder of GT GAMES, expressed his excitement about the upcoming launch, “At GT GAMES, we’ve been working tirelessly to deliver the best and biggest fast tambola gaming experience in India. With The Jackpot, we’re offering our users not just a game, but the opportunity to win life-changing amounts of real money. Our goal is to revive the traditional tambola mindset and bring that sense of community and excitement into the digital age. We want GT GAMES to be the ultimate tambola destination for people across India.”

With The Jackpot set to launch soon, GT GAMES is poised to revolutionize the online tambola gaming landscape. The platform will not only provide users with a chance to win big but also offer a way to connect, socialize, and have fun, whether at home or during events. Tambola fans should prepare for an exhilarating experience, as GT GAMES is about to redefine how people play and win.

Sustainability, Inclusivity, and Innovation Lead India’s Technology Growth Story: Insights from Deloitte’s TechFast50

  • New categories such as Sustainability Tech, EdTech, InsurTech, and Credit Tech reflect the evolving priorities of India’s dynamic technology ecosystem.

  • This year’s winning trend shows Delhi NCR leading with 16 winners, followed 12 from Bengaluru and 5 from Mumbai

  • Two winners from tier-two and tier-three cities highlight India’s expanding tech footprint across Bharat.

Deloitte India announced the winners of the 19th edition of Technology Fast 50 India Awards, recognising the nation’s fastest-growing tech companies of 2024. This year’s awards spotlight the dynamic growth of startups across sectors such as artificial intelligence (AI), clean energy, healthcare, supply chain, and education.

Winners of the 19th edition of Deloitte’s Technology Fast 50 India Awards

Delhi NCR led the rankings with 16 winners, followed by Bangalore and Mumbai. Notably, 2 winners from tier two and tier three cities underscore the growing innovation footprint beyond metro areas. Some of the new categories such as Sustainability Tech, EdTech, InsurTech, and Credit Tech reflect the evolving priorities of India’s technology ecosystem.

Top performers: The Fast Five

Garuda Aerospace Pvt Ltd, Redcliffe Lifetech Pvt Ltd, FarMart Services Pvt Ltd, Capgrid Solutions Pvt Ltd, and Upgrid Solutions Pvt Ltd (Batterysmart), topped the ranking with contributions to drone services, healthcare innovation, supply chain management, precision manufacturing, and clean mobility.

Speaking at the awards, Peeyush Vaish, Partner and TMT Industry Leader, Deloitte India, highlighted the remarkable adaptability and innovation this year’s TechFast50 winners demonstrated. He noted that these companies are not merely navigating a fast-changing digital environment but actively shaping it. From harnessing the power of AI to pioneering advancements in sustainability technologies, these trailblazers exemplify the transformative potential of India’s tech ecosystem.

“India’s technology sector is at a defining moment, driven by policies promoting innovation, increasing digital inclusivity, and rising global recognition. The TechFast50 winners lead this change, setting new benchmarks for agility, scalability, and impact. By honouring their success, we celebrate a dynamic ecosystem of entrepreneurs and innovators, fostering a culture of innovation that drives co-creation and collaboration-efforts that propel India towards global tech leadership,” he added.

Peeyush Vaish, Partner and TMT Industry Leader, Deloitte India addressing the gathering

This year’s awards highlighted several emerging trends shaping the tech industry. A notable increase in sustainability-focused innovations led to the introduction of the “Sustainability Tech” category, recognising companies contributions to the electric vehicle ecosystem. The influence of AI was evident in the “Data and AI” category, with companies developing generative AI tools to modernise enterprises. Additionally, a rise in tech-driven solutions for legacy insurance processes led to the creation of the “InsurTech” category.

Various senior industry leaders graced the event, and the chief guest was Milesh J, Head of Strategy & Operations at SAP Labs India Pvt Ltd. There was an exclusive masterclass session for the TF50 winners, where a distinguished jury offered insights on IPO strategies, governance, funding, and ESG. The jury included prominent figures such as Nishant Rao, Founding Partner at Avataar Ventures; Romit Mehta, Vice President at Lightspeed Venture Partners; Justin Paul, Head of Innovation Office at SAP Labs; and Siddarth Pai, Founding Partner at 3One4 Capital.

For details of this year’s Top 50 rankings companies at TF50, click here.

Key highlights from Deloitte’s TechFast50 awards:

  • Between 2005 and 2022, several notable companies that won the TF50 award went public, such as RateGain IT and Zomato.

  • Seven companies reached Unicorn status: Zomato, RazorPay, Rupeek, Moglix, Pepper Content, Cashfree Payments, and The MathCompany.

  • Dynamic evaluation: A distinguished jury assessed companies using a balanced approach that considered revenue growth alongside innovation, sustainability, and market impact.

  • Empowering diversity: The “SheXO in Tech” category highlighted technologys role in empowering women and fostering inclusivity.

Notes to the editor for reference purposes only

This press release has been issued by Deloitte Touche Tohmatsu India LLP.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see www.deloitte.com/about for a more detailed description of DTTL and its member firms.

Vinita Bali Inspires Ahmedabad University’s Class of 2024 to Lead with Purpose and Global Perspective

Ahmedabad University has built an innovative academic ecosystem, redefining the ways of learning through research-driven thinking, hands-on experiences, and interdisciplinary exploration. The University has reimagined the classroom experience to equip students to tackle complex global challenges that lie at the intersection of diverse disciplines – a foundation that not only shapes the future of education but also drives societal progress.

Chancellor Sanjay Lalbhai, Former MD of Britannia Industries Vinita Bali, and Vice Chancellor Professor Pankaj Chandra (left to right) lead the way to 14th Annual Convocation

The University has rapidly emerged as a high-quality multidisciplinary institution, renowned for its transformative impact on the lives of young people evidenced in the outstanding outcomes achieved by the graduating class of 2024.

830 students received degrees, including 659 undergraduates, 164 masters, and seven doctoral students. The University honoured six students with gold medals for their outstanding achievements

The 14th Annual Convocation celebrated the remarkable achievements of its students, showcasing their groundbreaking research and real-world impact. These achievements include developing strategies for decarbonisation using material efficiency and circular economy principles; analysing canal irrigation systems to propose equitable solutions for water distribution among farmers; and innovating nanoparticle-based immunoliposome delivery systems for targeted chemotherapy and microRNA therapy to treat breast cancer, to name a few.

In addition to their research accomplishments, the class of 2024 demonstrated the benefits of a liberal education, securing admissions to prestigious global institutions, obtaining roles with progressive Indian companies, and venturing into the dynamic world of startups.

The 14th Annual Convocation, held on December 10, 2024, marked the success of 830 such students embarking on their next journeys after earning their degrees. Among them were 494 students from the Amrut Mody School of Management, 162 from the School of Arts and Sciences, and 174 from the School of Engineering and Applied Science. The University also conferred doctoral degrees to seven graduates for their groundbreaking contributions to research. Additionally, the top students of the Class of 2024 were honoured with gold medals for their exceptional performance.

Vinita Bali, former Managing Director of Britannia Industries and a globally acclaimed leader in business and sustainability, delivered the convocation address that embodied Ahmedabad Universitys commitment to inspiring students to apply their learning in service to the community. Drawing from her extensive experience across sectors and geographies, Ms Bali emphasised the need to make the right choice. “In your everyday life, you will face choices and dilemmas, both big and small. Maintain your integrity, sense of ethics, and values, and strive to do what is right-not just for ourselves but also for our planet and community. The planet is crying out to people like us for help because when all the trees are cut, the waters are polluted, the animals are gone, and the air is no longer fit to breathe, we will realize that we cannot eat money.

Emphasising the responsibility of industrialists, she added, “Today in the corporate world, we talk about concepts like CSR and ESG. But past industrialists had already embraced these values long before such terms existed. For instance, Ahmedabad University is the vision of an industrialist-your Chancellors grandfather, Kasturbhai Lalbhai. Similarly, consider what Jamshedji Tata did in Jamshedpur long before CSR and ESG were coined. He believed that in business, the community is not just another stakeholder; it is the very purpose of our existence. This is the responsibility that those people have bestowed on us. And this is our responsibility.

Presiding over the ceremony, Chancellor Sanjay Lalbhai reflected on the vision of Ahmedabad University: to build an institution that positions India once again as a leading light in the creation and dissemination of knowledge. He remarked, “We recall the time when ancient universities like Nalanda and Takshashila were the foremost institutions of research and learning, recognised worldwide. We aspire for Ahmedabad University to shine just as brightly and add many more disciplines to make it a holistic and be acclaimed as an excellent centre of learning with many more disciplines to make it a holistic and complete center of education. Graduating students, your continued support for the University will play a pivotal role in shaping the future of Ahmedabad University.

Vice Chancellor and Chairman of the Board of Management, Professor Pankaj Chandra, in his address, inspired graduates to use their education to make meaningful contributions to society with five key messages. “To the graduating class – as you step out of the University today, let me say five things: One: Question everything around you and make your education count. Two: Be grateful. Three: Dont stop learning today. Continue to invest in your learning and your experiences. It will be the new learning that will keep you moving forward purposefully. Four: Fulfil the public good promise of education – to become a better citizen with a strong civic sense and a caring eye. And, Five, always remember that your journey going forward is going to be unique to you. Each of your paths will unfold differently and at different times from others, so flourish within your uniqueness in this world,” said Professor Chandra.

The valedictorian, Aditya Gupta (BBA Hons, Class of 2024), reflected on the unique journey of the Class of 2024, which began in the midst of the pandemic. As the first cohort to transition from online classrooms to exploring the University’s vibrant campus, Aditya recounted how the challenges of the pandemic brought his peers closer, creating cherished memories in every corner of the campus. Highlighting how Ahmedabad University became more than just a learning platform – a community of people who made difficult times easier – he concluded with an empowering message: “We have the power to lead, to inspire, and to make a difference.”

The 14th Annual Convocation was attended by the University’s Governing Body and Board of Management members, faculty, alumni, students, staff, and all the proud families, friends, and loved ones of the graduates who have helped their graduates succeed.

About Ahmedabad University

Ahmedabad University is a leading private, non-profit research university offering students a liberal education focused on interdisciplinary learning, practice orientation, and research thinking.

The University has been

  • Recognised by the Government of Gujarat as a Centre of Excellence.

  • Accredited with A grade by the National Assessment and Accreditation Council (NAAC).

  • Awarded a 5-star rating, the highest awarded in the Gujarat State Institutional Rating Framework (GSIRF) for 2021-22, by the Knowledge Consortium of Gujarat (KCG), Department of Education, Government of Gujarat.

  • Awarded the Royal Institute of British Architects (RIBA) International Award for Excellence 2024 for our University Centre.

  • Awarded a Platinum Rating by the Indian Green Building Council for sustainability and green practices.

  • Recognised by the UGC under Section 12(B) of the UGC Act, becoming one of the very few private research universities to have been awarded this recognition for select research universities.

  • Recognised as a Highly Commended University for Teaching and Learning Strategy of the Year in the Times Higher Education (THE) Awards Asia 2023.

  • Awarded the AACSB’s Innovations That Inspire Award 2023 for its Foundation Programme.

  • Awarded Gold Rating by the Indian Green Building Council for achieving the Green Building Standards at our University Centre.

The University, established in 2009, is rooted in the vision of one of India’s finest educational foundations, the Ahmedabad Education Society, which was founded in 1935 by nationalist leaders. Programmes at the University range from bachelors to doctoral levels in humanities and social sciences, natural sciences, engineering, and management through its 13 Schools and Centres:

Amrut Mody School of Management | Bagchi School of Public Health | School of Arts and Sciences | School of Engineering and Applied Science | Ahmedabad Design Lab | Centre for Heritage Management | Centre for Inter-Asian Research | Centre for Learning Futures | Global Centre for Environment and Energy | International Centre for Space and Cosmology | Sahyog: Centre for Promoting Health | The Climate Institute | VentureStudio

An urban university, Ahmedabad promotes independent-mindedness and diversity across all dimensions of its activity and helps students mature into critical thinkers who are analytically equipped, practically oriented, and contextually aware global citizens. The University provides a contemporary educational framework that brings liberal arts, sciences, and the professions to engage together in creating new knowledge for addressing complex challenges of the society and in offering majors that merge the boundaries of disciplines to prepare students for the new economy.

Crompton Launches New Range of Decorative Wall Lights Providing a Perfect Blend of Uniqueness & Aesthetics

Crompton Greaves Consumer Electricals Limited, renowned for its dedication to quality and innovative lighting solutions, is thrilled to unveil its latest range of Decorative lights – The Wallsmile Wall Light Series. Whether you are decorating your home or just looking to add a touch of elegance, this collection is designed to elevate living spaces for DIY enthusiasts and professional decorators. Perfect for both minimalist and luxurious interiors, these wall lights will add a touch of elegance and charm to any room.

Crompton’s Range of Decorative Wall Lights

Consumers are increasingly looking for lighting solutions that combine beauty and functionality. Crompton’s Wall Lights satisfy the consumer’s needs by offering a blend of elegance and style that transforms any space. These lights create a distinctive ambiance. Whether youre looking to add a touch of luxury or set the perfect mood, Crompton’s Wall Lights come in a variety of shapes that match every emotion, effortlessly infusing warmth and charm into your home. Ideal for corridors, garden walls as well as indoor spaces, these lights help create an inviting atmosphere that reflects your unique personality. They add depth and visual interest to any space, enhancing your living environment.

Crompton’s Decorative Wall Lighting Range includes a diverse range of products which elevate the overall experience of the consumer:

  1. Wall Lamps: All four of these contemporary designs are made to last and are easy to install. With a one-year warranty, these lights demonstrate Cromptons dedication to excellence.

  2. Ball Lights: Lighting is more than just a necessity; its an essential element of design that transforms spaces. This collection of wall lights combines artistry and functionality, providing not only illumination but also a touch of elegance for any room.

  3. K Lights: The One-Way and Up & Down K Light are engineered to direct light precisely where you need it. Whether you want to highlight a piece of art, illuminate a pathway, or create ambiance in a cozy corner, this fixture delivers bright, focused lighting that enhances your environment.

  4. Telescopic Up & Down Lights: The Two-Way Telescopic lights are designed to project light both upward and downward, offering enhanced versatility for your lighting needs. Whether you want to highlight architectural features or create a warm ambiance in a living area, this fixture delivers beautifully balanced light in both directions.

Designed to upgrade the overall lighting experience of the space, the Decorative Wall Lights range offers reliable lighting solutions for anyone who wants to upgrade the aesthetics of their home dcor. This range of lights is water resistant and dust-free, which makes them suitable for both indoor as well as outdoor environments as they can take splashes of water without affecting the productivity and functioning of the product. Additionally, the entire range of these wall lights are registered with Bureau of Indian Standards (BIS), which ensures that the safety, quality & performance standards are verified.

Speaking about the latest launch, Mr. Shaleen Nayak, Vice President & Business Head, Lighting – Crompton Greaves Consumer Electricals Ltd., stated, “At Crompton, we view lighting as an art form that has the power to redefine spaces-going far beyond mere illumination. Our approach focuses on offering consumers innovative solutions that elevate their everyday experiences. From enhancing ambiance to ensuring reliability, our lighting solutions are designed to combine beauty, functionality, and durability. The latest Wall Lights Range exemplifies this ethos, featuring surge protection, water resistance and easy installation. These lights are not just fixtures-theyre a testament to Crompton’s commitment to setting new benchmarks in quality and originality, making us a trusted partner for modern homes.”

Available at Crompton-authorized retail outlets nationwide and on major e-commerce platforms, this collection is designed to brighten and elevate interiors while enhancing dcor.

The price range of the products is as follows:

Kind of Product

MRP (INR)

Wall Lamps

1400-1800

Ball Lights (2 Way PC & 4 Way PC)

900 – 1100

Telescope Lights (1+1; 2+2; 4+4)

799 – 1299

K Lights

700 – 900

Available at Crompton-authorized retail outlets nationwide and on major e-commerce platforms, this collection is designed to brighten and elevate interiors while enhancing decor.

About Crompton

With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc.; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs, but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after sales service to its customers.

The companys consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the companys storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of Indias Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 companies 2022’ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

New Study Highlights the Threats of Illegal Ritualistic Hunts in West Bengal

A new study highlights the grave impacts of illegal ritualistic hunts in West Bengal, India, where thousands of hunters gather during cultural or religious festivals to kill wildlife using traditional weapons such as bows, catapults, and spears. The research involved socio-economic questionnaires carried out with 99 hunters from hot spot areas and reveals that these large-scale social events impact more than 90 different species, including some already at risk of extinction, while posing significant challenges for animal welfare.

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Animals killed in ritualistic hunt Photograph HEAL

The hunts, which are conservatively estimated to result in the deaths of 5,000 animals annually, target species ranging from wild boars and Bengal monitors to jungle cats, Indian flying foxes and greater coucals. Among these, seven species are listed as globally threatened on the IUCN Red List, including the Critically Endangered elongated tortoise and long-billed vulture. Additionally, 25 species fall under Schedule I of India’s Wildlife Protection Act, making their killing illegal under all circumstances.

The study also explored the motivations driving hunters. Wild meat consumption remains central to these events, often as part of celebratory feasts. However, some species, such as Bengal monitors, are also hunted for their skin, bones, and fat for use in traditional medicine or decorative items. Economic trade in wildlife derivatives was reported by a smaller proportion of hunters. Notably, personal enjoyment, rather than economic gain or subsistence use, emerged as the primary motivation for participating in the hunts.

Despite the scale of the issue, the study underscores opportunities for change. The authors call for strengthening law enforcement alongside targeted awareness campaigns to help communities transition toward sustainable practices, ensuring the preservation of both cultural traditions and West Bengal’s unique wildlife. Additionally, they recommend involving local stakeholders in the development of wildlife-friendly initiatives, offering a practical pathway to protect biodiversity while fostering community pride.

Dr Neil D’Cruze, lead author and Head of Wildlife Research at World Animal Protection, said, “Every year these large ritualistic hunts are a devastating blow for both local biodiversity and animal welfare. They typically involve thousands of hunters, leading to the estimated indiscriminate killing of at least 5,000 wild animals annually. Among the species most at risk are the Critically Endangered elongated tortoise, slender-billed vulture, and long-billed vulture, whose populations are already in steep decline. Beyond the staggering loss of threatened species, the methods used-such as spears, catapults, and bows-inflict immense suffering on animals, many of whom are left to die slow, painful deaths. The scale of animal suffering and its impact on ecosystems cannot be overstated.”

Shubhobroto Ghosh, Co-author of the study and Wildlife Projects Manager at World Animal Protection India, said, “While ritualistic hunting may have deep cultural roots, it is illegal under Indian law. The Wildlife Protection Act, 1972, strictly bans hunting of Schedule I species, including the Critically Endangered long-billed vulture and elongated tortoise, granting them the highest protection. Our study, however, offers hope: these hunts are largely motivated by personal enjoyment rather than subsistence. Encouragingly, most hunters expressed interest in legal alternatives like wildlife-friendly tourism or nature-based festivals, which could sustain cultural traditions while safeguarding wildlife and instilling pride in the region’s rich biodiversity.”

Gajender Sharma, Director of World Animal Protection India, said, “This study is not just about documenting a problem but finding solutions. The success of community-led conservation initiatives, such as the Khonoma Nature Conservation Sanctuary in Nagaland, shows what’s possible when people and wildlife thrive together. By offering wildlife friendly alternatives like wildlife photography, birdwatching, and eco-tourism, we can address hunters’ motivations for enjoyment while creating new opportunities. With combined efforts in law enforcement and community engagement, a positive transformation for both wildlife and people in West Bengal is achievable.”

Notes to Editors

For further information
Shubhobroto Ghosh, Wildlife Research Manager, World Animal Protection
Email: shubhobrotoghosh@worldanimalprotection.org.in
+91 (0) 9953 965 242

Bev Boyle, Head of Media, World Animal Protection
Email: Bevboyle@worldanimalprotection.org
+44 (0) 7968 415 856

Source
D’Cruze N, Elwin A, Ghosh S, Asfaw AE, Coulthard E, Megson D, Norrey J, Giri S, Mishra V, Adhya T, Chatterjee S, Banerjee M, Banerjee A, Harrington L (2024) Ritualistic hunts: exploring the motivations and conservation implications in West Bengal, India. Nature Conservation 56: 243-273.

Link to Open Access paper www.natureconservation.56.132178

Seven impacted species are categorised on the IUCN Red List as threatened:

  • Critically Endangered elongated tortoise

  • Critically Endangered long billed vulture

  • Critically Endangered slender billed vulture

  • Vulnerable common pochard

  • Vulnerable swamp francolin

  • Vulnerable pale capped pigeon

This research represents a collaboration between researchers affiliated with World Animal Protection, the Human and Environment Alliance League (HEAL), Manchester Metropolitan University (MMU), and the University of Oxford, Wildlife Conservation Research Unit (WildCRU).

About World Animal Protection
World Animal Protection is the global voice for animal welfare, with more than 70 years of experience campaigning for a world where animals live free from cruelty and suffering. We have offices in 12 countries and work in 47 countries. We collaborate with local communities, the private sector, civil society, and governments to improve the lives of animals. Our goal is to change the way the world works to end animal cruelty and the suffering of wild and farmed animals. Through our global food system strategy, we will end factory farming and create a humane and sustainable food system that puts animals first. By transforming the failed systems that fuel exploitation and commodification, we will give wild animals the right to a wild life. Our work to protect animals will play a vital role in solving the climate emergency, the public health crisis, and the devastation of natural habitats.

About Human and Environment Alliance League
Indias vast ecological richness and diverse life forms are confronting a myriad of challenges. Wildlife faces unprecedented exploitation and is declining rapidly. Life-sustaining ecosystems are losing their integrity due to short-sighted policies driven by an insatiable desire for commercial profits. To address these critical conservation challenges, a group of passionate young individuals from Kolkata, came together and formed HEAL in 2017. Conservation problems are seldom straightforward, and HEALs approach to solving them is anything but ordinary. Embracing a multipronged strategy, we craft interventions that encompass scientific research, communities engagement through transformative programs, wildlife, and environmental crime investigations, liaising with enforcement authorities and policymakers, and filing of Public Interest Litigations in pursuit of environmental justice. We believe not only in enforcing laws but also in shaping policies that ensure a sustainable balance between human activities and the preservation of our unique ecosystems.

About Manchester Metropolitan University
Manchester Metropolitan University has a driving ambition to discover and disseminate knowledge, to make higher education accessible and beneficial to all those with the passion and ability to succeed.

About Wildlife Conservation Research Unit
A University of Oxford first, founded in 1986, WildCRU was the first university-based conservation research unit in Europe. Today we are recognised as a world leader in our field.

Photos
Photos to accompany the release are available at this link.

Shot by Wahter Announces Monthly iPhone Giveaway for Customers

Drinking water has never been this exciting! Wahter, India’s innovative advertising and packaged drinking water brand, has launched a new product, Shot by Wahter, which combines hydration with an engaging chance to win the latest iPhone every month.

Wahter Launches Shot, Expands Distribution Across India!

Shot by Wahter is designed for GenZ and millennials, offering not just water but also a bit of excitement. Every bottle comes with a QR code on its eye-catching label. Scan the code, fill in some important details, and you’re entered into a monthly giveaway to win the latest iPhone. It’s an easy and fun way to turn something as simple as drinking water into a thrilling experience.

Co-founded by Amitt Nenwani and Kashiish A Nenwani, Wahter has redefined everyday advertising, and Shot by Wahter takes this vision further by creating an interactive, youth-focused product that seamlessly blends functionality with engagement. Available in 250 ml and 500 ml sizes, Shot is competitively priced alongside market leaders like Bisleri and Kinley. Its vibrant design and accessibility across General Trade, Modern Trade, and local stores ensure it appeals to a broad audience. Beyond being a refreshing hydration choice, Shot also serves as a unique advertising platform, with 40% of its label reserved for brands to communicate directly with consumers in high-traffic retail environments.

GenZs, with its 43% contribution to India’s household consumption, represents a significant growth driver for brands. Shot taps into this influence by offering a product that resonates deeply with their lifestyle and preferences. The interactive element of the iPhone giveaway adds an extra layer of fun and engagement for customers and gives advertisers a fresh way to connect with their audience.

Winners of the iPhone giveaway will be announced on the 25th of every month on Wahter’s social media pages, building excitement and keeping everyone engaged. Launched in November, Shot by Wahter is a new way to enjoy your water while adding a little thrill to your day. So why wait Grab a bottle, scan the code, and see if you’re the next iPhone winner!

Navanc Raises Seed Funding to Revolutionize Secured Lending with AI-powered Property Score

  • Navanc, India’s first AI-powered property score and stack for secured lending and insurance, integrates advanced AI, IoT, and Blockchain for secure transactions.

  • The funds will support expansion across Tier 1-4 cities and enhance its AI capabilities with Generative AI and Computer Vision models.

  • So far, Inflection Point Ventures has invested over INR 790 Cr across 210+ startups.

Navanc, a pioneering FinTech startup building India’s first AI-powered property score and stack for secured lending and insurance practices, has successfully raised USD 1 million in a seed funding round. The round was led by Prarambh Ventures, with participation from Inflection Point Ventures (IPV), Brigade REAP FirstPort Capital, and marquee angel investors

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(L) Byom Kesh Jha, CT&DO, (R) Nagachethan S M, CEO; Co-founders, Navanc

The funds will be directed toward expanding operations across India, with a focus on strengthening Navancs presence in urban and semi-urban areas. Additionally, the startup will bolster its AI FinTech capabilities by incorporating Generative AI and Computer Vision models to further its vision of becoming India’s first Property Credit Score and Stack provider.

Navanc was founded by Nagachethan S M, CEO, and Byom Kesh Jha, CT&DO, in 2021. With a strong background in technology and finance, Nagachethan leads Navanc’s vision and strategy, driving innovation in the BFSI segment. A seasoned data science professional, Byom oversees Navanc’s Technology and Data Science, ensuring seamless execution of its AI and Tech goals.

Mr Mitesh Shah, Co-Founder, Inflection Point Ventures, says, “Banks, NBFCs, HFCs all face the same challenges in mortgage and property assessment: inconsistent and time-consuming property valuations, lacking both transparency and data to build trust. By providing precise & scalable property valuation, transparency and reliability, Navanc helps every player in the industry make informed decisions based on real-time assessment, data and knowledge of legal and technical aspects. Thus reducing risks for both lenders and buyers. As investors, we are confident in Navanc’s potential to make property valuation efficient, trustworthy and data-driven.”

Mr Sreenivas Ramarao, from Prarambh Venture opines, “We believe Navanc is the pioneer in delivering AI and Digital services in making the real estate transactions faster, cheaper, reliable and more accurate. We also have great confidence in the team and are fully confident of their ability to deliver user friendly products in the space.”

Brigade REAP has played a key role in refining and accelerating growth for Navanc, who have shown immense potential in revolutionizing property assessment through their innovative solutions. Navancs strengths lie in its ability to streamline financial access for properties by integrating AI, IoT and Blockchain for secure, transparent transactions, making it a transformative player in the PropTech sector. Our association with Navanc is testament to our commitment to fostering innovation in the PropTech sector,” commented Abhay Garg, the Head of Brigade REAP.

Navanc stands out as India’s first FinTech startup to introduce an AI-powered property score and stack, specifically designed for secured lending and insurance practices. Its comprehensive collateral assessment, powered by cutting-edge AI and ML models, significantly enhances credit decision-making and portfolio management for the BFSI industry.

Nagachethan S M, CEO, Navanc, says, “We’re grateful for the support of our investors and excited to further our mission of revolutionizing secured lending and insurance practices in India. Our AI-powered solutions are set to make property transactions faster, more transparent, and accessible to all.”

Currently operating across Tiers of cities in about 6 states, Navanc is focused on expanding its reach to all states under its Bharat Vision. This strategic move aims to foster financial inclusion across India, transforming property lending and insurance practices nationwide.

Since its inception in 2021, Navanc has developed a cutting-edge data driven technology stack that streamlines secured lending, insurance, and property management practices in the BFSI sector. Its innovative solutions significantly reduce turnaround time, enhance transparency, and facilitate improved credit decision-making and portfolio management. The Indian property lending market is poised for exponential growth, with a rapidly increasing demand for digital and AI-enabled solutions to facilitate secured transactions.

About Navanc
Navanc, founded in 2021 by Nagachethan S M and Byom Kesh Jha, is a FinTech innovator developing AI-driven solutions for secured lending and property assessment in the BFSI sector. With a focus on building India’s first property credit score and AI stack, Navanc is transforming the way financial institutions assess and manage collateral.

Unleash Your Inner Child at Altitude Ball In, Ball Out: India’s First Adult Ball Pit Opens in Kamala Mills, Lower Parel

Ever felt the weight of adult responsibilities and craved a carefree escape to relive your childhood Well here’s your fun retreat- Altitude Ball In, Ball Out, India’s first adult ball pit, is your ticket to a world of pure nostalgia! Located in Kamala Mills, Lower Parel, sprawled across an area of 5500 sq. ft. Altitude is poised to redefine the entertainment scene in Mumbai.

Ball in, ball out-at Altitude, where the energy never fades and the game is always on

As you step into Altitude Ball In, Ball Out, you’re not just entering a venue; you’re stepping into a world of pure joy. It’s a place where age is just a number and fun knows no bounds. Altitude offers a unique and immersive experience like no other. Designed specifically for adults, Altitude creates a safe haven, where adults can let loose and reconnect with their inner child without a care in the world.

Step into a massive ball pit, an area of 1500 sq. filled with thousands of balls and feel the weightlessness as you dive and splash your way to pure bliss. With a dream to create a unique experience, Nishita Shah envisioned a space where adults could escape the stresses of daily life and reconnect with their inner child. With Altitude -Ball In, Ball Out, this dream has become a reality.

Nishita Shah, a visionary entrepreneur and founder, shares the story behind Altitude, “We wanted to create a space where adults can escape the stresses of daily life and indulge in pure fun. The ball pit at Altitude is more than just a play area; it’s a place to unwind, socialise, and create unforgettable memories.”

Beyond the ball pit, Altitude-Ball In, Ball Out offers a diverse range of entertainment options. From bowling alleys to arcade games, there’s something for everyone. Challenge your friends to a thrilling game of Bowling, or immerse yourself in a world of virtual reality with the Bungee Adventure with 12 different scenarios to choose from. Test your aiming skills with Sniper Game or unleash your competitive spirit with the arcade games, ranging from the Crazy Guitar, a hammer game that tests your strength, score big or go home with the Basketball Game.

Add more fun to the festivities with a side of Altitude’s delectable range of food and beverages. From mouthwatering snacks to refreshing drinks, each dish is curated to complement your gaming experience. Give your tastebuds a delightful treat with in-house specials like Cigar rolls, Khichiya Avocado Salsa, Gnocchi Pasta, and Watermelon feta salad. Have a fill of the hearty mains ranging from Chole Kulche, Mac n cheese, Paneer Makhani, Thai Curry Rice, Hakka Noodles and more. Try the lip-smacking signature mocktails like Lost in Guava, Kafir Royal, Blue Lagoon and Purple Rain for a refreshing break. Give your sweet tooth a taste of the Sizzling Brownie and Apple Pie for a perfect climax to your gaming journey.

So, what are you waiting for Dive into a world of pure joy and nostalgia. Altitude- Ball in, Ball Out is more than just a venue; it’s an experience. Come and create unforgettable memories with friends and family. Let’s make every moment count!

About Altitude

Altitude- Ball in, Ball Out is Indias first adult ball pit, offering a unique and immersive entertainment experience. Altitude is designed especially for adults, the state-of-the-art facility features a massive ball pit, a thrilling bowling alley, exciting arcade games, and a delectable food and beverage menu. Located in Kamala Mills, Lower Parel, Altitude is set to revolutionise the entertainment scene in Mumbai.

Porur: The New OMR 2.0 Driving Chennai’s IT and Real Estate Boom

In the dynamic urban landscape of Chennai, Porur has emerged as a prime contender for the title of the city’s next major IT corridor. Often referred to as OMR 2.0, Porur has mirrored the success of Old Mahabalipuram Road (OMR) while carving its own identity as a hub for technological innovation, industrial growth, and real estate expansion. Here’s how Porur’s development is reshaping Chennai’s urban ecosystem.

Aerial view of Developing Porur with the construction of the upcoming metro

The IT Revolution in Porur: A New Era of Employment

Porur’s transformation from a residential suburb to a thriving commercial hub is driven by its strategic location. Proximity to key industrial belts and excellent connectivity via the Chennai-Bangalore Highway have attracted diverse industries, particularly in IT.

Key players like DLF IT Park, which houses companies such as IBM, Cognizant, and TCS, along with SP Infocity and L&T Infotech, have turned Porur into a critical node in Chennai’s IT network. Unlike OMR, Porur hosts a mix of IT, manufacturing, and healthcare sectors, providing a diversified employment base.

Infrastructure: The Backbone of Porur’s Growth

Infrastructure development has been pivotal in Porur’s growth story. The government and private sectors have invested significantly in modern amenities and connectivity.

Metro Connectivity and Roadways

Phase 2 of the Chennai Metro is set to connect Porur to various parts of the city, reducing travel time and enhancing commuter convenience. Mount-Poonamallee Road, a vital arterial road, and the Porur Flyover have also improved connectivity, linking Porur to Guindy, Sriperumbudur, and Chennai International Airport.

Premium FSI: Boosting Porur’s Growth

Enhanced metro connectivity and road upgrades in Porur will unlock premium FSI opportunities, allowing developers to build larger structures like high-rises and luxury projects. This benefits developers with more saleable space and authorities with additional funds for infrastructure improvements, further driving Porur’s urban development.

The Real Estate Boom

Porur’s rise as an IT and industrial hub has driven demand for residential and commercial properties, making it one of Chennai’s most sought-after real estate markets.

A Thriving Residential Market

Porur offers a mix of residential plots, villa communities, and budget-friendly apartments. Plots are particularly attractive for those seeking customizable homes with excellent long-term appreciation potential. Developers have also introduced luxury gated communities equipped with modern amenities. For middle-income groups, affordable apartments provide an entry point into this booming market.

Investment Potential

Porur’s strategic location at the intersection of growth corridors, affordability compared to OMR, and a robust rental market make it an ideal destination for real estate investments. The ongoing infrastructure projects are expected to drive property value appreciation, offering significant returns for long-term investors.

Challenges and Future Outlook

Despite its impressive growth, Porur faces challenges like water scarcity and traffic congestion. However, the government’s proactive measures in water management and traffic decongestion are expected to mitigate these issues. With infrastructure projects like the metro nearing completion, Porur’s future remains bright.

Porur: A Smart Investment Destination

Porur’s transformation into OMR 2.0 highlights its potential as a powerhouse for economic and real estate growth. Excellent connectivity, a thriving IT ecosystem, and superior social infrastructure make it an ideal location for residential and commercial investments. For prospective buyers and investors, Porur offers immediate livability and promising long-term returns.