• SFA Championships conclude the first 6 cities of the calendar year with more than 18,000 matches

• Over 80,000 athletes competed in 6 cities from more than 3,000 schools

• Each city saw more than 3500 matches being scheduled for athletes

Sports For All (SFA), Indias largest tech-enabled multi-sport school competition platform, has set a new benchmark in discovering and empowering young sporting talent, through SFA Championships. With a commitment to host Championships in 10 cities this year, SFA has successfully concluded 6 SFA Championships in 60 days in cities namely Indore, Dehradun, Jaipur, Hyderabad, Pune, and Mumbai. In just about two months, the SFA Championships inspired more than 80,000 athletes from over 3,000 schools, fueling their sporting ambitions and contributing to Indias untapped sporting potential.

Athlete in action at the SFA Championships

The SFA Championships are enabling school sporting competition at a scale never witnessed in the country, especially for multi-sports and backed by technology. This city-based model celebrated the indomitable spirit of sportsmanship, discovering talent that will contribute to the future of the sporting ecosystem. The initial 6 cities of the SFA Championships have discovered the “number one school in sports” across the cities of Indore, Dehradun, Jaipur, Hyderabad, Pune, and Mumbai. Delhi Public School (Nipania) in Indore, Maharana Pratap Sports College in Dehradun, Cambridge Court World School in Jaipur, Vignan Bo Tree School (Nizampet) in Hyderabad, Vidya Valley School (Sus) in Pune, and Don Bosco International School (Matunga) in Mumbai bagged the prestigious title of “number one school in sports“, in the respective cities.

True to the endeavor of giving youth inspiring and joyful sporting experiences, SFA Championships transformed iconic sporting venues in each city for school athletes to play. Stadiums like the Shree Shiv Chhatrapati Sports Complex (in Balewadi) Pune, the Sawai Mansingh Stadium in Jaipur, the Gachibowli Sports Complex in Hyderabad, Abhay Prashal Sports Club and Basketball Complex, Indore, and Shahaji Raje Krida Sankul (Sports Complex) in Andheri fostered a conducive environment for sporting excellence.

Bolstering the athlete’s spirit to play in a professional environment, needs immense support of the local machinery to work seamlessly. Through this sporting platform the local economies have witnessed growth with SFA Championships, thus creating value for every stakeholder and leading towards capacity building for the cities and states to host reputable large-scale multi-sport events. Fostering collaboration with local coaches, academies, vendors, and other businesses, boosting the travel and hospitality industries, providing employment for residents, and opportunities for students, SFA Championships are on their way to strengthen the city’s economic health, through sports. Its noteworthy to recall that on a single day in October, three cities hosted school sports competitions across eight venues, engaging 1242 workforce members, volunteers, and officials across 12 sporting disciplines.

Inching closer to the milestone for 2023-2024, Rajas Joshi, COO & Championships Director, SFA, added, “Reflecting upon how SFA Championships has bought alive a revolution, it becomes apparent that sports transcend beyond a physical activity and is indeed an emotion. The unparalleled enthusiasm at the Championships reaffirms our belief that these young athletes only required a platform, to come play. With 80,000 school athletes playing within a span of 60 days, the “Ab Jeetega India” movement, through the SFA Championships, is a historic beginning for the nation to build a formidable grassroots sporting ecosystem. And a sustainable one that is now available on the screens of Viacom18.“

SFA Championships and Viacom18 have partnered to make school sports accessible to millions of sports fans, across the country. The Championships can now be viewed on JioCinema (app), Sports18-2, and Sports18 Khel (tv channels). This further deepens with visibility of the Championships on DD Sports.

Giving exposure to multi-sports, SFA Championships recognizes the Golden Boy and Golden Girl, where athletes with achievements in multi-sports are awarded. With the remarkable times for female athletes to build their sporting careers, SFA Championships celebrates the initiative She is Gold, where a day across all Championships is dedicated to empowering and encouraging female athletes to play (since inception, in 2015). More than 5000 female athletes, across 6 cities, joined in with their commitment to building a career in sports.

Building an environment for every school athlete to play, irrespective of the geography or socio-economic backgrounds, SFA Championships has witnessed impressive diversity in participation, with 33% female athletes and 67% male athletes competing on an equitable platform. At the Championships, the top sports opted by girls were athletics, basketball, football, swimming, and skating, while boys preferred to compete in football, athletics, basketball, chess and swimming.

As the SFA Championships concluded, parents, coaches and athletes celebrated a transformative event that went beyond traditional sports competitions. Each childs dream echoed aspirations of winning at the Olympics and representing the nation at the highest level. SFAs organizational prowess was evident in bringing together a myriad of sports on such a grand scale, creating a unique platform where several national and international-level players competed across diverse sporting disciplines. SFA Championships is poised to make sports accessible for young athletes across the country, thereby empowering today’s talent to become the Champions of tomorrow.

Parimatch Sports, a sportswear brand inspired by the worlds top athletes and an Official Partner of the Pro Kabaddi League since 2021, once again brought the audience closer to the champions. The Pro Kabaddi League is celebrating its landmark 10^th season and this season has been a rousing success with breathtaking action.

Parimatch Sports Hosts Exclusive Meet & Greet With Pro Kabaddi Superstars

On 24 February, 20 lucky winners, who were shortlisted through activities on Parimatch Sports social media, attended an exclusive meet and greet session with top players of the League, including Ashu Malik (Dabang Delhi), Aditya Shinde (Puneri Paltan), Sourav Gulia, and Sonu (Gujarat Giants), among others.

Fans had a thrilling opportunity not only to personally meet with their idols at a secret location but also to take a photo with them. Each fan also received a T-shirt from Parimatch Sports, all signed by the mentioned Pro Kabaddi stars.

Speaking on the occasion, Ashu Malik said, “We always believe in keeping the spirit of sports high and want our fans to enjoy sports in a more immersive manner. ‘Fan moments’ such as this face-to-face meeting are a great opportunity for us to keep our fans entertained and the spirit of sports and Kabaddi high. Thanks to the Parimatch Sports brand, all players and attendees had a great time together.”

This event is a good example of how a dream can turn into reality. The photo report of the Meet and Greet with Kabaddi superstars will be available on Parimatch Sports social media. Follow them to feel the spirit of this exclusive event and get a chance to participate in the upcoming meet and greets with sports stars organized by Parimatch Sports.

The Pro Kabaddi League Season 10 started in December 2023 in Ahmedabad, and the final will be played on 1 March 2024 in Hyderabad.

About Parimatch Sports

Parimatch Sports is a high-quality sportswear brand inspired by the world’s top athletes and designed to equip every brave soul on their winning track. With passion at its heart, Parimatch Sports creates pro-on-field kits for football and cricket teams and a comprehensive range of everyday workout clothes for fans. The main feature that makes this brand stand out from the crowd is its exclusive design, inspired by the worlds top athletes and their victories on the pitch. Outstanding cricket stars Dinesh Karthik, Shivam Dube, and Arshdeep Singh are among their brand ambassadors. Parimatch Sports appearance on the market pursues an ambitious goal-expanding the horizons of Indias love for sports, bringing it to a brand new level.

Match 31 of the Bodycare presents 2nd NC Bakshi Memorial T20 Cup was played at Essex Farms Cricket Club & Academy at Chhawla on 25th February 2024, between Delhi Cricket Hub and Delhi Capitals. Delhi Cricket Hub won the toss and elected to field in the final match of the tournament.

Champions Delhi Cricket Hub with Mr. Sanjay Dawar, Founder and Managing Director, Bodycare Creations Limited, and other DDCA officials

Batting first, Delhi Capitals scored 197 runs for 7 wickets in 20 overs. Kshitiz Sharma top scored with 57 runs off 42 balls. He was supported by Hrithik Shokeen who was not out at 46 run off 22 balls. For Delhi Cricket Hub, Mayank Arora took 3 wickets each for 35 runs in 4 overs.

In reply, Sombeer Sheokhand (72 runs off 31 balls), Rishab Drall (47 runs off 26 balls) and Aditya Kumar (42 runs off 26 balls), ensured that Delhi Cricket Hub reached 202/5 in just 18.4 overs and took home the winners trophy. Hrithik Shokeen took 3 wickets for 34 runs in 4 overs for Delhi Capitals.

Sombeer Sheokhand was adjudged as the Kimati Player of the Match. Harish Dagar was the Zee News Delhi NCR Haryana Most Active Player of the Match while Kshitij Sharma was the ABSS Sports Fighter of the Match. Yugal Saini was adjudged the best batsman of the tournament while Ankit Pratap Singh was the Player of the Tournament. Dhruv Singh was adjudged the Best Wicketkeeper and Mayank Arora was the Best Bowler.

2nd NC Bakshi Memorial T20 Cup was being organised by NC Bakshi Academy for Cricket Excellence (NCB ACE) to take forward the principles and learnings of its mentor and guide Prof. NC Bakshi. Bodycare Creations is the Title Sponsor for the second year in row. Zee News Delhi NCR Haryana is the Media Partner. Kimati Sports, ABSS Sports, Bonzo Peter’s, Tatvam Resort Lansdowne are supporting the 2nd NC Bakshi Memorial T20 Cup.

In a realm often dominated by balance sheets and market shares, Trident Group has woven a unique narrative that goes beyond the world of textiles. The company has emerged as a champion of holistic development, with a steadfast commitment to nurturing talent and fostering a culture of excellence both within and beyond the workplace. The recent triumph of MyTrident brand CEO Mr Rajneesh Bhatia at the Ceylon Masters International Badminton Championship is a testament to this ethos.

Winners at Ceylon Masters International Badminton Championship From Left to Right: Rajneesh Bhatia, Satinder Malik, Pankaj Naithani

Rajneesh Bhatias Recent Achievements: Rajneesh Bhatia who was Bronze medalist at National Championships held in March 2024 in Panchkula in 50+MD category represented the country in the Ceylon Masters International Badminton Championship 2024 held in Colombo, Srilanka from 25th to 28th July and performed brilliantly, winning two medals. His dedication and passion for the sport, alongside his corporate responsibilities, exemplify his multifaceted talent and commitment to excellence.

MyTrident brand CEO Mr Rajneesh Bhatia

Rajneesh Bhatia, along with Ajay Mathur of SIDBI represented India in Mens Doubles-50+age category. They showcased remarkable skill and determination, advancing through the rounds with victories over Sri Lankan pairs and eventually winning the silver medal in a closely contested 3 games final. In the Mixed Doubles-100 + mixed age category, Bhatia and Urvashi Thapa also performed admirably, earning a bronze medal for the country. Their impressive journey included overcoming strong opponents from indonesia and Srilanka demonstrating exceptional teamwork and resilience.

Bhatias dual medal win is more than just a personal accomplishment; its a resounding victory for Tridents philosophy of employee well-being. The company believes that a healthy and engaged workforce is the cornerstone of sustainable success. By providing a platform for employees to pursue their passions, Trident creates an environment where individuals can thrive and reach their full potential.

Sports have been a cornerstone of Tridents culture. The company has invested significantly in developing world-class sports infrastructure across its facilities. State-of-the-art gyms, sports grounds, and indoor arenas are not mere amenities but strategic tools for employee development. These spaces encourage physical activity, teamwork, and camaraderie, fostering a sense of belonging and shared purpose.

Beyond the physical infrastructure, Trident has cultivated a culture that celebrates athleticism and achievement. The company organizes regular sports events, competitions, and leagues, providing employees with opportunities to showcase their talents and compete against colleagues. These initiatives not only promote a healthy lifestyle but also build leadership skills, resilience, and a competitive spirit.

Tridents commitment to sports extends beyond its employees. The company has been a staunch supporter of various sports initiatives in the community. Through sponsorships, partnerships, and CSR programs, Trident has contributed to the development of sports infrastructure and talent identification at the grassroots level. The company believes that by investing in the future of sports, it is contributing to the overall development of the nation.

Bhatias victory is a powerful inspiration for aspiring young athletes and corporate professionals alike. It demonstrates that with the right support and environment, one can excel in multiple domains. Bhatia has proven that age is just a number and a person can pursue corporate goals and extra curricular activities simultaneously. Bhatia attributes his success to unwavering support from Trident Management and also is very thankful to young athletes Pankaj Naithani and Satinder Malik of CAG who bagged 35+ doubles Gold in the same competition and have been helping him train and perform at this level.

Trident Groups unwavering support for sports is more than just a corporate strategy; its a testament to the companys values and its vision for a better future. By nurturing talent, promoting a healthy lifestyle, and giving back to the community, Trident is building a legacy that extends far beyond the world of simple business Rajneesh Bhatias achievements underscore this commitment, showing that with determination and support, success in both the corporate and sporting arenas is achievable. Chandigarh Badminton Association also recognized and honored Bhatia, Col Rajeev Mehta, Pankaj and Satinder for their outstanding performance in Ceylon Masters and bringing laurels to the City.

Indian equestrian Nida Anjum Chelat, nidaanjum.com continues to make history on the global stage by competing in the FEI Endurance World Championship for Seniors. Building on her outstanding success in last year’s FEI Junior Championship, Nida is once again set to make history and bring pride to India. The 22-year-old from Tirur, Kerala, will proudly represent India at the FEI Endurance World Championship for Seniors, taking place in Monpazier, France, on September 7th, 2024. This prestigious event, conducted by the International Equestrian Federation (FEI), is a landmark moment for Indian equestrian sports as this achievement places her among titans of global equestrian sports who have honed their craft in countries known for their deep-rooted equestrian traditions and facilities.

Indian equestrian – Nida Anjum Chelat

Nida will compete aboard her mare, Petra del Rey, against 144 riders from 40 countries. Accompanied by her backup horse, Design du Claud, a stallion, Nida will tackle the gruelling 160-kilometer course. Competing against the stalwarts of the global equestrian sports from powerhouses like UAE – Bahrain – Italy – Spain – France – Uruguay – Argentina – Britain-Hungry – nations that have long dominated the endurance championships-Nida’s entry is nothing short of a milestone. These are countries that have invested heavily in their equestrian programs, with resources, training facilities, and a history of producing world-class riders. With challenges in resources and facilities compared to her global counterparts, Nida’s journey for the FEI Endurance World Championship for Seniors is a moment of immense pride for India.

“I am incredibly excited and honoured to represent India at the Endurance World Championship for Seniors,” said Nida Anjum Chelat.”The experience and confidence gained from last years Junior Championship have fueled my drive for this challenge. It’s incredibly inspiring to receive so much love and support from everyone around me, and it motivates me to give my very best for our country on the global stage.” She shared.

The FEI championships are among the most esteemed in the equestrian world and competing in them places Nida among the top endurance riders globally. The competition demands not just physical fortitude but an unbreakable bond between rider and horse, as they navigate a course that truly tests their mettle. The championship is renowned for testing the endurance, skill, and synergy between rider and horse, with challenging loops designed to push both to their limits.

Nida has already made history by becoming the first Indian to complete the FEI Equestrian World Endurance Championship for Juniors and Young Riders last year. She accomplished the 120 km course in just 7 hours and 29 minutes, competing alongside 70 riders from 25 countries with her horse, Epsilonn Salou.

As Nida gears up to make history again at the FEI Endurance World Championship for Seniors, her journey serves as an inspiration to aspiring equestrians in India and a proud moment for the nation, standing firm among the world’s best and making the nation proud. Race can be followed on the Yamamah App.

The Southern Superstars have started their season with a commanding display, winning their first three matches and claiming the top spot in the league standings. Their impressive form has left fans and competitors alike admiring the team’s skill, strategy, and consistency.

Southern Superstars Team

In their first match, the Superstars secured a strong victory over the Gujarat Greats, winning by 26 runs. Chaturanga De Silva delivered a standout performance, with his aggressive batting dismantling the opposition’s bowling attack. The Superstars’ bowlers played their part too, restricting Gujarat to a manageable total with disciplined spells and clever field placements.

In their second match, the Southern Superstars faced a tough challenge against India Capitals but extended their winning streak with a comprehensive victory. Top-order batsman Martin Guptill led the charge with a calculated yet aggressive innings, supported by Shreevats Goswami, who provided crucial runs to chase down the target. In the middle order Chirag Gandhi and Jesal Karia played a fantastic innings to finish the match. On the bowling front, Abdur Razzak delivered tight spells, restricting India Capitals and ensuring the Superstars’ dominance across all departments of the game.

In their third game, the Superstars once again faced Gujarat Greats, this time cruising to an 8-wicket win. From the outset, the bowlers set the tone, limiting Gujarat’s scoring opportunities. Shreevats Goswami then led the charge with a composed and steady innings, guiding the Superstars to a comfortable chase and further solidifying their dominant form.

Parimatch Sports, a high-quality sportswear brand inspired by top athletes, has become an On-Ground Partner of the Indian Super League, the country’s top club football tournament. For the 11th season of 2024-2025, Parimatch Sports will join the ISL in a mission to amplify the football fan community across India.

Parimatch Sports becomes an On-Ground Partner of the Indian Super League

Parimatch Sports is widely recognised for its strong support of prominent Indian athletes. Through its strategic partnership with the ISL, the brand continues to implement its mission of promoting local talents and engaging fans in the vibrant world of sports.

The Indian Super League (ISL), named by FIFA and the AFC as India’s top-tier domestic league, is currently one of the leading football organisations in the region. This ISL season features 13 professional teams in 163 matches, reaching up to 240 million viewers. This massive coverage will help to spread the passion, energy and winning attitude of Indian football far and wide.

“We are extremely proud to have partnered with a football competition like ISL. This partnership aims to benefit football enthusiasts throughout India by bringing players, teams and fans together! This season promises to be the most exciting in the leagues history, due to new participants and innovations. We look forward to enhancing fans experience with additional engagement opportunities all season long,” the Parimatch Sports Press Office commented.

As a part of this partnership with ILS Parimatch Sports plans to unveil more opportunities for fans, both on and off the pitch, to get closer to the game they love. More updates on the upcoming joint activities will be announced on the official Parimatch Sports page on Instagram.

About Parimatch Sports

Parimatch Sports is a high-quality sportswear brand inspired by the world’s top athletes and designed to equip every brave soul on their winning track. With passion at heart, Parimatch Sports creates pro-on-field kits for football and cricket teams and a comprehensive range of everyday workout clothes for fans. The main feature that makes this brand stand out from the crowd is its exclusive design, inspired by top world athletes and their victories on the pitch. Parimatch Sports appearance on the market pursues an ambitious goal-expanding the horizons of Indias love for sports, bringing it to a brand-new level.

About the Indian Super League

The Indian Super League (ISL), kicked off on October 12, 2014 and was recognised as India’s top tier domestic league by FIFA and AFC in October 2019. The league is co-promoted by Reliance, Star India and supported by the All India Football Federation (AIFF). India’s leading industrialists and celebrities from sports as well as the Indian film industry have heavily invested in the league’s 13 clubs based in the following cities: Bhubaneswar, Chennai, Delhi, Goa, Guwahati, Kochi, Kolkata, Mumbai, Hyderabad, Bengaluru and Jamshedpur.

As the Pro Kabaddi League Season 11 (PKL 11) is just about to begin, excitement is reaching its peak among fans and players. Building on its long-term partnership with the league as the Associate Sponsor in Season 11, Parimatch Sports, a leading sportswear brand inspired by top athletes, continues to offer fans unique opportunities tied directly to major sporting events. This time the brand had arranged an exclusive meet-and-greet session with Kabaddi icons.

Parimatch Sports Hosts Exclusive Meet & Greet Session with Pardeep Narwal, Ashu Malik, and Guman Singh

Held on October 15th, in Hyderabad, Telangana, the event brought together three renowned kabaddi players and a group of passionate fans, as well as a group of media representatives for an unforgettable 45-minute experience. A group of 10 fortunate Parimatch Sports fans who took part in the quiz were granted an exclusive opportunity to engage directly with their favorite athletes through interactive activities, including Q&A sessions, fun challenges, and live demonstrations of simple kabaddi moves and signature celebrations.

The event kicked off with an engaging icebreaker, “Two Truths and a Lie,” allowing fans to learn interesting facts about the players. This was followed by a dynamic Q&A session where fans asked pre-submitted questions covering everything from on-field strategies to personal routines. The session continued with exciting games like Kabaddi Quiz and Emoji Pictionary, offering fans the chance to win exclusive Parimatch Sports merchandise and take photos with their favorite players.

Media representatives had a dedicated segment to interact with the players, gaining insights into their careers and the growth of Kabaddi. The event concluded with a lively group chant activity that energized the atmosphere, bringing everyone together in support of their favorite teams. Additionally, a prize draw rewarded participants with special prizes, including signed memorabilia and exclusive discount codes for Parimatch Sports apparel, ensuring that attendees left with lasting memories and exciting prizes.

The Meet & Greet was a resounding success, highlighting the players’ charismatic personalities and the dedicated fanbase that drives the Pro Kabaddi League forward. Participants left with cherished memories, exclusive merchandise, and a deeper connection to the sport they love.

Initiatives like this meet-and-greet not only highlight the talents of stars like Pardeep Narwal, Ashu Malik, and Guman Singh but also foster a vibrant sports community. By supporting major events and encouraging fan interaction, Parimatch Sports plays a crucial role in shaping the future of sports culture, ensuring fans feel connected and involved in the exciting world of Kabaddi and beyond.

Follow Parimatch Sports on Instagram for updates on future exclusive events and exciting announcements.

About Parimatch Sports

Parimatch Sports is a high-quality sportswear brand inspired by the world’s top athletes and designed to equip every brave soul on their winning track. With passion at heart, Parimatch Sports creates pro-on-field kits for football and cricket teams and a comprehensive range of everyday workout clothes for fans. The main feature that makes this brand stand out from the crowd is its exclusive design, inspired by top world’s athletes and their victories on the pitch. Parimatch Sports’ appearance on the market pursues an ambitious goal-expanding the horizons of India’s love for sports, bringing it to a brand-new level.

Braven, an upcoming young sports brand, took centre stage at the 6th ISSO National Basketball and Football Championship as the official technical partner. By providing premium match-quality equipment, including its newly launched FIFA-quality footballs, Braven elevated the tournament experience and earned commendations from athletes, coaches, and organizers alike.

6th ISSO National Championship

Throughout the five-day event, Braven supplied essential tournament equipment, including FIBA-quality basketballs, scoreboards, and supporting the Match officials / referees ensuring the Match experience and standards are of highest standards for the athletes. As part of sports initiative, the brand also gifted match quality basketballs and footballs to all the participating teams, underscoring its commitment to supporting grassroots sports.

The newly introduced FIFA-quality footballs, crafted from PU leather for superior durability and performance, debuted during the opening ceremony. Used throughout the championship, the footballs garnered positive feedback, with participants highlighting their reliability and professional-grade quality. The exclusive use of Braven’s equipment across all matches further solidified the brand’s position as a trusted provider of high-quality sports gear.

The championship brought together 57 teams from various schools, creating a platform for Braven to showcase its expertise and gather valuable insights for future product enhancements. Leveraging the momentum from this event, Braven aims to expand collaborations with sports tournaments across India, enhance product testing and development, and amplify its impact through success stories and testimonials from coaches and athletes.

“Our technical partnership with the 6th ISSO National Championship exemplifies Braven’s dedication to supporting sports at the school level through high-quality equipment,” said Shobhit Singh, CEO of Stone Sapphire India Pvt. Ltd. “We believe that not only tournaments, but regular training and practise should be played with the right adaptive and international level equipments, instead of using them just at the tournaments. This access to product quality that BRAVEN as brand provides, by giving the same international quality equipment at fair value, enables sportsmen and women to practise like a pro, making their game better for the actual competitions. The enthusiastic response to our FIFA-quality footballs and Match Quality Composite Basketballs assures us, that we are doing right by the athlete. This collaboration has provided us invaluable insights, and we look forward to more such opportunities to contribute to the sporting community.”

Braven’s involvement in the ISSO championship aligns with its mission to provide accessible, world-class equipment that nurtures sports talent across India. With a focus on innovation, partnerships, and product excellence, Braven continues to strengthen its presence in the sports industry.

Parimatch Sports, a leading sportswear brand inspired by the world’s top athletes, hosted a special Instagram Live stream with Indian cricket star Sushma Verma, celebrating the ongoing ICC Women’s T20 World Cup and the growing impact of female athletes in India’s sports landscape.

Parimatch Sports Hosts Exclusive Live Stream with Cricket Star Sushma Verma

Held on October 19th, the event was broadcasted live on Parimatch Sports official Instagram page, bringing fans together to discuss the future of women’s cricket in India.

As an influential wicketkeeper-batter with nearly a decade in the game, Sushma has represented India in multiple World Cups and currently plays for the Gujarat Giants in the Women’s Premier League (WPL).

During the 40-minute session with Parimatch Sports followers, she shared her cricket journey, insights into the sport’s growth, and the vital role female athletes play in shaping India’s evolving cricket landscape.

Reflecting on her career, which began when she first represented India in 2014, Sushma discussed the dramatic changes in women’s cricket over the years, “I believe many women cricketers made significant contributions even before the 2017 World Cup, but unfortunately, they didn’t get the attention they deserved. It was really after the 2017 World Cup that things began to change.”

Sushma is confident in the WPL’s potential to revolutionize the game for young athletes in India, adding, “The WPL is a game-changer. In the past, only a few girls would choose cricket as a career. Today, even match fees for women in India are on par with men, providing financial security and making cricket a viable career option. Parents are also starting to see the rewards of investing in their daughters cricket careers.”

The live discussion highlighted the importance of female representation in sports, with Sushma emphasizing that brands like Parimatch Sports can help shape the future of women’s cricket by sponsoring more tournaments and promoting female athletes.

“Many domestic women cricketers are still looking for sponsorship and support, and thats where brands can truly make a difference-helping elevate grassroots players to the top level. When youre at the top, you have access to all the resources, but its the early stages where support is most crucial. Parimatch Sports is one of those brands stepping in to provide that much-needed backing,” shared cricket star.

A memorable moment in the session was Sushma’s message for young athletes, “No matter what field youre in, never give up on your dreams. Like the popular Bollywood dialogue says, If you truly want something from your heart, the universe will help you achieve it. Stay patient with your dreams because challenges will come your way. Keep faith in yourself, and no matter how tough things get, don’t give up.”

After discussing female representation in sports, Sushma shifted the conversation to her personal experiences as an athlete, including her journey within teams and leagues, insights into her winning rituals, and the strategies she uses to maintain motivation during challenging times.

Talking about her experience with the Gujarat Giants in the WPL, Sushma noted how playing alongside top international stars has positively impacted her skills.

“The WPL is already among the top leagues in the world, bringing together some of the biggest names in cricket. The competition is intense, and the crowd support is incredible. I’ve had the opportunity to share the dressing room with players like Ash Gardner and Beth Mooney, and it’s been a great learning experience,” athlete said.

She emphasized that the league encourages players to exchange strategies, fostering a culture of continuous improvement.

“Indians are very emotionally connected to cricket, but Australians, for example, teach you how to mentally switch off and focus on delivering your goals. Most overseas players are very clear in their approach, and seeing that firsthand is incredibly inspiring. It’s all about learning from live examples,” shared Sushma.

Looking forward, Sushma aims to continue growing as a wicketkeeper-batter and make a strong comeback to the national side.

“My main focus is on continuing to improve and hopefully be part of a team that lifts major trophies, like the World Cup. There’s always room for growth, and I’m eager to keep evolving as a cricketer,” she said, underlining her ambition to contribute to India’s success in global tournaments.

For those who missed the session, the live stream is available for viewing on Parimatch Sports official Instagram page. Stay tuned to Parimatch Sports social media channels for updates on future exclusive events and exciting announcements.

About Parimatch Sports

Parimatch Sports is a high-quality sportswear brand inspired by the world’s top athletes and designed to equip every brave soul on their winning track. With passion at heart, Parimatch Sports creates pro-on-field kits for football and cricket teams and a comprehensive range of everyday workout clothes for fans. The main feature that makes this brand stand out from the crowd is its exclusive design, inspired by top world’s athletes and their victories on the pitch. Parimatch Sports appearance on the market pursues an ambitious goal-expanding the horizons of Indias love for sports, bringing it to a brand new level.