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Famous Indian Brands Captivated the Catwalk of Moscow Fashion Week

Playing a key role in the global fashion landscape, Moscow Fashion Week enables designers to showcase their collections, setting the stage for unique and innovative creations in front of the global fashion community, which includes international fashion magazine editors, experts, stylists, and a broad audience. Indian designers achieved tremendous success with their recent showcase at this prestigious event.

FDCI presents Samant Chauhan at Moscow Fashion Week

In the span of six days at Moscow Fashion Week, designers from Russia, Indonesia, the USA, South Africa, China, Spain and beyond graced its catwalks with their exquisite collections. The bustling schedule comprised over 90 dynamic shows, with a remarkable 200 brands choosing Moscow Fashion Week as the perfect platform to showcase their creations in a multitude of innovative formats.

This season, two renowned Indian brands, FDCI presents: CoEK – Khadi India and Samant Chauhan, unveiled their collections at Moscow Fashion Week. CoEK – Khadi India places a strong emphasis on the quality of materials, embodying the ethos of conscientious fashion, a vital aspect in the rapidly emerging country. The captivating collection, rich with unique essence, wowed the Moscow audience with its vibrant, multi-layered designs. A masterful fusion of cotton, wool, and silk resulted in extraordinary creations that captivated all in attendance. The shows unique atmosphere was further enhanced by the musical accompaniment, evoking a compelling journey to India.

Samant Chauhans collection mesmerized with its exquisite craftsmanship, featuring opulent materials, intricate layering, delicate lace fabrics, inlaid textiles, and silk embroidery. “Russia has a growing appreciation for diverse fashion influences, and we see a strong synergy between Indian craftsmanship and Russian aesthetics. The market presents exciting opportunities for brands that emphasize intricate detailing, sustainable practices, and cultural storytelling-values that define our brand. We believe Indian fashion can find a unique space in Russia, blending heritage with contemporary style,” said Samant Chauhan.

Moscow Fashion Week stands out as a beacon of innovation, propelling the fashion economies of emerging regions to new heights. This prestigious global stage not only provides a spotlight for participants to unveil their distinct cultural legacies but also artfully presents them through the modern lens of contemporary fashion, blending tradition with trendsetting flair.

Designers at Moscow Fashion Week derive inspiration from the vibrant energy of bustling metropolises as well as the serene beauty of nature. Take, for instance, the Russian brand White Ocean, whose outerwear collection effortlessly blends classic silhouettes with contemporary trends like sleek cuts, statement shoulders, and the essential layering beloved by urban dwellers. The brands ethereal down jackets and versatile double-sided coats are the epitome of style and functionality, perfect for unpredictable weather conditions. Another standout from Moscow Fashion Week, Les Noms, draws from natures intricate shapes and earthy hues, translating them into exquisite pieces like asymmetrical draped dresses, billowy bombers, and elegant kimonos for both women and men.

Crompton Rolls Out its All New Range of Aura, Avancer & Jedi Air Coolers for an Effortless Summer Cooling Experience

With the summer sun turning up the heat, staying cool is no longer a luxury-it’s a necessity. To help consumers beat the rising temperatures, Crompton Greaves Consumer Electricals Ltd., renowned for its trust, quality, and durability, has introduced its latest air cooler range – the Aura, Avancer, and Jedi series. Leveraging its expertise as the #1 brand in fans and residential pumps, Crompton continues to address customer pain points with innovative and faster cooling solutions. These new models ensure superior cooling, offering quick relief and enhanced comfort during the sweltering months.

Crompton Launches New Air Coolers – Aura Series, Avancer Series and Jedi Series

As temperatures soar each year, staying cool and comfortable has become a growing challenge for consumers, especially during long summer days and nights. While air coolers offer a cost-effective solution for instant relief, their adoption in India remains surprisingly low due to limited awareness. Crompton seeks to change that with its latest range of air coolers-Aura, Avancer, and Jedi-designed to provide powerful cooling, enhanced portability, and everyday convenience. Whether it’s for a restful night’s sleep or staying cool during household chores, Crompton’s Air Coolers are built to keep you comfortable, wherever you need them.

The newly launched range offers cooling solutions tailored to different needs:

  • Aura Series (Desert 70L / 90L / 110L): Designed for larger spaces, this series features a powerful fan blade that delivers superior airflow, keeping your home comfortably cool. The special ice chamber accelerates the cooling process, while the Everlast Pump ensures reliable performance even with hard water. High-density honeycomb pads provide long-lasting and consistent cooling, making this series a refreshing and breezy addition to your home.

  • Avancer Series (Desert 65L / 80L / 95L): Ideal for medium-to-large spaces, this series comes with a sharp fan blade for strong and steady cooling. The 4-way air deflection system spreads cool air evenly in all directions, creating a consistently comfortable environment. The Everlast Pump offers durability even in hard water conditions, while the high-density honeycomb pads generate intense cooling. With a convenient autofill function that automatically refuels the cooler and a water level indicator to keep you informed, this series offers a seamless way to turn up the chill and match your mood.

  • Jedi Series (Desert 70L / 95L): Perfect for medium-to-large spaces, this series features an efficient fan blade that delivers efficient airflow, ensuring steady and consistent cooling. The special ice chamber speeds up the cooling process, while the Everlast Pump withstands hard water usage for lasting performance. High-density honeycomb pads provide reliable and consistent cooling, making this series a dependable solution to keep your home cool and comfortable.

Speaking about the new launch, Malhar Vadke, Vice President – Large Domestic Appliances, Crompton Greaves Consumer Electricals Ltd said., “At Crompton, we have always believed in delivering meaningful innovations that solve everyday challenges while upholding our promise of quality and reliability. With summers becoming increasingly intense, the need for effective and dependable cooling solutions has never been greater. Our new Aura, Avancer and Jedi series air coolers are designed with this in mind – powerful airflow, enhanced portability, durability and everyday convenience. Built with durable materials and advanced features, this range reflects Crompton’s commitment to creating products that deliver genuine value and stand the test of time. Whether it’s helping families enjoy peaceful nights or making everyday living more comfortable, even during the peak of summer, these coolers are built to keep homes refreshingly cool throughout the season.”

Available at Crompton-authorized retail outlets nationwide and on major e-commerce platforms, Crompton Air coolers are thoughtfully engineered to offer optimal cooling performance and seamless comfort throughout the summer season.

About Crompton
With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc.; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs, but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after sales service to its customers.

The companys consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the companys storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of Indias Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 companies 2022‘ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

This IPL, Celebrate MS Dhoni’s Unbreakable Legacy with Men of Platinum

As the IPL season kicks off, cricket fever reaches its peak and Thala gears up to don the yellow jersey once again, igniting passion in fans across the country. For every MS Dhoni loyalist, it’s more than just a game-it’s an unbreakable bond, built on faith, resilience, and moments that live forever. This season, honour the legend and wear your fandom with pride by owning the exclusive Men of Platinum x MS Dhoni Signature Edition-crafted in rare platinum, a metal as enduring as the legacy of the sport’s finest.

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Men of Platinum MS Dhoni Signature Collection

More than just jewellery, it’s a way for fans to wear their loyalty, celebrate his legacy, and carry a piece of his unmatched spirit wherever they go. Crafted in 95% platinum, each piece is defined by clean, bold lines and a minimalist aesthetic, bearing Dhoni’s signature etched in platinum as an emblem of his journey. Whether it’s a bold bracelet, a sleek chain, or a statement ring, each design redefines sophistication with its timeless appeal. This IPL season, up the ante on your game-day look with platinum jewellery that carries Dhoni’s legendary spirit wherever you go.

Talking about the signature collection MS Dhoni shared, “Throughout my cricketing journey, every challenge, victory, and lesson has shaped who I am-instilling values that continue to guide me, both in life and on the field. Platinum is rare, resilient, and built to last, just like the mindset needed to overcome every challenge. For me, wearing platinum jewellery is a reminder of endurance. That’s what makes the collaboration with Men of Platinum special. Each piece in this collection goes far beyond fleeting trends. The collection is a symbol of timelessness – one of perseverance, self-expression, and the drive to keep moving forward.”

Here’s a look at some statement pieces from the Men of Platinum’s MS Dhoni Signature Edition, designed to inspire the same greatness in those who wear it. Whether you’re cheering from the stands, enjoying the thrill of the match at a lounge, or hosting an exclusive screening, your game-day look deserves an upgrade with pieces that reflect confidence, style, and an unbreakable winning spirit.

The Platinum Grid Bracelet

Elegance meets strength in this dual tone kada, featuring a sophisticated grid pattern with rose gold accents on the side. This kada is crafted from 95% pure platinum, a metal whose strength remains unwavering through years of wear, making it rare! Bearing the legend MS Dhoni’s signature, this piece is perfect for those who exude quiet determination and strong character.

The Platinum Momentum Bracelet

The alternating bevelled triangles on the front of this bracelet, with a striking blend of gloss and matte finishes, symbolise the strength to navigate life’s ups and downs with unwavering values. The back features MS Dhonis iconic signature on a sleek black centrepiece. Cast in platinum -an enduring metal as resolute as the legend who inspired it. This bracelet is crafted for those who face lifes challenges with relentless drive, proving that true greatness comes from within.

The Platinum Cube Fusion Bracelet

The alternating brushed matte platinum and glossy rose gold cube links achieve the perfect balance of versatility and durability. Crafted in platinum -a metal that endures through years of wear, making it truly rare -this bracelet, featuring MS Dhoni’s iconic signature on black, is designed for those who strike a balance between staying adaptable and yet true to their values no matter what.

The Platinum Bold Links Bracelet

Bold, interlocking platinum links form a robust bracelet that reflects the power of unyielding resilience. Crafted from 95% pure platinum, it’s a metal that remains unfading over time, making it incredibly rare. The bracelet features a solid clasp that carries MS Dhonis signature, embodying his indomitable strength and unwavering resolve. Designed for men who cherish these values, this piece inspires them to always find strength within.

The Platinum Harmony Chain

Intricate platinum links intertwine to form a seamless, fluid chain, mirroring the harmonious blend of inner strength and outward composure. Crafted from platinum, a metal maintains its natural pristine white over time, never fading or tarnishing. A metal that’s simply rare. With a solid clasp, featuring the legend MS Dhonis signature, it is made for those who weave together their resilience and calm in the face of lifes odds.

So this IPL, make every moment count with the Men of Platinum X MS Dhoni Signature edition available at key jewellery stores across the country

Facebook: @MenOfPlatinum | Instagram: @MenOfPlatinum | Website: www.menofplatinum.com/msd-collection.

About Platinum Guild International (PGI)
Platinum Guild International (PGI) is a marketing organization with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results.

Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer-ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.

PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.

In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with strategic planning, marketing, retail, design, and business development experts.

PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

Purity Assurance Program
PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India.

Under Platinum Guild India’s quality assurance programme, each piece of jewellery has an assured purity as high as 95%. And as proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.

Apply for a Doctor Loan During Bajaj Finance’s Loan Fest and Unlock Exciting Rewards and Offers

Bajaj Finance Ltd. (BFL) has introduced a special Loan Fest offer for doctors and medical professionals. Setting up or growing a clinic requires significant investment, whether for acquiring modern medical equipment, running operational costs, or hiring additional staff. To support these financial needs, Bajaj Finance is offering an instant Doctor Loan of up to Rs. 80 lakh, with a hassle-free application process and disbursal within 48 hours.

Bajaj Finserv Doctor Loan

As part of this initiative, eligible applicants can also earn up to Rs. 3,000 cashback upon successful loan disbursal. This makes it an ideal opportunity for doctors to secure funding while benefiting from additional rewards.

Reasons to choose the Bajaj Finserv Doctor Loan

Bajaj Finance offers a specially designed doctor loan that caters to the financial and professional goals of medical practitioners across different specialisations. Here’s what applicants can expect:

  • High loan amount: Borrow up to Rs. 80 lakh to meet various financial needs, such as medical equipment purchases, clinic renovations, or expansion.

  • Multiple loan structures: Choose from Term Loan, Flexi Term Loan, or Flexi Hybrid Loan to match cash flow requirements.

  • No collateral required: Apply without the need to pledge property or assets, making it an ideal option for doctors setting up their first clinic.

  • Repayment tenure of up to 96 months: Repay in a way that aligns with income cycles and financial planning.

  • Quick disbursal in 48 hours: Receive the loan amount quickly, enabling timely investment in medical infrastructure.

  • 100% digital application: Apply from anywhere with minimal paperwork and a seamless online process.

Starting a medical practice is a fulfilling yet financially committing process. It requires a constant and timely inflow of funds. Whether one needs them for advanced diagnostic tools, designing consultation spaces, or acquiring dedicated staff, financial support plays a crucial role in managing these expenses. A key factor to consider in this process is the doctor loan interest rate, which can significantly impact the overall cost of financing. With the Bajaj Finserv Doctor Loan’s flexi variants, medical professionals can structure their loans based on their specific needs, ensuring financial convenience without unnecessary constraints.

Unlock extra savings with the Loan Fest offer

To further enhance financing benefits, Bajaj Finance is offering an exclusive Loan Fest cashback offer for doctors applying between 1st March and 30th April 2025.

Here’s what’s available:

  • Eligibility: Applicable to the first 50 doctors in March 2025 and the first 50 in April 2025 whose loans are successfully disbursed.

  • Cashback rewards:

  • New customers: Cashback between Rs. 1,000 to Rs. 3,000, based on the loan amount.

  • Existing customers: Cashback ranging from Rs. 1,000 to Rs. 1,500.

  • Offer validity: From 1st March to 30th April 2025.

The cashback will be credited to the Bajaj Pay Wallet within 90 days of successful loan activation. To qualify, applicants must complete their loan application online via the Bajaj Finserv App or website and ensure successful disbursal within the offer period.

With this limited-time offer, doctors can get the required funding while earning additional rewards, making it the perfect opportunity to start their clinic without having to worry about funding.

*Terms and conditions apply.

Bajaj Finance Limited

Bajaj Finance Ltd. (‘BFL’, ‘Bajaj Finance’, or ‘the Company’), a subsidiary of Bajaj Finserv Ltd., is a deposit-taking Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI) and is classified as an NBFC-Investment and Credit Company (NBFC-ICC). BFL is engaged in the business of lending and acceptance of deposits. It has a diversified lending portfolio across retail, SMEs, and commercial customers with significant presence in both urban and rural India. It accepts public and corporate deposits and offers a variety of financial services products to its customers.

BFL, a thirty-five-year-old enterprise, has now become a leading player in the NBFC sector in India and on a consolidated basis, it has a franchise of 69.14 million customers. BFL has the highest domestic credit rating of AAA/Stable for long-term borrowing, A1+ for short-term borrowing, and CRISIL AAA/Stable & [ICRA]AAA(Stable) for its FD program. It has a long-term issuer credit rating of BB+/Positive and a short-term rating of B by S&P Global Ratings.

To know more, visit www.bajajfinserv.in.

Celebrate ‘Your Style is Lit’ with Apsara Lit Gel Pens

Apsara, a legacy brand under the iconic Hindustan Pencils umbrella, has unveiled it’s first-ever gel pen – the Apsara Lit Gel Pen. This launch marks a bold step into the world of gel pens, offering not just a writing tool but a statement of style. With five stunning shades of blue, this pen redefines how students and young professionals express themselves, making every stroke effortlessly smooth and undeniably lit.

Apsara LIT Gel Pen

The Apsara Lit Gel Pen is designed with the trend-savvy Gen Z and Gen Alpha in mind. From the name itself-‘Lit‘-to its aesthetic appeal, it seamlessly blends function with fashion. Whether you choose the deep intensity of navy blue or the cool charm of sky blue, every shade enhances your personal style, making sure that whichever blue you pick, “Your Style is Lit“.

Beyond looks, this pen delivers an exceptional writing experience. Its ultra-smooth ink flow ensures seamless writing, while the waterproof and smudge-proof formula keeps your notes crisp and clean. Whether you’re jotting down ideas, making notes, or simply doodling, the Apsara Lit Gel Pen guarantees a fluid, uninterrupted experience.

Ergonomically designed for comfort, it provides a secure grip that makes writing effortless. Whether you’re a student looking for a stylish yet practical study companion or a professional wanting to add a touch of elegance to your stationery, this pen is the perfect fit.

Apsara’s first-ever gel pen isn’t just about writing-it’s about owning your style. With the Lit Gel Pen in hand, every word flows smoothly, every idea shines brightly, and your writing is always as stylish as you are. Choose your blue, ignite your ideas, and let your style be lit!

Instagram Link –www.instagram.com/share/BAJ48dEnZx

About Hindustan Pencils

Hindustan Pencils Pvt. Ltd. is the largest stationery manufacturing company in India. Their brands Apsara and Nataraj are household names. Established in 1958, Hindustan Pencils have mastered the art of making high quality stationery products. With the latest machinery set up, today they have state-of-the-art manufacturing units daily produce 8.5 million pencils, 1.7 million sharpeners, 2.7 million erasers, 0.2 million scales and 1 million pens. They believe in manufacturing products of high quality.

Egis in India Leads the Charge for Environmental Sustainability with “Aranaya”

Egis, a global leader in architecture, consulting, construction engineering, and mobility services, continues to showcase its dedication to environmental sustainability through its flagship initiative, “Aranaya.” Launched in India in 2022, the initiative aims to combat climate change and promote sustainability by transforming designated areas into flourishing green spaces. Guided by Egis Indias CSR Committee and in collaboration with the NGO partner “Hara Jeevan,” the “EgisCleanAndGreen” initiative in Gurgaon has made significant strides in advancing environmental conservation.

Mr. Sandeep Gulati, MD, Egis India with Ms. Manisha Saini, Hara Jeevan

The initiative was rolled out in three impactful phases. In Phase I, volunteers from Egis India and Hara Jeevan conducted a large-scale cleanliness drive along NH-8, focusing on the removal of plastic waste, eradication of weeds, and the collection of dried leaves for composting.

In Phase II, more than 100 volunteers, including active involvement from Egis Senior Management, took part in a major plantation drive in the green zone, named Aranaya. The team collectively planted ayurvedic and medicinal plants within this specially designated green belt. In addition, several eco-friendly initiatives were implemented, such as eco-fencing, eco bricks, artificial bird nests, and water provisions for birds, while repurposing tree logs and other waste materials to further enrich the ecosystem.

In the final stage, Phase III launched ‘Aranaya 2.0’ last year, and we are excited to announce that the total number of saplings, including both plants and shrubs, across the two green zones has now exceeded 50,000. This includes tree saplings such as Bargad, Peepal, Neem, Millettia, Jarul, Goolar, and Champa, along with shrubs like Raat ke Rani, Chandini, Hibiscus, Vajradanti, Chitrak, Phycus, Snake Plant, Jarul, and Hamelia. We will continue to focus on plantation, cleanliness drives, and awareness programs, with an ambitious goal of planting 100,000 saplings by end of this year. Moving forward, Egis in India remains dedicated to sustaining these environmental efforts, including its “One Employee, One Plant” campaign, which encourages each team member to actively contribute to the greening initiative.

We actively organize regular awareness campaigns that engage students and local communities in environmental conservation efforts. These initiatives include tree plantation drives, area clean-up activities, and plastic waste management, among others. By involving participants in hands-on activities like waste segregation, recycling, and promoting sustainable practices, we aim to foster a deeper sense of responsibility towards preserving our environment. These efforts not only contribute to cleaner surroundings but also help educate and inspire the community to take proactive steps in maintaining a healthier, greener environment.

“At Egis Group, we are deeply committed to fostering community engagement and supporting sustainable practices across all our business operations. Through initiatives like Aranaya and Aranaya 2.0, we aim to create a lasting positive impact on the environment. Our employees are fully dedicated to nurturing this collective effort to address climate change, protect the Earth, and build a healthier, more sustainable future for generations to come. I would like to extend my heartfelt thanks to everyone involved in these efforts, as together we work towards a greener tomorrow,”Mr. Sandeep Gulati, MD, India and South Asia, Egis.

Manisha Saini, Chief Executive Officer, Hara Jeevan, “We are grateful to be a part of this meaningful initiative and would like to extend our heartfelt thanks to Egis for choosing us to be a part of this impactful drive.”

About Egis

Egis is an international player active in architecture, consulting, construction engineering and mobility services. We create and operate intelligent infrastructures and buildings that respond to the climate emergency and contribute to more balanced, sustainable and resilient territorial development. Operating in 100 countries, Egis puts the expertise of its 20,000 employees at the service of its clients and develops cutting edge innovations accessible to all projects. Through its wide range of activities, Egis is a key player in the collective organisation of society and the living environment of citizens all over the world.

Linkedin: Egis | Instagram: @egisgroup | X: @egis | Facebook: @egisgroup.

Sleepyhead’s ‘SIT Games’ Challenges Bengaluru’s Youth to Win INR 1 Lakh by Doing Absolutely Nothing

Sleepyhead, a sleep and lifestyle solutions brand, is transforming relaxation into a sport with the launch of SIT Games – a first-of-its-kind competition where participants can win INR 1 lakh simply by sitting for 8 hours straight. Reflecting the brand’s belief that chilling and unwinding deserve to be celebrated, SIT Games playfully asks-why shouldn’t the youth be rewarded for taking it easy Set for April 5 in Bengaluru at Sleepyhead’s Koramangala store and hosted by popular content creator @bekarobar, participants will face a series of quirky challenges with just one rule: absolutely no standing up!

SIT Games’ by Sleepyhead OOH Campaign with eye-catching billboards, mobile vans and scannable posters across Bengaluru

To build excitement around SIT Games, Sleepyhead has launched an out-of-home (OOH) campaign across Bengaluru, turning the city into a hotspot for ‘chill‘ seekers. Eye-catching bus shelters and mobile vans with witty taglines like, ‘We spent money on this van so you could earn Rs. 1 lakh for just sitting,’ are grabbing attention in high-traffic areas. Adding to the intrigue, Bengalureans are spotting posters teasing the upcoming SIT Games across the city. Each activation features a scannable QR code, making it easy for passersby to register on the spot.

Ullas Vijay, Chief Marketing Officer, Duroflex Group said, “At Sleepyhead, we are building a brand that understands what young India really wants – genuine comfort that fits into their lifestyle. The youth loves to ‘chill’ and we are here to reward the art of unwinding with SIT Games. This campaign embodies our mission to make relaxation fun, proving that sometimes, the best wins come from simply sitting back and enjoying the moment.”

Registrations for SIT Games are now open, inviting Bengaluru’s finest chillers to take on the ultimate sitting challenge. If you have what it takes to stay seated for 8 hours and outlast the competition, scan the QR codes featured on Sleepyhead’s OOH activations across the city or visit mysleepyhead.com to secure your spot. Don’t miss this chance to turn your sitting skills into an INR 1 lakh win-sign up now and get ready to lounge your way to victory!

About Sleepyhead
Founded in 2017, Sleepyhead is a Bengaluru-based direct-to-consumer (D2C) lifestyle and home dcor brand designed for the digital-native Indian Millennial and Gen Z. Pioneering the Bed-In-A-Box concept in India, Sleepyhead has redefined convenience and innovation in home solutions. With a thoughtfully crafted range of stylish and functional furniture, the brand makes everyday living fun, fabulous, and effortlessly comfortable.

Sleepyhead is committed to making great design accessible without compromising on quality or service, catering to the evolving needs of modern Indian consumers. With a growing retail presence, the brand currently operates five stores in Bengaluru, bringing its unique offerings closer to customers.

For more information, visit mysleepyhead.com or follow us on @sleepyhead_hq on Instagram.

cult UNBOUND Championship: The Ultimate Test of Strength, Endurance, and Resilience

Fitness in India has evolved significantly, yet the need for a platform that truly tests physical capabilities and unites the fitness community has never been greater. To provide a level-playing field to all fitness enthusiasts, regardless of whether they are a beginner or a pro, cult, Indias leading fitness and wellness brand, is introducing the cult UNBOUND Championship. This event will bring together all fitness warriors to compete on April 12, 2025, at KTPO, Whitefield, Bengaluru.

cult UNBOUND is about embracing the spirit of togetherness, the thrill of competition, and the power of a supportive community

More than just a competition, the cult UNBOUND Championship is an intense challenge that pushes the limits of both body and mind. Designed for all fitness levels, it provides an opportunity to assess and elevate one’s physical capabilities in a high-energy, competitive environment.

The Championship Format

The championship features a comprehensive fitness circuit that challenges competitors across multiple domains:

  • Multiple Workout Zones in a Time-Based Challenge: Participants will navigate through specialized workout stations such as 1 km running, push presses, box jump burpees, tyre flips, farmers carries, sled push & pulls, alternating back lunges and rowing. These workout zones are designed to bring out the absolute best from the participants while showcasing their unwavering stamina, and indomitable spirit. The success will be determined by who completes the entire circuit in the shortest time possible.

  • Competition Categories: Participants can compete in Mens Singles, Men’s Doubles, Womens Singles and Women’s Doubles, allowing for individual glory and team strategy.

  • Recognition: All participants will receive prizes and goodies worth up to Rs. 10,00,000, including exclusive Adidas hampers and finisher medals. The top performers will also secure a combined prize pool of Rs. 3,00,000 and earn a spot on the All-India Leaderboard Ranking.

The Ultimate Gathering of Fitness Community

Designed to be an immersive experience, the event aims to ignite excitement and inspire a deeper commitment to fitness and wellness. The dynamic event space will host engaging fitness programs and interactive workshops, and exclusive brand showcases. Attendees will also have the unique opportunity to connect with renowned celebrities, influencers, and sports personalities, making their experience truly unforgettable.

“cult UNBOUND Championship creates a platform where fitness enthusiasts can not only challenge themselves but also connect with a community that shares the same passion,” said Santhosh Kumar, CTO, cult. “The energy of competing alongside others who understand your dedication is unparalleled, and it elevates everyones performance. The Championship will be that stage for everyone, be it a pro athlete or someone at the beginner level.“

cult UNBOUND isn’t just about winning, it is about embracing the spirit of togetherness, the thrill of competition, and the power of a supportive community. The event will be hosted in a climate-controlled indoor arena featuring a carefully designed circuit, ensuring an optimal environment for participants.

Whether youre here to compete, connect, or cheer, cult UNBOUND is where your fitness journey reaches new heights. Fitness enthusiasts can now secure their place through the cult app or the cult UNBOUND website to test their limits like never before.

About Curefit

Curefit Healthcare Pvt. Ltd., founded in 2016, is India’s largest fitness company and wellness platform. cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

IFCCI Luxury Symposium Concludes Creating a Visionary Legacy for the Indo-French Luxury Industry

The Indo-French Chamber of Commerce and Industry (IFCCI), in partnership with Comite Colbert, recently hosted the second Luxury Symposium at the Taj Mahal Palace, Mumbai. This flagship IFCCI Luxury Committee event featured 40+ speakers from India, France, and the Middle East, including global figures like Alexis Mourot (CEO, Christian Louboutin) and Stephane Larher (MD, MEIA, Bvlgari). Building on the success of the 2023 inaugural edition, the symposium highlighted Indias key role in the global luxury market and fostered Indo-French collaborations in luxury, craftsmanship, and heritage.

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Sabyasachi Felicitated at The IFCCI Luxury Symposium 2.0

Iconic couturier and costume virtuoso Manish Malhotra, celebrating 35+ years in fashion and Indian cinema, commenced an inspiring keynote address. Reflecting on his journey from costume design to luxury ventures, Malhotra emphasized the importance of persistence, risk-taking, and innovation in the luxury sector. He also highlighted Dubai as a strategic market with its diverse, evolving clientele. “Fashion is not just about what you wear – its about the stories you tell, the culture you carry, and the dreams you dare to pursue,” he said.

Speaking at the event, H.E. Mr Thierry Mathou, Ambassador of France to India, remarked, “The flourishing partnership between France and India in the luxury sector exemplifies France and India’s shared commitment to excellence, innovation, and cultural exchange. Together, our two countries are forging a future where French elegance and Indian artistry converge and redefine luxury, blending tradition with modernity, exclusivity with accessibility, and heritage with sustainability.”

The French Ambassador also felicitated designer Sabyasachi Mukherjee on behalf of the Indo-French Chamber of Commerce & Industry (IFCCI) in recognition of 25 years of his extraordinary craftsmanship, unwavering passion and a visionary approach that has redefined Indian couture. Speaking on which Mr. Mukherjee said, “There’s a lot that India does that nobody can ever do because a lot of what India does today is the result of hundreds and thousands of years of civilization and passing down craft knowledge that we call parampara. You cannot take that away from this country.”

The Symposium unveiled key highlights and industry updates, showcasing transformative insights and advancements shaping the luxury sector

  • Benedicte Epinay, CEO of Comite Colbert, highlighted India’s strategic advantages, noting its rise as the 4th largest beauty market and an increase in luxury purchases to €272 million in 2024, alongside a growing presence of Indian luxury consumers in France. She also expressed optimism about the India-EU Free Trade Agreement while emphasizing the need to address existing challenges

  • Insightful Panel Discussions across 11 conversations, covered key topics as:

  • evolution of media in India’s luxury industry, challenges of overexposure in digital media, trust in media partnerships, and high-quality storytelling in luxury branding

  • India’s demographic advantage and its emerging role in the global luxury economy

  • an economic outlook, projecting 9-10% annual growth in India’s luxury market over the next five years, driven by consumption and wealth creation

  • global evolution of Indian craftsmanship and design, its growing presence in international fairs, and integration of technology, ecology, gender, and tradition into luxury design

  • cultural appropriation versus appreciation, fusion in modern luxury, sustainability of digital vs. print media, the potential revival of print, and innovative strategies for brand awareness

  • Luxury in India evolving rapidly, driven by AI, digital transformation, shifting consumer aspirations, affluence, immersive experiences and global influences

Speaking on this edition, Ms. Srimoyi Bhattacharya, Founder, Peepul Advisory and Chairperson, IFCCI Luxury Committee said, “We are committed to building a strong voice for luxury in India and beyond. With this grand Symposium we have stepped up to foster growth and excellence in the luxury sector. Inspired by Frances esteemed Comit Colbert, a benchmark for luxury excellence, we aim to adapt their best practices to Indias unique context, elevating the luxury landscape and providing a platform for industry exchange and dialogue.”

The IFCCI Luxury Symposium marked a significant milestone in shaping the future of Indo-French luxury partnerships. As Indias luxury sector continues to evolve, the symposium acted as a crucial platform for fostering innovation, cross-border collaboration, and market penetration. The Committee is led by Ms. Payal Kanwar, Director General, Indo-French Chamber of Commerce & Industry(IFCCI), Chairperson, Ms. Srimoyi Bhattacharya, Founder – Peepul Advisory, and Vice-Chairpersons, Ms. Swagata Bottero, India Affairs and Strategy Director, Cartier and Mr. Anurag Tyagi, Country Manager, Christian Dior Couture India.

“As India’s most active bilateral chamber, we are proud to build this exclusive and unique platform, under the IFCCI Luxury Committee which fosters industry advocacy, strategic dialogue, and Indo-French collaborations,” said Ms. Payal S.Kanwar, Director General of Indo-French Chamber of Commerce & Industry(IFCCI).

The grand Symposium concluded with a cocktail reception hosted by the Chanakya School of Craft in Mumbai.

About IFCCI
The Indo-French Chamber of Commerce and Industry (IFCCI) is one of the most vibrant chambers within the global network of French Chambers, known as CCI France International, encompassing 120 chambers spanning across 94 countries. IFCCI represents a dynamic business platform of over 750 member companies and a total network of more than 6,500 individual members. IFCCI has six offices in Mumbai (HQ), New Delhi, Bengaluru, Chennai, Pune and Hyderabad.

About Comite Colbert
Founded in 1954 by Jean-Jacques Guerlain, the Comit Colbert is a leading representative of the French luxury goods industry, embracing a collective, forward-thinking vision of sustainability. The Comit Colbert today brings together 93 French luxury maisons, 17 cultural institutions, and 6 European luxury houses. Through its members, Comit Colbert encompasses more than 14 different sectors: crystal, leather, design and decoration, publishing, porcelain, gastronomy, music, haute couture and fashion, jewellery and watchmaking, and more. Comit Colbert passionately promotes and sustainably develops French savoir-faire and creations, infusing a new sense of wonder as its principle to drive establishments.

Metropolis Foundation’s ARSH Program Transforms Adolescent Health, Empowering 2.2 Lakh Girls

Metropolis Foundation, the CSR arm of Ameera Shah-led Metropolis Healthcare Limited, India’s second-largest diagnostic laboratory chain, successfully hosted the Adolescent Reproductive and Sexual Health (ARSH) Conclave in Mumbai. As part of its flagship CSR initiative Too Shy to Ask (TSTA), the conclave reaffirmed the Foundation’s commitment to adolescent health awareness and empowerment.

Metropolis Foundation’s ARSH Program transforms Adolescent Health, Empowering 2.2 Lakh Girls

The Too Shy to Ask initiative is a comprehensive adolescent outreach program designed to educate, empower, and encourage young girls through a dual approach-physical and digital outreach. The physical outreach, implemented under the ARSH initiative, addresses critical gaps in reproductive and sexual health education by directly engaging with adolescents through on-ground interventions. This is further complemented by the award-winning ‘Too Shy to Ask’ App, which provides confidential, science-backed health information, supported by medical experts.

Since its inception in FY 2021-22, the ARSH initiative has made a significant impact in collaboration with community-based organizations across rural and urban areas of Maharashtra and Chennai. Over the past three years, it has reached 17 blocks, 606 villages, and 238 panchayats, directly empowering more than 2.2 lakh adolescents, while indirectly benefiting 1.1 million individuals, including their families and communities. The program is built on three core pillars: capacity-building in reproductive & sexual health and life skills, the formation of Kishori Manch advocacy groups consisting of 10 to 15 girls at the community or school level, and the engagement of key influencers, including Panchayat members, ASHAs, teachers, and village development committees, to create a supportive environment for adolescent well-being.

A pivotal element of the initiative is the Kishori Manch, adolescent-led advocacy groups trained in reproductive health and life skills. These groups serve as agents of change, leading community-driven initiatives to address pressing social issues such as child marriage, menstrual hygiene, and access to ARSH education. By taking ownership of these challenges, Kishori Manch members develop and implement actionable solutions, ensuring a sustainable micro-level impact that contributes to broader societal change. The involvement of key influencers has been instrumental in ensuring the long-term success and sustainability of these efforts. By actively supporting adolescents as they implement their action plans, these stakeholders help create an enabling ecosystem that fosters lasting behavioral and social transformation.

Commenting on the program’s impact, Dr Duru Shah, Chairperson, Metropolis Foundation, said, “Adolescents must be at the centre of conversations shaping policy and social attitudes. Through this initiative, we have directly observed the remarkable potential of young girls when they are equipped with the right knowledge and support. They are not just beneficiaries of awareness programs; they are emerging as leaders, challenging deep-rooted societal norms, and driving meaningful change in their communities. By fostering their confidence and empowerment, we are not only securing their future but also laying the foundation for a healthier and more progressive society.”

The Adolescent Reproductive and Sexual Health (ARSH) Conclave brought together over 100 adolescent leaders, NGO partners, Panchayat members, and healthcare experts to discuss practical solutions for adolescent health and rights. The event featured skits, role plays, and testimonials from Kishori Manch members, who have been actively working to bring change in their communities. Their stories highlighted how adolescents are taking the lead in addressing key social issues at the grassroots level.

The conclave also showcased success stories from the program. In Mumbai, Ayshea rejoined school after Kishori Manch members intervened and convinced her parents to delay her marriage. In Palghar (Maharashtra), young girls organized a rally against child marriage, prompting the Gram Panchayat to pass a resolution against the practice. In Pune, adolescent leaders collaborated with local authorities to ensure the installation of proper sanitation facilities in schools, preventing girls from dropping out due to inadequate infrastructure. In Nandurbar, an aspirational district of Maharashtra, the program has empowered 88,000 adolescent girls, formed 1,937 Kishori Manchs, and developed 1,923 action plans focusing on health, hygiene, and nutrition. Recognized for its impact, the initiative in aspirational district was recently felicitated at an event attended by representatives from government and industry bodies, reinforcing its role in driving sustainable adolescent health interventions.

The discussions at the conclave emphasized the importance of multi-stakeholder collaboration in creating lasting impact. Representatives from nine NGOs, including Digantar Swaraj Foundation (DSF), Child Help Foundation, Manthan Foundation, Family Planning Association of India, SHARP, Bharat Cares, Astha Parivar, and Citizen Association of Child Rights (CACR), participated in the event, sharing insights on strengthening the ARSH initiative.

About Too Shy to Ask (TSTA)

Launched in 2017, Too Shy to Ask (TSTA) is an award-winning digital platform dedicated to adolescent health awareness. Designed to provide confidential, science-backed information, TSTA serves as a trusted resource for young individuals seeking guidance on reproductive and sexual health, nutrition, gender rights, and legal awareness. Available in five languages-Hindi, Marathi, English, Gujarati, and Tamil-TSTA is free to download on iOS and Android. It features an “Ask the Expert” tool for anonymous queries and a Parents’ Corner to encourage open conversations between parents and adolescents. With 1.9 lakh installs, a 4.5-star rating, and engagement from 10+ NGOs, TSTA continues to empower adolescents across India. Beyond its mobile and web apps, TSTA also offers a dedicated website with a language translation tool for broader accessibility. For more information, visit: www.tooshytoask.org

About Metropolis Foundation

Metropolis Foundation is the Corporate Social Responsibility arm of Metropolis Healthcare, which is focused on positively impacting the lives of the people. In line with the UN Sustainable Development Goals, (i.e., SDG 3,4,5), Metropolis Foundation’s CSR initiatives are aimed towards imparting education, creating awareness on Gender, Equality, Health, and Women Empowerment. For the past 3 decades, Metropolis has been at the forefront in conducting impactful camps and driving numerous workshops for different sections of the society. The company has partnered with societies, corporate groups, educational institutions, government bodies, NGOs, wellness foundations and a host of other organizations to make a difference to the lives of people. Metropolis is currently driving three CSR programs i.e., Too Shy to Ask (TSTA), MedEngage Scholarship Program, and Preventive Healthcare Programs.