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India’s First AI-Powered Accessibility Audit Campaign Launched on International Day of Persons with Disabilities

On the International Day of Persons with Disabilities (IDPD), the National Awards for the Empowerment of Persons with Disabilities held at Vigyan Bhawan, New Delhi, saw the launch of a nationwide accessibility audit campaign.

Launch of nationwide accessibility audit campaign, with the YestoAccess app, led by DEPwD and APD

This significant initiative, led by the Department for Empowerment of Persons with Disabilities (DEPwD) in collaboration with the Association of People with Disability (APD), was marked by the signing of an MoU between the two organizations. Alongside celebrating outstanding contributions to the empowerment of persons with disabilities, the campaign emerged as a key highlight of the event.

The campaign will be powered by APD’s YesToAccess app, India’s first-of-its-kind AI-powered tool designed for accessibility audits. The app allows anyone-persons with or without disabilities-to assess the accessibility of public spaces. By simply taking a photograph of a structure using their phone’s camera, users can analyze features such as ramps, railings, accessible toilets, tactile pathways, and clear signage. The app generates real-time accessibility scores, which are made publicly available on an interactive map, helping to identify and promote barrier-free spaces across India.

Shri. Rajesh Aggarwal, Secretary, DEPwD, highlighted the significance of the campaign, stating, “The nationwide accessibility audit campaign is a key step under the Accessible India Campaign to ensure that public spaces become more inclusive and accessible for all citizens. By leveraging technology and empowering persons with disabilities to lead these audits, we are creating a foundation for a more equitable society.”

Unlike traditional accessibility audits that rely heavily on expert teams, the YesToAccess app makes the process inclusive and scalable by encouraging participation from citizens, school children, volunteers, and organizations. The app’s AI capabilities simplify audits while ensuring accurate data collection.

Mr. Jacob Kurian, Honorary Secretary & Trustee, APD, emphasized the importance of the app, saying, “YesToAccess is a cutting edge use of AI and cameravision to solve an intractable societal problem. It is a catalyst for community action to create a public good for use by the disabled. As an accessibility solution, it enables untrained but socially conscious individuals and communities to come together to map and improve accessibility in public spaces. This campaign is about removing the barriers that prevent the disabled from participating in society as full and equal citizens of our great nation.”

This initiative aligns with the goals of the Accessible India Campaign (Sugamya Bharat Abhiyan), which aims to remove physical, digital, and mobility barriers for persons with disabilities across the country. By leveraging AI, community engagement, and transparent data sharing, the nationwide accessibility audit campaign takes a significant step toward making India a truly barrier-free nation.

The app is available on both Google Play Store and iOS platforms

About APD
The Association of People with Disability (APD), founded in 1959, is a non-governmental organization committed to empowering individuals with disabilities to lead fulfilling and productive lives. Headquartered in Bangalore, APD extends its reach across urban and rural south India, offering comprehensive support in healthcare, education, employment, and advocacy.Through its programs, APD strives to break barriers and create opportunities, enabling individuals with disabilities to fully participate in and contribute to society.

Safex Chemicals Transforms Operations with Comprehensive SAP Implementation

Safex Chemicals, a leading player in the chemical industry, has successfully implemented SAP solutions across its global operations, marking a significant milestone in its digital transformation journey. This strategic initiative encompasses the integration of Artificial Intelligence (AI), Machine Learning (ML), Business Analytics, and SAP systems, reinforcing the companys commitment to its mission of “feeding the world.”

The implementation of SAP has revolutionized Safex Chemicals core operations, particularly in finance, supply chain management, and production. A notable achievement has been the successful deployment of SAPs Ariba framework, which has automated supplier management and transitioned the company to a completely electronic requisitioning process. This advancement has significantly enhanced supplier collaboration while reducing resource costs and ensuring greater supply chain transparency.

“The SAP integration aligns perfectly with our global expansion strategy and long-term mission,” said Mr. Piyush Jindal, Group Director at Safex Chemicals. “By digitizing and streamlining our core processes, we have gained the bandwidth to focus on innovation and market leadership. The implementation has already enabled the launch of our E-commerce platform Golden Farms, bringing us closer to end consumers.”

The transformation has addressed previous challenges such as fragmented data management and manual processes, replacing them with automated, real-time data processing systems. This has resulted in improved inventory management, enhanced budget tracking, and more accurate reporting across all departments. The centralized system has particularly benefited Safexs international operations by facilitating seamless collaboration among global teams and ensuring consistent data management in cross-border operations.

This digital transformation is expected to significantly impact both customers and stakeholders. Customers will benefit from faster response times and improved product availability, while stakeholders will gain from enhanced transparency and more informed decision-making capabilities. The advanced data infrastructure established through SAP has also laid the foundation for future innovations in AI and ML, positioning Safex Chemicals for continued growth and technological advancement in the chemical industry.

President of India Confers National Award to Minda Corporation Limited for the Empowerment of Persons with Disabilities

  • Initiative Saksham, launched in 2015, has positively impacted over 21,000 PwDs addressing mobility, education, employment, and overall empowerment needs.

  • More than 1,200 PwDs are employed across Spark Minda Group factories

  • The Hon’ble President of India, Smt. Droupadi Murmu Ji, presented the award to Ms. Sarika Minda, Chairperson of Spark Minda Foundation, during a formal ceremony

Minda Corporation Limited has received the President’s National Award for the Empowerment of Persons with Disabilities 2024 under the category “Divyangjano Ke Liye Sarvashrestha Niyokta” (Best Employer for Persons with Disabilities). The award was presented by the Hon’ble President of India, Smt. Droupadi Murmu Ji at a ceremony held at Vigyan Bhawan, New Delhi.

Ms. Sarika Minda, Chairperson, Spark Minda Foundation during the award ceremony at Vigyan Bhawan, New Delhi

Speaking on the recognition, Ms. Sarika Minda, Chairperson, Spark Minda Foundation, said, “This award is a testament to our collective commitment to empowering persons with disabilities and is a finest expression of ‘Mobility for Everyone’. At Minda Corporation, we believe that inclusion is not just a responsibility but a way to create a more equitable society. Through Saksham, we aim to inspire others to join this journey of breaking barriers and fostering opportunities for all.

The award recognises Spark Minda Foundation’s (100% Subsidiary of Minda Corporation Limited) flagship initiative, Saksham. Aligned with the foundation’s vision, this initiative has positively impacted the lives of over 21,000 PwDs by addressing their mobility, education and employment needs. To date, over 1,200 PwDs have been employed across Spark Minda factories.

Spark Minda Foundation has also established permanent centres for the empowerment in Maharashtra, Uttar Pradesh, and Uttarakhand. These centers provide skill training, assistive aids, and livelihood opportunities to PwDs. In addition, annual camps are organised in regions such as Jammu & Kashmir, Uttarakhand, Maharashtra, and Uttar Pradesh.

To enhance its impact, Spark Minda Foundation has collaborated with more than thirty-five government bodies, NGOs, and organisations to provide employment and skill training for PwDs across India. Through Saksham, PwDs are also supported with assistive aids such as prosthetics, orthotics, walkers, crutches, and wheelchairs, enabling them to lead more independent lives.

The President’s Award adds to Spark Minda Group’s achievements, including recognitions from the Ministry of Corporate Affairs, the Institute of Company Secretaries of India (ICSI) and the CII-ITC Sustainability Award.

About Minda Corporation (BSE:538962; NSE: MINDACORP)

Minda Corporation is one of the leading automotive component manufacturing companies in India with a panIndia presence and significant international footprint. The Company was incorporated in 1985. Minda Corporation is the flagship company of Spark Minda, which was part of the erstwhile Minda Group. The Company has a diversified product portfolio that encompasses Mechatronics; Information and Connected Systems and Plastic and Interior for auto OEMs. These products cater to 2/3 wheelers, passenger vehicles, commercial vehicles, off-roaders and after-market. The Company has a diversified customer base including Indian and global original equipment manufacturers and Tier-1 customers.

For assimilating the latest technologies, Minda Corporation has a dedicated R&D facility and collaborations with the pioneers and leaders of the automobile industry. This has provided Minda Corporation with cutting edge in product design and technology to meet strict international quality standards.

Year

Initiative/Event

Details

2024

Empowerment of PwDs

21,000+ PwDs empowered; 1,200+ PwDs employed at Spark Minda Group

Centre for Empowerment of PwDs, Maharashtra

1,181 fitments

Camp for Empowerment of PwDs, Maharashtra

238 fitments

Camp for Empowerment of PwDs, Uttarakhand

268 fitments

2023

Inauguration of Saksham Centre

Uttarakhand

Camp for Empowerment of PwDs in J&K (with Indian Army)

1,111 fitments

Collaborative Programme

Uttarakhand (with Social Welfare Department)

2022

Facilitated Employment

776 PwDs employed

Camp for Empowerment of PwDs, Uttarakhand

188 fitments

Camp for Empowerment of PwDs in J&K (with Indian Army)

403 fitments

Camp for Empowerment of PwDs, Uttar Pradesh

144 fitments

2021

Distribution of Walking Aids

150 people, Pointnagar

Facilitated Employment

576 PwDs employed

Saksham Empowerment Centre

Uttar Pradesh

Camp for Empowerment of PwDs, Uttar Pradesh

1,075 fitments

Camp for Empowerment of PwDs, Maharashtra

1,024 fitments

2020

Sadbhavna Programme

Covid-19 Relief Initiative

Ration Kit Distribution

PwDs in Jammu

Covid-19 Relief Centre

Setup with CII in Gurugram

Vaccination Camp

2,004 PwDs vaccinated (Pantnagar, Pune, Chennai)

2019

Initiated UDID Registrations

National CSR Award

From former President of India, Shri Ram Nath Kovind

Membership

India Business Disability Network (IBDN)

2018

Camp for Empowerment of PwDs, Vietnam

533 fitments

Camp for Empowerment of PwDs, J&K (with Indian Army)

274 fitments

Saksham Empowerment Centre

Maharashtra

Camp for Empowerment of PwDs, Maharashtra

2,945 fitments

2017

Camp for Empowerment of PwDs, Uttar Pradesh

2,042 fitments

2016

Camp for Empowerment of PwDs, Uttar Pradesh

1,154 fitments

2015

Camp for Empowerment of PwDs, Indonesia

529 fitments

About Spark Minda Foundation

Spark Minda Foundation, the CSR wing of the Spark Minda Group, focuses on community development by addressing key areas such as youth skilling, women empowerment, healthcare, PwD empowerment, and environmental sustainability. As a 100% subsidiary of Minda Corporation Limited, a company listed on the BSE and NSE, the Foundation leverages innovative partnerships and impactful initiatives to drive meaningful change in India and beyond.

For further information on Minda Corporation visit www.sparkminda.com.

Cupid Breweries and Distilleries Limited Successfully Listed on BSE with Ambitious Player in AlcoBev Industry

Cupid Breweries and Distilleries Limited (BSE: 512361), (formerly known as Cupid Trades & Finance Limited), on occasion of successful listing of its shares on the Bombay Stock Exchange (BSE) with the open market price of Rs. 24.45 under the Scrip ID “CUPIDALBV”, as per BSE Order dated November 28, 2024, which is a very significant milestone in the Companys journey.

Mr. Erramilli Venkatachalam Prasad and Mr. Samavedam Sri Venkata Rajeswara Rao ringing the bell

With ‘SPIRIT’ to Create Wealth as Passion, Focus on Sustainable Growth, Brand Development, Expanding Product Reach Across National & International Markets, well-articulated Business model, Offering the Best Quality AlcoBev Products, Produced in house with World Class Equipments, to Up-lift the “SPIRIT” of Cupid alcobev Consumers with Blended Spirits of Consistency, Continuity and Commitment.”

Promoters:

Mr. Erramilli Venkatachalam Prasad, Promoter, Chairman cum Managing Director brings decades of experience in management and operations in the brewing and distillery sectors. His leadership is set to drive the Company’s vision of becoming an industry leader.

Dr. Lily Bhagvandas Rodrigues, Promoter Director, she being a professional practicing doctor, physician & Diabetologist brings a wealth of expertise in clinical research activities, complementing the strategic focus of the Company.

Mr. Erramilli Rishab, Promoter Director, brings a fresh perspective to the team with his strong academic background in engineering and a passion for innovation and excellence. His addition further strengthens the leaderships commitment to driving the Companys success.

Leadership Team:
Mr. Samavedam Sri Venkata Rajeswara Rao, Director is a highly skilled professional with extensive expertise in capital structuring and financial planning, setting up new units, and securing external commercial ratings.

Mr. Parag Mitra, Director brings invaluable insights from his 30 years of extensive experience in Brewery Industry.

About Cupid Breweries and Distilleries Limited
Company is poised to be a prominent player in the global Brewery and Distillery industry, with a strong presence in India, UAE, and Uzbekistan. The Company is now focusing on expanding its footprint national and international markets, through various possible channels such as partnering with manufacturers, including setting up its own units, spread across PAN India and abroad.

In the process, the Company at Brau Beviale, which is one of the leading trade fairs for the Global Beverage Industry held at Nuremberg, Germany has entered memorandum of understanding for production of “Halal” certified non-alcoholic beer at its upcoming manufacturing unit at RAK-UAE. The agreement secures the exclusivity of supply of equipment and technology with Steinecker GmbH, Germany.

The Postcard Hotel Celebrates Global Success at the World Travel Awards 2024 in Madeira Bringing India Prestigious Honours

The Postcard Hotel proudly secured the title of Worlds Leading Emerging Boutique Hotel Brand 2024 at the prestigious World Travel Awards held in Madeira, Portugal. The brand was also awarded Worlds Leading Boutique Beach Hotel 2024 for its oceanfront property, The Postcard on the Arabian Sea, Karnataka.

The Postcard on the Arabian Sea

World Travel Awards is the most prestigious and sought after award programme in the global travel industry. To be voted a World Travel Award winner is an accolade which many strive for. The glittering event saw a confluence of influential figures and top-tier brands from the global travel and tourism industry. The success of a new Indian luxury hotel brand at the World Travel Awards underscores Indias reputation for hospitality excellence and highlights Indias growing influence in the global hospitality scene. The Postcard Hotels triumph at the World Travel Awards signifies the countrys ability to not only preserve its cultural essence but also offer world-class services that cater to the discerning needs of modern travellers.

We are humbled at the honour of having the brand and one of our hotel’s recognised on a global, coveted stage yet again, celebrating the finest in the industry. To feature amongst other iconic, industry defining, hotel brands is a privilege and the recognition confirms we are on the right path of building something truly spectacular“, shares Kapil Chopra, Founder and Chief Executive Officer of The Postcard Hotel. Celebrating the wins and thanking World Travel Awards, Kapil adds, “This prestigious recognition is a testament to our teams passion, dedication and heartfelt efforts to deliver extraordinary experiences for all our guests.”

The sentiments expressed by Kapil, encapsulate The Postcard Hotels unwavering dedication to excellence and their commitment to delivering unparalleled experiences across their expanding portfolio. The recognition of Worlds Leading Emerging Boutique Hotel Brand 2024 underscores The Postcard Hotel’s emergence as a trailblazer in the boutique hotel landscape.

Being awarded Worlds Leading Boutique Beach Hotel 2024 highlights the captivating charm of The Postcard on the Arabian Sea. Located on the picturesque Maravanthe Beach, a couple of hours away from the city of Mangalore, the hotel epitomises the brands philosophy of providing guests with unforgettable, tailor made experiences, coupled with unrivalled hospitality and attention to detail. The oceanfront sanctuary eases guest into relaxed indulgence along a stretch of sand, and pristine waters, where guests can immerse themselves in tranquillity and luxury, embraced by the serenity of the Arabian Seas shoreline.

The brand continues to redefine the South Asian hospitality landscape and has just opened North East India’s only luxury hotel, The Postcard in the Durrung Tea Estate, spread across 1440 acres of tea gardens close to Tezpur, Assam; aiming to invite discerning guests to experience the finest tea hotel in India and explore Assam’s cultural and culinary diversity.

About The Postcard Hotel

Kapil Chopra, together with a team of seasoned luxury hoteliers including Akanksha Lamba, Anirudh Kandpal, and Raman Bansal, embarked on a visionary journey to create extraordinary experiences for discerning travellers. In December 2018, they unveiled The Postcard Hotel, a brand driven by boldness and ambition, committed to redefining the rules and elevating the standards of experiential luxury.

The Postcard Hotel has four operational hotels in Goa- The Postcard Saligao in North Goa, The Postcard Velha in the old Portuguese capital of Old Goa, The Postcard Cuelim in South Goa, and The Postcard Hideaway in the forests of Netravali. Perfectly positioned just off the scenic Maravanthe coast, The Postcard on the Arabian Sea is just mere steps away from the sea, with each room boasting uninterrupted views of the turquoise ocean. In Gujarat, The Postcard Gir Wildlife Sanctuary- offers the experience of witnessing the majestic Asiatic Lion and indulging in the riches of culture and cuisine of Saurashtra. The Postcard Mandalay Hall, the first Postcard ‘art’ hotel is set in the historic neighbourhood of Mattancherry in Kochi, a truly unique hotel with rooms as art galleries- each personally curated by a renowned artist. Internationally, The Postcard Hotel is present in the Kingdom of Bhutan and Sri Lanka- The Postcard Dewa, Thimphu and The Postcard Galle, respectively.

The luxury brand unveiled its newest destination in November 2024 – The Postcard in the Durrung Tea Estate in Assam, promising a treasure trove of uncharted adventures from sprawling tea plantations to marshy wetlands and expansive savannahs of the Kaziranga National Park.

Vels Institute of Science Technology and Advanced Studies (VISTAS) Celebrates Academic Excellence and Honors Actor S.J.Suryah and Coach Pullela Gopichand

Vels Institute of Science Technology and Advanced Studies (VISTAS) located in Chennai, celebrated its 15th Annual Convocation. The ceremony was graced by the Honorable Speaker of the Lok Sabha, Shri Om Birla as the chief guest.

https://www.newsvoir.com/images/article/image1/30405_VISTAS.jpg

The 15th Convocation of the Vels Institute of Science, Technology and Advanced Studies (VISTAS) held at the Pallavaram Campus

In the event, Chief National Coach for the India national badminton team – Padma Bushan Pullela Gopichand, Founder and CEO of Naturals Salons – Mr. C. K. Kumaravel and acclaimed film star Mr. S.J.Suryah was honored with an honorary doctorate by the Chancellor Dr Ishari K Ganesh. More than 5000 attendees witnessed the grand event.

In his convocation address, Shri Om Birla commended the universitys remarkable journey under the visionary leadership of Dr. Ishari Ganesh, for his excellence in the field of education, entrepreneurship, sports development and film industry. Shri Birla highlighted Dr. Ganeshs exceptional leadership in shaping Vels University into one of Tamil Nadu’s most respected educational institutions, emphasizing the forward-thinking approach that has led to the creation of multiple centers of excellence at the university.

As I look at the graduates before me today, I see not just students, but future leaders, dreamers, and doers. You are the pillars of a ‘Viksit Bharat’ (Developed India), and the responsibility now lies upon you to lead our nation into the 21st century,” said Shri Birla.

He also paid tribute to the legacy of Dr. A.P.J. Abdul Kalam, former President of India from Tamil Nadu, who taught the importance of humility and integrity. Shri Birla expressed his confidence in the graduates ability to contribute to the nation’s progress and congratulated the awardees for their remarkable achievements.

The ceremony also witnessed the conferral of honorary doctorates to three distinguished individuals, recognizing their exceptional contributions to their respective fields:

Mr. S.J.Suryah – Acclaimed director, actor, producer, lyricist, and singer, honored with an honorary doctorate for his 25-year career in the film industry. His debut in Vali and continued success in South Indian cinema were celebrated as major milestones in his journey.

Mr. Pullela Gopichand – Celebrated badminton coach, awarded an honorary doctorate for his invaluable contribution to Indian badminton. Mr. Gopichand’s mentorship of athletes like Saina Nehwal and PV Sindhu, as well as his efforts in promoting the sport, earned him national recognition, including the Padma Shri and Padma Bhushan.

Mr. C. K. Kumaravel – Founder of Naturals Group of Beauty Salons, honored for his entrepreneurial achievements. With over 700 stores worldwide, Kumaravel has transformed the beauty industry and strives to empower women entrepreneurs through his initiatives.

Distinguished University Leadership
The ceremony was also attended by other esteemed leaders of the university, including: Dr. Preethaa Ganesh, Vice President, Vels Group of Institutions, Dr. A. Jothi Murugan, Pro Chancellor (Planning and Development), Dr. Arthi Ganesh, Pro Chancellor (Administration).

About Vels Institute of Science, Technology and Advanced Studies (VISTAS)
VISTAS is a multidisciplinary deemed to be university in Chennai, Tamil Nadu with three campuses, spread over 100 acres and accredited with prestigious NAAC A++ status. It offers programs in various disciplines such as Medicine, Nursing, Allied Health Sciences, Engineering and Technology, Agriculture, Education, Management Studies, Maritime Studies, Law, Arts, and Science, from UG to Ph. D. levels.

For More details visit www.vistas.ac.in.

‘Freshworks Chennai Marathon’ Powered by Chennai Runners to be Held on Sunday, January 5th, 2025

The Chennai Runners, a not-for-profit organization run by passionate runner-volunteers since 2006, and Freshworks Inc. (NASDAQ: FRSH), the global software as a service company from Chennai, announced the 13th edition of the Freshworks Chennai Marathon 2025, scheduled to be held on Sunday, 5th January 2025. This year the marathon is expected to witness the participation of over 25,000 runners including competitors, corporate honchos, and thousands of running enthusiasts. The registration for the marathon is open and the final date of registration is 10th December 2024. Freshworks Chennai Marathon 2025 will also have registrations through WhatsApp.

The Freshworks Chennai Marathon powered by Chennai Runners

Freshworks Chennai Marathon 2025, powered by Chennai Runners, the largest running event in Tamil Nadu and the second-largest marathon in India, will comprise four events for men and women including, a Full Marathon (42.195 Km) – the flagship race of the event, the Perfect 20 Miler (32.186 Km), the Half Marathon (21.097 Km) and the 10 Km Run.

The upcoming Freshworks Chennai Marathon 2025 powered by Chennai Runners, is recognized by Abbott World Marathon Majors, one of the largest and most renowned marathons in the world, as a qualifier event. This Freshworks Chennai Marathon 2025 will be the only such event in the country that is accredited by SheRACES, a non-profit organization in UK ensuring women have the same opportunities as men.

The Marathon will be certified by AIMS (The Association of International Marathons and Distance Races), a worldwide association of the organizers of long-distance road running races. This year the Freshworks Chennai Marathon will see the participation of over 30% women runners. The marathon will have participation from visual impaired runners, close to 100 wheelchair runners and blade runners.

Freshworks Chennai Marathon 2025, powered by Chennai Runners is all set to rock the city limits as the full marathon is set to be flagged off at the iconic Napier Bridge, Marina Beach, and run through the scenic beach route towards the lighthouse and later it will pass through Madhya Kailash, Tidel Park and to ECR. Like the previous edition, this year’s marathon will also have two start points, Napier Bridge and Elliot’s Beach. Full Marathon (42.195 Km) the Perfect 20 Miler (32.186 Km) and the 10 Km Run will start from Napier Bridge while Elliot’s Beach will be the starting point of the Half Marathon (21.097 Km). The Indian Maritime University will be the finish point for the full marathon, 20 miler, and the half marathon while the CPT IPL Ground will be the finish point for the 10-kilometer run.

Every year the runners at the Chennai Marathon, lace up their running shoes not only to push our limits but also to uplift our communities. This year, the Freshworks Chennai Marathon 2025 is proud to continue this tradition by supporting vital causes that make a real impact in our society. For 2025 edition the Marathon’s charity initiatives will be focused on five critical areas including:

Health: Support initiatives that promote wellness and provide medical aid to those in need.

Sports: Help foster talent and provide resources for budding athletes.

Education: Contribute to educational programs & opportunities for underprivileged children.

Environment: Support projects that aim to protect and preserve our planet.

Arts: Promote cultural heritage and support artists in our community.

Chennai Runners has identified and partnered with Bhumi, an organization that works to provide quality education to underprivileged children, Environmentalist Foundation of India (E.F.I), focuses on scientific revival of freshwater bodies and setting up of afforestation sites across India, Hope Ladder Sports Foundation, dedicated to developing athletes from economically disadvantaged backgrounds, NalandaWay Foundation, an organization empowering disadvantaged children and adolescents through art and play and The Tamil Nadu Type 1 Diabetes Foundation for the above mentioned charity initiatives.

Freshworks Chennai Marathon 2025 powered by Chennai Runners will bring together a host of Chennai-based brands as partners, including Sundaram Finance Group as Silver Partner, Chennai Metro Rail Corporation will be the Metro Partner, and Unived is the Marathon Fueling partner.

The Marathon is also grateful for the support of the Greater Chennai Police Commissioner, Greater Chennai Traffic Police, Tambaram Commissionerate, Sports Development Authority of Tamil Nadu (SDAT), TNAA, the People of Chennai, and the vibrant running community of Chennai and the Greater Chennai Corporation.

Mr. V P Senthil Kumar, Race Director, Freshworks Chennai Marathon 2025 powered by Chennai Runners said, “The enthusiasm and desire from athletes across the country and abroad participating in the Freshworks Chennai Marathon is unmatched and is truly what makes the Chennai Marathon such a special event in India’s marathon calendar. Since the opening of the registration, we have seen an unmatched eagerness from athletes from across the country for registration, and this indicates the growing trend of the sport and is a testament to the gaining popularity of The Freshworks Chennai Marathon. We look forward to welcoming over 25,000 athletes in their pursuit of the finish line on Sunday January 5th, 2025. We are gearing up for a memorable experience from start to finish.”

Dennis Woodside, CEO Freshworks said, “Freshworks is excited to be the chief sponsor of the Chennai Marathon. As our hometown, Chennai has played a crucial role in our journey, and were proud to give back to the city that has supported us. Sports have always been important to me and many of us at Freshworks, instilling discipline and teamwork-values we embrace in our business. Wishing all runners an incredible marathon experience-may you run with heart, finish strong, and achieve all your goals!”

For more information, please visit thechennaimarathon.com.

About Freshworks Inc.

Freshworks Inc., (NASDAQ: FRSH) makes business software people love to use. Purpose-built for IT, customer support, sales, and marketing teams, our products empower the people who power business. Freshworks is fast to onboard, priced affordably, built to delight, yet powerful enough to deliver critical business outcomes. Headquartered in San Mateo, California, Freshworks operates around the world to serve more than 58,000 customers. For the freshest company news visit www.freshworks.com and follow us on Facebook, LinkedIn, and Twitter.

2022 Freshworks Inc. All Rights Reserved. Freshworks and its associated logo is a trademark of Freshworks Inc. All other company, brand, and product names may be trademarks or registered trademarks of their respective companies. Nothing in this press release should be construed to the contrary, or as an approval, endorsement, or sponsorship by any third party of Freshworks Inc. or any aspect of this press release.

About Chennai Runners

The Chennai Runners group is a not-for-profit society founded in 2006, with the goal of bringing healthy running to the masses. The club has grown steadily over the years – currently with 18 chapters spread across the length and breadth of the city. Chennai Runners organize training runs and other fitness routines on a regular schedule and spearhead various initiatives particularly aimed at beginners. Since its inception, the club has focused attention on bringing international quality running events to the city, provided the impetus for the formation of several other running clubs, and has been instrumental in making Chennai the marathon capital of India.

For more information, please visit www.chennairunners.in.

Global Brand Hush Puppies Welcomes Vir Das as India Ambassador

Global footwear brand Hush Puppies, exclusively retailed by Bata India, is thrilled to announce that the hilarious, ever-stylish, and paw-sitively charming Vir Das is joining the family as the brand’s ambassador. A first in the fashion industry in India, the announcement comes in the most unique way with Vir getting ready for his historic moment as the first Indian to host the globally acclaimed 52nd International Emmy Awards. Known for his razor-sharp wit, impeccable style and humane values, Vir is the perfect match for Hush Puppies’ playful spirit with his on-brand consumer connect. This exciting partnership between India’s top comic and everyone’s favourite basset hound highlights how Hush Puppies offer the ultimate ‘feel good‘ comfort and style, making it the preferred choice for a modern Indian.

Vir Das announced as Hush Puppies India brand ambassador

Link to brand film: Instagram Link: bit.ly/419UaT3 | YouTube Link: bit.ly/4irQSki

In a hilarious take that perfectly captures both the brand and Vir’s vibe, the collaboration kicks off with a film that takes you straight to the ‘bright side‘. It captures Vir Das preparing for a high-stakes ‘Get Ready With Me’ moment for The Emmys-dressed in a sharp suit and ready to dazzle. But wait-something’s missing. In true comedic fashion, he starts frantically searching his room for the one thing that will complete his look-his ‘puppies.’ After a series of ‘Where are my puppies’ moments, he finally finds them – a shining pair of Hush Puppies. Slipping into them, Vir finally proclaims “Hi this is Vir Das, finally ready for the Emmys, with my Hush Puppies.” It’s amazing how the right pair of shoes can effortlessly pull it all together!

Commenting on the partnership, Deepika Deepti, Head of Marketing, Bata India said, “We are truly proud to have the incredibly talented Vir Das lead the brand conversation for Hush Puppies. His unique style, on-the-move global lifestyle, ability to question status quo & humane values perfectly resonate with Hush Puppies’ promise of style & elevated comfort.”

Commenting on the partnership, Brand Ambassador, Vir Das said, “When Hush Puppies called, I thought, ‘Great, now even my shoes will have better timing than me.’ But seriously, shoes that look good, feel great, and share my love for comfort and dogs It’s like they took my spirit animal and turned it into a shoe. Couldn’t be more thrilled to join the ‘bright side’!”

Crafted for those who want to look effortlessly stylish without breaking a sweat, Hush Puppies’ shoes redefine the balance between comfort and style. With its playful energy and Vir Das leading the charge, the brand is all set to bring its legendary ‘feel good’ philosophy to a new generation.

About Hush Puppies

Hush Puppies, a global footwear brand known for its iconic style and comfort, is retailed by Bata in India. Currently, there are 100+ Hush Puppies exclusive stores and the brand is retailed across 1000+ Bata Stores in the country. The brand launches new styles designed at par with global standards and trends every year. Check out their latest collection at stores near you and on bata.com.

About Bata India

For close to a century, Bata India has been a symbol of trust and quality for Indian consumers, serving 250,000 customers every day in 2023. Throughout this journey, Bata has continuously evolved to cater to the diverse needs and preferences of its customers to become the largest footwear retailer and manufacturer in the country. Its expansive retail network consists of 1900+ stores (Company Owned and Franchise). Augmented by thousands of Multi multi-brand outlets and a robust omnichannel presence across D2C and marketplaces, Bata India sells close to 50 million pairs annually.

Bata India’s mission is to make global trends and premium fashion accessible to all consumers through its extensive retail network. It is redefining the intersection of fashion and comfort through its various brands – Bata Red Label for in-trend global styles, Bata Comfit for technology-enabled comfort in daily wear, athleisure brand Power for fitness sneakers and apparel, NorthStar for sneakers inspired by global youth trends, fashionable range of clogs and slip-ons under Floatz, kids brand Bubblegummers that have won the trust of parents while inspiring fun, and Hush Puppies the global brand that epitomizes comfort and elegance to name a few.

To explore the world of Bata, please visit www.bata.com.

FloraCare Smart Pots: Redefining Plant Care for a Smarter, Greener World

For years, plants have silently endured the struggles of busy lifestyles-overwatered ferns and parched succulents stand as casualties of human error. Enter FloraCare, a revolutionary Smart Pot designed by young innovator Arav Agarwal to transform plant care. Combining cutting-edge technology with sustainability, FloraCare ensures plants receive the precise care they need, making plant parenting effortless and enjoyable.

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Arav Agarwal, innovator of FloraCare

FloraCare’s journey has been groundbreaking. Leveraging IoT-powered soil sensors, it monitors hydration levels in real time, automatically watering plants when needed. Its debut has been met with success-recently, the first mass-produced batches were released, with three corporate clients placing orders for 120 units. This milestone underscores its potential to redefine how we care for our greenery, whether at home, in offices, or across large-scale horticultural operations.

The concept of mini gardens and organic produce is quite in vogue and professionals in urban areas are buying plants more than ever. But a lot of them do not know how to care for plants as each plant’s needs can vary. FloraCare is especially helpful for time when one travels for long vacations. In most cases, plants die from lack of care. But not anymore.

Beyond automation, FloraCare’s Wi-Fi-enabled app enhances the experience, offering users the ability to customize watering schedules, monitor soil conditions, and manage plants remotely. Its water-efficient design conserves resources, aligning with a growing emphasis on eco-conscious living. For urban dwellers, professional gardeners, and casual plant lovers alike, FloraCare is a game-changer-delivering healthier plants, reducing stress, and supporting sustainability.

Looking ahead, Arav plans to expand FloraCare’s capabilities with sensors for temperature, humidity, and sunlight, making it a comprehensive plant care solution. FloraCare isn’t just a product; it’s a vision for smarter, greener spaces. With its success and innovation, Arav bridges the gap between technology and nature, setting a new standard for modern plant care.

Blum India Opens Studio Ethos: A Landmark Blum Flagship Store in New Delhi

Opening a new world of the Blum experience, Blum India launched its first Blum Inspiration Centre, Studio Ethos, in New Delhi on 29 November 2024. The store was inaugurated by Blum India Managing Director Nadeem Patni and the owner of Studio Ethos, Mr Raghav Khandelwal, along with his associates Gautam Macker and Neeti Macker. This new centre raises the bar for customer experience.

Blum Store was inaugurated by Blum India Managing Director Nadeem Patni and the owner of Studio Ethos, Mr Raghav Khandelwal, along with his associates Gautam Macker and Neeti Macker

Blum Inspiration Centre: Studio Ethos

Address: A-55, Okhla Industrial Area, Phase-1, New Delhi-110020.

Speaking on the occasion of the inauguration, Blum India Managing Director Nadeem Patni commented, “Its a point of pride for Blum India to open our first Blum Inspiration Centre in the national capital in collaboration with our trusted partners, Studio Ethos. We want to assure interior designers, architects, and anyone interested in home design that this flagship store breaks new ground. We have rolled out a fresh kitchen design concept called the “Kitchen Test Drive” that gives customers a hands-on opportunity to test multiple kitchen layouts right in the store to find the one that meets their needs. The centre unveils a new interactive space to experience our innovative furniture fittings with inspiring design ideas that are essential to elevate the quality of living.”

Mr Raghav Khandelwal, the Owner of Studio Ethos, added, “With a time-honoured legacy in the architectural hardware industry, we are driven to chart a new course in the modern-day modular furniture industry by bringing the best to our design and architecture community in New Delhi. Its a momentous occasion to launch Studio Ethos today in partnership with none other than Blum, the worlds leading furniture fittings manufacturer, known for being ahead of the curve in quality and innovation.”

Studio Ethos is a standout Blum store featuring inspiring ideas for living spaces and innovative furniture fittings for interior designers, architects, and home design enthusiasts to rethink their approach to modular furniture. Customers can experience world-class furniture fittings, receive expert assistance for designing living spaces, and enjoy unparalleled service standards, all at Studio Ethos.

About Blum
Blum, the worlds leading furniture fittings manufacturer, specialises in high-quality furniture fittings. Its primary product categories include innovative lift systems, hinges, pull-out systems, and pocket door solutions. The company operates eight plants in Vorarlberg, Austria, and maintains production sites in Poland, Brazil, China, and the USA. It has 33 subsidiaries and representative offices globally, delivering products to furniture manufacturers and authorised dealers in over 120 countries. BLUM products are accessible through registered dealers and distributors or by contacting their customer service line at 022 6933 0000.