In a move set to redefine mobile advertising, Truecaller, the global communications platform, has unveiled the Truecaller Masthead, a powerful new ad format that places brands directly on one of the most viewed and trusted screens in the mobile experience: the primary caller ID screen.

Truecaller launches Masthead, a powerful new Ad format

This isn’t just another ad space. It’s a moment of undivided attention when over a billion times a day, users around the world glance at their phones to see who’s calling. Now, brands can be part of that moment.

With Truecaller Masthead, advertisers can claim a 100% share of voice, with zero competing content. It’s a clean, clutter-free canvas for storytelling delivered at a high-trust, high-visibility touchpoint. Whether it’s bold display, dynamic GIFs, Rich HTML, creatives, the format flexes to match a brand’s unique voice.

Backed by Truecaller’s core pillars of safety, trust, and identity, Masthead ads offer more than just impressions. They offer relevance-enhanced by advanced targeting capabilities that tap into demographics, geography, custom segments, and first-party insights to deliver precision at scale.

As consumers become harder to reach and attention becomes more fragmented, Truecaller Masthead presents marketers with a rare opportunity: a moment of true focus, already embedded in users’ daily habits, and wrapped in the credibility of a platform trusted by hundreds of millions.

For brands looking to cut through the noise and be seen where it truly matters-this is the call you’ve been waiting for.

Speaking on the launch, Hemant Arora, VP, Global Ads Business at Truecaller said, “We’ve built Truecaller to bring trust, efficiency and clarity to communication. With Truecaller Masthead, we’re extending that same philosophy to brands, giving them a high-attention space to show up clearly, meaningfully, and without the noise of competing messages. In a time when brands are constantly competing for attention, Truecaller Masthead offers a space that’s both exclusive and effective.“

The solution has already been tested in its beta phase by leading brands such as Amazon Prime, Havells, and Godrej, delivering impressive viewability of 75% (with some campaigns trending as high as 90% viewability).

Saurabh Saini, Head, Digital Marketing & Communication, Havell’s India, said, “The innovative Caller ID campaign with Truecaller Ads has been a great plus for our brand visibility strategy. The ability to achieve significant reach of 11 million unique users in our target segments with such innovation has exceeded our expectations. This partnership has opened up an entirely new way of connecting with our audience in a clutter free and highly visible way.”

With declining attention on traditional ad formats and increasing ad fatigue, Truecaller Masthead provides brands a timely alternative, offering scale, exclusivity, and relevance.

About Truecaller and Truecaller Ads
Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising the primary revenue stream for Truecaller. Truecaller Ads serves 5 billion impressions every day and is trusted by over 10,000 brands.

Visit advertisers.truecaller.com for more information.

In the world of architecture and design, few names reflect the spirit of innovation quite like Tripat Girdhar, the founder and principal architect of Arete Design Studio. With over 15 years of experience and a bold, future-forward vision, Tripat has built more than just a design firm, he’s created a movement.

Established in 2009, Arete Design Studio was born out of a simple but radical belief: architecture should inspire, not imitate. Right from the outset, Tripat sought to break away from convention, embedding purpose, sustainability, and emotional intelligence into every project. His work, which spans six Indian states and reaches into Australia and New Zealand, is a testament to that philosophy.

Tripat Girdhar, Founder at Arete Design Studio

“Good design is more than form and function-it’s an emotion, a mindset, and a promise to build responsibly for the future,” says Tripat Girdhar, Founder at Arete Design Studio. “At Arete, we don’t just draw buildings-we shape experiences, solve problems, and imagine how people will feel, move, and live inside those spaces. Every line we sketch is a step toward smarter cities, greener communities, and more meaningful interactions between people and their environments. Design should respond to the needs of tomorrow without losing the soul of today.”

But Tripat’s journey wasn’t shaped by ease or entitlement. Coming from humble beginnings, Tripat carved his path with nothing but determination and a clear vision. He earned his degree in architecture and immediately began applying a cross-disciplinary, research-driven approach that set him apart in an industry often stuck in repetition. His portfolio today includes over 70 completed projects, more than 300,000 sq. ft. under development, and celebrated landmarks like Marbella Grand, Escon Primera, Jubilee Vallum View, and the towering Fashion Tower, a 32-story architectural feat that has redefined Chandigarh’s skyline.

Under Tripat’s leadership, Arete Design Studio has become synonymous with design that dares to lead, blending art, technology, and environmental responsibility in ways that resonate with both urban lifestyles and cultural context.

His work has not gone unnoticed. In 2025, Arete was honored as the “Leading & Futuristic Architecture & Design Firm of the Year” for North India, and Tripat himself received the “Visionary & Innovative Architect & Designer of the Year” award-recognition of his role in reshaping the architectural narrative.

Tripat’s vision for Arete is as expansive as his designs, “We’re not here to follow trends. We’re here to define the next era of living and working spaces,”adds Girdhar. “Innovation is in our DNA-not just in what we build, but how we think. Our goal is to create spaces that are intelligent, sustainable, and deeply human. Whether we’re designing a high-rise or a home, we always ask: Will this improve how people live Will this inspire pride and purpose That’s the standard we hold ourselves to.”

With innovation at its core and legacy on the horizon, Arete Design Studio continues to break the mold-not just in Chandigarh, but across continents.

Celebrations are in full swing at CHIREC International School as it unveils its exceptional performance in the IGCSE as well as the CBSE Grade 10 and 12 results. With a flawless 100% pass percentage across both curriculums, CHIREC has demonstrated why it stands at the forefront of academic excellence in Hyderabad and is among the top ten schools in the country.

Students of CHIREC International School

In the recently announced IGCSE results, two students, Aadi Ramnani and Samarth Lamba, emerged as Global Toppers in Chemistry & Extended Mathematics. These exceptional winners have achieved perfect scores in both subjects. An astounding 60% of students in the cohort scored A* and A, with 63.4% achieving ICE Distinctions.

Says Principal Sanchita Raha, CHIREC International School, Serilingampally “We are immensely proud of our students for their excellent performance in the IGCSE examinations. These results validate their hard work, the unwavering support of their teachers and parents, the school’s commitment to academic excellence, and its goal of being the best at becoming better. Every year, we have world toppers in IGCSE, and this year too, we have two students who have topped in chemistry and extended mathematics. Besides, every student has shown remarkable improvement in this examination.”

The CBSE grade 10 and 12 results were equally impressive. In Grade 10, nearly half of the students (48%) scored above 90%, and an impressive 84.1% secured Distinctions. School toppers Ravya Kanthethi and Ishita Muralikrishnan led with an outstanding aggregate of 99%. 70 students aced individual subjects with a perfect 100! These results are proof of CHIREC’s subject mastery and conceptual depth.

In CBSE Grade 12, of the 132 students who appeared, an impressive 91% scored Distinctions, with 38% securing above 90%. The remaining students achieved first class with scores of 60%; Amaira Bharati emerged as a school topper at 98%. Several students achieved full marks across various disciplines from Political Science to Cost Accounting. “Each child’s learning journey is unique“, shares Ms. Katyayini VKLT, Principal at CHIREC International School’s CBSE campus in Kondapur. “We guide our students towards academic excellence through our learning approach to understand deeply, think critically, and apply their knowledge meaningfully in real-world contexts.”

Dr. Peter McLaughlin, CEO of CHIREC International School, emphasizes, “At CHIREC, success begins with well-being. The COVID-19 lockdowns seem like a long time ago, and people easily forget how much of their vital board preparation years were spent locked out of schools and under the shadow of the pandemic. Through Cognita’s Global Well-Being Programme and our Social & Emotional Learning Curriculum, we create an environment where children have been able to bounce back from those anxious years of secondary schooling and feel safe, supported, and inspired to thrive academically and personally.”

These outstanding results are a testament to CHIREC’s emphasis on holistic education, where academic rigor is matched by a zeal to promote student well-being and personal growth. As part of the global Cognita family, CHIREC continues to empower students with the skills, confidence, and resilience to succeed not just in exams but in life.

As the Indian T20 League approaches its final stage, the excitement and tension are reaching a fever pitch. To keep the energy high, Parimatch has introduced a series of exclusive markets, curated by none other than cricketing legend and sharp-eyed sports analyst Sir Vivian Richards.

Renowned for his fearless playing style and unmatched cricketing IQ, Sir Vivian Richards has partnered with Parimatch to bring fans even closer to the game. As part of this collaboration, he has curated key markets where every fan can channel their passion and prediction skills. This is your chance to wrap up the Indian T20 League on a smart note-with expert-guided predictions and the opportunity to win big along the way.

Parimatch Launches Exclusive Markets Curated by Cricket Legend Sir Vivian Richards

Exclusive Markets Curated by Sir Vivian Richards:

• IPL 2025: Playoff Top 4 – Which teams will seal their spot in the final four

• IPL 2025: Cap Contenders – Who’s chasing the Orange and Purple Caps Make your call!

• IPL 2025: Most Catches – Predict the safest hands in the outfield.

• IPL 2025: Champion Prediction – It all comes down to this: who will lift the trophy

Sir Vivian Richards commented,“The Indian Cricket League is full of surprises, but there are always patterns if you know where to look. With Parimatch, we’ve created markets that highlight the most decisive moments of the tournament-the ones I’d be watching closely if I were in the fans’ shoes.”

Running until June 3, 2025, the Indian T20 League promises high-stakes action. Parimatch invites fans to explore exclusive markets and win big on their favourite players and teams-all the way to the final.

For the latest updates and to explore other exclusive markets, please visit Parimatch’s official website.

Microsoft conducted its first AI Bootcamp at the newly established campus of Chandigarh University, Uttar Pradesh, with an objective to impart industry-oriented skills. More than 300 students of different streams, including Engineering, Business and Commerce, Computer Applications, etc, participated in the AI Bootcamp organized by Global Tech Giant Microsoft, in which practical hands-on training using AI tools and technologies was conducted for the first batch of Chandigarh University, Uttar Pradesh.

Students of Chandigarh University Uttar Pradesh after receiving certifications from One -Day Workshop on Artificial Intelligence AI Unnati at campus

Global IT company Microsoft has signed MoU with Chandigarh University, Uttar Pradesh to offer industry collaborative programmes in the field of Artificial Intelligence (AI) and Machine Learning (ML) to nurture a futuristic workforce.

This collaboration will offer technical courses that integrate AI early in students education. The students will get training in using the tools in the latest AI and emerging technologies, which will boost their skill sets and enhance their scope of job. By leveraging AI in learning, students will gain real-world skills, including Python programming and AI integration, which are essential for their future careers.

As part of these efforts, Chandigarh University Unnao successfully hosted the Microsoft AI Bootcamp today under the ‘Unnati AI’ initiative in partnership with FITT IIT Delhi, Microsoft, with CU-TBI serving as a strategic implementation partner.

Unnati AI Accelerator initiative is a joint programme launched by FITT IIT Delhi, Microsoft, and Chandigarh University, with CU-TBI serving as a strategic implementation partner. Keeping womens empowerment in focus, Microsoft has made it mandatory to ensure 50% participation of women in the Unnati AI program. The program aims to deliver AI skilling, institutional partnerships, and funding opportunities to student innovators and early-stage founders, particularly from Tier-II and Tier-III cities.

Member of Parliament (MP) and Chancellor of Chandigarh University Satnam Singh Sandhu said, “Chandigarh University, Uttar Pradesh, has always focused on imparting industry and employment-oriented education for the students. Chandigarh University has a legacy of more than twelve years.

It has established its second campus in Uttar Pradesh with an objective to offer industry collaborative programmes in the futuristic and emerging fields of Artificial Intelligence, Machine Learning, Data Science, Data Analytics, Cloud Computing, Fintech and Cyber Security. Moreover, majority of these programs will be offered for the first time in UP in collaboration with these global and Indian industry giants. The students of Uttar Pradesh stand benefitted as Chandigarh University, in its first year itself, has collaborated with 23 top Indian and Global industry giants to offer industry-oriented programmes which will boost the employability of students.“

Nikhil Aggarwal, MD of FITT at IIT Delhi, said, “After visiting Chandigarh University, I must say I’m truly impressed by its world-class infrastructure and though process. Viksit Bharat can happen with skilled manpower, new-age institutions like Chandigarh University can combine skilling and technology and make it happen. Chandigarh Universitys commitment to technological transformation and quality skill development is commendable.

In his recent meeting with Honourable Prime Minister Narendra Modi, Microsoft CEO Satya Nadella was urged to expand his already significant contributions to India in innovative and impactful ways. That very idea gave birth to the Unnati AI programme – which stands for ‘AI for Good’. The objective is not to develop artificial intelligence in isolation, but to teach people how to use it effectively – especially students, and for the nation’s progress.”

“A lot like Google, AI is becoming an integral part of our lives. Its use is not limited to generating code or documents; AI can be applied in multiple ways and across sectors. It entirely depends on how you choose to use it – whether in healthcare, student welfare, or any other domain. This is a tremendous opportunity for all of you, as you are studying at the country’s first AI-augmented multidisciplinary university. Make full use of the technology and infrastructure available here. We hope that the next Sundar Pichai or Satya Nadella will emerge from this very place,” he added.

Abhishek Tiwari, Founder and Chief Mentor at Venture Mozart, speaking on the theme of AI and startups, said, “The campus of Chandigarh University, Uttar Pradesh, is expansive, and I truly admire its architecture. What sets the university apart is its bold and timely initiative of embedding AI into the curriculum. This will greatly benefit students from Uttar Pradesh and beyond, as they gain hands-on exposure to cutting-edge technologies in the classroom – something that was earlier limited to industry use.”

“AI has already become a powerful productivity tool, significantly impacting the job market and transforming industries. In fields like content creation, for instance, it is beginning to replace traditional roles. Going forward, it will be crucial for individuals to convert their skills into monetisable models, as thriving without AI may become increasingly difficult. To succeed, one needs an entrepreneurial mindset and a strong grasp of the right tools. Chandigarh University’s approach to integrating AI education is truly transformative – empowering students not just to consume technology, but to create it,” he added.

“While many universities are still exploring how to make India’s youth industry-ready in Artificial Intelligence, Chandigarh University, Uttar Pradesh has taken a pioneering step by establishing the country’s first AI-supported campus,” said Lipika Sharma from Microsoft. “This is a commendable initiative. AI is not here to replace humans, but those who stay updated and skilled in AI will thrive in this era of technological transformation. Chandigarh Universitys collaboration with industry will provide students with valuable exposure, and Microsoft is proud to support this vision by helping students upskill with the latest technologies,” said Lipika Sharma, Microsoft.

Jai Inder Singh Sandhu, Managing Director, Chandigarh University said, “Chandigarh University Lucknow is set to play a key role in upskilling Indian youth, preparing them to become the next generation of global technology and business leaders. The state-of-the-art campus of Chandigarh University Uttar Pradesh, built at a cost of over Rs 2500 Crore on the Kanpur-Lucknow highway, is setting new standards by partnering with industries in its first year. Five Centres of Excellence (2 in the first phase and 3 in the second phase) will be established in Chandigarh University UP, focusing on research in various fields. Additionally, the University will offer Rs 3 crore CV Raman Scholarship to support students pursuing careers in scientific research.“

About Chandigarh University Uttar Pradesh (Lucknow)

Envisioned to foster a culture of sustainability and empower future global leaders, Chandigarh University, Uttar Pradesh, immerses 21st-century learners in a personalised and experiential learning experience, integrating an AI-powered academic model and a multidimensional, futuristic perspective on education.

Our Uttar Pradesh campus carries forward the venerable legacy of more than a decade of Chandigarh University, Punjab, which has established itself as Indias No. 1 Private University and a torchbearer of groundbreaking pedagogy and research-driven innovation. The AI-augmented new campus offers a broad spectrum of industry-driven futuristic academic programs encompassing data-driven insights, virtual reality experiences, real-world simulations, corporate mentorship, international perspective, interdisciplinary research, cultivation of entrepreneurial spirit, and professional competencies.

For more information, please visit www.culko.in.

The Longines DolceVita collection is the epitome of timeless elegance and sophistication, seamlessly blending classic design with contemporary flair. Inspired by a model from the 1920s and characterised by its rectangular case and harmonious proportions, the line has grown over the years without losing its original identity. Available in a wide range of materials and colours, these watches are a powerful expression of the elegance and Italian sweet life – la dolce vita – that have always been associated with the collection.

Jennifer Lawrence, Longines Ambassador of Elegance, attended the red carpet premiere of Die My Love at the 78th Cannes Film Festival held at the Palais des Festivals, she wore a Longines DolceVita watch, reference L5.255.4.71.0.

About Longines

Longines has been established in Saint-Imier, Switzerland, since 1832. The watchmaking house boasts expertise forged in tradition, elegance, and high performance. With its long-standing experience as an official timekeeper of world sports championships and a partner of international sports federations, the Swiss watch brand has forged strong and lasting links with the sporting world over the years. Renowned for the elegance of its models, Longines is a member of Swatch Group Ltd, the worlds leading manufacturer of timepieces. The brand with the winged hourglass as its emblem has outlets in over 150 countries.

SRM University-AP, Amaravati, is inviting applications from exceptional athletes and champions for admission under the sports quota for the academic year 2025-26. The sports quota trials will begin on campus from May 26, 2025, to June 18, 2025, with admissions open for 14 different sports categories for both men and women. Admitted students can avail of upto 100% scholarship on a first-come, first-served basis.

SRM University-AP, Amaravati

Candidate must be at least 16 years of age and have secured a minimum aggregate score of 50% in Class X and XII (for B.Tech. programmes) and 45% in Class X and XII (for B.A./B.Sc./ BBA and B.Com. programmes) to apply for the trials. Students appearing for Class XII final board examinations are also eligible to apply.

Under the university sports quota, candidates can secure direct admission without sports trials. Students who have represented India in the Olympic Games, the World Championship/ World Cup, the Asian Games, the Asian Championships, the South Asian Games (SAG) and the Commonwealth Games are eligible for direct admissions without undertaking the trials. All candidates who have yet to participate in any of these competitions must take sports trials for admission.

SRM University-AP has a world-class sports infrastructure, advanced facilities, and experienced trainers and mentors who provide an ideal training ground for sporting athletes. The university’s ecosystem has championed two Olympians – Ms Deepthi Jeevanji, Arjuna Awardee and Bronze Medallist at the Paralympics 2024, and Ms Jyothika Sri Dandi, who represented India in the 4X400m relay at the Paris Olympics 2024. SRM AP continues producing brilliant athletes who have brought significant accolades to the university and the nation.

“At our SRM University-AP, we honour excellence in academics and sports and are committed to nurturing student-athletes to achieve their full potential. We welcome applications from outstanding athletes eager to contribute to our vibrant campus community,” said Mr Anup Singh Suryavanshi, Director – Sports.

Interested candidates may contact Mr Sripathi – Sports Officer at 7036589973 to apply for the trials. For more details on the trial dates and application procedure, visit – srmap.edu.in/admission-india/sports-quota-admissions.