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BPTP Launches GAIA Residences – First Glass Facade Residential Development on Dwarka Expressway

BPTP, one of North India’s leading real estate developers, proudly announces the launch of GAIA Residences at Amstoria 102, marking a new era in sustainable vertical living and urban sophistication. This landmark development is not only the first residential project with a complete glass facade on the Dwarka Expressway, but also a part of BPTP’s ~150-acre ecosystem in Gurugram’s rapidly growing Sector 102.

BPTP Launches GAIA Residences

Located within 12.05 acres of BPTPs larger development, GAIA Residences forms the second phase, following the launch of the highly successful Amstoria Verti-Greens. The project will feature three architecturally striking towers, with 531 thoughtfully planned 3 BHK residences, offering future-ready homes for modern families. Of these, sales for one tower are currently frozen and will commence post the shifting of an underground HT line – demonstrating the developer’s commitment to regulatory compliance and resident safety.

GAIA Residences is set to attract discerning homeowners looking for a blend of architectural excellence, lifestyle convenience, and future appreciation.

“GAIA represents the next chapter in urban luxury – where form meets the purpose and every detail speaks of elegance, comfort, and conscious design,” said Amaan Chawla, President, BPTP Group. “We are building for a generation that values both sophistication and sustainability – and GAIA delivers both in abundance.”

Key Highlights of GAIA Residences

  • First Residential Glass Facade on Dwarka Expressway: Iconic glass towers with double-glazed facade ensure thermal efficiency, enhanced sound insulation, and an unmistakable urban identity.

  • Sky Gardens in Each Tower – Vertical Retreats at Every Level

  • GAIA redefines high-rise living with integrated sky gardens offering residents a layered lifestyle experience:

  • Yoga Deck at 400 feet – meditate above the city, surrounded by sky and serenity

  • Library Lounge at 300 feet – curl up with a book in a calm, elevated setting

  • Co-working Lounge at 200 feet – host meetings or work remotely with inspiring views

  • 1.75 Lakh Sq. Ft. of Club & Landscape Amenities

  • An immersive lifestyle ecosystem that includes:

  • Dedicated Club Zones with private theatres, sports bar, bowling alley, arcade & guest suites

  • Indoor Sports Zone with Pickleball court, squash and badminton.

  • Wellness Spaces – Pilates studio, Turkish hammam, sauna, spa, and meditation areas

  • Kids-Centric Amenities – Art & Pottery rooms, Leg & robotics labs, dance and music studios, kids’ library, tuition centre, and more

  • Over 10,800 sq. ft. of fitness zones

  • Global-Standard Design & Engineering:

  • Masterplan & Urban Design – DP Architects, Singapore

  • Interiors – Blink, Singapore

  • Landscape Architecture – Grant Associates, UK

  • Structural Engineering – Whitby Wood, UK

  • Construction – By top-tier Grade-A contractor

  • Highly Efficient Tower Planning:

  • Rectangular living-dining layouts for optimized natural light and ventilation

  • Expansive balconies and sky decks in each tower

  • 7 High-Speed Lifts Per Core to minimize wait times and enhance comfort

  • Unbeatable Location & Connectivity:

  • Direct frontage on Dwarka Expressway

  • Immediate access to IGI Airport, Aerocity, Global City, and New Diplomatic Enclave

  • Proximity to Dwarka Golf Course, IICC, top-tier schools, hospitals & malls

  • Enhanced access via the new T3 tunnel and surrounding corridors like SPR, NPR & GCR

  • Platinum-Rated, Zone 5 Compliant Construction

  • Engineered for longevity and seismic resilience, setting a new benchmark in safe, responsible construction.

About BPTP
BPTP is one of India’s most trusted and leading real estate developers, with a strong presence in the Delhi-NCR region. The company has delivered over 25,000 homes, as well as numerous landmark residential and commercial projects that blend cutting-edge design, modern architecture, and sustainable living solutions. Known for its innovative and customer-centric approach, BPTP continues to redefine urban luxury through future-first development, premium amenities, and a commitment to excellence, transparency, and elegant, efficient living.

BPTP Launches GAIA Residences – First Glass Facade Residential Development on Dwarka Expressway

BPTP, one of North India’s leading real estate developers, proudly announces the launch of GAIA Residences at Amstoria 102, marking a new era in sustainable vertical living and urban sophistication. This landmark development is not only the first residential project with a complete glass facade on the Dwarka Expressway, but also a part of BPTP’s ~150-acre ecosystem in Gurugram’s rapidly growing Sector 102.

BPTP Launches GAIA Residences

Located within 12.05 acres of BPTPs larger development, GAIA Residences forms the second phase, following the launch of the highly successful Amstoria Verti-Greens. The project will feature three architecturally striking towers, with 531 thoughtfully planned 3 BHK residences, offering future-ready homes for modern families. Of these, sales for one tower are currently frozen and will commence post the shifting of an underground HT line – demonstrating the developer’s commitment to regulatory compliance and resident safety.

GAIA Residences is set to attract discerning homeowners looking for a blend of architectural excellence, lifestyle convenience, and future appreciation.

“GAIA represents the next chapter in urban luxury – where form meets the purpose and every detail speaks of elegance, comfort, and conscious design,” said Amaan Chawla, President, BPTP Group. “We are building for a generation that values both sophistication and sustainability – and GAIA delivers both in abundance.”

Key Highlights of GAIA Residences

  • First Residential Glass Facade on Dwarka Expressway: Iconic glass towers with double-glazed facade ensure thermal efficiency, enhanced sound insulation, and an unmistakable urban identity.

  • Sky Gardens in Each Tower – Vertical Retreats at Every Level

  • GAIA redefines high-rise living with integrated sky gardens offering residents a layered lifestyle experience:

  • Yoga Deck at 400 feet – meditate above the city, surrounded by sky and serenity

  • Library Lounge at 300 feet – curl up with a book in a calm, elevated setting

  • Co-working Lounge at 200 feet – host meetings or work remotely with inspiring views

  • 1.75 Lakh Sq. Ft. of Club & Landscape Amenities

  • An immersive lifestyle ecosystem that includes:

  • Dedicated Club Zones with private theatres, sports bar, bowling alley, arcade & guest suites

  • Indoor Sports Zone with Pickleball court, squash and badminton.

  • Wellness Spaces – Pilates studio, Turkish hammam, sauna, spa, and meditation areas

  • Kids-Centric Amenities – Art & Pottery rooms, Leg & robotics labs, dance and music studios, kids’ library, tuition centre, and more

  • Over 10,800 sq. ft. of fitness zones

  • Global-Standard Design & Engineering:

  • Masterplan & Urban Design – DP Architects, Singapore

  • Interiors – Blink, Singapore

  • Landscape Architecture – Grant Associates, UK

  • Structural Engineering – Whitby Wood, UK

  • Construction – By top-tier Grade-A contractor

  • Highly Efficient Tower Planning:

  • Rectangular living-dining layouts for optimized natural light and ventilation

  • Expansive balconies and sky decks in each tower

  • 7 High-Speed Lifts Per Core to minimize wait times and enhance comfort

  • Unbeatable Location & Connectivity:

  • Direct frontage on Dwarka Expressway

  • Immediate access to IGI Airport, Aerocity, Global City, and New Diplomatic Enclave

  • Proximity to Dwarka Golf Course, IICC, top-tier schools, hospitals & malls

  • Enhanced access via the new T3 tunnel and surrounding corridors like SPR, NPR & GCR

  • Platinum-Rated, Zone 5 Compliant Construction

  • Engineered for longevity and seismic resilience, setting a new benchmark in safe, responsible construction.

About BPTP
BPTP is one of India’s most trusted and leading real estate developers, with a strong presence in the Delhi-NCR region. The company has delivered over 25,000 homes, as well as numerous landmark residential and commercial projects that blend cutting-edge design, modern architecture, and sustainable living solutions. Known for its innovative and customer-centric approach, BPTP continues to redefine urban luxury through future-first development, premium amenities, and a commitment to excellence, transparency, and elegant, efficient living.

PNB MetLife Ranks 6th Among India’s Best Companies To Work For 2025 and No. 1 in the Insurance Sector by Great Place To Work

PNB MetLife India Insurance Company Limited (PNB MetLife), one of India’s leading life insurance companies has been recognized by Great Place to Work among India’s Best Companies to Work For 2025, securing the No. 1 position in the insurance sector. The company has moved up to the 6th position in this year’s prestigious Top 100 list- a significant rise from its 9th place ranking in 2024. This marks second consecutive year PNB MetLife features in the list, highlighting its continuous focus on building a thriving workplace culture.

PNB MetLife Ranks 6th Among India’s Best Companies To Work For 2025 and No. 1 in the insurance sector by Great Place To Work

Sameer Bansal, MD & CEO, PNB MetLife, said, “Our people are at the heart of everything we do. Being recognized for the second year in a row as one of India’s Best Companies to Work for is a proud reflection of the inclusive, purpose- driven and empowering culture we’ve built together. Advancing to the 6th position overall and achieving the No. 1 rank in the insurance sector this year, signifies trust, collaboration, and dedication of our teams We remain committed to creating a workplace where every individual feels valued, inspired and equipped to grow and succeed.”

“As the global authority on workplace culture, Great Place to Work brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Our recognition is the most coveted and respected in the world for elevating employer brands. In partnership with The Economic Times, we are proud to recognize the Top 100 organisations as India’s Best Companies To Work For 2025. I would like to congratulate PNB MetLife for accomplishing this milestone. Getting recognized among “India’s Best Companies to Work For 2025” is a testament to what’s possible when trust is nurtured, employees feel heard, and everyone feels they belong. We invite every leader to join us on this journey of becoming great,” Balbir Singh, CEO, Great Place to Work India.

Great Place to Work has been studying employee experience and people practices across organizations for over three decades. Every year, more than 100 million employees from over 150 countries worldwide take the with Great Place to Work for assessment, benchmarking, and planning of actions to strengthen their workplace culture. In this year for India, based on a rigorous evaluation methodology, 100 organizations among India’s Best Companies To Work For 2025 have been recognized.

Click here to view the report: www.greatplacetowork.in/indias-best-companies-to-work-for

About PNB MetLife India Insurance Company Limited

PNB MetLife India Insurance Company Limited (PNB MetLife) is one of the leading life insurance companies in India that combines the financial strength of MetLife, Inc. with the credibility of PNB, one of the Indias oldest nationalized banks. PNB MetLife’s positioning, Milkar Life Aage Badhaein, is demonstrated through its customer-centric innovations and employee empowerment practices.

With a strong presence in 155 branches and access to customers in over 20,000 locations through bank partnerships, PNB MetLife offers a comprehensive insurance solutions portfolio covering Child Education, Family Protection, Long-Term Saving and Retirement. The Company has a wide range of protection and retirement products available through its sales channel of over 36,000 financial advisors and multiple bank partners and caters to over 585 group relationships in India.

For more information, follow us on:

Facebook – www.facebook.com/PNBMetLife

Instagram – www.instagram.com/pnb_metlifeor

visit – www.pnbmetlife.com

PNB MetLife Ranks 6th Among India’s Best Companies To Work For 2025 and No. 1 in the Insurance Sector by Great Place To Work

PNB MetLife India Insurance Company Limited (PNB MetLife), one of India’s leading life insurance companies has been recognized by Great Place to Work among India’s Best Companies to Work For 2025, securing the No. 1 position in the insurance sector. The company has moved up to the 6th position in this year’s prestigious Top 100 list- a significant rise from its 9th place ranking in 2024. This marks second consecutive year PNB MetLife features in the list, highlighting its continuous focus on building a thriving workplace culture.

PNB MetLife Ranks 6th Among India’s Best Companies To Work For 2025 and No. 1 in the insurance sector by Great Place To Work

Sameer Bansal, MD & CEO, PNB MetLife, said, “Our people are at the heart of everything we do. Being recognized for the second year in a row as one of India’s Best Companies to Work for is a proud reflection of the inclusive, purpose- driven and empowering culture we’ve built together. Advancing to the 6th position overall and achieving the No. 1 rank in the insurance sector this year, signifies trust, collaboration, and dedication of our teams We remain committed to creating a workplace where every individual feels valued, inspired and equipped to grow and succeed.”

“As the global authority on workplace culture, Great Place to Work brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Our recognition is the most coveted and respected in the world for elevating employer brands. In partnership with The Economic Times, we are proud to recognize the Top 100 organisations as India’s Best Companies To Work For 2025. I would like to congratulate PNB MetLife for accomplishing this milestone. Getting recognized among “India’s Best Companies to Work For 2025” is a testament to what’s possible when trust is nurtured, employees feel heard, and everyone feels they belong. We invite every leader to join us on this journey of becoming great,” Balbir Singh, CEO, Great Place to Work India.

Great Place to Work has been studying employee experience and people practices across organizations for over three decades. Every year, more than 100 million employees from over 150 countries worldwide take the with Great Place to Work for assessment, benchmarking, and planning of actions to strengthen their workplace culture. In this year for India, based on a rigorous evaluation methodology, 100 organizations among India’s Best Companies To Work For 2025 have been recognized.

Click here to view the report: www.greatplacetowork.in/indias-best-companies-to-work-for

About PNB MetLife India Insurance Company Limited

PNB MetLife India Insurance Company Limited (PNB MetLife) is one of the leading life insurance companies in India that combines the financial strength of MetLife, Inc. with the credibility of PNB, one of the Indias oldest nationalized banks. PNB MetLife’s positioning, Milkar Life Aage Badhaein, is demonstrated through its customer-centric innovations and employee empowerment practices.

With a strong presence in 155 branches and access to customers in over 20,000 locations through bank partnerships, PNB MetLife offers a comprehensive insurance solutions portfolio covering Child Education, Family Protection, Long-Term Saving and Retirement. The Company has a wide range of protection and retirement products available through its sales channel of over 36,000 financial advisors and multiple bank partners and caters to over 585 group relationships in India.

For more information, follow us on:

Facebook – www.facebook.com/PNBMetLife

Instagram – www.instagram.com/pnb_metlifeor

visit – www.pnbmetlife.com

The Apollo University’s B.Tech. CSE in Cloud Computing: Bridging the Gap Between Academia and Corporate Needs

In a bid to keep up with the fast pace of digital transformation in all industries, The Apollo University is offering a Bachelor of Technology (B.Tech.) course in Computer Science Engineering (CSE) with a specialisation in Cloud Computing. This pioneering programme is meticulously crafted to fill the gap between what the corporate world seeks and what is being taught at universities, thus equipping students to become successful professionals in this quickly emerging field of cloud technologies.

Industry-aligned B.Tech in CSE Cloud Computing for future tech leaders

As organisations all over the world are shifting to cloud-based solutions to enhance their scalability, efficiency and security, the demand for professionals with proven skills in cloud computing is surging upward. Analysing this trend, The Apollo University offers its B.Tech. CSE programme that integrates the aspects of computer science with cloud computing-specific knowledge. The programme focuses on pedagogical learning, which means that students not only study theory but also gain practical experience for real-world use of cloud technologies.

Programme Overview

The four-year B.Tech. in Computer Science and Engineering with a specialisation in Cloud Computing combines intensive training in computer science and cloud computing technologies. The balance between classroom learning and experiential practice allows students to have the opportunity to practice this knowledge in different professional settings.

Students will explore a variety of subjects, including cloud infrastructure, virtualisation, DevOps, cybersecurity, and cloud environment data management. The programme is also focused on the emergence of such new technologies as Big Data, Artificial Intelligence (AI) and Internet of Things (IoT) and is oriented towards the up-to-date tendencies of modern industry.

Programme Highlights

  • Industry-Aligned Curriculum: The curriculum centres on commonly used cloud platforms such as the Google Cloud, Amazon Web Services (AWS), and Microsoft Azure to provide students with practical learning of concepts applicable to modern professional life.

  • Hands-on Training: In high-tech labs, projects, and internships, students engage in hands-on development of novel knowledge and apply classroom theory to live cloud environments.

  • Focus on Emerging Technologies: The curriculum includes modules on subjects like AI and IoT, and students will learn how to further evolve the future of cloud computing.

  • Industry Collaborations: The Apollo University, in collaboration with key industry players like Microsoft, Google and NASSCOM, offers supplementary certification courses, training seminars, and job placement support services for the financial advantage of the students.

  • Capstone Projects and Hackathons: Students get to engage in capstone projects/hackathons that promote innovation, problem solving and teamwork, while also being introduced to various employers within their field.

  • Career Readiness Programmes: The university provides assistance with the creation of resumes, technical interviews and soft skills training, enabling graduates to chase their dreams.

Industry Integration

The B.Tech. in Cloud Computing programme at The Apollo University is characterised by industry integration. Internships, practical assignments on real projects and mentorship from technology leaders support students in exploring practical applications of cloud computing. Moreover, the programme brings industry experts for workshops, seminars and guest lectures, where students learn how to apply their acquired knowledge and think outside the box.

By conducting capstone projects and hackathons, the university engages students in practical experience of using cloud computing expertise and contributes to the development of creative thinking skills. In these projects, students obtain valuable skills, such as problem-solving, teamwork and creativity, which are highly valuable for excelling in tech-oriented careers.

Career Prospects and Opportunities

Graduates of the B.Tech in Cloud Computing programme will be well-positioned to pursue a variety of career paths in the rapidly evolving tech industry. Potential areas of employment include:

  • Cloud Solution Architecture

  • Cloud Infrastructure Management

  • DevOps Engineering

  • Cloud Security & Compliance

  • Big Data & Analytics

  • Software Development & Deployment

  • AI/ML on Cloud Platforms

  • IoT and Edge Computing

  • IT Consulting & System Integration

  • Technical Support & Cloud Operations

Driven by increasing demand for global cloud technology, the need for experts in this area continues to rise, providing a wealth of jobs to graduates across a range of sectors, including technology firms, startups, financial institutions, healthcare organisations, and government agencies.

About The Apollo University

Instituted in Chittoor, Andhra Pradesh, The Apollo University, a private university, is committed to providing quality education across various disciplines. Established under the Andhra Pradesh Private Universities (Establishment and Regulation) Act, 2016, the university aims to create a diverse and cohesive learning environment, encouraging innovation, hands-on experience, and industry collaboration.

With collaboration with world-class international universities like Johns Hopkins University and Harvard University, Newcastle University, Kalvium, Brigham and Women’s Hospital, NASSCOM, Monash University, RWTH, UNSW, ESIGELCE, etc., The Apollo University students have access to global knowledge and best practices. By educating students through interdisciplinary learning in fields like engineering, management, pharmaceutical sciences and health sciences, the university equips them to be masters of their professions and contribute positively to society.

The Apollo University’s B.Tech in Cloud Computing programme is a great stride towards equipping students with the new skills and knowledge necessary to thrive in the digital age. By amalgamating a strong curriculum with hands-on experience and industry exposure, the university aims to produce graduates who can face challenges and take advantage of the opportunities in the contemporary techscape.

To know more, please visit: apollouniversity.edu.in/course/b-tech-cse-cloud-computing.

The Apollo University’s B.Tech. CSE in Cloud Computing: Bridging the Gap Between Academia and Corporate Needs

In a bid to keep up with the fast pace of digital transformation in all industries, The Apollo University is offering a Bachelor of Technology (B.Tech.) course in Computer Science Engineering (CSE) with a specialisation in Cloud Computing. This pioneering programme is meticulously crafted to fill the gap between what the corporate world seeks and what is being taught at universities, thus equipping students to become successful professionals in this quickly emerging field of cloud technologies.

Industry-aligned B.Tech in CSE Cloud Computing for future tech leaders

As organisations all over the world are shifting to cloud-based solutions to enhance their scalability, efficiency and security, the demand for professionals with proven skills in cloud computing is surging upward. Analysing this trend, The Apollo University offers its B.Tech. CSE programme that integrates the aspects of computer science with cloud computing-specific knowledge. The programme focuses on pedagogical learning, which means that students not only study theory but also gain practical experience for real-world use of cloud technologies.

Programme Overview

The four-year B.Tech. in Computer Science and Engineering with a specialisation in Cloud Computing combines intensive training in computer science and cloud computing technologies. The balance between classroom learning and experiential practice allows students to have the opportunity to practice this knowledge in different professional settings.

Students will explore a variety of subjects, including cloud infrastructure, virtualisation, DevOps, cybersecurity, and cloud environment data management. The programme is also focused on the emergence of such new technologies as Big Data, Artificial Intelligence (AI) and Internet of Things (IoT) and is oriented towards the up-to-date tendencies of modern industry.

Programme Highlights

  • Industry-Aligned Curriculum: The curriculum centres on commonly used cloud platforms such as the Google Cloud, Amazon Web Services (AWS), and Microsoft Azure to provide students with practical learning of concepts applicable to modern professional life.

  • Hands-on Training: In high-tech labs, projects, and internships, students engage in hands-on development of novel knowledge and apply classroom theory to live cloud environments.

  • Focus on Emerging Technologies: The curriculum includes modules on subjects like AI and IoT, and students will learn how to further evolve the future of cloud computing.

  • Industry Collaborations: The Apollo University, in collaboration with key industry players like Microsoft, Google and NASSCOM, offers supplementary certification courses, training seminars, and job placement support services for the financial advantage of the students.

  • Capstone Projects and Hackathons: Students get to engage in capstone projects/hackathons that promote innovation, problem solving and teamwork, while also being introduced to various employers within their field.

  • Career Readiness Programmes: The university provides assistance with the creation of resumes, technical interviews and soft skills training, enabling graduates to chase their dreams.

Industry Integration

The B.Tech. in Cloud Computing programme at The Apollo University is characterised by industry integration. Internships, practical assignments on real projects and mentorship from technology leaders support students in exploring practical applications of cloud computing. Moreover, the programme brings industry experts for workshops, seminars and guest lectures, where students learn how to apply their acquired knowledge and think outside the box.

By conducting capstone projects and hackathons, the university engages students in practical experience of using cloud computing expertise and contributes to the development of creative thinking skills. In these projects, students obtain valuable skills, such as problem-solving, teamwork and creativity, which are highly valuable for excelling in tech-oriented careers.

Career Prospects and Opportunities

Graduates of the B.Tech in Cloud Computing programme will be well-positioned to pursue a variety of career paths in the rapidly evolving tech industry. Potential areas of employment include:

  • Cloud Solution Architecture

  • Cloud Infrastructure Management

  • DevOps Engineering

  • Cloud Security & Compliance

  • Big Data & Analytics

  • Software Development & Deployment

  • AI/ML on Cloud Platforms

  • IoT and Edge Computing

  • IT Consulting & System Integration

  • Technical Support & Cloud Operations

Driven by increasing demand for global cloud technology, the need for experts in this area continues to rise, providing a wealth of jobs to graduates across a range of sectors, including technology firms, startups, financial institutions, healthcare organisations, and government agencies.

About The Apollo University

Instituted in Chittoor, Andhra Pradesh, The Apollo University, a private university, is committed to providing quality education across various disciplines. Established under the Andhra Pradesh Private Universities (Establishment and Regulation) Act, 2016, the university aims to create a diverse and cohesive learning environment, encouraging innovation, hands-on experience, and industry collaboration.

With collaboration with world-class international universities like Johns Hopkins University and Harvard University, Newcastle University, Kalvium, Brigham and Women’s Hospital, NASSCOM, Monash University, RWTH, UNSW, ESIGELCE, etc., The Apollo University students have access to global knowledge and best practices. By educating students through interdisciplinary learning in fields like engineering, management, pharmaceutical sciences and health sciences, the university equips them to be masters of their professions and contribute positively to society.

The Apollo University’s B.Tech in Cloud Computing programme is a great stride towards equipping students with the new skills and knowledge necessary to thrive in the digital age. By amalgamating a strong curriculum with hands-on experience and industry exposure, the university aims to produce graduates who can face challenges and take advantage of the opportunities in the contemporary techscape.

To know more, please visit: apollouniversity.edu.in/course/b-tech-cse-cloud-computing.

Axis Max Life Ranked Amongst Best Workplaces for 11th Consecutive Year by GPTW Institute

  • Featured in the ‘Top 50 Best Workplaces for Building a Culture of Innovation by All 2025’

  • Featured in the ‘Top 50 Best Workplaces in Health & Wellness 2024-25’

  • Among the ‘Top 25 Best Workplaces in BFSI 2025’

  • Ranked 28thin the Top 100 Best Companies to Work For in India 2025

Axis Max Life Insurance Limited. (“Axis Max Life” / “Company“), formerly known as Max Life Insurance Company Limited”, has once again earned recognition from the Great Place to Work (GPTW) Institute, securing 28th rank amongst India’s prestigious ‘Top 100 Best Companies to Work For in 2025’. This marks our 11th year of being certified as a Great Place to Work. This milestone reaffirms the Company’s continued commitment to building a high-trust, high-performance culture that champions employee wellbeing, innovation, and inclusion.

https://www.newsvoir.com/images/article/image1/32436_axis-image.PNG

Axis Max Life ranked amongst Best Workplaces for 11th consecutive year by GPTW Institute

Further strengthening its credentials as an employer of choice, Axis Max Life has also been featured in the ‘Top 25 Best Workplaces in BFSI 2025‘, the ‘Top 50 Best Workplaces for Building a Culture of Innovation by All 2025‘, and the ‘Top 50 Best Workplaces in Health & Wellness 2024-25‘. These accolades reflect the organization’s holistic and people-centric approach to workplace excellence, prioritizing trust, care, and empowerment across every level.

Shailesh Singh, Senior Director and Chief People Officer, Axis Max Life, remarked, “We are truly honoured to be recognised by GPTW across multiple impactful categories. These recognitions are a testament to our sustained commitment to fostering a workplace where every employee feels valued, empowered, and inspired to thrive. At Axis Max Life, our people agenda is deeply anchored in trust, innovation, and holistic wellbeing – pillars that continue to shape a culture of purpose, performance, and progress.”

The Great Place to Work certification process involves a comprehensive evaluation of workplace culture, based on two core parameters: the Trust Index™ Survey (75% weightage), which captures the employee experience, and the Culture Audit™ (25% weightage), which assesses organizational values, leadership effectiveness, and people practices. This rigorous methodology ensures recognition is firmly rooted in authentic employee insights.

About Axis Max Life Insurance Limited (https://www.axismaxlife.com)
Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Limited, is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per annual audited financials for FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr.

About Great Place To Work

Great Place To Work is a global leader in workplace culture, helping organizations create a consistently and overwhelmingly positive employee experience. The certification recognizes organizations where employees trust their leaders, take pride in their work, and enjoy strong camaraderie with colleagues-regardless of role, location, or background. At the core of the evaluation is the Trust Index™ Survey, a globally recognized tool that assesses employee experience, leadership effectiveness, and workplace culture. Companies that achieve this certification gain a benchmarked view of the key drivers of a great workplace. These insights enable organizations to unlock employee potential, boost productivity, and drive stronger business outcomes.

Axis Max Life Ranked Amongst Best Workplaces for 11th Consecutive Year by GPTW Institute

  • Featured in the ‘Top 50 Best Workplaces for Building a Culture of Innovation by All 2025’

  • Featured in the ‘Top 50 Best Workplaces in Health & Wellness 2024-25’

  • Among the ‘Top 25 Best Workplaces in BFSI 2025’

  • Ranked 28thin the Top 100 Best Companies to Work For in India 2025

Axis Max Life Insurance Limited. (“Axis Max Life” / “Company“), formerly known as Max Life Insurance Company Limited”, has once again earned recognition from the Great Place to Work (GPTW) Institute, securing 28th rank amongst India’s prestigious ‘Top 100 Best Companies to Work For in 2025’. This marks our 11th year of being certified as a Great Place to Work. This milestone reaffirms the Company’s continued commitment to building a high-trust, high-performance culture that champions employee wellbeing, innovation, and inclusion.

https://www.newsvoir.com/images/article/image1/32436_axis-image.PNG

Axis Max Life ranked amongst Best Workplaces for 11th consecutive year by GPTW Institute

Further strengthening its credentials as an employer of choice, Axis Max Life has also been featured in the ‘Top 25 Best Workplaces in BFSI 2025‘, the ‘Top 50 Best Workplaces for Building a Culture of Innovation by All 2025‘, and the ‘Top 50 Best Workplaces in Health & Wellness 2024-25‘. These accolades reflect the organization’s holistic and people-centric approach to workplace excellence, prioritizing trust, care, and empowerment across every level.

Shailesh Singh, Senior Director and Chief People Officer, Axis Max Life, remarked, “We are truly honoured to be recognised by GPTW across multiple impactful categories. These recognitions are a testament to our sustained commitment to fostering a workplace where every employee feels valued, empowered, and inspired to thrive. At Axis Max Life, our people agenda is deeply anchored in trust, innovation, and holistic wellbeing – pillars that continue to shape a culture of purpose, performance, and progress.”

The Great Place to Work certification process involves a comprehensive evaluation of workplace culture, based on two core parameters: the Trust Index™ Survey (75% weightage), which captures the employee experience, and the Culture Audit™ (25% weightage), which assesses organizational values, leadership effectiveness, and people practices. This rigorous methodology ensures recognition is firmly rooted in authentic employee insights.

About Axis Max Life Insurance Limited (https://www.axismaxlife.com)
Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Limited, is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per annual audited financials for FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr.

About Great Place To Work

Great Place To Work is a global leader in workplace culture, helping organizations create a consistently and overwhelmingly positive employee experience. The certification recognizes organizations where employees trust their leaders, take pride in their work, and enjoy strong camaraderie with colleagues-regardless of role, location, or background. At the core of the evaluation is the Trust Index™ Survey, a globally recognized tool that assesses employee experience, leadership effectiveness, and workplace culture. Companies that achieve this certification gain a benchmarked view of the key drivers of a great workplace. These insights enable organizations to unlock employee potential, boost productivity, and drive stronger business outcomes.

No Internet, No Screen, No Problem: Centerfruit Launches Industry-First AI-Powered Tongue Twister Challenge For Rural India

In a bold leap toward inclusive innovation, Centerfruit from the house of Perfetti Van Melle India, in collaboration with WPP and BharatGPT.ai and Google Cloud, launched the ‘Centerfruit Tongue Twister Challenge‘-a first-of-its-kind voice based GenAI campaign aimed at engaging audiences in rural regions of Uttar Pradesh, where limited access to data, let alone television and digital, has long posed a challenge. By eliminating the need for the internet, apps, or even smartphones, the campaign brought fun, flavor, and technology to communities that are often left out of mainstream brand conversations.

Centerfruit comes out with an industry-first digital interaction with its no-internet, voice-AI innovation

As part of its ongoing Kaisi Jeebh Laplapayee campaign, Centerfruit introduced a hyper-local Voice AI that directly called users on their feature phones. With a simple call back, users engaged in tongue- twister challenges all the while chatting in their own dialects-transforming a basic phone call into a gamified brand experience full of laughter, linguistic flair, and regional pride.

YouTube link: www.youtube.com/watchv=X6-dYmD8o9w

At the core of the activation was a highly scalable voice infrastructure, allowing millions even those with basic, non-internet-enabled phones, to interact with the brand in real time. No app, no internet, no data, just a phone call to access an AI-powered entertainment experience.

Sharing his thoughts on the campaign, Gunjan Khetan, Marketing Director, Perfetti Van Melle India, said, “Rural Bharat is an important market for Centerfruit, and while we have been able to reach millions through Television, there are still pockets where narrating our brand story has been a challenge. However, the latest Voice AI tech activation is a game-changer, it allows us to not just reach but have conversations with people outside of the traditional digital ecosystem. By using AI and creative storytelling, we bring the Kaisi Jeebh Laplapayee spirit to life in a way that feels local, effortless, and deeply inclusive. We believe this is a powerful step toward ensuring that no consumer is left out of the conversation, no matter where they are or what technology they have access to.”

The solution is deployed on Google Cloud, leveraging high-performance compute instances with GPU acceleration, advanced networking, and scalable storage. A containerized orchestration layer ensures low-latency inference and high availability under concurrent user loads. User voice input is captured via a real-time audio stream and processed using BharatGPT, CoRovers proprietary multimodal large language model. Optimized for Indian languages and dialects, BharatGPT performs speech-to-text conversion and context-aware response using proprietary speech generation model, aligning outputs with Center Fruits brand personality through witty, generative dialogue.

The system also integrates Gemini, Googles state-of-the-art multimodal AI model, to evaluate user attempts at tongue twisters. It provides live scoring based on pronunciation accuracy, Classification: Internal speech pace, and clarity. GCPs high-speed networking fabric enables near-instant feedback and responsiveness.

Bikram Singh Bedi, Vice President and Country MD, Google Cloud India added, “Google Cloud’s scalable cloud infrastructure will enable brands like Center Fruit to reach consumers in their native language and Gemini’s capabilities will enable real time scoring which will make the whole user journey exciting while creating more brand recognition. This is a testament to how technology can truly empower businesses and consumers around the globe.”

Beyond the tongue twister challenge, users could also ask questions through BharatGPT.ai’s Ask Engine, receiving instant responses in their regional dialects, making the overall experience interactive, and conversational.

Ajay Gupte, CEO – South Asia, Wavemaker, said, “We believe technology should be an equalizer, not a barrier. Our collaboration on the campaign along with BharatGPT.ai and Google Cloud is a powerful example of how voice-based GenAI can bridge the digital divide and bring playful, immersive brand experiences to audiences often overlooked by mainstream media. By combining creativity with scalable tech infrastructure, we’re proud to help create a campaign that’s as inclusive as it is innovative-one that speaks directly to people, in their language, on the devices they already use. This initiative is a step forward in redefining how brands connect with rural India-not just by reaching them, but by truly engaging them in ways that are local, personal, and deeply human.”

Karthik Nagarajan, Chief Executive Officer – Hogarth India, said, “This partnership between Perfetti Van Melle, WPP, Google Cloud, and BharatGPT wasn’t about tech deployment – it was about cultural engineering. We built AI not just to answer questions, but to reflect the wit, rhythm, and warmth of everyday Bharat. When creativity meets technology, you don’t just reach people – you resonate. As a content experience company, we specialize in delivering engaging, enriching brand experiences irrespective of the medium. In this case, we are very grateful to Perfetti Van Melle for providing a platform that enabled us to create such an experience at scale for its audience.”

“This collaboration with Perfetti Van Melle India, WPP, and Google Cloud is a testament to how tech can truly empower. By combining our BharatGPT stack with robust telephony and scalable voice infra, we brought AI to the heart of rural India-without internet, without screens. It’s innovation with purpose, built for Bharat,” said Ankush Sabharwal Founder BharatGPT.ai.

This initiative represents a pivotal moment in our rural marketing journey in India, demonstrating how AI, voice technology, and culturally rooted storytelling can converge to deliver joyful, impactful, and genuinely inclusive experiences for Bharat.

About Centerfruit

Centerfruit liquid filled chewing gum, launched in 2003, is Perfetti Van Melle India’s largest brand and one of the most widely distributed confectionery products in India.

About Perfetti Van Melle India Private Limited

Having started India operations in 1994, Perfetti Van Melle India Pvt. Ltd. (PVMI) today enjoys the reputation of being market leaders in the confectionary space with a diverse portfolio of brands across segments (i.e. candies, jellies, gums & chewies) which provide differentiated consumer experiences across age groups. PVMI’s extensive distribution footprint spans 6 million outlets across India and the manufacturing facilities are located in Manesar (Haryana), Rudrapur (Uttarakhand) and Karanaipuducherry (Chennai). 31 years since its inception, Perfetti Van Melle’s power brands like Center fresh, Centerfruit, Alpenliebe, Happydent, Mentos, Alpenliebe Juzt Jelly, Chupa Chups continue to both delight and engage with the consumer with innovations across category expansion, variants, flavours, promotions, and clutter breaking advertising campaigns. Regarded as a ‘Great Place to Work’ owing to its strong people culture, PVMI drives continuous improvement by way of external benchmarking and exposure to global best practices and building a sense of pride amongst its employees. As a responsible corporate brand, Perfetti Van Melle is committed to bringing about a positive influence in the community it operates in and adheres to its four pivot areas of sustainability – education, skilling, water conservation and environment. PVMI is a fully owned subsidiary of the global confectionary conglomerate Perfetti Van Melle, headquartered in Amsterdam.

For more information, please visit: www.perfettivanmelle.in

About WPP
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

For more information, visit www.wpp.com.

No Internet, No Screen, No Problem: Centerfruit Launches Industry-First AI-Powered Tongue Twister Challenge For Rural India

In a bold leap toward inclusive innovation, Centerfruit from the house of Perfetti Van Melle India, in collaboration with WPP and BharatGPT.ai and Google Cloud, launched the ‘Centerfruit Tongue Twister Challenge‘-a first-of-its-kind voice based GenAI campaign aimed at engaging audiences in rural regions of Uttar Pradesh, where limited access to data, let alone television and digital, has long posed a challenge. By eliminating the need for the internet, apps, or even smartphones, the campaign brought fun, flavor, and technology to communities that are often left out of mainstream brand conversations.

Centerfruit comes out with an industry-first digital interaction with its no-internet, voice-AI innovation

As part of its ongoing Kaisi Jeebh Laplapayee campaign, Centerfruit introduced a hyper-local Voice AI that directly called users on their feature phones. With a simple call back, users engaged in tongue- twister challenges all the while chatting in their own dialects-transforming a basic phone call into a gamified brand experience full of laughter, linguistic flair, and regional pride.

YouTube link: www.youtube.com/watchv=X6-dYmD8o9w

At the core of the activation was a highly scalable voice infrastructure, allowing millions even those with basic, non-internet-enabled phones, to interact with the brand in real time. No app, no internet, no data, just a phone call to access an AI-powered entertainment experience.

Sharing his thoughts on the campaign, Gunjan Khetan, Marketing Director, Perfetti Van Melle India, said, “Rural Bharat is an important market for Centerfruit, and while we have been able to reach millions through Television, there are still pockets where narrating our brand story has been a challenge. However, the latest Voice AI tech activation is a game-changer, it allows us to not just reach but have conversations with people outside of the traditional digital ecosystem. By using AI and creative storytelling, we bring the Kaisi Jeebh Laplapayee spirit to life in a way that feels local, effortless, and deeply inclusive. We believe this is a powerful step toward ensuring that no consumer is left out of the conversation, no matter where they are or what technology they have access to.”

The solution is deployed on Google Cloud, leveraging high-performance compute instances with GPU acceleration, advanced networking, and scalable storage. A containerized orchestration layer ensures low-latency inference and high availability under concurrent user loads. User voice input is captured via a real-time audio stream and processed using BharatGPT, CoRovers proprietary multimodal large language model. Optimized for Indian languages and dialects, BharatGPT performs speech-to-text conversion and context-aware response using proprietary speech generation model, aligning outputs with Center Fruits brand personality through witty, generative dialogue.

The system also integrates Gemini, Googles state-of-the-art multimodal AI model, to evaluate user attempts at tongue twisters. It provides live scoring based on pronunciation accuracy, Classification: Internal speech pace, and clarity. GCPs high-speed networking fabric enables near-instant feedback and responsiveness.

Bikram Singh Bedi, Vice President and Country MD, Google Cloud India added, “Google Cloud’s scalable cloud infrastructure will enable brands like Center Fruit to reach consumers in their native language and Gemini’s capabilities will enable real time scoring which will make the whole user journey exciting while creating more brand recognition. This is a testament to how technology can truly empower businesses and consumers around the globe.”

Beyond the tongue twister challenge, users could also ask questions through BharatGPT.ai’s Ask Engine, receiving instant responses in their regional dialects, making the overall experience interactive, and conversational.

Ajay Gupte, CEO – South Asia, Wavemaker, said, “We believe technology should be an equalizer, not a barrier. Our collaboration on the campaign along with BharatGPT.ai and Google Cloud is a powerful example of how voice-based GenAI can bridge the digital divide and bring playful, immersive brand experiences to audiences often overlooked by mainstream media. By combining creativity with scalable tech infrastructure, we’re proud to help create a campaign that’s as inclusive as it is innovative-one that speaks directly to people, in their language, on the devices they already use. This initiative is a step forward in redefining how brands connect with rural India-not just by reaching them, but by truly engaging them in ways that are local, personal, and deeply human.”

Karthik Nagarajan, Chief Executive Officer – Hogarth India, said, “This partnership between Perfetti Van Melle, WPP, Google Cloud, and BharatGPT wasn’t about tech deployment – it was about cultural engineering. We built AI not just to answer questions, but to reflect the wit, rhythm, and warmth of everyday Bharat. When creativity meets technology, you don’t just reach people – you resonate. As a content experience company, we specialize in delivering engaging, enriching brand experiences irrespective of the medium. In this case, we are very grateful to Perfetti Van Melle for providing a platform that enabled us to create such an experience at scale for its audience.”

“This collaboration with Perfetti Van Melle India, WPP, and Google Cloud is a testament to how tech can truly empower. By combining our BharatGPT stack with robust telephony and scalable voice infra, we brought AI to the heart of rural India-without internet, without screens. It’s innovation with purpose, built for Bharat,” said Ankush Sabharwal Founder BharatGPT.ai.

This initiative represents a pivotal moment in our rural marketing journey in India, demonstrating how AI, voice technology, and culturally rooted storytelling can converge to deliver joyful, impactful, and genuinely inclusive experiences for Bharat.

About Centerfruit

Centerfruit liquid filled chewing gum, launched in 2003, is Perfetti Van Melle India’s largest brand and one of the most widely distributed confectionery products in India.

About Perfetti Van Melle India Private Limited

Having started India operations in 1994, Perfetti Van Melle India Pvt. Ltd. (PVMI) today enjoys the reputation of being market leaders in the confectionary space with a diverse portfolio of brands across segments (i.e. candies, jellies, gums & chewies) which provide differentiated consumer experiences across age groups. PVMI’s extensive distribution footprint spans 6 million outlets across India and the manufacturing facilities are located in Manesar (Haryana), Rudrapur (Uttarakhand) and Karanaipuducherry (Chennai). 31 years since its inception, Perfetti Van Melle’s power brands like Center fresh, Centerfruit, Alpenliebe, Happydent, Mentos, Alpenliebe Juzt Jelly, Chupa Chups continue to both delight and engage with the consumer with innovations across category expansion, variants, flavours, promotions, and clutter breaking advertising campaigns. Regarded as a ‘Great Place to Work’ owing to its strong people culture, PVMI drives continuous improvement by way of external benchmarking and exposure to global best practices and building a sense of pride amongst its employees. As a responsible corporate brand, Perfetti Van Melle is committed to bringing about a positive influence in the community it operates in and adheres to its four pivot areas of sustainability – education, skilling, water conservation and environment. PVMI is a fully owned subsidiary of the global confectionary conglomerate Perfetti Van Melle, headquartered in Amsterdam.

For more information, please visit: www.perfettivanmelle.in

About WPP
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

For more information, visit www.wpp.com.