Taking forward the hydration partnership, Bisleri International in collaboration with Royal Challengers Bengaluru (RCB), adopting a refreshing, witty and candid tone to reveal their limited-edition bottles with the franchise. It features popular cricketers Rajat Patidar, Venkatesh Iyer, and Tim David alongside acclaimed actor Jaideep Ahlawat, unfolding as a behind-the-scenes moment rooted in a funny banter with a surprising twist in the end.

Bisleri brings a refreshing twist to their association with Royal Challengers Bengaluru

The film opens like any other cricket commercial, with a full crew and Jaideep Ahlawat in the director’s chair. But instead of the usual action-packed shoot, Jaideep takes a refreshingly simple approach, asking the players to just sit back, relax and hydrate. What follows is a witty moment that reveals the ‘commercial’ was just a simple water break. With its understated humour and BTS-style realism, this digital-first campaign shifts the lens, making Bisleri and the act of hydration the true stars of the story.

Tushar Malhotra, Director of Sales & Marketing, Bisleri International, added, “We are delighted to partner with Royal Challengers Bengaluru for the third consecutive season as we continue to champion hydration and create impact. We are sure the refreshing and witty limited-edition reveal film, in collaboration with Jaideep Ahlawat and Rajat Patidar, Venkatesh Iyer, and Tim David from the Royal Challengers Bengaluru team, will be enjoyed by our consumers across the country.”

Commenting on the association, Mr. Rajesh Menon, CEO, Royal Challengers Bengaluru, said, “We’re always looking for ways to connect with our fans beyond the boundary, and this film with Bisleri does exactly that. It captures the camaraderie, the calm within the storm, and the moments that happen when the cameras are not supposed to be rolling. We’re proud to be part of this film that celebrates the game in such a refreshingly and entertaining way.”

Commenting on the association, Mr. Jaideep Ahlawat said, “It was a privilege to collaborate with Bisleri and Royal Challengers Bengaluru on this project. I love how the film transforms something as basic as a water break into a compelling story. Its simplicity, combined with a natural flow of humour, is what really drew me to the campaign.”

Through a mix of on-ground visibility, digital storytelling, and franchise-led content, Bisleri continues to redefine how brands engage with sporting moments shifting from traditional associations to storytelling that is subtle, immersive, and culturally resonant.

Link to the film: www.instagram.com/reel/DXJMShtt9-R/?igsh=aGZleHBqenlrcHZ0

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Razorpay, India’s omnichannel payments platform for businesses, today, announced a first-of-its-kind collaboration with OpenAI, one that will make it easier for developers to monetise their apps by embedding payments in under 5 minutes. Starting today, developers on Codex, OpenAI’s AI coding platform used by over a million developers every week, can now connect Razorpay directly inside the agent and start accepting payments instantly.

Razorpay Integrates UPI Payments Directly into OpenAI Codex

This means builders can now move from an idea to a product that earns revenue in minutes. Instead of spending days setting up payment systems, developers can simply ask AI to add payments while building their app, powered by Razorpay’s MCP Server.

India is already home to one of the world’s largest developer communities and processes over 20 billion UPI transactions every month. As AI changes how software is built, this integration ensures that the products developers create can start earning from day one.

How it works → From Idea to Payment in a Single Prompt

By enabling the Razorpay MCP integration, developers can instruct Codex by describing the product they want to build and how they want to charge for it.

For example, a developer could say, “Build me an AI-powered fitness coaching app and help me collect payments from my users via Razorpay,” into Codex, which will generate an app and automatically set up Razorpay’s payment gateway to handle payments (checkout flows and payment collection automatically).

For student builders, solo founders, and early-stage startups, this removes one of the biggest hurdles to launching a product – that is, setting up payments. Builders can now go from idea to product to revenue without complex setup or building any payment infrastructure.

Managing Payments with AI – Inside ChatGPT

Beyond Razorpay’s collaboration with OpenAI on Codex, Razorpay is also bringing payments management directly into ChatGPT. Businesses can install Razorpay’s App from the ChatGPT app directory and manage payments, etc., simply by asking questions.

For example, a business could ask the system to match payments with their bank statement, check refund status, or track settlements – all through a simple conversation.

“India is entering a moment where anyone with an idea can build a product in hours with AI,” said Shashank Kumar, Co-founder and MD of Razorpay. “But the real shift happens when those ideas can become businesses instantly. Our vision is simple: if AI makes it effortless to build, Razorpay should make it effortless to earn. By bringing Razorpay directly into Codex, we’re paving the way, i.e., the moment a developer creates something valuable, they can start charging for it right away. The next generation of startups won’t begin with funding or infrastructure – they’ll begin with a prompt. And when that prompt turns into a product, Razorpay will be there to power the transaction behind it.”

Oliver Jay, Managing Director, International, OpenAI, said, “Codex is helping developers turn prompts into working software in minutes, and we’re seeing strong growth in adoption in India. In February, weekly users for the tool increased by 4x in just two weeks. Integrating Razorpay directly into Codex means builders can now go from idea to product to revenue in a single workflow, and we’re excited to see how this will impact the builder community.”

This launch builds on Razorpay’s broader vision to power the next generation of AI-driven commerce. Through its ongoing work with OpenAI and the National Payments Corporation of India, Razorpay has also introduced agentic payments in India during the Global Fintech Fest last year – enabling AI systems to securely initiate and complete financial transactions on behalf of users.

Together, these efforts reflect a simple vision: as AI makes it easier for anyone to build, Razorpay is making it just as easy for them to earn.

THE COLLECTIVE, the hospitality-led luxury flexible workspace brand by JustCo, announces the opening of its newest centre at Helios Business Park this April. This marks its second location in India, following the successful launch of THE COLLECTIVE at DLF Cyberpark, Gurugram, and reinforces its commitment to delivering high-quality, design-forward work environments across the region. The brand is also set to open its third Indian location in Mumbai later this year, further accelerating its growth.
 

THE COLLECTIVE by JustCo Opens in Bengaluru
 

Located within one of Bengaluru (Bangalore)’s established business districts, THE COLLECTIVE at Helios Business Park introduces a refined approach to flexible workspaces, where hospitality, design and functionality come together to support modern enterprises.

A timely entry into a rapidly expanding market
THE COLLECTIVE’s expansion aligns with India’s dynamic workspace sector. As one of the largest flexible office markets in Asia Pacific, India boasts an estimated 70-80 million sq ft of flexible workspace, projected to surpass 100 million sq ft by 2026. The flexible workspace segment is anticipated to grow at over 12-15% annually, potentially reaching USD 4-5 billion by 2026.

This growth is fuelled by the widespread adoption of hybrid work models among enterprises, leading to a significant demand for scalable office solutions. Flexible workspaces are becoming integral to corporate real estate strategies, capturing an increasing share of office leasing across the country.

Elevating the workspace experience
THE COLLECTIVE at Helios Business Park offers a reimagined workspace that emphasises experience and belonging, designed to inspire talent and foster culture.

Key features include:

• Thoughtfully designed work environments, from coworking spaces to private offices, that support both focus and collaboration.

• Hospitality-inspired shared spaces and service-led touchpoints.

• Thoughtful daily rituals, from morning Blue Tokai coffee and Makaibari tea to an Evening Interlude session.

• Workstations with Herman Miller seating, height-adjustable desks, and enterprise-ready infrastructure in a Grade-A business setting.
   

More than an office, THE COLLECTIVE serves as an extension of a company’s identity, leaving a lasting impression on teams and clients.

A botanical expression of modern work
Inspired by Bengaluru’s renowned Lalbagh Botanical Garden, THE COLLECTIVE at Helios Business Park embodies a contemporary greenhouse aesthetic.

Design highlights:

• Natural light and materials: Oak, stone, and greenery create an environment that enhances focus and balance.

• Biophilic elements: Thoughtfully integrated to boost wellbeing, productivity, and creativity.
   

This design approach transforms the workspace into a reflection of a company’s identity, providing an elevated sense of comfort and purpose.

A strong foothold in the luxury workspace segment
As India’s flexible workspace market matures, demand is shifting towards quality and experience. THE COLLECTIVE is committed to delivering refined, design-forward workspaces for businesses seeking more than just an office.

“We are seeing continued demand from businesses for workspaces that go beyond functionality to support culture, talent and brand experience,” said Kong Wan Long, Chief Commercial Officer of JustCo. “THE COLLECTIVE is designed to meet that need through a hospitality-led environment that combines design, service and flexibility.”

This opening also reflects JustCo’s broader regional growth momentum. The company has recently launched new centres in Singapore and Taipei, with confirmed openings in Kuala Lumpur, Manila, Seoul, Tokyo, and Yokohama throughout the rest of 2026, underscoring its ambition to build a leading pan-Asian platform for flexible work.

With continued expansion across key cities, THE COLLECTIVE is well-positioned to establish a strong presence in India’s luxury workspace segment, offering a thoughtful and experience-led ap

JustCo
JustCo is Asia’s leading flexible workspace partner, helping to connect businesses, people and ideas through intelligent and flexible workspace planning and solutions. We offer a growing portfolio of brands that serve the flexible workspace needs of the modern workforce, including THE COLLECTIVE (luxury), JustCo (premium), and the boring office (essentials). Founded in 2011 and headquartered in Singapore, we operate centres across 12 gateway cities in the region.

An award-winning organisation consistently recognised as a Great Place to Work, JustCo creates high-quality, tech-enabled work environments that enable flexibility and productivity. Beyond workspaces, JustCo partners with landlords to enhance asset value through flexible space solutions and building activation.

Discover the experience at THE COLLECTIVE by JustCo – Premium Coworking Solutions and follow us on Instagram.

Mysuru is preparing to host one of its most ambitious entrepreneurship and innovation gatherings as TiE Mysuru presents TiECon Mysuru 2026, scheduled from April 17–19 at JCAC. With over 700 delegates expected from across the country, the conference is being hailed as a defining moment in Mysuru’s journey toward becoming a serious hub for startups and industry innovation.

Leaders, innovators, and industry experts convene at TiECon Mysuru 2026, driving conversations on entrepreneurship, collaboration, and future growth

Over three days, the conference will feature more than 35 plenary sessions and 100+ distinguished speakers, exploring how traditional industries and new-age ventures can collaborate to reimagine growth. The event has already attracted strong global interest, with representatives from Japan, Germany, the Netherlands, and Finland confirming their participation to explore partnerships with Mysuru’s industry, academia, and entrepreneurial ecosystem. Charter Members from over 10 TiE chapters worldwide will also bring international perspectives and networks to the city.

A highlight of TiECon Mysuru 2026 will be its vibrant startup showcase, featuring 50+ early and growth-stage ventures through curated pitch fests and a dedicated expo. The presence of more than 20 leading investors and venture capital firms—including Nuvama, Chiratae Ventures, Motilal Oswal, Ideaspring Capital, PeerCapital, and BugleRock—underscores the high-quality investment action expected at the event. Complementing this will be a special Industry Pavilion, where 15+ Mysuru-based companies will present globally relevant capabilities across aerospace, precision engineering, digital platforms, and advanced manufacturing.

The speaker lineup reflects the depth and diversity of leadership converging in Mysuru. Among those addressing the conference are Kumar Vembu, CEO of Zoho; Hon. Minister Priyank Kharge; Yaduveer Krishnadatta Chamaraja Wadiyar; historian Vikram Sampath; B. V. Naidu; Sanjeev Gupta; Lakshmikanth Reddy; Sudhanva Dhananjaya; and Pavan Ranga, alongside several eminent industrialists and startup founders. Together, they will share insights on innovation, policy, and collaboration.

Bhaskar Kalale, President of TiE Mysuru, emphasized, that the conference aims to lay the foundation for Mysuru’s next phase of entrepreneurial growth. Ram Kevalur, Chairman of TiECon Mysuru 2026, highlighted the role of collaborative efforts with bodies such as CII, ICAI, CFTRI, ICSI and others in strengthening the ecosystem. Industry voices echoed this sentiment, with Pavan Ranga, CEO of Rangsons, stressing the need for deeper collaboration between TiE, KDEM, and local industry, while Sudheer Shankar, Mysuru Cluster Head, KDEM, reiterated the government’s commitment to the ‘Beyond Bengaluru’ initiative.

With global participation, strong investor presence, and industry depth, TiECon Mysuru 2026 is poised to catalyze a new phase of growth and firmly position Mysuru as a high-potential hub for innovation and entrepreneurship.

About TiE Mysuru
TiE Mysuru is part of the global TiE network, dedicated to fostering entrepreneurship through mentoring, networking, funding, incubation, and education. For full information about TiE Mysuru visit www.tiemysuru.org for more information. 

Cars24 today announced that MS Dhoni has joined Crashfree India, its national road safety initiative, as Goodwill Ambassador. More than an association, this marks the coming together of one of India’s most respected public figures with a mission that believes road safety can no longer remain a statistic, an annual talking point, or a responsibility deferred to someone else.

MS Dhoni joins Cars24’s Crashfree India to drive a nationwide shift towards safer roads

Dhoni’s decision to join Crashfree India gives the initiative something more valuable than visibility. It gives it conviction. For years, he has stood for a rare kind of leadership in public life: measured, disciplined and deeply trusted. He is not associated with noise or impulse. He is associated with judgment. That makes his presence in Crashfree India especially significant, because road safety is, at its core, a question of judgment: when to slow down, when to hold back, when to stay alert and how to remember that every decision on the road carries consequences far beyond the driver.

India continues to face a profound challenge regarding road safety, currently recording the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes, every day of the year. India has roughly 1% of the world’s vehicles, yet accounts for 11% of global road fatalities. This data suggests that these losses are not inevitable accidents of fate but rather a call to action for improved safety frameworks and increased public awareness to prevent further loss of life.

The burden falls hardest on the young. In 2024, 66% of those killed in road accidents were between 18 and 34 years old, the country’s most productive generation. Nearly 10,000 school students were among the dead. Seven in ten fatalities were linked to overspeeding. These are not abstract statistics. They describe a national failure of behavior, enforcement, design, and urgency. They also describe why Crashfree India cannot be a campaign in the usual sense. It has to become a movement with staying power.

What makes Dhoni’s involvement especially powerful is that he had already said the uncomfortable part out loud before any formal role was announced. In his conversation with Cars24, he did not dilute the truth.

“I have spent a big part of my life around cars, bikes, and roads. When you love driving and riding, you also learn to respect them. You understand that control matters, judgment matters, and patience matters. A vehicle gives you freedom, but it also gives you responsibility. On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much. We already know what is going wrong. We know how many lives are being lost. We know the habits that put people in danger every day. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life,” Dhoni said.

That is precisely why his joining matters. Dhoni is not lending his name to an issue he barely understands. He is stepping into a mission he already believes in. His diagnosis is clear-eyed. His language is unambiguous. And his credibility makes the message harder to dismiss. In a country where dangerous driving is too often mistaken for confidence, his voice brings back a more serious idea: that control is strength, discipline is intelligence and safety is not caution for the timid, it is responsibility for the grown-up.

On his decision to take on this role, he added: “Roads may be beautiful, but they come with real risks. As much as we love them, they can be dangerous. We have the data. We know what the problem is. We know what needs to change. The only thing missing is the will to make it a priority. This isn’t something I was asked to do. This is something I decided to do.”

For Cars24, Crashfree India reflects a deeper sense of responsibility that comes with being at the centre of millions of car decisions in India. The company has spent years making car ownership more accessible, transparent and convenient. But access without safety is incomplete progress. Through Crashfree India, Cars24 aims to make road safety a more visible and more influential part of the mobility conversation, not just in moments of tragedy, but in the everyday decisions that shape how people drive, what they value in a vehicle and what they teach the next generation to normalise on the road.

“Some missions need encouragement. This one needs scrutiny. Crashfree India cannot be built by people who only know how to say the right things. It needs someone who sets a harder standard: someone strict, deeply observant, unwilling to indulge comfortable language and clear enough to call out the truth without softening it. Dhoni is exactly that. He does not mince words and that is one of the most valuable things about him. His understanding of Indian roads is grounded in lived experience rather than theory alone. Years of navigating them have given him insights into driver behavior, road conditions, and the split-second decisions that matter most.Every meeting with him has been inspiring, not in a superficial way, but in a way that leaves you sharper, more serious and less satisfied with easy answers. Dhoni holds us to a higher standard and his involvement challenges us to push this mission further.. That changes the seriousness of the work. And that is exactly what this mission needs,” added Vikram Chopra, Founder and CEO, Cars24.

Dhoni joining Crashfree India is therefore bigger than a brand association. It is a public alignment with an issue that has been neglected for too long despite its scale and consequence. It signals that road safety deserves stronger champions, sharper public attention and a much higher place in the national conversation. It also signals that this mission is not about token concern. It is about shifting culture, from carelessness to accountability, from reaction to prevention and from accepting road deaths as routine to treating them as the urgent national failure they are.

With Dhoni on board, Crashfree India enters a more consequential chapter. Not louder, but stronger. Not symbolic, but serious. Because when someone of his stature chooses to stand behind a mission like this, it does more than attract attention. It raises the standard of the conversation itself.

Road safety in India has been tolerated as an unfortunate cost of movement for far too long. Crashfree India exists to challenge that acceptance. And with Dhoni joining the mission, that challenge now has one of the country’s most trusted voices behind it.

About Crashfree India

Crashfree India is a Gurugram-based, technology and research-driven non-profit committed to achieving zero road fatalities in India by 2040. Working at the intersection of behavioural science, systems thinking, and civic collaboration, it advances a Safe System approach through data-led interventions, community programmes, and multi-stakeholder partnerships, building a national movement for safer mobility.

About Cars24

Since its inception in 2015, Cars24 has been on a mission to simplify car ownership for everyone. Offering services such as buying, selling, loans, insurance, servicing and more, Cars24 is building an integrated automotive platform for Indian consumers. Through Cars24 Financial Services, the company also provides vehicle lending solutions.

• Up to 60% off across beauty, hair, bath & body, fragrances, and tools.

• From daily surprises and bumper giveaways to app-exclusive rewards, there’s something new to unlock every day, join the celebration now.

• Now live until 21st April bringing together the best across categories, with limited-time deals and sought-after picks available while they last.

Hey beauty lovers, the biggest party of the year is back! Nykaa is celebrating 14 years, and this time, it’s all about bigger carts, better picks, and deals you don’t want to miss. From cult favourites to viral must-haves and luxury icons, it’s raining deals across categories and your wishlist is about to thank you.

Nykaa turns 14 and brings India’s biggest beauty celebration

Hold up, don’t blink. This isn’t just a sale, it’s a full-blown beauty celebration with jaw-dropping offers across hundreds of brands. Whether you’re restocking your everyday staples or finally hitting “add to cart” on that long-awaited splurge, Nykaa has you covered. And if decision fatigue is real, don’t worry because Nykaa’s beauty editors have already done the heavy lifting with top picks and bestsellers you can grab at steal prices. But hurry, these deals? They’re not waiting around.

Everyday Essentials & Hydration Heroes You Can’t Miss

From self-care staples to shower shelf upgrades, get ready to shop up to 50% off across bath and body favourites. From homegrown favourites like Nykaa Wanderlust and Earth Rhythm to global picks like Uriage and Illiyoon, alongside everyday staples such as Plum, Dove, Palmolive, and Bath & Body Works, plus names like WishCare, Carmesi, Sanfe, Foxtale, Gillette Venus, and Khadi Natural, there’s something for every routine, mood, and moment.

And that’s not all, your favourite hydration heroes are up to 50% off, making it the perfect time to upgrade your everyday essentials with skin-loving must-haves.

Makeup Deals That Deserve a Double Take

Calling all makeup lovers, this is your moment. Discover up to 60% off across cult favourites, led by Nykaa Cosmetics, Kay Beauty, and PIXI, alongside global icons like M.A.C, Bobbi Brown, Too Faced, Smashbox, and Estée Lauder, trending favourites like NYX Professional Makeup, Makeup Revolution, PAC, e.l.f. Cosmetics, and Insight Cosmetics, and everyday go-tos like Maybelline New York, L’Oréal Paris, Faces Canada, Swiss Beauty, Recode, and MARS.

Add to cart bestselling lipsticks at up to 60% off, and explore the best of beauty with best offers under INR 499 and INR 999 and up to 70% because great glam doesn’t have to come with a hefty price tag.

Skincare Steals for That Birthday Glow

Glowing skin starts here. Shop up to 50% off on skincare favourites, led by Nykaa Skin and Dot & Key, alongside SPF heroes like Supergoop and La Roche-Posay, with trusted names like CeraVe, Cetaphil, Eucerin, and Minimalist, and ingredient-led favourites including The Derma Co, Aqualogica, Dr. Sheth’s, Pilgrim, and Foxtale.

From global icons like Clinique, Estée Lauder, and The Ordinary to K-beauty favourites like Innisfree, TONYMOLY, Aestura, d’Alba Piedmont, and The Face Shop, along with everyday essentials like Olay, Fixderma, Uriage, and WishCare, your skincare shelf is about to get a serious upgrade.

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Bad hair days? Not on our watch. Explore up to 60% off on haircare and styling essentials from everyday favourites like BBlunt, Streax, Streax Professional, WishCare, and Nykaa Hair to salon-grade names like L’Oréal Professionnel, Wella Professionals, Schwarzkopf Professional, Sebastian Professional, SP, and Matrix.

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Fragrance Finds & Luxe Little Indulgences

Discover your next signature scent with up to 50% off on fragrances, led by Nykaa Perfumery, alongside favourites like Ajmal India, Skinn by Titan, AND Fragrances, and Bath & Body Works, and a growing mix of global and niche names like Burberry, Calvin Klein, Givenchy, Tom Ford, Jo Malone London, Davidoff, Lattafa, Afnan, Ahmed Al Maghribi, and Contraband.

Whether you’re into everyday scents or luxe indulgences, there’s something for every mood, plus luxury minis starting at just INR 499 make it the perfect time to experiment.

Tools & Appliances That Mean Business

Upgrade your routine with must-have appliances at up to 80% off. From styling tools to everyday beauty tech, brands like Philips, Agaro, Alan Truman, Winston, and Bronson Professional are bringing high-performance essentials at prices too good to miss.

Whether you’re investing in your first hair toolkit or upgrading your styling game, this is your moment to plug in, power up, and level up your routine.

Bumper Deals, Daily Surprises & Giveaways You Can’t Miss

And just when you think it can’t get bigger, Nykaa’s Birthday Sale turns up the excitement with surprises at every click. From surprise gifts on orders above INR 1600 to free Nykaa Cosmetics lipsticks worth INR 600 on qualifying carts, there’s always something extra waiting in your bag.

Celebrating 14 iconic years, Nykaa is also bringing the ultimate “14 for 14” flash sale, where everything drops to just INR 14 for a limited 14-minute window, a blink-and-you-miss-it moment you’ll want to be ready for.

Loyalty gets rewarded too, with exclusive curated gifts for Privé Gold and Platinum members, alongside app-only perks that make every purchase feel like a win. Expect surprise category spotlights across the event, from high-energy makeup marathons to skincare-focused days, unlocking deep-value deals for a limited time. Plus, keep an eye out for exciting platform-wide moments like B1G1 offers and special showcases where Nykaa’s signature labels, including Kay Beauty, Nykaa Cosmetics, and Nykaa Skin, take center stage with exclusive anniversary offers.

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*All offers and deals are subject to applicable terms and conditions.

Limelight Lab Grown Diamonds, India’s pioneering brand in the lab grown diamond jewellery segment, has kicked off the new financial year with a landmark expansion, launching 25 new stores in the first quarter across key metros and high-growth Tier 2 cities. With this, the brand’s total retail footprint will expand to 85+ stores nationwide.

L to R Karamjyot Singh Chawla, Director; Pooja Madhavan, Founder & MD; Kalpan Dalal, Co-founder & Director; Nirav Bhatt, Co-founder & Director

This aggressive scale-up reinforces Limelight’s leadership in the lab grown diamond category and its mission to make sustainable, future-forward luxury accessible to a wider audience. By deepening its presence beyond metros and into emerging markets, the brand is tapping into a powerful shift in consumer behavior where aspiration meets conscious consumption.

Pooja Madhavan, Founder & MD, Limelight Lab Grown Diamonds, said, “When we started Limelight, our vision was not just to build a brand, but to create an entirely new category in India. Today, seeing lab ngrown diamonds being embraced across metros and Tier 2 markets alike are incredibly rewarding. Launching 25 stores at the very start of the financial year is a strong signal of this shift. As pioneers, we are not just expanding retail we are shaping consumer mindsets towards smarter, more sustainable luxury. Our journey to 200 stores is not just about scale, but about making this new-age choice accessible to every modern Indian.”

As a first mover in the category, Limelight Lab Grown Diamonds has played a defining role in building awareness and trust around lab grown diamonds, positioning them as an ethical, affordable, and aspirational diamonds. The brand’s expansion strategy is sharply calibrated to ensure both reach and depth across markets.

Karamjyot Singh Chawla, Director – Retail Expansion, added, “Our expansion strategy is sharply focused on building depth across high-potential markets, not just breadth. Every new store is a step towards creating a truly national footprint with consistent, premium experiences. Supporting this scale is a strong backbone across merchandising, supply chain, and financial discipline ensuring that growth is both agile and sustainable.”

Nirav Bhatt, Co-founder & Director – Inventory & Merchandise, said, “As demand for lab grown diamonds accelerates, our focus is on ensuring agility in inventory and relevance in design. We are building a supply and merchandising engine that is as modern as the category itself.”

Kalpan Dalal, Co-founder & Director – Production & Finance, added, “Scaling to 200 stores requires a strong backbone of efficient production and financial discipline. Our approach ensures that rapid growth is supported by operational excellence and long-term sustainability.”

The brand’s rapid retail growth is further supported by a robust omni-channel strategy, strong franchise partnerships, and continued investment in design innovation and consumer education. Each store is designed to deliver a seamless and elevated customer experience, aligned with the brand’s ethos of transparency, sustainability, and modern luxury.

With a clear roadmap to reach 200 stores by 2027, Limelight Lab Grown Diamonds is poised to further accelerate its growth trajectory and redefine the future of fine jewellery retail in India.

About Limelight Diamonds

Headquartered in Mumbai, Limelight Diamonds is India’s largest and most trusted lab grown diamond jewellery brand, specializing in pure CVD lab grown diamonds. Limelight has been a pioneer in building the lab grown diamond category in India, offering consumers exceptional brilliance, purity and contemporary design.

Over the past few years, the brand has witnessed rapid nationwide expansion and today boasts the widest retail footprint for lab grown diamond jewellery in India, with 60+ exclusive brand outlets across 45+ cities. Limelight’s collections span solitaires, everyday fine jewellery and statement pieces, catering to modern Indian consumers. With a strong focus on retail excellence, design innovation and consumer education, Limelight continues to lead the growth of the lab grown diamond jewellery segment in India.

For more information, visit www.limelightdiamonds.com.

BriBooks, in partnership with EducationWorld, hosted the National Young Authors Awards & Exhibition Ceremony 2025–26 on 28th March 2026 in New Delhi — marking the grand culmination of two transformative youth literary movements: the National Young Authors’ Fair (NYAF) and the Summer Book Writing Festival (SBWF).

BriBooks Honours India’s Best Young Authors and Schools at the National Awards & Exhibition 2025–26

The landmark ceremony recognised India’s most gifted young authors, honoured schools fostering literary excellence, and reinforced BriBooks’ position as the world’s largest book writing platform for school students — a platform that has now inspired over 1.4 million students across 32+ countries to write, publish, and share their stories with the world.

A Celebration Graced by India’s Distinguished Leaders

The ceremony brought together an extraordinary gathering of luminaries who lent the event their presence, prestige, and personal conviction in India’s young authors:

• Hon’ble Smt. Meenakshi Lekhi — Former Minister of State for External Affairs and Culture, Government of India

• Dr. Deepa Malik — Padma Shri Awardee and Former President, Paralympic Committee of India

• Mr. Bhavin Shah — CEO, Education World

• Shri Anish Gawande — Celebrated youth leader and author

• Shri Pankaj Pachauri — Founder & Editor-in-Chief, GoNews

Ami Dror, Founder & President of BriBooks, addressed the audience through a heartfelt video message – applauding the dedication of every young author and reaffirming BriBooks’ unwavering commitment to nurturing India’s next generation of storytellers.

Recognising India’s Best Schools as Literary Leaders

Schools from across India were honoured for cultivating a culture where creativity and storytelling thrive — not as extracurricular afterthoughts, but as core expressions of academic identity.

• India’s Best School Chain Award: Army Welfare Education Society (137 schools, 2.3 lakh students)

• India’s No. 1 Literary Leader: Amalorpavam Higher Secondary School, Puducherry

Other top literary institutions included: Shree Niketan (Rajajipuram), City Montessori School – Aliganj (Lucknow), Amrishbhai R Patel School, and Amalorpavam Lourds Academy (Puducherry).

India’s Top 10 Jury Award Winners – NYAF 2025–26

The Jury Awards celebrated extraordinary originality, narrative depth, and storytelling craft. A distinguished panel evaluated each work for its literary merit, thematic richness, and the maturity of voice – recognising young authors who wrote with a purpose far beyond their years.

1. Abhiram Sai Chimmili — The Clock of Consequence

2. Devisha Shrivastava — The Signal of Unity

3. Prisha Singh — Swapped

4. Ahana Ray — Cell City and the Secret Code

5. Suchismita Dasgupta — The Pages in Between

6. Mansi Thapa — When Silence Stays

7. Umdah Beg — The Bloom That Broke the Law

8. S Monika — Echoes Beyond Time

9. Drishyaa Gupta — Finding Muffin

10. Priyanshi Popat — When the Time Breaks

Abhiram Sai Chimmili was crowned India’s No. 1 Jury Award Winner, setting a benchmark for literary excellence among young writers.

India’s Top 10 Best-Selling Young Authors — NYAF 2025–26

The Best-Selling Author Awards recognised young writers whose stories not only achieved literary merit but resonated powerfully with readers — a rare combination of creative craft and authentic audience connection.

1. Ahaana Changrani — Magicella’s Marine Voyage

2. Rudra Bhangdiya — The Trip to Dubai

3. Abhiraj Shee — The Tale of Jaxon and Elara

4. Nishtha Pal — Good Has Triumphed Over Evil

5. Darsh Devendra Makhija — The Wizard’s Parfait

6. Kshipra Moreker — Marine Biology to Regenerate

7. Hasini Polu — When the Silence Screamed

8. Arjun Rathore — The Secret Bridge

9. Amayra Agrawal — Interesting Stories by Amayra

10. Gianna Narula — Star Adventures

Summer Book Writing Festival 2025 — Creativity Without Boundaries

The SBWF 2025 Awards & Exhibition Ceremony celebrated students who transformed their summer vacation into a season of authorship — proving that imagination, when given direction, needs no classroom.

• India’s No. 1 Jury Choice Award Winner: Namrata Chambyal (Dearest Maisy From The Chasm)

• India’s No. 1 Best-Selling Author: Kshipra Moreker (Beti Padhao)

The event concluded with a powerful fireside chat featuring Jury Winners and Best-Selling Authors — sharing their personal journeys through storytelling, the discipline of writing, and the transformative experience of seeing their words in print. Their insights offered a living proof of what BriBooks enables: young people who don’t just consume stories, but create them.

In Their Own Words

“When children are given the opportunity to write, publish, and share their stories, they don’t just become authors — they become creators of the future.” – Ami Dror, Founder & President, BriBooks

About BriBooks

BriBooks is the world’s largest book writing platform for school students, with a mission to turn every child into a published author. Operating across 32+ countries, BriBooks provides students with the tools, mentorship, and publishing infrastructure to write, design, and launch their own original books. Through its flagship programmes — the National Young Authors’ Fair (NYAF) and the Summer Book Writing Festival (SBWF) — BriBooks has become the most celebrated youth authorship movement in India, empowering over 1.4 million students. 

Website: www.bribooks.com.

Not too long ago, Noida and Ghaziabad were largely viewed as extensions of Delhi NCR rather than destinations in their own right. Today, both markets stand as self-sustaining residential ecosystems, with a distinct premium identity shaped as much by intent as by infrastructure. What’s particularly noteworthy is that this evolution wasn’t accidental; instead, it was driven by a set of developers who chose to invest early, long before the narrative had caught up.
 

Rising skylines, refined living: The evolution of Noida–Ghaziabad into a luxury real estate hub
 

The shift gained real momentum when infrastructure began to align with intent. The Noida Expressway evolved into a defining spine for high-end residential development, while the FNG Expressway started to redraw accessibility across city edges. What followed was developers stepping in to convert connectivity into a credible product, and building not just homes, but a sense of aspiration and long-term trust. Few developers entered at a time when social infrastructure was still finding its footing, and end-user confidence remained tentative at best. Over time, these calculated risks began to compound, turning locations like Sector 150 and 144, Noida Extension, and Siddharth Vihar into some of the region’s most referenced micro-markets.
 

At the heart of this evolution are developers who approached the market with sharply defined philosophies, each distinctly shaping the region.
 

Gulshan Group – Strengthening its presence in the luxury segment, Gulshan Group has partnered with Indian Hotels Company Limited (IHCL) to bring a landmark hospitality-led development to Noida. The project will feature the country’s tallest Taj hotel along with branded serviced residences, introducing a new dimension of refined, service-driven living to the Noida Expressway. With residences in the Rs. 35–40 crore range, the development is positioned to offer a seamless blend of design, comfort, and the signature hospitality experience associated with the Taj brand, catering to a discerning segment seeking elevated urban lifestyles.
 

Nimbus Group – With a legacy rooted in early investments across emerging corridors, Nimbus Group has evolved into a developer known for strengthening buyer confidence in Noida’s growth micro-markets through a balanced focus on timely delivery, functional design, and long-term livability. Its project, Nimbus The Arista Luxe in Sector 168, exemplifies this approach with thoughtfully planned residences that prioritise open green spaces, efficient layouts, and understated luxury, complemented by double-height entrance lobbies and integrated smart home features. Building on this, the development also introduces a strong wellness-led proposition, with homes designed to maintain indoor air quality (AQI) below 50 through advanced filtration systems- reflecting a shift towards healthier, future-ready urban living.
 

Prateek Group – As one of the earliest luxury developers in Noida, Prateek Group launched the region’s first luxury project, Prateek Stylome, in 2011, followed by Prateek Edifice in 2013 — steadily raising the bar in NCR’s real estate market. Its integrated township, Prateek Grand City in Siddharth Vihar, blends scale with open spaces and lifestyle amenities, while Prateek Canary in Sec-150 Noida offers low-density living with privacy and a premium feel. Through a consistent focus on livability and design, the Group has been instrumental in building buyer confidence in high-value housing.
 

County Group – Operating at the upper end of the spectrum, the Group’s boutique developments have steadily pushed the market beyond conventional premium. Projects like Jade County in Wave City and Clove County in Sector 151, Noida, bring in a more refined, design-led sensibility to emerging and established micro-markets alike, and shape a distinctly aspirational luxury narrative.
 

Experion Developers – An FDI-backed real estate firm, Experion Developers applies a disciplined methodology to residential projects. Following Experion Elements, the firm launched its second project, SAATORI, in Sector 151, Noida, along the Noida Expressway. This low-density, Japanese-inspired community offers three high-rise towers with few residences per core. The company has recently crossed Rs 1800 crore sales for this luxury residential venture. With a strong focus on wellness, green spaces, and globally influenced design, the project underscores Experion’s commitment to crafting future-ready living environments.
 

Delhi NCR recorded 9,677 new residential unit launches in Q1 2026, 26% jump year-on-year basis. Greater Noida and Noida contributed 23% and 4% share, respectively. Sector 150, for instance, emerged as a low-density, lifestyle-driven enclave where planning took precedence over pace, while sectors 144 and 143 along the Noida-Greater Noida Expressway evolved into a definitive premium belt, anchored by consistent developer activity.
 

In many ways, the trajectory of these markets reflects a gradual de-risking led by developers. What began as calculated bets on the outskirts has now turned into NCR’s most established residential landmarks, proving that in real estate, conviction often precedes consensus.

Shinji Fukuyo, Chief Blender of Suntory Global Spirits and one of the world’s most respected spirits artisans, visited India for an exclusive engagement centered on Hibiki, Suntory’s iconic blended Japanese spirits and a defining expression of harmony in spirits making. The visit marked a curated evening dedicated to the artistry, philosophy and craftsmanship that have established Hibiki as a global symbol of Japanese spirits.
 

Shinji Fukuyo brought the spirit of Japanese craftsmanship to India, celebrating the artistry behind Hibiki – a true icon from Suntory Global Spirits
 

As the fifth-generation Chief Blender in Suntory’s century-long legacy, Fukuyo represents a lineage of mastery that underpins Hibiki’s creation. Central to this is the Japanese philosophy of Wa, or harmony, where balance, subtlety, and depth are achieved through precise and thoughtful blending. His visit brought together Japan’s storied spirits heritage and India’s appreciation for refined, premium spirits, with Hibiki at the heart of the experience.

A Curated Hibiki Experience

This year’s edition unfolded across two marquee locations, Madeleine de Proust at Fairmont, Mumbai and The Collections at Four Seasons, Bengaluru as intimate, immersive showcases designed to bring the world of Hibiki to life. The exclusive tasting and masterclass-led evenings brought together spirits connoisseurs, industry leaders and tastemakers for a sensorial journey through Hibiki’s layered artistry, guided by the expertise of Shinji Fukuyo.

In Bengaluru, the experience extended into thoughtful cultural expressions, from an ice carving showcase led by Robert Hospet, Portfolio Advocate, South India, Suntory Global Spirits, to a calligraphy station offering personalised mementos for the guests. Created using traditional Japanese brush techniques and minimalist design, these elements reflected a quiet interplay of time, precision and transformation, echoing the harmony that defines every pour of Hibiki.

At its core was an exploration of Hibiki’s blending philosophy, rooted in the ideals of Miyabi, a Japanese concept of elegance and refinement that elevates nature into art. Guests were introduced to the meticulous process behind Hibiki, which harmoniously blends spirits from the Yamazaki, Hakushu Chita distilleries, each contributing to a precise balance between people and nature.

Matured across a range of casks—including American white oak, Spanish oak and rare Mizunara oak—Hibiki reveals its complexity through integration rather than intensity. Fukuyo shared insights into the Japanese approach to blending, where patience, sensitivity and respect for nature guide every decision, resulting in a spirits defined by elegance, depth and balance.

Symbolism Rooted in Harmony

The event also explored the symbolism embedded in Hibiki’s design—from the bottle’s 24 facets representing the Japanese lunar calendar and the passage of time, to the washi paper label and nuanced colour palette. These elements reflect the natural rhythms and aesthetic principles that define Hibiki’s character. This philosophy was echoed throughout the event, drawing subtle parallels between Japanese traditions and India’s own rich heritage of craftsmanship, ritual and storytelling.

Shinji Fukuyo, Chief Blender, Suntory Global Spirits, said: “Hibiki is an expression of harmony, bringing together nature, craftsmanship, and time in a way that is both subtle and deeply layered. In Japan, we pursue balance and refinement with great care, and Hibiki reflects this philosophy in every detail. It was a pleasure to share this approach with guests in India, where there is a growing appreciation for authenticity, craftsmanship, and the quiet beauty of Japanese spirits.”

For more information on Hibiki, please visit house.suntory.com/hibiki-spirits

WHEN:

March 31, 2026 – Mumbai

April 2, 2026 – Bengaluru

WHERE:

Fairmont Hotel, Mumbai

Four Seasons Hotel, Bengaluru