Gold in India is considered much more than just a metal, it’s woven into the countrys cultural fabric. Gold is a trusted investment, and often the go-to financial backup during times of need. Whether it’s a wedding, festival, or simply an investment for the future, gold holds immense value.

Bajaj Finserv Gold Loan

However, gold prices keep fluctuating daily and understanding the factors behind these price changes can help individuals make more informed decisions, whether they’re buying, selling, or looking to unlock the value of their gold. Let’s deep dive into the gold price today in Jaipur and how one can make the most of it, whether through buying, selling, or using gold as collateral for a loan.

Gold rate dynamics
Gold price today in Jaipur, like in any city in India, often fluctuate, reflecting dynamic market conditions. These changes impact decisions related to buying, selling, or leveraging gold. For those considering a gold loan, such price movements can directly influence the loan amount, as it depends on the current value of gold. Bajaj Finserv Gold Loan provides an efficient way to unlock the value of gold, offering quick disbursal, minimal paperwork, and flexible repayment options. With loans ranging from Rs. 5,000 to Rs. 2 crore and free gold insurance, Bajaj Finance ensures a secure and transparent process to meet diverse financial needs.

Let’s explore the major reasons affecting gold rates in India:

1. Global economic trends: Events like inflation, geopolitical tensions, and fluctuations in currency values have a direct impact on international gold rates. Since India imports most of its gold, these global shifts affect local markets in Jaipur as well.
2. Import duties and taxes: Changes in government policies, such as import duties and GST rates, play a significant role in determining gold prices in the region.
3. Seasonal demand: Jaipur’s rich cultural calendar, filled with weddings and festivals, creates an increased demand for gold, especially during peak seasons, which can drive prices up.
4. Currency exchange rates: Since gold is priced globally in US dollars, fluctuations in the rupee-dollar exchange rate have a direct effect on gold prices locally.

By understanding these factors, individuals can make better financial decisions and time their buying, selling or leveraging activities smartly.

Using gold as collateral for a loan
Gold loans are becoming increasingly popular due to their simplicity and flexibility. Leveraging gold for a loan allows individuals to access immediate funds without the need to part with their precious jewellery. The process is simple, just pledge gold jewellery (18-22 karat), undergo evaluation, provide the required documents, and receive the loan amount upon approval.

Before applying for a gold loan, it’s essential to understand one’s repayment obligations. The gold loan EMI calculator is a helpful tool that estimates monthly repayments based on key factors such as loan amount, interest rate and repayment tenure.

Reasons to consider the Bajaj Finserv Gold Loan
When it comes to leveraging gold for a loan, Bajaj Finance offers a suite of benefits:

• Quick disbursal: Once approved, funds are credited to the borrower’s account without delay.

• Minimal paperwork: The loan process is efficient with minimal documentation required.

• Loan range: Bajaj Finserv offers loans from Rs. 5,000 to Rs. 2 crore, catering to a wide range of financial requirements.

• Convenient repayment options: Borrowers can choose a repayment plan that aligns with their financial situation.

• Free gold insurance: Bajaj Finance provides free insurance for the gold pledged, offering additional peace of mind.

• No hidden charges: Borrowers are guaranteed complete transparency, ensuring they know exactly what they are paying for.

For those considering a gold loan, Bajaj Finance offers an easy, quick, and secure way to unlock the value of their gold while benefiting from transparent processes and convenient repayment options. Explore gold loan options with Bajaj Finance today!

T&C apply

About Bajaj Finance Limited

Bajaj Finance Ltd. (‘BFL’, ‘Bajaj Finance’, or ‘the Company’), a subsidiary of Bajaj Finserv Ltd., is a deposit taking Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI) and is classified as an NBFC-Investment and Credit Company (NBFC-ICC). BFL is engaged in the business of lending and acceptance of deposits. It has a diversified lending portfolio across retail, SMEs, and commercial customers with significant presence in both urban and rural India. It accepts public and corporate deposits and offers a variety of financial services products to its customers. BFL, a thirty-five-year-old enterprise, has now become a leading player in the NBFC sector in India and on a consolidated basis, it has a franchise of 80.41 million customers. Bajaj Finance has a credit rating of AAA/Stable for its Fixed Deposit program from CRISIL and ICRA, AAA/Stable for long-term borrowing from CRISIL, India Ratings, CARE and ICRA, and A1+ for short-term borrowing from CRISIL, India Ratings and ICRA. It has a long-term issuer credit rating of BBB-/Stable and a short-term rating of A-3 by S&P Global ratings. To know more, visit www.bajajfinserv.in.

Prestige, a pioneer in kitchen appliances, proudly marks 75 years of its iconic brand. The revolutionary products from this Prestige Brand has transformed the way homemakers cook nationwide, cementing Prestige’s place as a household name and an industry leader.

Prestige Marks 75 Years of Revolutionizing Home Cooking with Iconic Innovative Products

From its humble beginnings, Prestige has grown to become a market leader across multiple categories, including Pressure Cookers, Gas Stoves, Induction Cooktops, Rice Cookers, and Breakfast Appliances. In the cookware category, brand offers products like casseroles, dosa tawas, roti tawas, grill pans, saucepans, kadhais, fry pans, and idli cookers. Offering a diverse range of kitchen essentials, Prestige has enriched consumers lives with innovative solutions. Today, the brand also leads in categories such as mixer grinders and the Tri-ply range of cookers and cookware. This remarkable journey reinforces the company’s commitment to innovation and quality, exemplified by its unique position as the worlds sole manufacturer operating fully automatic plants dedicated to the production of pressure cookers.

TTK Prestige has been honored with multiple prestigious awards, showcasing its excellence and innovation across various categories. Leading the list of accolades is the recognition as a Superbrand 2024 for consecutive 18 Years by Superbrands India Media Private Limited. The brand has also been awarded the Indias Most Trusted Pressure Cooker Brand Award – 2024 and the Indias Most Desired Pressure Cooker Brand Award – 2024 by TRAs Brand Trust Report. Among the other notable accolades are the Best Use of PR for Crisis Management (Design Infringement) at the CommuniCon Awards 2024 and the New Product Launch – Consumer Durables for the Induction Cooktop with Whistle Counter campaign at the E4M Marketing Awards South. Adding to its achievements, TTK Prestige has also been recognized as the Top 50 Brands Award and under the Evergreen Brand category.

Leading the evolution in the pressure cooker industry, Prestige has pioneered numerous innovative solutions that have resolved consumer pain-points and transformed their cooking experience. Starting with its outer lid aluminum pressure cookers in 1959, the brand expanded globally in 1974 and introduced the groundbreaking gasket release system in 1982 for improved safety. In 1993, Prestige set new standards for durability with its stainless steel pressure cookers and, in the same year, launched non-stick cookware for health and convenience.

In 2002, Prestige introduced its powerful mixer grinders, catering to diverse kitchen needs. By 2005, the inner lid Handi Pressure Cookers further refined the cooking experience. In 2007, Prestige evolved into a total kitchen solutions brand, and by 2009, it launched unique induction cooktops specifically designed for Indian cooking. The Svachh range, introduced in 2019, further advanced safety and hygiene with modern technology and sleek design.

In 2017, Judge by Prestige brought quality kitchen solutions to value-seeking consumers at competitive prices. Prestige has also been at the forefront of modern kitchen technologies, including the Svachh range of gas stoves designed for cleaner use and the Induction Cooktop with cooker whistle-counting capabilities for enhanced precision. Safety and efficiency were further prioritized with the Safe Sense technology in chimneys, ensuring that users benefit from intelligent heat sensing and automatic shutdown features. In 2023, Prestige launched the Tri-ply Svachh Flip-On pressure cooker with a deep, spillage-control lid, ensuring mess-free cooking and easier cleaning. The recently launched Efficia Gas Stove, with its pioneering 75% thermal efficiency, sets new standards for energy savings and sustainability, surpassing traditional stoves in performance. The brand’s innovations continue to address diverse consumer needs, bringing sophisticated, easy-to-use solutions into kitchens worldwide.

With 5 state-of-the-art manufacturing plants, the presence in over 60,000 retail outlets, and now a strong online presence, Prestige is reaching consumers across the country. It’s exclusive offline presence includes over 700+ company-owned Prestige Xclusive stores in more than 305 cities across 28 states. As an iconic brand, Prestige continues to expand its footprint in India and globally, ensuring its trusted products, designed to meet every need in the kitchen, are accessible to all. The brand remains committed to innovation, offering energy-efficient appliancesand smart cooking systems that enhance user convenience and safety, thus building a closer bond with its valued customers.

Reflecting on this momentous occasion, Venkatesh Vijayaraghavan, MD & CEO of TTK Prestige said, “Weve been an integral part of countless families and homes for generations, adding value to their lives with innovative kitchen solutions for 75 years. Weve continually pushed the boundaries of innovation with our pressure cooker and kitchen appliances, introducing revolutionary features and setting industry standards. Throughout the years, weve stayed true to our four core pillars: safety, health, convenience, and aesthetics. Today, weve blossomed into a household name, standing at the forefront of the future, eagerly anticipating the transformations yet to come. For 75 years, weve made it our mission to understand Indian homemakers and cater to their every need, but we are still young, with many more hearts and homes to conquer. Heres to the next chapter of our journey.”

As ‘Prestige’ commemorates 75 years of excellence, the brand looks forward to continuing its mission of innovation and serving the needs of households across India and beyond.

About TTK Prestige

TTK Prestige Limited is part of the TTK Group. Over the past six decades, TTK Prestige has emerged as India’s largest kitchen appliances company, catering to the needs of homemakers across the country. Every Prestige product is built on the pillars of safety, innovation, durability, and trust, making the brand the first choice in millions of homes. In April 2016, TTK Prestige acquired UK-based Horwood Homewares and launched the Judge brand in India in August 2017.

The Bajaj Finserv Healthcare Fund has entered the final day of its New Fund Offer (NFO) period, which closes on December 20th, 2024. Launched on December 6th, this open-ended thematic equity fund is designed to help investors tap into the booming healthcare sector in India. This article explores why you should consider investing in this fund, how it capitalizes on Indias healthcare megatrends, and who should invest in it.

Invest in Bajaj Finserv Healthcare Fund

India’s healthcare industry: A transforming landscape

Indias healthcare landscape has been undergoing a massive transformation, especially in the aftermath of the Covid-19 pandemic. The pandemic underscored the importance of a strong healthcare system, while simultaneously driving a surge in health awareness. From increased focus on medical infrastructure to the adoption of healthier lifestyles, the pandemics impact on the healthcare sector cannot be overstated.

Since the pandemic, India has made significant strides in improving its healthcare infrastructure, expanding research and development, and increasing access to quality healthcare services. Notably, the country has become a global hub for pharmaceutical manufacturing, including the production of vaccines and the use of innovative diagnostic technologies.

This rapid growth presents an opportunity for investors who wish to be a part of India’s healthcare evolution. The Bajaj Finserv Healthcare Fund is strategically positioned to capture the potential of this sector, which is expected to become one of India’s largest economic contributors in the coming years.

The megatrends strategy: A visionary approach

The Bajaj Finserv Healthcare Fund follows a strategic approach called the megatrends strategy, which aims to capitalize on long-term growth trends shaping the healthcare landscape. The key megatrends identified by the fund include:

Regulatory megatrends: The government’s push through initiatives like the Ayushman Bharat scheme, and its support for the pharmaceutical sector through the Production Linked Incentive (PLI) scheme, is driving growth in healthcare.

Economic megatrends: Rising disposable incomes, urbanization, and increased healthcare spending are creating a favourable economic environment for the healthcare sector.

Demographic megatrends: India’s aging population and expanding middle class are fuelling demand for healthcare services, insurance, and wellness products.

Social megatrends: Growing health awareness, especially post-pandemic, has led to a rise in preventive healthcare, nutrition, fitness, and mental wellness.

By focusing on these transformative trends, the Bajaj Finserv Healthcare Fund aims to invest in companies that are poised to benefit from India’s expanding healthcare market.

Why should you invest in the Bajaj Finserv Healthcare Fund

There are several reasons why you may want to consider investing in the Bajaj Finserv Healthcare Fund:

Wealth creation potential: The healthcare sector in India is expected to grow at a rapid pace in the coming years, providing significant wealth creation opportunities for early investors.

Exposure to megatrends: The fund’s focus on long-term trends gives it an edge in identifying sectors that will drive India’s healthcare growth for years to come.

Diversification benefits: Healthcare is a specialized sector with relatively low correlation to other sectors like technology or finance. This allows investors to diversify their portfolios while maintaining exposure to a high-growth industry.

Strong fundamentals: Healthcare-related sectors are in a strong position, with healthy financials and ample growth potential, particularly as India’s healthcare infrastructure continues to develop.

Who should invest in the Bajaj Finserv Healthcare Fund

This fund is suitable for:

Long-term investors: If youre looking for a long-term investment, this fund’s strategy is built to capture growth over the next 5+ years.

Investors with a relatively higher risk appetite: Since the fund invests in thematic healthcare sectors, it may carry a slightly higher risk. However, those with a higher risk tolerance can benefit from the potential returns.

Investors seeking sector diversification: If you’re looking to diversify your portfolio and add exposure to a growing sector like healthcare, this fund offers a suitable opportunity.

Conclusion

The Bajaj Finserv Healthcare Fund can be a suitable investment opportunity for those looking to capitalize on the massive growth potential of India’s healthcare sector. By starting an SIP investment or lumpsum investment in this fund, you can gain exposure to some of the most transformative trends shaping the future of healthcare. The NFO closes today, December 20th, so act quickly if you want to be a part of this exciting growth story. Whether youre seeking long-term wealth creation, diversification, or exposure to healthcare megatrends, this fund provides a strategic way to invest in one of the country’s most favourable sectors.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

Sachit Shastri, a DP1 student from Oakridge International School Bengaluru represented the school at the prestigious Nord Anglia Education (NAE) STEAM (Science, Technology, Engineering, Art and Maths) Week at Massachusetts Institute of Technology (MIT). Along with 65 peers from NAE schools worldwide, Sachit had the opportunity to engage with MIT professors, graduate, and undergraduate students in hands-on research activities.

Sachit with his NAE peers at MIT

During his time at MIT, Sachit collaborated with a diverse group of students on an innovative camera mount project designed for studying the northern lights in extreme and cold environments. The project provided a unique platform for Sachit to learn from some of the brightest minds in STEAM.

Sachit at MIT

Reflecting on his experience, Sachit shared, “The group project, in particular, was an incredible experience where I worked with students from around the world. We designed a camera mount that could survive in harsh conditions-a truly exciting challenge.” Sachit returned to Oakridge with invaluable learning experiences, which he eagerly shared with fellow students during Science Week at the school.

The MIT-Nord Anglia STEAM Programme enables students to experience a university-inspired approach to learn STEAM subjects. Students learn from MIT researchers, scientists and experts at the forefront of these fields, as well as taking a hands-on approach to problem solving through

1. In-School and online STEAM Challenges

2. NAE STEAM week @ MIT

3. Professional development of teachers

About Nord Anglia Education

As a leading international schools organisation, were shaping a generation of creative and resilient global citizens who graduate from our schools with everything they need for success, whatever they choose to be or do in life.

Our strong academic foundations combine world-class teaching and curricula with cutting-edge technology and facilities, creating learning experiences like no other. Inside and outside of the classroom, we inspire our students to achieve more than they ever thought possible.

No two children learn the same way, which is why our schools around the world personalise learning to what works best for every student. Inspired by our high-quality teachers, our students achieve outstanding academic results and go on to study at the worlds top universities. Our Nord Anglia global family includes 80+ day and boarding schools in 33 countries, teaching over 90,000 students from ages 3 to 18.

To learn more or apply for a place for your child at one of our schools, visit www.oakridge.in/bengaluru.

For admission enquiries, write to mac.blr@oakridge.in

When creating content, preparedness, and flexibility are key, as is a versatile wireless audio system that helps you capture sound easily and quickly without sacrificing audio quality. For creators and videographers, Sennheiser launched Profile Wireless, a two-channel, 2.4 GHz wireless microphone system that connects to mobile phones, cameras, or computers, and can be used as a clip-on mic, handheld mic, or table-top microphone – whatever the situation demands.

Everything included for capturing high-quality audio with unprecedented ease of use

Profile Wireless includes everything for capturing high-quality audio with unprecedented ease of use. It has a multifunctional charging bar that stores and charges the systems key components and doubles as a handheld or desktop mic. The charging bar safely holds a two-channel mini-receiver with an OLED touch display, two pre-paired clip-on microphones that automatically connect to the receiver, magnetic clips for attaching the mics to delicate clothing, and adaptors for connecting the receiver to mobile phones or a camera cold shoe mount.

Speaking about the products, Mr. Vipin Pungalia, Country Manager & Director- Sales Pro Audio at Sennheiser India said, “In todays era of digital media, there are millions of content creators and active content consumers in India. Sennheiser’s versatile multi-tool is designed to empower creators of all levels, simplifying their workflow and elevating their audio quality to new heights. It was important to us that Profile Wireless can master a diverse set of recording requirements while being as compact and portable as possible. The range of use cases for Profile Wireless is impressive.”

Reliability where you most need it

With an impressive wireless range of up to 245 meters, this system ensures clear audio even over long distances. Each clip-on wireless microphone boasts 16GB of onboard memory, capable of recording up to 30 hours of audio at 24-bit / 48kHz resolution. To safeguard against audio loss, the Profile Wireless features a Backup Recording Mode that automatically activates internal recording if the wireless signal weakens. Additionally, the Safety Channel Mode records backup audio at a lower volume to prevent clipping. By recording simultaneously at two different audio levels, the Profile Wireless not only minimizes the risk of clipped audio but also maximizes the dynamic range of the capsule, ensuring superior sound quality for every shoot.

Profile Wireless is a unique compact 2.4 GHz wireless system featuring an integrated handheld option with an impressive 15+ hours of runtime. Unlike other systems, Profile Wireless allows the use of microphones even while recharging. Designed with creators in mind, it boasts usability features such as an auto-rotating receiver display, no app requirement, and diverse mounting options. Unique to Sennheiser, the thread mounts on the components ensure smooth workflows in content creation, making Profile Wireless the ultimate choice for seamless and efficient audio recording.

Availability and pricing

Profile Wireless will be available within Q1 2025 and at a retail price of INR 29,900.

About Sennheiser

We live and breathe audio. We are driven by the passion to create audio solutions that make a difference. Building the future of audio and bringing remarkable sound experiences to our customers – this is what the Sennheiser brand has represented for more than 75 years. While professional audio solutions such as microphones, meeting solutions, streaming technologies, and monitoring systems are part of the business of Sennheiser electronic GmbH & Co. KG, the business with consumer devices such as headphones, soundbars and speech-enhanced hearables is operated by Sonova Holding AG under the license of Sennheiser.

www.sennheiser.com

www.sennheiser-hearing.com.

• Launch of the Portl UltraGym, an advanced portable strength training system

• Expansion into Qatar, UAE, and Saudi Arabia: Driving International Growth.

• Partnerships with Taj, Accor, and many more luxury hotels establish Portl as a Leader in Hospitality Wellness Solutions

• Targeting 100% Growth : Ambitious Plans to Double User Base Within 12 Months

Portl, a leading innovator in home fitness technology, has announced the launch of the Portl UltraGym, an all-in-one portable strength training system designed to make strength training more accessible at home. This marks a significant milestone in Portl’s growth journey as it expands its product offerings across India. As part of its broader strategy, Portl is also focusing on strengthening its presence in international markets, particularly the Middle East, while deepening partnerships with key hospitality brands.

UltraGym

The Portl UltraGym sets a new benchmark for home fitness with its innovative digital weights technology, offering professional-grade workouts in a compact design that requires just 2.4 square feet of space. Combining convenience and efficiency, it eliminates the need for bulky traditional equipment like dumbbells and squat racks, making it ideal for users at any fitness level. With a launch price of Rs.59,990/- , the UltraGym delivers world-class trainingwhile being both versatile and portable. It will be available starting 19th December, 2024 on Portl’s official website (https://portl.co)

Since its inception in 2021, Portl has established itself as a disruptor in the fitness tech sector, serving users across India and international markets, collectively completing over 20,000 hours of workouts. With strong customer engagement, Portl aims to double its user base in the next 12 months, driven by innovation and strategic market expansion.

Advanced Features of the Portl UltraGym
The Portl UltraGym seamlessly integrates its proprietary Hydraulic and Electromagnetic Resistance (H.E.R.S) Technology with unparalleled ease of use. Designed to cater to diverse fitness needs, it offers revolutionary adjustable digital weights, starting from as little as 0.5 kg and scaling up to 70 kg, making it ideal for users across all fitness levels. With multiple training modes-including standard, eccentric, isokinetic, elastic, and rowing-it provides a versatile workout experience that adapts to individual goals.

The UltraGym also pairs with its companion mobile app, which enhances the overall experience by enabling effortless control of the device. Users can explore guided workout plans, create personalized routines, and monitor their progress with detailed metrics, ensuring a highly customized fitness journey.

“The launch of the UltraGym marks a pivotal moment in our journey to redefine fitness and wellness. By combining unparalleled versatility, compact design, and affordability, the UltraGym makes professional-grade strength training accessible to everyone, regardless of their fitness level or space constraints. This launch is also a testament to our commitment to innovation, as we continue to invest in cutting-edge hardware, AI, computer vision, and imaging technologies to deliver personalized, data-driven fitness experiences. As we expand our footprint across India and key international markets, we remain focused on empowering individuals worldwide to achieve their fitness goals with greater efficiency, convenience, and impact,” Indraneel Gupta, Founder and CEO of Portl.

Strategic Partnerships and Market Expansion
Portl is actively strengthening its footprint in India while gearing up for expansion into the Middle East, targeting markets such as Qatar, UAE, and Saudi Arabia over the next 12 to 18 months. The company has already forged collaborations with renowned hospitality brands, including the Taj Group of Hotels (IHCL), Accor Group, positioning itself as a reliable provider of on-demand wellness solutions for premium travelers.

To support its global growth ambitions, Portl has aligned with strategic partners who will help introduce its cutting-edge products and services to new audiences across different regions, making fitness and wellness more accessible worldwide.

R&D and Technological Innovation
Portl remains deeply committed to investing in research and development to stay ahead in the fitness technology space. By harnessing advancements in artificial intelligence, computer vision, and imaging, the company continues to innovate and aims to bring more products to market. These innovations include non-invasive health tracking, real-time feedback on exercise form, and hyper-personalized fitness programs. This dedication to technological progress will ensure that Portl delivers an engaging and effective experience for users at every stage of their fitness journey.

About Portl
Portl is a technology company specializing in fitness, health, and wellness based out of Hyderabad. Founded in 2021, Portl leverages cutting-edge AI and personalization technology to deliver accessible, highly-tailored fitness experiences directly into people’s homes. Portl’s mission is to empower individuals to achieve their wellness goals with products that adapt to their unique needs and preferences. With a steadfast commitment to innovation and quality, Portl aspires to become the leading Fitness & Wellness ecosystem of the world,

For more information Visit to www.portl.co.

Antara Senior Care, an integrated eco-system provider for lifestyle and lifecare solutions for seniors, and a part of the $4 bn Max Group, is proud to announce a strategic collaboration with Dr. Lal PathLabs, one of India’s most trusted names in diagnostic services. Through this partnership, the two organizations will jointly offer diagnostic services to senior customers, strengthening their commitment to providing accessible, accurate, and timely healthcare solutions across the country.

Antara Senior Care partners with Dr. Lal PathLabs

The partnership will also facilitate greater access to cutting-edge diagnostic technology, with Dr. Lal PathLabs’s state-of-the-art laboratories ensuring accurate test results and fast turnaround times. Antara’s wide network of healthcare professionals and service points will help streamline the sample collection process, ensuring convenience and efficiency for users. With special diagnostic packages designed to address various specific needs of seniors, the collaboration will be a step closer to ensuring timely and early diagnosis and discovery in case of any health challenges. This curated geriatric care package – Varishtha Aarogya Vardaan — includes a comprehensive range of essential blood tests specifically curated for seniors. These tests are designed to address critical health parameters and ensure a thorough assessment of overall wellbeing.

Commenting on the collaboration, Mr. Ishaan Khanna, CEO, Antara Assisted Care Services, said, “We are very happy to partner with Dr. Lal PathLabs to bring high-quality diagnostic services closer to our seniors. This collaboration will enhance our ability to provide better geriatric care and ensure seamless experience for our elderly customers, from sample collection to result delivery.”

Mr. Shankha Banerjee, CEO, Dr. Lal PathLabs, expressed, “Our partnership with Antara is an important step forward in our mission to improve healthcare services for elderly patients. By combining Antara’s extensive network in senior care and our expertise in testing, we will ensure that seniors receive accurate and timely results, which are critical for effective healthcare management, particularly in geriatric care.”

With this collaboration, both Antara Senior Care and Dr. Lal PathLabs are reaffirming their commitment to setting new standards in healthcare services and improving the overall health outcomes for millions of patients across India.

About Antara

Launched in 2013, Antara is the senior-care business of Max India Limited, part of the 5 billion Max Group. It is an integrated ecosystem for senior care, operating in two main lines of businesses – Residences for Seniors and Assisted Care Services.

Antara’s first senior residential community in Dehradun comprising nearly 200 families, caters to their social, recreational, educational, wellness, and health-related needs. In 2024, it will open its second senior living community in Noida’s Sector-150 with families moving into the 340 apartments built in the first phase.

Antara’s Assisted Care Services include ‘Care Homes,’ ‘Care at Home‘ and ‘Antara AGEasy ‘. This line of business caters to seniors, who need more immersive interventions in their daily lives due to medical or age-related issues. With facilities across Gurgaon, Noida and Bengaluru, the Care Homes provide long-term care to seniors who require constant medical and nursing supervision, and short- term care services for the recuperation of seniors. Its Care at Home services, offered in Delhi-NCR, Bengaluru and Chennai, provides well-equipped, trained professionals offering care to seniors inside their home’s comfort. Antara AGEasy – an online and offline store – focuses on senior specific products and solutions to manage chronic health conditions.