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PayU Integrates LazyPayEMI to Offer Seamless Checkout Solution for Millions of Indian Consumers

PayU, one of India’s leading digital financial services providers, has announced the integration of LazyPayEMI solution into its checkout platform. This integration underscores PayU’s commitment to enhancing affordability and accessibility in digital payments, empowering merchants to offer seamless paymentoptions for high-value online purchases to customers at checkout.

PayU integrates LazyPay EMI, enabling easy checkout options for high-value purchases

LazyPay EMI is designed to streamline high-value online purchases by providing consumers with flexible and hassle-free checkout options. By integrating this solution into PayU’s checkout infrastructure, merchants can now enhance the checkout process for transactions ranging from ₹5,000 to ₹1 lakh, with repayment terms spanning 3 to 12 months.

The integration will enable PayU’s extensive merchant base of over 5 lakh businesses to offer flexible checkout options to millions of customers, driving higher conversions and expanding their reach. Simultaneously, LazyPay’s 3 million active users will benefit from seamless access to PayU’s diverse merchant network, creating a mutually beneficial ecosystem that enhances affordability and convenience.

Commenting on the partnership, Nikhil Mehta, Senior Vice President – Payments Strategy and Partnerships- PayU, said, “We are thrilled to integrate LazyPayEMI into our platform. Digital credit adoption is expected to reach ₹7.6 trillion by 2026, and we expect this partnership to play a pivotal role in expanding access to affordable credit for millions of customers who may not have access to traditional credit cards. We expect this move to also boost transaction volumes and merchant conversions significantly by enabling more consumers to access instant credit at checkout.”

The integration of LazyPay EMI into PayU’s checkout platform marks an important step in our mission to make high-value purchases more affordable and accessible for Indian consumers. This collaboration enables millions of customers to seamlessly opt for flexible repayment plans without the need for a credit card, while helping merchants increase conversions and reach new customer segments. By delivering a smoother and more accessible payment experience, we continue to address evolving consumer needs and drive significant growth opportunities for businesses,Ankit Nahata, Business Head – LazyPay added.

The LazyPay EMI solution eliminates the need for a credit card, offering a seamless experience supported by easy API integration. Key features of the solution include online KYC processing, easy EMI plan selection, and secure e-signing, ensuring a smooth, user-friendly process for both consumers and merchants. This integration is expected to drive significant growth in Gross Merchandise Value (GMV) by unlocking new customer segments and enhancing the overall shopping experience.

Inde News Hits 10 Million YouTube Subscribers and Earns Diamond Play Button: A Triumph for Dashmani Media

Inde News, owned by Sudhanshu Kumar, the visionary founder of Dashmani Media Private Limited, has reached a significant milestone by crossing 10 million subscribers on YouTube. Adding to this achievement, the platform has been awarded the Diamond Play Button by YouTube, symbolizing its growing impact in the digital journalism space.

Inde News Youtube Creator Award Diamond Button

A Journey of Excellence and Innovation

Since its inception, Inde News has become a trusted source for accurate and timely news. Covering diverse topics such as politics, entertainment, technology, and global affairs, the platform’s commitment to factual reporting and engaging content has set it apart in the crowded digital media landscape.

The Diamond Play Button is a testament to Inde News’ dedication to excellence and its ability to connect with millions of viewers.

Words from Sudhanshu Kumar

Reflecting on this milestone, Sudhanshu Kumar shared, “This achievement belongs to our viewers, who have been the driving force behind Inde News. Reaching 10 million subscribers and receiving the Diamond Play Button inspires us to continue delivering news that matters, with integrity and innovation.”

Celebrations and Future Plans

To celebrate, Inde News has announced a series of events, including interactive live sessions, behind-the-scenes features, and exciting giveaways for its audience. Moving forward, the platform plans to expand its regional language offerings, introduce exclusive news series, and enhance its global reach.

A Visionary Platform

Under the leadership of Sudhanshu Kumar and the team at Dashmani Media, Inde News is not just a news channel-it’s a movement that empowers viewers through credible journalism. This milestone is a stepping stone toward even greater accomplishments.

Stay tuned for more updates, exclusive content, and celebrations as Inde News continues to grow and redefine digital journalism.

#IndeNews10M #DiamondPlayButton #DigitalNews #DashmaniMedia #SudhanshuKumar

Top PVR Marketing Professional Arindam Pal Joins Xperia Group as Business Head – Integrated Sales

Having carved a distinct niche for itself in offering innovative, creative and futuristic solutions to clients in on-ground promotions, Xperia Gruoup has been registering an impressive growth trajectory over the years adding on impressive and distinguished clientele. With an ambitious expansion underway, the Group is joined by top Marketing professional of PVR – Mr Arindam Pal. Mr Pal joins Xperia Group as Business Head – Integrated Sales.

Top PVR Marketing Professional Arindam Pal Joins Xperia Group as Business Head – Integrated Sales

Armed with a Management degree from Indian School of Business (ISB) with a robust sense in sales management, analytical task management skills, Pal has had a chequered career in marketing and sales spanning over 24 years across sectors viz. Media (TV, Radio), Cinema, Banking, Financial Services and Telecom Industry. He has a strong edge and expertise to transform businesses with a sharp focus in steering his competitive Go-to-Market strategies, policies and SOPs for driving sales, accelerating YOY business growth. Pal has been ensuring customer delight and accomplishing multi-digit revenue increase while working with top notch organisations like PVR INOX Ltd (VP), Fever FM & Radio One (VP & Operations Head), Bharti Airtel Ltd., Religare Finvest Ltd, Times Business Solution Ltd. HDFC Bank etc.

Speaking on his new role at Xperia Group, Mr Pal said, “I am indeed happy to join a professionally managed Group like Xperia. My role in Group is cut out to drive growth, create niche and effective solutions and expand multiple-fold using creative, technological advancements. The market has huge potential and offers immense opportunities with creative and out-of-the-box ideas to delight clients. The team has good expertise and I am confident that we can take the growth story of Xperia Group to the next level.”

According to Mr Saibal Gupta, Managing Partner & Chief Executive Officer – Xperia Group, “We are delighted to have a seasoned marketing profesional like Arindam in our team. Arindam comes with cutting-edge marketing solutions, expert knowledge and sound delivery. His versatility in delighting clients is a well-known fact in various industries and we are looking forward to delight our clients too.”

HP Government Join Hands with Piramal Foundation to Launch Social, Emotional & Ethical Learning in the State

In a landmark move to revolutionize the state’s educational system, the Himachal Pradesh government formalized its partnership with the Piramal Foundation by signing a Memorandum of Understanding (MoU). This collaboration is set to align with the vision of the National Education Policy (NEP) 2020, focusing on fostering 21st-century skills, strengthening leadership, and enabling systemic change.

Dignitaries from the Piramal School of Leadership and Emory University along with the Himachal Pradesh Secretary of Education present during the signing of the MoU

At its core, the initiative aims to cultivate Social, Emotional, and Ethical Learning (SEEL) among the students of HP, paving the way for a future-ready and compassionate generation of learners. Piramal Foundation and the Himachal Pradesh government had signed a Letter of Intent earlier in May 2024 and have now formalized their commitment by signing a 5-year MoU.

The SEE Learning Program developed at the Compassion Centre, at Emory University, USA, was implemented in India through a partnership between Piramal Foundation and Emory University in 2019. This program enables students to strengthen themselves from within through a scientifically robust curriculum that teaches Compassion in the same way as one would teach Geography and Mathematics.

Over the past five years, Piramal Foundation has successfully implemented the SEE Learning program in 6 states across 100,000+ schools across India.

“Every child deserves the opportunity to grow into a good human being, but achieving this is no simple task. It requires a well-structured system to instill these values in our schools. And SEE Learning is perhaps the only solution that we can see. We were genuinely excited when this idea was first introduced. I see this as a valuable opportunity, and we are committed to making the most of it to ensure that every child in Himachal Pradesh benefits from this program,” said Shri Rakesh Kanwar, Secretary of Education, Government of Himachal Pradesh.

“This MoU holds great significance not just for the Piramal Foundation and the Government of Himachal Pradesh but, most importantly, for the children of Himachal Pradesh. Through this partnership, they will gain access to Social, Emotional, and Ethical Learning (SEEL). At Piramal Foundation, we are committed to ensuring that SEEL reaches every child, in every classroom, leaving no one behind,” said Saurabh Johri, Co-founder & Director, SOESC, Piramal School of Leadership.

“Integrating Social, Emotional, and Ethical Learning (SEE Learning) within education is essential for shaping a society rooted in compassion and strength. We are committed to embedding these transformative principles into the heart of India’s school system, nurturing academic growth along with empathy, ethical values, and emotional resilience among students. I believe this partnership with the Himachal Pradesh government is a significant step towards integrating SEE Learning into the state’s educational framework and paving the way for a more inclusive, compassionate, and future-ready education system for students across the region,”Monal Jayaram, Co-founder & Director, SOESC, Piramal School of Leadership.

“The critical need for compassionate education has never been more relevant, and we are taking this forward through SEE Learning. We deeply appreciate the profound support of Piramal Foundation in this endeavour,” said Dr. Lobsang Tenzin Negi, Executive Director, the Center for Contemplative Science and Compassion-Based Ethics, Emory University.

Other distinguished dignitaries present at the occasion included: Mr. Chhime Regzing Chhoekyapa, Senior Secretary at Office of the His Holiness Dalai Lama; Ms. Anshu Dubey and Mr. Ghanshyam Soni, Core Team Members, Piramal School of Leadership (PSL); Ms. Seema Verma, Coordinator, SPD Office, Samagra Shiksha; Ms. Maulshree Kalothia, Program Director, PSL; and Mr. Rajender Kumar, Program Manager, PSL.

This partnership between Piramal School of Leadership and the Himachal Pradesh Government marks a significant step towards creating a more equitable, innovative, and impactful education system.

About PSL
Piramal School of Leadership (PSL) is dedicated to leadership development through personal transformation in public systems. Designed for government sector middle managers and senior leaders, PSL operates across four schools: School of Education and Systems Change, School of Climate and Sustainability, School of Health, and School of Inclusion. PSL is aligned with national priorities and emphasises ‘Sewa Bhaav’ and innovation to address complex challenges in public systems. Through rigorous training and strategic partnerships with state governments and other organisations, PSL empowers leaders to drive meaningful change in public systems.

About SOESC
The School of Education and Systems Change at PSL nurtures students with self-agency and compassion, preparing them for the workforce through 21st-century education. We address the future-readiness gap by instilling ‘Sewa Bhaav’ in learners and middle managers, fostering a transformative shift in the public education system towards compassion and resilience for the future.

Bajaj Housing Finance Introduces Dual Rate Loans with a Fixed ROI for the First 3 Years

Bajaj Housing Finance Ltd (BHFL) launches the new Dual Rate feature for Home Loans and Loans Against Property in line with their focus on providing borrowers convenient repayment options to help make dream homes a reality.

Dual Interest Rate Loans with Fixed Interest Rate for 3 Years with Bajaj Housing Finance Limited

Key Features

With Dual Rate Home Loans and Loans Against Property, borrowers enjoy a fixed interest rate for the first three years of their repayment tenor. Consequently, with fixed EMIs over this period, borrowers benefit from predictability in their repayment obligation with removed interest rate volatility.

After the first three years, the loan converts to a floating interest rate loan linked to the BHFL Floating Rate Reference (FRR), allowing borrowers to benefit from changes in market conditions.

Applicability

Both salaried and self-employed individuals can benefit from this new feature, as well as a host of other features, such as competitive interest rates and quick and hassle-free processing on over 6,000 approved projects.

Further, in terms of Home Loans, the Dual Rate feature can be availed of by both – prospective borrowers looking to avail of a fresh Home Loan to purchase property, or existing borrowers looking to transfer their Home Loan for more favourable borrowing terms.

About Bajaj Housing Finance Limited

Classified as an ‘Upper-Layer NBFC‘ by the RBI pursuant to Scale Based Regulations, Bajaj Housing Finance Limited (BHFL) is a subsidiary of Bajaj Finance Limited – one of the most diversified NBFCs in the Indian market, catering to more than 92.09 million customers across the country. Headquartered in Pune, BHFL offers finance to individuals as well as corporate entities for the purchase and renovation of homes, or commercial spaces. It also provides loans against property for business or personal needs as well as working capital for business expansion purposes. BHFL also offers finance to developers engaged in the construction of residential and commercial properties as well as lease rental discounting to developers and high-net-worth individuals. The Company is rated AAA/Stable for its long-term debt programme and A1+ for its short-term debt programme from CRISIL and India Ratings.

For more queries, visit www.bajajhousingfinance.in.

Parimatch Sports Turned Kabaddi Players into Gladiators in its New Ad

As the world eagerly anticipates the release of Ridley Scotts “Gladiator II,” Parimatch Sports, a high-quality sportswear brand and associate sponsor of PKL, has launched a powerful campaign dedicated to this iconic sport. Drawing parallels to epic gladiatorial battles, the campaign captures the essence of sport-courage, strength, and strategy-along with the brands commitment to empowering your inner champion.

https://www.newsvoir.com/images/article/image1/30639_Parimatch.png

Parimatch Sports Turned Kabaddi Players into Gladiators in its New Ad

The flagship video of the campaign takes us on a journey to a gladiator arena, invoking the spirit of competition and valor. The tension is palpable as the iconic ‘kabaddi-kabaddi’ chant echoes, setting the stage for a legendary confrontation. The video draws powerful parallels between the bravery of a Kabaddi raider and that of a gladiator facing multiple opponents. As the intensity builds, the narrative asks, “Hai Himmat Panga Lene Ki” (Are you daring enough to take the challenge), inviting fans to reflect on their own courage.

The campaign reflects Parimatch Sports commitment to empowering fans to embrace challenges and strive for victory, mirroring the tenacity of Kabaddi players.

It is more than just a promotion; its an anthem to the spirit of Kabaddi and its athletes like Parteek Dahiya from Gujarat Giants, Ashu Malik from Dabang Delhi, Vijay Malik from Telugu Titans, highlighting resilience and pride in this traditional Indian sport.” commented the Parimatch Sports Press Office. “We aim to inspire our audience to embrace challenges and strive for victory, as Kabaddi champions do.

As an Official Partner of the Pro Kabaddi League (PKL) since 2021, Parimatch Sports has long expanded its collaboration beyond traditional sponsorship, focusing on enriching fans experience. The partnership includes exclusive meet-ups with PKL legends, memorable giveaways, and unique events designed to deepen fans’ connection to Pro Kabaddi.

About Parimatch Sports
Parimatch Sports is a high-quality sportswear brand inspired by the world’s top athletes and designed to equip every brave soul on their winning track. With passion at heart, Parimatch Sports creates pro-on-field kits for football and cricket teams and a comprehensive range of everyday workout clothes for fans. The main feature that makes this brand stand out from the crowd is its exclusive design, inspired by top world’s athletes and their victories on the pitch. Parimatch Sports appearance on the market pursues an ambitious goal-expanding the horizons of Indias love for sports, bringing it to a brand new level.

Saudia and flyadeal Rank Top Globally for On-Time Performance (OTP)

Saudia Group has announced exceptional On-Time Performance (OTP) rankings, for its subsidiaries, Saudia and flyadeal, achieving impressive global results, according to a report by the independent aviation tracking site, Cirium, for November 2024.

Saudia and flyadeal Rank Top Globally for On-Time Performance (OTP)

Saudia, the national flag carrier of Saudi Arabia, has emerged as the new leader among global industry peers, ranking first in On-Time Performance with an impressive on-time arrival rate of 89.85 percent. This achievement comes after operating more than 16,300 flights and marks the third time, following its first-place rankings in June and July of 2024. This accomplishment reiterates the integration and efficiency of Saudias operations.

flyadeal, one of the fastest-growing low-cost carriers in Saudi Arabia and the Middle East, achieved a remarkable on-time performance (OTP) of 90.48 percent, securing the second position in the global low-cost airline category for the second consecutive month. Notably, flyadeal was ranked first in this category in September 2024.

His Excellency Engr. Ibrahim Al-Omar, Director General of Saudia Group, said, “These outstanding results underscore the strategic importance of safe and timely operations, which significantly enhance customer confidence across our entire group. Saudia and flyadeals commitment to operational excellence is a testament to the collective efforts of our dedicated front-line staff and the invaluable support from all Saudia Group business units.”

He added, “Saudias comprehensive transformation program, “Shine” has been instrumental in achieving this accomplishment. Through the program, we launch initiatives aimed at enhancing guest experience and operational efficiency, as well as improving various services and products.”

Jeremy Bowen, Cirium Chief Executive Officer added, “Its fantastic to see Saudia take the top spot as the most on-time global airline in November, paired with sister carrier flyadeal which secured an impressive second place in the LCC category. These achievements really demonstrate the exceptional operational success of the Saudia Group. Their ongoing dedication to excellence and ability to deliver outstanding results month after month is truly commendable. They continue to set high standards and reinforce their significant impact on the airline industry.”

Within the upcoming few years, Saudia will be receiving 130 new aircraft, which aligns with the plan to double its seating capacity, reach new global destinations, as well as its commitment to bring the world to the Kingdom in line with Vision 2030. Saudia current fleet consists of 144 aircraft connecting the Kingdom with over 100 global destinations. The national flag carrier offers exceptional air services, blending warm Saudi hospitality with diverse, multilingual in-flight entertainment to suit all guest preferences.

flyadeal has a fleet of 36 Airbus A320 family aircraft operating from three main bases in Saudi Arabia – Riyadh, Jeddah and Dammam – to almost 30 year-round and seasonal destinations across the Kingdom and selected Middle East, European and North African cities. From early 2025, flying options will increase significantly as the airline embarks on an international expansion drive.

About Saudia

Saudia (Saudia Airlines) is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company has grown to become one of the Middle Easts largest airlines.

Saudia has invested significantly in upgrading its aircraft and currently operates one of the youngest fleet, with 144 aircraft. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 28 domestic airports in Saudi Arabia.

A member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO), Saudia has also been a member airline in SkyTeam, the second largest alliance, since 2012.

Saudia was recently awarded the “World Class Airline 2025” for the fourth consecutive year at The APEX Official Airline Ratings™ awards. Saudia has also advanced 11 places in the Skytrax airlines ranking of the World Best Airlines 2023. The Airline also ranked top among global airlines for best on-time performance (OTP) according to a report by Cirium.

For more information on Saudia, please visit www.saudia.com.

SSBeauty by Shoppers Stop Announces the Launch of Glamfluencer 2025 – India’s First Beauty Reality Show

Shoppers Stop, India’s premium fashion, beauty, and gifting omnichannel destination, is thrilled to announce its groundbreaking revolution in the beauty world – Glamfluencer 2025 by SSBeauty. India’s first-ever beauty reality show is designed to discover Indias next Super Beauty Influencer. This pioneering concept marks a transformative moment in both the beauty and entertainment industries, combining passion, education, and storytelling to create an unforgettable platform for aspiring influencers.

Glamfluencer by SSBeauty

This one-of-a-kind IP by SSBeauty promises unmatched drama, thrilling challenges, and transformative training. Contestants from across the country will undergo rigorous training in beauty techniques, content creation and digital trends while participating in challenges that test their creativity, knowledge, and resilience. Covering all aspects of beauty, the show will encompass makeup, skincare, fragrances, and haircare & styling, ensuring that contestants are equipped to inspire across every facet of the beauty industry.

The winner will claim the ultimate opportunity to cement their place as India’s next beauty icon, redefining what it means to inspire and influence in the beauty space.

Why Glamfluencer

  • India’s First-of-its-Kind: A beauty influencer reality show where talent meets opportunity.

  • Exclusive Mentoring: Industry leaders, digital mavens, and beauty experts will guide contestants.

  • Big Rewards: More than just a title – it’s a launchpad into the dazzling world of beauty and influence.

Commenting on the launch, Mr. Biju Kassim, Customer Care Associate and CEO of Beauty, Shoppers Stop said, “At SSBeauty, we believe in empowering individuals to redefine beauty and creativity in the Indian market. The launch of this unique IP aims to give India its very own Super Beauty Influencer. With Glamfluencer, we are not just launching a reality show – we are creating a transformative platform that celebrates talent, fosters innovation, and sets new benchmarks for the beauty industry, while positioning our country globally. This initiative aligns with our vision to inspire, educate, and amplify voices, bringing consumers and brands closer through unforgettable experiences.”

Stay tuned as the search for the Super Beauty Influencer unfolds on your favorite OTT channel. Glamfluencer – where beauty meets drama and dreams turn into reality!

Think you’ve got what it takes Stay tuned for audition details and exclusive behind-the-scenes content. The glam revolution is here – and it’s yours to own.

About SSBeauty

As a division of Shoppers Stop, SSBeauty is dedicated to empowering every woman to embrace her uniqueness and inspire others. Our ethos of “Inspiring Elegance” defines our innovative approach to beauty retail. Beyond mere shopping, SSBeauty offers a haven of indulgence, it includes dedicated Treatment Rooms, offering indulgent facials and spas, providing customers with a luxurious and rejuvenating experience. Beauty enthusiasts can indulge in the latest nail trends at the Nail Bar, featuring a wide range of nail care and styling options.

At SSBeauty, luxury meets diversity with an impressive lineup of global powerhouses like Dior, Bvlgari, Armani, YSL, Prada, Valentino, Gucci, Burberry, Rabanne ,D&G, Creed, Maison Margiela, Tom Ford, Estee Lauder, Hugo Boss, Carolina Herrera, MAC, NARS, Benefit Cosmetics, Clarins, Clinique, LOreal Paris, Maybelline, Max Factor, Adidas, Armaf Perfumes, and many more, alongside Indian favourites like Kama Ayurveda, Forest Essentials, and Joyology.

About Shoppers Stop Limited

Shoppers Stop Ltd. is the nations leading premier retailer of fashion and beauty brands, established in 1991. As of September 30, 2024, Shoppers Stop is spread across 112 department stores in 65 cities, the Company also operates 11 premium home concept stores under the name Home Stop, 87 Specialty Beauty stores of M.A.C, Este Lauder, Bobbi Brown, Clinique, Jo Malone, Too Faced, SSBeauty, and 20 Airport doors, 50 INTUNE Stores occupying an area of 4.4 M sq. ft.

Shoppers Stop is home to one of the countrys longest-running and most coveted loyalty programs First Citizen. The Companys one-of-a-kind shopping assistance service, Personal Shopper is revolutionising the way Indians shop, bringing more value, comfort, and convenience to customer experiences. The brands diversified Omni channel offers over 800+ recognized and trusted brands across an incomparable range of products that together serve our overarching objective of delivering customer delight.

Malaysia Extends Visa Exemption for Indian Nationals Until 2026

The government has announced an extension of the visa exemption for Indian nationals until December 31, 2026.

In a statement on Friday (Dec 20), Home Ministry secretary-general Datuk Awang Alik Jeman said this was in line with Malaysias 2025 Asean chairmanship and preparations for Visit Malaysia Year 2026.

He added that the government had extended a similar visa exemption to Chinese nationals until the same date.

Awang Alik said the governments visa liberalisation plan, which has been in place since December 1, 2023, aims to boost the countrys economic and tourism sectors while maintaining national security.

As part of this plan, a 30-day visa exemption is granted to nationals of the Peoples Republic of China and India.

This initiative is part of broader efforts to enhance Malaysias appeal as a travel destination while ensuring the safety and security of the nation,” he said.

About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.

The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nations tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).

Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.

Surya Sarees Celebrates World Saree Day 2024: A Tribute to Tradition and Timeless Craftsmanship

Surya Sarees, Delhi’s renowned ethnic fashion house, celebrates World Saree Day 2024 with grandeur, grace, and an unwavering commitment to India’s sartorial heritage.

Surya Sarees Celebrates World Saree Day 2024

The saree, an enduring symbol of elegance and craftsmanship, reflects centuries of artistry, woven into threads of tradition. Whether it’s the vibrancy of red symbolizing celebration or the purity of white speaking of grace, it is not just a garment but a legacy passed down to women of yesterday, today, and tomorrow. As proud custodians of this timeless art, Surya Sarees continues to champion the beauty and legacy of the saree in its signature style.

Rekindling Tradition in a Modern World
In an era where Western fashion dominates wardrobes, the artistry of sarees and their creators often risks being forgotten. From deep blues to festive yellows, Surya Sarees takes this responsibility to heart, striving to keep the magic of Indian craftsmanship alive and inspiring younger generations to embrace the saree in their own unique ways.

“It is our honour to showcase the splendour of sarees and ensure their place in contemporary fashion. Each saree tells a story, and we want every woman to experience this heritage,” said Mr. Raghav Mittal, COO of Surya Sarees.

The Grand Celebration
To mark this significant day, Surya Sarees is hosting an exclusive showcase featuring a curated collection of their handpicked sarees-masterpieces that blend classic traditions with contemporary designs. The invite-only event promises an immersive experience, featuring:

  • Saree Styling Sessions: Experts from Surya Sarees will guide attendees on ways to style sarees for every occasion-traditional or modern.

  • Saree Draping Workshop: Led by Jesi from Chennai, a renowned saree drapist, the session will unravel the art of flawless draping, highlighting the beauty of each fabric.

A Legacy of Craftsmanship
The sarees showcased are treasures of India’s rich textile heritage, encompassing both handloom and embroidered wonders:

  • Handloom Sarees: Banarasi (Varanasi’s golden weave), Kanjeevaram (Tamil Nadu’s silk marvel), Bandhej (Gujarat’s tie-dye art), Patan Patola (double ikat royalty), and Bhagalpur Tussar silks-each a masterpiece rooted in history.

  • Embroidered Classics: Kashmiri Tila work, Lucknowi Chikankari, Dabka Zardozi, and Parsi Gara-each thread is a testimony to intricate craftsmanship and tradition.

From the shimmering gold threads of a Kanjeevaram to the soft pink tones of a Lucknowi Chikankari, every creation at Surya Sarees reflects unparalleled artistry. Whether it’s the Kashmiri embroidery that mirrors the green beauty of the valley or the subtle orange hues of Gujarat’s Bandhej, these sarees pay homage to the artisans who keep these traditions alive.

A Commitment to Elegance
Surya Sarees stands as a beacon of India’s cultural heritage, ensuring the saree remains a cherished symbol of grace. On World Saree Day 2024, the fashion house invites saree lovers to celebrate not just a garment but the stories, skills, and timeless beauty woven into every fold.

For Surya Sarees, World Saree Day isn’t just a celebration-it’s a pledge to honor the legacy of Indian craftsmanship and inspire every woman to drape herself in tradition, with flair, elan, and pride.

For more information, please visit www.houseofsurya.com.