All India Gem & Jewellery Domestic Council (GJC), the apex body representing the Indian gem and jewellery industry, is pleased to announce that Mr. Rajesh Rokde has been elected as the new Chairman and Mr. Avinash Gupta the new Vice Chairman of the council. This is confirmed during the councils first Board Meeting of the COA 2025 – 26 post completion of their COA elections held in December 2024.

Rajesh Rokde – Chairman and Avinash Gupta – Vice Chairman of GJC

Mr. Rajesh Rokde, from the esteemed Rokde Jewellers in Nagpur, upholds a remarkable legacy of over 100 years in the jewellery industry. Representing the Large Retailers category in GJC, he has distinguished himself through an unwavering dedication to quality, innovation, and customer trust-the hallmarks of his familys renowned brand. His proactive leadership as Vice Chairman and Legal Committee Convener has significantly benefited the jewellery industry by addressing critical issues such as GST for the Gems and Jewellery sector, import duty, hallmarking, 411, and many other pivotal matters. He has made numerous representations to government officials to resolve these challenges, and his timely actions have consistently brought positive outcomes for the industry. Mr. Rajesh Rokde, a stalwart in the jewellery industry with decades of experience, takes over as the Chairman. Known for his visionary leadership and deep understanding of the challenges and opportunities within the sector, Mr. Rokde aims to drive initiatives that will strengthen the domestic market, promote innovation, and enhance the global competitiveness of Indian jewellery.

Mr. Rajesh Rokde, Chairman GJC, stated, “I am deeply honoured to take on the responsibility of leading GJC at this pivotal time. The Indian gem and jewellery industry stands at the cusp of transformation, and it is our mission to work collectively towards sustainable growth, increased consumer trust, and greater recognition on the global stage. I look forward to collaborating with industry stakeholders to achieve our shared vision.”

Mr Avinash Gupta, based in Hyderabad from Mamraj Mussadilal Jewellers is a renowned personality of the Gems and Jewellery Industry and over many years, he has played a pivotal role in GJC during his tenure 2016-2022.His pro active approach in legal and compliance issues has benefitted industry a lot for example GST for Gems and Jewellery Industry, Import Duty and many other critical matters. Mr Gupta has also played a lead role by representing GJC in delegation to Shanghai ,London and Turkey to study Gold Exchanges to setup IIBX and he has been instrumental in many other prominent initiatives of Industry Mr. Avinash Gupta, a respected name in the industry and a long-standing member of GJC, has been elected as the Vice Chairman. Mr. Gupta brings with him a wealth of experience and a strong commitment to fostering innovation and excellence across the sector.

Expressing his gratitude, Mr. Avinash Gupta said, “It is a privilege to serve as the Vice Chairman of GJC. Together with Mr. Rokde and our dedicated COA team, I am confident that we can address the challenges faced by the industry and pave the way for new opportunities. Our focus will remain on driving ethical practices, embracing technological advancements, and ensuring the growth of small and medium enterprises in this sector.”

Outgoing Chairman, Mr. Saiyam Mehra, who will now take the position as Immediate Past Chairman, also shared his thoughts on the leadership transition, stating, “It has been an incredible journey serving as the Chairman of GJC. I am proud of what we have accomplished together, from championing the interests of the industry to driving initiatives that have strengthened GJC and our community. I extend my heartfelt congratulations to Mr. Rajesh Rokde and Mr. Avinash Gupta, and I am confident that their leadership will take GJC to new heights. I will continue to support the Council and the industry in every possible way.”

The new leadership team aims to focus on key areas such as skill development, promoting ‘Make in India’ initiatives, enhancing consumer confidence through transparency, and addressing the concerns of all stakeholders, including artisans, traders, and retailers.

The All India Gem & Jewellery Domestic Council is committed to its role as a catalyst for growth and a unifying voice for the industry. Under the able leadership of Mr. Rajesh Rokde and Mr. Avinash Gupta, GJC is poised to usher in a new era of progress and innovation.

In December 2024, GJC successfully conducted their COA Elections, wherein the members of the GJC Committee of Administration (COA) for the term 2025-26 are as follows:

• Mr. Rajesh Rokde (Chairman & Zonal Chairman – West) – Large Retailer, West Zone

• Mr. Avinash Gupta (Vice Chairman & Zonal Chairman – South) – Larger Wholesaler, South Zone

• Mr. Saiyam Mehra (Immediate Past Chairman) – Large Wholesaler, West Zone

• Dr. Ravi Kapoor (Zonal Chairman – North) – Large Retailer, North Zone

• Mr. Sunil Poddar (Zonal Chairman – East) – Medium Manufacturer Jewellery, East Zone

• Mr. Amit Jindal (COA Member) – Medium Retailer, North Zone

• Mr. Amit Kumar Soni (COA Member) – Small Manufacturer Jewellery, East Zone

• Mr. Ashok Kumar Jain (COA Member) – Medium Retailer, South Zone

• Mr. Gurjeet Singh (COA Member) – Small Retailer, North Zone

• Mr. HM Sultan Mohideen (COA Member) – Small Retailer, South Zone

• Mr. Madan Kothari (COA Member) – Small Manufacturer Jewellery, West Zone

• Mr. Nilesh S. Shobhawat (COA Member) – Small & Medium Wholesaler, West Zone

• Mr. Ravi Prakash Agarwal (COA Member) – Small Retailer, North Zone

• Mr. Rupesh Tambi (COA Member) – Small & Medium Wholesaler, North Zone

• Mr. Sahil Mehra (COA Member) – Medium Manufacturer Jewellery, West Zone

• Mr. Salim Daginawala (COA Member) – Large Retailer, West Zone

• Mr. Samar Kumar De (COA Member) – Medium Retailer, East Zone

• Mr. Siddharth Sawansukha (COA Member) – Large Manufacturer Jewellery, East Zone

• Mr. Sourav Roy (COA Member) – Small Retailer, East Zone

• Mr. Suyash Agrawal (COA Member) – Small & Medium Manufacturer Silver Jewellery, West Zone

• Mr. Vardhaman Kothari (COA Member) – Small Retailer, West Zone

About GJC
All India Gem and Jewellery Domestic Council is a national trade Council established with the objective to address the industry, its functioning and its cause with a 360 approach to promote and progress its growth, while protecting the industry’s interests. As a self-regulated trade body, GJC, since the last 19 years, has been serving as a bridge between the Government and the trade as well as undertaking various initiatives on behalf of and for the industry.

Axis Max Life Insurance Ltd. formerly known as Max Life Insurance Company Ltd. (“Axis Max Life”/ “Company“), announced the launch of Axis Max Life Sustainable Wealth 50 Index Fund. This first-of-its-kind fund which intends to invest in companies that generate consistent cash flows based on the proprietary Sustainable Yield Index is developed by Axis Max Life. This customised Index will be computed and maintained by NSE Indices Limited.

Axis Max Life Insurance Unveils Sustainable Wealth 50 Index Fund

Fund Highlights:

• Fund Objective: The Axis Max Life Sustainable Wealth 50 Index Fund invests in a basket of 50 top-performing stocks based on a proprietary equal weighted factor-based quantitative index. It is designed to identify top-performing stocks from the Nifty 500 universe based on Free Cash Flow Yield (FCF Yield) for non-financial companies and Dividend Yield for financial companies.
• Asset Allocation:

1. Equity: 80-100%
2. Cash & Money Market Instruments: 0-20%

Sachin Bajaj, EVP and Chief Investment Officer, Axis Max Life commented, ” The launch of the Axis Max Life Sustainable Wealth 50 Index Fund, reaffirms our commitment to providing value-driven investment options that address evolving market dynamics and investor priorities. This fund leverages the power of a unique, factor-based index that identifies companies with robust cash flows based on our internal methodology. We believe this fund will be a valuable addition to our portfolio and strengthens our position as one of India’s leading life insurance companies.”

As the first proprietary index fund in the insurance industry, the Axis Max Life Sustainable Wealth 50 Index Fund offers exclusive access to a quantitative, factor-based index and aligns with investor demand for sustainable and value-driven investments. By focusing on companies with strong cash flows and consistent growth potential, it caters to customers seeking stability and performance. The fund will be currently available through Axis Max Lifes Online ULIP products, including the Online Savings Plan and Flexi Wealth Advantage Plan, and will be expanded to additional products post-launch.

Mukesh Agarwal, CEO, NSE Indices Limited, said, “We have worked with Axis Max Life Insurance to create this customised index based on Axis Max Life Insurance’ methodology. The Customised Index will be computed and maintained by NSE Indices Limited.”

Axis Max Life has established itself as a market leader in the online savings segment, achieving notable success with its suite of passive index funds, such as the ‘NIFTY Smallcap Quality Index Fund‘, ‘Midcap Momentum Index Fund‘, and ‘NIFTY Alpha 50 Fund‘.

About Axis Max Life Insurance Limited
Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr.

For more information, please visit the company website at www.maxlifeinsurance.com.

As the calendar turns to a fresh new year, many of us set resolutions to live healthier, eat better, and embrace habits that nourish both body and mind. If you’re looking for a superfood to kickstart your wellness journey, look no further than broccoli-a powerhouse vegetable that’s as versatile as it is nutritious. Here’s why broccoli should top your grocery list in 2025:

1. Packed with Nutrients for a Healthier You

Broccoli is a treasure trove of vitamins and minerals. Just one serving delivers a healthy dose of vitamin C, vitamin K, folate, and fiber, all while being low in calories. These nutrients play a key role in boosting immunity, improving bone health, and supporting overall well-being-perfect for tackling your New Year’s health goals!

2. A Natural Detox for Your Body

After the indulgence of the holiday season, broccoli is the ideal detox companion. Rich in antioxidants and phytonutrients, it helps combat inflammation and aids in detoxifying your liver. Its sulfur compounds, like sulforaphane, are known for their potential to reduce oxidative stress and promote cellular repair.

3. Versatile and Easy to Incorporate

Broccoli’s versatility makes it a star in the kitchen. From soups and stir-fries to salads and smoothies, there are countless ways to enjoy it. Whether you’re meal prepping for a busy week or whipping up a quick dinner, broccoli fits seamlessly into your menu.

4. Supports Your Fitness Goals

If hitting the gym or embracing an active lifestyle is on your New Year’s list, broccoli is your best friend. Its high fiber content keeps you feeling full longer, curbing unnecessary cravings. Plus, it’s an excellent source of plant-based protein, providing the energy you need to stay active and achieve your fitness milestones.

5. Sustainable and Budget-Friendly

Choosing broccoli isn’t just good for you-it’s good for the planet! This eco-friendly vegetable is widely available and affordable, making it a sustainable choice for families looking to prioritize health without breaking the bank.

Broccoli Recipe Inspiration for 2025

To get you started, here are a few easy and delicious ways to add broccoli to your meals:

Broccoli Masala Dosa

Give the traditional dosa a nutritious twist by stuffing it with a spiced broccoli filling. Finely chop or grate broccoli and saut it with onions, green chilies, and aromatic spices like turmeric, cumin, and garam masala. Spread this flavorful mixture inside a crispy dosa for a fusion dish that’s both healthy and delicious.

Broccoli Masala Dosa

Broccoli Smoothie

Start your day with a vibrant green smoothie! Blend steamed broccoli florets with avocado, spinach, almond milk, and a touch of honey or maple syrup for natural sweetness. Finish it off with fresh fruits and chia seeds for added texture and nutrition-this breakfast is both refreshing and energizing.

Broccoli Smoothie

Creamy Broccoli Soup

Warm up with a bowl of comforting broccoli soup. Saut broccoli with garlic and onions, then simmer in vegetable stock until tender. Blend until smooth and stir in a touch of cream or plant-based milk for a velvety texture. Season with salt, pepper, and a sprinkle of nutmeg for a cozy, satisfying meal.

Creamy Broccoli Soup

Stir-Fried Broccoli with Garlic

A quick and flavorful side dish that pairs well with almost any meal. Toss broccoli florets in a hot pan with olive oil, minced garlic, and a pinch of chili flakes. Saut until tender-crisp and garnish with a squeeze of lemon juice for a simple yet delicious way to enjoy broccoli. You can also pair it with cauliflower and make it a wholesome meal.

Stir-Fried Broccoli with Garlic

Make 2025 the Year of Broccoli

With its incredible health benefits, versatility, and delicious taste, broccoli is the ultimate superfood to fuel your New Year resolutions. So, as you plan your meals and refresh your lifestyle, remember to add a touch of green to your plate. Here’s to a healthier, greener, and more vibrant 2025!

Samuthra Infrastructure Pvt. Ltd., one of Indias largest land aggregators, proudly announces its strategic foray into the industrial and business park sector. This transformative initiative aims to redefine India’s manufacturing ecosystem with developments spanning more than 10 states, over $10 billion in expected investments, and an estimated creation of over 2 lakh jobs.

Samuthra Infrastructure Announces 10-State Industrial and Business Park Initiative with Massive $10 BN Investment

With an impeccable track record in land aggregation, Samuthra Infrastructure has enabled numerous large-scale projects across the nation. The companys entry into the industrial and business park domain represents a landmark expansion of its portfolio, promising world-class infrastructure to accelerate growth in India’s manufacturing sector.

“Our decision to enter the industrial and business park sector aligns with our long-term vision of fostering industrial growth and creating sustainable development opportunities,” said Dr. Subash Sukumar, Chairman and Managing Director of Samuthra Infrastructure Pvt. Ltd. “We are committed to leveraging our expertise in land aggregation to develop state-of-the-art industrial parks that will attract global investments and support the growth of domestic enterprises.”

The company’s ambitious plans include establishing industrial and business parks in over 10 states across the country. The first phase will begin in Tamil Nadu, where industrial parks are being planned near the Chennai-Bangalore highway areas and Chennai port, ensuring seamless logistical connectivity. Additionally, Samuthra plans to develop business parks in Tier-II cities across the state, promoting decentralized development and balanced economic growth.

These parks will provide unparalleled connectivity, robust infrastructure, and a suite of amenities catering to industries such as automotive, electronics, textiles, and information technology. By integrating with ports, airports, and national highways, the parks will offer exceptional logistical efficiency, bolstering India’s competitive edge in the global market.

Samuthra’s initiative is expected to generate over 2 lakh job opportunities and attract over $10 billion in potential investments. These figures underscore the transformative impact this project will have on Indias manufacturing sector and economy. However, the $10 billion investment is an expected projection based on market trends and industry interest.

Sustainability and Innovation at the Core
In addition to fostering industrial growth, Samuthra Infrastructure is committed to sustainability and environmental stewardship. Green building practices and renewable energy solutions will be incorporated into the development of its industrial and business parks, aligning with global best practices and contributing to India’s sustainability goals.

Industry Leaders Hail the Initiative
Industry experts have lauded this development as a game-changer for the manufacturing sector. A source close to the initiative remarked, “Samuthra Infrastructures entry into the industrial and business park sector is a significant milestone. Their expertise in land aggregation and commitment to quality infrastructure will create a ripple effect, attracting investments and driving the overall growth of the sector.”

The announcement comes as the Indian government actively promotes the Make in India initiative, aimed at transforming India into a global manufacturing hub. Samuthra Infrastructure’s bold venture aligns with and supports this national agenda, further enhancing India’s competitiveness on the global stage.

As Samuthra Infrastructure embarks on this exciting new chapter, the company remains steadfast in its core values of innovation, excellence, and community development. By creating high-quality industrial and business parks, Samuthra Infrastructure is poised to play a pivotal role in shaping the future of India’s manufacturing landscape and driving economic growth across the nation.

For more details, please visit samuthrainfrastructure.com.

About Samuthra Infrastructure Pvt. Ltd.
Samuthra Infrastructure Pvt. Ltd. is one of India’s leading land aggregation companies, specializing in the acquisition and development of large-scale land parcels for various industrial and commercial purposes. With a commitment to excellence and a focus on sustainable development, Samuthra Infrastructure aims to create world-class infrastructure that supports the growth and prosperity of India’s industrial and business sectors.

SIA-India is set to host the 3^rd DefSat Conference and Expo, scheduled for January 8-10, 2025, at the Manekshaw Centre, New Delhi. With the theme “Integrated Space Capabilities for Multi-Domain Operations,” the event will delve into the nexus of accelerating defence modernization and India’s expanding space ambitions. Gathering over 500 distinguished visionaries, thought leaders, and stakeholders from government, defence, space, technology, international embassies, and homeland security, the conference will highlight the strategic role of disruptive space technologies in modern warfare across land, maritime, aerospace, cyberspace, and homeland security domains. The event is supported by Department of Defence Production, Ministry of Defence, Defence Research and Development Organisation, NewSpace India Ltd, Astronautical Society of India, and Aeronautical Society of India and the Centre for Land Warfare Studies (CLAWS) as a knowledge partner.

DefSat Conference & Expo 2024

“The conference comes at a crucial time as Indias space growth trajectory accelerates its defence modernization and space ambitions, with both sectors projected to grow at a robust 14-16% CAGR. The integration of space technology into defence strategies has become indispensable in today’s geopolitical landscape. The government’s commitment to national security is evident in the allocation of Rs 23,855 crore for DRDO in FY 2024-25 and Rs 25,000 crore for Defence Space Investments, emphasizing the need for advanced space capabilities,” Dr. Subba Rao Pavuluri, President, SIA-India and CMD, Ananth Technologies.

Indias defence forces are significantly enhancing their space capabilities, with plans to launch 52 new satellites for advanced surveillance and secure communication. These satellites will provide strategic support for monitoring activities along the countrys critical borders. The Defence Space Agency (DSA), tasked with managing these critical assets, is also expanding its workforce to address the increasing demands of space operations. This initiative underscores India’s commitment to preparing for the growing complexities of space-centric warfare and ensuring national security in an evolving geopolitical landscape

In Addition, DefSat 2025 will feature a dedicated session on Harnessing Space Technologies for Comprehensive Homeland Security with senior officers from Central Armed Police Forces, State Police Forces, and Para-Military Forces as panellists. This session will explore how space technologies can enhance border management, disaster response, counter-insurgency operations, and law enforcement, especially in India’s diverse and challenging environments.

“DefSat 2025 will spotlight next-gen military technologies, from quantum key distribution and non-kinetic space warfare to AI/ML-powered solutions, all designed to keep us at the forefront of future-ready defence operations. The event leverages India’s commitment to integrating cutting-edge defence and space technologies to address modern security challenges. With highlights like IndSpace Wargame 3.0, the conference will unite defence practitioners, industry leaders, and international experts to simulate real-world space security challenges, showcasing the complexities of space operations and underscoring India’s readiness to navigate the evolving space domain,” Lt. Gen (Dr) PJS Pannu PVSM, AVSM, VSM (Retd), PhD, Senior Advisor, SIA-India

DefSat 2025 will feature dignitaries, including Lt. Gen. Gurmit Singh, Honble Governor of Uttarakhand, Lt. Gen. Vinod G Khandare, Principal Advisor to MOD, Lt. Gen (Dr) PJS Pannu PVSM, AVSM, VSM (Retd), PhD, Senior Advisor, SIA-India, Dr. Subba Rao Pavuluri, CMD Ananth Technologies and President, SIA-India, Lt. Gen. Manjinder Singh, General Officer Commanding-in-Chief, South Western Command, Lt Gen M U Nair, PVSM, AVSM, SM, (Retd) National Cyber Security Coordinator (NCSC), Air Vice Marshal Rahul Bhasin, Assistant Chief of Air Staff (Space), Maj Gen Manjeet Singh, Jt Secy (Cyber), NSCS, Mr. Manoj Jain, CMD, BEL, Mr R Shakya, Addl DG, Haryana LSA, Department of Telecommunications, Government of India, Dr PV Radhadevi, Director, ADRIN – ISRO,, Lt Gen Rajiv Kumar Sahni, VSM, DGIS, Indian Army, Prof Sachin Chaturvedi, Director General, Research and Information System for Developing Countries (RIS), Mr. Gautam Sharma, Managing Director, Viasat India, Mr Amey Belorkar, Senior Vice President, IDBI, and others.

These leaders bring unparalleled expertise in governance, national security, defence operations, space technology, cybersecurity, and defence policy, strengthening India’s strategic capabilities across defence and space sectors. Their contributions ensure that India’s defence modernization and space ambitions are both innovative and resilient, setting the stage for global leadership in these critical domains.

In addition to these esteemed figures, the conference will feature high-level industry partners, including Ananth Technologies, Planet Labs, Safran, Galaxeye, Dhruva Space, XDLINX, Saptang Labs, Logic Fruit Technologies, ReOrbit, OrbitAID Aerospace, Qbit Labs, Raamtel Solutions, Pvt. Ltd. showcasing their latest advancements in satellite technology, defence systems, and space capabilities.

DefSat 2025 is not only a critical gathering for defence professionals but a testament to India’s proactive approach in bolstering its space capabilities to secure its interests on the global stage.

For DefSat 2025 Registration: defsatindia.com/registration-2025

Super Crop Safe Ltd. (BSE: 530883, SUCROSA Group), a leading agrochemical and biotechnology company, has announced the launch of its groundbreaking product, Super Gold WP+, a unique combination of inoculant mycorrhiza and other essential nutrients. This innovative solution is designed to revolutionize farming practices by significantly reducing the consumption of chemical fertilizers like urea and DAP while enhancing crop productivity.

Super Bio – fertilizers for super crop

Super Crop Safe Ltd., headquartered in Ahmedabad, Gujarat, has been a trusted name in manufacturing and supplying high-quality insecticides, fungicides, and agrochemicals for over 15 years. Known for its eco-friendly biological and herbal products, the company has established a strong presence across Gujarat, Rajasthan, Punjab, Haryana, Madhya Pradesh, Maharashtra, and Chhattisgarh.

About Super Gold WP+

Developed at the company’s state-of-the-art Bio-Technology Division, Super Gold WP+ builds on the success of the previously launched Super Gold bio-fertilizer. This advanced product enhances root development in crops, allowing plants to absorb nutrients and water more efficiently. It marks a significant step in sustainable farming practices and reflects the company’s commitment to organic and microbial biotechnology.

Key Features and Benefits:

• Reduction in chemical fertilizer usage.

• Enhanced root growth and nutrient absorption.

• Improved crop yield and soil health.

• Support for eco-friendly and sustainable agriculture.

Market Expansion Plans

Super Crop Safe Ltd. plans to roll out its full range of bio-fertilizer products, including Super Gold WP+, across key states such as Gujarat, Rajasthan, Punjab, Haryana, Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Maharashtra, Karnataka, and Kerala. Field trials have already shown promising results, and discussions are underway with potential distributors to expand market reach.

Future Growth Prospects
This product launch positions Super Crop Safe Ltd. to capture additional market share and drive growth in the high-value, high-margin bio-fertilizer segment. The company remains dedicated to leveraging its research-driven approach to develop sustainable solutions for farmers, ensuring a balance between agricultural productivity and environmental responsibility.

About Super Crop Safe Ltd.

Promoted by Shri Ishwar Bhai B. Patel, Super Crop Safe Ltd. operates on a sprawling 15,000 square meter campus. With advanced testing facilities like HPLC, GLC, VV, and Spectrometer, the company is equipped to produce 2400 MT of technical-grade pesticides annually, along with a wide range of formulations for both domestic and export markets.

Super Crop Safe Ltd. continues to diversify its offerings, delving into microbial biotechnology and exploring sustainable botanicals and APIs for Ayurvedic and microbial therapeutics.

Signify (Euronext: LIGHT), the world leader in lighting, announced the launch of its revolutionary product, Philips VitaUp, in India. This innovative product is designed to support personal well-being by providing a low-intensity dose of UVB over a long period in an indoor setting.

Signify introduces Philips VitaUp in India

Philips VitaUp aims to enhance overall health and well-being by promoting strong bones and teeth, supporting immune function, improving mood and overall cognitive functions. The importance of creating healthy indoor environments has become increasingly clear as today people are spending most of their time indoors. Philips VitaUp addresses this need by utilizing light to induce the production of Vitamin D, promoting overall health and well-being.

Philips VitaUp Powerbalance

Research indicates that approximately 50% of the global population suffers from Vitamin D insufficiency, a concern exacerbated by modern lifestyles that limit exposure to natural sunlight. A study conducted in Sunderland, using similar technology, demonstrated the effectiveness of low-intensity UVB exposure in boosting Vitamin D levels. This research, along with internal data from outdoor exposure studies and VitaUp demonstration rooms, supports the efficacy of Philips VitaUp in providing a safe and effective daily dose of UVB, equivalent to a 15-minute walk at noon, two to three times a week.

Philips VitaUp’s benefits extend beyond physical health, providing a low-intensity dose of UVB, supporting emotional well-being as well. It also features an integrated proximity sensor and an inbuilt 8-hour timer for safety and convenience, making it user-friendly and easy to use.

Mr. Munish Peshin, Head of Offer Management, Professional Business, Signify Geater India, said, “We are excited to introduce Philips VitaUp to our customers in India. This product is a result of extensive research and development, aiming to bring the benefits of natural sunlight indoors. With its MasterConnect compatibility and simple design, Philips VitaUp enables daily UVB dose throughout the darker months of the year, enhancing overall wellbeing and productivity.”

Furthermore, Philips VitaUp is designed for optimal lifetime with thermal protection. This ensures that the product is durable and reliable, providing long-term benefits to users. In terms of integration and control, Philips VitaUp stands out with its seamless compatibility. It features a Zhaga LEX-M form factor, compatible with SNS accessories, and DALI and MasterConnect compatibility through an isolated port. It also includes selected diagnostics for operation time and fault detection, ensuring seamless integration and control. The introduction of Philips VitaUp aligns with Signifys commitment to enhancing life with light in line with the brand vision of #BrighterLivesBetterWorld. It represents another significant milestone in our ongoing mission to deliver innovative, sustainable, and human-centric lighting solutions in India.

About Signify
Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers, and the Internet of Things. Our Philips products, Interact systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. In 2023, we had sales of EUR 6.7 billion, approximately 32,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for seven consecutive years and have achieved the EcoVadis Platinum rating for four consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

• Ushers innovation through India’s first CGI-based digital engagement for healthcare, to leverage emergency helpline number 022 4111 4111

• Campaign highlights the importance of timely and swift action during medical emergencies

The ‘#FirstCallFortis‘ campaign by Fortis Hospitals Mumbai is an impactful initiative aimed at emphasizing the healthcare providers commitment to offering gold-standard emergency care. Through this campaign, Fortis Hospitals Mumbai engage with Mumbaikars to address a crucial challenge: the lack of easily accessible emergency contact numbers during critical medical situations. By highlighting the ease of dialing 022-4111 4111, the campaign ensures that in case of an emergency, individuals can connect with Fortis’ emergency care unit that offers swift, expert care across its extensive network of hospitals in the Mumbai Metropolitan Region.

FirstCallFortis campaign

The campaign takes a slice-of-life, insight-based approach, tapping into the everyday reality that, in emergencies, most individuals do not have access to emergency numbers at their fingertips. The messaging highlights the importance of minimizing delays in receiving medical attention, which can significantly improve patient outcomes.

The campaign spans diverse platforms, including digital ads, along with social media, cinemas (Pushpa 2 screens), and OOH (hoardings, lit boards & pole kiosks)-the healthcare provider reinforces its reputation as the largest and most comprehensive level 1 trauma care network in the city.

The brand’s approach goes beyond just providing medical services; it is focused on building trust among Mumbaikars, ensuring they know exactly where to turn when faced with a medical emergency. By using innovative tools to ensure the message reaches Mumbaikar’s of all ages, Fortis has introduced CGI-based digital ads, a first in the Indian healthcare segment! In addition to digital engagement, the campaign takes a community-centered approach, through skits, plays, scenario-based demonstrations, and live interactions. These initiatives bring the emergency helpline (022-4111 4111) and Fortis’ emergency services directly to the community, highlighting Fortis’ expertise in Level 1 trauma management, comprehensive critical care facilities, and robust ambulatory network.

Straight-to-the-heart engagement with the community is a key aspect of the campaign’s success, and Fortis is taking this message to places where people gather and engage daily. In the coming weeks, the brand will connect with communities at schools, colleges, workplaces, places of worship, gyms, recreational centers, parks, housing societies, bus depots, and railway stations. The focus on emergency preparedness through these efforts reinforces Fortis commitment to not just treat, but to proactively support the health and safety of Mumbai’s residents.

Talking about the launch, Dr S. Narayani, Business Head-Fortis Hospitals Maharashtra, said, “Through the #FirstCallFortis campaign, we are showcasing not just our capabilities of being the largest emergency-prepared healthcare network in Greater Mumbai, but also the convenience of reaching out to us with an easy-to-remember number in time of a medical emergency. With an expansive network of four state-of-the-art hospitals across the metropolitan region, we are prepared to tackle emergencies of all nature, this integrated campaign hopes to get 022-4111 4111 on the speed dial of all Mumbaikars. This campaign is our promise to Mumbaikars that medical aid is just a call away.”

The campaign’s integrated approach, which spans across multiple touchpoints, aims to reach 10lakh+ households by World Health Day on April 7th, 2025. The focus will be on spreading the critical message of emergency preparedness, making sure that every Mumbaikar knows the importance of being prepared and has the right number at hand when every second counts.

Students from Jamshedpur schools have come together to launch a first-of-its-kind book – Swachhta Samvaad, focused on cleanliness, hygiene, and waste management. The initiative, led by TATA Steel UISL in partnership with Potli Productions aligns with the governments Swachh Bharat Abhiyan seeking to foster environmental consciousness among the citys youth.

Swachhta Samvaad Unveiled by Students

Over 3,000 students participated in the campaign, which began with a city-wide essay competition on cleanliness practices and challenges. Following this, the selected 43 students participated in a creative writing workshop, under the guidance of Deepali Raina, Founder of Potli Productions. The workshop, focused on storytelling and effective communication, helped students craft the narratives that are encapsulated in the Swachhta Samvaad.

The book features a wide range of topics covering various aspects of cleanliness and waste management. In the “Expressions” section, students write about reducing landfills, the philosophy of “Reduce, Reuse, Recycle,” and innovative ways to turn waste into resources through bio-methanation. Creative contributions like poems and stories bring these themes to life, with pieces such as “Festivals and New Clothes,” which explores the concept of reuse, and “The Dustbin Diaries,” a narrative focused on waste segregation.

One of the highlights is the graphic novel Toxic Doom, which engages readers with environmental themes. The “Our City” section offers insights into Jamshedpur’s waste management landscape, interviews with local safai karmachariand outlines the roles of different stakeholders in keeping the city clean. Practical solutions and everyday habits for promoting cleanliness are also featured in the “Insights” section, followed by an interactive “Fun Time” section with fill-in-the-blank activities, riddles, and a game called “Choose the Right Dustbin.”

Krishna Kumar, Deputy Municipal Commissioner, said, “This is first-of-its-kind student led book on cleanliness and such initiatives need to showcased and promoted at national level as well. I congratulate our young authors who have made our city proud. I also thank Potli Productions team for doing a phenomenal job.”

Reflecting on the project, Deepali Raina, Founder, Potli Productions said, “The active participation of students throughout this process has been inspiring. Creative expression through media has proven to be an effective tool in getting the youth involved in crucial social discussions. The energy and dedication of the students have made Swachhta Samvaad a true reflection of their aspirations for a cleaner city.”

Rabindra Kumar Singh, General Manager (Town O&EM), TATA Steel UISL shared, “Reaffirming our organisational commitment, this initiative has instilled in students a greater sense of responsibility towards maintaining cleanliness in their communities. The creativity and insights reflected in the book speak volumes about the commitment of Jamshedpur’s young citizens to a cleaner, greener future. We thank the team Potli Productions for this collaboration.”

Potli Productions is a creative organisation dedicated to empowering individuals through creative expressions. In partnership with government, schools, corporates and NGOs, it works on three key areas: Life Skills, Culture Preservation, and Active Citizenship. In Life Skills programs, it equips them with essential skills like critical thinking, problem-solving, communication, and leadership-fostering their holistic development. It promotes cultural heritage, helping individuals connect with their roots through creative expression. Its focus on Active Citizenship encourages civic responsibility, empowering individuals to engage actively in their communities.