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Truecaller Ads Launches ‘Truecaller Play’, a New Suite of Interactive Mobile Ad Formats for Brands

Truecaller Ads, the advertising arm of the leading global communications platform, announced the launch of Truecaller Play : a comprehensive suite of rich media advertising solutions designed to transform how brands connect with consumers in today’s mobile-first environment.

Truecaller Ads launches Truecaller Play

Over the past year, Truecaller Ads has consistently introduced new and improved offerings to meet the evolving needs of digital marketers. Truecaller Play is the latest addition, perfectly complementing the platform’s existing high-impact, top-of-the-funnel solutions the 3 billion daily Roadblock and Truecaller Masthead,, all these powered by first-party data that ensures precision targeting at scale; allowing brands to reach the right audiences at the right time.

Truecaller Play provides advertisers with a powerful toolkit of video-first, interactive, and immersive ad formats that integrate seamlessly into the Truecaller app experience. This enables brands to create more engaging, high-recall brand moments during critical points of user attention-when distractions are minimal and intent is high.

With over 10,000 advertisers globally and more than 5 billion daily brand impressions, Truecaller has established itself as a performance-driven platform. Now, with the launch of Play, advertisers can go beyond traditional display and tap into dynamic creative formats that foster meaningful, long-term consumer engagement.

Hemant Arora, VP, Global Ad Sales Business, Truecaller, said, “At Truecaller ads, we’ve always believed that trust and utility are the cornerstones of meaningful engagement. With Truecaller Play, we’re not just introducing another ad product; we’re offering brands a rare opportunity to connect during moments of genuine user focus. It’s about placing your story exactly where attention is highest and distractions are lowest. That’s the power and promise of Truecaller Play.

Key Features of Truecaller Play for advertisers:

  • Custom Rich Media Formats: From standard video to custom-built cinematic experiences, Truecaller Play offers a wide range of ad formats tailored to specific business goals, from building awareness to driving action.

  • Native Experience: Ads blend seamlessly into the familiar Truecaller interface, creating a smooth user journey that feels natural.

  • In-House Creative Support: Truecaller Ads provides internal creative support to help brands develop custom rich media ads.

  • Precision Targeting at Scale: Using Truecaller’s unique first-party data, advertisers can accurately reach high-intent audiences on a massive scale.

About Truecaller and Truecaller Ads
Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising the primary revenue stream for Truecaller. Truecaller Ads serves 5 billion impressions every day and is trusted by over 10,000 brands.

Visit advertisers.truecaller.com for more information.

Truecaller Ads Launches ‘Truecaller Play’, a New Suite of Interactive Mobile Ad Formats for Brands

Truecaller Ads, the advertising arm of the leading global communications platform, announced the launch of Truecaller Play : a comprehensive suite of rich media advertising solutions designed to transform how brands connect with consumers in today’s mobile-first environment.

Truecaller Ads launches Truecaller Play

Over the past year, Truecaller Ads has consistently introduced new and improved offerings to meet the evolving needs of digital marketers. Truecaller Play is the latest addition, perfectly complementing the platform’s existing high-impact, top-of-the-funnel solutions the 3 billion daily Roadblock and Truecaller Masthead,, all these powered by first-party data that ensures precision targeting at scale; allowing brands to reach the right audiences at the right time.

Truecaller Play provides advertisers with a powerful toolkit of video-first, interactive, and immersive ad formats that integrate seamlessly into the Truecaller app experience. This enables brands to create more engaging, high-recall brand moments during critical points of user attention-when distractions are minimal and intent is high.

With over 10,000 advertisers globally and more than 5 billion daily brand impressions, Truecaller has established itself as a performance-driven platform. Now, with the launch of Play, advertisers can go beyond traditional display and tap into dynamic creative formats that foster meaningful, long-term consumer engagement.

Hemant Arora, VP, Global Ad Sales Business, Truecaller, said, “At Truecaller ads, we’ve always believed that trust and utility are the cornerstones of meaningful engagement. With Truecaller Play, we’re not just introducing another ad product; we’re offering brands a rare opportunity to connect during moments of genuine user focus. It’s about placing your story exactly where attention is highest and distractions are lowest. That’s the power and promise of Truecaller Play.

Key Features of Truecaller Play for advertisers:

  • Custom Rich Media Formats: From standard video to custom-built cinematic experiences, Truecaller Play offers a wide range of ad formats tailored to specific business goals, from building awareness to driving action.

  • Native Experience: Ads blend seamlessly into the familiar Truecaller interface, creating a smooth user journey that feels natural.

  • In-House Creative Support: Truecaller Ads provides internal creative support to help brands develop custom rich media ads.

  • Precision Targeting at Scale: Using Truecaller’s unique first-party data, advertisers can accurately reach high-intent audiences on a massive scale.

About Truecaller and Truecaller Ads
Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising the primary revenue stream for Truecaller. Truecaller Ads serves 5 billion impressions every day and is trusted by over 10,000 brands.

Visit advertisers.truecaller.com for more information.

Antara Senior Care Improves Access to Transition Care for Recovering Seniors, Introduces Cashless Insurance Cover at its Care Homes

  • Antara introduces third-party administrator (TPA) insurance at its Bengaluru Care Home, followed by phased roll-out at all its facilities in the country, empowering seniors with clinically backed, personalised care solutions after hospitalisation and major health events

  • Antara Care Homes becomes one of the only two senior-care operators in India to offer cashless insurance for transition care

Antara Senior Care, pioneers of integrated senior care in India and part of the $5-billion Max Group, has initiated phased roll-out of cashless insurance coverage for transition care facility across all its Care Homes, starting from its Bengaluru centre in Bannerghatta. With this, Antara Care Homes becomes one of the only two Indian senior-care operators to offer this essential service in the country.

Enabled through a Third-Party Administrator (TPA)-an external agency that manages claims and coordinates between the insurer, care provider, and policyholder-Antara’s initiative improves access to transition care, which focuses on providing structured recovery and rehabilitation support as patients move from a hospital to home. Data shows that timely post-acute care improves outcomes, prevents complications, and significantly reduces caregiver stress.

Mr. Rajit Mehta, MD and CEO, Antara Senior Care, said, “Families are increasingly seeking insurance-backed solutions to assist with transition care for their elders especially after stroke, orthopaedic surgery, organ transplantation, wherein rehabilitation is an important part of recovery and regaining quality of life. TPA facility at Antara Care Homes directly addresses this need. Our goal is clear: to ensure that as India’s insurance landscape evolves, Antara continues to lead with inclusive, clinically robust, and financially accessible senior care models.”

Out-of-pocket expenses still account for almost half of total healthcare spending in India, where senior population has been rising steadily since the turn of the century and is projected to more than double to over 350 million by 2050. Age-related multi-morbidities, frequent hospitalizations, and long-drawn recovery demand a shift in how transition care for seniors is delivered and financed.

Mr. Ishaan Khanna, CEO, Antara Assisted Care Services, said, “Antara’s move to offer TPA insurance at its Care Homes ensures continuity in care when it matters the most, offers relief to caregivers, and restores dignity for patients. Without TPA-backed cashless insurance for transition care, many families are forced to bring patients home prematurely, rely on part-time physiotherapy and informal care, despite being educated by their doctor about the benefits of supervised, structured care immediately after hospitalisation. This can delay recovery, hamper mobility, increase complications, burden of care, and stress, leading to emotional withdrawal.”

We are working closely with TPAs, insurers, and policymakers to broaden the scope of coverage. We are also exploring similar support for our Memory Care facility, Care at Home services and assisted living services,” Ishaan Khanna added.

The process for cashless insurance service (TPA) at Antara Care Homes is designed to be seamless and family friendly. A patient’s shift to Antara Care Homes is supported by the treating doctor’s reference and a discharge summary, clinical assessment by Antara’s medical team, and help with documentation.

After being launched for Antara Care Home in Bengaluru’s Bannerghatta area, the cashless insurance coverage will be rolled out across facilities in Gurugram, Noida, and Chennai. The cashless model will allow eligible insurance policies to cover a wide range of services, such as room charges within policy limits, caregiver fee, nursing care, basic doctor consultations, diagnostics.

The Antara Care Homes ecosystem offers integrated senior care through its specialized transition care, assisted living, and memory care facilities designed with age-friendly infrastructure and geriatric-trained medical staff. Our team caters to the clinical, nutritional, emotional and cognitive needs of seniors in a warm, home-like environment with spaces curated for communal interaction and activities. Our dedicated team provides crucial pre- and post-operative recovery and rehabilitation, and end-of-life care with dignity and compassion.

To connect with Antara Care Homes, please contact: +919811441111.

About Antara Senior Care
Launched in 2013, Antara is the senior-care business of Max India Limited, part of the $5 billion Max Group. It is an integrated ecosystem for senior care, operating in two main lines of businesses – Residences for Seniors and Assisted Care Services. Antara’s first senior residential community in Dehradun comprising nearly 200 families, caters to their social, recreational, educational, wellness, and health-related needs. It will open its second senior living community in Noida’s Sector-150 with families moving into the 340 apartments built in the first phase as and when statutory approvals will be in place. Expanding its footprint in Gurugram, Antara will manage senior living residences, dedicated spaces for senior living, and primary healthcare services at Estate 360, – Delhi-NCRs first intergenerational community developed by Max Estates.

Antara’s Assisted Care Services include ‘Care Homes‘, ‘Care at Home‘ and ‘AGEasy‘. This line of business caters to seniors, who need more immersive interventions in their daily lives due to medical or age-related issues. With facilities across Gurugram, Noida, Bengaluru and Chennai, the Care Homes provide long-term care to seniors who require constant medical and nursing supervision, and short-term care services for the recuperation of seniors. Its Care at Home services, offered in Delhi-NCR, Bengaluru and Chennai, provides well-equipped, trained professionals offering care to seniors inside their home’s comfort. AGEasy – an online and offline store – focuses on senior specific products and solutions to manage chronic health conditions. Website: www.antaraseniorcare.com.

Antara Senior Care Improves Access to Transition Care for Recovering Seniors, Introduces Cashless Insurance Cover at its Care Homes

  • Antara introduces third-party administrator (TPA) insurance at its Bengaluru Care Home, followed by phased roll-out at all its facilities in the country, empowering seniors with clinically backed, personalised care solutions after hospitalisation and major health events

  • Antara Care Homes becomes one of the only two senior-care operators in India to offer cashless insurance for transition care

Antara Senior Care, pioneers of integrated senior care in India and part of the $5-billion Max Group, has initiated phased roll-out of cashless insurance coverage for transition care facility across all its Care Homes, starting from its Bengaluru centre in Bannerghatta. With this, Antara Care Homes becomes one of the only two Indian senior-care operators to offer this essential service in the country.

Enabled through a Third-Party Administrator (TPA)-an external agency that manages claims and coordinates between the insurer, care provider, and policyholder-Antara’s initiative improves access to transition care, which focuses on providing structured recovery and rehabilitation support as patients move from a hospital to home. Data shows that timely post-acute care improves outcomes, prevents complications, and significantly reduces caregiver stress.

Mr. Rajit Mehta, MD and CEO, Antara Senior Care, said, “Families are increasingly seeking insurance-backed solutions to assist with transition care for their elders especially after stroke, orthopaedic surgery, organ transplantation, wherein rehabilitation is an important part of recovery and regaining quality of life. TPA facility at Antara Care Homes directly addresses this need. Our goal is clear: to ensure that as India’s insurance landscape evolves, Antara continues to lead with inclusive, clinically robust, and financially accessible senior care models.”

Out-of-pocket expenses still account for almost half of total healthcare spending in India, where senior population has been rising steadily since the turn of the century and is projected to more than double to over 350 million by 2050. Age-related multi-morbidities, frequent hospitalizations, and long-drawn recovery demand a shift in how transition care for seniors is delivered and financed.

Mr. Ishaan Khanna, CEO, Antara Assisted Care Services, said, “Antara’s move to offer TPA insurance at its Care Homes ensures continuity in care when it matters the most, offers relief to caregivers, and restores dignity for patients. Without TPA-backed cashless insurance for transition care, many families are forced to bring patients home prematurely, rely on part-time physiotherapy and informal care, despite being educated by their doctor about the benefits of supervised, structured care immediately after hospitalisation. This can delay recovery, hamper mobility, increase complications, burden of care, and stress, leading to emotional withdrawal.”

We are working closely with TPAs, insurers, and policymakers to broaden the scope of coverage. We are also exploring similar support for our Memory Care facility, Care at Home services and assisted living services,” Ishaan Khanna added.

The process for cashless insurance service (TPA) at Antara Care Homes is designed to be seamless and family friendly. A patient’s shift to Antara Care Homes is supported by the treating doctor’s reference and a discharge summary, clinical assessment by Antara’s medical team, and help with documentation.

After being launched for Antara Care Home in Bengaluru’s Bannerghatta area, the cashless insurance coverage will be rolled out across facilities in Gurugram, Noida, and Chennai. The cashless model will allow eligible insurance policies to cover a wide range of services, such as room charges within policy limits, caregiver fee, nursing care, basic doctor consultations, diagnostics.

The Antara Care Homes ecosystem offers integrated senior care through its specialized transition care, assisted living, and memory care facilities designed with age-friendly infrastructure and geriatric-trained medical staff. Our team caters to the clinical, nutritional, emotional and cognitive needs of seniors in a warm, home-like environment with spaces curated for communal interaction and activities. Our dedicated team provides crucial pre- and post-operative recovery and rehabilitation, and end-of-life care with dignity and compassion.

To connect with Antara Care Homes, please contact: +919811441111.

About Antara Senior Care
Launched in 2013, Antara is the senior-care business of Max India Limited, part of the $5 billion Max Group. It is an integrated ecosystem for senior care, operating in two main lines of businesses – Residences for Seniors and Assisted Care Services. Antara’s first senior residential community in Dehradun comprising nearly 200 families, caters to their social, recreational, educational, wellness, and health-related needs. It will open its second senior living community in Noida’s Sector-150 with families moving into the 340 apartments built in the first phase as and when statutory approvals will be in place. Expanding its footprint in Gurugram, Antara will manage senior living residences, dedicated spaces for senior living, and primary healthcare services at Estate 360, – Delhi-NCRs first intergenerational community developed by Max Estates.

Antara’s Assisted Care Services include ‘Care Homes‘, ‘Care at Home‘ and ‘AGEasy‘. This line of business caters to seniors, who need more immersive interventions in their daily lives due to medical or age-related issues. With facilities across Gurugram, Noida, Bengaluru and Chennai, the Care Homes provide long-term care to seniors who require constant medical and nursing supervision, and short-term care services for the recuperation of seniors. Its Care at Home services, offered in Delhi-NCR, Bengaluru and Chennai, provides well-equipped, trained professionals offering care to seniors inside their home’s comfort. AGEasy – an online and offline store – focuses on senior specific products and solutions to manage chronic health conditions. Website: www.antaraseniorcare.com.

Andamanda Phuket Ranked in Trip Best 2025 Global Top 100 – A Must-Visit for Indian Families

Offering much more than just beaches, Andamanda Phuket – a Thai mythology-inspired water park – was recently named in Trip Best 2025 – Global Top 100 Family-Friendly Attractions. Its rapidly gaining popularity, particularly among Indian families and global travelers.

Spread across 100,000 square meters, Andamanda Phuket combines thrill, culture, and comfort. With 36 slide lanes, wave pools, and lazy river, guests can enjoy unlimited playtime throughout the day, making it an ideal destination for both relaxation and adventure seekers of all ages.

Among the World’s Best for Families: Andamanda Phuket Welcomes Indian Travelers

A standout feature of the park is its inclusivity with customized packages for families, friend groups, and school outings, as well as private cabanas and water villas equipped with restrooms and A/C for added convenience. Parents with young children benefit from designated kid zones, professional lifeguards, and immaculate family-friendly amenities.

What truly sets Andamanda apart is its culinary diversity. With a broad selection of Indian cuisine, vegetarian, plant-based, halal, and gluten-free options, the park ensures that every dietary need is not only accommodated but celebrated. Offering both familiar comfort and the chance to explore new flavors.

Visitors are treated to world-class live entertainment, including Muay Thai showcases and “The Story of Andamanda” a visually spectacular cultural performance that blends folklore, music, and dance to transport guests into a realm of Thai legend.

Designed to welcome guests year-round, the park’s mix of sheltered areas, lush tropical landscaping, and vibrant 5 themed zones ensures enjoyment in all weather conditions. Its iconic sculptures and Thai architecture also make it one of the most photogenic destinations in Phuket, perfect for memory-making and social sharing.

Easily accessible from Phuket Town and close to major hotels, Andamanda is well-connected by direct flights from India’s key cities, including Delhi, Mumbai, Chennai, and Bengaluru.

Discover more and plan your visit at AndamandaPhuket.com and don’t forget to check out our Instagram to see the spectacular experiences that will make your Phuket trip truly unforgettable.

About Andamanda Phuket

A top-rated destination for international travelers in Thailand.

Andamanda Phuket Ranked in Trip Best 2025 Global Top 100 – A Must-Visit for Indian Families

Offering much more than just beaches, Andamanda Phuket – a Thai mythology-inspired water park – was recently named in Trip Best 2025 – Global Top 100 Family-Friendly Attractions. Its rapidly gaining popularity, particularly among Indian families and global travelers.

Spread across 100,000 square meters, Andamanda Phuket combines thrill, culture, and comfort. With 36 slide lanes, wave pools, and lazy river, guests can enjoy unlimited playtime throughout the day, making it an ideal destination for both relaxation and adventure seekers of all ages.

Among the World’s Best for Families: Andamanda Phuket Welcomes Indian Travelers

A standout feature of the park is its inclusivity with customized packages for families, friend groups, and school outings, as well as private cabanas and water villas equipped with restrooms and A/C for added convenience. Parents with young children benefit from designated kid zones, professional lifeguards, and immaculate family-friendly amenities.

What truly sets Andamanda apart is its culinary diversity. With a broad selection of Indian cuisine, vegetarian, plant-based, halal, and gluten-free options, the park ensures that every dietary need is not only accommodated but celebrated. Offering both familiar comfort and the chance to explore new flavors.

Visitors are treated to world-class live entertainment, including Muay Thai showcases and “The Story of Andamanda” a visually spectacular cultural performance that blends folklore, music, and dance to transport guests into a realm of Thai legend.

Designed to welcome guests year-round, the park’s mix of sheltered areas, lush tropical landscaping, and vibrant 5 themed zones ensures enjoyment in all weather conditions. Its iconic sculptures and Thai architecture also make it one of the most photogenic destinations in Phuket, perfect for memory-making and social sharing.

Easily accessible from Phuket Town and close to major hotels, Andamanda is well-connected by direct flights from India’s key cities, including Delhi, Mumbai, Chennai, and Bengaluru.

Discover more and plan your visit at AndamandaPhuket.com and don’t forget to check out our Instagram to see the spectacular experiences that will make your Phuket trip truly unforgettable.

About Andamanda Phuket

A top-rated destination for international travelers in Thailand.

Avoiding Risk vs Preparing for it: How Bajaj Finserv Small Cap Fund Can Help

When it comes to investing in small cap funds, the fear of risk often dissuades investors. However, it is important to consider that taking a more structured approach to investing can help in mitigating market risks.

The Bajaj Finserv Small Cap Fund is designed with this philosophy in mind. It comprises strategic insights and disciplined execution to help investors explore more opportunities in the small cap market.

Invest in Bajaj Finserv Small Cap Fund NFO

Understanding small caps

Small cap funds consist of companies that typically rank 251st and beyond in market capitalization as per SEBI’s guidelines. These businesses are often in their novice stages, operating in emerging sectors, this means that they have a potential to scale rapidly. While this can come with a higher volatility, it can also potentially create space for long-term value discovery.

What differentiates small caps from others is their potential to bounce back from market fluctuations. Hence, through the suitable selection process, small caps can potentially help grow wealth in the long run, making them a viable part of a broader mutual fund portfolio.

Risk isn’t the enemy

It is essential to understand and manage risk when investing in small cap funds instead of fearing it. Unlike large cap companies that can already be priced efficiently in the market, small caps can be mispriced or overlooked presenting an opportunity for a potential entry point into the market.

Instead of trying to avoid risks, you can take a structured approach which can help you mitigate market volatility. This includes diversifying across sectors and tracking company fundamentals while being mindful of governance quality.

The Bajaj Finserv Small Cap Fund approach

The Bajaj Finserv Small Cap Fund has a 3-in-1 advantage of Growth, Quality and Value. The fund’s framework seeks out companies that are scalable, fundamentally strong and trading at prices lower than their intrinsic value. The fund is influenced by Bajaj Finserv AMC’s proprietary INQUBE philosophy. It is managed by an experienced team that applies both top-down trends and bottom-up stock analysis.

It focuses on five key pillars:

  • Quality: Companies with sound fundamentals and consistent performance

  • Growth: Businesses with long-term scalability potential

  • Undervalued opportunities: Stocks that may be temporarily mispriced

  • Leadership: Dominant players in niche or emerging segments

  • Governance: Transparent, well-managed companies with aligned promoter interests

By applying these filters, the Bajaj Finserv Small Cap Fund aims to build a balanced portfolio that can help manage risk while capturing growth potential.

Planning matters more than timing

While timing the market can be a good way to manage your investment, it can be a challenging task to keep up with. A more practical way to do this is to invest through a Systematic Investment Plan, which allows you to allocate funds regularly. This can help you potentially reduce the impact of market volatility through rupee cost averaging and promote consistency and discipline.

You can also use tools like an SWP calculator to plan out your exit strategy. Through a Systematic Withdrawal Plan, you can align your redemptions to your life goals and cash flow needs.

Conclusion

Investing in the small cap sector requires both preparation and perspective. The Bajaj Finserv Small Cap Fund offers a thoughtfully designed approach that brings together an ambition to grow while mitigating market risks. For investors who wish to build a long-term portfolio, small cap can offer a suitable opportunity to explore investments with the suitable strategy in place.

How to invest

You can invest in the Bajaj Finserv Small Cap Fund online through the official Bajaj Finserv AMC website or via authorised mutual fund distributors. Investments can be made through director regular plans. To learn more about the investment process, visit www.bajajamc.com.

Units will be available at a offer price of Rs. 10 per unit during the NFO period (June 27, 2025 – July 11, 2025).

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

Avoiding Risk vs Preparing for it: How Bajaj Finserv Small Cap Fund Can Help

When it comes to investing in small cap funds, the fear of risk often dissuades investors. However, it is important to consider that taking a more structured approach to investing can help in mitigating market risks.

The Bajaj Finserv Small Cap Fund is designed with this philosophy in mind. It comprises strategic insights and disciplined execution to help investors explore more opportunities in the small cap market.

Invest in Bajaj Finserv Small Cap Fund NFO

Understanding small caps

Small cap funds consist of companies that typically rank 251st and beyond in market capitalization as per SEBI’s guidelines. These businesses are often in their novice stages, operating in emerging sectors, this means that they have a potential to scale rapidly. While this can come with a higher volatility, it can also potentially create space for long-term value discovery.

What differentiates small caps from others is their potential to bounce back from market fluctuations. Hence, through the suitable selection process, small caps can potentially help grow wealth in the long run, making them a viable part of a broader mutual fund portfolio.

Risk isn’t the enemy

It is essential to understand and manage risk when investing in small cap funds instead of fearing it. Unlike large cap companies that can already be priced efficiently in the market, small caps can be mispriced or overlooked presenting an opportunity for a potential entry point into the market.

Instead of trying to avoid risks, you can take a structured approach which can help you mitigate market volatility. This includes diversifying across sectors and tracking company fundamentals while being mindful of governance quality.

The Bajaj Finserv Small Cap Fund approach

The Bajaj Finserv Small Cap Fund has a 3-in-1 advantage of Growth, Quality and Value. The fund’s framework seeks out companies that are scalable, fundamentally strong and trading at prices lower than their intrinsic value. The fund is influenced by Bajaj Finserv AMC’s proprietary INQUBE philosophy. It is managed by an experienced team that applies both top-down trends and bottom-up stock analysis.

It focuses on five key pillars:

  • Quality: Companies with sound fundamentals and consistent performance

  • Growth: Businesses with long-term scalability potential

  • Undervalued opportunities: Stocks that may be temporarily mispriced

  • Leadership: Dominant players in niche or emerging segments

  • Governance: Transparent, well-managed companies with aligned promoter interests

By applying these filters, the Bajaj Finserv Small Cap Fund aims to build a balanced portfolio that can help manage risk while capturing growth potential.

Planning matters more than timing

While timing the market can be a good way to manage your investment, it can be a challenging task to keep up with. A more practical way to do this is to invest through a Systematic Investment Plan, which allows you to allocate funds regularly. This can help you potentially reduce the impact of market volatility through rupee cost averaging and promote consistency and discipline.

You can also use tools like an SWP calculator to plan out your exit strategy. Through a Systematic Withdrawal Plan, you can align your redemptions to your life goals and cash flow needs.

Conclusion

Investing in the small cap sector requires both preparation and perspective. The Bajaj Finserv Small Cap Fund offers a thoughtfully designed approach that brings together an ambition to grow while mitigating market risks. For investors who wish to build a long-term portfolio, small cap can offer a suitable opportunity to explore investments with the suitable strategy in place.

How to invest

You can invest in the Bajaj Finserv Small Cap Fund online through the official Bajaj Finserv AMC website or via authorised mutual fund distributors. Investments can be made through director regular plans. To learn more about the investment process, visit www.bajajamc.com.

Units will be available at a offer price of Rs. 10 per unit during the NFO period (June 27, 2025 – July 11, 2025).

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

BPTP Launches GAIA Residences – First Glass Facade Residential Development on Dwarka Expressway

BPTP, one of North India’s leading real estate developers, proudly announces the launch of GAIA Residences at Amstoria 102, marking a new era in sustainable vertical living and urban sophistication. This landmark development is not only the first residential project with a complete glass facade on the Dwarka Expressway, but also a part of BPTP’s ~150-acre ecosystem in Gurugram’s rapidly growing Sector 102.

BPTP Launches GAIA Residences

Located within 12.05 acres of BPTPs larger development, GAIA Residences forms the second phase, following the launch of the highly successful Amstoria Verti-Greens. The project will feature three architecturally striking towers, with 531 thoughtfully planned 3 BHK residences, offering future-ready homes for modern families. Of these, sales for one tower are currently frozen and will commence post the shifting of an underground HT line – demonstrating the developer’s commitment to regulatory compliance and resident safety.

GAIA Residences is set to attract discerning homeowners looking for a blend of architectural excellence, lifestyle convenience, and future appreciation.

GAIA represents the next chapter in urban luxury – where form meets the purpose and every detail speaks of elegance, comfort, and conscious design,” said Amaan Chawla, President, BPTP Group. “We are building for a generation that values both sophistication and sustainability – and GAIA delivers both in abundance.”

Key Highlights of GAIA Residences

  • First Residential Glass Facade on Dwarka Expressway: Iconic glass towers with double-glazed facade ensure thermal efficiency, enhanced sound insulation, and an unmistakable urban identity.

  • Sky Gardens in Each Tower – Vertical Retreats at Every Level

  • GAIA redefines high-rise living with integrated sky gardens offering residents a layered lifestyle experience:

  • Yoga Deck at 400 feet – meditate above the city, surrounded by sky and serenity

  • Library Lounge at 300 feet – curl up with a book in a calm, elevated setting

  • Co-working Lounge at 200 feet – host meetings or work remotely with inspiring views

  • 1.75 Lakh Sq. Ft. of Club & Landscape Amenities

  • An immersive lifestyle ecosystem that includes:

  • Dedicated Club Zones with private theatres, sports bar, bowling alley, arcade & guest suites

  • Indoor Sports Zone with Pickleball court, squash and badminton.

  • Wellness Spaces – Pilates studio, Turkish hammam, sauna, spa, and meditation areas

  • Kids-Centric Amenities – Art & Pottery rooms, Leg & robotics labs, dance and music studios, kids’ library, tuition centre, and more

  • Over 10,800 sq. ft. of fitness zones

  • Global-Standard Design & Engineering:

  • Masterplan & Urban Design – DP Architects, Singapore

  • Interiors – Blink, Singapore

  • Landscape Architecture – Grant Associates, UK

  • Structural Engineering – Whitby Wood, UK

  • Construction – By top-tier Grade-A contractor

  • Highly Efficient Tower Planning:

  • Rectangular living-dining layouts for optimized natural light and ventilation

  • Expansive balconies and sky decks in each tower

  • 7 High-Speed Lifts Per Core to minimize wait times and enhance comfort

  • Unbeatable Location & Connectivity:

  • Direct frontage on Dwarka Expressway

  • Immediate access to IGI Airport, Aerocity, Global City, and New Diplomatic Enclave

  • Proximity to Dwarka Golf Course, IICC, top-tier schools, hospitals & malls

  • Enhanced access via the new T3 tunnel and surrounding corridors like SPR, NPR & GCR

  • Platinum-Rated, Zone 5 Compliant Construction

  • Engineered for longevity and seismic resilience, setting a new benchmark in safe, responsible construction.

About BPTP
BPTP is one of India’s most trusted and leading real estate developers, with a strong presence in the Delhi-NCR region. The company has delivered over 25,000 homes, as well as numerous landmark residential and commercial projects that blend cutting-edge design, modern architecture, and sustainable living solutions. Known for its innovative and customer-centric approach, BPTP continues to redefine urban luxury through future-first development, premium amenities, and a commitment to excellence, transparency, and elegant, efficient living.

BPTP Launches GAIA Residences – First Glass Facade Residential Development on Dwarka Expressway

BPTP, one of North India’s leading real estate developers, proudly announces the launch of GAIA Residences at Amstoria 102, marking a new era in sustainable vertical living and urban sophistication. This landmark development is not only the first residential project with a complete glass facade on the Dwarka Expressway, but also a part of BPTP’s ~150-acre ecosystem in Gurugram’s rapidly growing Sector 102.

BPTP Launches GAIA Residences

Located within 12.05 acres of BPTPs larger development, GAIA Residences forms the second phase, following the launch of the highly successful Amstoria Verti-Greens. The project will feature three architecturally striking towers, with 531 thoughtfully planned 3 BHK residences, offering future-ready homes for modern families. Of these, sales for one tower are currently frozen and will commence post the shifting of an underground HT line – demonstrating the developer’s commitment to regulatory compliance and resident safety.

GAIA Residences is set to attract discerning homeowners looking for a blend of architectural excellence, lifestyle convenience, and future appreciation.

GAIA represents the next chapter in urban luxury – where form meets the purpose and every detail speaks of elegance, comfort, and conscious design,” said Amaan Chawla, President, BPTP Group. “We are building for a generation that values both sophistication and sustainability – and GAIA delivers both in abundance.”

Key Highlights of GAIA Residences

  • First Residential Glass Facade on Dwarka Expressway: Iconic glass towers with double-glazed facade ensure thermal efficiency, enhanced sound insulation, and an unmistakable urban identity.

  • Sky Gardens in Each Tower – Vertical Retreats at Every Level

  • GAIA redefines high-rise living with integrated sky gardens offering residents a layered lifestyle experience:

  • Yoga Deck at 400 feet – meditate above the city, surrounded by sky and serenity

  • Library Lounge at 300 feet – curl up with a book in a calm, elevated setting

  • Co-working Lounge at 200 feet – host meetings or work remotely with inspiring views

  • 1.75 Lakh Sq. Ft. of Club & Landscape Amenities

  • An immersive lifestyle ecosystem that includes:

  • Dedicated Club Zones with private theatres, sports bar, bowling alley, arcade & guest suites

  • Indoor Sports Zone with Pickleball court, squash and badminton.

  • Wellness Spaces – Pilates studio, Turkish hammam, sauna, spa, and meditation areas

  • Kids-Centric Amenities – Art & Pottery rooms, Leg & robotics labs, dance and music studios, kids’ library, tuition centre, and more

  • Over 10,800 sq. ft. of fitness zones

  • Global-Standard Design & Engineering:

  • Masterplan & Urban Design – DP Architects, Singapore

  • Interiors – Blink, Singapore

  • Landscape Architecture – Grant Associates, UK

  • Structural Engineering – Whitby Wood, UK

  • Construction – By top-tier Grade-A contractor

  • Highly Efficient Tower Planning:

  • Rectangular living-dining layouts for optimized natural light and ventilation

  • Expansive balconies and sky decks in each tower

  • 7 High-Speed Lifts Per Core to minimize wait times and enhance comfort

  • Unbeatable Location & Connectivity:

  • Direct frontage on Dwarka Expressway

  • Immediate access to IGI Airport, Aerocity, Global City, and New Diplomatic Enclave

  • Proximity to Dwarka Golf Course, IICC, top-tier schools, hospitals & malls

  • Enhanced access via the new T3 tunnel and surrounding corridors like SPR, NPR & GCR

  • Platinum-Rated, Zone 5 Compliant Construction

  • Engineered for longevity and seismic resilience, setting a new benchmark in safe, responsible construction.

About BPTP
BPTP is one of India’s most trusted and leading real estate developers, with a strong presence in the Delhi-NCR region. The company has delivered over 25,000 homes, as well as numerous landmark residential and commercial projects that blend cutting-edge design, modern architecture, and sustainable living solutions. Known for its innovative and customer-centric approach, BPTP continues to redefine urban luxury through future-first development, premium amenities, and a commitment to excellence, transparency, and elegant, efficient living.