VinFast marked a significant milestone by officially entering the Indian market at the Bharat Mobility Global Expo in New Delhi. The Vietnamese automaker, known for its rapid rise in the global electric vehicle (EV) industry, unveiled the its highly anticipated Premium SUVs, the VF7and VF6, both tailored for Indian consumers. With India emerging as one of the most promising EV markets, this move underscores VinFast’s commitment to meeting the nation’s growing demand for sustainable mobility.

VinFast unveils VF7 at Bharat Mobility Global Expo 2025

The unveiling event, attended by a large and enthusiastic crowd, showcased VinFast’s ambitious vision. It resonated strongly with attendees, many of whom were eager to see how the brand plans to contribute to India’s transition to EVs.

“VinFast had a very impressive debut in India and was one of the most talked-about car manufacturers at this years exhibition,” noted Jitender Murhadhya, a Creative Director at the event.

A Grand Debut in India

The Bharat Mobility Global Expo 2025 provided the perfect platform for VinFast to make its mark. The brand’s expansive exhibit featured not only the VF7 and VF6 but also a comprehensive line-up of electric solutions. This included the compact VF3, the spacious VF9, and an array of two-wheelers like the Evo200, Klara, Feliz and Vento e-scooters. Among the highlights was the VF Wild pickup truck concept, which drew significant attention for its innovative design and practicality.

“The way the doors open on both sides is super impressive. The seats look really comfortable, and there’s so much open space inside,” said Mudassir, an engineering student.

The VF7 and VF6, both premium SUVs, stood out as the stars of the show. Designed with a focus on comfort and cutting-edge innovation, these models were well-suited for the needs of Indian consumers. The VF6, boasts sleek aesthetics paired with exceptional functionality, inspired by the “Duality in Nature” design philosophy. The VF7, a premium SUV, delivers a bold and dynamic driving experience with its distinctive “Asymmetric Aerospace” styling and intelligent technology features.

“For models in the same segment as the VF7 and VF6, people look for comfort, and I think VinFast offers a good balance of both comfort and luxury,” said Utkarsh Shukla, a businessman attending the event.

VinFast’s Customer-Centric Approach Suits the Indian Market

The Indian EV market is unique, shaped by consumer expectations that prioritize affordability, practicality, and robust customer support. Attendees and industry experts at the event emphasized that customer-centric strategies will be critical for any EV manufacturer aiming to thrive in this diverse market.

Om Vachhani, a dealer familiar with market trends, remarked, “Other EV manufacturers in India haven’t really done well in customer service yet. So, if VinFast offers exceptional warranty policies, especially for batteries, the company could quickly establish a strong foothold in the market.”

Another key factor is how effectively VinFast’s vehicles address the day-to-day challenges of Indian consumers. For instance, during the launch event, the VF3, a compact SUV, stood out for its suitability in crowded urban environments. Prasuk Jain, a businessman, remarked, “In India, traffic is very crowded, so we really need compact SUV’s like this to drive in crowded urban areas. It also looks very youthful and dynamic.” If market conditions demand, VinFast can leverage its diverse lineup to introduce such compact and practical vehicles swiftly.

Beyond its product offerings, VinFast’s strategic initiatives include expanding its dealer network and establishing a local assembly plant in Tamil Nadu. These moves are expected to bolster the company’s presence in India, enabling competitive pricing and providing localized support for consumers.

Utkarsh Shukla, the businessman, expressed confidence in VinFast’s approach. “All the cars here look really good. I think VinFast will do really great in India.” His particular interest in the VF6 highlights how the brand’s emphasis on consumer-centric design can resonate with a wide audience.

By combining advanced technology, a diverse product lineup, and a strong focus on customer needs, VinFast has positioned itself as a formidable contender in India’s rapidly evolving EV landscape. As Mudassir observed, “It’s amazing to see a car company from Vietnam becoming so famous these days with great designs and lots of innovation.”

The journey ahead may come with challenges, but for those who attended the launch, there is little doubt that VinFast is poised to make a meaningful contribution to India’s EV transformation.

• Heralds a new era of innovative, consumer centric features & benefits that maximize value for policyholder

• Policyholders can avail benefits like MoneyBack, Loyalty Boost, Wellness Discount, Infinity Bonus and more

Care Health Insurance, one of the leading Health Insurers of India, has announced the launch of Ultimate Care, a ground-breaking health insurance designed to set new benchmarks in health coverage. Ultimate Care combines extensive benefits tailored to address unforeseen medical emergencies and rewards you for staying healthy.

Care Health Insurance introduces customers to the future of Health Insurance: Launches Ultimate Care

Ultimate Care offers extensive health coverage, including the MoneyBack feature, where policyholders will get rewarded for staying healthy. The company will refund first year’s base premium after every 5 claim free years. It’s Loyalty Boost provides additional Sum Insured (SI) which is equivalent to first policy year’s SI after 7 claim free years, while Infinity Bonus benefit doesn’t limit the cumulative bonus, providing a 100% bonus of SI every year, irrespective of claims made – unlimited times with continuous policy renewal. Additionally, the plan provides Wellness Discount which enables policyholders to enjoy up to 30% discount on renewal premium with the healthy days program.

Commenting on the launch, Ajay Shah, Head – Distribution, Care Health Insurance, said, “In the healthcare landscape of today, it is essential to provide customers with a comprehensive and robust financial security that addresses unforeseen medical exigencies while also encouraging a proactive approach to health and wellness. With Ultimate Care, we aim to establish a new standard in delivering unmatched financial health protection by enabling customers to prioritize their health and well-being first, thereby providing them the peace of mind they deserve.”

The policy introduces additional benefits designed to provide maximum value to policyholders. Welcome Discount that gives up to 30% discount on premium for new policyholders; Tenure Multiplier that combines annual Sum Insured of multi-year policy for a single claim in a policy tenure; MediVouchers for ease of out-of-pocket expenses with two pharmacy vouchers worth Rs 250 each, provided upon the first policy renewal.

About Care Health Insurance
Care Health Insurance is a specialized health insurer offering products in the retail segment for Health Insurance, Top-up Coverage, Personal Accident, Maternity, International Travel Insurance and Critical Illness along with Group Health Insurance and Group Personal Accident Insurance for Corporates, Micro Insurance Products for the Rural Market and a Comprehensive Set of Wellness Services. With its operating philosophy being based on the principal tenet of ‘consumer-centricity’, the company has consistently invested in the effective application of technology to deliver excellence in customer servicing, product innovation and value-for-money services.

Apart from numerous awards since inception, more recently Care Health Insurance was conferred the ‘Overall Achievement Award’ (SAHI category) at the ASSOCHAM 16th Global Insurance Summit & Awards; ‘Smart Insurer’ and ‘Sales Champion’ awards in Health Insurance category at the 11th ET Now Insurance Summit & Awards 2024; ‘Claims Service Leader for the Year’ & ‘Best Health Insurance Company in Rural Sector’ awards at the India Insurance Summit & Awards 2024, and ‘Best Health Insurance Plan – Care Plus’ at the Global Financial Planner’s Summit 2024.

Chennai is all set to witness an unforgettable evening of rhythm, energy, and unparalleled artistry as Prabhu Deva’s Vibe – LIVE IN DANCE CONCERT takes center stage on February 22, 2025, at the YMCA Grounds, Nandanam. This groundbreaking event marks a historic milestone in Indian live entertainment, being the country’s first-ever live dance concert. It celebrates the iconic Prabhu Deva, widely revered as the “Michael Jackson of India,” and his remarkable three-decade-long legacy in the world of dance and cinema. With over 100 dancers, mesmerizing choreography, and the presence of more than 50 renowned celebrities, the concert promises to be an extraordinary fusion of art, glamour, and entertainment.

Prabhu Deva | India’s First Live in Dance Concert | Birth Marque

The vision behind this event is spearheaded by Mr. Hariharan and executed with precision by Mr. Arun of Arun Events, known for their expertise in orchestrating large-scale, awe-inspiring productions. With their innovative approach, the duo aims to elevate the entertainment industry in India and set a new benchmark for live performances. But this isn’t just a solo endeavor. Several leading names and organizations have joined forces to make this ambitious dream a reality. Among them are Ishari K. Ganesh of VELS University, VMR Ramesh of KLIENTEL, Uma Pathi and Jayshankar of G Star Properties, Aayush of SSI TMT Bar, Junaith Babu of G Square, Dr. Arun Muthuvel of Iswarya Hospitals, and Shailendra Shivakumar, Founder of Birth Marque. The collaboration among these luminaries is testament to the vision and grandeur of “Vibe.” Each stakeholder has brought their unique expertise to the table to ensure that this one-of-a-kind concert becomes a defining moment in India’s entertainment history.

Adding a distinctive touch to the event is Birth Marque, the official branding partner, founded by Shailendra Shivakumar. Known for their expertise in creative branding and impactful campaigns, Birth Marque has been instrumental in shaping the identity of the concert. Their innovative designs capture the essence of Prabhu Deva’s legendary artistry while aligning with the concert’s broader mission of environmental consciousness. From concept to execution, every element of the campaign reflects the grandeur and uniqueness of “Vibe,” creating a memorable brand experience that resonates with audiences on multiple levels.

What sets Prabhu Deva’s Vibe apart from other entertainment events is its deeper purpose. This isn’t just a showcase of extraordinary talent; it’s a movement that merges art with sustainability. The concert is closely aligned with the Plant a Billion Trees (PABT) initiative, a pioneering environmental campaign aimed at planting one billion trees across India over the next 20 years. This ambitious initiative seeks to address the urgent challenges of climate change and promote sustainable development on a massive scale.

In a groundbreaking partnership with PABT, a portion of the concert’s sponsorships, revenues, and collaborations will be directly allocated to support this noble cause. The collaboration represents a shared vision of creating a greener, more sustainable future, proving that art and Entertainment can drive meaningful, lasting change.

The event itself promises to be nothing short of magical. Prabhu Deva’s electrifying performance will be accompanied by jaw-dropping choreography, stunning stage design, and a lineup of over 50 celebrities from various fields, adding a touch of star power to the evening. The audience will be transported into a world of rhythm, visual brilliance, and storytelling through dance, making it a night to remember.

For the entertainment industry, Prabhu Deva’s Vibe – LIVE IN DANCE CONCERT represents a transformative moment. It demonstrates the potential of live performances to create cultural milestones while addressing critical global issues. By combining the magnetic appeal of one of India’s most celebrated performers with the urgency of environmental action, the concert creates a blueprint for future events that are not only entertaining but also meaningful. Chennai has always been a city that embraces art and culture, and “Vibe” is set to further solidify its position as a hub for innovation in live entertainment. The YMCA Grounds will become a stage where history is made, memories are created, and the future of sustainable entertainment is envisioned.

Get ready to witness an evening that promises to inspire, entertain, and make history. Prabhu Deva’s Vibe – LIVE IN DANCE CONCERT, FOR THE FIRST TIME IN INDIA, will be remembered not only as the day of an iconic concert but as the beginning of a movement where art, entertainment, and environmental consciousness come together in perfect harmony.

Publisher detail: Birth Marque, one of the key players in the premium branding companies in India and a leader in brand promotion company in Chennai, has firmly established itself as Chennai’s top branding agency. Competing on par with the top branding companies inMumbai and branding companies in Delhi, Birth Marque was founded by Shailendra Shivakumar is renowned for its innovative approach to branding. Adding to its portfolio of high-profile collaborations, Birth Marque is now associated as the branding partner for Prabhu Deva’s Vibe – LIVE IN DANCE CONCERT, FOR THE FIRST TIME IN INDIA, a grand event celebrating the legendary dancer and entertainer.The company excels as one of the best event branding, marketing, and event management companies in Chennai. Their expertise extends to cutting-edge fields such as the metaverse, NFTs, community building, and brand building activities in web development companies in Chennai.

For more information, visit their official website www.birthmarque.com.

RIA Advisory, a leading provider of revenue management solutions, is proudly celebrating its third consecutive year of earning the prestigious Great Place to Work Certification in India. This accolade underscores the company’s unwavering dedication to cultivating a workplace that stands out for its exceptional employee experience and superior people practices.

Together we Rise, Together we Shine

Great Place to Work is widely regarded as the gold standard in recognizing organizations that nurture outstanding workplace cultures. To achieve this certification, companies undergo a thorough evaluation based on the Great Place to Work Model, which examines key factors like employee trust, fairness, and overall organizational pride, as measured through the Trust Index and Culture Audit attributes.

“We are elated to receive this honor for the third year running. At RIA, we unite individuals with diverse talents, perspectives, and backgrounds, all of whom contribute to our extraordinary growth. I’m delighted to see our employees thriving in their careers while enjoying the journey. We are committed to creating an environment where innovation flourishes at the core of everything we do,” said Saket Pabby, Founder and CEO of RIA Advisory.

RIA received exceptional feedback across several key dimensions, including respect, credibility, fairness, and pride in their work, as reflected in the Trust Index Feedback Report, which is based exclusively on employee responses.

“A heartfelt thank you to our phenomenal team for all that they do. Our dynamic, passionate, and skilled teams bring agility, fresh ideas, and new perspectives to every initiative while cultivating a culture of respect, acknowledging individual contributions, ensuring equal opportunities, and championing fairness. I am proud to see our employees feel empowered and valued in their work,” added Sameer Khetarpal, Managing Partner at RIA Advisory.

About RIA Advisory
Founded in late 2016, RIA Advisory (RIA) is a leading business advisory and technology firm specializing in Revenue Management & Billing solutions for key industry verticals, including Financial Services, Utilities, Healthcare, and the Public Sector. In 2022, RIA expanded its capabilities by welcoming TMG Consulting (TMG) into its growing family, bringing its global workforce to over 1000 professionals.

With a steadfast commitment to delivering excellence, the leadership team of RIA exemplifies strategic partnership, particularly in the transformation of ORMB and CC&B solutions. By leveraging its proprietary, best-in-class intellectual property and execution expertise, RIA continues to provide highly differentiated and impactful solutions to its clients worldwide.

Headquartered in Coral Gables, Florida, RIA has a strong global presence with offices across the U.K., Canada, India, the Philippines, and Australia.

Bharat Sanchar Nigam Limited (BSNL), India’s Trusted Telecom Partner, today further expanded the IFTV offering to UP East – a groundbreaking initiative set to redefine entertainment for millions of Indians.

BSNL Partners with OTTplay to Launch IFTV Pilot in UP East

BSNL’s IFTV brings over 500+ live TV channels, including premium channels, to FTTH users in UP East, free of cost. Following the success of its pilot launch in Puducherry, this marks the first rollout of the service in UP as a pilot for FTTH users. The expansion showcases BSNL’s commitment to integrating cutting-edge entertainment into everyday life. This service delivers high-quality entertainment, making digital content easily accessible to all BSNL users, irrespective of their plans; at no cost to all its FTTH customers of UP East.

Why Choose IFTV

• Unlimited Entertainment: Apart from live TV, enjoy movies, web series, and documentaries in multiple languages, all at no cost.
• Seamless Technology: Powered by BSNL’s secure mobile intranet, IFTV ensures uninterrupted streaming with exceptional video quality.
• Future Expansion: After UP East, IFTV will be rolled out to Maharashtra, Bihar & Jharkhand in February 2025, with nationwide availability planned soon.

BSNL Chairman and Managing Director Mr. A Robert J Ravi I T S, Thought, “With IFTV, through our partners, BSNL is giving every customer the power to access entertainment on the go, ‘anytime, anywhere’, free of cost, irrespective of the plan they are, making it a perfect alternative to the outdated PRBT systems; by combining cutting-edge technology with top-tier content. BSNL will be one of the first telecom service provider to revolutionize its old PRBT by offering this groundbreaking service.”

Co-founder and CEO of OTTplay, Avinash Mudaliar shared, “With new IFTV innovation, we’re proud to bring world-class entertainment to BSNL customers across India. Together, we’re unlocking the magic of cinema and entertainment across genres, languages, and regions and redefining how BSNL customers experience digital entertainment in India.”

Transforming Digital India
With this partnership, OTTplay and BSNL together promote digital inclusion and are responsible for fostering connectivity in rural and urban areas. By combining BSNL’s extensive network reach with OTTplay’s engaging content, the partnership aims to pave the way for a digitally connected India where every citizen has access to quality services, anytime and anywhere.

About OTTplay
OTTplay is India’s OTT super app and a pioneering OTT aggregator that uses AI-based recommendations to revolutionize content discovery and consumption. With the introduction of OTTplay Premium, the platform now offers a curated selection of content from 40 premier OTT platforms which are personalized based on each user’s unique preferences.

The Federation of Indian Export Organisations (FIEO) has partnered with Credlix, a global leader in supply chain financing solutions, through a Memorandum of Understanding (MoU) to enhance the growth of Indian exporters and strengthen their global presence. This collaboration focuses on streamlining international trade by providing exporters with innovative financial solutions, logistical support, and other critical resources.

FIEO Signs MoU with Credlix

By combining FIEO’s extensive network with Credlix’s expertise in financial services, the partnership aims to address key challenges faced by exporters. Initiatives include workshops, trainings, financing advisory and technological support to raise awareness – a solution that helps businesses scale their operations effectively.

Mr. Rahul Garg, Founder & CEO, Credlix, stated, “We are proud to collaborate with FIEO to empower Indian exporters on their path to growth and self-reliance. This partnership shows our shared commitment to overcoming key trade challenges. Through innovative financial and logistical support, we aim to simplify export operations and help businesses establish a strong presence in global markets.”

The partnership includes technological and logistical solutions from Credlix, such as warehousing and supply chain management, to address exporters’ operational hurdles. FIEO will actively promote the initiative, encourage exporter participation, and guide businesses in navigating complex global markets.

Dr. Ajay Sahai, Director General & CEO, FIEO, remarked, “This collaboration with Credlix marks a significant milestone in advancing India’s vision of self-reliance and strengthening its export sector. By providing SMEs with financial and logistical resources, we aim to help them overcome barriers, enhance operational efficiency, and capitalize on opportunities in international trade.”

Dr. Sahai further highlighted the liquidity gap and lack of credit flow in the Indian economy, which has posed persistent challenges for exporters. “Export finance remains a critical issue for various segments, particularly for MSMEs, which are the backbone of India’s export ecosystem,” he noted.

The MSME sector contributed 45.73% of India’s exports in 2023-24, yet it continues to struggle with limited access to export finance. With 35,000 members, primarily from the MSME segment, FIEO sees this MoU as a pivotal step in addressing these challenges and unlocking growth opportunities for exporters.

This alliance is set to simplify export operations, enhance business capabilities, and accelerate the growth of Indian exporters, contributing to India’s economic progress and reinforcing its position in global trade.

About Credlix
Credlix is a global leader in supply chain financing, dedicated to providing innovative financial solutions to SMEs worldwide. Focused on delivering rapid, collateral-free access to working capital, Credlix helps businesses optimize cash flow and achieve their growth potential.

About Moglix
Moglix is one of Asia’s largest B2B commerce companies, empowering manufacturing and infrastructure businesses to transform their supply chains from procurement to distribution. As the first B2B commerce unicorn in manufacturing, Moglix supports over 1,000 large manufacturers and 3,000+ factories with a valuation of $2.6 billion.

About FIEO

The Federation of Indian Export Organisations (FIEO) is an apex trade promotion body set up by Ministry of Commerce & Industries in 1965 with its members contributing around 70% of India’s exports. With 16 offices on PAN India basis, FIEO works to support and promote India’s export fraternity by providing valuable resources, market access, policy advocacy and networking opportunities for businesses.

Inspiring poetry collection, Udaan, by Padamjeet Sehrawat was launched today at The India International Centre. The event was graced by cricket legend and former Indian captain Kapil Dev as the chief guest.

Padamjeet Sehrawats Inspiring Poetry Collection Udaan Launched in Delhi

Kapil Dev, while launching the book, congratulated Sehrawat and praised his efforts in creating a thought-provoking and inspiring collection of poems. He encouraged the audience to adopt a positive outlook on life, drawing from his own experiences as a cricketer.

Padamjeet Sehrawat is a multifaceted personality. He is a cricket commentator, singer, writer, poet and motivational speaker. He has participated in many prestigious tournaments, such as Ranji Trophy and Deodhar Trophy, and has also done commentary for various international sports channels.

Udaan is a collection of some such poems, which guide the readers to move forward by taking inspiration from various situations of life. This collection gives readers a new perspective and positive outlook on living life. The poet believes that these poems will definitely be liked by the readers.

A wonderful amalgamation of music and motivation is the specialty of his personality. His singing style and inspirational thoughts give new energy and confidence to people in difficult times of life.

L&T Finance Ltd. (LTF), one of the leading Non-Banking Financial Companies (NBFCs) in India has recorded a consolidated Profit After Tax (PAT) at Rs. 2,007 Crore for the nine months ended December 31, 2024, a growth of 14% over nine months ended December 31, 2023. The consolidated PAT for the third quarter ended December 31, 2024 stood at Rs. 626 Crore.

Highlights of L&T Finance Ltd.s financial performance

The Company has recorded quarterly retail disbursement of Rs. 15,210 Crore for the third quarter ended December 31, 2024, up 5% Year-on-Year (YoY). The retail book size reached Rs. 92,224 Crore during the quarter, implying a growth of 23% YoY.

Furthermore, the Company’s customer-facing PLANET app, which has emerged as a powerful digital channel for customers, has crossed more than 1.5 Crore downloads as on December 31, 2024, comprising more than 13.8 lakh downloads from the rural areas. As of date, this channel has done collections of over Rs. 3,100 Crore and has done sourcing of over Rs. 10,500 Crore (including web).

Commenting on the financial results, Mr. Sudipta Roy, Managing Director & CEO of LTF said, “Despite certain macro challenges within the microfinance sector, we have managed the situation effectively. We are hopeful that the environment will be much better over the next couple of quarters.

Our investments and efforts towards building a world class credit underwriting and monitoring infrastructure continued unabated. Apropos to the same, our next generation three-dimensional credit underwriting engine ‘Project Cyclops’ was extended to 100% of dealerships in Two-wheeler Finance and was also operationalized for the Farm Equipment Finance business.

In our pursuit of innovation within the lending landscape, LTF launched a strategic partnership with Amazon Pay to develop and offer cutting-edge credit solutions through the platform. We also extended PhonePe partnership to Personal Loans, delivering a seamless digital lending experience to our consumers.

Additionally, we have launched Knowledgeable AI (KAI), an AI-powered chatbot that revolutionizes the home loan experience. We were also delighted to host RAISE’ 24, India’s premier AI-themed event in the Banking, Financial Services, and Insurance (BFSI) sector focused on Als real-world applications. As we look ahead, we remain dedicated to driving innovation and enhancing our offerings to better serve our customers.”

Healthy retail disbursements and book for the third quarter ended December 31, 2024:

Rural Business Finance

Book size at Rs. 26,231 Crore vs. Rs. 23,110 Crore, up 14% YoY. Disbursements at Rs. 4,599 Crore vs. Rs. 5,476 Crore, down 16% YoY. A risk calibrated disbursement strategy was followed in the business owing to a challenging macro environment.

Farmer Finance

Book size at Rs.15,075 Crore vs. Rs. 13,845 Crore, up 9% YoY. Disbursements at Rs. 2,495 Crore vs. Rs. 2,027 Crore, up 23% YoY. Growth in the segment aided by a better than average monsoon and festive season demand.

Two-wheeler Finance

Book size at Rs. 12,676 Crore vs. Rs. 10,447 Crore, up 21% YoY. Disbursements at Rs. 2,414 Crore vs. Rs. 2,540 Crore, down 5% YoY. Calibrated disbursements owing to the strengthening of documentation and credit guardrails for sourcing of better-quality credit tested customer and shift towards prime customer.

Personal Loans

Book size at Rs. 7,820 Crore vs. Rs. 6,427 Crore, up 22% YoY. Disbursements at Rs. 1,642 Crore vs. Rs. 847 Crore, up 94% YoY. Growth was aided by digital partnerships and tapping growth in prime segments.

Housing Loans and Loans Against Property

Book size at Rs. 23,461 Crore vs. Rs. 16,654 Crore, up 41% YoY. Disbursements at Rs. 2,475 Crore vs. Rs. 1,998 Crore, up 24% YoY. Growth on the back of focus on distribution channels and partnerships. Maintained a pristine secured portfolio performance.

SME Finance

Book size at Rs. 5,817 Crore vs. Rs. 3,078 Crore, up 89% YoY. Disbursements at Rs. 1,249 Crore vs. Rs. 965 Crore, up 29% YoY.

About L&T Finance Ltd (LTF)

L&T Finance Ltd. (LTF) (https://www.ltfs.com), formerly known as L&T Finance Holdings Ltd., (LTFH) is a leading Non-Banking Financial Company (NBFC), offering a range of financial products and services. Headquartered in Mumbai, the Company has been rated ‘AAA’ – the highest credit rating for NBFCs – by four leading rating agencies. It has also received leadership scores and ratings by global and national Environmental, Social, and Governance (ESG) rating providers for its sustainability performance. The Company has been certified as a Great Place To Work and has also won many prestigious awards for its flagship CSR project – Digital Sakhi- which focuses on womens empowerment and digital and financial inclusion. Under Right to Win, being in the ‘right businesses’ has helped the Company become one of the leading financiers in key Retail products. The Company is focused on creating a top-class, digitally enabled, Retail finance company as part of the Lakshya 2026 plan. The goal is to move the emphasis from product focus to customer focus and establish a robust Retail portfolio with quality assets, thus creating a Fintech@Scale while keeping ESG at the core. Fintech@Scale is one of the pillars of the Company’s strategic roadmap – Lakshya 2026. The Company has around 2.5 Crore customer database, which is being leveraged to cross-sell, up-sell, and identify new customers.

For more information: X, Facebook, Linkedin, Youtube.

Multiplier Brand Solutions Pvt. Ltd. is proud to be Certified™ by Great Place To Work in the first attempt. The certification shows unwavering commitment by the company to create a workplace that fosters collaboration, trust and excellence. Based in New Delhi, Multiplier is one of the leading Tech – Enabled Field Marketing Solutions company helping clients achieve last mile efficiency.

Team with Sameer Mehta, CEO and Managing Director, Multiplier

Commenting on the recognition, Sameer Mehta, CEO and Managing Director, Multiplier said, “Being recognized as a Great Place to Work is a tremendous honor for us. These accolades reflect our unwavering commitment to fostering a workplace that thrives on trust, innovation, and inclusivity. We take immense pride in our people-first approach, which continues to drive our success and strengthen our culture of excellence.”

Team celebrating the certification

Adding to this achievement, Aseem Nath Tripathi, CHRO, Multiplier said, “Receiving the certification – The Great Place to Work is a testament to our dedication to creating a workplace where employees feel valued, inspired, and empowered. These recognitions underscore our efforts to build a high-trust, high-performance culture that encourages collaboration, innovation, and well-being. We are grateful to our team for making this possible.”

At Multiplier, culture transcends the organization’s boundaries and extends to the last mile through its shopper consultants. These consultants play a crucial role in showcasing the unique culture of the brands they represent, ensuring a consistent and authentic brand experience for consumers.

To reinforce its core values, Multiplier has designed a comprehensive culture policy aimed at promoting behaviours that align with these values while discouraging actions that do not. As part of this initiative, the company has introduced the Culture Awards, which include categories such as Culture Influencers, Culture Promoters, and Culture Ambassadors. These awards serve to ensure that the values are not merely words but are actively celebrated and embodied by the organization.

About Multiplier
Multiplier is more than a service provider-we are a trusted partner in brand transformation. At Multiplier, we deliver tech-enabled Field Marketing Solutions, empowering brands to achieve last-mile goals with efficiency and excellence. Established in 2005 as a trade marketing wing under the Mudra Group, we became a standalone entity in 2016. Our expertise spans Workforce Management, Retail Visibility, and Tech & Data Solutions, designed to boost productivity and enhance shopper experiences. With 25,000+ professionals across 600+ cities, we partner with leading brands across industries, leveraging technology, execution excellence, and innovative strategies. Our mission is to ensure seamless operations and create impactful business outcomes, making us a trusted leader in field marketing solutions.