Home Blog Page 437

UrbanWrk Partners with Breathe Aromatherapy to Enhance the Workplace Experience with Signature Scents

The modern workplace continues to evolve beyond aesthetics, and UrbanWrk, a leading managed workspace provider, is embracing this progression through the strategic use of fragrance. Fragrance has the power to transform workplaces, offering far more than just a sensory treat. A thoughtfully curated sensory experience can significantly reduce stress and energize the mind, making it a vital element of modern work culture.

https://www.newsvoir.com/images/article/image1/30878_Image_urbanwork.PNG

UrbanWrk x Breathe Aromatherapy

Through a new partnership with luxury aromatherapy specialist Breathe Aromatherapy, UrbanWrk is enhancing the sensory landscape of its managed workspaces across India.

This initiative in the managed workspace sector leverages scents proven ability to boost productivity, sharpen focus, and reduce stress levels-particularly valuable in urban environments where professionals spend significant time indoors.

The collaboration introduces two bespoke fragrances from Breathe Aromatherapys “Fragrances for Spaces” portfolio. The sophisticated Sakura blend will welcome visitors and employees in reception areas and conference rooms, featuring:

  • Top notes: Sweet caramel, citrus, and rose

  • Heart notes: Herbal essence and blackcurrant

  • Base notes: Rich woody and musky undertones

For washrooms, the invigorating Zesty Citron creates a refreshing atmosphere with citrus notes of orange and mandarin, paired with green and floral undertones.

This partnership strengthens our commitment to workplace excellence,” says Anuj Munot, Founder and CEO of UrbanWrk. “Were crafting environments that actively contribute to our clients success and wellbeing. Its about creating spaces that people genuinely look forward to working in.”

Deepa Narayan, Founder and CEO of Breathe Aromatherapy, adds, “Research consistently demonstrates fragrances significant impact on cognitive function and emotional wellbeing. Our collaboration with UrbanWrk brings this benefit into the professional sphere.”

The initiative reflects UrbanWrks ongoing commitment to workplace innovation, adding another dimension to its comprehensive approach to workspace excellence.

About UrbanWrk
UrbanWrk delivers premium, sustainably operated enterprise-managed workspaces across Pune, Mumbai, Delhi, Gurgaon, Hyderabad, and Kolkata. Our tech-enabled facilities serve an impressive roster of clients including Deloitte, Carrier, L&T, BDO Rise, 3M, Ather, Schneider, SBI General Insurance, ITC Infotech, Capgemini, Saint Gobain, DSK Legal, JM Financials, and Nuvama Wealth. As an upscale, client-centric flex operator, it specialises in creating customised solutions that meet precise business requirements.

Yolo247 Introduces Crypto Deposit Feature in Online Gaming

Yolo247, a premier online gaming platform, is thrilled to announce the launch of its new cryptocurrency facility, revolutionizing the way users engage with their favorite games. This innovative feature positions Yolo247 as a frontrunner in the industry, offering unparalleled convenience and security for gamers looking to enhance their experience.

Announcement of crypto deposit feature launched on YOLO247 official online gaming platform in India

With the integration of popular cryptocurrencies, Yolo247 is set to transform online gaming by providing users with a host of benefits:

1. Instant Transactions
Say goodbye to waiting! With cryptocurrency transactions processed in minutes, players can dive into their gaming adventures without delay.

2. Unmatched Security
Yolo247 employs state-of-the-art encryption technology, ensuring that all cryptocurrency transactions are safe and secure. Users can enjoy peace of mind knowing their financial information is protected.

3. Flexible Funding Options
Whether you’re a casual player or a high roller, Yolo247 has no upper limit on cryptocurrency deposits and it offers greater flexibility in funding your account, accommodating all types of gamers.

4. Diverse Payment Methods
In addition to cryptocurrencies, Yolo247 supports a variety of payment options like UPI & bank transfers, making it easier than ever for users to manage their funds.

5. User-Friendly Experience
Designed with the user in mind, Yolo247’s platform ensures that navigating cryptocurrency deposits is a breeze, enhancing overall satisfaction and engagement.

Yolo247 has quickly become a favorite among online gaming enthusiasts, boasting over 100,000 active users in just a short time. The platform’s dedication to transparency and customer support-available 24/7-sets it apart from competitors.

Vinod Dsouza, Chief Marketing Officer of Yolo247, expressed his excitement, “We are committed to providing our users with an exceptional gaming experience. The introduction of cryptocurrency facilities is a significant step forward in meeting the demands of our community.”

As Yolo247 continues to innovate and expand its offerings, this new cryptocurrency facility marks a pivotal moment in the evolution of online gaming. Players can now enjoy faster transactions, enhanced security, and greater flexibility-all key elements that make Yolo247 a standout choice in the industry.

Signify Illuminates the Spiritual Journey of Millions of Devotees at Maha Kumbh 2025, Prayagraj

The Maha Kumbh 2025, a spiritual gathering of unparalleled scale, has drawn over 9 crore devotees to Prayagraj till date and anticipates over 45 crore people attending the mega-religious event this year. Signify (Euronext: LIGHT), the world leader in lighting, enhanced the spiritual experience of the devotees at the Maha Kumbh 2025 with innovative and sustainable lighting solutions. The project encompassed the illumination of the sacred Viman Mandapam, the iconic Shastri Bridge, and the deployment of industry-leading solar lights across the Kumbh Mela grounds.

Viman Mandapam, a sacred structure at the heart of the Kumbh Mela lit up by Signify

Innovation at its best: One of its kind facade lighting at Viman Mandapam

Signify transformed the Viman Mandapam, a sacred structure at the heart of the Kumbh Mela, into a breathtaking spectacle of light and color with Philips Uni dynamic color-changing linear grazers and flood lights, creating a layered lighting design that accentuates its architectural beauty, achieving a volumetric illumination. While the installation presented unique challenges, including working at height, navigating intricate carvings, and minimizing drilling to preserve the structural integrity of the Mandapam, the multi-layered lighting approach allowed for dynamic control, creating an immersive and spectacular lighting experience for devotees.

A beacon of light: Illuminated Shastri Bridge as an icon of unity and devotion

Signify also illuminated the iconic Shastri Bridge, a vital link connecting Prayagraj to Varanasi with Philips Uni dynamic color-changing RGBW linear grazers and flood lights used at the Viman Mandapam. The innovative lighting highlights both the horizontal deck and vertical columns of the bridge, creating a balanced and harmonious lighting design. The DMX-controlled fixtures allow for a multitude of lighting themes and effects, transforming the bridge into a vibrant symbol of the city.

The green glow: Maha Kumbh lit up with industry-leading solar lights

The introduction of the solar hybrid installation at such a large-scale event set a significant milestone for the adoption of renewable energy solutions in India. Underscoring its commitment to sustainability, Signify deployed SunStay Hybrid solar lights that boast 175 lm/w efficiency throughout the Kumbh Mela grounds. The light’s robust, pressure die-cast housing ensures durability, while the hybrid design guarantees 100% lighting throughout the night, even in foggy conditions. This initiative is a step forward with solar energy, sustainably meeting the lighting needs of large-scale events and ensuring brighter paths for the devotees.

Shastri Bridge, a vital link connecting Prayagraj to Varanasi illuminated by signify

Mr. Girish K Chawla, Head of Professional Business, Signify Greater India, said, “In line with our #BrighterLivesBetterWorld vision, we at Signify are proud to provide sustainable lighting solutionsat one of the largest Hindu pilgrimages in India, Maha Kumbh 2025. This one of its kind mega-festivals, by UP government, Prayagraj Mela Administration, UPSTDC, UPPCL and UP tourism is truly recommendable. We believe that sustainable lighting can play a crucial role in creating a brighter and greener future. Our efforts at the Maha Kumbh serve as a testament to this belief, demonstrating how innovative lighting solutions can contribute to large-scale events while promoting environmental stewardship. We will continue to bring more such innovative and sustainable lighting solutions to communities across India.”

An initiative by the Uttar Pradesh government, Maha Kumbh Mela 2025, in Prayagraj, is marked by significant celestial configurations occurring every 144 years, enhancing its spiritual importance. Signify is delighted by the positive feedback we have received so far on the Maha Kumbh 2025 lighting project, and we are sure to get a similar response from the crores of devotees expected to attend the event by February 26th. The projects success underscores Signifys commitment to innovation, sustainability, and creating positive impacts on communities.

About Signify

Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers, and the Internet of Things. Our Philips products, Interact systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. In 2023, we had sales of EUR 6.7 billion, approximately 32,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for seven consecutive years and have achieved the EcoVadis Platinum rating for four consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

Education for All: Policymakers and Industry Leaders Unite to Drive Digital Transformation in Education at BRICS CCI Roundtable

The BRICS Chamber of Commerce and Industry (BRICS CCI) Education Vertical hosted a roundtable conference on the theme “From Chalkboards to Chatbots: The Evolution of Digital Education and EdTech in Bridging Educational Gaps”. The event brought together policymakers, industry leaders, and academic experts to deliberate on how digital innovation can bridge educational gaps and ensure inclusive learning for all.

Policymakers and Industry Leaders Unite to Drive Digital Transformation in Education at BRICS CCI Roundtable

Mr Peter Mahafha, First Secretary, High Commission of the Republic of South Africa, New Delhi and Mr. Christian W. Villarreal Duran, Civil Attache, Embassy of Bolivia were also present during the conference.

Special Guest Shri Pawan Kumar Sharma, Chief General Manager (Digital Education System) EdCIL (India) Limitedsaid, “Digital innovation has revolutionized access to education, enabling learners to engage with curated, high-quality content aligned with national curricula through platforms like DIKSHA and SWAYAM. The Government of India is committed to ensuring that these resources reach even the most remote areas, bridging the digital divide through offline solutions and infrastructure improvements. The evolving educational landscape, driven by initiatives such as the Academic Bank of Credits under the National Education Policy (NEP) 2020, offers unprecedented opportunities for learners to upskill and reskill flexibly. Collaboration between the government, private sector, and educational institutions will be key in shaping an inclusive, technology-driven future for education in India.”

According to Dr. B.B.L. Madhukar, Co-Chairman & Director General, BRICS CCI, “Collaborative efforts between governments, the private sector, and educational institutions are key to driving digital transformation in education. By working together, we can create sustainable models that ensure no learner is left behind.”

Sameep Shastri, Vice Chairman, BRICS CCI said, “We must harness the power of innovation and entrepreneurship to address educational disparities. EdTech solutions can provide personalized and adaptive learning experiences to cater to diverse learning needs.”

Shabana Nasim, Executive Director, BRICS CCI, and President, Education Vertical, BRICS CCI said, “Education today stands at a crossroads, and technology has the potential to be the bridge that connects every learner to quality resources, regardless of their socio-economic background. At BRICS CCI, we are committed to fostering collaboration and innovation to drive this mission forward.”

Participants of roundtable discussion included Ms. Surabhi Dewra, Chief Executive Officer, Career Guide, Mr. Ankit Mehra, Co-founder and CEO, GyanDhan, Mr. Ayush Bansal, Founder and CEO, iDreamCareer, Mr. Taranjeet Singh, Co-founder and CEO, Innvocon, Mr. Anurag Pandey, CEO, DST iTBI Technical Business Incubator, Sharda University, Mentor AIM, Founder-Director, SciComm India and AstroCamp Group, Mr. Abhijeet Mehrotra, Vice President, Imarticus Learning, Mr. Varun Dhamija, Chief Digital Strategy Officer, TimesPro, Mr. Anurag Mishra, Founder, CipherSchools, Mr. Shivam Ahuja, Founder & CEO, Skill Circle and Mr. Vaibhav Vats, Co-founder, Digiperform. The Session was chaired by Mr. Shelley Singh, Contributing Editor, Mint.

According to a report by Internet and Mobile Association of India (IAMAI) and Grant Thornton Bharat, the contribution of the EdTech sector in India to the country’s GDP is projected to rise from 0.1 per cent in 2020 to 0.4 per cent by 2029.

The roundtable served as a platform for stakeholders to share insights, best practices, and collaborative strategies to leverage digital innovation for inclusive education. Participants reiterated their commitment to ensuring that education becomes a universal right, accessible to all, through the power of technology.

ASRTU Launches Nationwide Initiative to Honour Drivers on “Drivers Day”

The Association of State Road Transport Undertakings (ASRTU) has announced an initiative to honour drivers across India on January 24th, designated as “Drivers Day.” ASRTU will sponsor Rs. 5,000 each to two exemplary drivers from every public bus transport organisation in India, recognising their exceptional dedication to ensuring safe and reliable public transport.

VP ASRTU Ch. Dwarka Tirumala Rao (IPS), & Managing Director Telangana V.C Sajjanar (IPS)

This nationwide initiative underscores ASRTUs commitment to driver welfare and road safety. Organisations are encouraged to facilitate the recognition ceremonies on January 24th, led by their respective heads. “The initiative aims to inspire a culture of excellence and appreciation within the public transport sector,” said Vice President ASRTU Ch. Dwarka Tirumala Rao (IPS).

ASRTU (https://www.asrtu.org/) represents over 1,50,000 buses operated by State Road Transport Undertakings (SRTUs) and SPVs, collectively providing affordable and safe transportation to over 70 million passengers daily. Drivers play a pivotal role, ensuring smooth commutes to workplaces, schools, and other destinations, contributing significantly to the economy and social mobility, says Managing Director Telangana V.C Sajjanar IPS.

Public transport thrives on the dedication of skilled drivers, who are the backbone of the system,” said T. Surya Kiran, Executive Director, ASRTU. “They ensure millions of people reach their destinations safely and on time, all while navigating challenging road conditions and upholding safety standards. Recognising their contributions is vital to fostering trust and efficiency in public mobility.”

This year’s “Drivers Day” initiative will also launch ASRTU’s efforts to amplify the importance of driver welfare and road safety. A press briefing will highlight key insights from two leading state transporters, showcasing their collective support for this cause.

With this initiative, ASRTU (www.asrtu.org) aims to create a lasting impact, celebrating drivers vital role in public transport and inspiring the industry to continue fostering excellence and safety.

MEIL Foundation and SR Foundation Leads the Way in Promoting Spiritual and Societal Progress with Sri Jagannath Temple at Maha Kumbh 2025

MEIL Foundation and SR Foundation Unite for Spiritual and Societal Upliftment. Sri Jagannath Temple Sponsored at Maha Kumbh 2025.

Empowering communities with compassion and vision – Mrs. Sudha Reddy, Chairperson of SR Foundation and a true beacon of philanthropy

In a landmark initiative to preserve India’s spiritual heritage and promote community well-being, the MEIL Foundation and SR Foundation in collaboration have sponsored the construction of the Sri Jagannath Temple at Maha Kumbh 2025. Located at Sector 19, Gangoli, Shivala Marg, the temple stands as a symbol of faith, unity, and the shared vision of both organizations for a spiritually enriched and progressive society.

During the ongoing Maha Kumbh, the temple has become a focal point of devotion, drawing lakhs of devotees daily who gather to offer prayers and experience the divine blessings of Lord Jagannath.

Sudha Reddy, Chairperson of the Sudha Reddy Foundation, expressing her thoughts on the initiative, said, “Sponsoring the construction of the Lord Shri Jagannath Ji Temple is a humble step towards preserving and promoting Sanatan Dharma while fostering community development. This initiative aligns with our Hon’ble Prime Minister Narendra Modi’s vision of a ‘Viksit Bharat,’ where spiritual heritage complements societal progress.”

Highlighting the unparalleled importance of the Maha Kumbh, Mrs. Reddy further remarked, “The Maha Kumbh is an extraordinary event that allows individuals to explore, experience, and absorb divine energy and ancient wisdom. It is essential that this profound legacy be preserved for future generations. Beyond its spiritual significance, Maha Kumbh encapsulates a wealth of scientific knowledge, reinforcing the pride we feel in our rich culture, heritage, and the deep sciences underpinning it.

Expressing her gratitude, Mrs. Reddy added, “I extend my heartfelt thanks to our visionary Prime Minister, Shri Narendra Modi ji, for showcasing the beauty and essence of our nation to the world. My gratitude also goes to the Uttar Pradesh government for their meticulous planning, infrastructure, and facilities, which ensure the comfort and safety of millions of pilgrims attending this grand event.”

The Sri Jagannath Temple serves as a beacon of spiritual and societal harmony, embodying the unity and commitment of MEIL Foundation and SR Foundation to uplift communities. As millions of devotees converge for Maha Kumbh, the temple offers a sanctuary for reflection, prayer, and unity, fostering a collective sense of purpose and spiritual enrichment.

About MEIL Foundation

The MEIL Foundation is dedicated to social transformation through initiatives in education, healthcare, environmental sustainability, and cultural preservation. By fostering meaningful partnerships and empowering communities, MEIL Foundation aims to create a positive impact on society.

About SR Foundation

The SR Foundation, led by Sudha Reddy, is committed to philanthropy and societal development, focusing on healthcare, education, women’s empowerment, and the promotion of India’s rich cultural heritage. The foundation strives to bridge societal gaps and create lasting change.

Joyville Shapoorji Pallonji Hosts its First-ever Kid’s Marathon (Joy Run Junior) in Hadapsar Annexe, Pune

Joyville Shapoorji Housing, an aspirational housing platform by Shapoorji Pallonji, Actis, ADB, and IFC, celebrated a landmark moment by hosting its first Kids Marathon at Hadapsar Annexe in Manjri, Pune. Over 800 enthusiastic young runners across three age groups (5-8, 9-12, and 13-15) gathered for this event packed with energy, excitement, and a strong sense of community.

https://www.newsvoir.com/images/article/image1/30873_Joyville_image.JPG

Joy Run Junior sees kids racing ahead at Joyville Hadapsar Annexe, Pune

The marathon kicked off at 7:00 A.M. with a lively Zumba warm-up session in the podium garden, setting the energetic tone for the day. As the first group of runners lined up at the starting point, the rest of the participants enjoyed a variety of fun activities that added to the spirit.

The childrens enthusiasm for running was evident, and each participant was awarded a medal and certificate to celebrate their involvement. The top three winners in each age group were awarded Bicycles and Sports vouchers as a token of appreciation for their outstanding performances.

Parents accompanying the children were equally delighted, with many expressing their admiration for the events seamless planning and taking the opportunity to explore the thoughtfully designed amenities and vibrant atmosphere of Joyville Hadapsar Annexe.

Speaking on the success of the event, Mr Sriram Mahadevan, CEO of Shapoorji Pallonji Real Estate & MD of Joyville Shapoorji Housing Pvt.Ltd., said, “The Kids Marathon is a true reflection of Joyville’s vision to build not just homes, but vibrant, engaged communities where families thrive together. It was incredibly heartwarming to witness the energy, enthusiasm, and sense of camaraderie among the young participants and their families. Events like these strengthen our commitment to fostering healthy lifestyles and creating spaces that encourage meaningful connections.”

We are delighted by the overwhelming response and look forward to hosting more such events that bring joy, create lasting memories, and strengthen our bond with the Joyville community.”

The joy and excitement shared by the children and their families underscored the success of the marathon, highlighting Joyville’s dedication to enriching the lives of its residents and promoting a strong sense of community and well-being. The smiles, cheers, and shared experiences made it a memorable day for everyone, reinforcing Joyville’s mission to create spaces that bring people together and foster a vibrant, fulfilling lifestyle.

About Joyville
Joyville is a USD 200 million platform by Shapoorji Pallonji, Actis, ADB, and IFC to develop aspirational housing projects in India. It has already launched Joyville Howrah (near Kolkata), Joyville Virar (near Mumbai), Joyville Hinjewadi (Pune), Joyville Gurugram, Joyville Hadapsar Annexe (Pune), Joyville Sensorium (Pune), and Joyville Celestia (Pune) to the Joyville bouquet of projects.

AWCL is Now HORICAL: India’s First CFS Rebrand Launch

In the bustling world of logistics, where every second counts and every mile matters, HORICAL stands as a beacon of innovation and reliability. Derived from the words Horizontal and & Vertical, HORICAL embodies the essence of comprehensive integration and coverage. Operational efficiency is no longer sufficient in todays dynamic logistics landscape. It demands sharp expertise, unmatched agility, and the ability to adapt swiftly. To meet these challenges and position itself as a top contender, APOLLO CFS has rebranded as HORICAL. This new identity symbolizes a seamless integration of logistics, bridging connections horizontally and vertically across the industry.

HORICAL | AWCL | Birth Marque | AWCL is now HORICAL

HORICAL aims to deliver smoother, more efficient services that span the entire supply chain, from transportation to warehousing and beyond. With a customer-centric focus, HORICALians are dedicated to providing door-to-door services, ensuring a reliable experience for every client.

Since its inception in 2018, AWCL has excelled in providing top-tier container freight station services, ensuring the smooth movement of containerized cargo from port to destination. With state-of-the-art technology and robust infrastructure, APOLLO CFS has consistently met international standards, establishing itself as a trusted name in container freight logistics. Strategically located in Kattupalli, near major ports, HORICAL’s AWCL CFS boasts the only container freight station in the area, featuring cutting-edge equipment and a team of seasoned professionals. The facility spans over 10 acres and includes a paved container yard capable of handling over 4,500 TEUs monthly, with plans to increase capacity to 7,000 TEUs soon. It also has a 60,000 sq. ft. covered warehouse area for export cargo and a fully Wi-Fi- enabled computer network integrated with EDI – Customs.

HORICAL stands out for its comprehensive services and strong partnerships. The company owns a fleet of trailers, ensuring smooth and timely transport of PNR containers while reducing transit time and costs. With the backing of Customs Brokers and major shipping lines, HORICAL eliminates transit risks and streamlines operations. Partnerships with global logistics giants underline its commitment to excellence.

Acquired by Chennai-based promoters in March 2022, HORICAL has been on an increasing spree of business, aligning with the nation’s growth and the growing demand in the logistics sector.

With the guidance of the board of directors, including Mr. Suresh Kumar, Mr. Purushothaman, and Mr. Saravanan, HORICAL focuses on innovative strategies and a fresh perspective. Their collective vision includes enhancing operational efficiency and customer satisfaction, aligning with HORICAL’s mission to deliver seamless and efficient services. Under the leadership of Managing Director Mr. Saravanan, HORICAL also aims to provide a range of allied services under EMR services, SCS, and unified logistics. By leveraging cutting-edge systems and processes, HORICAL aims to offer unparalleled services, ensuring customers receive comprehensive, unified logistics solutions tailored to their needs. The logistics industry is experiencing significant growth, driven by advancements in technology and the increasing importance of supply chain resilience.

According to a recent report by The Economist, 55% of executives anticipate significant supply-chain disruptions, highlighting the need for innovative and proactive logistics solutions. Additionally, the integration of AI and digital tools is transforming supply chains, enhancing operational capabilities and creating new job opportunities. These trends position HORICAL to capitalize on the growing demand for efficient and resilient logistics services.

HORICAL provides advanced technology platforms, world-class equipment, and efficient processes, supported by user-friendly IT systems, secure parking zones, and 24/7 safety. The company operates a 6-acre EMR facility near the CFS and another 5-acre facility near Napalayam, offering strategic advantages in cost and transit time reduction. HORICA’s commitment to excellence is evident in its vast global network, linking businesses and consumers across continents. The company believes that logistics is about building connections, fostering growth, and driving success together. With state-of-the-art technology and a dedicated team, HORICAL is poised to redefine the future of logistics and push the boundaries of what’s possible.

Publisher detail: Birth Marque, one of the key players in the premium branding and brand promotion company field across India, has established itself as the best branding and brand promotion company in Chennai. Founded by Shailendra Shivakumar, Birth Marque is proud to announce its partnership with HORICAL – the best CFS company in Chennai, for their rebrand launch. Known for its innovative approach, Birth Marque is a top branding company in Chennai and is recognized as one of the best event management companies in chennai. The agency specializes in metaverse, NFT, community building, and brand-building activities, along with expertise in web development companies in Chennai and is also actively associated with Plant A Billion Trees, PABT Best NGO for CSR Activity.

Aem Contemporary Presents Between Yesterday and Tomorrow Exhibition Curated by Vandita Misra

Between Yesterday and Tomorrow, explores the intersections between memory, identity and sustenance. Bringing together diverse practices and evolving trajectories of modern and contemporary Indian art. The exhibition gains further depth and resonance by seamlessly interweaving masters-Akbar Padamsee, Jamini Roy, Maqbool Fida Husain, Ram Kumar and Sayed Haider Raza; and contemporary artists-K. R Nariman, Neeraj Singh Khandka, Priyanka Waghela, Rohan & Roshan Anvekar, Rahul Mitra and Sonali Laha, further bridging the gap between past, present and future. This exhibition reflects on past through memories-personal and collective, putting the viewers in the centre of the exhibition as the artists engage with them about identity, vulnerability and resilience.

Artists to attend the exhibition: Akbar Padamsee, Jamini Roy, Maqbool Fida Husain, Ram Kumar, Sayed Haider Raza, K. R Nariman, Neeraj Singh Khandka, Priyanka Waghela, Rahul Mitra, Rohan & Roshan Anvekar, Sonali Laha.

“Art is a repository of memory, where personal and collective experiences intertwine, creating a dialogue that is at once reflective and transformative.” – Apinan Poshyanda, Modernity and Beyond: Themes in Southeast Asian Art.

Invite for the exhibition

Akbar Padamsee’s meditative landscapes evoke a timeless stillness, inviting introspection into the passage of time and memory. M.F. Husain’s vibrant explorations of cultural narratives and human emotions interweave the personal and the universal, offering a bridge to collective heritage. Ram Kumar’s abstracted, melancholic landscapes speak to a quiet vulnerability and resilience, reflecting the inner and outer worlds in flux. S.H. Raza’s iconic Bindu and his explorations of form and color anchor the exhibition in a spiritual inquiry that transcends temporal boundaries.

K. R. Nariman’s sculptural explorations highlight the fragile symbiosis between humanity and the environment, reminding us of our shared responsibility to preserve ecological memory. Neeraj Singh Khandka’s meditative compositions capture the dynamic interplay of urban existence and environmental fragility, presenting layered narratives that oscillate between chaos and introspection. Rahul Mitra’s practice, steeped in textual and visual interplay, interrogates the temporal shifts in societal structures and global concerns, creating a bridge between past struggles and future possibilities. The collaborative works of Rohan & Roshan Anvekar offer a multidimensional dialogue that connects the personal with the universal, questioning the permanence of identity in an ever-changing world. Sonali Laha’s deeply introspective works explore the layered and transient nature of human existence, seamlessly blending traditional Indian aesthetics with contemporary sensibilities, encouraging viewers to reflect on their own narratives within the continuum of time.

As Susan Stewart writes in On Longing, “Objects mediate experience-they carry the weight of memory and emotion, connecting us to the past while urging us to consider the present.”, the self reflective, meditative and autobiographical works merge the internal world of thoughts, emotions and spirituality with the narratives presented. Further blurring the line between the artist and the observer. Looking forward, Between Yesterday and Tomorrow also talks about the future through sustenance, nurturing and preserving, be it nature, the cultural heritage or the human spirit.

HDFC Life’s New Campaign Highlights Parental Values and Financial Planning with a Heartwarming Twist

HDFC Life, one of India’s leading life insurers, has launched a new campaign that underscores the timeless role of parental values in shaping families and securing their future. With a moving story, the campaign demonstrates how love, respect, perseverance, and independence transcend appearances to create enduring bonds.

HDFC Life’s New Campaign Highlights Parental Values and Financial Planning with a Heartwarming Twist

HDFC Life has built a reputation for creating relatable and inspiring ad films, and this latest campaign takes a fresh approach. It emphasises how parental teachings serve as a guiding compass for children in an ever-changing world, helping them navigate uncertainties with confidence and integrity.

The heart of the campaign is a story of two brothers whose connection goes beyond appearances, rooted instead, in the shared values imparted by their parents. A simple moment of sibling camaraderie becomes an emotional reminder of the importance of instilling strong values and complementing them with financial planning for a secure future.

Vishal Subharwal, Group Head Strategy & Chief Marketing Officer, HDFC Life

Commenting on the campaign, Vishal Subharwal, Group Head Strategy & Chief Marketing Officer, HDFC Life, said, “Parents play a pivotal role as their children’s first teachers and role models. The values they impart serve as a foundation that shapes children’s lives, guiding them with courage and integrity. This campaign highlights how these values, when paired with financial preparedness; create a strong and lasting foundation for families.”

Indian upbringing has always been rooted in family values and cohesion. This unique and heart-warming story of two brothers takes the audiences on an emotional journey showcasing how the values imparted within a family shape not only the present but also the future of the next generation; perfectly bringing to life the HDFC Life message – Sar Utha Ke Jiyo,Vikram Pandey, Chief Creative Officer, Leo Burnett South Asia, added.

Notably, the campaign’s film has been directed by acclaimed filmmaker Shoojit Sircar, adding a unique touch to the storytelling.

The campaign will be featured across television, digital platforms, and outdoor media, reaching audiences nationwide.

To watch the campaign film, click here.