The world of equity investing is full of opportunities and risks. For investors looking to diversify their portfolios and pursue growth across various market segments, the Bajaj Finserv Multi Cap Fund can be a suitable option. The New Fund Offer (NFO) period of this fund is from Thursday, 6th February, 2025 to Thursday, 20th February, 2025. This new equity fund by Bajaj Finserv AMC adapts the contrarian investment strategy.

Invest in Bajaj Finserv Multi Cap Fund with Contrarian Investing

In this article, we will explore what contrarian investing is, what multi cap funds are, and how the Bajaj Finserv Multi Cap Fund leverages contrarian investing to help investors create a diversified portfolio with the potential for superior long-term returns.

What is contrarian investing

Contrarian investing is an investment strategy where investors go against the prevailing market sentiment. While most investors tend to follow the crowd, buying when the market is bullish and selling during downturns, contrarian investors make decisions that are opposite to popular opinion. In other words, contrarian investors often buy when others are selling and sell when others are buying.

This strategy relies on the belief that markets tend to overreact to news – whether it’s positive or negative – and create buying opportunities when stocks are undervalued (during market corrections) or selling opportunities when stocks are overvalued (during market booms). A successful contrarian investor aims to profit by capitalizing on the market’s overreaction and the eventual return of rational pricing.

Key elements of contrarian investing include:

• Patience: Contrarian investors must have the patience to hold onto investments until market sentiment shifts in their favour.

• Research: A detailed understanding of undervalued or overvalued stocks and market trends.

• Risk tolerance: Since contrarian investing often involves investing in companies or sectors that are out of favour, it carries higher risk, but also higher potential long term returns.

What are multi cap funds

Multi cap funds are equity mutual funds that invest across different market capitalization categories: large cap, mid cap, and small cap stocks with minimum 25% across each of large cap, mid cap and small cap. These funds are designed to provide diversification across sectors and market segments, ensuring that the investor has exposure to a broad spectrum of companies.

1. Large cap stocks: These are shares of established companies with large market capitalization. They are relatively stable, and offer consistent, though lower, returns.

2. Mid cap stocks: These stocks belong to companies that are in the growth phase. They offer relatively better growth potential than large cap stocks but tend to be more volatile.

3. Small cap stocks: These are stocks of smaller companies, typically with high long term growth potential. They come with higher risk, as smaller companies are more vulnerable to market fluctuations.

By investing across all three segments, multi cap funds aim to provide both – growth potential and stability. They balance the risks of small cap investments with the relative stability and maturity of large cap stocks.

How does the Bajaj Finserv Multi Cap Fund Leverage contrarian investing

The Bajaj Finserv Multi Cap Fund uses a contrarian investment strategy. The fund looks for opportunities in undervalued stocks across large, mid, and small cap segments. Let’s break down how this strategy works within the context of a multi cap fund:

1. Undervalued large cap stocks

In the world of large cap stocks, it’s easy for investors to follow the herd and invest in popular, well-known companies. However, the Bajaj Finserv Multi Cap Fund takes a different approach by seeking out large cap stocks that are undervalued but still show strong fundamentals. These stocks may have been overlooked by the market due to temporary setbacks or market corrections. Fund managers believe that these stocks will eventually recover, providing potential long-term returns when market sentiment turns favourable.

2. Contrarian mid cap picks

Mid cap stocks present an interesting opportunity for contrarian investors. These companies are in the growth phase, and often, they face short-term volatility due to factors like market sentiment or changing consumer behaviour. The Bajaj Finserv Multi Cap Fund identifies mid cap stocks that have been unfairly punished by market overreaction. By investing in these stocks, the fund aims to capitalize on their growth potential once the market corrects its view on these companies.

3. Small Cap Opportunities

Small cap stocks can be highly volatile, but they often offer the better long term growth potential. The Bajaj Finserv Multi Cap Fund uses contrarian investing to target undervalued small cap stocks that the market may be ignoring or dismissing. While small cap stocks can be risky, the fund believes that identifying suitable opportunities at suitable time can lead to reasonable returns when the broader market shifts its attention to these stocks.

4. Sector Rotation

The fund also employs a contrarian approach to sector rotation. For instance, if a particular sector is facing a downturn (due to unfavourable news or global trends), many investors may panic and sell off their holdings. The Bajaj Finserv Multi Cap Fund, however, could see this as an opportunity to buy into sectors that are undervalued or mispriced, hoping on a future recovery.

In doing so, the fund diversifies its portfolio, balancing investments across different sectors and market caps, and is positioned to take advantage of the market’s overreactions. Investors can consider starting an SIP or lumpsum in this scheme. They can make use of tools such as an SIP calculator or mutual fund lumpsum calculator to estimate the future value of their investments.

Conclusion

The Bajaj Finserv Multi Cap Fund, with its contrarian investment strategy, offers a unique opportunity for investors seeking a diversified portfolio with the potential for superior returns in long term. For investors willing to go against the crowd and bet on undervalued stocks, the Bajaj Finserv Multi Cap Fund seeks to provide a diversified, strategically balanced approach that can help unlock value across the market.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

Poonawalla Fincorp, a leading NBFC focused on Consumer & MSME Lending, is working with ServiceNow the AI Platform for business transformation and global digital workflow leader, to implement Generative AI-powered solutions aimed at enhancing audit and governance capabilities. This strategic collaboration will drive greater efficiency, automation, and compliance, reinforcing Poonawalla Fincorp’s commitment to leveraging technology for operational excellence.

Arvind Kapil, MD & CEO Poonawalla Fincorp

With the global AI in Audit market projected to reach USD 11.7 billion by 2033 at a CAGR of 27.9%, as mentioned in the market.us ‘Global AI in Audit’ report , many attribute this growth to GenAI’s ability to pinpoint high-risk areas and detect anomalies, enabling a sharper focus on critical issues that might otherwise go unnoticed.

By integrating ServiceNow’s AI-driven workflows, Poonawalla Fincorp will not only strengthen its risk management framework and streamline internal audits but also optimize governance mechanisms. This transformation will enhance the accuracy and reliability of audit outcomes, building trust with clients and regulatory bodies. Generative AI goes beyond analyzing existing data and aims to create new content for the auditors that resembles the patterns and characteristics of the data it was exposed to. These models learn patterns and features from large datasets, enabling them to generate new content which enriches the overall governance mechanism.

The adoption of Generative AI-based automation shall enable:

• Automated Audit Report generation & risk assessments with greater accuracy and speed.

• Smarter Anomaly Detection & outliers

• Data-Driven Insights for Decision-Making: AI-powered analytics will provide predictive insights, enabling auditors to forecast potential risks and take proactive governance measures.

Speaking on the collaboration Arvind Kapil MD & CEO, Poonawalla Fincorp, said, “At Poonawalla Fincorp, we continuously invest in digital transformation to enhance operational efficiency and governance. By leveraging ServiceNow’s Generative AI solutions, we will significantly improve the accuracy, speed, and depth of our audit processes. This will not only help in proactive risk identification but also ensure seamless compliance with evolving regulations.”

Ganesh Lakshminarayanan – GVP, Sales and Managing Director, India and SAARC – ServiceNow added, “We are excited to work with Poonawalla Fincorp as they continue to set new benchmarks in governance and risk management by embracing Generative AI-powered solutions. Their governance-first and risk-first approach reflects a deep commitment to operational excellence, regulatory compliance, and trust. The ServiceNow platform will help enhance the accuracy and efficiency of audit processes and transform financial operations with intelligent automation, enabling Poonawalla Fincorp to navigate the evolving regulatory landscape with confidence and agility. We look forward to working together to drive innovation and deliver meaningful, long-term value.”

This investment in ServiceNow technologies marks a significant milestone in leveraging Generative AI for governance, compliance, and audit functions within the financial sector. Poonawalla Fincorp’s adoption of AI- driven audit automation is part of its broader vision to build a technology-first, transparent, and customer- centric financial ecosystem. This vision is supported by previous initiatives, such as the successful integration of AI in HR operations in collaboration with IIT Bombay, which significantly enhanced efficiency and reduced operational costs. The Company plans to continue investing in digital transformation and innovation to stay ahead of industry trends and meet evolving customer needs.

About Poonawalla Fincorp Limited

Poonawalla Fincorp Limited (“the Company“) is a Cyrus Poonawalla group promoted non-deposit taking systemically important non-banking finance company (ND-SI-NBFC), registered with the Reserve Bank of India (RBI). The Company started operations nearly three decades back and is listed on the BSE Limited (BSE) and the National Stock Exchange of India Limited (NSE).

The Company’s identity “P” stands for Passion, Principles, Purpose, People and Possibilities. The Company has widespread coverage across 18 states and 2 Union Territories. The Company has AUM of ₹30,984 crore as on December 2024, and employs around 2560+ people. The Company’s financial services offerings include pre-owned car finance, personal loans, consumer loans, loan to professionals, business loans, loan against property, supply chain finance and machinery loans.

Hong Kong SAR
TUMI, the leading international travel, lifestyle and accessories brand, is ushering in Spring 2025 with vibrant energy. This season marks a significant milestone-TUMIs 50th anniversary-celebrating a legacy rich in heritage, innovation and enduring performance. From exceptional craftsmanship to groundbreaking advancements, TUMI symbolizes timeless luxury. For Spring 2025, TUMI seamlessly blends ancient and modern influences, highlighting the allure and vibrancy of Peru, the birthplace of the brand. This collection reflects the brands commitment to innovative design, quality and performance, ensuring each piece is not only stylish but also keeps up with the dynamic lifestyle of TUMI consumers.

(L to R): Alpha Bravo Navigation Backpack in Red/Lime Chameleon, Voyageur Celina Backpack in Denim Blue

Our captivating Spring capsule pays homage to the vibrant colors found in Perus breathtaking landscapes and bustling markets. This collection features select pieces from the Voyageur, Georgica, Alpha Bravo, 19 Degree and TUMI Travel Accessories collections. Blending fashion with functionality, the assortment comes alive with striking patterns like Denim, Red/Lime Chameleon, and Natural/Sand, complemented by a variety of seasonal charms honoring Perus natural beauty.

The Alpha Bravo collection, known for its high-performance essentials perfect for the office, outdoors, and beyond, is getting a vibrant update for Spring. This versatile collection of backpacks, totes, travel kits and more will now feature a striking new colorway: Red/Lime Chameleon. Additionally, the outdoor-ready Nomadic Expedition capsule will be available in sleek Black Onyx, blending style with durability for all your adventures.

(L to R): Georgica Lima Medium Tote in Natural/Sand and Valorie Tote in Lily​

This season, womens styles receive an exciting refresh with vibrant new silhouettes and colorways. The Voyageur collection, known for its versatility, is tailored to meet the everyday needs of women. The Spring 2025 collection introduces the chic Evora Hobo silhouette, along with fresh seasonal hues like Lagoon, Lavender and Denim Blue. Additionally, the womens Georgica collection is revitalized with stunning new shades, including the soft pink Lily. New arrivals feature the Lima Medium Tote, subtly adorned with the iconic “T” logo pattern and accented by the sophisticated Natural/Sand colorway.

(L to R): 19 Degree International Expandable 4 Wheeled Carry-On in Lagoon and Lavender

The iconic 19 Degree collection returns this season with a stunning array of vibrant new colorways, including Lagoon and Lavender. Highlighting the lively hues of Andean textiles, were excited to introduce Iridescent Dusk-a fresh seasonal color that features a futuristic palette complemented by sleek gunmetal accents. Additionally, TUMI is thrilled to unveil the new Rolling Trunk, designed with a spacious split interior and integrated dividers, making it the ideal companion for long journeys and bucket list adventures.

(L to R): Voyageur Evora Mini Hobo in Black/Light Gold, 19 Degree Rolling Trunk in Black Texture

Paying homage to this seasons Peruvian theme, TUMI is offering a lively array of bag charms, a perfect addition to any travelers ensemble. These charms reflect the rich cultural heritage and artistry of the Andes. Each piece is crafted with attention to detail, embodying the spirit of adventure and individuality.

Keep up with TUMI on Instagram and Facebook.

About TUMI

Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, were committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions.

For more about TUMI, visit TUMI.com.

TUMI and TUMI logo are registered trademarks of Tumi, Inc. 2025 Tumi, Inc.

Sustainability, poultry modernization, feed costs optimization and animal nutrition took center stage at the U.S. Soybean Export Council (USSEC)’s signature Chickenomics event in Kathmandu, Nepal.

Kyle Durham, Director, United Soybean Board (USB) and Dennis Fujan, Director, American Soybean Association (ASA) in a panel discussion with USSEC’s Regional Director, Kevin Roepke

South Asia’s poultry industry continues to show a preference for U.S. Soy, using it as a key feed ingredient. With its high energy and protein levels, U.S. Soy consistently provides superior quality while lowering feed costs and improving profitability. This event comes at the opportune time as U.S. Soy’s prices are competitive in the global marketplace.

U.S. Soy has achieved some significant milestones in the region in recent months. Pakistan reopened trade after a two-year pause easing market access. In Nepal, key poultry producer Valley Group has signed on to use the “Fed with Sustainable U.S. Soy” label on its packaging, underscoring the value it places on sustainability. According to data from USDA, U.S. soybean imports to Bangladesh are up by 36.2% compared to last year. India also has 111,500 MMT of outstanding sales for U.S. soybean oil reflecting U.S. Soy’s growing presence in the region.

Commenting on this surge in U.S. Soy imports, Kevin Roepke, USSEC’s Regional Director for South Asia and Sub-Saharan Africa (SAASSA) added, “2025 has started strong for U.S. Soy. We are grateful for our customers across the region who recognize the potential that U.S. Soy holds in advancing the region’s food and nutrition security. We are confident that this will be a turning point in strengthening our partnerships with the industry.“

While speaking at the event, U.S. Soybean farmers Dennis Fujan, Director, American Soybean Association (ASA) and Kyle Durham, Director, United Soybean Board (USB) highlighted their sustainable farming practices. Sustainability remains a key differentiator for U.S. Soy, which has the lowest carbon footprint compared to soy from other origins.

Reflecting on his time in Nepal, Durham also added, “While I’ve had the privilege of hosting delegations from South Asia’s poultry industry at my U.S. Soybean farm in Missouri, it is incredible to be here in the region and meet our customers firsthand. I’m inspired by the insights and the things I’ve learned from the people I’ve met here.”

USSEC continues to partner with South Asia’s poultry industry to unlock its profit potential.

As part of its ongoing commitment to sustainability, Bisleri International Pvt. Ltd. proudly participates in the New Delhi World Book Fair 2025 (NDWBF) at Bharat Mandapam, Pragati Maidan, from February 1 to February 9. Organized by the National Book Trust, Ministry of Education, Government of India, the fair was inaugurated by Smt. Droupadi Murmu, Honble President of India.

New Delhi World Book Fair 2025 (NDWBF) was inaugurated by Smt. Droupadi Murmu, Honble President of India

Bisleris exhibits feature bookshelves and benches crafted from sustainable, eco-friendly materials, underscoring the company’s dedication to promoting circularity. With over 2,000 stalls, 600 events, and an anticipated 1.8 million visitors from more than 40 countries, the fair offers an ideal platform for Bisleri to engage with a diverse audience and advocate for sustainable living.

Speaking on the association, Mr. Angelo George, CEO of Bisleri International Pvt Ltd, highlighted, “Our participation in the National Book Trust’s World Book Fair 2025 reflects Bisleri’s commitment to integrating sustainability into everyday experiences. By showcasing eco-friendly and sustainable innovations at the fair, we aim to inspire visitors to make responsible choices and emphasize how individual actions can contribute to environmental conservation.”

Bisleri has set up two distinctive stalls, each offering a unique experience. The first stall showcases the brands sustainability initiatives, featuring a large bookshelf with the BISLERI CEE book, “Towards Responsible Use of Plastics”, a comprehensive guide on plastic management. The display also includes models demonstrating the transformation of used plastics into valuable products, along with benches made from recycled plastic adorned with backdrops adorned by artwork by Mouth and Foot Painting Artists (MFPA).

The second stall, which doubles as a point of sale, highlights Bisleris diverse product range, including water and carbonated beverages such as Limonata, Pop, and Spyci Jeera, keeping visitors hydrated and refreshed. To enhance visitor comfort and promote sustainable practices, 20 eco-friendly benches have been strategically placed at various locations in the fair.

Through these meaningful initiatives, Bisleri International continues to lead in sustainability and champion the circular economy, reinforcing its commitment to environmental stewardship.

About Bisleri International Pvt. Ltd.

With a legacy of over 54 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the countrys largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and neighboring countries. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri Mineral Water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavors, such as Pop, Rev, Limonata and Spyci Jeera. These Bisleri products are also available on the e-commerce platform – Bisleri @Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

The stock market is a vibrant mix of well-established large companies, rising mid cap companies, and emerging small caps. Each offers different opportunities for potential long term growth. So why should your portfolio limit itself to just one market cap

Invest in Bajaj Finserv Multi Cap Fund with Contrarian Investing

Bajaj Finserv AMC announces the launch of the Bajaj Finserv Multi Cap Fund, an equity fund invests in companies across the market capitalization spectrum. The fund follows a contrarian investment approach, going against the tide to spot undervalued opportunities with long-term growth potential.

The New Fund Offer period begins on Thursday, February 6, 2025, and ends on Thursday , February 20, 2025.

Read on to learn more about the Bajaj Finserv Multi Cap Fund and why it may be a compelling investment opportunity.

Understanding multi cap funds

Multi cap funds are equity mutual funds that invest in large, mid and small cap stocks, with a minimum 25% allocation to each segment. Each market segment comes with a unique set of characteristics:

• Large caps offer relative stability and steady long-term growth potential, as these companies are well established and typically have healthy fundamentals.

• Mid caps offer higher growth potential as they are in their growth phase. At the same time, they are generally less volatile than small caps.

• Small caps are known for their significant growth potential, though they come with significant risk.

What is contrarian investing

What sets the Bajaj Finserv Multi Cap Fund apart from other funds in this category is its contrarian investing approach. Contrarian investing, a popular approach amongst seasoned investors, including the likes of Warren Buffet, has a long history.

In simple terms, contrarian investing is a strategy where investors go against the crowd. Instead of following popular market trends, contrarian investors look for opportunities in stocks that others may be avoiding or undervaluing. The idea is simple-buy when others are selling and sell when others are buying.

Contrarian investing is rooted in investor psychology and behaviour. It rests on the belief that markets often overreact or underreact to news, economic changes, or short-term challenges. This can lead to certain stocks being undervalued, even if the company has strong long-term potential. Contrarian investors take advantage of this by investing in these overlooked stocks and waiting for the market to recognize their true value.

Advantages of contrarian investing

1. Buying at lower prices: Since contrarian investors focus on undervalued stocks, they can buy at lower prices and potentially benefit if the stock’s value is realised.

2. Higher return potential: When the market corrects its view and the stock price rises, contrarian investors can earn significant profits.

3. Less competition: Since most investors follow trends, contrarian investors face less competition in buying good stocks at bargain prices.

4. Avoiding market bubbles: By not following the crowd, contrarian investors can avoid investing in overpriced stocks that may crash later.

5. Margin of stability: Buying undervalued stocks provides a cushion against losses, as the stock is already priced lower than its true worth, reducing the risk of major downside.

However, contrarian investing requires patience, confidence and thorough market knowledge and investing expertise to make suitable contrarian bets. Not all poor-performing stocks are necessarily undervalued and not all undervalued stocks recover.

This is where the Bajaj Finserv Multi Cap Fund comes in. Managed by investment experts, the fund helps investors leverage these sophisticated investment strategies even if they don’t have the knowledge or resources to do so independently.

Bajaj Finserv Multi Cap Fund: Scheme details

As we can see, the Bajaj Finserv Multi Cap Fund offers a unique opportunity to investors. You can purchase units at a face value of Rs. 10 each during the NFO period or at the prevailing Net Asset Value when the scheme reopens for subscription

Investment options start from Rs. 500 (Systematic Investment Plan or SIP as well as lumpsum). Starting 6^th February 2025, individuals can invest in this scheme directly through Bajaj Finserv AMC by visiting www.bajajamc.com. They can also invest through registered mutual fund distributors. Additionally, they can invest through aggregator platforms or through our Registrar and Transfer Agent KFintech. Both online and offline investment options are available.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

This document should not be treated as endorsement of the views/opinions or as investment advice. This document should not be construed as a research report or a recommendation to buy or sell any security. This document is for information purpose only and should not be construed as a promise on minimum returns or safeguard of capital. This document alone is not sufficient and should not be used for the development or implementation of an investment strategy. The recipient should note and understand that the information provided above may not contain all the material aspects relevant for making an investment decision. Investors are advised to consult their own investment advisor before making any investment decision in light of their risk appetite, investment goals and horizon. This information is subject to change without any prior notice.

PM Shri Kendriya Vidyalaya Malleswaram, in collaboration with Tetra Pak, has unveiled a pioneering initiative to establish a model sustainable classroom, demonstrating the potential of recycling in everyday life.

Tetra Pak and PM Shri KV Malleswaram partner to create an eco-conscious classroom

As part of this initiative, PM Shri Kendriya Vidyalaya Malleswaram has created a newly refurbished classroom featuring 25 sets of desks, cupboards, blackboards, and other essential furniture, all crafted from recycled beverage cartons, like the ones made using Tetra Pak’s packaging material. This project exemplifies how sustainable practices can be seamlessly integrated into education while promoting environmental responsibility.

Shri Anil Kumar, Principal, PM Shri Kendriya Vidyalaya, Malleswaram, shared the school’s excitement, “This partnership with Tetra Pak has positioned our school as a model for environmental consciousness. The overwhelmingly positive response, including interest from other Kendriya Vidyalayas, underscores the importance of integrating sustainability into learning spaces. This initiative is more than just a classroom transformation-it’s shaping responsible, environmentally conscious citizens of tomorrow.”

Cassio Simoes, Managing Director, Tetra Pak South Asia, highlighted the broader impact, “At Tetra Pak, we believe that true environmental sustainability is about creating a tangible, lasting impact on communities and future generations. This initiative is an example of our commitment to advancing environmental responsibility while empowering young minds. We had committed to donate 1000 recycled products to the community in a year, and we are delighted that PM SHRI Kendriya Vidyalaya Malleswaram is one of them.”

The model school project was implemented with the support of AARC (Action Alliance for Recycling beverage Cartons)- an industry alliance that represents the voice of the beverage cartons industry, and RUR Greenlife – a Mumbai-based social enterprise working in the area of environmental education. As part of the inauguration, a two-hour workshop on sustainability and carton recycling was conducted by RUR Greenlife to educate the students about the importance of recycling and responsible waste management.

Tetra Pak cartons are paper-based, recyclable, and increasingly being recycled through a robust ecosystem nurtured by Tetra Pak over the last 20 years, working closely with various stakeholders such as urban local governments, NGOs, brand owners, academia, and consumers. The used beverage cartons are collected and recycled into various materials like paper, waterproof poly-aluminium, or panel boards which are then turned into useful items like classroom furniture for disadvantaged schools, roofing sheets, notebooks, seats & backrests for commercial vehicles and more. Today, Tetra Pak’s collection network covers 26 States & Union Territories. This network is actively supported by 30​ collection partners, 15 Indian Army contingents, and 8 recyclers across the country.

About PM Shri Kendriya Vidyalaya, Malleswaram, Bengaluru

Kendriya Vidyalaya, Malleswaram founded on 4th July, 1965, from a modest and quiet beginning has spiraled up and its position is iconic in Kendriya Vidyalaya Sangathan.

Committed to total quality in Education, PM SHRI KV Malleswaram has a strength of 1580 students and 63 dedicated staff in first shift, 840 students and 36 staff in second shift with all infrastructural facilities. The school under Kendriya Vidyalaya Sangathan aims for excellence in the field of education promoting national integration and a sense of “Indianness” among the children while ensuring their total personality development and academic excellence.

About Tetra Pak

Tetra Pak is a global leader in food processing and packaging solutions, ensuring safe and nutritious food reaches millions in over 160 countries. With a strong commitment to sustainability, the company continually innovates to protect food, people, and the planet through impactful community programs and advanced recycling initiatives.

With over 24,000 employees worldwide, Tetra Pak remains dedicated to making food safe and available, everywhere, while upholding its promise to protect what’s good: food, people, and the planet.

More information about Tetra Pak is available at www.tetrapak.com.

nSure Healthy Spine proudly announces the adoption of an advanced data-driven Musculoskeletal Health Technology Platform in exclusive partnership with Nordic Health Finland. The state-of-the-art biomechanically optimized exercise therapy devices for Spine, Shoulder, Hip & Knee Health will be incorporated at upcoming India’s 1^stCenter for Spine and Sports Health (CSSH) located at Kotak Pullela Gopichand Badminton Academy, Hyderabad, India.

nSure Healthy Spine, CEO, Naresh Kumar Pagidimarry and team of CSSH along with Arno Parviainen and Sirkka Parviainen of Nordic Health Finland

As part of a strategic collaboration to introduce cutting-edge spine and sports health technology platform for the first time in India, nSure Healthy Spine has recently hosted Technology Inventors from Nordic Health, Finland – Mr. Arno Parviainen and Mrs. Sirkka Parviainen at CSSH, Hyderabad. Their visit marks a significant milestone in integrating advanced assessments, targeted muscle-strengthening training programs for Injury prevention, and preventive musculoskeletal care solutions, aimed at enhancing the performance and well-being of athletes and individuals seeking proactive health management.

With Finland being one of the top innovative health technology ecosystems, the expertise of Nordic Health leadership has become instrumental in training our team to leverage advanced technology effectively and deliver world-class care at CSSH, Hyderabad.

During the visit, Mr. Arno and Mrs. Sirkka conducted comprehensive training & educational programs for the nSure Healthy Spine team. The sessions focused on the clinical use of biomechanically optimized exercise therapy devices to ensure precise assessments and evidence-based exercise therapy programs. Throughout the training sessions, they emphasized the latest techniques in movement health, rehabilitation, and performance enhancement, to make our team remain at the forefront of spine and sports health.

Being enthusiastic about the collaboration, Mr. Arno, CEO of Nordic Health Finland and expert in movement and rehabilitation technology, stated, “The integration of this technology at nSure Healthy Spine is going to be a game-changer for spine and sports health in India. We are excited to support the team in utilizing these cutting-edge solutions and assisting athletes with injury prevention and perform better.”

Mrs. Sirkka, a specialist in preventive healthcare, added, “This technology is not just about rehabilitation but also about proactive-driven preventive spine & musculoskeletal (MSK) care. By focusing on muscle strength and functional movement, we are helping individuals prevent injuries and enhance their overall well-being.”

nSure Healthy Spine’s CEO, Naresh Kumar Pagidimarry, highlighted the long-term vision behind this collaboration, stating, “Bringing this revolutionary technology to India is a testament to our commitment to advancing spine and sports health. With the guidance of Arno and Sirkka, I am positive that our team is equipped with world-class knowledge and expertise catering the best possible care to the clients in need.”

“The visit of Nordic Health experts reinforces nSure Healthy Spine’s dedication to integrating the latest advancements in medical technology. This initiative is set to elevate Hyderabad’s standing as a hub for cutting-edge spine and sports healthcare, benefiting athletes, professionals, and individuals seeking to enhance their quality of life,”Naresh Kumar added.

In todays world, the power of choice is often seen as a given. We have numerous options for groceries, clothing, and homes-the essentials we call “roti, kapda, makaan.” But when it comes to something as crucial as healthcare, particularly choosing the right medicine, the options become limited, especially when the focus is on affordability and brand name.

Truemeds, Founders, Mr. Akshat Nayyar & Dr. Kunal Wani

While we have access to various apps for purchasing medicines and health essentials, very few offer the combination of high-quality alternatives at affordable prices. Enter Truemeds, a platform that is reshaping the way we approach healthcare and offering real, practical solutions for those struggling with the financial burden of chronic illness.

Truemeds: Changing the Game in Healthcare Access
Truemeds, co-founded by Akshat Nayyar and Kunal Wani, aims to empower patients by providing affordable, high-quality substitute medicines. With over 1.1 crore active app users and 2.2 crore website visitors annually, Truemeds has become a trusted name in India’s healthcare ecosystem. The platform leverages an advanced algorithm to scan over 1.8 lakh pharmaceutical products, recommending the best-value alternatives and helping users save up to 51% on their medications without compromising on quality as these medicines are sourced from top 1% of pharmaceutical manufacturers in the country.

The Financial Strain of Chronic Illness
Living with a chronic illness is not just a physical and emotional challenge-it’s also a financial one. In India, where health insurance rarely covers the full cost of medicines, the financial burden can be overwhelming. For individuals with conditions like diabetes, hypertension, asthma, and arthritis, up to 30% of their income is often spent on medical expenses, making the question of affordability critical.

The reality is stark: about 80% of India’s population relies on their direct income to pay for healthcare, leaving many vulnerable to financial strain. While government measures like tax law amendments for senior citizens provide some relief, they still fall short in addressing the larger gap in accessible healthcare. Programs like Ayushman Bharat, which aim to provide financial protection through health insurance to economically weaker sections, have made significant strides in improving access to healthcare. However, the sheer scale of India’s population and the gaps in implementation mean that a considerable portion of the population remains underserved.

Affordable Substitute Medicines: The Solution
In the face of these challenges, affordable substitute medicines offer a vital lifeline. These alternatives, often overshadowed by branded drugs, provide the same therapeutic benefits at a fraction of the cost. Just like choosing a high-quality affordable product that performs on par with the branded version, substitute medicines offer identical efficacy without the hefty price tag.

However, misconceptions persist. Many people equate lower costs with lower quality, and pharmacies often make accessing substitutes difficult due to pricing structures and limited availability. Its a bit like choosing a less popular food item-you may hesitate to opt for it, fearing it wont be of a good quality as well, even when it has exactly the same contents.

Truemeds: Empowering Informed Decisions
This is where Truemeds makes a difference. By offering high-quality, affordable substitute medicines that are sourced from the top 1% pharmaceutical manufacturers in the country, the platform gives users the tools they need to make informed decisions. With over 30 lakh free doctor consultations and a proprietary algorithm that scans a vast range of medicines, Truemeds ensures that users can confidently choose the best alternatives for their health needs.

Building Trust Through Accessibility and Convenience
Truemeds isn’t just about savings-it’s about reliability and convenience. The platform has built a robust delivery infrastructure, including 9 warehouses and a central procurement hub, guaranteeing timely and accurate delivery. With plans to open 15 new fulfillment centers in 2025, Truemeds is ensuring that its growing user base across India can access healthcare with ease.

Making a Real Impact
In FY 2023-2024, Truemeds users saved ₹132 crore by switching to substitute medicines, and an additional ₹83 crore through exclusive coupons and offers. This is not just about saving money-its about enabling people to reinvest those savings into better health and a higher quality of life.recurring savings .

Truemeds: A Partner in Healthcare Accessibility
Much like the Government of India’s “Jan Aushadhi” initiative, Truemeds is playing a vital role in making healthcare more affordable and accessible. By emphasizing quality over brand names, the platform is helping millions of people make better healthcare choices without the financial burden.

With its tagline, “Naam ki Nahi, Kaam ki Medicine,” Truemeds is encouraging a shift in mindset. Just as we prioritize value over brand names in other aspects of our lives, Truemeds is empowering people to do the same with their healthcare choices.

As Truemeds continues to innovate and expand, it remains a trusted partner for millions, helping them navigate the complex world of healthcare with confidence, affordability, and peace of mind, changing the way India buys medicines.