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Northwind Launches “Sanctuary” in Greater Noida: Achieves 50% Sales; Sales Realisation of Rs. 600 Crore

Northwind Estates has recorded a strong response to the launch of its flagship luxury residential project, Sanctuary, in Greater Noida. At the Grand Allotment Day, the company announced that 50% of the Rs. 600 crore sales realisation was achieved on the very first day.

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Northwind launches its luxury project Sanctuary in Greater Noida

Spread over 4.5 acres in Sector Pi, near the Greater Noida Metro station, Sanctuary will comprise only 180 apartments across three residential towers. Two towers will feature four apartments on each floor, while the third tower will have just two apartments per floor, ensuring both density and exclusivity. The project offers 3BHK units of 1,900 sq. ft., 4BHK units of 2,400 sq. ft., and 4BHK + Utility units of 3,700 sq. ft. Each tower is equipped with four elevators, and the design emphasizes space and privacy.

Northwind Estates said the project is among the first IGBC Platinum-rated group housing societies in Greater Noida. Facilities include a five-star clubhouse with lifestyle amenities, landscaped open areas, and a retail complex on the ground level.

The launch of Sanctuary marks an important milestone for Northwind Estates. The overwhelming response on the very first day highlights the demand for well-planned luxury residences in Greater Noida. With its IGBC Platinum rating, low-density design, and focus on sustainable living, Sanctuary reflects our commitment to creating projects that combine quality, comfort, and long-term value for our customers. We believe this development will set a new benchmark for premium housing in the region,” saysShaurya Garg, Director of Marketing & Sales, Northwind Estates.

The location offers proximity to key city infrastructure. Pari Chowk, Fortis Hospital, and Kailash Hospital are within a 10-minute drive, while the upcoming Jewar Airport is expected to be reachable in under 30 minutes. Designed by architectural firm Confluence, the project is set to add a premium address to the region’s housing market.

About Northwind Estates
Northwind Estates is a refined expression of modern living, rooted in over two decades of real estate legacy. With an unwavering focus on design integrity, sustainability, and transparency, the brand is shaping elevated spaces that resonate with purpose and elegance. Their flagship development in Greater Noida offers a thoughtfully crafted lifestyle amidst expansive greens- where architecture meets harmony, and every detail is designed to enrich the way you live.

HKTB Announces “Sun Hung Kai Properties Hong Kong Cyclothon” To Be Held on 30 November | Registration Now Open For 6,000 Cyclists

Hong Kong

The Sun Hung Kai Properties Hong Kong Cyclothon, organised by the Hong Kong Tourism Board (HKTB), returns this year on 30 November (Sunday) as the city’s largest annual cycling event. This year, it introduces exciting new routes for selected rides and enhanced experiences to heighten its appeal. Registrations opened on 13th September and will close on the 20th of September, with 6,000 spots available for local, Mainland, and overseas cyclists.

The Sun Hung Kai Properties Hong Kong Cyclothon will be held on 30 November. Registration is now open for 6,000 cyclists across multiple race categories

HKTB Chairman Dr Peter Lam said, “Hong Kong has successfully hosted a series of major international sports events in recent years, reinforcing the city’s growing presence on the global sports stage. The Hong Kong Cyclothon is a true highlight of our sporting calendar, offering locals and visitors an exceptional competitive cycling experience and showcasing the city’s ability to blend sport with tourism. This year’s event continues to place a strong emphasis on mass participation by hosting the most popular 50km ride, allowing cyclists to ride through ‘four tunnels, three bridges. There is also the 32km ride which covers ‘two tunnels, two bridges’ and includes the inaugural World University Trophy, welcoming cyclists from universities in Hong Kong, Mainland and overseas, including students from some of the top 100 global institutions. The City Cycling Challenge around Greater Bay Area (Hong Kong) – Sun Hung Kai Properties Men’s and Womens Open will feature new, more demanding routes to elevate the excitement of the competition. Looking ahead, the HKTB aims to expand the Hong Kong Cyclothon across the Greater Bay Area and work in partnership with neighboring destinations to build a world-class tourism brand for the region.”

The Family Fun Ride and CEO Charity and Celebrity Ride will be held together this year along a new waterfront route in the West Kowloon Cultural District for the first time. The site will feature dedicated cheering zones for spectators to voice their support for the cyclists. The Family Fun Ride will include interactive parent-child tasks, making it an ideal location for families to spend quality weekend time together. Both rides are charity-focused with 100% of registration fees to be donated to The Community Chest of Hong Kong to support good causes and people in need, with additional contributions from Sun Hung Kai Properties.

This year’s non-competitive rides include the 50km “four tunnels, three bridges” route (Cheung Ching, Nam Wan, Eagle’s Nest, Sha Tin Heights Tunnels; Tsing Ma, Ting Kau, Stonecutters Bridges) and the 32km “two tunnels, two bridges” route (Cheung Ching, Nam Wan Tunnels; Ting Kau, Stonecutters Bridges). A total of 6,000 spots are open to local, Mainland, and overseas cyclists to test their fitness on major roads against the backdrop of Hong Kong’s iconic urban scenery. The 32km ride will also debut the World University Trophy, bringing together university cyclists from Hong Kong, Mainland, and abroad in a challenge that blends sport, tourism, and cultural exchange

New Routes for City Cycling Challenge around Greater Bay Area (Hong Kong) – Sun Hung Kai Properties Men’s and Womens Open

This year’s City Cycling Challenge, Sun Hung Kai Properties Men’s and Women’s Open breaks from tradition with an extended single-lap format that goes beyond Tsim Sha Tsui, testing riders with varied terrain. The men’s 30km route covers four districts on a “two tunnels, two bridges” course (Cheung Ching Tunnel, Ting Kau Bridge, Nam Wan Tunnel, Stonecutters Bridge), with dramatic views from Tsing Ma Bridge and a demanding mix of strategy, strength, and stamina. The women’s 8km route runs along the West Kowloon Highway from Salisbury Road, passing landmarks such as the Clock Tower, Hong Kong Space Museum, ICC, Xiqu Centre, and the Hong Kong Palace Museum, offering a unique blend of competitive excitement and Hong Kong’s cityscape.

Celebration of Music, Sport and Charity
The sporting extravaganza extends to the West Kowloon Cultural District’s Art Park where the HKTB will present an action-packed Cyclothon Carnival. From morning to dusk, the carnival will offer a dynamic mix of music and sports performances. Visitors can enjoy a variety of food stalls , sports gear markets, interactive emerging sports experiences, face painting and balloon art workshops, and other enjoyable activities. The program will give locals and visitors of all ages and interests the opportunity to immerse themselves in the spirit of the Hong Kong Cyclothon. Races will be livestreamed on a giant screen to ensure carnival-goers do not miss a second of the action.

Performance Highlights
The event will also feature a full day of performances and activities. Energizing Bike & Brew (6:30am-11:00am) includes a star cyclist sharing session, rhythmic gymnastics, and bicycle acrobatics shows. Vibrant Midday Motion (11:00am-3:00pm) brings cheerleading, breakdance, Zumba, and rope skipping performances. To close the day, Relaxing Sunset Wind Down (3:00pm-6:00pm) features the Hong Kong A Cappella Academy and street band The Flame.

Registration Opens Tomorrow (13 September)

Cyclists can register on the event website (www.discoverhongkong.com/eng/what-s- new/events/cyclothon.html) . All new joiners of the 50km ride and 32km ride must attend and pass a cycling technique assessment except for those who have completed in the Hong Kong Cyclothon from 2022 to 2024 or who hold qualifications from the Cycling Association of Hong Kong, China.

About Hong Kong Tourism Board (HKTB)
The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked with marketing and promoting Hong Kong as a travel destination worldwide and enhancing visitors experience once they arrive. These include making recommendations to the Government and other relevant bodies on the range and quality of visitor facilities.

The HKTB’s missions are to maximise the social and economic contribution made by tourism to the community of Hong Kong and to consolidate Hong Kong’s position as a unique, world-class, and most desired destination.

Universal Sompo Partners with ‘Dabang Delhi K.C.’, One of the Premier Pro Kabaddi League Team to Enhance Sports and Insurance Awareness for Youth

Universal Sompo General Insurance is pleased to announce its partnership with Dabang Delhi K.C., one of the premier Pro Kabaddi League team in India. Through this initiative, Universal Sompo intends to promote the sport of Kabaddi – a game deeply rooted in India’s cultural ethos and recognised as one of the nation’s proud sporting traditions and to raise more awareness surrounding how insurance can protect lives.

Universal Sompo General Insurance proud to partner with Dabang Delhi KC. We are joining forces to celebrate India’s beloved sport Kabaddi

Kabaddi is an agile, endurance-based, and strategic sport. Every raid requires cautious risk-taking, anticipation of the opposing move, and quick decision-making that secures the teams victory. Likewise, insurance enables individuals to evaluate risks, control uncertainties, and make smart decisions that secure their future. The same philosophical premise of caution and foresight inspires Universal Sompos alliance with Dabang Delhi, making an apt connection between the game on the mat and readiness in life.

Dabang Delhi has performed a remarkable act this season, securing Six victories with captain Ashu Malik at the helm. The team is an inspiration to young sportsmen all over the country and stands for the values of self-discipline, perseverance, and unity. By supporting Kabaddi, Universal Sompo also aims to increase the popularity of the sport further among youth, strengthening its position as a symbol of resilience, discipline, and collective spirit.

Prashant Mishra, CEO of Dabang Delhi said, “It is an absolute pleasure to welcome Universal Sompo as our Suraksha Partner. Kabaddi is a sport based on bravery and strength, and having a partner who believes in protecting and empowering athletes is simply wonderful. Together, we are committed to empowering the sporting fraternity to feel secure, on and off the field.”

Sharad Mathur, MD & CEO, Universal Sompo General Insurance said, “Kabaddi is not just a game – it symbolises India’s culture of courage, teamwork, and discipline. Through our association with Dabang Delhi, we are doubling down on our commitment to develop a rich sports culture in India and creating further awareness about protecting and financially securing athletes and their families.”

The partnership will be accomplished through awareness campaigns, educational and community programs to inspire young talent and raise awareness of the need for safety in sports. Together, both organizations are working towards building a healthier, financially literate, and resilient sporting ecosystem in India.

About Universal Sompo General Insurance

Universal Sompo is a joint venture of Indian Bank, Indian Overseas Bank, Karnataka Bank, Dabur Investments, and a global insurer SOMPO. The company is headquartered in Mumbai and has 142 offices nationwide, with representation through its digitally enabled employees across over 300 locations. It has a strong distribution network of agents, point of sales salespersons, bank branches, automobile dealers, brokers, common service centres, and digital platforms/ e-commerce players. The company offers 181 IRDAI-approved products, and 2049 add-on covers, ranging from motor, accident & health, home insurance, shopkeepers’ packages, crop and other non-life packages for SMEs, fire, marine, engineering, employee benefits, project insurance, liability, and other special products for Corporates. Microinsurance covers the rural segment.

Crompton Redefines Durability and Reliability in Submersible Pumps with the Launch of the DURA Series

When it comes to water supply, consumers look for solutions they can trust – especially for high-value, long-term investments like submersible pumps. Recognizing this, Crompton Greaves Consumer Electricals Ltd., India’s trusted name in consumer electricals, has introduced the DURA Series Submersible Pumps (3W, 4W, and 4VO series). With over 80 years of expertise, the new range is built to ensure durability and reliability, while supporting diverse needs from household water supply and agriculture to industrial use.

Crompton’s Submersible DURA Pumps

For households, farms, and industries alike, submersible pumps are critical yet often challenging to maintain. Breakdowns not only disrupt routines but also bring the added expense and effort of installation and removal. This is why customers value pumps that last longer, demand minimal servicing, and deliver consistent performance over the years. Widely used across residential and industrial applications, submersible pumps are designed to be fully submerged in water, with a hermetically sealed motor close-coupled to the pump – ensuring efficiency, quiet operation, and no need for priming. Yet these benefits truly matter only when the pump is durable enough to endure years of use. With this in mind, Crompton’s DURA Series has been engineered to address key concerns of breakdowns, corrosion, and maintenance, ensuring peace of mind and long-term savings.

The DURA Series Submersible Pumps bring together advanced features designed for everyday durability and performance

  • SuperCool Motor: Specially engineered to keep the motor cool during continuous operation, which enhances its durability and extends the overall life cycle of the pump. This ensures consistent water supply without frequent breakdowns.

  • Sand Fighter Design: Built to restrict the entry of sand and silt into the pump. By minimizing wear and tear caused by abrasive particles, it delivers reliable performance even in challenging water conditions.

  • Energy Efficient: The series includes star-rated BEE and ISI certified pumps, which help consumers save on electricity bills while maintaining powerful performance. This makes them an efficient and sustainable choice for long-term use.

  • Anti Rust Coating: All critical cast iron parts are coated with advanced CED (Cathodic Electro Deposition) technology. This provides superior protection against rust and corrosion, ensuring the pump stays durable and dependable for years.

Speaking about the new launch, Rajat Chopra, Business Head – Home Electricals & Pumps, Crompton Greaves Consumer Electricals Ltd. said, “Durability and reliability are decisive factors for customers when investing in submersible pumps. These products are not replaced frequently, and the process of installation and removal itself is both complex and costly. At Crompton, our focus has always been to translate these consumer insights into meaningful innovations. The DURA Series embodies this approach – combining advanced features like corrosion resistance, sand protection, and energy efficiency to ensure long-lasting performance. With this launch, we are not only addressing the critical concerns of our consumers but also reaffirming Crompton’s leadership in delivering trusted, efficient, and durable water solutions for every need.”

The DURA Series Submersible Pumps are available at nearest Crompton stores. Suitable for applications across multistoried buildings, farmhouses, construction sites, industrial use, gardening, sprinkler systems and drip irrigation, the DURA Series is set to become a dependable choice for diverse consumer needs across the country. With state-of-the-art attributes, robust build quality, and Crompton’s engineering trust, this range ensures reliable water solutions that deliver efficiency and durability for years to come.

About Crompton
With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc.; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs, but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after sales service to its customers.

The companys consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the companys storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of Indias Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 companies 2022’ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

Luxury With a Heart: EUME Crafts Exclusive Collection Inspired by Ashish Kacholia

Premium lifestyle brand EUME marked World Gratitude Day in an unprecedented way, by celebrating its lead investor Ashish Kacholia. Known as one of India’s most respected investors, Kacholia was honoured not just for his financial support but for the vision, trust and mentorship that have powered EUME’s journey. For the brand, this was a moment to highlight that growth is never a solo act. At the heart of EUME’s culture lies gratitude, and by shining a light on their investors, the founders sought to remind the ecosystem that success is a shared achievement.

EUME marked World Gratitude Day by celebrating its lead investor Ashish Kacholia

Kacholia’s involvement has been about far more than capital. His sharp market acumen, foresight and people-first approach have inspired EUME to think long-term, build customer trust and never compromise on quality. His conviction in the brand has given the team the courage to pursue bold goals from strengthening distribution and operations, to pushing global aspirations and investing in research-driven design. As the founders put it, his mentorship has been less about numbers and more about creating sustainable value, a force multiplier that has shaped EUME’s growth story.

To make their gratitude tangible, EUME designed a series of exclusive bags inspired by Kacholia’s personal passions: wildlife and the stock market. These creations were more than products; they were symbols of how the brand tells stories through design. The wildlife-inspired bags reflected his love for nature, blending bold aesthetics with sustainable craftsmanship, while the stock market motifs drew from his identity as an investor, weaving in cues of financial growth. The result was a collection that married personal storytelling with EUME’s hallmark of premium innovation, a testament to the brand’s creative edge in the lifestyle space highlighting #makingmoves.

In a startup world where fundraising announcements usually take center stage, EUME’s gesture stood out as bold and refreshing. By celebrating an investor in such a personal and public way, the brand positioned itself as one that values human connection above transactions. Gratitude, for EUME, is not an afterthought but the foundation of its identity woven into how the company designs, communicates and grows. This initiative has not only set a precedent in India’s startup ecosystem but also reaffirmed the brand’s commitment to humility and long-term partnerships.

Looking ahead, EUME plans to continue using storytelling as a growth driver, building deeper emotional bonds with customers and communities. By celebrating people, ideas and values through design, the brand aims to strengthen loyalty and reinforce its position as a lifestyle company rooted in gratitude, creativity and purposeful growth. The message to the larger ecosystem is clear: when founders and investors honour each other’s journeys, partnerships transcend capital and become catalysts for enduring success.

Welcoming Ibrahim Ali Khan as the New Fragrance Local Ambassador

Azzaro is pleased to announce Ibrahim Ali Khan, emerging actor, style icon, and one of India’s most promising young talents, as its new Fragrance Local Ambassador. Ibrahim will feature in the upcoming Azzaro Wanted campaign, showcasing the new Forever Wanted Elixir fragrance.

Created to seduce and be desired, Azzaro Wanted fragrances are crafted for those who live life to the fullest and celebrate elegance, hedonism, and audacity.

Welcoming Ibrahim Ali Khan as the New Fragrance Local Ambassador

Ibrahim Ali Khan’s effortless charisma, distinctive style and energetic lifestyle perfectly resonate with the vibrant and daring spirit of the brand. He represents a new generation of men who embrace individuality and live each moment with passion and confidence.

“Ibrahim has a magnetic personality, a genuine and captivating aura that made him a perfect match to embody the bold spirit of Azzaro Wanted in India,” said Mr. Charles-Alexandre Boczmak, General Manager of LOral International Distribution SAPMENA.

Speaking about this partnership, Ibrahim Ali Khan added, “Azzaro Wanted isn’t just a range of fragrances, it’s an attitude. Strong, bold and full of character, it captures my spirit perfectly.”

Ibrahim will lend his image to the new Azzaro Wanted local campaign, featuring the Forever Wanted Elixir fragrance. Representing Azzaro Wanted, this fragrance is designed for those who thrive on daring self-expression. Forever Wanted Elixir is the essence of seduction – an unforgettable and irresistible signature. Wear it once, and its scent becomes an eternal echo, a fragrance forever etched in memory.

A rising star in the Indian film industry, Ibrahim Ali Khan is rapidly emerging as a youth icon. With his modern sense of style, natural screen presence, and a rapidly growing fan base of over 1.4 million followers on Instagram since his debut, he represents the evolving face of new-age masculinity. Beyond his professional journey, Ibrahim is widely admired for his grounded personality and effortless charm, making him a cultural trendsetter and the perfect face for Azzaro’s new chapter.

About Azzaro
Azzaro Fragrances celebrates life with boldness, charisma, and authenticity. Inspired by founder Loris Azzaro’s Mediterranean roots, the brand embodies the art of living through luminous, vibrant scents that capture intensity and seduction. From the timeless Azzaro Pour Homme to the iconic Chrome and Wanted lines, Azzaro creates fragrances that dare, surprise, and inspire – for those who live every moment to the fullest.

Ideathon 2025: JKLU to Reward Young Innovators for Solutions to Tackle SDGs

There is good news for students of class 10, 11 and 12 as JK Lakshmipat University has opened registrations for its annual “My City, My Lab” Ideathon competition that rewards young innovators for actionable ideas that address local problems related to the Sustainable Development Goals (SDGs).

JK Lakshmipat University, Jaipur

This Ideathon offers a unique platform for students to apply their knowledge to real-world problems, fostering critical thinking, creativity, and teamwork.

It encourages participants to gain a deeper understanding of local issues while considering global perspectives, preparing them to be problem solvers and community leaders.

After overwhelming participation by students from across the country in last year’s Ideathon, we are excited to host the second edition of the competition this year at JKLU. By encouraging school students to approach both local and global issues through the lens of sustainability, the JKLU Ideathon nurtures not just innovative thinking, but also a deep sense of responsibility toward building a more equitable and resilient future,” said Professor Vijaysekhar Chellaboina, Vice-Chancellor, JK Lakshmipat University.

The winners of the competition will be awarded Rs 1,00,000, Rs 75,000 and Rs 50,000 for the first, second and third positions respectively.

Last year, Chinmaya International Residential School, Coimbatore; D.A.V. Model School, Durgapur; and Sparkling Mindz Global School, Bengaluru grabbed the top three positions, respectively.

Participation in the competition is team-based, with each team consisting of 3 to 5 members.

The last date of registration for JKLU Ideathon 2025 is October 5.

At the time of registration, the teams need to submit which local problem they are trying to address, which of the 17 SDGs that problem is related to and how they plan to solve the problem.

Following the submission of the preliminary proposal, the JKLU faculty will conduct workshops to guide the selected teams about the next steps related to final online project submissions and the jury round at JKLU.

The winners of the competition will be announced at a ceremony on the JK Lakshmipat University campus in Jaipur on December 21.

Catchy Beats, Creative Streets: Asian Paints Makes Sharad Shamman’s 40th Year a Joy Ride for Kolkata

For 40 years, Asian Paints Sharad Shamman has been more than an award-it has been Kolkata’s cultural archive, chronicling the artistry and imagination of Durga Pujo. To mark this milestone, Asian Paints presents Choltey Choltey Chollish – one-of-a-kind initiative that transforms Kolkata’s iconic yellow taxi into a travelling time capsule and a film that captures the soul of Pujo through the lens of four decades.

Asian Paints Sharad Shamman: Cholte Cholte Chollish – A Royale Tribute to Kolkata

The film is crafted as a stylised visual journey that blends nostalgia with innovation. Moving steadily through the years, it showcases the evolution of Pujo: from bamboo pandals and radio songs of the 1980s, to the rise of theme pandals in the 1990s, the introduction of social causes and global attention in the 2000s, and the digital celebrations of today with AR and VR.

At the heart of the storytelling lies Kolkata’s beloved yellow taxi, reimagined as a moving canvas and doubling up as the brand ambassador for the 40th year of Asian Paints Sharad Samman. As it comes to life it asks Gattu to come on a journey which takes the viewer through the 40 years of creative transformation that Durga Pujo has seen. With the turn of every decade the taxi surface changes to hand-painted motifs and designs brought to life with Royale Glitz, each capturing the creative excellence of that particular decade. The music and the words capture the different genres of music that have played during Pujo for each decade. The yellow taxi becomes a metaphor for Kolkata’s own journey, carrying forward the collective pride, artistry, and spirit of Pujo.

The campaign also introduces a fresh, youthful tonality designed to engage younger audiences and first-time Pujo celebrants. From its catchy, contemporary soundtrack to the playful, stylised visuals that take Gattu on a joy ride through the decades, every element is crafted to feel vibrant and immersive. This unique treatment ensures that while the film honours tradition, it also speaks the language of today’s generation – energetic, imaginative, and visually arresting.

Speaking about the film, Amit Syngle, MD & CEO, Asian Paints said, “Festivals are reflections of their times, showing how societies evolve and express themselves. With Choltey Choltey Chollish, we wanted to mirror Kolkata’s journey and the way creativity, community and imagination have shaped Pujo across generations. The reimagined 40 yellow taxis bring this transformation to life across 4 decades. For Asian Paints, completing 40 years with Sharad Shamman is a way of honouring that creative spirit and keeping it alive in a form that resonates with every era. This film celebrates tradition while showing how it continues to inspire new voices and new expressions.”

Speaking about the film, Sujoy Roy, Chief Creative Officer – Ogilvy North, said, “With this film, we wanted to create more than a tribute-we wanted to create an experience. The yellow taxi became our storyteller, carrying with it four decades of Pujo’s transformation. This film is a love letter to Kolkata, to its traditions and its imagination, and to the enduring legacy of Sharad Shamman.”

With its cinematic treatment and layered storytelling, Choltey Choltey Chollish is not simply a campaign film-it is a cultural celebration that pays tribute to the artisans, the pandals, and the people who have kept the spirit of Pujo alive for generations.

Through Choltey Choltey Chollish, Asian Paints reaffirms its role as a custodian of Kolkata’s Pujo, celebrating not just the passage of time but the timeless creativity that makes the city’s greatest festival a living, breathing work of art.

Asian Paints Sharad Shamman: Cholte Cholte Chollish – A Royale Tribute to Kolkata

You can view the campaign here: Asian Paints Sharad Shamman: Cholte Cholte Chollish – A Royale Tribute to Kolkata

About Asian Paints Limited

Since its founding in 1942, Asian Paints has become India’s leading and Asia’s second-largest paint company, with a consolidated turnover of ₹33,797 crores (Rs. 338 billion). It continues to uplift spaces, transcend the boundaries of colour and design, creating a positive impact in the lives of customers. The organization operates in 14 countries and has 26 paint manufacturing facilities globally, servicing consumers in over 60 countries. Asian Paints has always been a leader in the paint industry, innovating and introducing new concepts in India like Colour Ideas, Beautiful Homes Painting Service, Colour Next, and Asian Paints Beautiful Homes Stores. Asian Paints manufactures a wide range of paints and coatings for Decorative and Industrial use and also offers specialized painting and interior decor solutions. The decorative business portfolio also includes the SmartCare range for waterproofing, WoodTech products for wood finishes, and the Adhesives range for all surfaces. Asian Paints also offers a wide range of Home Dcor products and is one of the leading players in the integrated decor space in India, offering Modular Kitchens and wardrobes, Bath Fittings and Sanitaryware, Decorative Lightings, uPVC windows and doors, Wall coverings, Furnitures, Furnishings, Rugs, etc.

For our email disclaimer please visit www.asianpaints.com/disclaimer.html#email

Huawei Releases “R.I.S.E” National Government Cloud Reference Architecture

At the 2025 Global Public Sector Cloud & AI Summit, Huawei officially released the “R.I.S.E” National Government Cloud reference architecture, accelerating the nations intelligent transformation.

Huawei Solutions Target Challenges in Public Services

Li Junfeng (Wind), Vice President of Huawei and CEO of the Global Public Sector BU

In his speech, Li Junfeng (Wind), Vice President of Huawei and CEO of the Global Public Sector BU, said that driven by cloud and AI, Huawei has built a centralized, efficient, and secure cloud foundation that supports intelligent transformation of government and public services, while supporting data aggregation, processing, and value extraction.

Shan Zhiguang, Director of the Informatization and Industry Development Dept, State Information Center, highlighted Chinas ICT-driven transformation as a valuable model for global smart governance.

Representatives from DPO (Hong Kong), CCK (Tunisia), Ankabut (UAE), and AIPMC (Huadu, Guangdong) also delivered speeches at the event.

At the summit, Mr. Hong-Eng Koh, Chief Scientist of Huawei Global Public Sector BU, unveiled the “R.I.S.E” reference architecture for National Government Cloud, which involves four solutions:

  1. Resilient & Reliable Infrastructure: The National Government Cloud provides a resilient and reliable cloud infrastructure, ensuring data security and stable operation of critical applications.

  2. Secure & Sovereign: To address challenges of national digital self-reliant security, Huawei offers multiple deployment models (e.g. public cloud, full-stack dedicated cloud, and Huawei Cloud Stack). Through a unified architecture, synchronized technologies, and a shared ecosystem, these solutions support secure and reliable data storage, flow, and utilization.

  3. Innovative & AI Ready: The architecture builds three effectiveness platforms for applications, data, and AI to achieve efficient supply and use of high-quality data. Huawei provides government-specific intelligent agents and digital IDs as core capabilities of the digital public platform layer, supporting upper-layer government applications.

  4. Enriched Ecosystem: Huawei has partnered with over 100 ecosystem players across government and public sectors, helping countries accelerate digital and intelligent transformation of public services.

Huawei continues to invest in innovation, committed to delivering comprehensive solutions that address critical needs of digital and intelligent transformation in public services. Leveraging the powerful cloud-AI synergy, Huawei helps tackle key challenges. The release of the National Government Cloud reference architecture marks the beginning of a new era of “intelligent collaboration” in public service delivery.

Looking ahead, Huawei will continue to deepen cloud-AI integration, driving high-quality development in the new era.

Celebrate National Nutrition Month with the Power of California Walnuts

Good nutrition is the foundation of overall well-being, influencing everything from energy and immunity to long-term health. That’s why each September, National Nutrition Month reminds us to make mindful choices that fuel a healthier future. This year’s theme, ‘Eat Right for a Better Life,’ highlights the power of balanced eating in transforming everyday health. Decades of research suggest that California walnuts are a smart choice-nutrient-rich, versatile, with proven benefits that make healthy eating both simple, enjoyable, and effective.

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Healthy eating with California walnuts

California Walnuts: Everyday Food for Everyday Champions
In today’s busy lifestyles, everyone is striving to perform at their best – whether at work, at home, or on the field. That’s where walnuts fit in perfectly. Packed with plant-based omega-3 ALA, protein, fiber, and antioxidants, walnuts provide the kind of sustained energy and nourishment that helps people show up stronger every day. They truly are food for champions in the simplest, everyday sense.

Heart, Brain, and Gut – All in One Nut
Walnuts are the only tree nut significantly high in plant-based omega-3 ALA (2.5g per 28g serving), an essential fatty acid that the body cannot produce on its own. Growing body of evidence suggests that regular walnut consumption supports heart health by helping maintain healthy cholesterol levels and blood pressure.,

But the benefits don’t stop at the heart. Walnuts are also considered true “brain food” – studies have linked them to better memory, learning skills, and reduced age-related cognitive decline. They also nourish the gut microbiome, acting as a natural prebiotic to improve microbial diversity, which in turn supports digestion, immunity, and overall metabolic health.⁴,⁵

From Indian Kitchens to Global Plates
What makes California walnuts truly special is how easily they can be added to everyday meals. In Indian households, they can be ground into chutneys and podis, mixed into poha, upma, curry, or dal, or even blended into festive sweets like kheer and halwa. And if you’re in the mood to experiment beyond traditional dishes, they add a delicious crunch to salads and pasta, blend smoothly into shakes and smoothies, and even work as a wholesome base for plant-forward recipes.

This versatility means that whether you’re reaching for a quick snack, preparing a wholesome family dinner, or experimenting with fusion recipes, California walnuts can seamlessly fit in – all while adding a satisfying crunch and mild, naturally sweet flavor. Explore our full collection of California walnut recipes here for more inspiration.

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A handful of health with California walnuts

A Smart Step Toward Better Health
With increasing rates of cardiovascular disease, diabetes, and digestive issues in India, preventive nutrition has never been more important. Incorporating a handful of walnuts a day is a simple yet powerful step toward better long-term health. Packed with protein, fiber, antioxidants, and healthy fats, they deliver the kind of nutrition that supports modern lifestyles without compromising on taste.

To learn more about the health benefits of California walnuts, visit californiawalnut.in.

This Nutrition Month, Choose California Walnuts
As we celebrate National Nutrition Month, it’s a reminder that small, consistent choices shape our health journey. Adding California walnuts to your diet is one of the easiest – and tastiest – ways to stay strong, sharp, and balanced – a true food for champions.

References:
1FDA approved claim: Supportive but not conclusive research shows that eating 1.5 ounces of walnuts per day, as part of a low saturated fat and low cholesterol diet, and not resulting in increased caloric intake, may reduce the risk of coronary heart diseas. U.S. Food and Drug Administration, March 2004. One ounce of walnuts provides 18g of total fat, 2.5g of monounsaturated fat, 13g of polyunsaturated fat, including 2.5g of alpha-linolenic acid, the plant-based omega-3.
2Kris-Etherton P. Walnuts decrease risk of cardiovascular disease: a summary of efficacy and biologic mechanisms. J Nutr. 2014; 10: 39:2S-8S.
3Muthaiyah B, Essa MM, Lee M, Chauhan V, Kaur K, Chauhan A. Dietary supplementation of walnuts improves memory deficits and learning skills in transgenic mouse model of Alzheimers disease. J Alzheimers Dis. 2014;42(4):1397-1405. doi:10.3233/JAD-140675
4Baer/USDA/Gut Health/Jun 01 2018, Parhofer/Univ Munich/Gut Health/Feb 22 2018, Lamendella/Penn State/Gut Health/Dec 18 2020 (citations noted below in Health Research section)
5Wallace TC, Guarner F, Madsen K, et al. Human gut microbiota and its relationship to health and disease. Nutr Rev. 2011;69(7):392-403. doi: 10.1111/j.1753-4887.2011.00402